Rapidly Growing Business? Here Are 13 Ways to Stay on Brand

Rapidly Growing Business? Here Are 13 Ways to Stay on Brand

Branding is incredibly important for any business. It becomes critical, however, when your company is growing quickly. After all, if more people are coming in contact with your brand over a shorter period of time, you must solidify the right message for that audience.

So, how can you keep your communications consistent as you expand operations and onboard new team members? To find out, we asked members of Young Entrepreneur Council how to stay on brand when a new company is gaining traction.

Here’s what they had to say:

1. Create a Consistent Social Media Voice

As your team grows, more people will be posting as your brand on different social media channels, so it’s important that you have a consistent voice across the board. Create a document that outlines the type of voice you want to portray. Is your brand funny, serious or a mix of the two? What are some jokes that you’ve used in the past?

Syed Balkhi, WPBeginner

2. Develop a Brand Persona

Having a very clear and thoroughly fleshed-out brand persona is essential to ensure consistency in messaging. It enables your team to communicate in your brand’s voice across all channels, from your website to social media to email marketing. Brand personas can, and probably should, evolve, but the sooner you define one the more on brand your messaging will be.

Karl Kangur, MRR Media

3. Create a Collaborative Style Guide

Having a brand style guide that is both easily accessible and managed in a way that leads to collaboration between team members is a great way to ensure messaging and brand guidelines are adhered to even as new channels are identified and built out.

Nick Eubanks, From The Future

4. Educate Employees During Onboarding

My company is currently in a rapid-growth phase, so we’ve made brand messaging part of our onboarding process for new hires. Everyone who comes through our doors learns our value propositions because they apply to company goals beyond marketing. They guide the interactions we have with customers and our vision for the future state of the company.

Sean Harper, Kin Insurance

5. Prioritize Quality Over Quantity

When marketers and public relations professionals are in a rush to draft a press release or marketing email, mistakes happen that can negatively impact how your customers receive brand messaging. To keep your communications on brand, prioritize quality over quantity. Be strategic about the marketing and media opportunities you pursue (and the ones you decline).

Firas Kittaneh, Amerisleep

6. Keep Your Ears Open

The best way to stay on brand and relevant as your business grows is to listen to your current customers. As people who already benefit from your products and services, it is crucial to pay attention to their ideas and the feedback and comments they make on social media. Customers help build a brand and keep it on track.

Blair Thomas, eMerchantBroker

7. Hire a Designer and a Copywriter

Different teams manage different communications channels (in-app is engineers, email and social media are marketing, knowledge base and tickets are customer support), which makes it very hard to align them. Before the “publish” button gets pushed, everything should have gone through a designer and a writer with a deep understanding of your brand.

Tim Chaves, ZipBooks Accounting Software

8. Remain True to Your Core Values

Even as you grow and scale up your marketing, it’s important to stay consistent with your core brand identity. To do this, you need a clear understanding of your role in the marketplace and your unique value proposition. Understand what your customers expect from you in your messages and marketing as well as in your products. Always remember your commitment to your core values.

Shawn Porat, Scorely

9. Centralize Your Documents

We have a centralized place, our intranet, where all of our documents can be found. These documents are constantly being updated. Employees send marketing team requests for what is needed and then they are uploaded to the intranet so everyone can find and use them.

Nicole Smartt, Star Staffing

10. Remain Consistent

Stay true to your brand’s purpose. Through familiarity, you’ll build a good business reputation. If you keep switching the name, the look and the message, people will think they’re looking at a different company. Stay consistent to your brand by creating relevant content that will also enhance it. Old customers will recognize your longevity while you continue to build the business.

Codie Sanchez, Www.CodieSanchez.com

11. Utilize Trusted Communicators

Even while a business is rapidly expanding, one thing you do not want to do is have newer team members handle outward communications. I’ve found that the best way to maintain a consistent level of on-brand communications is to have team members with seniority have the final say on content editing and social media, while newer talent shadows the seniors to better understand the brand’s philosophy.

Bryce Welker, Crush The LSAT

12. Embrace Change

Be comfortable with change. When you’re new and growing fast, your brand will be changing and evolving over time. It’s a good idea to embrace that communications will need to change. The best way to keep it as streamlined and consistent as possible is to know your brand and your customer. Make sure you’re speaking to them in a consistent way, and if you do evolve the message over time, do so in an intentional manner, then measure the results.

Baruch Labunski, Rank Secure

13. Don’t Neglect Design

When we talk about staying on message, it’s common to focus primarily on the written or spoken word. However, it is important to remember that an audience sees your visual design before reading a single word. Your website, email newsletters, social media visual content and even your team’s email signatures should all share a well-designed and cohesive visual brand identity.

Ismael Wrixen, FE International

Nothing is Better than Watching Your Business Grow…

However… if you aren’t ready and have the necessary precautions in place, you might find your thriving business actually falling behind and imploding onto itself. Make sure you have all eyes on your business and are ready to expand in all directions. To learn more about improving your business and scaling to that next level, be sure to read up on these expert tips.

A Practical Guide For Growing Blog Traffic Using SEMrush

A Practical Guide For Growing Blog Traffic Using SEMrush

A Practical Guide For Growing Blog Traffic Using SEMrush

grow blog traffic using SEMrush

SEMrush is one of my favorite tools, and I have mentioned it many times at ShoutMeLoud.

It was around 2012 when I started using this simple search engine marketing tool, and in the past 8 years, it has become one of the go-to tools for bloggers and SEO companies.

If you are an existing user of SEMrush, awesome! You must know how great it is.

14 days is a good enough time for you to try out all the below-mentioned features as you improve your blog’s search engine presence (which will significantly increase revenue).

Recently, SEMrush has added some amazing new features. Here are my favorites…

New Features Of SEMrush To Grow Your Online Business:

1. Site SEO Audit

SEMrush now offers a complete site SEO audit with every plan (including their most basic “Pro” plan) which lets you find all of the SEO issues on your blog.

You can set up your site audit as a “campaign” and let it run at specified intervals (every week, every month, etc.).

SEMRUSH project

 

 

Here is a report from a WPSutra.com (formerly WpFreesetup.com) site audit:

SEMrush site audit 

  • Bonus Tip: If you are setting up Site Audit for the first time, you have an option to select different crawlers. By default, the SEMrush desktop bot is selected for crawling, and you can change it to the Google desktop or mobile bot. I prefer the Google bot and suggest the same for you as it’s better to see the SEO report from Google’s perspective.

Crawler settings SEMRUSh

2. Social Media Analytics

This feature is in beta, but it is available for all current SEMrush customers.

Social analytics are a very important aspect of SEO and are often overlooked by bloggers.

This feature of SEMrush lets you audit your Facebook, Twitter, and G+ account.

Social media analytics SEMRUSh

You can also check your competitor’s social media account to measure how well you are doing against them.

social media email report

  • (At this time, SEMrush’s “Social Media” tool only supports the above-mentioned reporting.)

Your goal is to always get the green mark in your weekly report.

Here is the report from ShoutMeLoud’s social media channels:

Social media report

What I like here is the comprehensive detail on everything, including number of updates and engagement rate.

If you have a close competitor, you can get vital data like how often they are updating their social media account, and you can plan your strategy around their marketing campaign.

Since this tool is still in beta, I have a couple of suggestions:

  • YouTube integration: Having YouTube here would be really helpful. These days, all bloggers are quite active with video blogging, and YouTube is always the platform of choice. I have mentioned earlier about VidIQ for YouTube users, and having that kind of data (data shown by VidIQ or TubeBuddy) would make SEMrush’s social media feature an idle choice among video bloggers.
  • Improve engagement: Optimizing social media accounts based directly on a competitor’s report would also be very useful (especially for newbies).

3. SEO Ideas (You will love this)

This is a holy-grail for bloggers who understand the importance of keyword optimization.

The SEO Ideas tool simplifies the tasks associated with web page optimization.

By auditing your landing pages that appear in Google SERPs and comparing them to your competitors’ pages for the same keywords, SEMrush will give you recommendations for your optimization strategy and keyword targeting that could improve your search engine ranking.

Check SEO optimization of a page

You need to manually add all the pages of your website and add in keywords for which you want to get ideas. The report will be generated instantly.

Here’s what that looks like:

SEO optimization ideas

The coolest part is that it automatically pulls up landing pages with keywords based on your position checker settings. (I talk about the keyword position checker in the next section.)

This tool analyzes the top 10 pages ranking for the same keyword (in Google) and suggests you changes on how to improve your rankings.

For backlink building, you also get suggestions for domains where you should try acquiring a backlink for higher ranking.

Here is an example of an SEO Ideas report page:

Improve webpage ranking

  • You should not miss their SEO Ideas statistics page, which is a dashboard in itself.

Here you can find the pages which need optimization (provided you have added them as mentioned above).

SEO suggestion dashboard

This is one feature that is under-utilized by many SEMrush users, and it really is something that you should not miss.

4. Keyword Position Tracking

Tracking your keyword position is probably the most important aspect of your website’s SEO.

The keyword tracking feature is the reason I started using SEMrush regularly.

Recently, they have just made a bunch of changes, and their tracking now includes:

  • Support for local SEO
  • Tracking keywords based on device

Keyword ranking tracker

What I like most about this feature is the ability to add keywords directly from Google Analytics. This really helps speed up the process.

In the below image, you can see some keywords which have been picked from my Google Analytics account.

The “Sandbox” is where suggested keywords are shown, and you can add or remove keywords as you wish.

Track Keyword ranking in Google

Don’t forget to check the “Send me weekly updates” section. You will receive a weekly email where you can track which keywords’ rankings have improved and which keywords have lost their ranking.

SEMrush Can Do A Lot more

I have been a long time user of SEMrush and it’s only because they keep raising the bar and adding new features which are amazing.

Not only did SEMrush help me grow my main blogs, it also helped me keep the SEO of my micro-niche site up-to-date. Usually, these micro-niche sites are ‘set it and forget it’, so manually keeping track of their SEO progress is a real pain. But SEMrush has stepped in and made this process a breeze.

If you are using SEMrush already, log in to your dashboard and start playing with these awesome features. If you don’t yet have an account, you can use the link below to get a 14-day (completely free) trial with access to all of these cool features included.

So now it’s your turn to let me know: How’s SEMrush working out for you? What’s your favorite feature? Do share your review and experiences with me in the comments below.

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