Why Graphic Designing is Ideal for Digital Marketing Today

Why Graphic Designing is Ideal for Digital Marketing Today

Graphic Designing, the most pervasive art today, has given a new meaning to digital marketing. With minimal and simplified design basics, this tool had been adding contemporary flair to a company’s advertisement profile. Every company strives for a position higher than its competitors. Indeed, businesspersons can survive the struggle when marketers use something unique in their commercial scheme.

Among all other online marketing campaigns, graphics work wonders. The concept of using visual elements has always been a means mainly to appease the target audience. Today, graphic designing has climbed a step up as one of the most fundamental factors that have been affecting the success of a digital marketing campaign.

Until recent past, many entrepreneurs failed to understand the significance of Graphic Design. Now, there has been an immense interest amongst people. A new wave has been describing the convergence of digital marketing and graphic design. Today, these two industries have become inseparable. In this year and the years to come visual elements will provide immeasurable benefits to a digital marketer.

Let’s dive more into the concept of Graphic Designing and role of Graphic Design in Digital Marketing World.

What is graphic designing

Graphic designing is art with the purpose that involves a creative and systematic plan to solve a problem or achieve specific objectives.

It is a unique process of visual communication through images, symbols or even words. Graphic elements, hence, enhance the aesthetic expression of concepts and ideas. Efficient Graphic design highlight plans to discover what makes an image genuinely stand out and get shared.

what-is-graphic-designing

Essential Graphic Design Tools 2018

A designer may use several design-related tools such as sketchpads, graphic designing books and other designing software tricks to be successful. But,the present year will see a considerable change in this visual designing trends. It will diverge from its earlier design concepts and take in flat design landscape formats and introduce more to its basics.

Graphic designing as the best instrument for digital marketing

Digital marketing is based on the delivery of visuals and informative contents. Graphic design turns a company’s ideas into realistic revelations. This way an enterprise communicates with its target clients effectively. In today’s fast-paced world, where consumers have a short attention span, a clear stellar visual accompanied with brief content is the only way of gaining attention.

Therefore, exclusive graphic elements play an increasingly important role in captivating people’s mind. Visual language communicates a company’s personality to its potential clients. A design does so much more, it evokes emotion and makes you noticeable amidst vast competitors. Visual communication invokes direct customer action and initiates them to contact a company in instantly.

How visual illustrations create an impact on digital marketers?

• Influence potential customers in Social Media

Due to the fast growth of social media and dependency on the internet, prospective clients get exposed to Twitter, Facebook, Instagram, Linkedin on the Web and on their mobile devices. Graphic Design Tools 2018 are anticipated to create the best and the most in-demand graphics – infographics, social media cover photos or trendy header images.

influence-potential-customers-in-social-media

Undoubtedly, quality design gets the desired results. With extensive demands from the consumers and the mushrooming of numerous companies in the same domain, creativity with intuitive and efficient designs can push an organization to a whole new level. Fascinating images create a connection between an organization and its target audience and help you build on that relationship. They encourage discussion and initiates more shares.

Visuals that are attractive and informative finds significant foray into ensuring optimal reach and engagement between a brand and the target audience.

With graphic design, an organization can take the chance of transmitting the idea to a potential customer without much struggle. Customers can figure out what or how a product/service would suit them and why they should invest. A popular website puts forth, “Creativity helps to think more efficiently and Graphic Designers make this successful.”

• Graphic Design is not only just pictures and drawings

It is a significant part of content marketing which is an art of communication. Visuals are apt at problem-solving through imagery pictures and creatives.

For businesses, this is a most effective as well as one of the ideal ways to engage with customers. Almost all marketers are of the view that Graphic Designing is one of the significant components in the digital marketing world that help to build brand awareness and influence the customer’s decision-making process.

A means of attracting traffic to website

Perfect designs of graphics and promote your website by driving traffic to your site. A website can receive more and more traffic while you keep it alive and update it with creative and innovative designs. It is needless to say that search engine rankings of your website will undoubtedly improve further.

A graphic artist’s design skills combined with practical business sense act as a magnetic force to impress clients. A designer creates beautiful, eye-catching design works that are sure to impress viewers and further initiate countless traffic. Once a client comes across an organization’s impressive advertisements they are sure to stick around and inquire about the product also.

what-graphic-design-will-witness-in-2018

What graphic design will witness in 2018

Keeping the usual Graphic elements intact, this year there will be several new inspirational designing inputs.

Following are the trends to watch for:

  • Responsive logos: With an increase in mobile browsing, logos would rule the market. It is the idea of creating logos that would feature similarly on a website and mobile device.
  • Color transition: This effect would dominate the market today. With the advent of flat designs and gradients, there will be increased use of the  “color transitions.” Color Transition refers to the modern application of vibrant, smooth and fitting designs within flat artful conception aesthetics.
  • Semi-flat design: Designers started reintroducing shadows. These shadows are large colored and add subtle depth and dimension, unlike “drop-shadow” predecessors.
  • Typography would rule graphics: Typography in 2018 will be bigger and bolder.  This year designers will opt for artistic effects, huge headlines and extra-large font sizes.  Hence there will be more typeface variety in the current year.
  • Custom graphic art and illustration: The demand for custom visual art and drawings will emerge this new year.  Personalized imagery has always played a significant role in print media. This year custom graphic would rule the digital marketing industry.

A business grows when promoted correctly.  Impressive graphical representations are the appropriate ways of developing your business and find potential clients. When a prospective client visits your website, they would be amazed by striking features and information that  visual.

 

A Comprehensive Guide To Graphic Design Styles

A Comprehensive Guide To Graphic Design Styles

A fortified client relationship with the business can be formed when the design is relatable and aligned with the project requirement. Our eyes have always feasted on the amazing designs that reflect the purpose and message of the brands. Art has been the best medium of expressing the human emotions & businesses have put types of designing into work to entwine the audience through their strategies of creative branding. Here are the graphic design styles that you have been looking for. Abstract, minimalist or grunge, you will love theses handy guide of graphic design styles defined with amazingly colorful designs.

The 3-Dimensional

The alternative skeuomorphic designs, which is the concept of creating artistic designs in life-like accents. This is also among the top fine art trends 2018 to look out for.

Attributes:

  • Gives lighting effect
  • Majorly comprises of a single shade of color
  • Gives an illusion of volume and depth

Blends in well with:

  • Masculine
  • Illustrations
  • Grunge
  • Fun and playful styles
  • Abstract

Vintage/Retro

Retro is the concise version of the word retrospective. Just like its literal meaning, the retro illustrations give us a taste of the recent past. There are many popular vintage graphic design styles that are inspired by the Victorian Era, the minimalist style movement and the industrial revolution.

Attributes:

  • The illustrations mainly incorporate music themed visual elements
  • Visual elements that are reminiscent of the 19th century
  • Usage of decorative styles, hand-drawn typefaces and letterpress

Blends well with:

  • Typography
  • Nature
  • Luxury
  • Grunge
  • Flat
  • Amusement

vintage-retro-graphic-design-style

Abstract

Abstract graphic design styles 2018 do not byline the general standards of art. Any random line, print or pattern that attracts the attention of the onlooker, is considered to be a abstract. Abstract illustrations are created with the perfect blend of random colors and shape n any size, appealing enough for the audience and practical enough for clients to fulfill their marketing objectives.

Attributes:

  • Undefined object representation
  • Calls for personal or individual opinion

Blends well with:

  • 3D
  • Professional
  • Natural
  • Geometric
  • Fun & Entertainment
  • Minimalist

Typography

Typography is the modification of fonts that are written (or designed) to invoke a sense of interest in the minds of the target audience.

Attributes:

  • Font style relevant with the theme of the project
  • Design of the text conveys the brand message

Blends well with:

  • Feminine
  • Retro
  • Natural
  • Illustration
  • Grunge
  • Fun & Entertainment
  • Flat

Photorealistic Illustrations

The artistic concept where the designer matches the illustration with the real appearance of an image (or the inspiration).

Attributes:

  • Well-defined lines
  • Lots of detailing
  • Resemblance to the original image

Blends well with:

  • Vintage
  • 3D
  • Natural
  • Feminine
  • Masculine
  • Grunge

Minimalism

Minimalism technique is characterized by its simplicity. It is different to the concepts of luxurious and highly decorative illustrations that form the most plain platform of messaging.

Attributes:

  • Minimal elements used
  • Selective number of colors utilized
  • Communicates message in a straight-forward manner

Blends well with:

  • Luxurious
  • Abstract
  • Professional
  • Feminine
  • Geometric
  • Flat

minimalist-graphic-design-style

Image Source: A1 Future Technologies

Conceptual Graphic Design Styles

Conceptual graphic design is the metaphorical depiction of any visual idea. It is more like a fictional slice of the entire concept of illustrative style which does not stick to the generalized concepts.

Attributes:

  • Inclusion of real like elements not necessary
  • Based on the personal point of view of the designer

Blends well with:

  • Feminine
  • Masculine
  • Grunge
  • Natural
  • Abstract
  • Illustration
  • Minimalism

Feminine Illustration Design

Feminine illustrations are characterized by incorporation of soft and timid color palettes, motifs elements and icons that the women audience can connect to.

Attributes:

  • Fonts are mainly based on cursive styles
  • Colors are mainly based on soft pastel shades, corals to bright colors of orange, purple and pinks
  • May contain women centric-icons like face, lipstick, stilettos and other women fashion clichés.

Blends well with:

  • Typography
  • Nature
  • Luxury
  • Illustrations
  • Flat
  • Minimalism

feminine-illustration-design

Image Source: Logo Design Team

Masculine

Graphic Design Styles that are designed to appeal to men. The designs incorporate elements like rugged texture, monochromatic shades of white, black, blue and gray, and simple curves and lines that convey the message without much a fuss.

Attributes:

  • Thick and bold fonts
  • Hard edge (sharp or bevel)
  • Preference of darker colors and shades

Blends well with:

  • Vintage
  • Corporate
  • Luxurious
  • Illustrated
  • Grunge
  • 3D

Flat Design Graphics

This is another category of the minimalistic look that requires very less usage of colors with eye-pleasing aesthetics and color schemes.

Attributes:

  • Very few colors are utilized
  • No shadow effects is provided

Blends well with:

  • Retro
  • Typography
  • Luxury
  • Geometric
  • Feminine
  • Minimalism

Luxury Graphic Design

The designs evoke the sense of pleasure and comfort in relevance of standardized living. The illustrations are incorporated with shades of gold, silver, royal blue, emerald greens, bronzes, whites etc.

Attributes:

  • Shades are used in a pattern of minimalism using sophisticated elements
  • Stylish fonts of cursive are incorporated that might be modern or old-style
  • Clean and clear use of intricate motifs

Blends well with:

  • Retro
  • Masculine
  • Flat
  • Feminine
  • Minimalism

Fun and Playful Graphic Designs

Informal, light-hearted and humorous designs that appeal not only adults, but also target audience of tender ages. The designs can be semi-realistic, realistic, animated or artistic.

Attributes:

  • Caricatured, animated elements of persons, animals or subject
  • Amazingly colorful
  • May incorporate fantasy elements

Blends well with:

  • Retro
  • Typography
  • Natural
  • Illustrated
  • Abstract
  • 3D

fun-and-playful-graphic-designs

Image Source: Playful Graphics – Graphic Design that Surprises

Grunge

Grunge is considered to be a sub-category of the retro style. The design incorporates gritty, dark and Gothic style. The images or the designs are distressed, dark, rough reflecting the punk accent of its purpose.

Attributes:

  • Usage of dark and monochromatic colors
  • Gives a feeling of danger, silence and thrill

Blends well with:

  • Retro
  • Typographic
  • Masculine
  • Illustrated
  • 3D

Geometric

The designs are all about angles, lines, circles and other different shapes along with their heavy usage, throughout the frame.

Attributes:

Incorporation of shapes is symmetrical angles or in perfect curves.

Blends well with:

  • Corporate
  • Flat
  • Minimalism
  • Clean
  • Abstract

Illustrated Graphic Designs

It is the concept of visual interpretation of a text. Many subcategories can be found in the illustrated forte of graphic designing, mainly revolving around conceptual art and photorealism.

Attributes:

The appeal is worth to look for since they are based on hand-drawn designs

Depends on the drawing skills and styles of the artist

Blends well with:

  • Vintage
  • Typography
  • Natural
  • Masculine
  • Grunge
  • Fun
  • Feminine
  • 3D

Conclusion

Well, there are graphic trends that you must make it a point to avoid. Today the designs that are powerful and versatile enough to make a business achieve its marketing goals may not be trending tomorrow. Graphic design styles and trends are always evolving. And here, while we at the Infographic Design Team are serving you with the best graphic design trends to follow for any marketing or aesthetic exigency, we suggest you to keep a look on the evolving trends as well. Just a word of wisdom from a team of designers to the others.

 

The 10 Aspects Of Motion Graphic Design Every Animator Should Know

The 10 Aspects Of Motion Graphic Design Every Animator Should Know

Motion Graphic design is everywhere. Be it movies, or TV commercials, or any other form of entertainment, or ‘Infotainment’, motion graphics are practically everywhere around. If you are unsure about the right kind of explainer video to spread your message loud and clear, motion graphics can be your best choice.

This video form is not just visually enthralling but also has proven marketing potential. Motion graphics can transmit any complex concept most memorably and engagingly.

What are Motion Graphics?
At the current time, video contents give a massive boost to any marketing strategy, regardless of the size of the business or the product/service. If you want to deliver your brand message or marketing pitch within a few seconds, there’s nothing more engaging than a video. Amidst all other kinds of video animations we see, motion graphics stand out the most, given its formal style.

This is an exclusive style of digital animation that has the magical power to manipulate an image. Converting a face into a moving character, turning a shape into a full sentence, a stock image into a video clip, so and so.

This form has the most sophisticated and elegant approach and can be well used for information and entertainment alike. Motion graphics can turn any boring information into the most enticing content. Moreover, if you have any stats, figures, or numbers to showcase to your audience, motion graphic is the best video form for the purpose. These kinds of animations can actively trigger human emotions and make your story even more engaging.

As we all are visual learners, it is indispensable that the particular form we choose to educate our target audience, must have high visual power. And that’s what motion graphic is all about.

The Role of a Motion Designing Artist
Also, one has to have a clear understanding as to what does a motion graphic designer do precisely. They create digital artwork for the web, television, or films. Specifically movie clips, commercials, trailers, title sequences, marketing pitch, explaining a product or service. By adding motion to the graphics, motion graphic designers breathe life to films, websites and TVCs, and make them cost-effective. Because traditional animation takes long in conceptualization, creation, and render.

Graphic designers with years of hands-on experience can indeed apply their design skills to making motion graphic designs. It is all about following some basic principles and knowing certain aspects of motion graphics. Motion design lets a designer create beautiful layouts and play around with typography, amalgamate the moving images to sell a product or a service. Filmmakers and marketers are expanding their imaginations as well as budgets to incorporate high end technology into their animations.

Taking up Motion Graphic Designing as a Profession
As there has been a steady growth in motion graphic design, more and more animators are taking it as a profession as they can see the growing demand in it. Though it is relatively new on the design front, there’s no stopping to it.

And today, we have a plethora of motion graphic design software at our disposal, that could be implemented to create high end animations. Designers like web designers, UI-UX designers, app developers – all these individuals are multiplying in numbers with the implementation of new-age technologies and other IT advancements. That being said, there’s a steady demand in skilled and savvy motion graphics designers to make the movies, TV shows, websites and apps, all the more enticing.

In short, being a 2D motion graphics designer is, in itself an achievement, where you can make a great career. It is a perfect concoction of creativity and opportunity given the present times.

Know the Aspects of Motion Graphic Video
So before you think of pursuing your career as a Motion Graphic artist, learn about the fundamental aspects of the form. The Twelve Principles of Animation as penned by famous motion graphic designers of Disney, Ollie Johnston and Frank Thomas, in their book The Illusion of Life: Disney Animation, are still contemporary, even after 39 years!

Still now, those principles are considered to be the ultimate rule book for all animators. We would discuss a few of those principles and skills, along with some other notable aspects too. If you are determined to take up this profession and want to possess a fancy motion graphic designer portfolio, this blog is a must-read for you. Let’s begin!

1. Knowledge of the Basic Creative Arts
Well, the creative career of motion graphics is open to everyone. For the pro, even for the novice! So if you are a beginner and want to seek a job as a motion graphics artist, then the first and foremost skill that you must possess, is the basic knowledge of art. This is the very basis of any form of graphic design that one must have while aspiring to become a motion designing artist.

Prowess in traditional and classic art is of paramount importance that empowers you to be more creative in your work. And the execution of this skill takes nothing much; one can simply sketch an innovative idea on paper before even going digital.

This aspect of motion designing also helps to brainstorm ideas and in exchange of thoughts, that speeds up your workflow to a great extent. Using the software to create the graphics is always an option, but if you want to breathe life into the graphics, gear yourself with the fundamental and traditional skills of creative art.

2. Sense of Motion and Animation
Though motion graphic is just another form of 2D animation, it is not just setting some keyframes; it is more than that. Since you have to animate the graphics, you must have that eye for animation and how things must be in motion to create the desired appeal.

In character animation, there are humanoid characters that can clearly make the audience understand what’s going on in the video. But in motion graphics, everything you do, you do with the graphic pieces. You have to judge the fade-ins and fade-outs, where to put a little bit of exaggeration and where to ease out, etc.

Your storyboard might have the greatest of design, but if the animation doesn’t fall into place, all your efforts will go in vain.

3. Skill in 3D Modeling and Design
Though motion graphics is mainly a 2D form of video, one must not confine himself to a specific standard. With the change in the industry, an aspirant motion designer must adapt and expand. Having 3D design skills is one such adaptation. As a motion artist keep your eyes open, you would see a volley of 3D arts in brand logos, TV show intros, commercials, even in movies. A great deal of the future of graphics is in 3D animations.

Understanding points in 3D space, the interconnecting lines and the polygons created by those lines are a vital part of 3D modeling programs. Having these skills will take you to greater heights. So while you plunge into the 3D realm, you will find more opportunities waiting for you.

4. Grasp in Color Psychology and Theory of Shades
A motion graphic artist must possess a thorough knowledge of color psychology and how each color affects the human mind. As we know, motion graphic is all about adding motion to static graphics, so if the color scheme is distorted, the animation won’t bring that engagement level amongst the audience.

Knowing how colors affect the moods and feelings, both positively and negatively, goes a long way. Your motto must be to tune the audience to your creative thoughts. However, if there’s a visual jerk created by a patch of unwanted color, the whole motivation of the audience goes. You must be balanced with the color pallet you use, what exactly you want to convey with the color scheme. Is it love that you want to convey? Or is it wrath or hatred? Or is it strength? Pity?

Understand each humane feeling and convey your ideas through the right hue. If your motion graphics video is about winter, try to stick with white. Any color splash will distract the onlooker and make the video lame.

5. Understanding of Surfacing, Texturing and Lighting
For your audience, everything that is on the video is just moving shapes and images. However, that is not so easy for you though. A motion artist must look beyond shapes and images, and get the texturing right. If the texture of the graphic is not of high quality, the graphic will look bland onscreen.

Hence, an artist aiming to become a successful motion designer must have robust knowledge and skill for Texturing. He/she must know everything about Surfacing and how it is instrumental in making a 3D graphic look photo-realistic.

The artist must have the skill- set to incorporate the proper surfacing – reflective, rough, translucent, shine, transparent or refractive. Knowing which one to use falls under the skill set. Not just this, having a legitimate idea of lighting effects is also required.

Disorganized lighting creates an illusion in the eyes of the audience that is never wanted by any animator. And when the lighting is adequate and apt, the graphics are even more life-like and vibrant.

6. Mastery in Anticipation
This is one of the many aspects of motion graphics that must be considered seriously while creating a motion graphic video. It is a trope that usually prepares the audience for a specific movement and makes that movement or action appear realistic. If you take a sequence from a game of cricket, while taking the strike, the batsman moves back and rotates his/her upper body, swings the bat backward to get enough force. This is anticipation.

If there’s no enough anticipation behind an individual action, then there’s no force or energy in it. So understand the level of anticipation and how much of it you should put to use in your animation. The right amount of anticipation can only be determined by the speed following it. If the after-action is not so speedy or powerful, then the anticipation will also be minimal.

Mapping the right amount of anticipation in your video will not only sell it but also will make it stand out. And this aspect is especially crucial for motion graphics where you have to play with texts and typography. If your script demands to fly off the screen, the correct anticipation will be that the text goes backward a bit and then continues forward. From this action, the viewers will understand that something big is going to happen next.

7. Knowledge of Typography
The above point brings me to this one, regarding Typography. In a nutshell, Typography or Text builds a motion graphic design. And is one of the principal elements utilized the most in any motion graphic whatsoever. It can be deemed as the driving force behind every successful motion graphic animation. Generally, these kinds of videos only use the types to convey statistics, a brand message, even a product or a service.

Whether it an explainer video or a promotional, typography or texts are elementary. The right knowledge about this aspect of motion graphics will take your animation to the next level and also make it easy for your audience to understand the whole point of the video.

8. Significance of Establishment of Interpersonal Communication
Some might not take this seriously or might think this to be unimportant. But the truth is the opposite. Interpersonal communication is just as vital as any other aspect of motion designing we have discussed until now. Any motion graphic video to be successful and lauded with praise must establish a connection with the audience. If there’s no connection, the video falls flat.

Being a great motion designer doesn’t mean you create fancy animations or cool graphics. A successful motion designer must be able to convey their message to the audience and the clients.

And this is where the aspect of interpersonal communication skill comes. This forms the basis of any video animation that communicates a specific idea to the onlookers. Curt and mechanical communication majorly fails a motion graphic video, regardless of how engaging the animation may be.

9. Knowledge of the Correct Way of Staging
Staging refers to directing the audience’s attention to the correct element. In any motion animation, you need to make it clear and straightforward as to which item is of the highest importance. And then guide the audience’s vision to that particular object. Else, they would focus on the wrong element and the purpose of your video would get botched up.

As per the stalwarts of this field, staging is all about presenting an idea in a way that is unmistakably clear and understood by everyone. This aspect of staging is highly essential for any aspiring motion artist to know, as it determines the quality of the video from the audience’s PoV.

The placement of the objects inside a frame, the lighting, the position of the camera, all of these contribute to the staging phase. Understand the primary point of a specific shot and what exactly you want to convey to the viewers. Once you get this right, the staging will automatically be in place. You have to decide where your viewers should look when the video is playing. It’s your call totally!

10. The Prowess of Creative and Innovative Thinking
This one is a no brainer that a great motion graphic designer must be able to think creatively. Well, this is what differentiates an artist with others. Simply put, as an artist, you are the showman. And the end-users or viewers are the spectators. So whatever spectacle you present in front of them, it must be a creative genius.

This is another aspect that every motion graphic designer must be acquainted with. Most of the time, clients provide a very basic idea or a concept. A creative thinking artist would modify that little idea into something big to create a storyboard. And eventually, turn it into an engaging and appealing animation piece. Bringing the graphics to life is not easy, but when one possesses imagination and creative thoughts, it becomes easier to handle complex concepts.

Wrapping Up
So these are some of the pivotal aspects of motion graphic video creation that every motion artist must know. These can also be deemed as the essential skills you need to know to pursue your career in this field and make your video stand out in the crowd.

A profession in motion graphics and arts is genuinely amazing. You can take your imagination to any level you want. It is not just creatively satiating but also profitable. Given that 87% of online marketers use videos in their content marketing, it is the prime time for motion graphic designer jobs.

As per Cisco, by 2021, video content will account for 80% of all Internet traffic. Never stop learning or holding your curiosity. You never know wherefrom you get the idea for your next video, so always keep your mind open and acquire the necessary skills. Once you are familiar with the fundamentals, you may tackle any video project.

Apart from the aspects of motion graphic design mentioned above, always remember to evolve yourself along with the industry, keep practicing, have patience, look up to the professionals and admire the best of examples. Godspeed!