How to Generate Leads From YouTube Live

How to Generate Leads From YouTube Live

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal.

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is.

But people watch billions of hours of YouTube every day.

That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right?

Live video is such an effective marketing method that I believe everyone should be using it.

So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads.

The good news is that you can start producing effective Live content in a matter of minutes.

But first, you need to understand just how powerful Live video can be for your business.

Why Use YouTube Live Video?

Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing.

This means they’re missing out on a huge stream of leads when they neglect live-streaming services.

80% of people would rather watch a video than read a blog post.

You’ll also notice that 70% would prefer to watch your Live video on YouTube.

So why aren’t you using it yet?

Most likely, you’ve found that YouTube Live isn’t quite the plug-and-play system that services like Facebook offer.

Facebook is easy!

Your audience is there, so it definitely doesn’t get any hate from me.

But you haven’t tapped into that 70% demographic yet, so you can see where the room for growth is.

There are a few more steps involved in YouTube broadcasts, and then comes the problem of figuring out how to actually drive leads.

Let’s start by getting you set up, and then I’ll show you how to start increasing your Youtube leads.

How to Use YouTube’s Live Video

To get started, log into your YouTube account and find your Live dashboard.

If you haven’t created a YouTube account yet, this guide will walk you through it.

Once you login, look for the Youtube broadcast button — it looks like a camera with a plus sign.

This will take you to YouTube studio — but you might not have access to the feature if you haven’t verified your account.

Use your phone number to get your verification code through text or an automated call.

Then enter the 6-digit code:

Success!

Once you verify, you’ll see your YouTube Live dashboard.

Don’t be overwhelmed.

There’s a lot of information to digest and optimize, so I want to walk you through the most important steps before we get into the tactics you’ll be using.

There are three ways to go live: mobile, webcam, and encoder. Here’s the difference between the different YouTube broadcast types:

This is a step-by-step guide to setting up your stream and going live.

You’ll start with encoding software, which is the biggest difference between YouTube and other popular streaming services. You need to find a third-party software to go Live.

Encoders compress your video and audio into a format that’s compatible with YouTube’s platform.

The added benefit is that this makes your content available to as wide an audience as possible. Whether your audience is on mobile, desktop, or tablet, they can see you!

YouTube has a recommended list of encoders that will allow you to stream everything from your Wii U to your smartphone.

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Note to go live on mobile, you’ll need at least 100 subscribers — if you have less, then you’ll want to choose webcam.

If your goal is to stream some of your gaming, you’ll need to use an encoder rather than a live screen share on your PC.

The encoder you use depends on what you need, and you have plenty to choose from.

For example, let’s say you want to record an interview-style video from your webcam. Simple enough.

You’ll want to use an encoder like the open-source system calledOBS.

It’s easy, intuitive, and free.

There are more flexible options out there, but this is a good introduction to YouTube Live streaming.

A paid alternative would be something like VidBlasterX. Depending on what version you get, you’ll be able to stream in HD and have access to robust community support.

But let’s install OBS to keep things moving. Download it and go through the typical installation process.

Then click through a few more boxes until you get to one that looks like this:

Make sure you optimize for streaming. If you accidentally click the other option, it’s not the end of the world, but you want to make sure you’re ready to go with as little fuss as possible.

The next window to look for is one that looks like this:

You’ll need to make sure you set your stream type to Streaming Services.

The service you’re using is YouTube, obviously. And you’ll want to make sure you’re on the Primary YouTube ingest server.

Once you’ve settled all that, it’s time to click back to your YouTube channel and acquire your Stream Key from the Live Stream dashboard.

You’ll notice that my Stream Key is protected, and there’s a good reason for that.

You can actually stream on any channel you have the key for, so make sure you keep your key protected.
Now, you’ve set up your encoder, but you’re not quite ready to stream just yet.

You still need to add audio and video sources.

Otherwise, your audience will be watching a blank live stream while you’re fumbling to figure things out.

So, how do you add sources?

That’s easy. At the bottom of your encoder, you’ll see a toolbar that looks like this:

You’ll want to click on the plus icon in the box to add your audio and video sources. The results will look like this:

You’ll also be able to share a variety of items like images, text, or even screen share.

Before you click play, though, you’ll want to make sure your live stream’s information is optimized for your viewers.

Go back to your YouTube Dashboard and scroll down until you see this:

Input the proper title, information description, and set the category appropriately.

You likely won’t need to fiddle with the advanced settings just yet, so leave those be for now.

Now, after all that, you’re ready to get started!

On the right-hand side of the encoder toolbar, you’ll see a small menu:

The first option is to start streaming.

Click it, and then head back to YouTube.

If you’ve done everything right, you’ll see this:

That means you’re live streaming!

Share the link on your Dashboard to watch your audience grow.

How to Gain YouTube Leads with Live Video

You’ve set up YouTube Live, but now you need a strategy and content that will convert viewers into leads.

You still need to create actionable content, or else you’re just wasting your time.

Any content you create relies on the resources you pour into it; video is no different.

Plus,creating videos is an effective way to establish thought leadership, teach users about your product, and boost social proof.

But how do you do that with Live Video?

YouTube Broadcast Option 1: Host a Celebration

Who says business has to be boring? You have plenty of things to celebrate!

Maybe it’s your 10,000th customer, you just hired your 10th employee, or you’ve been in business for ten years.

Whatever the occasion, you can use Live video to spread the celebration to the world.

How does this work?

It’s pretty formulaic, so I’ll share it with you and then show you an example:

  1. Build excitement with announcements and social sharing.
  2. Plan the event. Coordinate what you want to say and share to keep everything engaging.
  3. Build a buzz. Share stories, failures, and successes. Build rapport with your audience.
  4. Broadcast. Go live!
  5. Post the highlights. Share your video in the following days and weeks with your followers.

Take this example from Results Fitness.

They built excitement with posts like this:

They even shared a four-part series of posts with success stories from their gym members over the years.

Then they went live for the pre-party before their official flash mob to build excitement.

The results?

They saw an immediate increase in membership sign-ups following the event. Pretty cool, right?

Just from sharing a big celebration, they were able to grow their bottom line and push into their 17th year with a win.

YouTube Broadcast Option 2: Be Interruptive

If your audience is used to reading your blog posts a Live video will come as an interruption to the pattern you’ve created.

If you’re doing the same thing every time, people get bored.

When they get bored, your competition will find them and steal them from you.

Instead, catch your followers by surprise with a live stream.

You’ll grab their attention like never before. You can also provide little touches, like including the office dog in your video, to keep the momentum going.

A great example of this is when Jason Carr, a news anchor from FOX 2 in Detroit, started live streaming from the back of a Cadillac on his way to a new job.

Only, his audience didn’t know he had a new job yet! As Carr said it, he was on his way to “parts unknown.”

It wasn’t until later that his audience realized that he was walking into a new job to meet his coworkers.

So use Live video to be interruptive and spice it up this week.

YouTube Broadcast Option 3: Engage Viewers

When you go Live, no matter the reason, do your best to interact and respond to comments.

I once watched a Live stream where a trusted professional was explaining a very technical and widely-discussed topic.

But he ignored the comments.

It was so infuriating to watch all the questions and inquiries go unnoticed and unaddressed. It made me want to turn the video off.

What if one of those questions leads to a sale?

Even if you need a moderator to help pose questions, it’s worth it to engage with your audience.

Or you can promise to go back and answer any unanswered questions after the fact.

Your goal is to keep the conversation flowing. Do that, and you’ll find yourself with the opportunity to demonstrate your knowledge, workspace, and engage in future Live events.

YouTube Broadcast Option 4: Get Personal

Your audience wants to connect with you. That means your Live video shouldn’t be stuffy and formal.

Find ways to be open and honest about mistakes, or show them something cool about what you do every day.

Callaway Golf has a great example of a very personal Live video. They decided to live stream a walkthrough of the office of the famous golfer, Arnold Palmer.

They showed off some really cool memorabilia like this honorary jersey and an entire wall stuffed with golf clubs.

What a cool way to keep things personal, right? Keeping it real will help your audience listen to what you have to say.

Being open and honest about mistakes you’ve made will make people want to engage with you more.

Statements like “I tried to only rely on blogging, and it nearly killed my business. I want to share with you…” are golden.

You’re showing vulnerability. Your audience will love the highs and lows, and ask you to share more.

YouTube Broadcast Option 5: Offer Private Access

Our final way to drum up interest in your YouTube Live event is to share something so cool that your audience just has to be a part of it.

Like, send a rocket into space.

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SpaceX has taken to using YouTube Live services to broadcast their highly-anticipated rocket launches, including sending Elon Musk’s Tesla Roadster into space.

There’s nothing more exciting than getting to T-minus one minute and waiting for a rocket to blast into space.

Why not give people direct access to that event?

To make it even better, SpaceX includes a simple timeline to show you how far into the launch the rocket is.

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Isn’t that just awesome?

I realize you probably won’t be launching any rockets into space.

But you do have your own exclusives and cool features that you can give your audience access to.

Start a stir about your new product launch, or offer exclusive info and require an RSVP from your followers.

Do what you can to create a community around your Live event and metaphorically boost your brand into space.

Then go Live and offer valuable, actionable content. Rinse and repeat.

YouTube Broadcast Option 6: Call Your Audience to Action

If you’re getting traffic, why stop there? Keep the momentum by asking your audience to do something.

I noticed when I was watching the SpaceX Live video that just before launch, when viewership would be at its peak, a small animation popped up that looked like this:

At the height of anticipation, they were asking me to Like and Subscribe! It was perfect, and I had to share.

There are plenty of ways to call your audience to action, though.

One great trick I like to use is to have a specialized landing page for my Live video.

I’ll invite my viewers to visit that specific URL to get something in return, like a consultation or helpful guide.

I also share that link in the video description and the chat section, just to make sure they can find the right link.

I do everything I can to keep momentum in a forward direction. If people like your content, they will want more.

Keep your audience moving with well-placed calls to action.

Conclusion

If you’re not using YouTube Live to generate leads, you’re missing out on a powerful tool for growing your brand.

Even if you’re using other live-streaming services like Facebook, you’re failing to tap into the millions of viewers that flock to YouTube every day.

This guide will help you set up YouTube Live and start streaming in a matter of minutes.

Use your new live-streaming capabilities to celebrate with your community, and remember to keep your persona approachable and honest. Disrupt your normal flow of content creation, or give your fans access to an exclusive or memorable event.

Above all, don’t forget your call to action. Your audience needs direction, and it’s up to you to give it to them.

What’s your favorite way to generate leads when you go Live?

13 Ways To Generate Roofing Leads – The Ultimate Guide

13 Ways To Generate Roofing Leads – The Ultimate Guide

Any business needs customers and clients to survive and thrive. How a company improves its customer base takes time and planning to organize a proper growth strategy to achieve continuous growth and not operate on the boom/bust cycle. So many are so familiar with how many businesses operate.

construction worker working with a drill machine

The same holds for the roofing business as it does for a brick-and-mortar retailer. How you generate your leads is an essential factor in your business’s growth and overall health.

An ideal strategy that allows you to find new customers while maintaining old relationships is crucial for your business’s long-term viability and makes long-term budgeting and business planning easier.

This guide will discuss how to find new business and maintain relationships with past customers regardless of whether you work primarily in commercial or residential roofing.

The first thing to understand is what do we mean when we discuss lead generation.

Lead Generation Defined

Lead generation is defined as the process you take to create potential clients for your business. By crafting a thoughtful strategy, you’ll build brand awareness and interest in your products and services by future customers.

There are three main phases of lead generation. The first step is creating awareness of your business, what you offer, and how to contact you. Think about it. Customers won’t hire or buy from you if they don’t know you exist!

Next, you’ll want to increase your product’s interest by prospective customers through advertising, the timing of your messaging, and what problems your service offers to fix.

Timing of your promotion and advertising on this is crucial. If you are a roofer, advertising to a household that just updated their roof isn’t an excellent strategy, and unless there’s some critical flaw in the new roof, it won’t lead to any sale for your business.

Finally, suppose you’ve implemented the basic strategy of awareness and promotion to intensify the customer’s intent to purchase from you. In that case, the last step is to move them toward closing a sale.

Let’s say there’s a significant storm heading to your area. If you’ve positioned yourself in front of potential customers and offer some incentive to contact you before the storm, you may see some uptick in business.

However, if you direct your messaging and promotion to potential customers after the storm, you’ll have a much better time generating leads.

lead generation process illustration

Using Lead Generation Strategies For Business Growth

Now that lead generation basics are understood, let’s discuss ways to create new leads for your business. There are two ways to generate leads in today’s marketplace: offline strategies and generating online leads.

Ideally, a strategy would include some form of both, but ultimately it’s best to focus your time and energy on the strategy that you find works best for your specific roofing business. Attempting both an offline and online system and analyzing the data about what is driving the most leads most cost-effectively is what you need to dedicate your business toward. 

Offline Lead Generation Vs. Online Lead Generation

offline vs online lead generation

Offline lead generation is the traditional way of generating awareness and offers for your potential clients. Some offline generation strategies work better for residential roofing leads, while others may fit the commercial space better and are discussed further in this article. Typical problems with offline lead generation strategies are that they tend to be more time-consuming and sometimes costly.

Online lead generation is prevalent right now. The main reason is that you can set up a campaign through social media, email, or a website with online leads. If it’s implemented correctly, it can act passively for your lead generation. Another factor why this form of advertising is so popular right now is that you can get a broader reach than traditional outreach at a fraction of the time and cost.

How To Find Commercial Roofing Leads

For commercial leads, a combination of offline and online strategies is a good idea. One of the biggest concerns relates to your overall budget and how much hands-on time you have to dedicate to your lead generation strategy.

Once your budget is determined, you can assign the labor to oversee the strategy. We’ll discuss some of the better offline ways to generate leads and then explore the online process.

The goal here is to offer something, advice to a problem occurs, a partnership between you and another vendor or builder, and to ask for contact information in return. By capturing contact information, you now have accessibility to a decision maker. If you market your services smartly, you will be a person you’ve educated and who can hire your services.

7 Great Ways To Generate Offline Leads

With any lead generation strategy, you need to understand that some tactics will generate faster results than others. In general, a lead generation strategy will take some time to implement, nurture, and then close the deal. Especially with offline strategy, it may take some time to get a return on your investment, so you need to plan for that in your budget as well.

It’s easy to spend a bunch of time and money without getting any return right away, and by understanding that these are long-term growth strategies, your business will be better off.

traditional lead generation illustration
  1. Network: Join up with a service organization such as Rotary International, or join a business-oriented organization such as the local Chamber of Commerce.  By joining organizations, you get your business out in front of people who may have a decision-making position within their organizations. 
  2. Trade Shows and Publications: By setting up a booth and attending trade shows, you’re front and center of businesses looking for future businesses to work with and hire. 
  3. Partnerships: To generate leads in commercial roofing, strategize what groups or organizations may want to partner with your business. Commercial acquisition companies that may buy and then sell commercial real estate would be a good start. You can be the “go-to” roofing specialist for them. Perhaps you give a discounted rate or help them find some properties to acquire in return for loyalty. 
  4. Local Seminars: Offer to host a regional seminar for complementary businesses, such as interior specialists, plumbers, or others, and invite commercial real estate and other companies to attend. You can direct the seminar to the costs and problems that only you and your complimentary businesses can solve. 
  5. Direct Mailer: You can set up a direct mail campaign to reach out to new construction and commercial construction companies detailing who you are, what you offer, and to get in touch with you. This method can become costly both in the mailer’s production in-and-of-itself and the price needed to mail them out in bulk. 
  6. Traditional Advertising: You can pay for advertising through traditional means such as print, television ads, radio spots, and billboards. Another cheaper idea is through sponsorship of local organizations and sports teams. You can have your business name included in the organizations and activities for a small fee, which gives your business some residual, passive advertising. 
  7. Referral Programs: Word of mouth is one of the best ways to get in front of potential clients. Creating incentives for employees, past clients, and others in your sphere of influence can be a great way to get in front of businesses that need your roofing services but don’t know about you or your offers.

Guaranteed Roofing Leads

roofing lead illustration

The only guarantee with lead generation for your roofing business is that it will take time and effort to tweak and improve your results. Lead generation in-and-of-itself is excellent, but what you ultimately want are high-quality leads.

These are businesses and individuals that are already inclined to make a purchase. You are working to make them want to purchase from you rather than a competitor.

Our guide to lead generation should guarantee some high-quality leads that will bring you a business in the short-term, as well as stabilize your long-term growth.

The Ultimate Lead Generation Strategy

To guarantee roofing leads, a mixed strategy of offline and online lead generation is the most ideal. However, as we discussed earlier, online leads are less costly than some traditional strategy, and once you start an online plan, you may find it’s the best source for your leads and budget.

6 Online Lead Generation Strategies

6 type of lead generation techniques
  1. Website Optimization: Having a website is an essential first step, but you also need to determine what you want your website to be. Is the website acting as a mere placeholder, similar to an online “business card” where customers can find the necessary information and ways to contact you, or do you want it to function as a more direct part of your lead generation plan?

    If you plan on using your website to help with lead generation, then having a detailed plan of the types of ways you intend to get traffic, that is, website visitors is crucial. And optimizing your website to become relevant to search engines is a lengthy strategy best handled by a marketer specializing in Search Engine Optimization (SEO). Examples of SEO for your website would be having it set up for keywords that a customer may be searching for when looking up a service such as yours.

  2. Content Marketing: Content marketing is a marketing type through information, video, and other visual forms that help promote general interest in a brand’s services and not explicitly promote it. It’s a subtle form of advertising, usually by operating a blog, sending emails, or other communication forms to a potential client without being pushy on the sales side.
  3. With content marketing, you’re showing your services, the types of problems they may solve, and are focused on helping advise your audience on common issues. Think about Coca-Cola advertising as a form of content marketing. Their ads show people sharing a soda, having fun, and a good time while being refreshed. It never actually says, “Buy Coke.”
  4. Lead Magnets: Lead magnets are something you can offer a person in exchange for their email and personal information. Capturing their personal contact information is essential because once you have it, you can market to them in any form you choose until they opt-out of participation.  Examples of lead magnets are a PDF or case-study that diagrams common issues and solutions. Webinars are useful lead magnets to collect information and are similar to a seminar but without the overhead of renting a space to host it.
  5. Social Media Posts: Social media is any digital tool that allows users to create and share content with others. Facebook, Instagram, Twitter are all great examples of social media. According to Pew Research, social media is the primary way to get eyeballs to your posts. Facebook is the king for where content is consumed, with over 70% of all users consuming video.
    Source: Pew Research

    With social media, you can target the audience you want to see your post and create a landing page to capture their information.

  6. Online Ads: Creating Pay-Per-Click, or PPC, ads can be a great resource and can be an expensive mistake if done incorrectly. Generating ads that specialize in targeting where your customers are looking can be a great way to be “present” to them.

Creating a detailed plan of who to target, where they might search, and the types of keywords they may be using are essential data points to consider when crafting your ad.

This method gets your ad in front of people searching online for a similar product or service and can be an excellent way to generate leads. If you’re unsure how to set-up a PPC ad program, contact a marketing company with a track record of success setting up PPC ads.

The best lead generating strategy will incorporate multiple angles of exposure for your business. By analyzing the results of what is gaining the most traction and what isn’t very useful, you can tweak your campaigns and become more sleek and efficient with your lead generation plan.

Suppose you implement a lead generation plan with an eye toward future growth. In that case, you’ll establish your business as an authority that can solve many of the issues that plague your potential clients. By having better brand recognition and traditional selling tactics, you’ll be able to book out business on a consistent long-term basis and not have to rely on your competitors’ boom/bust cycle.

How To Generate Leads on Social Media: A Step-By-Step Guide

How To Generate Leads on Social Media: A Step-By-Step Guide

Want to generate leads for your business on social media?

Then you’ve come to the right place.

In this guide, we’re going to talk about why social media is one of the best places for generating leads, and then we’ll give you a step-by-step plan for executing your social media lead-gen strategy.

(It’s not as difficult as you might think)

Onward!

The Undeniable Power of Social Media for Lead Generation

By far the most constant challenge that marketers mentioned (61%) in a HubSpot survey was “generating traffic and leads”, followed by “proving the ROI of our marketing activities” and “securing enough budget”.

statistics on traffic generation challenge

There’s no denying it.

Getting people to pay attention is a challenge.

Getting the right people to pay attention is even more difficult.

And while social media isn’t an end-all solution to that common problem, it is one of the best places to generate leads… if you know how to do it.

After all, social media is host to billions of users.

In the U.S. alone (which has 328 million people), there are about 223 million social media users.

statistics on USA social media users

The good news, then, is that your target market is almost certainly on social media…

… because darn-near everyone is on social media.

But lest you think that those numbers represent empty lead-gen potential, consider this brief compilation of statistics…

lead generation percentage from different social media

So it’s not a question of whether your business can generate leads on social media or not, it’s a question of how you can generate leads on social media… systematically so that you don’t have to rely on random bursts of motivation or creativity.

That’s what we’re going to talk about next.

Here our 5-step process for systematically generating leads on social media.

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Step 1. Choose Your Platform(s)

Most people talk about social media marketing as if it’s one thing.

But that’s not really true.

There are a lot of different social platforms where you could generate leads for your business.

Which platform should you choose?

Well, each platform attracts a different audience, encourages a different style of content, and ultimately, is good for generating different types of leads.

If you’re marketing for a B2B business, then LinkedIn is the king of lead-gen.

linkedin twitter and facebook lead generation statistics

If you’re marketing for a B2C business, then you might consider generating leads on Facebook and Instagram (the most general of the social media platforms) — those would also work for a B2B business.

facebook user statistics

Pinterest, on the other hand, is ideal if you’re targeting women…

age and gender based pinterest user statistics

…in the following niches…

women user activity statistics on pinterest

Twitter, like Facebook, is a bit of a generalist platform and would work for most types of lead-gen strategies.

gender age and location based twitter user statistics

TikTok is new to the social media landscape but has had viral growth over the last year. Its platform is made up mostly of young people. However, since TikTok is seeing such massive success, advertising on the platform is a bit more expensive than some other social media channels.

statistics on US tiktok user based on age and income

Which platform or platforms are you going to use for your lead-gen strategy?

The answer depends on the type of business you’re trying to promote.

Choose the platform that will get you in front of your target market most consistently.

And be honest about your bandwidth — if you don’t have time to manage content creation for multiple platforms, then just start with one.

You can always add more to the mix later.

Step 2. Create Your Lead-Gen Sales Funnel

Anyone could use social media to generate a few leads here and there…

But that’s not what we’re after.

We need to build a system for generating leads over the long-term. One that is easy to manage and gets real results with the least amount of maintenance possible.

That’s where your sales funnel comes in.

What’s a sales funnel?

Don’t get overwhelmed — it’s just a series of pages that are crafted to systematically guide each visitor toward taking the action you want them to take… in this case, becoming a lead.

So while we call it a “sales funnel”, it’s more of a lead-gen funnel. 😉

This is what we specialize in here at ClickFunnels.

The real beauty of a sales funnel is that, once it’s built, all you have to do is drive traffic from, say, social media, to the first page of your sales funnel.

So long as your funnel is built to convert (we’ll help you with that in a moment), then you’ll generate leads on autopilot so long as you keep driving traffic!

We recommend building either a Squeeze Page Funnel or an Application Funnel (if you need more detailed info from your leads).

(You can click on those hyperlinks to claim your free sales funnel, by the way!)

A Squeeze Page Funnel consists of just two pages: the squeeze page and the “Thank You” page…

squeeze page and thank you page funnel

To make this as effective as possible, you’ll want to include a compelling “bribe to subscribe” on your squeeze page — this is just a free gift or downloadable resource that solves your audience’s most immediate problem.

(Consider giving your audience a free checklist, how-to guide, audio lesson, or consulting session, for instance)

Here’s an example…

email capture pop up page

Then you thank the person for signing up and send them the free gift via email!

Easy as pie.

But remarkably effective.

An Application Funnel is similar to a Squeeze Page Funnel — the main difference is that the Application Funnel includes a quick application so that you can acquire more information from your leads.

application funnel page illustration

Ready to get started?

Once you’ve created your sales funnel, there are at least two different places you should place it on your website.

First, as an in-content CTA throughout your blog posts…

call to action within a blog post

And second, as an exit-intent popup…

exit intent popup page

ClickFunnels can also help you do that 😉

Step 3. Optimize Your Social Media Accounts

You know which social media platforms you’re going to use for lead-gen and you’ve even built a sales funnel that will automate a lot of the lead-gen process.

But before you start publishing content and driving traffic, you should optimize your social media profiles.

This shouldn’t take you super long, but there are a few things that you’ll want to make sure you do to set yourself up for success.

Add Your Sales Funnel Link To Profile Pages

Imagine that someone sees your content for the first time, loves it, and wants to learn more about you. So they visit your social media profile page. From there, you want to make it as easy as possible for that person to become a lead. So include links to the beginning of your sales funnel on your profile page.

smart blogger facebook page screenshot

Create a Consistent Brand Image

You don’t want people to visit one of your social media profiles and not recognize your brand. So stay consistent. The colors, logos, and even images you use on your website and social media profile should be as similar as possible.

twitter profile and website color combination

Fill Out Your Entire Profile

You also don’t want people to feel like they stumbled across a poorly put together social media profile. Take the time to add a photo, cover image, bio, and other important elements.

linkedin company profile information  adding

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Step 4. Create a Social Media Content Schedule

Now it’s time to start publishing content.

This is arguably the most difficult part of building a social media lead-gen system.

You can’t just create a sales funnel, share some links, and hope for the best.

You have to consistently create new content… content that resonates with your audience, builds trust for your brand, and encourages click-throughs to your sales funnel.

Sound like a lot?

It is.

But it’s not so much that you can’t handle — and you can scale your content publishing schedule to whatever is reasonable for your bandwidth.

(Sharing content on your social media channels once per day is a great place to start)

We highly recommend using a tool like Trello, Asana, or Notion to create a content schedule.

trello dashboard screenshot

And you can use a tool like Buffer to schedule social media posts all at once!

There are a few different types of content you can share as a part of your overall strategy. Let’s briefly go over those.

  • Website Content — This is the content that you’ve published on your website (blog, podcast, etc) that you’re sharing with your social media followers. This is the most beneficial type of content for lead-gen because you’re pointing people back toward your website where they can opt-in to become a lead.

    However, this type of content also takes longer to create. So you might only share this type of content once or twice per week. 

    (Remember to include opt-in forms to your sales funnel within your blog content so that people can systematically become leads!)

  • Social Media Content — This is social media content that doesn’t point to any external websites or resources. It’s simply there to engage your audience, add value, and build brand awareness. It’s easy to create and will likely be a big part of your social media marketing strategy.
  • Other People’s Content — Sometimes, if you’re out of ideas and don’t have anything unique to share with your audience, it’s not a bad idea to share other people’s content. If it’s good content, then your audience will still look to you as a great source of information.

It’s likely that your social media sharing schedule will include all three of these types of content.

So don’t be afraid to do a little of everything.

Publish your own content once per week, share social media content five times per week, and share someone else’s content once per week.

As your bandwidth increases, you can lean toward sharing your own website’s content more often.

But here’s a question…

What should your content be about?

Ideating content is often one of the most difficult parts. So here are a few content creation questions to get you moving in the right direction…

  • What Questions Does Your Target Market Have? What are the common questions you get from your target market? Answer those questions in a blog post or podcast!
  • What Story Can You Tell? Tell a compelling story that will resonate with your audience, a story that they can relate to.  
  • How Can You Inspire Your Target Market? Share a quote, idea, or case study that will inspire your audience to grow and take action. 
  • How Can You Engage Your Target Market? What is a hot-topic issue that your audience really cares about? Ask the hard questions and get them talking!
  • How Can You Add Value For Your Target Market? What are the main things that your audience struggles with? Help them with it in a detailed blog post or with a quick social media post.

You can return to those questions whenever you’re struggling to come up with content ideas.

Pro Tip: You can also repurpose your blog content or podcasts into social media posts. Sharing quotes, video snippets, or infographics from your existing articles and episodes is a quick and easy and easy way to create content for social media.

Step 5. Give Your Content a Boost (Paid & Unpaid)

So you’ve got a content schedule and you’re consistently publishing content on social media.

That’s awesome!

But it’s not the end.

Creating content takes a lot of effort — particularly blog or podcast content.

So naturally, you want to drive as much traffic as possible to every single article or episode that you publish.

And while sharing the content on your social media profiles is a good first step, it’s not enough — you should also consider paying to boost your content’s reach or doing so organically.

You can pay for ads on pretty much every social media platform — Facebook, LinkedIn, Pinterest, Twitter, and TikTok.

Just make sure you’re targeting the right people, staying within your budget, promoting content that drives people toward your sales funnel, and monitoring results.

Here’s an example of what this can look like from our own Facebook ad campaigns…

facebook ad copy of clickfunnels

That link takes them to an article that provides free value. While they’re there, they can sign up for a ClickFunnels trial or download one of our free resources.

And most importantly, since we’re paying Facebook, that content is reaching more of our target market!

Consider setting a budget for advertising each piece of content (even $10 is a good start!), monitoring results, and continuing to advertise content that is generating leads.

(You can also advertise straight to your lead-gen sales funnel if you want to generate leads more directly!)

But what about giving your content more reach without spending more money?

Here are a few ideas…

Ask For Shares — Email or message people who you think might be willing to share your content with their audience. Commit to messaging a certain number of people for every piece of content you create (100 people, for instance). Below is an outreach script that I’ve used with pretty good success…

Hello NAME!

First of all, I LOVE your twitter feed. Following!

I just published an article on my own blog that is similar to some of the other content you’ve shared — I usually don’t reach out like this but I’m really proud of this article and I thought you might like it, too. 

LINK

If you do, would you mind sharing it with your audience? It would mean a lot 🙂

Either way, glad to make the connection!

SIGN-OFF

Include Influencers — One of the easiest hacks for getting more shares on your content is to include influencers in your niche within the content. Reach out to them and ask for contributions (most of them will be totally game for it!) and then, when the article is published, message them, thanking them for their contribution and asking them to share the article with their audience.

That’s exactly the strategy that was used behind this article, for instance…

blog post writing technique

Share in Niche Communities — Most social media sites have niche communities where people gather around a common interest. These communities comes in different formats, however. There are Facebook Groups, LinkedIn Groups, Instagram hashtags, and Pinterest Group Boards. Share your content in these areas to get additional reach for no extra cost!

Ready to Generate Leads on Social Media?

Social media is a powerful tool for generating leads.

And you can follow the above steps to start moving in the right direction — choose your platform, create your sales funnel, optimize your profile, create a content calendar, and give your content a boost.

That’s the process.

Follow it and you’ll be generating leads through social media in no time!

Try ClickFunnels FREE For 14 Days!