How to Generate Leads From YouTube Live

How to Generate Leads From YouTube Live

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal.

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is.

But people watch billions of hours of YouTube every day.

That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right?

Live video is such an effective marketing method that I believe everyone should be using it.

So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads.

The good news is that you can start producing effective Live content in a matter of minutes.

But first, you need to understand just how powerful Live video can be for your business.

Why Use YouTube Live Video?

Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing.

This means they’re missing out on a huge stream of leads when they neglect live-streaming services.

80% of people would rather watch a video than read a blog post.

You’ll also notice that 70% would prefer to watch your Live video on YouTube.

So why aren’t you using it yet?

Most likely, you’ve found that YouTube Live isn’t quite the plug-and-play system that services like Facebook offer.

Facebook is easy!

Your audience is there, so it definitely doesn’t get any hate from me.

But you haven’t tapped into that 70% demographic yet, so you can see where the room for growth is.

There are a few more steps involved in YouTube broadcasts, and then comes the problem of figuring out how to actually drive leads.

Let’s start by getting you set up, and then I’ll show you how to start increasing your Youtube leads.

How to Use YouTube’s Live Video

To get started, log into your YouTube account and find your Live dashboard.

If you haven’t created a YouTube account yet, this guide will walk you through it.

Once you login, look for the Youtube broadcast button — it looks like a camera with a plus sign.

This will take you to YouTube studio — but you might not have access to the feature if you haven’t verified your account.

Use your phone number to get your verification code through text or an automated call.

Then enter the 6-digit code:

Success!

Once you verify, you’ll see your YouTube Live dashboard.

Don’t be overwhelmed.

There’s a lot of information to digest and optimize, so I want to walk you through the most important steps before we get into the tactics you’ll be using.

There are three ways to go live: mobile, webcam, and encoder. Here’s the difference between the different YouTube broadcast types:

This is a step-by-step guide to setting up your stream and going live.

You’ll start with encoding software, which is the biggest difference between YouTube and other popular streaming services. You need to find a third-party software to go Live.

Encoders compress your video and audio into a format that’s compatible with YouTube’s platform.

The added benefit is that this makes your content available to as wide an audience as possible. Whether your audience is on mobile, desktop, or tablet, they can see you!

YouTube has a recommended list of encoders that will allow you to stream everything from your Wii U to your smartphone.

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Note to go live on mobile, you’ll need at least 100 subscribers — if you have less, then you’ll want to choose webcam.

If your goal is to stream some of your gaming, you’ll need to use an encoder rather than a live screen share on your PC.

The encoder you use depends on what you need, and you have plenty to choose from.

For example, let’s say you want to record an interview-style video from your webcam. Simple enough.

You’ll want to use an encoder like the open-source system calledOBS.

It’s easy, intuitive, and free.

There are more flexible options out there, but this is a good introduction to YouTube Live streaming.

A paid alternative would be something like VidBlasterX. Depending on what version you get, you’ll be able to stream in HD and have access to robust community support.

But let’s install OBS to keep things moving. Download it and go through the typical installation process.

Then click through a few more boxes until you get to one that looks like this:

Make sure you optimize for streaming. If you accidentally click the other option, it’s not the end of the world, but you want to make sure you’re ready to go with as little fuss as possible.

The next window to look for is one that looks like this:

You’ll need to make sure you set your stream type to Streaming Services.

The service you’re using is YouTube, obviously. And you’ll want to make sure you’re on the Primary YouTube ingest server.

Once you’ve settled all that, it’s time to click back to your YouTube channel and acquire your Stream Key from the Live Stream dashboard.

You’ll notice that my Stream Key is protected, and there’s a good reason for that.

You can actually stream on any channel you have the key for, so make sure you keep your key protected.
Now, you’ve set up your encoder, but you’re not quite ready to stream just yet.

You still need to add audio and video sources.

Otherwise, your audience will be watching a blank live stream while you’re fumbling to figure things out.

So, how do you add sources?

That’s easy. At the bottom of your encoder, you’ll see a toolbar that looks like this:

You’ll want to click on the plus icon in the box to add your audio and video sources. The results will look like this:

You’ll also be able to share a variety of items like images, text, or even screen share.

Before you click play, though, you’ll want to make sure your live stream’s information is optimized for your viewers.

Go back to your YouTube Dashboard and scroll down until you see this:

Input the proper title, information description, and set the category appropriately.

You likely won’t need to fiddle with the advanced settings just yet, so leave those be for now.

Now, after all that, you’re ready to get started!

On the right-hand side of the encoder toolbar, you’ll see a small menu:

The first option is to start streaming.

Click it, and then head back to YouTube.

If you’ve done everything right, you’ll see this:

That means you’re live streaming!

Share the link on your Dashboard to watch your audience grow.

How to Gain YouTube Leads with Live Video

You’ve set up YouTube Live, but now you need a strategy and content that will convert viewers into leads.

You still need to create actionable content, or else you’re just wasting your time.

Any content you create relies on the resources you pour into it; video is no different.

Plus,creating videos is an effective way to establish thought leadership, teach users about your product, and boost social proof.

But how do you do that with Live Video?

YouTube Broadcast Option 1: Host a Celebration

Who says business has to be boring? You have plenty of things to celebrate!

Maybe it’s your 10,000th customer, you just hired your 10th employee, or you’ve been in business for ten years.

Whatever the occasion, you can use Live video to spread the celebration to the world.

How does this work?

It’s pretty formulaic, so I’ll share it with you and then show you an example:

  1. Build excitement with announcements and social sharing.
  2. Plan the event. Coordinate what you want to say and share to keep everything engaging.
  3. Build a buzz. Share stories, failures, and successes. Build rapport with your audience.
  4. Broadcast. Go live!
  5. Post the highlights. Share your video in the following days and weeks with your followers.

Take this example from Results Fitness.

They built excitement with posts like this:

They even shared a four-part series of posts with success stories from their gym members over the years.

Then they went live for the pre-party before their official flash mob to build excitement.

The results?

They saw an immediate increase in membership sign-ups following the event. Pretty cool, right?

Just from sharing a big celebration, they were able to grow their bottom line and push into their 17th year with a win.

YouTube Broadcast Option 2: Be Interruptive

If your audience is used to reading your blog posts a Live video will come as an interruption to the pattern you’ve created.

If you’re doing the same thing every time, people get bored.

When they get bored, your competition will find them and steal them from you.

Instead, catch your followers by surprise with a live stream.

You’ll grab their attention like never before. You can also provide little touches, like including the office dog in your video, to keep the momentum going.

A great example of this is when Jason Carr, a news anchor from FOX 2 in Detroit, started live streaming from the back of a Cadillac on his way to a new job.

Only, his audience didn’t know he had a new job yet! As Carr said it, he was on his way to “parts unknown.”

It wasn’t until later that his audience realized that he was walking into a new job to meet his coworkers.

So use Live video to be interruptive and spice it up this week.

YouTube Broadcast Option 3: Engage Viewers

When you go Live, no matter the reason, do your best to interact and respond to comments.

I once watched a Live stream where a trusted professional was explaining a very technical and widely-discussed topic.

But he ignored the comments.

It was so infuriating to watch all the questions and inquiries go unnoticed and unaddressed. It made me want to turn the video off.

What if one of those questions leads to a sale?

Even if you need a moderator to help pose questions, it’s worth it to engage with your audience.

Or you can promise to go back and answer any unanswered questions after the fact.

Your goal is to keep the conversation flowing. Do that, and you’ll find yourself with the opportunity to demonstrate your knowledge, workspace, and engage in future Live events.

YouTube Broadcast Option 4: Get Personal

Your audience wants to connect with you. That means your Live video shouldn’t be stuffy and formal.

Find ways to be open and honest about mistakes, or show them something cool about what you do every day.

Callaway Golf has a great example of a very personal Live video. They decided to live stream a walkthrough of the office of the famous golfer, Arnold Palmer.

They showed off some really cool memorabilia like this honorary jersey and an entire wall stuffed with golf clubs.

What a cool way to keep things personal, right? Keeping it real will help your audience listen to what you have to say.

Being open and honest about mistakes you’ve made will make people want to engage with you more.

Statements like “I tried to only rely on blogging, and it nearly killed my business. I want to share with you…” are golden.

You’re showing vulnerability. Your audience will love the highs and lows, and ask you to share more.

YouTube Broadcast Option 5: Offer Private Access

Our final way to drum up interest in your YouTube Live event is to share something so cool that your audience just has to be a part of it.

Like, send a rocket into space.

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SpaceX has taken to using YouTube Live services to broadcast their highly-anticipated rocket launches, including sending Elon Musk’s Tesla Roadster into space.

There’s nothing more exciting than getting to T-minus one minute and waiting for a rocket to blast into space.

Why not give people direct access to that event?

To make it even better, SpaceX includes a simple timeline to show you how far into the launch the rocket is.

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Isn’t that just awesome?

I realize you probably won’t be launching any rockets into space.

But you do have your own exclusives and cool features that you can give your audience access to.

Start a stir about your new product launch, or offer exclusive info and require an RSVP from your followers.

Do what you can to create a community around your Live event and metaphorically boost your brand into space.

Then go Live and offer valuable, actionable content. Rinse and repeat.

YouTube Broadcast Option 6: Call Your Audience to Action

If you’re getting traffic, why stop there? Keep the momentum by asking your audience to do something.

I noticed when I was watching the SpaceX Live video that just before launch, when viewership would be at its peak, a small animation popped up that looked like this:

At the height of anticipation, they were asking me to Like and Subscribe! It was perfect, and I had to share.

There are plenty of ways to call your audience to action, though.

One great trick I like to use is to have a specialized landing page for my Live video.

I’ll invite my viewers to visit that specific URL to get something in return, like a consultation or helpful guide.

I also share that link in the video description and the chat section, just to make sure they can find the right link.

I do everything I can to keep momentum in a forward direction. If people like your content, they will want more.

Keep your audience moving with well-placed calls to action.

Conclusion

If you’re not using YouTube Live to generate leads, you’re missing out on a powerful tool for growing your brand.

Even if you’re using other live-streaming services like Facebook, you’re failing to tap into the millions of viewers that flock to YouTube every day.

This guide will help you set up YouTube Live and start streaming in a matter of minutes.

Use your new live-streaming capabilities to celebrate with your community, and remember to keep your persona approachable and honest. Disrupt your normal flow of content creation, or give your fans access to an exclusive or memorable event.

Above all, don’t forget your call to action. Your audience needs direction, and it’s up to you to give it to them.

What’s your favorite way to generate leads when you go Live?

13 Ways To Generate Roofing Leads – The Ultimate Guide

13 Ways To Generate Roofing Leads – The Ultimate Guide

Any business needs customers and clients to survive and thrive. How a company improves its customer base takes time and planning to organize a proper growth strategy to achieve continuous growth and not operate on the boom/bust cycle. So many are so familiar with how many businesses operate.

construction worker working with a drill machine

The same holds for the roofing business as it does for a brick-and-mortar retailer. How you generate your leads is an essential factor in your business’s growth and overall health.

An ideal strategy that allows you to find new customers while maintaining old relationships is crucial for your business’s long-term viability and makes long-term budgeting and business planning easier.

This guide will discuss how to find new business and maintain relationships with past customers regardless of whether you work primarily in commercial or residential roofing.

The first thing to understand is what do we mean when we discuss lead generation.

Lead Generation Defined

Lead generation is defined as the process you take to create potential clients for your business. By crafting a thoughtful strategy, you’ll build brand awareness and interest in your products and services by future customers.

There are three main phases of lead generation. The first step is creating awareness of your business, what you offer, and how to contact you. Think about it. Customers won’t hire or buy from you if they don’t know you exist!

Next, you’ll want to increase your product’s interest by prospective customers through advertising, the timing of your messaging, and what problems your service offers to fix.

Timing of your promotion and advertising on this is crucial. If you are a roofer, advertising to a household that just updated their roof isn’t an excellent strategy, and unless there’s some critical flaw in the new roof, it won’t lead to any sale for your business.

Finally, suppose you’ve implemented the basic strategy of awareness and promotion to intensify the customer’s intent to purchase from you. In that case, the last step is to move them toward closing a sale.

Let’s say there’s a significant storm heading to your area. If you’ve positioned yourself in front of potential customers and offer some incentive to contact you before the storm, you may see some uptick in business.

However, if you direct your messaging and promotion to potential customers after the storm, you’ll have a much better time generating leads.

lead generation process illustration

Using Lead Generation Strategies For Business Growth

Now that lead generation basics are understood, let’s discuss ways to create new leads for your business. There are two ways to generate leads in today’s marketplace: offline strategies and generating online leads.

Ideally, a strategy would include some form of both, but ultimately it’s best to focus your time and energy on the strategy that you find works best for your specific roofing business. Attempting both an offline and online system and analyzing the data about what is driving the most leads most cost-effectively is what you need to dedicate your business toward.

Offline Lead Generation Vs. Online Lead Generation

offline vs online lead generation

Offline lead generation is the traditional way of generating awareness and offers for your potential clients. Some offline generation strategies work better for residential roofing leads, while others may fit the commercial space better and are discussed further in this article. Typical problems with offline lead generation strategies are that they tend to be more time-consuming and sometimes costly.

Online lead generation is prevalent right now. The main reason is that you can set up a campaign through social media, email, or a website with online leads. If it’s implemented correctly, it can act passively for your lead generation. Another factor why this form of advertising is so popular right now is that you can get a broader reach than traditional outreach at a fraction of the time and cost.

How To Find Commercial Roofing Leads

For commercial leads, a combination of offline and online strategies is a good idea. One of the biggest concerns relates to your overall budget and how much hands-on time you have to dedicate to your lead generation strategy.

Once your budget is determined, you can assign the labor to oversee the strategy. We’ll discuss some of the better offline ways to generate leads and then explore the online process.

The goal here is to offer something, advice to a problem occurs, a partnership between you and another vendor or builder, and to ask for contact information in return. By capturing contact information, you now have accessibility to a decision maker. If you market your services smartly, you will be a person you’ve educated and who can hire your services.

7 Great Ways To Generate Offline Leads

With any lead generation strategy, you need to understand that some tactics will generate faster results than others. In general, a lead generation strategy will take some time to implement, nurture, and then close the deal. Especially with offline strategy, it may take some time to get a return on your investment, so you need to plan for that in your budget as well.

It’s easy to spend a bunch of time and money without getting any return right away, and by understanding that these are long-term growth strategies, your business will be better off.

traditional lead generation illustration
  1. Network: Join up with a service organization such as Rotary International, or join a business-oriented organization such as the local Chamber of Commerce.  By joining organizations, you get your business out in front of people who may have a decision-making position within their organizations.
  2. Trade Shows and Publications: By setting up a booth and attending trade shows, you’re front and center of businesses looking for future businesses to work with and hire.
  3. Partnerships: To generate leads in commercial roofing, strategize what groups or organizations may want to partner with your business. Commercial acquisition companies that may buy and then sell commercial real estate would be a good start. You can be the “go-to” roofing specialist for them. Perhaps you give a discounted rate or help them find some properties to acquire in return for loyalty.
  4. Local Seminars: Offer to host a regional seminar for complementary businesses, such as interior specialists, plumbers, or others, and invite commercial real estate and other companies to attend. You can direct the seminar to the costs and problems that only you and your complimentary businesses can solve.
  5. Direct Mailer: You can set up a direct mail campaign to reach out to new construction and commercial construction companies detailing who you are, what you offer, and to get in touch with you. This method can become costly both in the mailer’s production in-and-of-itself and the price needed to mail them out in bulk.
  6. Traditional Advertising: You can pay for advertising through traditional means such as print, television ads, radio spots, and billboards. Another cheaper idea is through sponsorship of local organizations and sports teams. You can have your business name included in the organizations and activities for a small fee, which gives your business some residual, passive advertising.
  7. Referral Programs: Word of mouth is one of the best ways to get in front of potential clients. Creating incentives for employees, past clients, and others in your sphere of influence can be a great way to get in front of businesses that need your roofing services but don’t know about you or your offers.

Guaranteed Roofing Leads

roofing lead illustration

The only guarantee with lead generation for your roofing business is that it will take time and effort to tweak and improve your results. Lead generation in-and-of-itself is excellent, but what you ultimately want are high-quality leads.

These are businesses and individuals that are already inclined to make a purchase. You are working to make them want to purchase from you rather than a competitor.

Our guide to lead generation should guarantee some high-quality leads that will bring you a business in the short-term, as well as stabilize your long-term growth.

The Ultimate Lead Generation Strategy

To guarantee roofing leads, a mixed strategy of offline and online lead generation is the most ideal. However, as we discussed earlier, online leads are less costly than some traditional strategy, and once you start an online plan, you may find it’s the best source for your leads and budget.

6 Online Lead Generation Strategies

6 type of lead generation techniques
  1. Website Optimization: Having a website is an essential first step, but you also need to determine what you want your website to be. Is the website acting as a mere placeholder, similar to an online “business card” where customers can find the necessary information and ways to contact you, or do you want it to function as a more direct part of your lead generation plan?

    If you plan on using your website to help with lead generation, then having a detailed plan of the types of ways you intend to get traffic, that is, website visitors is crucial. And optimizing your website to become relevant to search engines is a lengthy strategy best handled by a marketer specializing in Search Engine Optimization (SEO). Examples of SEO for your website would be having it set up for keywords that a customer may be searching for when looking up a service such as yours.

  2. Content Marketing: Content marketing is a marketing type through information, video, and other visual forms that help promote general interest in a brand’s services and not explicitly promote it. It’s a subtle form of advertising, usually by operating a blog, sending emails, or other communication forms to a potential client without being pushy on the sales side.
  3. With content marketing, you’re showing your services, the types of problems they may solve, and are focused on helping advise your audience on common issues. Think about Coca-Cola advertising as a form of content marketing. Their ads show people sharing a soda, having fun, and a good time while being refreshed. It never actually says, “Buy Coke.”
  4. Lead Magnets: Lead magnets are something you can offer a person in exchange for their email and personal information. Capturing their personal contact information is essential because once you have it, you can market to them in any form you choose until they opt-out of participation.  Examples of lead magnets are a PDF or case-study that diagrams common issues and solutions. Webinars are useful lead magnets to collect information and are similar to a seminar but without the overhead of renting a space to host it.
  5. Social Media Posts: Social media is any digital tool that allows users to create and share content with others. Facebook, Instagram, Twitter are all great examples of social media. According to Pew Research, social media is the primary way to get eyeballs to your posts. Facebook is the king for where content is consumed, with over 70% of all users consuming video.
    Source: Pew Research

    With social media, you can target the audience you want to see your post and create a landing page to capture their information.

  6. Online Ads: Creating Pay-Per-Click, or PPC, ads can be a great resource and can be an expensive mistake if done incorrectly. Generating ads that specialize in targeting where your customers are looking can be a great way to be “present” to them.

Creating a detailed plan of who to target, where they might search, and the types of keywords they may be using are essential data points to consider when crafting your ad.

This method gets your ad in front of people searching online for a similar product or service and can be an excellent way to generate leads. If you’re unsure how to set-up a PPC ad program, contact a marketing company with a track record of success setting up PPC ads.

The best lead generating strategy will incorporate multiple angles of exposure for your business. By analyzing the results of what is gaining the most traction and what isn’t very useful, you can tweak your campaigns and become more sleek and efficient with your lead generation plan.

Suppose you implement a lead generation plan with an eye toward future growth. In that case, you’ll establish your business as an authority that can solve many of the issues that plague your potential clients. By having better brand recognition and traditional selling tactics, you’ll be able to book out business on a consistent long-term basis and not have to rely on your competitors’ boom/bust cycle.

Use gift guides to generate affiliate sales during the holidays

Use gift guides to generate affiliate sales during the holidays

Especially during 2020, Q4 is a great time for publishers to use gift guides to increase affiliate commissions.

Last year on Awin and ShareASale, we tracked over $8.4 million publisher commissions across Cyber Weekend, with a 22% increase YoY. With lots of changes due to the global pandemic, consumers will be turning online for their holiday shopping needs more than ever before. This reinforces the importance of preparing ahead and finding new ways to provide value to your readers, making the holiday shopping and gift giving process as smooth for them as possible. The easier you make the process, the more your affiliate efforts will succeed throughout the entire quarter.

A great way to do this is by creating a gift guide. Essentially a gift guide removes the need to scour the internet to find the perfect gift for someone’s mom, dad, grandparent, friend, child’s teacher, new coworker…. because you’ve already done that and rounded up the best of the best for your readers to choose from.   

Unsure of where to start? We’ve outlined creating a gift guide in five easy steps.

Step 1: Choose the recipient

Before hunting for products, first you’ll have to know what type of consumer or theme you’re going to focus on. From there, you’ll be able to determine the type of gift guide you’re looking to create. Is budget fashion your readers’ passion? Try ‘Gift Guide for the Fashion Forward Under $50.’ Are you a lifestyle blogger? Consider ‘Gift Guide for the Ultimate Host.’ 

Step 2: Select the relevant products 

Once you have determined who your gift guide is for, you can start selecting the products and retailers to include. We recommend featuring six to 12 products in your gift guide, each picked specifically for the recipient. For example, ‘Gift Guide for the Ultimate Host‘ could showcase candles, serving platters, napkin holders, a cheeseboard, wine glasses, and a fun board game for the perfect night in with family. 

While finding products can sometimes be a challenge, don’t let that stop you. One easy way to identify the latest and greatest for the holidays is by browsing our 2020 Gift Guide or by looking at emails from various advertisers. If the highlighted products in the email newsletter aren’t exactly what you were looking for, you may discover inspiration to search for other ideas. Odds are most of the types of products and brands you want to feature have an affiliate program on Awin or ShareASale, if not both. 

Another great tip is to reach out to any merchants already converting on your site and ask for recommendations about popular seasonal products, anything that seems to be a popular gifting item, and upcoming new launches for the holidays.  It is important to note that some retailers won’t reveal any pertinent information until very close to Black Friday, so prepare for potential last-minute additions and edits.

Step 3: Build your blog post

After finalizing your theme and products and brands to be featured, it’s time to write your gift guide. When building your post, make sure to tell your audience a little bit about the brands and products and why you chose them. Share the honest pros and cons of each and summarize your experience and opinion. It’s okay if you don’t have personal experience for each item or retailer – these gift guides are suggestions, not necessarily recommendations. 

Lastly, it’s no secret that high-quality images and videos can make a big difference in a post’s engagement and boost SEO, so ensure you’re including a visual aid for each item, whether that be a product shot, lifestyle image, or video tutorial – just confirm you have permission from the retailer to include.

Step 4: Add in affiliate tracking links

You’ve put in a lot of time and effort to build your gift guide, make certain your hard work is rewarded and you receive a commission for every sale you drive by adding in affiliate tracking links. As with any affiliate post on your blog, confirm you’re following the disclosure guidelines outlined by the FTC.  

Once you’ve completed the above steps, you can be confident you’re putting your best gift guide foot forward for Q4 success. Don’t stop at just one! We recommend creating multiple guides, catered to your audience – perhaps one for your friends, one for kids, one for co-workers, one for pets… you get the idea. 

Step 5: Schedule an ongoing social campaign

To maximize your efforts, leverage your social platforms to continuously bring attention to your gift guides throughout the shopping season. Create an ongoing schedule of posts to go out on your social accounts, directing your followers to these posts. Use a variety of imagery and specific merchant callouts to vary your feed and increase traffic to those pages in the hopes of ultimately increasing your affiliate income.

Continue to visit the Awin and ShareASale blogs for additional resources to support your affiliate efforts during the holidays, including Q4 checklists, trend forecasts, seasonal newsletters, webinars and more.