40+ YouTube Tools For Creators in 2021, Categorized (+ Expert Tips)

40+ YouTube Tools For Creators in 2021, Categorized (+ Expert Tips)

YouTube is huge! It is the second largest search engine and a good source of revenue for more than 20 million YouTubers.

YouTube makes around $15 billion a year but does not keep it all to itself. YouTube offers a 45/55 split which means that Google keeps 45 percent of YouTube advertising revenue, and content creators get the remaining 55 percent which is a whopping $8.25 billion.

This makes it completely reasonable to invest in YouTube and want to improve your search results so that you can earn more.

This is why you need us!

In this article, we will help you find all tools that you will need for your YouTube channel and that will help you boost your traffic, earnings, video quality, audio quality, and more.

Let’s just dive into it!

Best YouTube Marketing Tools:

Marketing tools will help you get more natural traffic to your YouTube channel.

  • Tubebuddy: A great tool for easily managing, optimizing, and growing your YouTube channel. Tubebuddy offers advanced analytics and data, rank tracking capabilities, and bulk processing features which makes it the overall best marketing tool for YouTube.
  • Vidiq: You can use this tool to delve into your competitor’s data and find out what tags are they using. Vidiq also has a strong set of YouTube SEO features that helps create SEO-friendly titles, descriptions, and tags.
  • Keyword Tool: Use this tool to generate highly relevant long-tail keywords about a particular topic.
  • Agorapulse: Agorapulse allows users to monitor their accounts, detect nasty trolls, and manage their YouTube comments so that they can read and reply to all comments and never miss an important conversation.
  • Vidooly: It is an Online Video analytics tool that provides insights & measurements such as rankings, audience insights, brand safety score, audience overlap, and more for YouTube videos.
  • Headliner: Use this tool to easily create videos to promote your podcast, radio show, or blog.
  • SocialBlade: SocialBlade is a popular stats tracking that is used by most professional YouTubers.
  • BuzzSumo: Helps you find more relevant ideas for your audience. It can also be used to find what is trending on YouTube.
  • YouTube Studio: YouTube Studio is the free tool that offers marketing and analytic toolkit.

YouTube Thumbnail Tools:

Thumbnail is your video in a nutshell, and it is as important as your video content. The better the thumbnail the more views your video will get. Here are a few YouTube tools that would let you create thumbnails:

  • Canva: Use this to create stunning thumbnails for your videos with its professionally designed templates. Its drag and drop interface allows even newbies to create awesome thumbnails.
  • Fotor: Fotor provides rich and varied YouTube thumbnail templates with an exact YouTube thumbnail size.
  • Tubebuddy: Yes, this is the overall best YouTube marketing tool. But apart from that, it can also create thumbnails. You can use one of its pre-made templates or pick a frame from the video and edit it.

Music and Videos for YouTube:

  • AudioMicro: This is a Premium Beat Music Library. Use it to purchase and download royalty-free music, cartoons, celebrity pictures, and sound effects from popular movies like Star Trek and Apocalypse Now.
  • PremiumBeat: PremiumBeat is a curated royalty-free music website that provides high-quality royalty-free music tracks and sound effects. It offers thousands of handpicked tracks in more than 30 music styles.
  • YouTube Studio Audio Library: In case you haven’t already heard about this, then YouTube Studio also has a collection of free to use music and sound effects.
  • NoCopyrightSounds: This is a YouTube channel with a collection of No Copyright music.

YouTube Live Streaming Tools:

  • Ecamm: The all-in-one live streaming production platform for Mac. Use Ecamm Live to create professional live stream broadcasts quickly & easily.
  • OBS: OBS (Open Broadcaster Software) is a free and open-source software for video recording and live streaming which works on Windows, Mac, and Linux.
  • Restream: A software to live stream on YouTube, Twitch, Facebook, and 30+ streaming sites at once. If you are planning multi-streaming, then Restream can solve your problem.
  • StreamYard: Using this, you can stream to all major social platforms simultaneously directly from your browser. Add its extension and stream live anywhere, anytime.
  • OneStream.live: OneStream is a cloud-based solution to go LIVE. Use this to Stream Live real-time or prerecorded scheduled Live Streams to your YouTube Live.

Youtube Screencast Tools:

  • Camtasia: Use Camtasia to easily capture screenshots from your videos. This tool is also a powerful screen saver.
  • Loom: Loom just like Camtasia is a screen recorder that also captures screenshots. You can use this tool on Mac, Windows, Chrome, and iOS.

YouTube Video Editing Tools:

  1. Camtasia: Camtasia is feature-rich and one of the best video editing softwares out there. Camtasia is also a perfect screen recorder, this is why many professional YouTubers use it to create tutorials.
  2. Wondershare Filmora: Filmora is a beginner-friendly modern video editing software. Its clear interface, wide range of features, and reasonable price make it the best option for everyone especially newbies.
  3. Final Cut Pro X: For Mac users who want the most feature-rich and advanced video editing software, Final Cut Pro X is recommended.
  4. Adobe Premiere Pro: This is the most perfect video editing software for both Windows and Mac. Premiere Pro comes with the most advanced features that can’t be seen anywhere else.

Also, to find the most suitable video editing software read our list of 8 best video editing softwares for YouTube.

YouTube Caption Tool:

  • Rev: Rev.com is a group of service providers for audio transcription, video captioning, and subtitling. Rev has the largest network of professional transcriptionists in the U.S with most of them native English-speaking.

SEM Tools For YouTube:

 
  • Ahrefs: This powerful tool can help you find more keyword ideas related to your seed keyword, how many people search for a query on YouTube every month, and also how many of those searches result in clicks.
  • AccuRanker: This is a popular YouTube channel rank tracking tool. AccuRanker fetches all your videos so that you can monitor your video performance in YouTube search results, as well as Google, Bing, and Yandex.
  • TubeBuddy: Apart from being the best marketing tool for YouTube, TubeBuddy also offers Keyword Explorer and Search Rank Tracking, which will help you find more ideas and rank better in YouTube search results.
  • Google Trends: Google Trends is well-known popularity showing website. But what most people don’t know is that we can also use it for YouTube. You can choose YouTube Search in your Google Trends and use it for free to find more ideas for your YouTube channel.

Misc, Other YouTube Tools:

  • Teespring: Teespring is an e-commerce platform that allows people to create and sell custom clothing. Recently, Teespring has officially integrated with YouTube which means that you can have your merchandise appear beneath your YouTube videos. I have been using this same platform to offer merchandising on my YouTube channel.
  • Geni.us: Use this to shorten your ugly and long affiliate links to more beautiful and short links for use in your YouTube description.
  • Rebrandly: Rebrandly is a powerful link management platform for branding, tracking, and sharing short URLs using a custom domain name. Use this to create cool, descriptive links using a custom branded domain name.
  • YouTube Creator Academy: YouTube Creator Academy is a set of online courses to help new YouTubers create better videos and improve channel performance. Make sure to go through it!
  • Freedom.tm: Freedom is an MCN (multi-channel networks) that provide assistance in various areas, such as products, programming, financing, promotion, monetization, and more. In return for these services, you will have to pay 40% of your YouTube channel revenue to them.

YouTube Gadgets:

  • Sony A7 III: It’s a highly versatile and feature-packed full-frame camera that comes at a reasonable price. These features make it a suitable recommendation for all YouTubers. Use this to film high-quality videos for your YouTube channel.
  • Joby Gorillapod: GorillaPod is a super-versatile, compact, and flexible tripod. They are designed to be used for both cameras and smartphones. Their tripods are available in sizes to fit small point & shoot cameras up to professional DSLRs and mirrorless cameras.
  • Rode SmartLav+: These are professional-grade wearable microphone designed for use in a wide range of film, television, and broadcast scenarios. Using modern techniques, SmartLav picks up sound equally from all around the microphone.
  • Blue Yeti USV Mic: Yeti is the most advanced and versatile multi-pattern USB microphone. Use them to capture anything with a clarity and ease unheard of in a USB microphone.
  • DJI Osmo Pocket II: These are the smallest 3-axis stabilized handheld camera out there. The camera mainly focuses to help you look much more skillful with a camera than you actually are.

These were the most important YouTube Tools that every creator should know about. Now, tell us which of the above tools have you used? And, how do you recommend it?

Also, if you think we have missed an important YouTube tool, then remind us in the comments below.

Don’t forget to share this with your friends!

RedTrack Review: a True Affiliate Tracking Platform for the Expert Media Buyer?

RedTrack Review: a True Affiliate Tracking Platform for the Expert Media Buyer?

Lithuania based affiliate tracking platform has the goal of helping media buyers and affiliate marketers get higher ROI in their campaigns. The platform supports various kinds of data deployment such as SaaS, Cloud, Web, and many more. 

Many people applaud RedTrack not just for its high-quality affiliate tracking and analytics platform but also for its top-notch customer support. Aside from the swift response of the team, RedTrack also provides training materials for new customers to help them in the onboarding process. 

Quick Summary

Here is a quick summary of the things you can do with RedTrack:

  • Fast click redirects
  • Get instant reports
  • Access advanced analytics
  • Smart links optimization
  • Access a high-loaded interface and custom dashboard

Although RedTrack doesn’t share the exact same level of popularity as Binom and Voluum, it does receive a lot of good props from former clients. Let’s take a look at its features to see if it’s really as good as people say it is. 

Let get a quick overview of what RedTrack is before we dive into the features.

Fraud Detection

RedTrack is integrated with FraudScore which is an AI-powered fraud protection platform. With that, you will be protected from bots-induced traffic that reflects as part of your traffic spend. 

To avail of this service, you would just need to add an extra fee to your plan. You could also test out this feature in the trial version but know that fraud detection does not automatically foreplay in your account unless you ask customer support prior. 

Cookieless Era Tracking

With privacy concerns now being a hot topic because of the Zuck himself. Tracking was solely dependant on cookies. But browsers such as Safari and Firefox are disabling cookies for their consumers. RedTrack evolved fast and now has cookieless tracking.

This makes tracking a bit harder as cookies are like a kid that had too much chocolate chips cookies, you know he was in the chocolate chip cookie jar. Without cookies, RedTrack now uses no reference data to properly track your clicks.

Quick Features to Point Out

The campaign tracker comes with an instant start. Even without servers, you get fast redirects anywhere in the world. You’ll get your reports in real-time.

RedTrack is integrated with AI technology which will help you gain better ROI. Each click that has been based on past performance will be distributed through data Al-based algorithms and this is what will lead to your maximum ROIs. 

This pertains to the use of LP tracking pixels in conducting rotation offers as well as split testing. 

Using an AB Test to a complex ruling system, you can boost traffic distribution through smart streams based on custom parameters and presets. 

RedTrack lets you group data across several variables that you can easily save. The advantage of using custom dashboards is that you are able to efficiently drill-down reports to find winning combinations of these data. 

This platform is equipped with an advanced and powerful infrastructure that will support all of your campaigns with performance indicators across various GEOs. 

  • Multi Access With Settings

You can share access to your RedTrack account with the rest of your team. The best part is that you can customize the settings so that you only give them access to certain data. 

  • Traffic Source Management Automation

This feature lets you automatically  do the following:

  1. Pause campaigns
  2. Blacklist placements
  3. Update costs
  4. Pause creatives

RedTrack Pros And Cons

RedTrack is a decent affiliate tracker alternative for BeMob, Voluum, and Binom. While it lets you enjoy a lot of excellent features that you won’t find anywhere else, it requires you to have a willingness to really explore and master RedTrack since most of these awesome features are well-hidden.

Expert Tips on How to Retain Your Employees as Your Business Grows

Expert Tips on How to Retain Your Employees as Your Business Grows

As your startup begins to gain traction, you’ll need to hire more staff to handle the increased workload or expansion of services. This has a dramatic effect on small businesses: Going from, say, a staff of 10 to a staff of 30 may sound incremental, but you’ll quickly find that the processes you’ve used up until that point may not work as well. More decision makers and more chains of command mean more chances for confusion.

The change in culture can carry an additional cost: loss of long-time employees. It’s easy for someone to feel uneasy with big changes, especially if they’re no longer sure of their place in the company.

To help you keep your staff as you scale up your company, we asked 14 members from YEC for their best advice on retaining employees.

1. Conduct Surveys

We love surveys. In fact, we just recently surveyed our employees about their benefits and which ones they appreciate the most. This helps us know which benefits should be restructured and which ones we should keep offering because everyone loves them. It definitely makes the team feel involved, cared for and like they truly have a say in what benefits are offered to them.

Kelsey Meyer, Influence & Co.

2. Keep Employees Informed

To help retention, make your employees feel like they have a stake in the company. Keep them up to date on company updates, initiatives and successes, as you would with fellow C-suite members. Consider holding a monthly or quarterly business review online to make sure all employees understand the status of the organization, as well as the “bigger picture” projects and goals.

Chuck Cohn, Varsity Tutors

3. Have an Open Door Policy

One way to retain more employees in the workplace is to create an atmosphere that promotes expression. We have an open door policy where anyone, at any time, can come and get things off of their chest. By removing a lack of communication, you’ll better understand what’s really happening within your company and help keep your employees happy.

Russell Kommer, eSoftware Associates Inc

4. Prepare for the Development of Your High Performers

Continuously write down a list of your high performers and think through professional development opportunities, exposure to different lines of business and “stretch” creative assignments that are unrelated to their core tasks. All these things keep employees interested in what they’re doing. For those that push back on new opportunities or challenges, they might not be a good fit.

Matt Murphy, Kids in the Game LLC

5. Promote Internal Bonding

Promoting and encouraging spontaneous conversations between coworkers about random (usually non-work-related) topics is beneficial to improving employee retention. Conversations like these can help synchronize your team, defuse messages and ideas across the organization, and can even jumpstart productive discussions. Not only that, but they also help build relationships within your team.

Dave Nevogt, Hubstaff.com

6. Ensure All Feedback Is Addressed

We provide a variety of avenues (surveys, one-on-ones, discussions, etc.) to encourage all team members to provide their input on areas for improvement and, perhaps most importantly, we make a concerted effort to ensure that all feedback is addressed whether we agree with it or not. It is of paramount importance for employees to know that their input is indeed heard; if not, they will stop offering it.

Kevin Yamazaki, Sidebench

7. Formalize Perks

Add perks that you can now offer because you have a larger group, such as greater benefits, group activities and group discounts, as well as social events that bring everyone together. You can formalize this with a quarterly plan and accommodate it in the budget.

Peter Daisyme, Due

8. Focus on Building a Team

Focus on building your team, rather than finding employees. My co-founder and I make time to interview every potential employee to make sure they will fit with our company culture. If you build a team of people who enjoy working together, they are more likely to want to stay. It is easier to teach an employee skills than it is to make a talented employee fit into your culture.

David Ciccarelli, Voices.com

9. Offer Them the Chance to Guide Their Own Growth

I hired my people to do things I couldn’t, so it only stands to reason that they would understand some things better about their roles than I do. I retain my better people by giving them flexibility as they continue at the company. They get a say in their direction, so it’s hard for a competitor to make them a better offer on interesting work.

Matt Doyle, Excel Builders

10. Create an Ownership Culture

Use open-book management and empower employees to become an integral part of company success. Let them make decisions that directly contribute to a company’s business goals and incentivize them likewise.

Dan Golden, BFO (Be Found Online)

11. Reward Long-Time Employees

Employees like to be valued, so I think it’s important to implement rewards for long-time employees, such as consistent pay raises, more vacation time or perks that new employees don’t get right off the bat.

Leila Lewis, Be Inspired PR

12. Talk About Change Before It Happens

Both early and recent employees can often become misaligned with the company when they feel taken aback by change. It should be clearly communicated to everyone in advance that as the company grows, not everything will be the same as when they started. This understanding will keep people open-minded and even result in great suggestions on how to change in a way that doesn’t alienate your team.

Roger Lee, Human Interest

13. Spend Time Talking With Employees

The bigger your company grows, the less time you will have to speak with your employees individually. Make more time to build relationships with your employees and you will reduce turnover. People like to be cared for and if they see that the boss actually takes the time to speak with them, they will take notice. Not a lot of companies show interest in spending that time and people will value it.

Diego Orjuela, Cables & Sensors

14. Build an Organizational Structure

After a few unexpected employee departures last year, our leadership team focused on building an organizational structure. This included outlining our core values, creating monthly goals for each employee and understanding who is accountable for every critical function. In the end, it’s helped every member understand who we are and the direction we’re headed in.

Ben Camerota, MVP Visuals

 

Keep Employees Longer with a Better Business Model

Now that you’ve learned some of the best ways to keep your employees happy and continuing to work with your company, it’s also important to think about how you can grow and scale your business in the long run. Most employees will want to work with a company that is not only rewarding for them and a fun place to be, but also one that is growing in size and profitability in the process.

To see more expert roundups like this one, be sure to view our previous articles on improved Facebook marketing and the best tools for monitoring your brand online.