4 Inspirational Six Figure Blogging Success Stories

4 Inspirational Six Figure Blogging Success Stories

As both an entrepreneur and blogger, I can truly appreciate what it takes to be a successful blogger and make that leap from “blogger” to “six figure blogger”.

Through the launch of my Rise of the Entrepreneur podcast, I’ve been able to talk with some of my close business friends and build some new connections and introductions along the way. No matter who I am talking with on the show, the end result is always the same — amazing content and people opening up about how they got to where they are today.

With that said, today I am highlighting four entrepreneurs that have made the journey from pretty much being “unknowns” to making a killing through the internet while also launching their own blog, brands and businesses in the process.

Get ready to be inspired!

Jeremy Schoemaker Shoemoney Check

Jeremy Schoemaker

We start off with Jeremy Schoemaker, also known as “ShoeMoney” and his claim to fame started out when he posted a $132,994.97 Google Adsense check that spread like wild fire. However, this just wasn’t a one time pay day for Jeremy… he actually knew what he was doing.

Years later and Jeremy has created and sold various sites and businesses, while also growing his brand through ShoeMoney.com in the process. Today Jeremy has gone corporate and is focusing most of his efforts on the ParProgram and even has his own office with employees while still pushing seven figures a year in the process!


John Chow

John Chow is the guy that is famous for making money by telling other people how he is making money online. It sounds crazy, right? What’s even more crazy is that the blog was also a platform for John to simply display what he’s been eating for lunch/dinner, while also talking about his favorite cars and tech tools.

Things changed when one of Chow’s readers told him to stop writing about making money with his blog and to actually try and make money with it… the rest is history!

Since starting his blog at JohnChow.com, John has seen massive growth and his propelled his blog from a steady stream of $40,000 in earnings per month to now earning six figures per month!


Daniel Scocco BlogWorld

Daniel Scocco

Daniel Scocco isn’t a house hold name in the world of blogging like John Chow or Jeremy Schoemaker, but I think he would rather it that way. Instead, Daniel is most well know for his blog at DailyBlogTips.com, which has become quite the resource for bloggers of all sizes and has also helped Daniel document and scale his blogs and business along the way.

In addition to his blogging success, Daniel launched his own online marketing training course while now focusing his efforts in the web and mobile application space. 


Ian Cleary

Ian Cleary

Ian Cleary is quickly making a name for himself and his blog at RazorSocial.com, as being an expert in the social media space. However, what Ian has mastered is being able to distinguish himself from the crowd as an expert. While everyone is talking about social media, Ian is talking about social media tools and how to use them to your full advantage.

The result?… His blog being named a “Top 10” blog by Social Media Examiner in both 2013 and 2014.

How to Find Success in the World of Blogging

Blogging isn’t for everyone, and to find financial success with it… well, it isn’t easy!

All of the top bloggers highlighted in this post each have their own story and how they found success, but in the beginning it was something that they were passionate about, but also knew how to monetize in the process.

Too many people are blogging and podcasting for PASSION, instead of PROFIT. As much as everyone would like to say “follow your passion and the money will follow“, more times than not, this isn’t the case. Want to learn more about how to setup a blog or podcast that has the potential to turn into a full fledge business? Shoot me an email and let’s talk.

Listen to these interviews and stories so you can learn from the best and scale your blog, brand and business in new directions that you’ve never thought possible.

7 Tips For Writing Like A 6 Figure Copywriter

7 Tips For Writing Like A 6 Figure Copywriter

7 Tips For Writing Like A 6 Figure Copywriter

7 Tips For Writing Like A 6 Figure Copywriter

When it comes to copywriting, whether it’s emails, articles, or even writing an ad, headlines are the single most important factor when creating great content.

Why?

Because headlines determine firstly whether or not your target will invest time in what you’ve got to say.

And second, how much time and attention they will invest.

Fail to get this right, and the rest of your content might as well be written by a cat playing with your keyboard.

So today, I’m going to share with you 7 simple secrets to writing like an elite copywriter TODAY, by focusing on how to write a killer headline.

Tip 1: KISS

You’ve probably heard of this before, and it’s super important when it comes to writing headlines – Keep It Simple, Stupid.

In other words, simplify the message you’re trying to convey, and try to avoid any confusing or superfluous language.

It’s all about getting the reader interested, versus showing them something ‘creative’. They might think creative is cool, but it usually won’t get the click.

The main key when implementing the KISS strategy is this: Focus on ONE big idea.

Don’t try to cram 5 different benefits/features into your headline, or it’ll just overwhelm the reader.

Simply pick what you think is the most powerful aspect of what you’re going to be showing them, and center everything around that.

Tip 2: Benefits

When you buy some new shoes, do you buy them purely because of the materials made to use them?

Do you buy them because you’ll be able to get 5000 more steps out of them versus a different brand?

Or do you buy them because they will provide you benefits such as comfort, fashion, and perhaps even social status?

We don’t buy things because of their features – we buy because of the benefits, which can be either be either pleasure-related, and/or solves a problem (or helps you run away from a problem…)

Most of the time, running away from pain or solving problems is the most powerful motivator, so try to keep that in mind when writing your headline, and see if you can work it in.

Tip 3: Hooks

I always teach people to use hooks in their headlines wherever possible, as this is the thing that makes people super curious about reading more (or even more curious in the product itself).

It is the ‘thing’ designed to catch people’s attention.

For example:

  • How to Used ‘Screwed Up Paper’ To Stop Dogs Digging
  • 3 Herbs That Balance Blood-Sugar
  • 3 ‘Healthy’ Foods That Make People Fat

In each of those examples, you can see there’s a ‘thing’ that people can use to solve their problem.

You don’t have to give away exactly what that thing is in the headline, but if you do, at least draw curiosity to it (eg. Why would ‘screwed up paper’ stop dogs digging? Now I need to read more and find out..)

Tip 4: Subheadline

The subheadline should be clear and direct, and strongly reinforce the value of the main headline.

For example:

Headline – How to Used ‘Screwed Up Paper’ To Stop Dogs Digging
Subheadline – Discover How This Simple Piece Of Paper Can Quickly And Permanently Stop Your Dog Digging In Just Minutes

You don’t ALWAYS need a subheadline, but they can be perfect for squeezing in a little bit of extra information that you couldn’t fit into the main headline…

… and they’re also perfect in bridging the gap from Headline to Content.

Tip 5: Use A ‘Style’ Of Headline

There are a few different styles of headline which I’ll explain below.

If you’re stuck for ideas, just pick one of these 4 below to help get the ball rolling:

Ask A Question
What better way to get your readers attention than by asking them a burning question?

It’s a great way to make them sit up and pay attention, while making them feel as though you really understand how they are feeling.

Use Power Words
I’ve included a list of power words further down this article to help you get started, but I also wanted to mention it here because it’s exceptionally effective.

Words such as “Warning, Special, Uncover, Success and Winning” are all positive words that evoke emotion. Sprinkle them throughout your copy and make sure you use at least one power word in your headline and sub-headlines.

Be Controversial (if it suits your audience)
Your job is to elicit a response from your reader. So, if you know your target audience and what makes them tick (and you better), you can get away with using controversy to capture attention.

One example of this I see all the time, which is done in a kind of sneaky way, is when a book/series is advertised on TV, and they say “Available at all good book retailers”.

It’s not exactly specific on where people can find the book, but it gets them thinking… Who are these good retailers? And who are the bad ones?

If they can’t find the book at a particular store, it must be bad… and vice versa.

Cater to the “How-to” Crowd

How To styled headlines work extremely well, especially when they directly target a specific solution to a problem or task.

For example, “How to hit the New York Times bestsellers list with your first book!” targets the new author who is yearning to become a bestseller but doesn’t have a lengthy backlist (or any backlist at all).

Be very direct and targeted with how-to headlines!

Tip 6: The 4 U’s Of Copywriting

If you’ve studied copywriting much in the past, the 4 U’s is a term you might’ve already heard.

For those who haven’t, let me explain what it means, and how it’ll help you write better copy.

For your headlines to be engaging and effective, they should contain all of the following four points:

  • Your headline should provide a sense of URGENCY.
  • Your headline should be UNIQUE.
  • Your headline should be USEFUL.
  • Your headline should be ULTRA-SPECIFIC (direct).

Urgency persuades people to take immediate action, because they’re aware that they’ll lose an opportunity of some kind (eg. Cart closes in 24 hours).

Incorporating a sense of urgency into your headlines definitely helps to motivate people, but be careful – You must ensure that your urgency is REAL (at least as far as the reader will ever know), otherwise it could brand you as a dishonest marketer.

Unique is a critical component of a successful headline because it will provide your reader with something fresh and new, instead of the same thing they’ve seen countless times before (and likely become unresponsive to).

Customers are bombarded by sales messages every single day from multiple sources, so you need to work hard to capture their attention with a uniquely crafted headline that your readers haven’t seen before.

Don’t be afraid to be edgy, to take risks and to offer your customers something different. They’ll take notice!

Useful in your headlines gives people a reason to continue reading. This is where you highlight the most important benefit of your product, and persuade them to keep reading to find out more.

This is probably the most important of the 4 U’s, and ties in perfectly with the use of Hooks I mentioned earlier.

Ultra-Specific ensures that you are being direct when targeting your market. It guides you so that your headline is effectively communicating your message to your audience and clarifying its benefit.

As I mentioned earlier, it’s important to focus on one big idea, otherwise you’ll risk losing your readers’ focus and attention.

Tip 7: Power Words

To help you get started, here are some power words commonly used in successful headlines and ad copy.

Most high-converting headlines will incorporate at least one of the following words:

Mystery Words: Secrets, Insider, Proven, Expert, Revealing, Unlock, Uncover, Announcing, Rare, Unusual, Explore, Discover, Exclusive, Private.

Excitement Triggers: Savings, Save, Bonus, Instant, Lifetime, Special, Unleash, Ultimate, Maximum, Exceptional, Powerful.

Urgency Words: Rush, Immediately, Instant, Limited-Time, Temporary, Last Minute, Urgent.

Power Words: Boost, Grow, Succeed, Accelerate, Turbo Charge, Guaranteed, Tested, Profitable, Trusted, Amazing, Stunning, Phenomenal, Incredible, Unbelievable, Jaw-Dropping, Sensational.

Simplify Words: Easy, Simple, Fail Proof, Foolproof, Effortless, Child’s Play, Easier, Stress-Free, Easy Going, Laid Back.

Remember, when it comes to writing great copy, practice makes perfect.

But by simply employing even just a few of the tips I’ve mentioned today, you’ll significantly improve your copy skills in no time.

Good luck, and I can’t wait to start reading some of your amazing headlines out in the wild as I go about my day 🙂

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