11 Public Speaking Tips From the World’s Best Speakers & Communication Experts [SlideShare]

11 Public Speaking Tips From the World’s Best Speakers & Communication Experts [SlideShare]

On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans referred to as a “Stevenote” — that helped make this among the most awe-inspiring, memorable keynotes ever delivered.

As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”

Steve Jobs was one of the world’s most captivating communicators. Even if you’re not the star of a highly anticipated product launch or a best-selling author and entrepreneur, chances are, you’re going to be standing in front of an audience at some point in your career.

Click here for our free guide to improving your presentation skills.

Take these lessons from the world’s most captivating presenters and communication experts and apply them to your next presentation.

1. Start with a clear message and purpose.

 “If you can’t write your message in a sentence, you can’t say it in an hour.”


Dianna Booher, Communication Expert

Chances are, if you don’t know what’s most important for your audience to know, they won’t either.

Don’t even begin your presentation without first understanding what, in simple terms, you want the audience to take away. This purpose and message becomes your guiding star. Once you can convey it in the simplest terms, you’ll be able to build from that foundation to support your points.

2. Begin on paper, not PowerPoint.

 “The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.”


— Cliff Atkinson, Beyond Bullet Points

Think back to the last time you prepared for a presentation. Did you start by outlining the story you would tell on paper? Did you then gradually weave in meaningful data, examples, and supporting points, based on that outline? Did you have a clear unifying message that your audience would remember even without the benefit of a transcript or notes?

Chances are, you answered “no” to those questions. If you’re like most people, you probably “prepared” by opening up PowerPoint the night before your presentation, cobbling together a few dozen slides from decks you or your colleagues have used in the past, peppering in a few stock photos, and counting on your ability to “wing it” in person.

The world’s most captivating communicators know better. They invest more time in the idea than the slides. Don’t sell yourself short by jumping head-first into presentation software. Take the time to thoughtfully craft your story on paper before you even think about creating a single slide.

3. Think of your presentation as a story.

 “Personal stories are the emotional glue that connects the audience to your message.”


Nancy Duarte, Communication Expert

Expert speakers carefully, painstakingly plan, storyboard, script, design, and rehearse their presentations like an Oscar-winning Hollywood director prepares their film for the big screen. They’ve seen the impact that a carefully crafted story can have on influencing an audience, and they know that skipping this crucial first step is what separates average communicators from extraordinary ones.

According to Nancy Duarte, the communications expert behind Al Gore’s An Inconvenient Truth, presenters should dedicate roughly 30 hours to researching, organizing, sketching, storyboarding, scripting, and revising the story for a one-hour presentation.

4. Tell your story in 3 acts.

“The way something is presented will define the way you react to it.”


Neville Brody, Designer

Most presentations follow some variation on the following format:

  1. Who I am 
  2. What I do (or what my company does)
  3. How my product/company/idea is different
  4. Why you should buy/invest/support me now

The world’s most captivating communicators typically rely on a three-act structure, more common in modern storytelling than in corporate conference rooms. The narrative is divided into three parts — the setup, the confrontation, and the resolution — and comes complete with vivid characters, heroes, and villains.

The following image provides a snapshot of the three-act structure and which critical questions are answered for the audience in each:

three-act story structure, which introduces the setup, the confrontation, and the resolution

Notice that this structure turns the typical presentation “flow” on its head.

Instead of following a WHO > WHAT > HOW > WHY flow, master communicators like Steve Jobs prefer a WHY > HOW > WHAT format:

  1. Why should the audience care
  2. How the idea/product will make their lives better
  3. What action they need to take

This works because expert speakers recognize that the first thing they need to do when standing in front of an audience is get them to care.

By structuring your presentation with a clear and compelling beginning, middle, and end, you’ll take your audience on an exciting journey… the kind that inspires action, sells products, and funds businesses.

5. It’s not always about being unique. 

 “I tell my story, not because it is unique, but because it is not. It is the story of many girls.”


Malala Yousafzai, Activist and Speaker

Writers and communicators often agonize over how they can be innovative and different. However, sometimes it’s better to be universal and resonant.

Malala’s story has been described as inspiring, courageous, and touching, yet “Malala does not consider herself extraordinary. That is ‘simply Malala,’ as she would describe herself” (Source).

Nonetheless, her speaking and advocacy helps to fight for girls’ education on an international scale.

If you bring authenticity and passion to your audience, saying something new becomes less of a concern.

6. You don’t need to memorize word-for-word.

 “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”


Maya Angelou, Poet and Activist

It’s natural to want to deliver your speech “perfectly” every time. Your inclination might be to memorize each word or read directly from your speaker’s notes. This can cause a lot of undue nervousness. But guess what? You can let that all go.

Your audience doesn’t know what you were going to say; they only hear what you are saying. And, as Maya Angelou said, they won’t remember the exact words you spoke but rather how you spoke them and how it made them feel.

Instead of memorization, rely on the topic you know well. Practice explaining it off the cuff.

7. Speak from the heart.

 “Emotionally charged events persist much longer in our memories and are recalled with greater accuracy than neutral memories.”


— John Medina, Brain Rules

Maya Angelou’s quote in the previous tip isn’t just about memorization, though. There’s another point she’s making.

While virtually every presentation relies on some form of data to illustrate or emphasize the core point, master communicators like Steve Jobs know that data alone ain’t enough.

Science again comes to our aid in explaining how and why this is important. In his book, Brain Rules, molecular biologist John Medina has this to say about the role of emotion on the human brain:

“An emotionally charged event (usually called an ECS, short for emotionally competent stimulus) is the best-processed kind of external stimulus ever measured.” 

Chip and Dan Heath further elaborate on the impact that emotion can have on persuasive communication in their book, Made to Stick: Why Some Ideas Survive and Others Die. The authors describe an exercise that Chip does with his students at Stanford University. The students are tasked with giving a one-minute persuasive speech. Everyone must present on the same topic, with half the class arguing for one point of view and the other half arguing for the opposite point of view.

After everyone has given their one-minute speech, the students are invited to rate each other on the effectiveness of the presentations, and then instructed to write down key points made by each speaker.

Here’s the data they collected from this exercise:

  • On average, the students used 2.5 statistics during their one-minute speeches
  • 1/10 of the students used a personal story to make their point
  • 63% of the class remembered details from the speeches that used stories
  • Only 5% remember the statistics that were shared

The Heaths drew this conclusion from the data:

“The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten.”

With this in mind, make sure your presentation content goes beyond pure “facts.” Triggering audience emotion is a guaranteed way to increase retention and impact of your core message. You can do that by speaking from the heart.

8. Use compelling imagery as a component in your speech.

“A picture is worth 1,000 words.”

There’s a reason why expressions like, “Seeing is believing” and, “A picture is worth 1000 words” are so universally recognized — and that reason is based in science.

It’s called the Picture Superiority Effect, and it refers to a large body of research, which shows that humans more easily learn and recall information that is presented as pictures than when the same information is presented in words.

In one experiment, for instance, subjects who were presented with information orally could remember about 10% of the content 72 hours later. Those who were presented with information in picture format were able to recall 65% of the content.

Picture superiority effect demonstrated with the word circle vs. an image of a circle

Not only do we remember visual input better, but we also process visual information 60,000x faster in the brain than we do text.

Sure, it takes more time to find and select awesome images to replace text, but master communicators know that it’s worth the extra effort to achieve maximum impact and maximum audience retention.

9. Ditch the bullet points.

 “The minute you put bullet points on the screen, you are announcing ‘write this down, but don’t really pay attention to it now.’ People don’t take notes at the opera.”


— Seth Godin, Really Bad PowerPoint

Seth’s right. Researchers have demonstrated time and time again that text and bullet points are the least effective way to deliver important information. Yet despite clear evidence that wordy, bullet-point-heavy slides don’t work, the average PowerPoint slide has 40 words. No wonder SlideRocket has found that 32% of people fall asleep during PowerPoint presentations, and 20% would rather go to the dentist than sit through another one!

This may be hard to believe, but Steve Jobs never used a single bullet point. Not once. His presentations were always remarkable spare, relying on a few powerful images and carefully selected words or phrases.

Even during product demos where Jobs explains or demonstrates key benefits of a new product, his slides are refreshingly devoid of bullet points. 

Our short-term memory can hold onto fewer than 7 items for no longer than 10-15 seconds.

So, imagine you’re introducing the world’s thinnest notebook. Replace the bulleted list of techie product features with a photograph of a large, manila office envelope.

Or perhaps you’re trying to inspire an audience to help your nonprofit end the water crisis? Skip the bulleted list of statistics in favor of a short, powerful video that shows rather than tells why everyone in the room should care.

10. Spend time rehearsing.

 “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.”


— Nancy Duarte, Communications Expert

Creating a presentation that informs, entertains, AND inspires an audience takes a lot of time. The first 30 hours will be spent researching, sketching, planning, and revising your story. The next 30 hours will go toward building simple, highly visual slides with very few words and NO BULLETS.

But the final 30 hours will go toward rehearsing the delivery.

It takes 90 hours to craft a world-class, 60-minute presentation.

When was the last time you spent 30 hours rehearsing for a presentation?

Of all of the lessons revealed above, this one is undoubtedly the most often overlooked. Don’t be the person who does everything by the book, only to blow it all at the very end by failing to practice. A lot.

30 hours of rehearsing may be painful. It’s definitely time-consuming. But there are no shortcuts to excellence.

11. Use plain English.

 “iPod. One thousand songs in your pocket.”


— Steve Jobs

When Steve Jobs introduced the world to the iPod, he could have said something like this: 

“Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”

But he didn’t. Instead, he said: “iPod. One thousand songs in your pocket.”

Jobs could have described the MacBook Air as a “smaller, lighter MacBook Pro with a generously-sized 13.3-inch, 1280- by 800-pixel, glossy LED screen and a full-size keyboard.”

Instead, he walked on stage with an office-sized manila envelope, pulled the notebook out and simply said, “What is MacBook Air? In a sentence, it’s the world’s thinnest notebook.”   

Steve Jobs introduces the MacBook Air

Unlike most of his contemporaries, Jobs generally avoided complicated stats, technical data, buzzwords, and jargon in his presentations. Instead, he relied on simple, clear, direct language that was easy to understand, easy to remember, and better yet, extremely “tweetable.” Jobs frequently used metaphors and analogies to bring meaning to numbers.

A closer look at some of Jobs’ most famous keynotes reads like a presentation in “headlines” — powerful, memorable, specific statements that consistently add up to fewer than 140 characters.

Now take a look at one of your recent presentations. Is it buoyant with simple, specific, tweetable headlines? Does the script read like plain English that a 7-year-old could understand? Do you put data and stats in context so their meaning is clear and easy-to-digest? Have you ruthlessly pruned out all of the jargon, including overused, meaningless terms like “integrated,” “platform,” “leading-edge,” “synergy,” and so on?

If you want to improve your ability to persuade an audience, do your best Steve Jobs impression. Use simple language, free of jargon. Make sure your key messages are concrete and consistent. And don’t forget to use vivid metaphors or analogies to provide context and clarity around big numbers and complex ideas. 

Final Thoughts on These Public Speaking Tips

On September 28, 1997, Apple debuted its now famous “Think Different” ad campaign, which featured a series of black-and-white images of iconic figures like Albert Einstein, Martin Luther King Jr., and Amelia Earhart. While their images flashed on the screen, the following words were spoken:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”

The goal of the “Think Different” campaign was to sell computers. Notice how the word “computer” didn’t appear even once in the script.

I point this out as a final thought, because it summarizes a crucial, remarkable quality shared by most of the world’s most captivating communicators. They may have wildly different presentation styles, but they all have this in common:

They don’t just provide “information;” they convey meaning — and they do it with passion.

Editor’s note: This post was originally published in March 2013 and has been updated for comprehensiveness.

Free Guide Presentation Skills

7 Experts Share Smart Strategies On How To Get More Views On Your Videos

7 Experts Share Smart Strategies On How To Get More Views On Your Videos

How to get more views on your videos?  No doubt it’s one of the most vital questions that come to every video marketer’s mind today.

In this age of information explosion, to increase your video views and getting more subscribers is inherently a challenging task.

It’s quite a depressing that after you promote your video on popular platforms like YouTube or Instagram after days of hard labor yet finally you don’t get to see appropriate results.

But there’s nothing to worry, here’s the ideal solution. In this blog, we have collected views of industry experts from different sources. Their tips and tricks will help you to glide through your video marketing journey and allow you to find effective ways on how to gain views on video. Hence, you can learn the fundamentals of video marketing to get more views on your videos quickly.

However, before we proceed further let’s take a look at the statistics of the prominent video channels till date:

YouTube – one of the most popular search engines till date

  • Since February 2005, YouTube is one of the dominant video-sharing websites.
  • It’s the second most popular search engine to offer a wide range of contents to its viewers.
  • YouTube is one of the best social media platforms to share your video content.
  • This platform enables the marketers to get a large number of global audience to watch it.

Facebook – videos receive more shares

  • Facebook videos emerged as the top priority for marketers in 2017.
  • More than 8 billion videos are watched on Facebook every day.
  • Stats show that 500 million people watch Facebook videos every day.

Instagram – has 800 million monthly active users

  • It’s estimated that 71% of US businesses use Instagram
  • Videos that are shared mentioning location gets 79% more engagement
  • According to surveys; Instagram users engage more on weekdays
  • An estimated 80% influencers prefer Instagram for brand collaboration

The above statistics will enable you to understand the present scenario and help you create strategies to get video views.


Below there’s a list – 7 experts share smart strategies on how to get more views on your videos. Utilize these tricks for your benefit and find out ways to get more views on YouTube and also gain insights on how to increase your video views on Facebook.

1. Mari Smith, social media speaker/ trainer and coauthor of Facebook Marketing: An Hour a Day

Make your videos personal

Make your videos personal: Shoot impromptu, personal videos to spark deeper engagement on your Facebook fan page. Keep the videos short in length (under 90 seconds) and don’t worry about getting it perfect. Usually, the first take is just fine! When you look into the lens of the camera and you talk directly to your fans as if you’re in a room with them, this creates more intimacy and connection and builds better relationships with your fans.


Increase your YouTube views

Interview influences in your niche. This one is not a direct YouTube video promotion technique, but it fits perfectly in the overall strategy of your channel promotion. Interviewing an influencer gives you an opportunity to get access to an already thriving community in your niche. Not only you will grab the attention of others who follow that particular influencer, you will also get noticed by the industry as a whole. You can find the top influencers in your niche & you can interview those using Google Hangouts or Skype.


3. Joan Selby, content marketer

Create Immersive Stories with Facebook 360 Videos to boost facebook video views

Familiar with Facebook 360 videos? Facebook rolled them out with a vision to use virtual reality as a communication and social interaction tool. Now, with this feature in place, you can give your audience a more experiential feel of your story. As users navigate their screens, they’ll feel as if you’ve invited them into whatever is transpiring in the video.

This is just like the experience ABC News and Jaunt VR did during North Korea’s Worker’s Party.

They captured the historical event as Kim Jong Un watched thousands during the parade. You can let your Facebook fans do the same. With 360 videos, viewers will be able to pan, rotate, and watch the video unfold from any perspective that they would like.

4. James Wedmore, founder of Video Traffic Academy

The industry expert offers smart strategies to increase your YouTube views. He tells the marketer to introduce the product.

To drive interest, create an uploading schedule to keep your YouTube channel fresh. A promotional calendar can remind you to promote your new content regularly. That’s the only way to build up your YouTube views.

Now that you have created enough desire for your product that your viewers are literally racing to their wallets and breaking their piggy banks, it’s time to tell them what to do next. This is your call to action. “If you are a human being who poops from their butt, click here to order your Squatty Potty® today at squattypotty.com.” Notice Squatty Potty® uses a simple “if, then” statement: If you’re struggling with this problem, then click here to purchase. You must be able to tell people what to do next, that is your call to action.


5. Archana Dhankar, Head of the Marketing Department at Aspire

Online video will undoubtedly become a big part of our daily lives. Think about the last video you watched. Why you watched it, and what you gained from watching it. Online video marketing will be about 3 fundamental principles to inform, to entertain and to inspire.”

6. Krishna De, Social Business and Video Marketing Strategist, Professional Speaker and Educator

No matter what platform you are using, look for ways to include captions and call outs on your video. This means that the content of your video will be accessible and able to be understood by a larger audience, PLUS it has the benefit of providing the viewer an insight into what the video is about, even if they choose to watch the video with the turn off the sound.

 7. Jack Sheridan, author at ThriveHive

Use Hashtags in Your Instagram Videos

Hashtags can help you to attract more followers, get more likes, increase your local visibility, and improve engagement with potential customers—all of which help to generate more leads for your business. More leads mean more conversions, and more conversions means more business. Hashtags are not just for your Instagram photo posts or Stories. You can (and should) use them for your videos as well.



To summarize, the above tips and tricks are to enlighten your way of thinking, to give you an idea of how you can get more video views in short span of time. However, as a video marketer, you must understand that not every method would suit all. Each business has its requirement and each social media platform requires a specific approach. So, in short, you need to select techniques intelligently to generate more video views.


101+ Actionable Business Growth Tips from Industry Experts

101+ Actionable Business Growth Tips from Industry Experts

One of the best ways to find success online, is through the use of a mentor or at the very least, being inspired by other successful people around you. That’s one of the main reasons why I created the Rise of the Entrepreneur podcast — to share my personal story, along with the expertise of others.

When I first started making money online, I didn’t have anywhere near the resources that people have today. It wasn’t til 2000 that I flew across the country with my father to attend Commission Junction University and really got to connect with some of the smartest people in the industry. Many of the people I met at that first conference bloomed into many different opportunities, and I also keep in touch with many of them still today.

In the infographic below, we are going to highlight 101+ actionable business growth tips from online marketing experts, bloggers, and world renowned business experts — all of which you can start following and engaging with through Twitter!

101+ Actionable Business Growth Tips from World Renowned Business Experts

Business Tips from Marketing Experts

Special thanks to VirtualStaffing.co.uk for the creation of this infographic.


Now it’s time to highlight each of the mention experts, their advice and of course how you can follow them on Twitter as well.

Neil Patel @neilpatel (podcast episode)

  • Analyze your competition and replicate what’s working for them.
  • Learn from other businesses mistakes and avoid making the same ones.
  • Break down your goals into bite sized tasks, which will help increase your odds of achieving them.

Eric Siu @ericosiu

  • Keep learning. Seek out others that are smarter than you.
  • If you’re not getting punched in the face every day, you probably aren’t doing anything worthwhile.

Barry Schwartz @rustybrick

  • Focus on a few things.
  • Work harder than the people you hire.

Ian Cleary @iancleary (podcast episode)

  • Build relationships.
  • Set goals every day.
  • Get your first customer asap.

Bill Sebald @billsebald

  • Take content strategy very seriously.
  • Build relationships every step of the way.

Adam Connell @adamjayc

  • Know your market inside out.
  • Market to influencers.
  • Never stop development of your product or service.

Ana Hoffman @anatrafficcafe

  • Build, nurture and leverage business relationships.
  • Diversify your content.

Bill Hunt @billhunt

  • Always do amazing work for a client and they will want more and / or refer you.
  • Always find ways to make a process more efficient.

Robbie Richards @robbierichmktg

  • Have one goal at all times. Whether that’s an hourly goal, a daily goal or yearly goal.
  • Start with a clear quant-based marketing plan.

Yaro Starak @yarostarak

  • Growth can only come when you know whom you are trying to reach.
  • Identify your 80/20 tasks – activities that deliver the big outcomes and ignore the rest.

Mark Scaefer @markwschaefer

  • Be bold, but do not make mistakes you can’t recover from.
  • Surround yourself with the right people to take you to the top.

Jeff Sheehan @jeffsheehan

Have a clearly defined mission statement. Have 1 year, 3 year and 5 year plans.

Alex Turnbull @alexmturnbull

  • Talk to your customers every single day.
  • You don’t get what you don’t ask for.
  • Make time to learn new things.

Lincoln Murphy @lincolnmurphy

  • Begin, and always work with, an ideal customer in mind.
  • Be 100% clear on the desired outcome.

Rishi Lakhani @rishil

Know your business and niche. Build a plan and stick to it.

Venchito Tampon @venchito14

  • Prioritize email list building at the very start of the campaign.
  • Invest in educating your team members.

Kristi Hines @kikolani

  • Creating and distributing a lot of content with freelance writer in my author bios.
  • Engaging on social media networks and groups with freelance writers in my social profile bios.

Andrew McCauley @the_sm_bloke

  • Keep your eye on your financials.
  • Your network is your net worth.
  • Consistency.

Sue Anne Dunlevie @sueannedunlevie

Guest blogging. My mentor, Jon Morrow, says to do 4 guests posts a month. Blog commenting.

Nick Eubanks @nick_eubanks

Start with fact-based competitive analysis by doing keyword research. Design timelines to attack the revenue verticals that emerge from your analysis.

Sujan Patel @sujanpatel

  • Focus on execution. So many entrepreneurs and business owners focus on what they “can do” and learning instead of testing and executing what they know.
  • Find an experienced mentor. Not only do mentors provide guidance and great advice, they help you focus and reduce mistakes.

Chris Guthrie @chrisguthrie

  • Reinvest. Don’t be afraid to reinvest profiles back into the business.
  • Hire early. Personal expense reduction.

Marcus Miller @marcusbowlerhat

  • Have a plan. People, it’s all about people.
  • Understand your market and try to identify a niche.

Christopher Mills

  • The longer it takes to develop, the less likely it is to launch.
  • Be incredibly clear about your goals and measure as much as you can.
  • Network as much as you can.

Freddie Chatt @freddiechatt

  • Accept you don’t know everything.
  • Constantly monitor your competition, take what they do to get success and do it better.

Kevin Gibbons @kevgibbo

  • Keep a clear focus on what you want to achieve and why.
  • Learn to be productive – the biggest issue is always managing time effectively.

Shauna Mackenzie @msshaunamack

  • Create your own mastermind group of people.
  • Do what you say. Always. Your reputation depends on this.

Timo Kiander @blogathlete

  • Educate yourself every day (by reading, watching and listening).
  • Focus on one project at a time.

Jason Falls @jasonfalls

  • Don’t be afraid to invest in advertising or marketing, even if you think social media is all you need.
  • Hire people who can do the things you can’t do well. Trust them

John Doherty @dohertyjf

  • Find closely related verticals that have your ideal audience and find a way to partner with them.
  • Take big swings, but don’t forget that base hits win ball games.

Ardath Albee @ardath421

  • Know your customers and share expertise that they will find relevant and valuable.
  • Always deliver your best work — give them more than you promise.

Laurie S Hurley @lauriehurley

  • Identify your target market and speak to them – don’t try to be everything to everyone.
  • Use outsourced and contract labor if it makes sense for your business.

Kathyn Aragon

  • First, create balance in your business processes.
  • Second, build a community.
  • Third, automate. You need time to engage with followers and support your tribe.

Zac Johnson @zacjohnson

  • Create a real business blog.
  • Become the authority within your niche.
  • Build a long term monetization plan.

Martin Shervington @martinsherv

  • Start blogging – and for me, Google+ is the perfect micro-blogging platform.
  • Build a community of people around you.

Dave Schneider @selfmadebm

  • Mimic businesses in your niche that you know are successful.
  • Build relationships with influencer.


Don’t forget to share this awesome infographic with your friends on social media! 😀