10 Conversion Crushing Opt-In Form Examples from GetResponse

10 Conversion Crushing Opt-In Form Examples from GetResponse

Email marketing is one of the most powerful and effective ways to increase traffic, revenue, and growth. While content creation is the core focus for many online businesses and brands, it’s the email marketing and mailing lists that drive the majority of revenue and repeat traffic back into the business.

However, why are some sites so good at email marketing while other’s aren’t?

The common theme among underperforming mailers and marketers is that they aren’t fully utilizing all of the tools at hand and definitely not split-testing to see where improvements can be made.

It’s easy to start a mailing list, throw an opt-in form on your site and send out a blast to your audience, but if that’s all your are doing, then you are leaving a ton of money and opportunity on the table.

GetResponse is one of the top email marketing platforms available today. Unlike other list hosting solutions where they simply store your data and make it easy for you to send out mailings to your audience, GetResponse has a whole tracking, marketing, and management platform built into their system. In short, as a customer of GetResponse, you are essentially gaining access to the same tools and features that huge email marketing companies are using at a fraction of the cost.

In addition to the many features provided by GetResponse, they also offer a wide range of methods to get people to join your mailing list. The days of simply adding a subscribe form to your site and asking users to “Join My Newsletter” are over! Now it’s all about engagement, providing value and split testing headlines and call-to-actions to see what’s working best.

Using everything GetResponse currently has in place for their customers, let’s take a look at ten of the most effective ways to increase signups to your mailing list.

10 Opt-in Form Methods to Increase Your Mailing List

Depending on the content of your site and how you provide value to your audience, each of these opt-in forms might be used differently. No matter how you are collecting leads online, any or all of these methods should be split tested against what you currently have in place.

To see a full breakdown of each opt-in method used before, be sure to check out this infographic. We’ve provided a quick description of each opt-in method below, along with value pros, cons and tips from GetResponse as well.

Exit Intent

Exit-intent

Imagine if you had the ability to make one last call-to-action attempt before a user clicks away from your site? That’s exactly what happens with ‘exit-intent’ popup forms. As the user is looking to click away or close out your browser tab, you are getting one last chance to grab their email address before they leave forever. You can see a list of how top bloggers are currently using this method on their sites here.

  • Pros: Grabs attention and might give you a last chance to convince your visitors to stay connected, in the long run could help you improve your churn rate
  • Cons: Similarly to light-boxes, can be overused and cause annoyance especially if difficult to close
  • Pro tip: Make sure that the presented benefit is something they are truly interested in and is worth their time.

Light Box

Light-box

A pop-up light-box subscribe form is a great way to engage with your audience as they are browsing through your site. One of the many benefits of using a light-box form is that you can set when you would like the popup to display. This also means you can split test how well the form might perform if it pops up after 1, 5 or even 10 seconds.

  • Pros: Instantly grabs attention and drives user action, thus helping to maximize conversions
  • Cons: Easy to become overly used and can cause annoyance
  • Pro tip: Test the amount of time before the light-box appears and try using funny/clever, graphic elements to motivate sign-ups.

Embedded Form

Embedded email sign-up form

The classic and most traditional way to get users to sign up to your mailing list is to simply ask them to join. The problem with this method is that many users will see your subscribe form every time they visit, even if they’ve already joined your mailing list. If you are going to use this method for newsletter signups, be sure to have a call-to-action, otherwise you will likely see very low conversion rates.

  • Pros: If designed well i.e. fits the overall design, good copy, clear benefits and CTA – can motivate to sign up
  • Cons: May not be enough to catch attention unless your visitor is looking for a newsletter sign-up
  • Pro tip: Should be visible on all the major pages of your website.

Bar Signup

Bar

Testing different locations on your site for mailing list signup forms is key to maximizing conversions. Bar signup forms are great for testing performance at the top, middle or bottom of your site. A bar signup in the top middle portion of your main page might be the perfect spot when trying to make that first impression, while offering something of value.

  • Pros: Instantly visible yet subtle
  • Cons: Limited space, but can be part of a two-step sign-up process
  • Pro tip: Use contrasting color and a catchy line to quickly grab users’ attention.

Slide In Form

Slide-in form

If you want to increase email signups on your site, you are going to need to use a form that grabs your audience’s attention. If you don’t want to use popups or exit intent forms, you may find slide-in forms work just as well. As a user is browsing through your site, a popup for your newsletter form will come scrolling up in the bottom corner of your site. Easy to sign up, easy to close out. A win-win situation for the site owner and the site visitor.

  • Pros: Shows up only to users that are engaged and have scrolled down the page or blog post
  • Cons: Appears only to users that are engaged in your web page
  • Pro tip: Make sure to include it next to your best articles or high-traffic websites in addition to your other sign-up forms.

Download Box

Download box

Getting site visitors to take action is all about incentivization and giving them a reason to want to enter their email. One of the most effective ways to do this is through the use of a free gift or offering something to download. Such downloads can be a PDF of the article they are reading, an educational course, whitepaper, or free report.

  • Pros: Great way to generate leads with valuable content
  • Cons: Easy to overuse – not all content is worth gating,/em>
  • Pro tip: Make sure that what you’re gating is valuable and unique.

Shake Box

Shake box

We’ve already covered popup windows and exit intent subscribe forms while also seeing how effective they can be on user engagement. If you want to step up your call-to-action a little bit more, why not implement a simple “shake box” to grab their extra attention?

  • Pros: Engaging and attention grabbing. Hasn’t been used too often yet!
  • Cons: May not fit all target audiences
  • Pro tip: Choose it instead of your regular light-box and test its effectiveness. The element of surprise may improve your conversions vastly.

Webinar Signup

Webinar sign-up

Webinars are one of the best ways to build a massive mailing in a short period of time. When trying to get people to attend your next webinar, you should send a mailing out to your existing newsletter subscribers and also try to connect with other audiences as well. A perfect example of this would be if you wanted to co-host a webinar with another popular site. This would be considered a joint-venture or revenue-sharing project, where you would split the earnings from your webinar. However, the person running the webinar will end up with a much larger mailing list as a result of it.

  • Pros: A great way to attract new subscribers who are already interested in your topic
  • Cons: Visitors may be reluctant as they might assume that they’ll receive purely sales-oriented communication
  • Pro tip: Clearly communicate the frequency and the content of messages that your visitors are likely to receive if they sign up.

Twitter Lead Generation Cards

Twitter Lead Generation Cards

With over 300 million users on Twitter wouldn’t it be great if there was a way to get them to join your mailing list with a simple click of a button? Good news — there is! It’s called Twitter lead generation cards and millions of brands and websites are using it right now to massively grow their mailing lists. If you aren’t already using Twitter cards, get started with that today!

  • Pros: The easiest way to attract leads from Twitter other than redirecting your traffic to dedicated landing pages
  • Cons: You have to pay for the generated leads, which means you need to devote additional financial resources
  • Pro tip: Select your audience carefully and design your ad with their personas and preferences in mind to make the best use of your budget.

Video Optin

Video opt-in

Bring your opt-in form to live by having a video built right into the subscribe form. Not only is video a great way to show who you are, it’s also something people will instantly see and not be as reluctant to close it out in once the subscribe form shows.

  • Pros: A growing number of users prefer to watch videos and if you can entertain and educate them, building a list won’t be a problem
  • Cons: Users may be annoyed by ads and other similar elements that prevent them from watching the video
  • Pro tip: Great videos are worth waiting for. Serve them enough content to gain their interest and convince to leave their details with you.

Building Your Mailing List with GetResponse

Now that you’ve seen some of the best ways to gain new subscribers through creative opt-in forms on your site, which are you going to use?

GetResponse has all of the necessary tools and tracking in place to make it easy for site owners to implement any of the form types above, while also split testing which work best.

Click here to start your free 30-day trial with GetResponse.

7 Examples of How to Properly Brand a Facebook Fan Page

7 Examples of How to Properly Brand a Facebook Fan Page

Facebook is all about connectivity and engagement. When it comes to keeping in contact with your blog audience through a social platform, Facebook is one of the best out there. Every website, blog or brand should have a Facebook Fan Page in place to keep the conversation going on social media after the audience leaves your site.

However, creating a Facebook Fan Page simply isn’t enough. You also need to make sure the content is flowing and that you are providing value to your audience in the process. With millions of Fan Pages actively being subscribed to on Facebook, it won’t be an easy mission to stand out from the crowd.

One of the best ways to accomplish this is through the use of custom profile images and backgrounds. If you want to get the most out of your Fan Page, keep the branding aspect similar to what your audience already knows from your website or blog. For example, the profile picture should be your face, name or logo — as this is what followers will see when new updates appear in their feed. The background of your Fan Page can also play an important role in this process, as it can pull at different emotions with your audience.

To help with this process, I’ve selected seven different Facebook Fan Pages from top websites, brands and businesses around the world. Take a look at how each of these brands are using Facebook to grow their brand exposure and reach, while also thinking about how you can do the same.

Old Navy Fan Page

As one of the most famous clothing stores in the world today, Old Navy has built up quite a brand and business for themselves, while also amassing nearly 10 million fans. Old Navy has a perfect profile image on their Facebook Page, as it shows their logo and color that everyone is familiar with. The background is super clean and simple — a woman and man in fashionable clothing. Clean look for a professional brand.

old_navy

Dove Press Fan Page

Nearly everyone has a Facebook Page these days, from well known-consumer brands to cutting edge publishing companies. Dove Press is a perfect example of this, as they offer open access to scientific and medical research through their website. Through their Fan Page they have a profile picture that clearly showcases their name, while also accepting reviews from their audiences. The background photo blends in with the site perfectly as well, which is a DNA strand if you couldn’t figure it out the first time around — something their medical audience would love!

dove_medical_press

Blogging Tips Fan Page

Running multiple website and blogs is always a never ending task. To help with this process, I like to make sure all of my sites have their own Facebook Fan Pages, while also making sure they are properly branded in the process. Below you will see my Fan Page for Blogging Tips, which has a profile image that really pops off the page and a background photo that brands the site, as well as my Zac Johnson toon logo.

blogging_tips

Tony Robbins Fan Page

As one of the most well-known motivational speakers in the world today, Tony Robbins should have a great Facebook Fan Page to go along with it. His face is the perfect use for his Fan Page image, as it will appear clearly in all status updates and user feeds. When it comes to background photos, Tony does this extremely well — as it’s basically just free promotion for his next sell-out event.

tony_robbins

Coca-Cola Fan Page

It’s hard to find any brands in the world that are more well-known than Coca-Cola. It’s actually come to their point where their commercials and branding are just people having fun and holding a Coke in their hands. The profile photo is perfect as it’s their brand red and white colors, and it will stand out whenever appearing in status updates. For a background, just another fun photo of people enjoying life with friends and a Coca-cola. Also, don’t forget to notice that the Fan Page will soon hit the 100 million fan mark!

coca-cola

Microsoft Fan Page

When you think of Microsoft, you definitely think about computers, software and their famous windows logo. Of all the brands on the list, I think Microsoft’s logo fits most perfectly in the profile image spot. You will also notice the background image isn’t so much about computers or technology… but instead a business using a tablet to track their inventory. This is all part of the new marketing and re-branding for Microsoft and trying to hit businesses and audiences of all sizes with changing technology and business in the world today.

microsoft

Toys R Us Fan Page

What was your favorite place to go and pick up a new toy when you were a kid? For most of us, it was Toys R Us. The branding of their Facebook Fan Page is perfect. They have a longer logo name, so instead of squeezing it into the profile box, they simply made it look like it all fell together — which is great! At the same time, they are also using their background image to display some of the latest toys and upcoming holiday promotions.

toys__r__us

How are Others Seeing Your Brand on Facebook?

With nearly 2 billion active users on Facebook, it’s still one of the best platforms for reach new audiences and building a community outside of your site. After looking through the list of brands, personalities, and websites above… are you doing everything you can to perfectly brand yourself on Facebook?

7 Examples of How Big Media, New Sites and Top Blogs are Using Native Advertising

7 Examples of How Big Media, New Sites and Top Blogs are Using Native Advertising

As bloggers and site owners, we are always trying to think up new and creative ways to make our website and content better. At the same time, we also want to make sure we can increase page views, visitor time our sites and of course, revenue. With all of this in mind, native advertising has completely changed the way content is being created, read and monetized on the internet today. Through the use of native advertising network, websites and brands of all sizes can ‘recommend content’ to their audiences, while also cashing in on their traffic and providing engaging content in the process.

The concept of native advertising is nothing new, and it doesn’t seem to be slowing down in usage or revenue it generated either. Some of the biggest brand names in the world like Fox News, Forbes and ESPN are all using native advertising to increase traffic to their sites, other articles and make even more money in the process. Not only are we seeing native advertising being used across some of the top websites and blogs on the internet today, we are also seeing thousands of entertainment and link bait type sites making a decent coin using these methods as well.

How Top Sites are Making BIG Money with Content Recommendations

If you aren’t already making money with content recommendations or native advertising, there is still plenty of time to take action. To help with this process, I wanted to highlight seven different sites to show you how they are using ‘content recommendations’ and native advertising to increase activity, content, and revenue through their sites. Each of the sites featured below go livw with new daily articles on a wide range of topics and are using native advertising and content recommendations in different ways. Check out each of the examples below and see if you can come up with any ideas on how to improve page views, engagement and revenue for your own site.

ESPN

Millions of people visit ESPN.com daily to find the latest scores and highlights… though they are likely led off to a wide range of other sites through the content recommendations will come across while browsing through their site. Head over to any article on ESPN and you will see a bunch of native advertising in place from Outbrain. What stands out about the content recommendation on ESPN, is when you read an individual article, like this one on The Boston Celtics, you will start seeing content recommendations relating to the sport you are reading about. I bet this works extremely well for CTR!

Fox News

Fox News is well-known for being one of the most popular news sources in the world today. At the same time, they are probably banking a lot of money off their TV ads and commercial time. However, when you look at their site you can see a ton of ad placements and content recommendations on there as well. Take a look at this recent article on Stephen Collins and the upcoming reunion of 7th Heaven, then scroll down passed the article and you will see a section like the one below. Massive content recommendations from OutBrain, TMZ, Pop Crush and even additional articles from the Fox News site.

Jeff Bullas

Jeff Bullas has become a well-known name in the world of blogging and social media. Through his high-traffic site and daily article publications, Jeff is able to reach thousands of people daily. With all of this reach, it would only make sense for him to add content recommendations to his site as well. Check out this article on The Power of Storytelling and scroll down to the bottom. You will then see a few content recommendations from Publi.sh and also internal recommendations to his other recent articles. This is a great way to keep audiences flowing through content on your site.

Business2Community

With the rise of Google Adsense, contextual marketing and native advertising on the rise (along with their revenues), more websites and blogs are now focused on increased content creation at mass scale. We are now seeing more media outlets cover topics like entertainment, politics and general news… simply to increase the amount of traffic flowing through these sites, while also increasing ad exposure. One such example of this is Business2Community. You can view this recent article on entrepreneurial advice from Sam Ovens, and as you scroll through the article, you will see a wide range of native advertising and content recommendations along the sidebar and at the bottom of the paid. You will likely pass some Outbrain ads on the right sidebar, while hitting some Google Adsense recommendations after the article, along with a few from Publi.sh and Brightinfo as well.

Mashable

Web sites and blogs that used to focus heavily on content and news, now seem to put out anything to simply attract more attention and traffic to their sites. This kind of makes sense, since they are all relying so heavily on native advertising to produce more traffic and revenue for their sites. A perfect example of this can be seen at Mashable — which used to be a tech/business type of site, and now puts out articles like this one on Pretty Little Liars. While on the site, you will quickly see how content recommendations and on-site advertising pretty much dominates the page space in and after the article.

Inc.

One big media site that hasn’t sold out to the native advertising networks like many others have, is Inc. In one of my recent articles on their site about infographic marketing in 2017, you can take a quick look at the many content recommendations they have on their site and shown alongside their content — but for the most part, it’s all content within the Inc website. Along the right side of the page you will see “Today’s Must Reads”, then at the bottom of the article you will see “More” articles (found on Inc) then a “Recommended” section with thumbnails and videos of other content on the site. While many other news sites are making money with native advertising, it would be interesting to see how much of an increase Inc. has seen in page views per user since implementing all of these content recommendations to their own content.

ViralNova

Probably one of the best examples of how content recommendations and native advertising have changed the way we browse content online is ViralNova. The site is basically what started the whole craze and even went on to sell for $100 million. Take a look at any article on their site, like this one about a daughter coming home from school and you will see a great supply of recommendations throughout the page (for other content on the site), then after the article, you will see a mix of content from Revcontent and Community Postings as well.

Content Recommendations and Native Advertising is Here to Stay

As you can see, the world of content recommendations and native advertising looks like it’s going to be around for a while. As long as the process continues to generate enough money for big name sites and also enough quality content for the site users, both sides look like they will be happy. To learn more about this process and how to get set up with your own content recommendations, see this review on Revcontent.