Data Visualization Best Practices and Principles Every Designer Should Know

Data Visualization Best Practices and Principles Every Designer Should Know

Today with the advancement of technology, we have access to a significant amount of data. And eventually, this data has been growing increasingly complex every year. The real problem starts when we fail to manage this considerable data resource and cannot use them in the right way. Hence, to solve this problem faced by companies today, industry experts have developed the idea of data visualization. Presenting data in pictorial forms (charts or graphs) has become fundamentally important for all of us. But the work is tricky and we need data visualization best practices for effective data management.

What is Data Visualization

With the growing importance of visual communication, data visualization has captured every heart. This type of visual communication allows us to create, study and share data in a graphical manner so that the viewer can understand complex information according to its relevance and priority. Data graphic enables us to represent numbers by charts and various images for impactful information dissemination.

Why Data Visualization is Important

The human brain processes information quickly when it is presented using charts or graphs. So, in this fast moving age, it has become imperative to show complex data and report through graphs and charts. Through innovative data visualization, a company can convey concepts quickly and easily. So, every marketer today is turning into creating data visualization infographics and the like. Of all marketing and communication tools, data visualization is one of the proven tools to bridge the communication gap between the business and its audience.

Take a look at some of the benefits of data visualization.

  • Helps you identify areas that need attention or improvement
  • Enables you to clarify factors influencing customer behavior
  • Allows you to understand where to place which products
  • Allows you to predict sales volumes

We have listed a few data visualization best practices for you here. Following the data visualization best practices 2018 you will be able to pull off an enormous amount of data into a finite space and communicate accurately with your audience.

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Mentioned below are 5 Data Visualization best practices and principles every designer should know:

1. Use Prominent Visuals To Direct Audience Attention

Data visualization can be impactful only if you give justified prominence to the visual elements. As data visualization is about different types of charts and graphs, it’s really tricky to identify which types are best for presenting the visualizing data. Hence considering visual salience is essential. According to data visualization principles, if you make a visual element stand out against its surroundings, viewers would understand the importance of the message conveyed. Highlight essential details with visible variables like color and size. Focus on color schemes and use colors to appeal to the viewer’s eyes.

2. Emphasize on Designing for Mobile

Mobile-first indexing is one of the vital factors today if you want to stay ahead of your competitors. Google has rolled out this feature which means your site should be mobile-friendly. Hence plan to incorporate charts and graphs to leverage compelling mobile viewing.

We have collected a few mobile design tips for you. Take a look below.

  • Contrast Plays a Crucial Role in Your Design

Create graphs and charts with contrasting colors for the background. This way you can present you viewers with detailed information.

  • Use Cascading Style Sheets (CSS) for Images to Look Great

Cascading style sheets help you to create images that are visually appealing whether in a desktop or mobile device. CSS is a proven app that allows you to customize how things look for each device without having to change the underlying HTML code.

  • Considering Optimizing Images from the Beginning

Optimizing images is a tricky job so, relying only on CSS to resize large photos would not suffice. You need to focus on optimizing for speed even before uploading your pictures.

  • Ensure Mobile Chart Designs are from Top Left To Bottom Right

In a mobile chart design, the most critical information should be on the top left. Along with it, there should be appropriate color coding.

3. Balance Complex Design Elements To Render Clarity

The human eye processes visual attributes that are easily decipherable. According to the Gestalt principles, we can recognize those messages quickly that are prominent in our perception. The perception becomes prominent when we include visual properties like – color, form, movement (which provides for continuity), spatial positioning etc. However, the primary purpose of Gestalt principles is to create an orderly image so that humans can gain meaningful perceptions amidst disorders. Hence, while creating the data visualization, you need to balance all these elements in the right way. Needless to say, visual properties would make your presentation magnetic. The goal is to arrange the visual elements like shape, color, negative space and texture equally throughout the design. Experts suggest several ways how you can create balance in the visual elements to render clarity of the information conferred.

Following are the two different types of balance all the design elements-

  • Symmetrical: Create visuals incorporating all design elements equally on all sides.
  • Asymmetrical: Make a visual presentation where both sides are different, yet the picture have a visual weight.

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4. Use Effective Tools To Arrange a Huge Set of Analyzable Data

Data visualization consists of varied and complex information and features charts, graphs, infographics, videos and also modern elements like virtual reality and augmented reality. Undeniably managing this data are more than challenging. Hence you need specific tools to bring all these data together and present in a meaningful way to your clients. Take a look at some of the most preferred data visualization tools which are available as free as well as in paid versions-

Tableau

Tableau is one of the renowned software that handles typical significant data operations efficiently. Tableau boasts of having advanced database solutions to deal with artificial intelligence and machine-learning applications. Industry experts consider Tableau a proven and useful tool to produce visuals and graphics providing a new edge to the data visualization.

Highcharts

Highcharts is another essential tool that can assist you in creating the best data visualization. It is preferred by many because it offers quick and flexible solutions. The tool has unique features and that is the reason why users find it useful than that of its competitors. The tool offers cross-browser support, according to this feature; anyone can access and run this visualization.

Plotly

Building Data Visualization involves a lot of effort. But when there’s a tool like Plotly, your task becomes easier. It is a tool that enables you to produce more polished and complicated visualizations. Using Plotly, you can generate more polished and intricate visualizations. The tool integrates Python, R, Matlab and other similar analytics-related programming languages.

Domo Review

Domo is a great tool to connect the widest data set and deliver a unique social collaboration. Domo is a business management tool that integrates with multiple data sources, including social media, spreadsheets, databases etc.

5. Keep Data Arranged and Consistent

While compiling and presenting a big set of data, it’s necessary that you maintain consistency. A coherent design makes it easily decipherable. It’s ideal to create a hierarchy of data relevantly showing the various data points. Data visualization analysis reports that if you arrange data from highest to lowest order and emphasize the largest values. You can easily display a category that is more important to users in a prominent way.

Your Turn

Data visualization is about communicating a data set clearly to the target audience with the help of graphics. People nowadays understand complicated information when they are presented through visual presentations. Hence to present the best visualizations and easily comprehendible data follow the above principles and best practices. Needless to say, you would be able to represent complex information in a simplified way to make it genuinely useful to your audience.

Infographic Design Team helps you to create one of the best data visualizations for your target audience. We have talented graphic designers who assist you in the presenting the right data and deliver to you an excellent piece of work that your target client cannot avoid noticing and getting allured to.

5 Video Advertising Mistakes Every Marketer Must Avoid

5 Video Advertising Mistakes Every Marketer Must Avoid

When it comes to video advertising, the creators are always under pressure to compile engaging and informative messages to win over new clients. These communications should have a clear call to action and must stand out against competitors’ ads.

As to err is human, it is quite natural to commit common errors while creating video ads. Unfortunately, careless advertising mistakes counteract all the hard work and devastate a company’s credibility and miss out getting newer clients. Hence, to avoid such common blunders and to give viewers a negative first impression, it is essential to know about specific things.

One of the initial steps is to double-check all ads before posting to be sure you’re not committing the clichéd video advertising mistakes.

Let’s take a look at what is video advertising:

Advertising through video is the latest and newest trend in the marketing industry for effective brand promotion. This strategy benefits every type of business immensely.

Video ads are the ideal way of communicating with prospective clienteles; these promotional materials enable a company to convey one’s message efficiently to a wider audience.  Hence, video advertising allows a marketer to get more exposure in the market. Research says that videos have a more compelling power compared to written advertisements.

Nowadays, every consumer seeks instant information about their choicest product or service. Undoubtedly, video marketing works wonder. Advertising through video is the only channel that can adequately satisfy such clientele needs.  Video ads deliver the message at a lesser time compared to any blog or article or any advertised text.

As video advertising holds a crucial position in an organization’s brand promotion, any mistake can destroy the image of a company. One must have detailed knowledge about the many pitfalls of video advertising and never commit these blunders.

what-is-video-advertising

Mentioned below are 5 common yet shocking video advertising mistakes that you should avoid now:

Mistake 1: Professionalism is taken for granted

While marketing with video, a businessperson needs to present his brand’s competence level. Here, professionalism is the final word. Your consumers must trust your trade name. So, it is necessary to show a video professionally.

Before creating a video one should understand the essential company culture and its image. Lack of professionalism can be detrimental to the success of the organization. Every conveyed promotional message has a theme. This theme should be presented efficiently.

Although B2C and B2B companies have different company image and specific advertisement requirement, yet, all should portray competence of the brand whether in a fun manner or severe corporate attitude.

Mistake 2:  Not giving enough importance to voice-over tone

Voice over is the crucial part of any video marketing. Hence, a marketer must understand the necessity of the usage of a proper tone.  If the video tone is not engaging, consumers won’t view the video and all your efforts will go in vain.  Make sure to synchronize the voice-over tone with the main theme of your video.

But, one should also keep in mind, if the video has similar kind of tonal aspect throughout then, it will become monotonous and consumers would not find it interesting.

Hence, it is necessary to understand the primary purpose of your video. You can implement some fun elements also simultaneously with a serious business approach. Whatever the tone is, not to confuse the audience, it should be consistent.

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Mistake 3: Not doing a proper survey with competitor video ads

It is essential to perform a survey before creating a video advert. Mostly, one should see how competitors in the industry portray themselves.  Then one can compare one’s own company and dramatically modify itself based on the industry standards.

Consumers have different expectations from different industries. An entrepreneur should follow them within reason or it could cost the company in the long run.

Mistake 4: Presenting a video ad in strange, ambiguous, or indirect approach

Your video is an attention-grabbing tool; it’s perfectly fine to try something different with your video. But people should not create any promotional video material in strange, ambiguous, or indirect manner.

It is not surprising that a creator would want to spawn a video that goes viral. But there are steps to follow. Incorporating unnecessary artistic and abstract details would hamper the inner essence of video advertising.  The fundamental purpose of marketing through video would fail and it won’t fulfill your purpose.

Mistake 5: Not considering video ads post timing:

Timing plays a significant role in video advertisements, but many promoters don’t realize that. Just like other projects or product launches, video adverts should also follow a specific schedule.

Scheduling your video ads would take you to a wider client base. This way a publisher would convey his message at the same the time efficiently to a large mass of target audience.

Scheduling enables you to perform proper ads distributions.  Adequate ad post timing can be aligned with the audience(s). Throwing up video ads at any time of day may be appropriate for specific brands but for the most part – there should be some strategy for the distribution.

For instance, watching an advertisement of a fruit juice in the morning would be more useful and boost sales at that time versus at night. Aren’t you shocked to learn about these advert errors? Yes, all these mistakes are common to hindsight, yet, they are shocking. If not taken care, these faults can tarnish the reputation of an organization.

timing-plays-a-significant-role-in-video-advertisements

Bottom line

If you’re planning to create a cutting-edge video advertising, then follow the above steps. Although common, yet all such missteps would piecemeal land your business in danger. Whether you are tech start-up or a big firm, committing errors won’t justify your position.  It is necessary to be alert and conscious while posting any video materials for promotion.

 

5 Reasons Why Investment in Video Blogging is Worth Every Penny

5 Reasons Why Investment in Video Blogging is Worth Every Penny

Video blogging or Vlog is a form of blogging that disseminates the information represented through videos. Today is the age of online communication and when it’s done through Vlogs, they become more effective. With Vlogs, you can showcase your company’s new research and advancements to your entire section of the potential clientele.

Marketers are of the view that its essential for more and more company professionals to get into the trend of video blogging. Vlogs influence their audience’s decision-making process and convince them to purchase products and services. Amidst all other marketing tools, hence Vlogs have the reputation of being the best influencers that can help your brand become more recognizable, besides providing different results like traffic and conversions.

Nowadays, every entrepreneur is comprehending numerous benefits of Video blogging. With a vast transformation in the marketing world, vlogs have become the ideal method of communication. In this digital age when technology is at our fingertip, people seek information that is direct, precise, entertaining and delivered at a faster rate.

Video Blogging is the best source to provide your audience with a media-rich experience while achieving the ability to express your thoughts and ideas in an entertaining format.

Video Blogging – What We Need To Know

A video blog or vlog, to put simply, are embedded videos incorporated in a company website instead of textual communications. Vlogs have the capability of building connections with your viewers like no other blogging format. These are the methods to introduce oneself and the company to the audience in an engaging way.

What you further need to know is- you can use your video blog ideas to create several appealing visual forms. Interestingly, vlogs are not uniform in nature. You can integrate different types of vlogs on your website or publish them on several video sharing sites like YouTube or Vimeo. Video blog YouTube is an ideal source to discuss brand-related topics, introduce new products or present tutorials, while other video blog patterns can be story driven.

To make the vlogs more interesting, you can introduce varied topic styles or convey company message more intriguingly. However, it’s essential to maintain the length consistency of each video blog.

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Wondering how to make a video blog on YouTube?

It ’s comfortable and straightforward just like the website uploads. Just don’t forget the essential types of equipment like a suitable editing software, a camcorder and the entire purpose why you want to publish a vlog on such a favorite channel.

Here are a few essential tips on creating a successful video blog

With millions of video blogs spread across the internet, it’s crucial to create something unusual and eye-catching.  So, once you plan to publish a video blog, you must take care of the following things-

  • Structure your video blog presentation with an impressive introduction and a perfect call to action. Introduce your viewers to the central theme right from the beginning.
  • Focus on producing quality content. It’s essential to incorporate relevant ideas only. However, the rule is not to make your vlogs spammy with redundant information. In this age of low attention span, consumers would appreciate clear, concise and fascinating information only.
  • Pay attention to suitable video editing techniques. To present a successful video blog to your audience, it’s imperative to engage them with the flow of the video. Improper use of lights or slow transition from one shot to another can drive your potential viewers and subscribers away. So, learn the basics of video editing before plunging into the marketing game. Consider using Video blogging equipment such as cameras, lenses and editing software like Movie Edit Pro and video blogging apps like WordPress, Livejournal etc to quickly and efficiently and design a masterpiece.
  • Maintain a regularity of publishing video contents. Continue a chain of events and announce to your viewers weekly or daily updates of your video blogs. Once you gain your viewer’s trust, don’t deceive them. Present them with exclusive video blog presentations on a regular basis.

Naturally, now the question comes up why should you invest in video blogging?

Take a look at the 5 reasons why you need to invest in video blogging

Whether you self-host a video blog to your website or use upload through free services like Vimeo or YouTube, it’s vital to understand that why should an entrepreneur commit to such a technique!

Everything makes clear when we take a look at the recent video marketing strategies; we find that over 82% of all internet traffic by 2021 will be video traffic. Therefore there are several reasons why one should consider spending on video blogs.

1. Builds a deeper human connection

Video blogs initiate trust. Market research shows that the audience gets more engaged with a company through videos. Videos are basically a representation of the human way a company functions and hence they become more trustworthy to the potential clients. Experts always put forth if presented correctly; a video blog can provide an emotional bond. Needless to say, according to consumer behavior buying decisions of people are mostly influenced by emotion.

2. Videos are great for SEO, so vlogs too are

Findings reveal that videos rank better on Google compared to any other forms of marketing. Naturally, Google owns YouTube and 62% of all Google searches are now through videos. Hence, when you plan to create video blogs, you are eventually increasing your online presence enabling your potential clients to find you.

video-content-marketing-improves-SEO

3. Enhances Visual Perception

Video blogging is different than textual blogging. Vlogs are the best source of perception for the audience. With this visual interface, credibility hence gets established well. Consumer behavior is highly related to psychology. Different areas of videos like the use of colors, the way of the presentation of the products all together enable the viewers to visualize their product. Undoubtedly, this act converts more leads.

4. Vlogs Provide Perfect Scope To Impress Audience

Today, the largest part of video viewers are the millennials, this generation demands variety and prefers to gather product-related information. Video blogging has the immense scope of influencing this millennial generation. Impress your viewers with the excellent flow of video blogging.

5. Receives wider recognition

Compared to textual methods of blogging, video blogging is the ideal method of communication for any entrepreneur because this form of blogging videos give your brand followers an official product/service. You get enough scope to provide product information creatively. Through blogging, you can hence reach a significant amount of audience.

Wrapping it up

Needless to say with staggering information shared on the internet, consumers find it intimidating to pick the right brand. A vlog does the work, as it is more watched and understood by consumers. When a company continuously updates its website with video blogs and also take established channels like YouTube or Vimeo to reach to a broader section of clients,  undoubtedly that organization receives large exposure. A peep in the market survey shows that videos are more watched, enjoyed and shared than the textual contents. So, its high time that you change your strategy and take the plunge into creating excellent video blogs.