To Have What It Takes: Essential Skills Every Digital Marketer Needs

To Have What It Takes: Essential Skills Every Digital Marketer Needs

Do you want to become the very best digital marketer?

Being a digital marketer comes with a lot of responsibilities and can be stressful at times. More businesses are starting to rely on online sales and conversions rather than offline.

This means that you play a key role in the success of the business and you must get your tactics right.

So what skills do you need to master in order to get it right each time?

In this article, we’ll break down the most essential skills every top digital marketer needs. By mastering these skills, you’ll have a greater chance of success.

Read on for more information.

Be Able to Produce Engaging Videos

Even though memes and pictures have the potential to go viral, they’re nothing compared to videos. This is why Youtube and Tiktok are so popular, as they retain audiences for long periods.

So being able to produce stunning videos on a regular basis is going to help you. Not only are they fun for customers to watch, but they are more informative than pictures can ever be. Therefore this makes them great to showcase products and services.

You don’t need to be able to create oscar-winning videos, just something that’s well made, and that looks professional. If you’re stuck, take a look at how the most successful companies do it.

Learn and Keep Learning SEO

Ok, so you’re probably familiar with search engine optimization aka SEO, but if not, here’s a quick overview.

SEO is being able to make your website and content search engine friendly. This is so the search engine bots can scroll through the content and figure out what it’s about. It will then rank your website pages on Google based on relevance.

Of course, it’s not easy to get to the top of Google and there’s a lot of ranking factors. These are things such as relevant content, mobile usability, page loading speed, and more.

The thing about SEO is it’s pretty much impossible to master. This is due to frequent algorithm updates by Google and not knowing every ranking factor- there are over 200 of them.

Saying this, there is a lot we do know about them and you must do your research. But, once you understand them and find success, don’t get complacent. SEO is a lifelong learning process and you must keep up with the changes.

Be Able to Read Large Amounts of Data

When you’re a digital marketer you look at a lot of numbers and stats every single day.

This could be stats on how many views your videos have, engagement rate, organic traffic, and more. You need to know what everything means and what to focus on.

Once you’re confident in handling lots of data, it will make your job a lot easier. You’ll be able to spot patterns and what works in no time at all.

Essential Skills Every Digital Marketer Needs

We hope you have enjoyed reading our article and it has been useful to you.

As you can see, successful digital marketers require many skills. However, anyone can learn these skills and become successful in their job.

Why not check out the rest of our blog for more digital marketing tips?

3 Tools and Technology Pieces that Every Ghost Writer Should Use

3 Tools and Technology Pieces that Every Ghost Writer Should Use

A ghost writer’s tools are crucial to their success. Whether you’re a technical writer, a freelance writer, or even a shadow scholar, the right tools will make your job a lot easier.

Any ghost writer who’s been at it for a while will be settled into a workflow, using tools they’re comfortable with. You can always teach an old dog new tricks, however.

Let’s look at three pieces of technology that every ghost writer should be using, whether they’ve been at it for a day or a decade.

1. Never Miss a Deadline with a Good Project Management System

Most ghost writers have several projects on their plate at any given time. Once you start looking for writer jobs, you’ll realize how much opportunity there is for a good writer.

Ghost writers live and die by deadlines. Missing a deadline is one of the biggest sins you can commit. A project management system lets you track all the projects, their deadlines, any resources the client has sent – everything attached to a given project.

Your project management system can be completely software-based using tools like Todoist, Trello, or Evernote. Or you might prefer to go “old-school” and use a paper-based planner and file folders to store any background documents.

For example, take a look any of the of the top technology blogs and you will find that they have content coming in from all over the place. By using these project management tools, it will allow for the site owner, social media team and freelancer writers to all communicate with each other when it comes to scheduling and promoting new content that might go live on the site.

You can also use a combination of the two. The key is to use a system that works for you. If you’re comfortable using it and you track everything consistently, projects won’t fall through the cracks.

2. Stay Healthy with the Proper Equipment

While it’s not high tech, the office equipment you use makes a big difference in your results. A good desk and office chair that are set up for proper ergonomics make your job a lot more comfortable.

And over the long-term, it’s not only more comfortable but it can help you avoid repetitive stress injuries (RSI), neck and back pain, and various other health problems.

You can also use high-tech solutions to help with this, such as a fitness tracker or software that will remind you to get up and stretch on a regular basis. Once you get into the flow, it’s easy to let hours go by without realizing it. Sitting for that long isn’t good for your body.

3. Be A Ghost Writer With or Without a Computer

When most people think of technology for writers, they picture someone banging away on a keyboard, creating page after page of text. But writing can take many forms. It doesn’t have to be putting words to paper (or screen).

A voice recorder lets a ghost writer record their thoughts and dictate the written word anywhere, with or without a computer.

If an idea strikes while you’re sitting on the beach or watching your kid’s ball game, you can pull out your voice recorder and get the thoughts down while they’re fresh in your mind. No more getting back to your computer a few hours later and thinking, “What was it I wanted to say?”

You can use your smartphone for this. Every smartphone has the ability to record audio, so you can dictate into it and not have to carry anything extra. Some phones will transcribe the recording for you but if not, you can send the recording to a transcription service.

Once the transcription is ready, you’ll have a written document that’s no different than if you had typed it yourself.

Keep Your Technology Running Smoothly

If you ever get frustrated with the technology you use for ghost writing, you’re not alone. There are plenty of time saving and self-help writing tools on the internet today. Simply take the time to look around and see which work best for your budget and tech skills, while also improving your grammar in the process.

Computers and other high-tech equipment can be temperamental.

 

10 Trends and Principles of Visual Storytelling That Every Designer Must Follow

10 Trends and Principles of Visual Storytelling That Every Designer Must Follow

Visual storytelling has gradually emerged as a crucial trend in the web and graphic design sector in the era of digital marketing. Scientifically speaking, the Visual Cortex of human brain is the largest. An average person can retain 10 % of what they hear when they are tested after 72 hours. However, when that same information is added to the data, he or she can retain up to 65%. This statistic is based on a 2008 study in the content Brain Rule Rundown.

What is visual storytelling? What are its advantages?

When it comes to evoking emotions, visuals are indeed much more useful than plain texts. Visuals inspire audiences to take action and hence, they are fantastic marketing tools. I mean, think about it for a minute. What do you prefer? A radio commercial that you can hear, or a Televised commercial where you get to see the product or service they are pitching for? Of course, the latter one will carry more element of trust than the former. Want real-life visual storytelling examples? This concept is further strengthened when Snapchat, Instagram, Vine and Pinterest are designed around visuals. In fact, even the Twitter and Facebook posts with video and graphics are more ‘liked’ and shared compared to posts with plain texts.

  • Visual storytelling helps understanding complex data efficiently by delivering more impact as the result
  • Visual data provide a narrative that is more compelling and drives the audience to take actions
  • The concept incorporates excellent writing, vibrant visuals that bring life to the entire atmosphere of the story

The average time spent on a Shorthand story in 2016 was 18 minutes, and more than half the traffic to Shorthand stories comes from mobile devices – proving that even on smaller screens there is an appetite, and attention span for more visual, engaging storytelling. (Source)

humans-love-good-visuals

Source: The Rising Power of Visual Content

Never ask too much from your readers. They do like to scroll and viewing a data that requires multiple clicks and broadened exploration can make their engagement faulty and complicated.

Giles Wilson, creative director of the Harpoons Production and the ex editor for BBC News Magazine, said,

“Don’t make me click about the page. If you insist that I have to make more than one click, don’t make me move my mouse as well. I want all my clicks in the same place…”

Here are some incredible visual storytelling techniques & trends that you must know as a designer

1. Instead of telling, show them what you got

This is, in fact, the very 1st lesson for any class of journalism, filmmaking and creative writing. Don’t tell your audience what you are trying to say, instead, let your creativity do the talking, LOUDLY! Take help of the descriptive texts, vivid pictures or eye-catching designs. For example, in this picture

visual-storytelling

A cup of coffee represents the expertise of the company, and the text talks about one of their expertise that is delivered on time!

When you are pitching a product, never tell your customer how it works when you can showcase how they can use it.

2. Make sure your 1st impressions are impactful

In the case of visual storytelling, 1st impressions play a crucial role in marketing. The brain is made in such a way that it can make a quick impression. Our psyches formed instinctive impressions based on our deep-rooted values, beliefs and knowledge. In the digital marketing world, it does not take time for the audience to generate a wrong idea. If they do not understand design in the first place or get bored, then they will immediately skip investing their time in it. It just takes a moment for them to deem a product as unworthy. What should be the case is presenting an incredible design that comes with the power of hooking the audience at the 1st glance itself. The message should be hitting their  emotions right. Remember, an image of an angry young man will get lesser attention than the picture of a chubby puppy.

3. Animate your story, because we all love them!

Remember the best part of childhood? Yes…the colorful stories that came in the form of storybook pictures and animated cartoons. Every day, we used  to read them or watch them with undivided attention and gradually became ardent followers of the characters that we loved. In digital marketing, other than images, there need to be videos as well, and by video, it does not hint at the full-length 30 minute stories. Even gifs can do the job just right. Today, more and more digital marketers are adding the power of animation and mobility to their visual storytelling tactics by incorporating special effects of software and online aids. At the point, where the brain grows bored with the content, animated impacts can capture and retain the attention of the onlooker for a long time.

Lead_Nurturing_GIF

4. There is a beginning, middle and an end to every story

The beginning, the middle and the end- together make the narrative arc. If your storytelling techniques are not based on this arc, then you are sure to fail miserably on your marketing objectives. A design remains flat when there is no proper infusion of the above-mentioned  elements on it. This was 1st discussed by Aristotle a thousand years ago, where it was described as the timeline through which a character travels from point A to point B. You might be thinking that how a static image can be based on the similar guideline. So, for that, when you are choosing imagery to create a visual story and creating graphics, it is crucial to keep each of the aspects in mind for impressing the correlating moods of the audience. Every story needs to have a closure; otherwise, the viewers will be left with confused on the design’s primary purpose.

5. Show them some conflict, address their issue and your job is half done!

Without addressing some issues of the audience, it is not possible for a designer to achieve success in his or her storytelling objectives. The visual storytelling techniques work only when the audience can relate to the design that is portrayed in front of them. This design has to have a solution which will make it attractive to the customer, and then they answer the design’s call-to-action.

6. Include some human elements in your designs

Humans are social animals. There is no better way to entice their engagement on to your design by implementing the ‘people’ factor in your product or service. If you tell the story of business by highlighting the people behind it, that business will automatically generate a sense of trustworthiness in the minds of the audience. Foster the sense of trust in favor of your brand while telling stories to your audience. No matter what the medium is, even a stock photo with the human face can have the power of speaking for your brand.

no-tobacco-day-infographic

7. Teach, preach and tell your audience what they don’t know

Is the product that you or your client dealing with something new to the ordinary people? Then this is indeed a fabulous advantage that you can take. Design your product with the best elements that can convey the story of your brand aptly. Weave the story with the challenges that your audiences face, and then introduce your product. For the conclusion, give your story a practical conclusion by telling them how your product can be their perfect assistant and also call them to take action.

8. Include some eye-candies for your people

Ever heard of gifographics? They are infographics infused with animated elements that convey the brand message to the readers. And of course, the readers love to look at them for their attractiveness. Every visual storytelling ideas must have the ‘wow’ factor in them so that the audience’s imagination is inspired.

9. Never lose the focus on your message

Messaging is equally important as the designs. Even if you create the most striking image of all times, your branding will have no meaning if the messaging is not done right and also, relevant. Audiences are always looking at something creative. Always! However, if that original design lacks messaging, then the strategy of getting their attention will fall out of the place. It will not work. Don’t stretch it too far. Make it stay on the point.

10. Seek the help of professionals who know how to weave a story

Professional touch is perhaps the best element that you can infuse into your marketing strategies. Visual storytelling comes with challenges that need innate knowledge and expertise to be met. This is something that you should never consider doing as a DIY project. Certified professionals know what works the best for business. They research on a company’s target market and plan the digital assets, the visual stories accordingly. Be it static images or videos for marketing; a professional agency knows it all.

To wrap up

The key is to know your audience’s emotions and desires. Hijack the trend from your sector or provide them food for thought; whatever you want to say, must have a great story through which people can find what they are looking for, or what you want to tell them. Of course, increasing the ROI is a part of it, but that also can be achieved with a proper way of portraying your business message. Visual storytelling is an excellent way for the designers to learn more about creating for people, on the internet and spreading the brand name most spectacularly.