7 Examples of How Commercial Businesses Create Engaging Blog Content

7 Examples of How Commercial Businesses Create Engaging Blog Content

Content marketing is more important than ever before. Brands in every sector recognize that creating excellent content is the key to winning over customers. In 2019, their content marketing strategies still hinge on the quality of their blogs. One survey showed that 53% of marketers felt that blogging was the most important form of content marketing.

If you are planning on revamping your own blogging strategy, it is a good idea to learn from companies with a great track record. We decided to create a case study on some of the best blogs in various industries, so you can use them as inspiration for your own website. Here are seven great examples to follow.

Coca-Cola

Coca-Cola has dominated its industry for over 130 years. The company’s success isn’t attributed so much to its product innovation, as to its ingenious approach to marketing.

Coca-Cola has always evolved with technology to make the most of its marketing strategy. It started the Coca-Cola Conversations blog to engage with its customers in a unique way.

The blog mostly focuses on talking about Coca-Cola collectibles. They make sure that every blog post is short and to the point. While longform content works in some industries that need to educate their target customers, Coca-Cola recognizes that its customers don’t want to read long walls of text when looking at old Coca-Cola products. They have made their blog more engaging by keeping the posts more concise. This strategy has paid off for them, because they have already earned well over a million visitors. The blog has been growing steadily since, which is especially impressive considering Coca-Cola had one of the largest brands in the world before this campaign started.

Grammarly

Grammarly is a company that publishes software products to help people improve the quality of the writing. They serve a number of different types of customers, including college students, law clerks and copywriters.

Grammarly manages a blog that provides basic writing tips. This helps the company into ways:

  • The blog helps Grammarly brand itself as an authority in its market (after all, who would want to buy a grammar checker from a company that didn’t understand the mechanics of the English language?)
  • They use the blog to generate more exposure for their brand
  • By helping customers develop basic writing skills, Grammarly is able to help them get the most out of the product

Grammarly covers a large number of topics on its blog. It helps customers with a variety of challenges that they face with writing.

WayKen Rapid Manufacturing

WayKen Rapid Manufacturing is a company that uses prototype manufacturing services from China. They have a great blog that talks about amazing innovation breakthroughs in their industry.

Sweet Leaf Tea

Sweet Leaf Tea is a lesser known company, but it has clearly mastered the art and science of blogging. Unlike most brands in various industries, Sweet Leaf Tea recognizes that the effectiveness of a blog is not limited to the quality of its articles alone. They have created a holistic blog design that clearly conveys the company’s core branding message.

Sweet Leaf Tea uses older fonts. It also has a color scheme and pictures that help convey an earthy message. They do a good job cultivating the warm, nurturing emotions that they want customers to experience.

Nuts About Southwest

The airline industry is not particularly well liked by many customers these days. Southwest seems to understand that, so they have created a blog that helps change customer perception.

The Nuts About Southwest blog discusses customer experiences with both Southwest and the airline industry as a whole. They have done a good job getting customers to engage with them through social media. The blog has a social feed that any customer can reply through. The Southwest blog is optimized to share content through social media, so customers can spread the word about new developments at Southwest and events affecting the airline industry.

Intercom

Intercom is a messaging software publisher that provides a variety of different types of products for various customers. Intercom recognizes that each classification of customer has unique needs. Therefore, it creates blog posts around different categories of customers.

What lessons can we learn from these successful blogs?

These examples show that brands in a variety of industries can get a lot of traction through blogging. Creating blog content is a great way to expand reach and position a company’s brand image in a positive way. Here are some lessons that we can pick up from these companies.

The length of your content should be based on customer expectations

If you read blogging guides, they often propose a lot of rigid rules of thumb when recommending the length of an article. Since the Google Panda update, they tend to recommend writing longer articles (ideally over 1000 words). These articles often are based off of those bloggers’ own experiences, which may not be universally applicable. The problem is that these bloggers often fail to consider that customers of different companies have their own expectations when reading blog content.

The blogs listed here all do a good job understanding the expectations of their customers. Coca-Cola writes much shorter blog posts, because they realize that people don’t want to read a couple of thousand words of content when they want to learn about a simple, fun topic like Coca-Cola collectibles. Meanwhile, other companies like Grammarly and Intercom write longer posts, because they have to educate their customers about complex topics.

Make the layout of your blog match your branding message

There is another commonality between the blogs we covered here. They all have optimized the user experience around their core branding messages. These companies realize that customer perception is determined by more than the content of their articles. The color schemes, font styles and header images are also very important.

Have a clear goal in mind

One of the biggest mistakes that brands make his writing content without a clear direction. You need to establish a list of objectives first. Every blog post needs to be written with these goals in mind and you need to make sure that it advances them in some way. Southwest has made sure that its blog posts improve the perception of the airline industry. Grammarly wants to educate customers about writing better and make sure that they have the necessary foundation to make the most of their product.

Make sure that your content warms readers up for future calls-to-action

You don’t want to take an ad hoc approach to writing content. Too many content marketing. They believe that as long as they get readers onto their website, they will be able to visibility for their brand. They believe that is all they need to do to get a future sale.

Unfortunately, it is rarely this easy. Your visitors are going to evaluate the entirety of your brand when deciding whether or not to make a future purchase. Inconsistent messages are not going to solidify your brand image in their mind. Low quality content is going to make your brand less appealing as well.

Whenever you are creating new content for your site, you need to think about brand positioning with the goal of future conversions in mind. This means that you need to think of future calls-to-action while generating any new content.

You need to make sure that your content sets the stage for future landing pages, so readers know what to expect. Here are some things that you will want to keep in mind:

  • The general layout of your content should not be too different from your other landing pages. You might need to trim the length of the content a bit, but you are going to want to otherwise make the presentation as similar as possible.
  • You need to think about the types of CTAs that you will have on your sales pages. Are you going to use buttons with a specific color? Then you might want to use similar colors in other images on your blog posts. That is going to help readers get used to those colors. When they make the transition to your landing page, they will be more comfortable interacting with them.
  • Your other content should reinforce the key points on your landing pages. If you are emphasizing the importance of affordability and accessibility on your sales pages, then you want to discuss them in detail on other pages as well.

There are a lot of other factors that you might need to consider, but hopefully this gives you a good idea of what you need to keep in mind. Before you start creating any new content, you should ask yourself how it will support the rest of your strategy.

Don’t be afraid to change course if your content isn’t resonating with your readers

Consistency is one of the most important aspects of any content marketing strategy. However, it doesn’t make sense to be consistent about following a template that isn’t working.

There is a lot of testing involved in any online marketing strategy. You will probably start off with some preconceptions about the types of messages and content that will appeal to your readers. However, your data is probably going to show that a lot of your assumptions missed the mark.

Your content marketing strategy is going to be a work in progress at the beginning. You will need to pay close attention to your analytics to see what content your readers are most interested in. Don’t be afraid to stop writing content that they aren’t engaging with. Otherwise, you will just be wasting your time and money.

Go after a broad range of keywords

You can learn a lot from major blogs like these by looking at their general layout, but you can see even more when you look under the hood. Take a look at the keywords that these blogs are ranking for.

You will see that Grammarly, Sweet Leaf and Coca-Cola are all getting traffic from a lot of different keywords. They have taken a very broad content marketing strategy, rather than focusing a few select keywords.

There are several benefits to this approach:

  • You can attract a lot of traffic from less competitive keywords. This is especially important for new blogs, because they don’t have a high domain authority yet. However, it is also beneficial for large blogs as well. They can receive a lot of traffic from random, long-tail keywords that they might not otherwise have thought to focus on.
  • You may find that some of the less obvious keywords actually convert better. By targeting a wide range of keywords, you can find a number of hidden gems.
  • Targeting a wider range of keywords can help you expand the demographics that you want to target.

You may be surprised by how much traction your blog will get by focusing on a large number of keywords.

Use a strong internal linking strategy

All of the blogs that we reviewed here have done a great job with their internal linking strategy. They often have at least a couple of links on each page. This is a good way to improve SEO. However, it also improves navigation and helps readers find the content they are looking for.

Don’t underestimate the importance of a great logo

Creating great content is important, but it is not enough by itself. Every blog needs a great logo. Some companies have spent millions of dollars on their logos, so you don’t want to overlook it.

The blogs we reviewed all have excellent logos and they are prominently featured. You want to keep this in mind.  You can always reuse the logo elsewhere, such as with branded water bottles.

Use These Blogs as Your Guide!

It is a lot easier to create a successful blog if you follow templates from others that have been successful. The blogs on this list have become very successful, because they have an excellent layout and a well-thought out content marketing strategy. You should keep this in mind while developing your own blog.

 

17 Presentation Design Ideas, Examples And Hacks To Woo Your Audience

17 Presentation Design Ideas, Examples And Hacks To Woo Your Audience

PowerPoint and its substitutes are multi-functional means to serve a large number of functions for non-marketers as well as marketers. Presentation style holds unlimited powers for influence, as long as you recognize the way to design it. Here’s a valuable read on Presentation Design Ideas, style concepts and tips that will help you build the best for your next project purpose. Let’s clear up the concepts on the paper that will clear up the basics of building a high-quality powerpoint design.

PowerPoint Graphic Design, The Essential Tips To Build Your Next Big Attraction:

1. Make it subtle and strong but don’t deviate from the point

The layout of a presentation is meant to strengthen your information in additional in numerous ways.  Neglecting the importance of presentation style means to abandon all efforts to create an effective presentation in the 1st place. Regardless of the topic, you have to design each slide eye-catchy without stealing the spotlight from the information. Sounds challenging? Well, it is. Given the short span of focus each of us has, a wrong choice of design may cost an entire ordeal even if it carries vital information.

2. The best combination is of wit simplicity

Simplicity is an extremely exploited aspect because it provides positive results; but not always. Now, some presentations are hooking and then there are ones that are boring because they are way too simple. Yes, here, the first ones are different because they contain the revered twist of wit and humor in them. There is indeed nothing better than conversation-like presentations that connect to the audience.

3. Make it clear, don’t make them guess

Push the boundaries but not beyond the limit. Not overdoing is the key. Clarity is one of those main aspects that always work in favor of a presentation’s victory. A well-communicating presentation layout based on crisp content (information) of facts and figures can score the cream for presenters than opting for any conventional medium of business pitching medium that is not easily understandable.

4. Tell a story, let them dream by your idea

An amazing design has the power to invoke robust emotions that lead to fruitful communication. Storytelling is the art of grasping people and injecting within them your vision. That’s right, stories. Use this unique power of telling your dream, conveying your idea to influence your audience at the grass root level for maximum conversions.

5. Use references, case studies to gain their confidence

References make the case stronger. Once the audience gets to see the source of your data, they from that moment itself will be able to put the trust in the power-point that you will present for them.

6. Whitespace is not to be wasted, instead, make wise use of it

This is the space between the design elements and content composition of a slide. This is an amazing tool of communication, which only a few can recognize and use it to catch the attention of viewers.

7. Heard about the rule of three in graphic design presentation layouts

There have to be 3 of stages, ideas, points and steps. Every presenter out there has to understand and implement all of these when he or she is getting geared with the next project. The fundamental is simple; audiences love the amalgamation of these as they can readily connect and correlate with your unique presentation topics coupled with beautiful slide designs.

8. Do not stuff content, keep it clutter-free

The standard rule is to keep the slides of effective power-point presentations clutter-free. Wondering how? Use lesser design and decorative elements along with limited texts. That is how you keep your audience hooked. If experts are to be followed, each slide must not contain more than 6 words!

9. Go mobile-friendly with your presentation

Presentations are also watched on mobile devices nowadays; thanks to the wonderful evolution of communication technology. Doing business has become easy as a cake especially on the move. Reach your target audience on the go and convert your leads quicker than ever before with mobile-friendly presentation.

10. The theme is another most crucial point

Imagine this, you want to present your idea about pitching a new product of your company, but your slide designs are all reflecting the sales records; devastating, right? Well, it is indeed. So it is equally important to select the most relevant presentation slide theme that will maintain the uniformity of the presentation’s purpose with the perfect color schemes, elements and content.

11. Go bold with gradients without overdoing it

Color transitions and gradients make the slides look appealing as well as communicative. Add graphs, figures, add texts and let your presentation drop their jaws for the prolonged attention and desired impression.

12. Always use brand colors to inculcate a sense of trust and authenticity

You are presenting for your brand, so other than incorporating a logo in each and every slide, using the brand’s color scheme also is important. This inculcates confidence in the audience for the brand and can go on a long road.

13. Make use of bright colors and sober designs

This is the time to brighten up your presentations with bright colors that catch the attention and are also pleasant to the eyes. You can use them with overwhelming textual colors and flat illustrations to give your slides the extra mileage in impressing the audience.

14. Go monochrome for the drama in your presentation design ideas

You cannot be dramatic with your presentation speech, but there is this one thing that you can do to impress your audience perfectly and that is the use of black and white as the theme. Monochrome scheme talks about mystery, drama and nostalgia along with elegance and simplicity and therefore making your presentation slides look appalling.

15. Use simple outlines illustrations for talking about a concept

Simple illustrations make it easier for the presenter to catch the attention of the audience through crisp conveying of concepts to be pitched; especially with flat outline designs.

16. Mix up the illustration and colors for the bold effect

Show your confidence, build trust and create an everlasting impression with your audience by mixing up the designing elements like colors, fonts, illustrations and gradients. The perfect concoction and utilization of these can achieve the desired results in creating an impression for the brand.

17. It is smart in every incorporation of art

Okay, this might sound a bit over the top for any corporate life presentation, but in the case of presentation design ideas incorporation of artistic imageries and illustrations that are hand drawn can prove to be foolproof in drawing the attention of the targets.

 

Examples of Good and Bad Landing Pages

Examples of Good and Bad Landing Pages

Everyone knows that the landing page is the most important factor when promoting an offer. Yet, some companies still either “don’t get it” or seem to take advantage of affiliate networks and their affiliates. The best way to lower conversions on a lead gen, is to offer too many options, and other methods where affiliates would not receive a commission. Obviously, if a company is looking for a lead generation, the user should be sent directly to a landing page with direct information and a lead gen form on the same page.

While looking through different affiliate offers across the internet, I decided to take another look at the Medical Hair Restoration offer. I believe the last time I saw this offer, the landing page went directly to a lead gen form. Here is what the current landing page for “Medical Hair Restoration” looks like.

medicalhairrestoration by you.
Will this offer convert on your referral, or theirs?

Sure, this is a great looking landing page… but how will it work on conversions? I haven’t personally tested this offer enough to get full stats on conversions, but right off the bat, here are several reasons why I would not want to promote this offer/landing page.

PHONE NUMBER: On the right side of the page, where it offers the “FREE DVD PACKAGE“, it tells the users to “Call Now for Rush Delivery“. If an affiliate is sending traffic to this page, and someone orders through the phone number, they WILL NOT get credit. There is not coupon code or anything to suggest this lead will be credited to the appropriate affiliate.

TOO MUCH GOING ON: Right when you get to the page, you are overwhelmed with offers. While the main purpose for the affiliate is to get users to request the “FREE DVD“, I can only imagine how many targeted users are lost or fade off to another section of the site. Some pages on the site do contain a lead gen form, but it’s still not in the user’s face.

LIVE CHAT: Through out the site, you have the option to talk with someone from their LIVE CHAT. I’m sure they can answer any questions you have, and may even want you to call their number… further lowering your chances of getting a lead.

Now, if you go to Google and search “medical hair restoration“, you will come across another adwords advertiser landing page that looks like the following.

medicalhairrestorationshortform by you.
This is a great example of a landing page that converts.

Now this is the landing page that should be used on all networks, or at least an option for the affiliate to use! There are NO phone numbers for the visitor to call, and their only option is the lead gen form. They either want the free hair transplant information dvd, or they don’t.

The medical hair restoration offer is available through certain affiliate networks and pays out $28.00 per lead. However, in such a competitive and high cost niche, why would the network and advertiser even offer up a landing page with so many distractions? Would you ever promote an offer that has methods for lead generation, outside of your referred traffic?

Landing Pages with Direct Call to Actions Work Best

Since we are sticking with the topic of how to create a great landing page that results in higher conversions, we can take a look at the following example from titleloans-florida.com. The loan industry is an extremely competitive one, but if you know how to target your audience and focus on a niche market, you can find a lot of success.

In the landing page screenshot below we can learn a lot from this advertiser, their business and the audience they want to go after. With the name of “Florida Car Title Loans”, it’s obvious which geographic audience they are going after. We also know they want to target people that are already driving and need a loan for their car title. Once they have their marketing in front of the right audience, then it’s time for their landing page to do the work for them.

Florida_Car_Title_Loans_Fast_Easy_Title_Loans_Landing_Page_Example

The landing page is setup nice and include all of the major points we listed in our 8-step optimization guide, which includes:

  • LOGO – The logo at the top left side of the page makes it easy for everyone to see what the site is all about, it also makes it look more professional.
  • PHONE NUMBER – Using a phone number on your landing page is also a great way to increase trust with your audience. Most people won’t use it, but seeing it there is enough to make the person want to use this site over others without a number.
  • SOCIAL ICONS – Social icons show activity across Facebook, Google+ and Twitter. Just another way to connect with your audience and prove trust.
  • BULLET POINTS – Landing pages are all about getting your message across to your audience without taking up a lot of space. The bullet points on this page are perfect, as they make the process of requesting a car title loan a simple three step process.
  • CALL TO ACTION – The call to action on this page is the main focus for the end company or advertiser. They simply want the user to fill out this form and nothing else. With a short form and really no other options on this page, it’s a great example of how landing pages should focus on their call to action area.

Now that you’ve seen a few examples of good and bad landing pages, take these ideas back to the drawing board and improve the current setup of your own landing pages.