7 Tips for Writing Facebook Ads that Convert (w/ Examples)

7 Tips for Writing Facebook Ads that Convert (w/ Examples)

Like many types of advertising, a Facebook ad is only as good as its copywriter.

You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your conversions to be too.

Learning to write better Facebook ads requires you to learn both classic copywriting skills and a few new-age tips. We put together the seven that have the greatest chance of improving your ad writing skills in the shortest amount of time. We also threw in some examples of big brands using our suggestions in their own Facebook ads.

Let’s forget about targeting, split-testing, and ad platform features for a day and focus solely on writing great Facebook ad copy.

1. Spark some curiosity

Giving users a reason to click on your ad will make them more likely to click on your ad. Seems obvious enough.

The goal here is to create enough intrigue that the user feels like the story of your ad is incomplete. By clicking on your ad, they get to discover the ending.

However, there’s an importance balance to keep in mind.

If you go too far into blatant persuasion, you’ll enter the realm of click bait. This will make your ad come off as illegitimate and untrustworthy to most users. If Facebook notices, you could even face penalization.

Congratulations, you caught someone’s attention but unfortunately it was Facebook’s compliance team.  

Here’s how to do it the right way.

Example:

Notice the last bit of copy in the above Lulu Lemon ad: “gift ideas packed with possibilities”  

A line like that automatically makes the brain ask itself: “What gifts?” “What possibilities?”

It creates intrigue, and that’s one of the most powerful ways to get a user to your landing page.

Try to utilize the same approach by putting the “ending” of your message on your landing page. Just remember to lose the “You won’t believe what happens next!”.  

2. Use simple language

Eight seconds. That’s the average Facebook user’s attention span according to a recent study.

It’s time to avoid the thesaurus and forget your impressive vocabulary, you need to keep things simple.

The best approach is to write short sentences that clearly communicate your message. Every word should have a purpose.

When possible, you can also use numbers to communicate information efficiently.

Many users will not read every word in your copy. They’ll just skim through and process what they deem important. Numbers are almost guaranteed to be one of those things as they’re so easy for us to mentally consume.

Instead of saying “This product works twice as quick as its previous version.” you should say “This products works 100% quicker than its previous version.”  Your message of increased product speed will be understood sooner with the latter approach, and time is of the essence in digital avertising.

Example:

Although the copy is a little long. The above IKEA ad utilizes simple language and numbers to delivers its message.

The Question > Quick Answer > Stats > Call to Action structure has a natural flow when you read it, and each component makes sure not to overstay its welcome.   

3. Communicate urgency

Procrastination can plague us all. To loosen its grasp, we sometimes need a little extra motivation.

You want your ad to coax your audience into acting now rather than later. That’s accomplished through copy that conveys the need for urgency.

You want to hit the user with just the right amount of FOMO so that they feel the need to enter your sales funnel immediately.

Here’s a few ways you can do that:

  • Use words that create a tightened sense of time like “now”, “soon “, and “today”
  • Use a call to action with a limited life span like “sign up before time runs out”
  • Use lines that elicit a fear of missing out like “it’s your last chance” and “don’t miss out”

Example:

This ad from Sephora goes all in on the FOMO approach, even using the term directly in the copy. It’s short, to the point, and succeeds at creating a sense of urgency by directly telling the user not to miss out on brand new products.

Emojis

4. Ensure your ad is cohesive

Many Facebook ads fail because there’s a disconnection between the copy and ad image. This can confuse the user and mae them wonder what exactly is being advertised. That’s a conversion killer.

Fortunately, although a frequent and costly mistake, it’s one that’s easy to avoid.  

Here’s a simple exercise you can do to ensure your ad image and copy are always a match made in heaven:

Read over your copy and then write down the first five images that come to your mind when doing so. If possible, ask a friend to now do the same. If your image does not contain any components that immediately came to you and/or your friend’s mind, it’s likely that your ad lacks cohesion.

Example:

The copy in this La-Z-Boy ad makes you envision a festive, warm, and inviting living room with a comfy couch as its centerpiece. The image delivers exactly that. It then ups the ante by adding a dog and blanket. It’s the epitome of cozy.

It works because the two components perfectly connect. The messages being conveyed in each are synonymous with each other, avoiding any confusion about the ad’s trying to say.

5. Focus on the user

It’s understandable to think that users want to know why a product is great. If they’re aware of its cutting-edge technology or low price-point, then how can they not click buy, right?

Not exactly.

Promoting the features of a product or service simply doesn’t catch eyes. That’s because you’re not including the user in your message. They’re not a character in your story and that’s just not very exciting.

Instead, let them know what’s in it for them.

Focus on communicating the true value of what it is you’re promoting and the positive impact it can have on the user’s life.

Use “You”, “Your”, and “You’re” in your copy so that they see themselves as the main character of your story.

Example:

This ad from Fender Guitars does a great job of keeping the focus on the user.

It clearly communicates how they would benefit by whats being advertised, while lines like “find your perfect bass” and “fit your style and need” ensure the user feels accommodated.

The simplest way to remember this is benefits > features.

6. Use Emojis

Emojis are great at accomplishing two things that are important in any Facebook ad:

  • Drawing attention to your ad copy
  • Saving you space by communicating something quickly through an image

They can also personalize your ad, making the user feel like they’re receiving a message from a friend rather than an advertiser.

The only time we don’t recommend using them is if your ad deals with serious subject matter. It’s probably best to leave them out of your copy if you’re advertising a funeral service…

Example:

This Dunkin’ Donuts ad effectively uses emojis to communicate important elements of its message. The present emoji hits on the gift-giving angle while the coffee emoji reinforces the product that’s being advertised.

Try using emojis in a similar fashion in your next ad.

7. Use a single call-to-action.

You’re likely already aware that a strong CTA (call-to-action) is arguably the most important component of any ad. However, it is possible to over think this crucial element to the point where the user is confused about what you want from them.    

To avoid this mistake, determine a singular CTA and stick to it.

If the goal of of your ad is to get someone to sign up, ensure you use language that reinforces that request.

A good place to start is determining which Facebook button you will use at the bottom of your ad. You can then use that to guide your call-to-action in the actual copy.

Example:

It’s clear that the purpose of this Microsoft Store ad is to get users to register to their virtual winter camps. The word “register” is even used twice, both at the end of the body copy and in the call-to-action area at the bottom.

The “Learn More” button works well enough, but this ad could have potentially been approved by using the “Sign up” button. This would have fit better with the register-based CTA in the rest of the ad.

Try any or all of these strategies when writing your next Facebook ad to create persuasive, clear, ad copy that increases conversions.

17 of the Best Examples of Beautiful Blog Design

17 of the Best Examples of Beautiful Blog Design

According to a recent survey, blogs have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians.

But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)

Well, just as your website homepage is like the front door to your business, your blog’s design — much like a welcome mat — is the front door to your business blog.

If you’re not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to) your content?Once you’re done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about. Images, text, and links need to be shown off just right — otherwise, readers might abandon your content, if it’s not showcased in a way that’s appealing, easy to follow, and generates more interest.

That’s why we’ve compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Check ’em out, below.

Download Now: How to Start a Successful Blog [Free Guide]

17 Inspiring Examples of Beautiful Blog Homepage Design

1. Help Scout

Sometimes, the best blog designs are also the simplest. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love — it limits the use of copy and visuals and embraces negative space.

What we particularly like about this blog is its use of featured images for all posts, including a banner one at the top that highlights a recent or particularly popular entry. These icons are set in front of bright, block colors that catch the readers’ eye and signal what the post is about. And it works — everything about this blog’s design says “clean” and “readable.”

beautiful blog design helpscout

2. Microsoft Stories

Full disclosure: We’ve totally gushed over Microsoft’s “Stories” microsite before. We can’t help it — what better way to revitalize an old-school brand than with a blog that boasts beautiful, interactive, and inspiring branded content? Plus, the square layout of these stories is reminiscent of the Microsoft logo, which achieves a valuable brand consistency.

Microsoft Stories is also a prime example of how a business blog can be a major asset for an overall rebrand. In recent years, Microsoft has worked to humanize its brand, largely in response to a rivalry with Apple. The “Stories” microsite has a simple tagline — “Get an inside look at the people, places and ideas that move us.” It’s the softer side of Microsoft, so to speak.

When you’re trying to convey a certain brand message, your blog can be used to communicate it — both aesthetically, and content-wise.

beautiful blog design microsoft stories

3. Pando

An important aspect of a well-designed blog is a consistent color scheme and style — after all, 80% of consumers say that color boosts their recognition of a brand.

It’s interesting to see how color consistency can unify the more diversified elements of design. Pando, a blog that explores the startup cycle, incorporates bluetones in several sections of its site — the background, highlight bars, and certain areas of text. But it also uses several different fonts — all of which manage to look seamless together,when tied together by a cohesive color scheme.

beautiful blog design pando

4. Design Milk

Design Milk, an online contemporary design outlet, uses a very simple layout to highlight its posts. The sidebar to the right — which remains visiblewhen a blog post is opened to read — is perfect for showcasing thumbnail images for new articles. That’s an internal link strategy, which helps to encourage readers to remain on the site longer.

The social icons at the top are a pleasant addition to the overall look and feel of the site — they’re easy to spot, and make it easy to share Design Milk’s content. (And to learn more about adding social buttons to your blog, check out this post.)

beautiful blog design design milk

5. Fubiz

Fubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization.

Near the top of the blog’s homepage, readers can side-scroll through “highlighted” posts. Below that is the Creativity Finder, where visitors can select their chosen personas — from “Art Lover” to “Freelance” — location, and the type of content they’re looking for. From there, readers can browse content specifically catered to them.

We can’t help but love the header image, too. It uses something called “blue mind” psychology, which has found that the sight of open water can naturally draw us in. By using it in a design scheme, Fubiz is able to visually attract visitors to its content.

beautiful blog design fubiz

6. Webdesigner Depot

With a name like “Webdesigner Depot,” it’s no wonder that this design news site is visually appealing.

One thing that we particularly like is the way Webdesigner Depot has incorporated social sharing icons on each individual post. While we of course suggest actually reading each piece, having those links readily available helps visitors immediately share a headline they find interesting. And check out those navigation arrows on the right — never before has it been so easy to scroll to the top or bottom of a page.

What’s more, the color scheme, background, and fonts are all consistent — which keeps this blog looking professional, but still distinct from the basic blog templates we might be used to seeing.

beautiful blog design webdesigner depot

7. Mashable

I mean, just look at that header image. The bold colors, the wiring overlay, the gripping pupil and the contrasting text. It absolutely catches the reader’s eye — no pun intended.

Mashable breaks its content into three noticeable sections on the homepage: New posts are listed on the left in the smallest sized thumbnails.”What’s Rising” posts are displayed in the center column as large thumbnails, and the “What’s Hot” posts are shown to the right, also as large thumbnails. This three-pronged approach to displaying content can help readers decide which kind of news matters to them the most — the attention-grabbing top story, or other posts that are currently trending.

Plus, we like that the number of shares is displayed in each post preview — that’s a great form of social proof.

beautiful blog design mashable

8. Brit + Co

Everything about the Brit + Co homepage says “clean,” “warm,” and “welcoming.” It’s free of clutter, making the content more digestible, and the layout is extremely organized.

We dig the seasonality of the site, too. I mean, avocado jack-o’-lanterns on the dawn of October? Adorable, and replete with a colorful, fun photo to illustrate the story’s content.

The subtle “trending” header also serves as a nice way to promote popular content, without being too in-you-face about it. Plus, with such great visuals, we took note of the nod to Pinterest — that icon is important to include when your blog incorporates attractive imagery.

beautiful blog design brit + co

9. Tesco Living

We love the colorful, consistent design of Tesco Living, the blog site of British grocery chain Tesco.

Remember how we keep harping away at brand consistency? Check out the rhombus-like designs in the top banner — that reflects the same ones that appear in Tesco’s logo.

What Tesco Living has achieved is a great balance of simplicity and boldness. The layout is extremely minimal, but it isn’t dull. Warm and welcoming shades underscore each content category, and the photos add dashes of colors throughout the site. It’s a great example of how the right imagery can achieve an appealing “less-is-more” appearance, especially if that fits in with your overall brand concept.

beautiful blog design tesco

10. Crew

Crew Backstage, the blog of the Crew platform for designers and developers, has a fabulously minimalist blog design, but quiet a unique one.

Notice that, above the fold, it features one blog post with a large title, subtitle, and call-to-action to read more.

To the left, there’s an equally minimalist call-to-action that makes it easy for readers to connect with Crew, or learn more. Plus, there’s that consistency again — everything above the fold is the same shade of blue, which has been shown to invoke brand trust.

beautiful blog design crew backstage

11. Innocent Drinks

Not only are the folks at Innocent Drinks great copywriters, but the design of its blog is also a great reminder that blog designs don’t have to get super fancy.

Notice how the logo — displayed in the upper left — is simple, cartoonish, and almost delightfully child-like. It works for Innocent Drinks (hint: childhood innocence), and that brand presence is maintained throughout the company’s blog.

The colorful fonts, for example, match the logo and stay in line with the brand’s casual, playful voice. We also like the easily-navigable archive links on the left, which are complemented by the geometric social sharing buttons on the right.

beautiful blog design innocent

12. 500px

Much like Crew, the photography blog, 500px, leads with one featured article and a big, bold, high-definition photo to draw the reader in. That makes is pretty clear what the blog is about — it boasts valuable content on photography with gripping photography.

Plus, how cool is it that the social links are right there, obviously displayed above the fold? They keep readers engaged with the content, and make it easy to share the photography — and, content with images is up to three times as likely to be shared on social media.

beautiful blog design 500px

13. Pixelgrade

Pixelgrade is a design studio that creates stunning WordPress themes for all sorts of creative people and small businesses. Their blog page does a great job of highlighting one of their most recent or popular blog posts, alongside a clear call to action and a short excerpt. What I like best is that the design of the page is 100% in line with their brand and how they communicate on other channels as well, like Instagram, Facebook, or Twitter. You will have no problem in identifying their blog posts, among other content you might come across while scrolling on social media.

beautiful blog design pixelgrade

14. BarkPost

It’s no secret that we kind of like dogs here at HubSpot. So when a blog dedicated to life as a dog owner came across our radar, it got our attention.

BarkPost, the blog of canine subscription box company BarkBox, is a great example of design for a number of reasons. First, look how easy it is to subscribe — the call to action is right there, above the featured content. The social share icons are easily noticeable, too — and, of course, all in the brand-matching, trustworthy blue.

We also like that BarkPost draws attention to its sister companies, all of which are owned under the Bark & Co portfolio of brands. But at the same time,the blog doesn’t hock its own products — rather, it serves as an informational resource to dog parents and lovers alike.

beautiful blog design barkpost

15. Goodwill Industries International

Who says nonprofit organizations can’t blog? Nay, they shouldand Goodwill’s clean, colorful navigation (again — the trustworthy blue) draw the reader to the important elements of this blog.

The posts are also neatly positioned and easily accessible to readers. And, visitors can pick the type of information that matters to them the most by choosing a topic from the drop-down menu on the top right.

Finally, we love that there’s a collaborative call to action in the introductory text that invites readers to contribute content to the Goodwill blog. After all, the organization’s services have reached 37 million people — here’s a way for them to share their stories, or invite donors to write about why they chose to support Goodwill.

beautiful blog design goodwill

16. charity: water

Keeping the nonprofit blogging train going is charity: water, which makes excellent use of high-quality photography.

Recently, the organization redesigned its blog with a lengthy post dedicated to its 10-year anniversary. Using that opportunity to share its impact over the past decade, charity: water maintained a simplistic design with concise text and bright images from the anniversary event.

Plus, there’s a clear CTA to donate at the top of the page. Placing that above a story about charity: water’s impact is a double-edged sword, by both inspiring people to contribute to the cause while making it easy to do so.

beautiful blog design charity:water

17. Johnny Cupcakes

To clear up any confusion, Johnny Cupcakes doesn’t actually make cupcakes. It makes clothing. But the company has done a great job of playing up its brand association with baked goods — its blog uses the subdomain “kitchen.”

Plus, the folks at Johnny Cupcakes know a thing or two about brand consistency across channels. Its blog’s simple color scheme and matching fonts help to create a unified user experience from the shop togeneral content, all the while throwing in bold, colorful images to catch readers’ attention.

Also, visit the website and have a scroll — we think it’s pretty cool how the background images vary, but stay positionallystatic for each entry.

beautiful blog design johnny cupcakes

Looking for more beautiful blog designs? Here are 15 more award-winning website design examples.

Editor’s note: This post was originally published in 2013 and has been updated for comprehensiveness. 

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Productivity: How to Prevent Burnout: Real Examples and Best Practices

Productivity: How to Prevent Burnout: Real Examples and Best Practices

4.5/5 (34)

I hate the “hustle” culture that’s embedded in modern entrepreneurship.

What is it? It’s the feeling that we should constantly be working. There’s pressure to work while you’re on vacation. In the back of an Uber for 30 minutes? That’s time for a catchup call or to reply to emails.

Can you relate to this feeling?

I grew up with this mindset surrounding me. My parents were refugees who came to the USA with literally $0. The only thing they had was their work ethics. Having two jobs was normal. I only saw my parents on the weekends growing up.

Entrepreneurship is cool now. But the biggest influencers guilt people for vacations. You can’t sleep without hearing a voice in the back of your head telling you to hustle harder.

What’s the problem with this? Everyone’s burned out and less effective.

The formal definition is: Burnout is a state of emotional, mental, and physical exhaustion brought on by prolonged stress.

I know what burnout feels like:

  • I’d get easily triggered. I remember snapping at some of my ex-girlfriends and employees for no reason over the smallest things.
  • I wouldn’t feel any motivation to work. I’d just want to get it over with, so I could distract myself with video games instead.
  • My mind wouldn’t be as sharp. I’d forget things. It’d be hard for me to work without wanting to distract myself every 10 minutes.
  • Exhaustion. Not just my mind and my body, it felt like my soul itself was tired.

This is a major societal problem. A recent survey showed that 69% of employees are experiencing burnout symptoms. Japan has one of the longest working hours in the world. They also have one of the highest suicide rates in the world. There’s a correlation.

I suffered through burnouts throughout my career. I thought it was normal. All my peers would post updates at 2 am about how they’re “grinding.” They’d mention they’ll sleep when they’re dead.

But then I’d find out some of the consequences behind the scenes. Some people would turn to alcohol and drugs to cope. Depression is rampant in this space.

I knew this lifestyle wasn’t sustainable, but I couldn’t escape the guilt that I had to keep pushing the gas pedal harder. 

One thing that really helped me was hearing an interview with Jeff Bezos.

Eight hours of sleep makes a big difference for me, and I try hard to make that a priority. For me, that’s the needed amount to feel energized and excited.

Mostly, as any of us go through our lives, we don’t need to maximize the number of decisions we make per day. Making a small number of key decisions well is more important than making a large number of decisions. If you shortchange your sleep, you might get a couple of extra “productive” hours, but that productivity might be an illusion. When you’re talking about decisions and interactions, quality is usually more important than quantity.”

Jeff Bezos is the richest man on the planet. Here he is telling me it’s OK to sleep 8 hours a night. You have to optimize your life so you can make the best decisions possible.

Over the next few years, I learned that I wasn’t alone. Books such as Deep Work, The One Thing, and Essentialism showed me that there was a better, and more effective way to work.

An ounce of prevention is worth a pound of cure. It’s better to start with a mindset of preventing burnout than using more energy to cure it.

I’m going to share with you 5 strategies for preventing burnout and making you a more effective worker.

Note: This is written from my current experience. You might not be in a position to cut back on hours at work, or you can’t afford to delegate now. It’s ok – I couldn’t either at the beginning. My goal is to share with you my philosophy, and give you something to work

Photo by Tim Gouw from Pexels

5 Ways to Reduce and Prevent Burnout

1. Your Health Comes First, Always

I remember going on my first airplane ride. There was an announcement.

“In case of an emergency, you should put your oxygen mask on first, and then your child’s.”

That’s weird; shouldn’t the child get the mask first since they’re the weakest? I didn’t have a laptop to distract me back then, so I stewed on this question for the next hour.

Then, it hit me. By attending to your own needs first, it makes sure that you’re in a position to take care of your child. If you become incapacitated due to no oxygen, then you’re useless.

I’ve ingrained this lesson in me that health comes first. You can’t be an effective boss, husband, or parent if you’re unhealthy and sleep-deprived.

The easiest way to have good health is to maintain standards for yourself. Create habits and track them using a Personal KPI dashboard.

My Weekly Health Standards:

  1. In bed by 9 pm. I don’t wake up to an alarm.
  2. Stretch 20 minutes a day.
  3. Intermittent fasting. I cook almost daily. Low sugar. Lots of veggies. Avoid processed foods. I have an avocado, kimchi, and bone broth daily.
  4. Meditate 20 minutes every morning.
  5. Jiujitsu 3x a week. Full body workout 1x a week.
  6. Spend 1 hour a week in nature every Sunday.

Life’s unpredictable. It’s kinda like riding a boat in the ocean. I can’t predict the weather or the waves.

I can control the type of ship that I’m on. Being in peak physical/mental health means I’m on a sturdy ship.

Health comes first isn’t a saying. I always meditate and run every morning. If I wake up late, I have to meditate and run first.

Sometimes I’ll have to work throughout the weekend. I’ll take Monday or Tuesday off to recuperate, even if work’s piling up.

That’s what it means when health comes first. If I’m not at my best, I’ll end up making bad decision that’ll hurt me long term.

2. Set Upper Boundaries Around Your Work

My college professors would tell us that we had two weeks to write a paper. It took exactly two weeks for me to write that paper.

If they told me I had three days to write a paper, then I’d find a way to get it done in three days.

That’s Parkinson’s Law: “work expands so as to fill the time available for its completion.

Set boundaries around your work.

Train yourself to think in terms of outcomes, not time. No one gives a shit how hard you work. The world rewards results.

I work around 40-55 hours a week. This is where I’m the most effective because I’m consistent. I don’t get burned out at this rate.

Having a constraint makes me creative. I’m not throwing more effort or hours at my problems. The constraint forces me to use leverage. It forces me to delegate and systemize, rather than attacking my problems with brute force.

Here’s what a typical day looks like for me.

download

Most people think of “work” as what they do on the laptop.

I view “work” as anything that contributes to me getting results.

Going to the gym is work. That’s why I don’t skip workouts. It’s essential. Same with me getting 8 hours of sleep.

They make me more effective when I’m actually doing what’s important.

You might be wondering about weekends.

Saturday is where I refuel my gas tank. I don’t do any work on Saturdays. I go to BJJ. I try to see my parents. I watch Netflix with the lady. I play my PS4. We’ll eat out at a restaurant. I work my ass off the entire week so that I can enjoy my Saturday guilt-free.

Sunday is where I sharpen the axe. I’ll do some planning for the week. We’ll run some errands. I’ll occasionally work on Sundays, but only on tasks that I’m excited about.
A key to the process is to actually work when it’s time.

I don’t think that many people actually “work” 16 hours a day. First, a lot of it is virtue signaling. They’re trying to signal that they’re hard-working.

Second, have you actually seen how some people “work?”

They’re working with distracting tabs open. They’re interrupted every few minutes by email or Slack. There are useless meetings throughout the day (meetings to discuss the agenda for the next meeting).

It’s more like twelve hours of work. Three hours actually working, and the rest of the 9 hours fucking around.

3. Find The One Thing

Priority is a singular word. It means “The first thing.” It wasn’t until the 1900’s that managers started using the term “Priorities.”

You can’t have multiple first things.

So most of us have this endless to do list. I don’t know about you, but I get anxiety whenever I see a list that’s too big.

I’m going to show you how to tackle it.

Let’s say you’re starting a new e-commerce store. Kids are staying at home doing virtual learning. The chances are that they’re working on the kitchen table. You want to start creating ergonomic desks for kids.

Let’s generate a to-do list:

  1. Design a logo for the business
  2. Build a landing page
  3. Interview different parents about their children’s virtual learning setups
  4. Sketch out different desk designs
  5. Start trying to find manufacturers on Alibaba.com

Which one should you do first?

I’d start with #3 because it’s the most impactful. Doing these interviews will let you know whether or not there even is a demand. Perhaps you’ll find an even better opportunity.

Yet, most people would focus on the low impact work such as designing a logo or sketching out desks.

Designing a logo is fun. You can upload it online, poll people, and get that dopamine fix. Interviewing people is hard.

We’re programmed to seek out what’s comfortable.

Fight this temptation.

Burnout happens when we’re constantly working and not making progress. We don’t make progress because we tend to work on low impact tasks, rather than the ones that make a difference.

Try this:

  1. Decide Your 1 Thing for tomorrow. The one task that will make the biggest impact.
  2. Do your morning routine. DO NOT check social media, email, or anything distracting. Let your distracting monkey stay sleeping.
  3. Block off 4 hours to work on that one task.
  4. Block ANYTHING distracting. I use ColdTurkey for websites. My phone is OFF in a different room.
  5. Work. You might feel uncomfortable being so focused. That’s good. You’re stretching your focus muscles. Keep at it.

Marvel at the results.

Less, but better.

4. Understand Leverage: Automate and Delegate

Leverage is the mechanism you use to amplify results.

A musician spends 3 hours playing at a local coffee shop. 20 people hear it.

Another musician spends 3 hours playing a song and editing a video. They upload it on YouTube. 55,000 people see it.

The same amount of “effort” went into both, but the leverage of YouTube gave different results.

Leverage is a concept. It comes in different forms.

The easiest to understand is people/labor.

I love:

  • Strategy and planning.
  • Writing blog posts/newsletters
  • Copywriting
  • Marketing angles
  • Optimizing anything
  • Looking at data

I hate:

  • Meetings
  • Uploading ads to a platform
  • Anything dealing with finances
  • Emails and customer service

Imagine if my day was full of meetings, uploading ads, doing my taxes, and doing customer service emails. Fuck my life. I’d be miserable, and I’d burn out easily.

Here’s something interesting.

I would rather spend 10 hours a day doing things I love than 5 hours a day doing things I hate. For every task that I hate doing, I can find someone else that loves doing it.

I love how the Founder and CEO of GymShark stepped down. Being a CEO meant he had to do a ton of things he didn’t love, and that he wasn’t the best at. He hired Reebook’s former head of Europea sales to become the CEO of Gymshark. He decided to create a role for himself as the Chief Brand Officer. Ben spends his day doing all the activities that he loves.

If the role of a CEO can be delegated / outsourced, that means you’re able to delegate more tasks than you realize.

I’m always thinking about leverage.

  • I could spend 2 hours every week doing a task, or I can spend 4 hours once to train someone else to do it. We can create an SOP and/or a screencast so the process stays even if the employee leaves.
  • I could learn how to do my own bookkeeping and save $200 a month. But that time I’ll invest in bookkeeping means I’m not focusing on my strengths. I can save $200, but at what cost?
  • Finally, think about business models. There’s no leverage or scale in anything that’s a 1 on 1 service. That’s why I’m seeing a trend where people are switching from agencies to productized services.

It’s weird, but you have to develop this mentality of being “lazy.” Don’t bulldoze your way into a task. Think about how you can get a good outcome with minimal effort.

Anything that doesn’t involve creativity needs to be delegated ASAP.

Software can automate so much these days. I’ve invested time in using Zapier and IFTTT to automate as much as I can.

It’s hard for me to burn out if I’m doing the tasks I love.

I’m also delegating as much of my personal life as possible.

We hired someone that cleans my home every week for $100. My mom thinks it’s a waste of money. I don’t. She saves me 5 hours every Saturday. That’s 5 hours I can use to recover. I can use that energy to make way more than $100.

Read: The Complete Guide to Creating Systems and SOP’s in Your Business.

Photo by Andrea Piacquadio from Pexels.

5. Does this Spark Joy? If Not, then the Answer’s No.

“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” – Warren Buffett

As you become successful and build a reputation, you’ll start becoming a magnet for opportunities.

Everyone will want a piece of you. It’s going to be tempting for you to say yes to everything. Resist this temptation.

Saying yes to every opportunity that comes your way is like eating everything at a buffet. You’ll spread yourself too thin.

I understand if it’s hard to say no. Some of us are natural people pleasers. We don’t want to disappoint someone.

Time is the most valuable thing I have. Every time I say yes to someone, it means I’m saying no to some of my own goals.

Be greedy with your time and mental energy.

Here’s a rule that I adapted from Marie Kondo (author of The Life-Changing Magic of Tidying Up).

If any item in her home doesn’t “spark joy,” she throws it out. So if an opportunity doesn’t “spark joy,” then the answer’s no.

I had a lot of trouble learning how to say no. Here’s a simple script to help you:

Thanks so much for this opportunity. I’m sorry, but I can’t commit to this. My plate’s completely full right now, and I have to focus.

Simple as that.

Use the spark joy mentality everywhere in your life.

I’ve written on this blog consistently since 2012. There were times where I burned out from writing and wanted to quit. What helped me was being more selective about what I choose to write about.

I could get more SEO traffic if I started writing more of what Google wants.
I could earn more affiliate commission if I started reviewing different internet marketing tools.

But those don’t “spark joy.” I rather write about topics that I’m curious and excited about. And hopefully, that attracts a tribe of like-minded me. That’s how I’ll be able to write for the next decade.

What are the Terms?

There’s a concept I learned from Shaan on the My First Million podcast.

You tell me the deal, and I’ll tell you the terms.

So many of us are focused on the deal that we don’t think about the bigger picture.

You want to make $500,000 a year. Ok, awesome. Well, what are the terms?

You work 90+ hours a week. You’re obese. You end up divorced. You’re miserable and depressed.

Do you still want that? I wouldn’t.

Think about the life you want, and then reverse engineer it.

 

Photo by Andrea Piacquadio from Pexels.

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