12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

Facebook Status Updates That Will Get You A Lot of Likes and Shares 

Facebook is an incredibly popular platform where you can find all kinds of things. It is also one of the biggest marketing platforms on the web so as you might think, there is a lot of money to be made. If you have a Facebook page that is advertising your products or services you know how much followers can mean.

To have as many followers as you can, you should implement organic reach. Organic reach means that your posts show up on people’s feeds without you paying for them. This type of reach is limited compared to paid advertising on your page, but it’s still very important. 

Knowing what exactly to post and when to increase organic reach is important for every aspiring page. So, we decided to show you some things you can do to improve your organic reach through some of the best Facebook posts. With these tips, you will surely be able to reach new audiences and pay far less for advertising as well as have an incredibly active community! So, let’s not waste time, here are some incredible Facebook post ideas that will push your Facebook content to the max and help organic reach. 

1. Ask Your Audience Questions

Asking questions is always a great idea. People get engaged by these questions and if you do it right, they might want to interact and comment on the posts. This can turn some of your followers into fans and make them to those followers that always comment and interact with the content. This is an incredible way to create engagement posts without much trouble. 

The questions can be some simple and obvious ones that pretty much anyone can respond to. Or really specific questions that will push the niche audience to respond more. Try being creative with your questions and approach as it is better for engagement. 

  • What are you reading today?
  • Which are your favorite affiliate marketing products?
  • What is the best affiliate marketing tip you have ever heard?
  • What is the biggest lesson you learned in affiliate marketing
  • What was your most profitable campaign in affiliate marketing?
  • How long have you been doing affiliate marketing
  • What is the best marketing book you ever read?
  • What affiliate marketing tip changed how you do things?
  • What is the biggest difference in affiliate marketing five years ago compared to today?
  • What is your favorite affiliate marketing blog?
  • What is your favorite affiliate marketing YouTube channel?

These are some of the ideas for an affiliate marketing page for example. But you should always consider your audience on a case-by-case basis and determine what to ask them. 

Fill In The Blanks Questions

Similar to the regular questions, fill-in-the-blank questions are great for increasing engagement. People love engaging with this kind of content. Sometimes they will try to add to the topic in a creative and informative matter, and sometimes they will try to be funny to gain some likes. Both groups are great to have as your audience, so encourage the behavior in general.

2. Show What’s Behind the Scenes

A thing that people love to see is behind the scene photos. Your team (if you have one) can post a group photo, or anything related to their workplace. Even photos and stories about the workers themselves usually get great traction. This will make your business feel more personal and friendly. It is also a simple way to get bonus Facebook content to your page. 

Facebook post ideas

Some good ideas can be:

  • Teambuilding posts
  • Regular workplace posts
  • Off work posts
  • Posting pictures of pets or hobbies of the employees

3. Find Interesting and Trending Topics

Trending topics are always… well… Trending!

People love to see what is currently new and find out more about new stuff. This is where you can shine. You can follow social media trends and put your twist on them to gain more organic reach easily! These are some of the best Facebook engagement posts as people love talking about new developments in any area. 

4. Use Branded Graphics

facebook post ideas - branded content

If you are out of Facebook post ideas, look no further than his! Have ever seen branded graphics on people’s posts? Sure you have! As you know these infographic-style posts are usually shared to other pages as well. So in total, you can get a lot of eyes for just one branded graphic post. You can develop your style so that people recognize your brand even if it doesn’t have a logo on it. If you manage to do this then you should have no problem organically growing your brand!

5. Tell Your Audience Great Stories

Stories are always a great way to connect with your audience. It might be a story of how your company started. Something your company did. Your product that helped someone. Thoughts of your employees. The possibilities are endless. The only important thing is that you have a clear and interesting story to tell. If you are bad at writing, outsource this to someone or just don’t do it at all! This is a great post idea for multiple reasons. It connects your audience to your product and service and it gives you great Facebook content that is easily sharable. 

6. Interesting Product Photos

facebook post ideas - creativity

Sharing your product photos is always a great way to increase your engagement and eyes on your posts. If you are a business that sells some kind of product share those photos to your timeline. 

Try being creative with the way you post them. Make the images interesting. Creativity is always rewarded and the same goes for these types of posts! This is why the best Facebook posts are the most creative ones!

7. Infographics Can Be Incredible

facebook post - infographics

Infographics are incredible for visualizing complicated statistics and explaining them to some degree. They are present on every platform and Facebook is no different. Infographics are one of the best Facebook post ideas as they are simple to make yet highly effective. The thing that is great about infographics is that if you make an incredible one, people will share it. And as we know from “branded graphics”, you should include your details on it. So when people see it on other pages, they can look you up.

8. Having a Personality

A thing that most advertisers miss is personality. They usually post rehashed and already seen content all the time. Making them feel more like a robot pumping out content, rather than a friendly brand. This personality can also distinguish you from your competition. 

Your posts should always have a hint of personality. Though it is bad to overdo it. You should always stay within your general topic and not stray too far from it. (If you are a swimwear seller, there is no reason to make posts about flowers). 

9. Cross Promoting Blog Posts

If your company has a blog, make sure to share your best posts to your Facebook audience as well. It makes for simple, yet great content. This can boost your Facebook page as well as your blog. Social media and content work incredibly well together so use them as much as you can!

Your audience will appreciate the additional info and you should reach more people through organic reach and maybe even boost your blog!

10. Incredible Industry Tips

If you are a company that sells services you should consider sharing industry tips with your followers. This will increase your image as a knowledgeable industry leader. Sharing interesting and useful tips is something that will always boost your organic reach because people love that kind of content. But if you make yourself a name by sharing incredibly useful info, your brand will grow a lot more in a short time due to word of mouth and sharing of posts. 

Some examples can be:

  • High-quality content is the most important thing
  • Don’t solely focus on one platform. Mix and match for best results
  • Dedicate time and attention to each of your promotions
  • Spend extra time searching for the best affiliate programs
  • Find similar products of competitors and research what they are doing differently 
  • Be honest with the product. Inform customers about its weak sides
  • Focus most of your attention on mobile conversions

You can share text-only statuses, images, infographics, videos, live content, or something else.  The possibilities are endless. 

11. Contests and giveaways

12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

Ah, the holy grail of organic reach, contests, and giveaways!

People LOVE free things. If you offer people a way to get something for free via a giveaway or contest, they will flock to your posts like crazy.  No wonder these are some of the most popular Facebook post ideas for engagement posts. 

If these contests and giveaways are something you do often, then people will follow your page more closely as they won’t want to miss the next opportunity to win. 

When doing this type of content you should always make sure that in order to participate, users need to do a few things first. Liking and following should always be a requirement and sharing should be encouraged with extra chances. 

If you are selling a product you can give your audience that product or some addon if it has any. 

12. Discounts and sales

Similar to the last entry, discounts and sales are often a great way to increase your reach. People love spending less money on things, even if they sometimes buy things they usually wouldn’t.

These types of promotions also convert well, so other than reach, you will also get sales right away! This is one of those Facebook post ideas that are great for the seller and the buyer. Win-win!

Final Words On the Best Facebook Posts and Status Updates

Increasing your organic reach through creative and interesting Facebook statuses is easily done if you follow these Facebook post ideas and engagement posts. With these engagement posts, your Facebook content should be engaging to your audience and you should see great results because of it. Hopefully, some of these content ideas will trickle down to your page and you will have success with your page!

What Facebook Watch Means for Marketers

What Facebook Watch Means for Marketers

It was only a matter of time.

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch.

What is Facebook Watch, and what does it mean for you your marketing strategy?

What is Facebook Watch?

Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators.

How Does Facebook Watch Make Money?

Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.

what does facebook watch look like.

What Makes Facebook Watch Different From Other Streaming Services?

The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.

  1. Original video content: Viewed through a new tab called “Watch,” the content is mostly exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).
  2. Free: Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.
  3. Personalized: Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before.

The New “Social Viewing” Trend: Facebook Watch Alternatives

Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends.

  • Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.”
  • Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.
  • During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.

All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.

For example, Tumblr launched its video chat service Cabana (which is now defunct). The app functioned like a Tumblr/FaceTime hybrid, where users could see friends’ reactions in real-time as they all watch a video together.

cabana video app, facebook watch alternative.

However, Tumblr didn’t have the massive audience that Facebook enjoys.

Social viewing veteran YouTube made some changes, too. YouTube added in-app chat to its Android and iOS apps.

Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively on YouTube.

The interface is similar to Google Hangouts and appears to be YouTube’s answer to the messaging functionality offered by Instagram and Snapchat.

youtube in chat messanger similar to facebook watch

When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?

What Facebook Watch Means for Marketers

Facebook has 1.82 billion users who sign on to the site every day. For anyone who’s wondering, their monthly active users just hit 2.7 billion.

Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.

Here are four ways Facebook Watch is changing the game for marketers.

1. Ads Will Likely Become More Important for Facebook Advertisers

In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Google actually gave up on its right sidebar ads and removed them.

Fortunately for advertisers, Facebook Watch holds great promise.

There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. With video, you have a captive audience who is stuck watching your ad. They can’t simply scroll down their feed to get away from it.

Longer videos will increase the effectiveness of ad break and mid-roll ads. If Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they’ll perform even better.

Traditional television has been on a downward trend for years. Facebook Watch is accelerating the shift of ad dollars from TV to digital and mobile.

2. Facebook Watch Gives Influencers and Social Creators a Powerful Channel

As promising as the ad breaks are, it’s notable that Facebook Watch publishers can opt-out of them entirely.

Instead, they can make money through product placement, as long as they tag the sponsor for transparency. This has huge implications for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.

The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could be even more fruitful for influencers.

For instance, Facebook Watch opens up viewing patterns that are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads.

This gives influencers the opportunity to increase engagement through video, as fan affinity with influencers will become even more important.

3. Facebook Live Is Important for Brands

Facebook Live, along with Instagram Live, quickly gained popularity with brands.

Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch do the same.

What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch?

Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could help consumers fall in love with your brand.

4. Facebook Watch Changes the Game for Video Content Marketers

Facebook emphasized the community aspect of Facebook Watch in their official announcement:

Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as “community-oriented” video series.

It makes sense: The sense of community is what led people to fall in love with the platform in the first place.

Because of this, Facebook Watch videos tend to see higher sharing and social engagement rates than other platforms.

The current list of Facebook Watch programming focuses on reality shows, mini-documentaries, and sports coverage – aligning it more with YouTube than the heavy dramas and comedies of other streaming networks.

But while YouTube optimized for how-to and short-form content, Facebook Watch expands opportunities to longer-form videos as well as pure entertainment and passively consumed content.

Video content marketers should create content that fits into those categories and fosters real-time community discussion. Perhaps for the first time, content should be created with the platform in mind first and foremost. Successful videos on Facebook Watch will encourage and facilitate real-time conversations.

Conclusion

Facebook Watch is great for all marketers. The people on your paid social team will enjoy seeing more eyeballs on their ads, and the organic folks will get more “authentic” opportunities to align themselves with influencers.

More and more, brands want to be seen as friends, not corporations. Facebook Watch lets them do just that. If you are ready to give it a try (or improve your strategy), check out this advanced guide to Facebook Watch.

Have you tried Facebook Watch? What results have you seen?

7 Tips for Writing Facebook Ads that Convert (w/ Examples)

7 Tips for Writing Facebook Ads that Convert (w/ Examples)

Like many types of advertising, a Facebook ad is only as good as its copywriter.

You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your conversions to be too.

Learning to write better Facebook ads requires you to learn both classic copywriting skills and a few new-age tips. We put together the seven that have the greatest chance of improving your ad writing skills in the shortest amount of time. We also threw in some examples of big brands using our suggestions in their own Facebook ads.

Let’s forget about targeting, split-testing, and ad platform features for a day and focus solely on writing great Facebook ad copy.

1. Spark some curiosity

Giving users a reason to click on your ad will make them more likely to click on your ad. Seems obvious enough.

The goal here is to create enough intrigue that the user feels like the story of your ad is incomplete. By clicking on your ad, they get to discover the ending.

However, there’s an importance balance to keep in mind.

If you go too far into blatant persuasion, you’ll enter the realm of click bait. This will make your ad come off as illegitimate and untrustworthy to most users. If Facebook notices, you could even face penalization.

Congratulations, you caught someone’s attention but unfortunately it was Facebook’s compliance team.  

Here’s how to do it the right way.

Example:

Notice the last bit of copy in the above Lulu Lemon ad: “gift ideas packed with possibilities”  

A line like that automatically makes the brain ask itself: “What gifts?” “What possibilities?”

It creates intrigue, and that’s one of the most powerful ways to get a user to your landing page.

Try to utilize the same approach by putting the “ending” of your message on your landing page. Just remember to lose the “You won’t believe what happens next!”.  

2. Use simple language

Eight seconds. That’s the average Facebook user’s attention span according to a recent study.

It’s time to avoid the thesaurus and forget your impressive vocabulary, you need to keep things simple.

The best approach is to write short sentences that clearly communicate your message. Every word should have a purpose.

When possible, you can also use numbers to communicate information efficiently.

Many users will not read every word in your copy. They’ll just skim through and process what they deem important. Numbers are almost guaranteed to be one of those things as they’re so easy for us to mentally consume.

Instead of saying “This product works twice as quick as its previous version.” you should say “This products works 100% quicker than its previous version.”  Your message of increased product speed will be understood sooner with the latter approach, and time is of the essence in digital avertising.

Example:

Although the copy is a little long. The above IKEA ad utilizes simple language and numbers to delivers its message.

The Question > Quick Answer > Stats > Call to Action structure has a natural flow when you read it, and each component makes sure not to overstay its welcome.   

3. Communicate urgency

Procrastination can plague us all. To loosen its grasp, we sometimes need a little extra motivation.

You want your ad to coax your audience into acting now rather than later. That’s accomplished through copy that conveys the need for urgency.

You want to hit the user with just the right amount of FOMO so that they feel the need to enter your sales funnel immediately.

Here’s a few ways you can do that:

  • Use words that create a tightened sense of time like “now”, “soon “, and “today”
  • Use a call to action with a limited life span like “sign up before time runs out”
  • Use lines that elicit a fear of missing out like “it’s your last chance” and “don’t miss out”

Example:

This ad from Sephora goes all in on the FOMO approach, even using the term directly in the copy. It’s short, to the point, and succeeds at creating a sense of urgency by directly telling the user not to miss out on brand new products.

Emojis

4. Ensure your ad is cohesive

Many Facebook ads fail because there’s a disconnection between the copy and ad image. This can confuse the user and mae them wonder what exactly is being advertised. That’s a conversion killer.

Fortunately, although a frequent and costly mistake, it’s one that’s easy to avoid.  

Here’s a simple exercise you can do to ensure your ad image and copy are always a match made in heaven:

Read over your copy and then write down the first five images that come to your mind when doing so. If possible, ask a friend to now do the same. If your image does not contain any components that immediately came to you and/or your friend’s mind, it’s likely that your ad lacks cohesion.

Example:

The copy in this La-Z-Boy ad makes you envision a festive, warm, and inviting living room with a comfy couch as its centerpiece. The image delivers exactly that. It then ups the ante by adding a dog and blanket. It’s the epitome of cozy.

It works because the two components perfectly connect. The messages being conveyed in each are synonymous with each other, avoiding any confusion about the ad’s trying to say.

5. Focus on the user

It’s understandable to think that users want to know why a product is great. If they’re aware of its cutting-edge technology or low price-point, then how can they not click buy, right?

Not exactly.

Promoting the features of a product or service simply doesn’t catch eyes. That’s because you’re not including the user in your message. They’re not a character in your story and that’s just not very exciting.

Instead, let them know what’s in it for them.

Focus on communicating the true value of what it is you’re promoting and the positive impact it can have on the user’s life.

Use “You”, “Your”, and “You’re” in your copy so that they see themselves as the main character of your story.

Example:

This ad from Fender Guitars does a great job of keeping the focus on the user.

It clearly communicates how they would benefit by whats being advertised, while lines like “find your perfect bass” and “fit your style and need” ensure the user feels accommodated.

The simplest way to remember this is benefits > features.

6. Use Emojis

Emojis are great at accomplishing two things that are important in any Facebook ad:

  • Drawing attention to your ad copy
  • Saving you space by communicating something quickly through an image

They can also personalize your ad, making the user feel like they’re receiving a message from a friend rather than an advertiser.

The only time we don’t recommend using them is if your ad deals with serious subject matter. It’s probably best to leave them out of your copy if you’re advertising a funeral service…

Example:

This Dunkin’ Donuts ad effectively uses emojis to communicate important elements of its message. The present emoji hits on the gift-giving angle while the coffee emoji reinforces the product that’s being advertised.

Try using emojis in a similar fashion in your next ad.

7. Use a single call-to-action.

You’re likely already aware that a strong CTA (call-to-action) is arguably the most important component of any ad. However, it is possible to over think this crucial element to the point where the user is confused about what you want from them.    

To avoid this mistake, determine a singular CTA and stick to it.

If the goal of of your ad is to get someone to sign up, ensure you use language that reinforces that request.

A good place to start is determining which Facebook button you will use at the bottom of your ad. You can then use that to guide your call-to-action in the actual copy.

Example:

It’s clear that the purpose of this Microsoft Store ad is to get users to register to their virtual winter camps. The word “register” is even used twice, both at the end of the body copy and in the call-to-action area at the bottom.

The “Learn More” button works well enough, but this ad could have potentially been approved by using the “Sign up” button. This would have fit better with the register-based CTA in the rest of the ad.

Try any or all of these strategies when writing your next Facebook ad to create persuasive, clear, ad copy that increases conversions.