Influencer Marketing 101: The What, Why, and How Not To Go Wrong (with Examples)

Influencer Marketing 101: The What, Why, and How Not To Go Wrong (with Examples)

Editor’s note: This guest post by N.G. Gordon of Dear Mishu’s Dad is on a topic we don’t talk about much here at SPI Media: influencer marketing. But if you’re in the physical product space especially, influencer marketing can be a key component of your marketing toolkit. N.G. provides some handy advice for getting started finding and working with influencers—to which we’ll add, make sure that whenever possible, you’re building relationships with the SMIs you want to work with and prioritizing your audience’s trust in you. Long-term relationships over short-term wins, always. Enjoy the article!

Now that marketing through social media influencers is maturing, it’s time to take a wiser, more experienced look at it. But first:

What Is Influencer Marketing?

Influencer marketing is a form of guerrilla marketing! And when we talk about marketing via social media influencers (SMI), we mean someone who:

  1. Owns a social media account (minimum 50 followers) on platforms such as on TikTok, Instagram, Linkedin and YouTube, and—very importantly—
  2. Uses it for amazing relationship building with their followers AND/OR content creation.

As I’ve said before, our social media accounts are our brand business cards now. It’s obvious to the post-business-card generation that when one talks about “influencers” they mean social media influencers. And so, marketing via endorsements from bloggers, famous authors, whitepaper composers, or podcasters isn’t really considered to be influential nowadays unless they’re using social media to get their message across.

At the same time, the public and the media tend to hate what they think the word “influencer” stands for. So if you’d like, use other names to refer to them: creators, testimonial advertisers, online cheerleaders, advocates, social media impactors, etc. But whatever you call them, it is generally agreed that there are four types of SMIs, determined by their follower counts: 

  1. Celebs/Mega-Influencers (those with over one million followers
  2. Macro-Influencers (between 100,000 and one million followers) 
  3. Micro-Influencers (10,00 to 100,000) 
  4. Nano-Influencers (5,000 to 10,000)

Only Mega-Influencers are usually famous. That means that all others—and there are millions and millions of them—are unknown to the general public but are very well-known to the communities they’ve built through their social accounts. And, as a result, they can move mountains through those communities.

Why Would You Use Influencer Marketing?

You work hard designing, innovating, and creating. Whether it’s a new product, your new design services, a new menu, a new app, or a new Amazon product, it takes time and sweat to give birth to that baby. But when you are done, and the product is ready to be released to the world, alas, crickets… It’s hard to break through—and most people know how to bypass ads via ad-blocking software or emotional blockers! Unless you can find someone who already has the eyes, ears, and trust of your potential audience to recommend your creation. 

And that is where hiring an SMI can be a great shortcut to speed your marketing efforts. If done right, you can get exposure, and so much more, including:

  1. Feedback. You can save/earn a lot of money and avoid unnecessary work when your audience tells you whether or not they’re interested in your new idea for a business/product. This kind of feedback can be accessed through SMIs and their communities, because if you pick the right ones, they will become your target audience.

Here’s a real-world example from my DearMishu, where she found an issue with package closure of a sample she received, reported it to the brand, and saved them a lot of money before they launched to a mass market:

  1. Access to new communities. By creatively working with influencers, brands can reach communities they never would have considered targeting. I always like to give the example of a new tennis racquet entering the market that happens to come in orange. Imagine that the brand worked with an SMI who leads a community of people who love anything orange!
Orange tennis racket and orange lover SMI—what a match!
  1. Recognition. SMI’s are recognized as experts, and they transfer that to you. An SMI can bring you what we marketers know as “positive bias.” As a result, your brand will be “stamped” into their followers’ subconscious, and when they need to make a buying decision, they will remember the SMI’s recommendation.
  2. Virality. If the SMI you work with is skilled, your message will become viral through their communities.
  3. Great, reusable content. You need to have content—photos, videos, audio, etc. Even if you already have someone (yourself?) creating the content, after some time it can become repetitive and less creative than when you started your business. Most SMIs are very talented at story-telling, and you can use that to your advantage. 
  4. Great consultant. SMIs “live” in your marketplace. They know exactly what your audience members want and feel, how they’ll react, and so on. Ask them to share their experience and recommendations—they can be great consultants.
What SMIs can bring to the table…

How to Do Influencer Marketing

You’ll be able to access all those benefits of working with influencers, but only if you do it right…. The secret is to find someone on the social media channel of your choice who is:

  • Not a criminal or operating unethically (but know that most influencers are ethical!)
  • Has built a community that is relevant to what you do 
  • Dominates search results for your category on the platform
  • Their followers care about them, and care about what you do. An unengaged audience is a waste of your time and money.
  • And optional but good to have—someone who can create amazing content.

Search for these kinds of folks, and your success rate will be high.

How to Approach Influencers

Approaching an influencer doesn’t have to be complicated DM them and say something like:

“Hi Johnny, I would like to pay you for promoting my ____ product. Is that okay, and what would be your fee?”

Once you do that:

  1. Treat the SMI as a business partner. Know that they work hard, days and nights (like you), they have bills to pay, and this is how they pay them. They take their job seriously—and you should do the same. Therefore, just hire them using the same process you do with SEO experts, graphic designers, and software coders.
  2. Don’t ask them to bring you instant sales. What they do is marketing toward sales, not sales right from the first day. Let them help you get your message out first and build a social media presence, trust, etc., and then sales will come.
  3. Ask them to do at least two oro three campaigns/projects per year for you. Why? If someone has nothing to say about your brand 364 days a year and then suddenly starts singing your praises—would you trust them? 
  4. Sign a Brand-Influencer contract. (The one I use is available from Amazon at
  5. Once the campaign is on, don’t forget to be there, actively engaging on the campaign posts and getting involved with the SMI’s followers. You want to show your commitment as a brand to the SMI and their followers. 

How Much Does Influencer Marketing Cost?

First, should you pay a SMI for their work? The answer is YES.

What would you do if someone asked you to work and didn’t want to pay you? Not so good, right? It’s the same with SMIs—they spend their working hours on you, they introduce what you do to a community it took them months if not years to build, they put their reputations on the line for you, etc. They are right to expect to make a living from their social media activities. Paying is the right way to go!

When calculating how much to pay an influencer, you can use one of five methods: 

  1. Pay the SMI 4% of their number of followers. For example, if Sarah has 30,000 followers, then pay her $1,200.
  2. Pay $120 per post for every 10,000 followers the SMI has (e.g., $360 for Sarah’s 30,000 followers).
  3. Pay by the hour, when the rate can be from $25 to $950/Hour, usually based on the SMI’s talent at story-telling, design, and marketing performance.
  4. Pay by project—as above, but an agreed amount per project. For example, a project may be defined as “Sarah creates 2 x 50-second YouTube videos recommending Brand X and posts them to her followers with 2 hashtags that Brand X provides. The work will be owned by Brand X. In return, Brand X will pay $900 upon contract signing and $1,400 after the posts go live on Sarah’s YouTube’s channel.”
  5. Pay by KPIs, such as number of tags, comments, or reshares. This is a mix of results-based payment forms, for example: “When KPI X is reached, you’ll get $__, and when KPI Y is reached, you’ll get $__.”

Each method has its pros and cons. Some of them are easier to calculate and work off already existing business models (project contracting or pay by the hour, for example). However, just like with paying other contractors, there are flaws and room for suspicion sometimes, as you don’t know your new partner well. For example, what if the number of hours Sarah reports looks inflated by the brand that ordered her work? There are also issues with the accuracy of numbers—it’s difficult to measure KPIs scientifically, and platforms don’t give access to all of their data.

The 17 KPIs to measure an SMI’s success

Also consider that many SMIs see themselves as real artists and creators. They may not have a huge number of followers, but they are still highly successful through their art and content creation and charge accordingly:

I charge based on my time & effort (& the time of year at some point). I leverage my fees on my metrics and my engagement rates based on the average in my bracket. I can also tell you there are a hell of a lot of others in my bracket who would laugh a brand into the river at $100 per 10k per post.


Examples of Successful Influencer Marketing

Mishu—a “pupfluencer”—recommends a new investment app to her followers.
Chef Dennis is an SMI who recommends good food for his audience to try.

Now we’re going to take a look at some established affiliate marketing websites, who have been open enough to share how much they are making.

Some of these affiliate marketing websites owners share online income reports publicly, and some have shared their income with us privately. The key thing is they all make a decent sum each month from affiliate marketing.

Let’s dive in…

Just a Girl and Her Blog

affiliate marketing websites

Just a Girl and Her Blog is a lifestyle blog created by Abby Lawson. The blog focuses primarily on organizing and decorating, as well as providing useful blogging tips to newer bloggers. 

It’s a little more unusual to see income reports from home decor blogs, so this is particularly inspiring for anyone in the home decor/organizing niche. 

Just a Girl and Her Blog makes money in two main ways: their own products and affiliate marketing. According to their last income report, the blog made $23,297 that month from affiliate marketing alone from a total of 15 different affiliate programs.

Although they no longer publish income reports for personal reasons, Just a Girl and Her Blog is still going strong, with a huge following on Pinterest, Facebook, and Instagram.

Making Sense of Cents

affiliate website example

Making Sense of Cents is a personal finance and lifestyle blog run by Michelle Schroeder-Gardner, who is currently living on (and running her blog from) a sailboat!

When Michelle started her blog, she had $38,000 of student debt. She used her blog to keep track of her progress and was able to pay back her entire student loan in just 7 months. She shares her personal finance and money-making tips with her readers, along with income reports that show how her blog makes money.

Michelle has been publishing income reports from as far back as May 2012, where she made an extra $672 from sponsored posts on her blog, surveys, and even selling textbooks – which incidentally was Spencer’s first online venture!

Fast forward a few years, and Michelle’s most recent income report shows how she made $159,952 from her blog in just one month, of which $57,946.42 was from affiliate marketing. Nice, right?

Michelle has now stopped publishing income reports but confirms that she regularly makes over $100,000 per month from her blog, with a majority of that income coming from affiliate marketing.

  • Total monthly income: Over $100,000+ 
  • 54% of the income from this blog is from affiliate marketing

Following her success, Michelle now runs a course on how to succeed in affiliate marketing. She teaches ‘how to build a six-figure blog without millions of visitors or selling your soul.’

Making Sense of Affiliate Marketing Course

Own The Yard

affiliate websites examples

Own The Yard is Spencer’s public niche site project.

The site is primarily about gardening and outdoor projects and is packed full of cool ideas and product reviews to help you build the perfect backyard. 

Own The Yard was started back in September 2018 and has been built from scratch in the public eye as a case study project. Since launching, it has grown steadily and is now making over $5,000 a month from display ads (Ezoic) and Amazon associates.

In the latest income report, Own The Yard made $5210.27. $2298.50 of this came from Amazon associates, with the remaining $2911.77 coming from Ezoic ads.

Since this site is still relatively new, it’s a great inspiration and model to follow for newer bloggers. It just goes to show that you can start a brand new site from scratch and be earning over $5,000+ per month from it in just a few years.

Want to know more about Niche Site Project 4, and follow the progress? You can find everything you need, including all income reports here.

The Flooring Girl

affiliate marketing website examples

The Flooring Girl is a home decor blog with a focus on flooring, decorating, and cleaning.

Debbie Gartner is the owner of The Flooring Girl and has been running it since 2011, but only started to monetize it from 2017 onwards. Fast forward to today and Debbie is making over $22,000 per month from her blog! 

Her back story is a little different from other bloggers. Debbie originally owned a flooring business, where she went to customers’ homes to help them find the perfect flooring. Her blog was primarily a marketing tool, which is how she learned the basics of SEO.

After finding herself in a huge amount of debt, Debbie decided it was time to monetize her blog, which she did through affiliate marketing, as well as selling her own e-books and printables.

Although Debbie no longer publishes her own income reports, you can read more about how she got started and how she is making money in this interview with Let’s Reach Success.

Adam Enfroy

best affiliate websites

Adam Enfroy’s blog has seen some impressive growth, skyrocketing from $0 – $281,773 per month in just two and a half years… Seriously! started out as a review site for online business software, as well as offering some private consulting services. These days, as well as being a successful affiliate marketer, Adam also teaches other bloggers how to scale their blogs quickly, and has also launched his own course.

He publishes extremely detailed income reports every month, with his latest income report from June 2021 showing that he made $80,850 from affiliate marketing along. Nice, right?

Most of Adam’s affiliate commissions come from SaaS (software as a service) products, such as the CRM software, web hosting, and email marketing software he recommends. 

The great thing about promoting software services is that the commissions are not only high (usually 23-35%), but many SaaS companies also offer recurring commissions. This means even after an initial sale has been made, he can continue to earn commissions for as long as the customer stays signed up to the service.

You can follow his success at where you can find detailed income reports. His first ever income report is from May 2019, where his blog at just 5 months old pulled in $11,609, with $2906 coming from affiliate marketing.

Frenchie Journey

Pet niche affiliate marketing websites

Frenchie Journey is an authority affiliate site owned by Kyle Battis that is all about his family’s journey with their French Bulldog. The site provides helpful tips and suggestions for other French Bulldog owners.  

We spoke to Kyle to find out a bit more about his affiliate marketing website, how it makes money, and how much money it’s making.

“The site is a side project for our family. It currently generates about $1,400/month (a mix of Ezoic ads and Amazon Associates earnings) and gets about 32,000 visitors a month.  Frenchie Journey is a couple of years old and is still growing”, said Kyle.

We also asked if he was willing to share any tips for newbie niche site owners.

“My best tips for new bloggers is to do your keyword research, find some great long-tail keywords like Spencer teaches, create great content that will attract links, and keep plugging away on adding more great content.  It can be a grind but if you keep at it the site can grow into a decent little asset.”

Kyle Battis

Although Kyle doesn’t share income reports on his websites, he shared screenshots of his earnings with us privately and is happy to share his income with the Niche Pursuits audience. 

If you want to check out Frenchie Journey and see a great example of how you can make money from a pet-related niche site, you can visit the website here.

The She Approach

examples of affiliate marketing websites

The She Approach is a blog dedicated to helping female bloggers and entrepreneurs grow their web traffic and make money online.

The blog was started in 2016 as part of Ana Skye’s (the owner) degree in media and communications. After working on her blog as a side hustle for a few years, Ana quit her job and became a full-time blogger in February 2020.

Unlike most other bloggers who share their income reports, Ana doesn’t share her income on a monthly basis. However, she has published several income reports for her blogging milestones, such as how she made her first $100,000 blogging.

From her first $100,000 blogging, which was made between the launch of her blog in 2016, and March 2020, 43% was affiliate commission. That’s $48,892 just from affiliate marketing, which is pretty impressive for a blog with under 30,000 views per month, and just over 10,000 newsletter subscribers. 

The rest of the income from The She Approach comes from selling e-books and courses (51%) and other sources (6%).

Ryan Robinson

top affiliate websites

Ryan Robinson is a full-time blogger, podcaster, and professional content marketing consultant who has previously worked with Fortune 500 brands such as LinkedIn, Google, Zendesk, Adobe, and more.

He has a long history as an entrepreneur, starting several different successful businesses along the way. These days he uses his blog to teach others how to succeed in online business. Ryan teaches podcasting, blogging, freelancing, and business strategies to his 500,000+ monthly readers.

Ryan regularly shares income reports on his blog to inspire his readers, and show them that anything is possible. His most recent income report from March 2021 shares how he made $35,218.31 from blogging alone in just one month.

The income is split around 50/50 from course sales ($17,989.63) and affiliate marketing ($17,228.68).

Ryan is very transparent about his earnings and lists all of the affiliate programs that paid him money each month. His most profitable affiliate product is Bluehost, closely followed by Dreamhost, and then lots of other software and hosting platforms.

Want to find out more about Ryan Robinson and take a look at his income reports? Check out his website here.

Kayleigh Zaraa

successful affiliate marketing websites is a lifestyle blog covering a variety of different topics, including food, home decor, finance, mental health, and more.

Kayleigh, the owner, is very transparent about how much money she makes from her blog, and regularly publishes income reports. She shares blogging tips in free content and paid courses to help other bloggers learn her strategies. 

Although Kayleigh makes money from selling her own products and courses and sponsored posts, a large majority of her blog income is made from affiliate marketing.

Her most recent income report from January 2021, shares a detailed breakdown of how she made £7695.43 from blogging, £4105.83 of which came from affiliate marketing.

Carley Schweet

what does an affiliate website look like is a lifestyle blog with a focus on self-care.

It’s a little more unusual to find income reports in the self-care niche, so this is an inspiring read for anyone who’s thinking of starting a blog in the mental health and wellness niche. In fact, this is one of the most successful affiliate marketing websites on this list!

Carley (the founder) publishes income reports every few months to share with her readers how she makes money from authentic affiliate marketing.

Her most recent income report shares that she made a massive $12,406 – entirely from affiliate revenue! This comes from a combination of three different affiliate networks, as well as some standalone affiliate programs. 

If you want to take a closer look at Carley’s blog and income reports, you can visit her site here.

Blog Ambitious

best affiliate marketing websites

Blog Ambitious is a blog about… blogging!

It’s run by Victoria, who got her break in blogging with her successful interior design blog which she runs anonymously. She shares everything she has learned on her blogging journey on Blog Ambitious, including monthly and yearly income reports which provide an insight into how she makes money from her main blog (in the home decor niche) as well as some smaller blogs she owns. 

Although she doesn’t share the names of her affiliate marketing websites in her income reports, she does share a breakdown of her income sources which is a really useful read.

Victoria currently has 6 blogs in total in the home decor, finance, travel, fashion, and blogging niches. This page on Blog Ambitious shares how much she is making from each blog each month.

Her home decor blog is the biggest income earner, earning $15,691 from affiliate marketing alone in march 2021. When you add on the $6,201.22 earned from display ads that same month, you can see that this blog is a big earner!

Her other newer blogs are earning $100+ per month, so it will be really interesting to see how they grow over time.

If you want to find out more about Blog Ambitious, you can read the blog and income reports here.

The Fab 20s

good affiliate websites

The Fab 20s is a lifestyle blog aimed at millennial women, to help them make the most of living life in their 20s. The blog shares articles on personal finance, healthy living, travel, beauty, working from home, relationships, and more.

Claudia, the founder of the blog, has shared income reports every month for her first year of blogging. Although she doesn’t share monthly income reports anymore, she does still share her blogging milestones and tips for her readers.

Her latest blog income report shares that The Fab 20s made an impressive $5,187.98 in her 12th-month blogging. Nice, right?

This income comes from a split of ad revenue, affiliate marketing, and her own products. The income from affiliate marketing was $1,296.65, which is mostly from the Amazon Associates affiliate program.

Want to know more about The Fab 20s? Visit the blog and check out her income reports for more inspiration.

Pinch of Yum

wealthy affiliate website examples

Pinch of Yum is a popular food blog that shares delicious recipes that are easy for anyone to make at home.

This blog was one of the first food blogs around to start sharing income reports, so if you’re thinking of starting a blog in the food niche, you have probably already come across Pinch of Yum!

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The blog is run by Lindsay and her husband Bjork, who now also run a course together called Food Blogger Pro, to teach newbies how to start, grow, and monetize a food blog.

Although Lindsay and Bjork no longer share monthly income reports, (here’s why) you can still view all of their older income reports in their blog archives.

Their most recent income report shares that Pinch of Yum made over $90,000 that month from their blog. Although a majority of this income was from display ads and sponsored content, an impressive $16,377 came from affiliate marketing. This was from a combination of Amazon Associates, Bluehost referrals, and software affiliate sales.

Want to check out Pinch of Yum? Head over to their website to find out more about starting and monetizing a successful food blog.

Two Wandering Soles

affiliate marketing websites list

Two Wandering Soles is a travel blog that shares tips on planning a trip, budget travel, van life, and responsible travel, as well as reviews of all the best travel gear around. 

The blog is run by Katie and Ben, a couple from Minnesota who loves exploring new places and making memories whilst traveling ethically and affordably.

It’s rare to find a travel blog that openly shares income reports, so this is a must-read for all new and aspiring travel bloggers. 

Katie and Ben share quarterly income reports for their blog, showing how they make money online. Their most recent income report shared how they made $74,367 in quarter four of 2019. A large majority of this, $53,078.98 to be precise, came from affiliate marketing.

This was from Amazon associates, hotel affiliate programs, and other travel affiliate programs.

If you would like to know more about Two Wandering Soles and read their income reports, you can visit their website here.

The Fiery Vegetarian

affiliate websites that make money

Another food blog in the mix!

The Fiery Vegetarian is a vegetarian food blog that shares delicious vegetarian recipes that are healthy and suitable for the whole family. The blog was launched in 2018 and has continued to grow each month since.

The owner has been tracking her income since month one, so it’s amazing to see how the blog has grown from month to month and is now regularly making over $1000 a month.

Her most recent income report shares that she made $1544.56 in total for the month of May 2021. 

If you want to check out The Fiery Vegetarian and check out their income reports, you can visit their website here.

Easy Baby Life

top affiliate marketing websites

Easy Baby Life is a pregnancy and parenting life that offers advice and tips for new parents. Paula, the founder of Easy Baby Life shares income reports with how much money she is making, and what she has learned on the way.

Although Easy Baby Life is over 14 years old, Paula only started to focus on monetizing her blog properly in 2016 (you can read her first ever income report here)

She hasn’t published an income report for a while, so we are just going to take a look at the most recent report. This income report shares that she made a grand total of $4310 that month. Not bad, eh? $509 of this was from affiliate marketing, with the rest coming from display ads.

  • Total Monthly Income: $4310
  • Income from affiliate marketing: $509

If you’ve been thinking about starting your own blog in the parenting niche, you will definitely want to check out this podcast episode on how Spencer and his business partner invested in a mom blog and grew it to over $13,000 per month!

How Two Dads grew a mom blog!

The Bewitchin’ Kitchen

successful affiliate marketers

The Bewitchin’ Kitchen is primarily a food blog, which also shares some travel and health articles, including plenty of articles about Disney!

Randa, the founder of the blog, shares regular monthly income reports, on how she makes a living from her blog.

Her most recent income report shares that she made $6312.99 from her blog in one month, with $421.04 of that coming from affiliate marketing. The rest of the income is split between sponsored posts and display ads.

Want to check out The Bewitchin’ Kitchen and dig deeper into their income reports? Visit the website here.


example of affiliate marketing

Fitnancials is a personal finance blog that helps women take control of their finances and earn more money. The blog’s founder, Alexis, speaks from experience after she paid off $40,000 of debt by the age of 25. 

Strategies she shares include how to start a side hustle to make more money, how to pay of debt quickly, and money-saving strategies that will make your money go further. 

Alexis regularly shares income reports, to be transparent with her readers. Her most recent income report shares how she made $4,612 in just one month of blogging. Of this, $859 came from affiliate marketing, with the rest coming from sponsored posts, ad revenue, and freelance services. 

The Pay at Home Parent

affiliate programs websites

The Pay at Home Parent is a parenting and personal finance blog designed to help stay-at-home parents earn money from home. The blog was started in 2018 by its founder, Trinity, a wife and mom of two. 

In under three years, Trinity grew her blog from $0 to $11,037.75. Not bad, right?

Trinity openly shared income reports of how much her blog is making, and where the money is coming from. Her most recent income report shares that she made $11,037 in just one month from home. 

Her income sources range from freelance work affiliate marketing, digital products, and ads. However, affiliate income makes up the largest bulk of the earnings, bringing in $6307.05. This is great to see from a blog that has only been running for three years and shows that this is primarily an affiliate marketing website overall. 

If you want to find out more about The Pay at Home Parent, and delve deeper into her income reports, visit the website here.

Project Financially Free

what is an affiliate site

Project Financially Free is a UK-based personal finance blog written by Jon, who started the blog to track his journey out of debt and into financial freedom.

Jon shares tips on how to earn money from home, as well as how to manage and invest money to reach your long-term goals. 

He shares monthly income reports in his blog to share his progress, so his readers can see where his money is coming from.

In his most recent income report, Jon made £3786 ($5286) from blogging. The majority of this came from affiliate marketing, which totaled £1791 ($2500) from affiliates and £1777 ($2481) from free share referrals. The remainder came from display ads. 

Living The Dream

website for affiliate marketing

Living The Dream is a travel blog run by Jeremy, who escaped the 9-5 and is now a full-time travel blogger. Jeremy has been running the blog with his wife Angie for over 12 years, visiting over 74 countries in total, making this a great read for anyone who loves to travel.

They regularly publish monthly traffic and income reports, so you can follow along and see how their blog is growing and making money. Their most recent income report from June 2021 shares how they made $9,350 from their blog in that month.

This income is mostly from display advertising, but they also made a very respectable $600 from affiliate marketing. If you want to find out more about how Jeremy makes money from his travel blog, you can visit Living The Dream here.

Chic Pursuit

best affiliate marketing sites

Chic Pursuit is a UK-based lifestyle blog that covers beauty, fashion, and home decor. The blog is run by Maria Julia (the blog’s founder) along with a team of writers.

They publish articles on the latest fashion and lifestyle trends, as well as how-to guides that help people live a more ‘Chic’ life. 

Maria Julia regularly shares income reports and blogging tips with their readers, to help inspire others on the same path. The most recent income report shares that Chic Pursuit made $10,133.22 from blogging in one month, $6,266.55 of which came from affiliate marketing, making this one of the most successful affiliate marketing websites on this list.

Top affiliate sources include the Amazon affiliate program, Bluehost, RewardStyle, AWIN (a great affiliate network that all bloggers should join), and Shareasale. The remaining income comes from display ads ($2695.92) and their own products ($1040).

If you want to dig deeper into how Chic Pursuits makes money from affiliate marketing, you can visit the website here.

Hot Beauty Health

top affiliate marketing sites

Hot Beauty Health is an all-around women’s lifestyle blog that focuses on fashion, lifestyle, wellness, careers, food, and travel.

The blog’s founder, Diana, started the blog over ten years ago, and since its launch, it has grown to become very successful in the women’s lifestyle niche. 

Since Diana also shares blogging tips on her blog, she also publishes income reports to show how much money she is making, and how she makes it. 

Her most recent income report shares that Hot Beauty Health made a grand total of $9655 in one month. This income came from a split between sponsored posts: $3800.00, display ads: $3240, and affiliates: $2615.31

  • Total Monthly Income: $9655
  • Income from affiliate marketing: $2615.31

How Brett Grew His Blog To Over 1 Million Visits Per Month

By Sophia Lee

top 10 affiliate websites

By Sophia Lee is a lifestyle blog featuring home decor, organization, cleaning, and lifestyle content, as well as blogging tips and tricks. 

Sophia publishes regular income reports on her blog, and more recently in her newsletter. The most recent income report published on her blog shares how she made $12,379.67 from her blog in one month. However, she also shares that she made a massive $43,000 in the month of May 2020, the details of which are available to her newsletter subscribers. 

A large chunk of the income from By Sophia Lee comes from affiliate marketing, with the most fruitful affiliate programs including Amazon associates, AWIN, and Skimlinks.

It’s a Lovely Life

authority site examples

It’s a Lovely Life is a lifestyle and family travel blog. The blog was founded back in 2014 by Heather Delaney Reese, and since then its has grown each year and is now run by the entire Reese family.

It’s a Lovely Life is very active on social media, including Facebook, Twitter, Pinterest, and Instagram. They also have a popular YouTube channel that shares reviews of destinations such as Disneyland, as well as blogging tips and tutorials.

The Reese family travels for over 150+ days each year, and their affiliate website gives them the freedom and money to do this!

Their most recent income report shares that they made a massive $222,857 in August 2019. About half of this income comes from their blogging course sales, while the other half comes from affiliate marketing and sponsored content. Unusually, It’s a Lovely Life does not use display ads at all on their blog.

Eternal Expat

affiliate marketing websites for travel

Eternal Expat is a travel blog run by Laura, a full-time digital nomad who has been traveling for the last 10+ years.

She mainly writes reviews and ‘Best of’ lists for the destinations she visits, and she also created her own digital product—a guidebook which she sells on her website. This is a great example of how a travel blog can be monetized without losing its authenticity!

Laura used to regularly share income reports, however, she has stopped now for personal reasons. Her previously published income reports are still live on her website though, so we will take a look at the most recent one, which is from 2018.

This income report shares that Eternal Expat made $2,501.25 from her blog. This was split between copywriting ($1,766), freelance writing ($500), YouTube ($20) Display ads ($43.45), and affiliate marketing ($171.80).

If you want to find out more about Eternal Expat, and take a look at how she is monetizing her travel blog, you can visit the website here.

Arts & Classy

home decor affiliate marketing websites

Arts & Classy is a home decor and DIY blog.

The blog’s founder, Meredith, started her blog when she moved to Los Angeles and rented an apartment. She noticed that although there were other home decor blogs around, there weren’t any that catered specifically to renters and budget home decor.

Arts and Classy is a great read for anyone looking to create a beautiful home on a budget. Meredith shares DIY tutorials, furniture flips, craft ideas, organization tips, interior design ideas, and more.

Meredith doesn’t publish income reports regularly anymore, but her blog is still going strong, so we can only assume it has kept growing since the last published income report, which is from 2018.

The income report shares that Arts and Classy made $4,484.23 in November 2018, of which $2,975.67 came from affiliate marketing. The remainder of the income comes from sponsored content, courses, and display ads.

Nomad Numbers

travel affiliate marketing websites

Another travel blog in the mix! Nomad Numbers is a travel blog that shows travelers and digital nomads how they can travel the world and explore on a budget. 

The blog is run by a nomadic couple hailing from France and the USA. They discovered that the cost per day of traveling the world was less than 50% of what they were paying to live in San Francisco. Their blog shares destination reviews, restaurant reviews, as well as budgeting tips, and travel hacks. 

The couple publishes quarterly income reports to show how they monetize their blog, which is primarily through affiliate marketing. They also make a small amount of money from display ads.

Most of their income comes from the Airbnb affiliate program, and the Traveling Mailbox affiliate program.

As you can see, Nomad Numbers makes around 90% of its income from affiliate marketing. We will be very interested to see how this website grows over time, and we look forward to reading their next income report!

Fit Mommy In Heels

sites with affiliate programs

Fit Mommy In Heels is a women’s lifestyle blog covering fashion, home decor, and fitness. The blogs owner, Lauren, also shares blogging tips with her readers, so this is a great read for anyone looking to start and monetize a fashion blog.

Lauren is a stay-at-home mom of three, so she is not able to blog full time, however she works on it when she can in between taking care of her children and home.

She shares income reports to help inspire newer bloggers, and shows that with consistency and dedication, blogging can bring in some good money!

Lauren’s most recent income report shares that she made $11,562.19 in just one month from blogging. This is particularly impressive when you consider that she doesn’t sell any products or courses.

Although most of Lauren’s income comes from sponsored posts, she makes a nice little chunk from affiliate marketing too. 

Final Thoughts on Affiliate Marketing Websites

Affiliate marketing websites are a great way to make money online and start earning a more passive type of income.

The great thing is, absolutely anyone can do it. Making money through an affiliate marketing site is one of the best ways to ditch the 9 to 5. It’s totally possible to start a blog alongside your day job and build it up until you have enough income to confidently leave.

The thing you need to remember about blogging, is that it’s not a get-rich-quick scheme. Blogging takes a lot of hard work, keyword research, and strategy. The good news is, if you’re prepared to put in the effort, the rewards can be HUGE.

If you’ve been thinking about starting your own blog or affiliate site, we’ve got absolutely everything you need to get started. Check out our guide for beginners: The Ultimate Guide to Starting a Blog, for all the tips and information you need to start a successful money-making blog.

How to Create a Stunning Presentation Cover Page [+ Examples]

How to Create a Stunning Presentation Cover Page [+ Examples]

When you’re focused on creating a meaningful, persuasive presentation, it’s easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience’s attention early on and setting the tone for the rest of your presentation.

A stunning presentation cover page can intrigue your audience into wanting to know more and increase engagement with the information you’re presenting. On the other hand, a lackluster slide, or even the lack of one, can dampen audience enthusiasm for your presentation, and maybe even your own.

You’ve put so much work into your presentation — why waste that valuable real estate on the first slide of your deck?

In this post, we’ll cover the basics of creating a presentation cover page that’s informative and attention-grabbing. Let’s dive in.

→ Free Download: 4 PowerPoint Presentation Templates [Access Now]

What’s included in a presentation cover page?

A good presentation cover page accomplishes three simple things:

  • It introduces the topic with a straightforward title.
  • It introduces you (and your organization, if applicable)
  • It sets the tone of your presentation.


We probably don’t need to tell you this one, but your presentation cover page should be centered around a title. And ideally, a title that’s straightforward, descriptive, and simple. If you’re finding it hard to keep your title short, add a subtitle (in smaller print) to clarify what you’ll be speaking about.


Next, identify the person (or group) who will be giving the presentation. In some cases, this will be as simple as including your own name, and in others, you’ll want to include your company name, logo, department, or other identifying information. As a general guideline, you’ll need less identifying information if you’re giving an internal presentation.

If your audience is mainly folks outside of your company (or there are plans to distribute your deck externally) you’ll typically want to include more information to identify your company clearly.


A successful cover page sets the “tone” of your deck — but what does that really mean? The colors, imagery, fonts, and placements of different elements on your cover page all create a specific visual style that the rest of your deck should follow.

A well-designed page conveys a sense of professionalism and preparedness that a simple monochrome text slide simply cannot. Even if you’re not a design expert, you need to pay attention to the aesthetics of your cover page. Fortunately, it’s easier than ever to find free, professional-looking presentation templates without needing a degree in graphic design. Whatever you choose, it’s important to remain relevant to your presentation (and, if applicable, your company’s branding).

We’ll explore a few examples of cover pages below so you can see how different elements converge to set the tone for a variety of different presentations.

Presentation Cover Page Examples

Below, we’ve compiled a number of presentation cover pages that succeed in different areas. Remember: there’s no single perfect format for a presentation cover page, but hopefully, you get some inspiration from this list.

Setting An Emotional Tone

The right presentation page can set an emotional tone as well as a visual one. This presentation cover page for a nonprofit conveys a mission-driven approach to protecting nature, with a well-selected, relevant image, and a call-to-action directly in the subtitle. (Photo by Andy Køgl on Unsplash)

Focusing on a Photo

You don’t need to overcomplicate the format of your cover page, especially if you have a great photo to use as a full background image. A simple stock photo here provides a clean backdrop for this presentation on remote work. Just make sure your title text is legible over any background photo you decide to use. (Photo by Corinne Kutz on Unsplash)

Leading With Your Brand

Even if you’re the central speaker for a presentation, it might make more sense to highlight your team or brand on your cover page, instead of including your own personal information (you can always include your own contact info at the end of your deck for follow-up questions). Context (if you’re speaking at a particular event or annual meeting) can be important to highlight as well on your cover page.

Go Minimal

There’s a big difference between a cover slide you didn’t put much thought into and a slide that makes good use of whitespace and leans on strong copy. Sometimes, the best way to lead an audience into your presentation is to create space for a little mystery.

If you’re giving a more casual presentation or a pitch that doesn’t need to follow a particular format, consider going the minimal route and opening with a simple cover page slide that asks your audience a question (one that you of course plan to answer).

Set a Purpose

Many presentations include an agenda slide directly after your cover slide, but that doesn’t mean you can use your cover slide to set a clear purpose upfront. Consider using your subtitle to explain a more robust (but still simple!) description of what you’ll cover.

Presentation Cover Page Templates

Instead of creating your presentation cover page from scratch, using a template can take much of the work out of the process. Check out these websites for templates that you can use for your presentation or for inspiration to create your own designs.


A tried-and-true favorite of many marketing teams, Canva offers up a wide selection of modern, drag-and-drop presentation templates with truly unique cover pages. If you’re on the hunt for a cover page that looks like you hired a graphic designer to create it just for you, Canva is a good place to start your search. Canva offers both free and paid options. has an intuitive, highly-customizable presentation builder that allows you to import your own visual elements directly from your computer or a Dropbox folder. Like Canva, they offer a number of free and paid template options (with great cover pages). Their biggest differentiating feature is their (frankly, very cool) adaptive AI technology, which intuits how you’re trying to design a slide and makes changes automatically to suit the direction of your project.


For a completely free option with cover page starter template to suit a wide range of different projects across different formats, check out EDIT. Their online tool is specifically designed to create cover pages in a simple, easy-to-use interface.


Another highly-customizable template source is Visme, which gives users the ability to select a starting template from their (expansive) library and customize elements in a simple web editor.


VectorStock® has a massive selection of PowerPoint presentation cover page templates for purchase if you’re looking for something that’s ready to plug and go without the need for customization (beyond adding your own name and title, of course).

First Impressions Matter

For better or worse, audiences will judge a presentation by its cover page. Because of this, it’s vital that you give your cover page the care and attention that it deserves. Ultimately, a cover page isn’t simply a placeholder, it’s a vital component that can drum up interest for your presentation. The best part is that with the tools available online, you don’t have to be an artist to create a stunning presentation cover page.

The featured image on this post was created using a Canva template.

powerpoint slides