Guest Blogging: 11 Ways to Make a Solid First Impression When Reaching Out

Guest Blogging: 11 Ways to Make a Solid First Impression When Reaching Out

Guest blogging on industry sites is a good way to raise visibility. You have a chance to show off your expertise, position yourself as a subject-matter expert and potentially raise page hits for your own site or business. This is something I’ve personally been doing for years now and I even wrote my own expert guest blogging tips for others to follow as well.

However, guest blogging might not be right for everyone — especially if you have no idea on how to get started, or what you are supposed to say when reaching out to other bloggers and industry sites. To help with this process, I wanted to make it easier for other content creators to better understand the process of guest blogging, the benefits of using it and also how to best approach new opportunities when they come to rise.

There are also many questions you might have about guest blogging as well, such as how to break into popular industry blogs? And what should you do — or avoid — to improve the first impression you make when approaching the people who run the site?

We asked 11 entrepreneurs from YEC to offer their best advice on how to earn a guest spot, ranging from keeping the email the right length to researching the blog’s audience to showcasing clips from previous work.

1. Utilize Social Media

Most popular industry blogs get tons of inquiries for guest posts. The best way to make a great impression is to reach out to the editors on social media or through an existing contributor via an introduction. This will significantly increase your chances of getting a response and actually getting published.

 

2. Explain All the Benefits You Offer

You know you’d be a good fit because you’re an expert in your field — but so are a lot of other people. When you reach out, balance explaining why you’re the right voice for the post with how your company can help. What are some example headlines for articles you could write? Will you share the post on your social media? Will you include it in a newsletter? Stand out with these added perks.

 

3. Be Genuine

Say “hello” and introduce yourself. If you’re going to say anything about the blog owner’s content, make it genuine. Don’t just say, “Hey, I was doing this search and found your page.” The blog owner knows immediately you have no interest in them whatsoever, and that you’re just looking to get your piece published.

 

4. Offer Initial Topics

Your first email should be short and include two aspects. First, show previous examples that were successful on parallel blogs. Second, show you’ve done some research by offering a couple of initial topics the editor might enjoy. Anything more than that, or super-long emails, are a surefire way of being ignored.

 

5. Get Straight to the Point

Make sure you get straight to the point. Spare the long introductions and compliments. An ideal outreach should be structured something like this: Who you are, how you know about the blog and one recent post that you loved and why, as well as what you’d like to contribute and how it would add value to their audience. Give nothing less and nothing more.

 

6. Read, Then Provide a Fresh Voice

Read through every post on the popular industry blog so you know specifically what they’re looking for in a guest post. Use in-depth analysis to formulate a guest post that brings something new to the table. You want to provide a fresh voice and insight into what their target audience is most interested in. Then write a great query and show the editor you have something of value to provide.

 

7. Give Away Solid Tips and Strategy

So many business owners want to hide their “secret sauce;” instead, be as open as possible. If you give away real tips that actually work and can be implemented, people will always be interested. Hit them with a strategy and be transparent with the data that proves it is working. The blog wants to provide quality content so that its readers keep coming back for more.

 

8. Share a Portfolio

When you reach out, share samples to show your ability and depth of expertise so the industry blog understands why you want to work with it and why you should write for it. Volunteering this portfolio shows you are proud of your work and excited to add to the blogs you have written for. It may also provide a way to create connections between others you have written for and this industry blog.

 

9. Don’t Rely on Automation

With all of the automated outreach tools, it can be very easy to get lazy with your outreach. But for any owner of a popular blog, an automated outreach email is easy to spot and usually ends up being discarded without much thought. Take the time to research the target blog and what its readers might want to see.

 

10. Tell a Story

So many people want to write and have no idea why. Instead of writing to be seen, write to tell a story. If the content is well-written and relevant, an editor will want it. You can find the submission and editorial guidelines on all publisher websites. Read them, follow the instructions, create great content and wait for a response.

 

11. Practice Proactive Empathy

There is only one question you need to ask yourself: What does the blogger care about? Your communication should be 100% tailored toward helping them accomplish their goals. Do they care about their audience? Focus on how the piece will benefit readers. Do they care about page views? Explain how you plan to drive traffic. Do they care about supporting meaningful causes? Tell them why you do what you do.

 

Get Out There and Start Guest Blogging!

Now that you’ve read through some of our expert tips and have a better idea on how to get started with the outreach process, it’s time to find some sites you can start publishing content to. To get started, check out this list of sites accepting guest posts. Remember to always submit only the highest quality of content, as these sites are getting hundreds of emails and guest post submissions monthly. Only the best will be responded to and posted to their sites.

7 Writing and Marketing Skills to Improve Your Guest Blogging Efforts

7 Writing and Marketing Skills to Improve Your Guest Blogging Efforts

If you are a guest blogger or if you have guest bloggers create posts for your sites, you will want to read this post. It’s important to know how to improve the quality of your posts and maximize the impact you have on your target audience. This is true even if you are posting on other sites.

When you write a guest post for another site, the site or blog owner trusts you to represent their blog in a positive way that will improve their traffic and ROI. Remember guest blogging helps you, too because it serves as a backlink to your site. So you should treat the content that you write for others’ sites just as you would your content for your site.

How can you improve the quality of your blog posts and guest blogging efforts?

Check out these seven tips for writers and marketers that will help you to take your guest blogging to the next level.

1. SEO Content Writing

SEO content writing involves the skillful use of keywords as well as using backlinks and other techniques to increase targeted traffic. SEO is to search engines as excellent quality is to reader engagement. In other words, search engine optimization is the basic sauce you need as a writer or marketer to get your message in front of the people who will be interested in what you have to say.

In addition to having a solid understanding of SEO and writing content that ranks in Google, it should also be a required skill to have a solid foundation of social media as well. As effective and valuable as SEO and organic search traffic is, social media is still one of the most active areas of traffic today. With this in mind, impress your clients and sites that you contribute content to by staying up to date on the latest social media trends, while also growing out your own profiles and social followings in the process. And of course, always be sure to share your guest posts as often on social media and be sure to tag the site you are promoting as well.

2. High-Quality Content

Google still states that producing high-quality content is the most important factor in rankings within their search engine. You do need to include some SEO for natural results. But focusing on your content guarantees that you will rank and that people will stay on your page longer. The goal of effective online marketing and guest blogging is to increase the traffic of the site you are writing for, as well as to keep people on the blog once they get there.

Writing exciting and engaging content includes some various factors including connecting with the audience on a personal level, addressing their problem and offering solutions, and creating value for the reader. This is all a part of creating high-quality content. With practice, you can learn to hit on all of these critical aspects in your guest posts so you will get the results you need.

This is something we are seeing across many freelance writing platforms that not only specialize in creating content for websites, blogs, and brands but also in specialized writing services as well. Once such example is in the real estate and business marketing industry, where realtors and home owners, professionals, and business experts are looking to outsource their time and expertise from others who can simply put their thoughts and work into written publications. Take a look at any real estate blog and you will find that they are trading time for money in the form of content — which they then will hope to rank in the search results and see a positive ROI over time.

3. Creating Value

Creating value for your posts is perhaps the most important part of blogging. This is because you need to create the kind of content that will make people want to return for more once they read your content. To do this, try to create a personal connection to readers. Study previous posts of the blog on which you are writing and learn what their audience wants. You can do this by viewing comments that were left by readers on former posts or ask the blog owner to tell you more about their audience.

When looking at yourself as a freelance writer or even as simply a guest blogger, you need to be looking at the big picture. The act of creating quality content, value, and getting exposure on big media sites is actually an exclusive service and expertise in itself. At the same time, it’s actually become one of the best ways to turn a side hustle into a real business. If you understand the value and demand of an audience, while still providing a service, there is no reason you couldn’t flip that skill and dedication into a full-service content marketing and brand business.

Knowing the audience, you are writing for is important because you need to know who you are writing for. You are not just writing for the site or blog owner; you are writing for their audience. Recognizing this fact and understanding who you are talking to will go a long way toward improving your posts on other people’s sites.

4. Solve a problem.

The “problem/solution” method in advertising is still as effective as it always has been. Even though the methods and technologies have changed, the technique of showing how your post can help people solve a problem is very effective in creating high-quality posts, whether it is for your site or someone else’s site.

To utilize this technique, only describe a problem that reader might be having such as finding the right car dealership, and then present a list of tips that may help them to locate the best dealer for their needs. This method does not require using sales-based language. In fact, this is discouraged because people come to the blog to learn information rather than to be presented with a sales pitch.

5. Entertain and Inform: Create Shareable Content

If you can develop a skill to entertain your readers, you will be on the right path to providing high-quality, valuable content to your audience, whether you are writing for your blog or someone else’s. Some of the factors in creating compelling copy include the following:

  • Discussing trending or popular topics
  • Creating humorous posts
  • Using emotive techniques that appeal to emotions
  • Posing a question for readers to comment on

All of these techniques will help you to make your posts more entertaining. Informational text can be entertaining at the same time by merely including exciting facts that correlate to the information that you are presenting in the post. People mainly read a blog post to get the information they want about a specific topic. They probably already go to the blog regularly to read the latest post on the site you are posting on. So, when you are presenting a guest post, all you have to do is to continue the high-quality informational posts that the site owner already provides while making it entertaining by citing side references or through creative wording or other techniques.

In addition to this, you should be good at posting and maintaining social media posts and reactions. If you can master this skill, along with strong writing skills, you may be able to offer bloggers more for their money than just excellent writing.

6. Define yourself as a “go-to” source for certain kinds of information.

Another way to look at this is by thinking of yourself as an influencer. If you are an expert on a particular topic, you can create a name for yourself while also adding value and credibility to the site on which you are writing. Influencers can make a big impact on their industries by presenting helpful information for others in their industries. Big names like Neil Patel, Seth Godin, and many others all started by creating their content. But they also often serve as a guest poster on other sites to share their knowledge and skills with other audiences.

7. Creating Writing Portfolios

This tip may seem simple, but it is a good one if you want to guest blog regularly. Most online publishers (including site owners), want to see what you can do with your posts. They are primarily looking for aspects of your blogging that will help them promote their brand or purpose. You may not know who looks at your portfolios every time, but it’s a good idea to have a variety of posts that you have done that blog owners can look through.

By presenting your work in this fashion, you may be able to capture the attention of potential bloggers who are looking for a certain style or writing. You could also post a short resume or cover letter that explains what you can do for bloggers that will help promote their brand.

Guest Blogging Still Works… Just Make Sure to Use These Tips!

This is not a comprehensive list of skills that you need to be the perfect guest blogger, but they should help you to get started when going after blogs to write for. Remember to check to see what their policies are regarding pay vs. shareability. Many blog owners don’t have the budget to pay other bloggers. They may, instead, share your link with their readers in exchange for the post or other perks.

The main thing is to read, read, and re-read the blog you want to write for. Once you have an idea of their audience’s likes, dislikes, and pain points, you’ll be able to provide consistent or intermittent content that will resonate with their target audience. This means they may ask you to do it again, which will be beneficial to your sites, as well.

Guest Blogging 101 – The Complete Guide For 2020

Guest Blogging 101 – The Complete Guide For 2020

Guest Blogging 101 – The Complete Guide For 2020

By

How To Get Started With Guest Blogging

Writing a guest post is one of the best ways to bring in lots of traffic to your site. I write guest posts on several blogs, and these posts always bring in lots of interested readers to my site.

Guest posting is also a great way to get a high-quality backlink which will help in your SEO efforts.

What is guest blogging and its benefits?

Guest blogging a.k.a. guest posting is a well-known marketing technique for blogs and businesses alike. In this technique, one has to identify other websites where they can contribute an article as a guest author.

Here are the benefits of guest blogging:

Backlinks:

2020 update: Guest blogging is no more an effective way for backlinks. Recently, Google spokesperson announced that you should mark all links via guest post as “Nofollow” or “rel=sponsored”.

Guest posting used to be one of the most effective ways to generate inbound links to your website. These links could be earned in the author bio or within the article. Usually, it’s hard or almost impossible to build such links to product pages (if you are in e-commerce sphere), but it’s easy to build links via guest posting to your resource pages, case study or even a simple blog post.

Branding & authority:

By guest posting for your personal brand or even for your business, you are going to build authority and increase brand awareness. The key here is to get your guest post published on the authority blogs in your niche. Even if you are completely unknown in your industry, a few guest posts on high relevance websites could help you to be known by the right audience.

More business and quality traffic:

As your guest post will have a link to your own resources, you are more likely to get highly qualified traffic which converts. If you dive deep into your analytics, you would notice that referral traffic from relevant websites usually has high avg. time spent and they convert well. In the case of guest blogging, you are taking a proactive approach to gain similar referral traffic. You can always craft your guest blogging content strategy in a way, that introduces to your product/services which increases the awareness and hence the overall conversion.

The #1 thing before you start guest posting:

What’s your purpose of guest blogging?

It is very important at this stage that your goals are pre-defined.

Having it defined will make your life easier or anyone who is guest posting on your behalf. Here are some of the well-known reasons for guest posting:

  1. To build links to your website
  2. To build an authority
  3. To drive traffic to a specific landing page on your website
  4. To grow the email list

If your purpose is to build links, it’s a good idea to have an excel sheet ready with a link to your website pages + anchor text. This steps will help you speed up the process as you grow in the game of guest blogging.

Criteria for picking a website for guest posting:

So now you’ve decided you want to start guest posting.

Should you just pick some random blog in your niche?

NO!

This is a mistake most of the newbie makes and that waste their time, money and effort. In this guide, you will learn all the effective and actionable steps you should be following.

To make your guest posting effective, you should carefully handpick high-quality relevant guest blog sites.  The best way to get started is by creating an excel sheet and make a list of blogs/websites you considering. Now, analyze these target websites based on metrics listed below:

Similar niche/Topical relevance:

Your guest post should be published on similar niche websites else it would not be effective from SEO or even traffic perspective.

Domain authority:

This is a domain ranking mechanism by Moz where it ranks a web-page based on 1-100 scale. You should aim for 40+ Domain authority.

Traffic:

Growing traffic is another key metric that shows if the target website is healthy and growing. Ensure, the target website is updating or publishing new content, else it would not make much sense to guest post.

Author bio:

If your purpose of guest posting is to create authority and a name for yourself, ensure the brand offers author bio. Without this, you will only earn backlinks but not the branding you looking for. However, there is an exception at times when you are getting featured on a highly authoritative website which doesn’t offer author bio but do use your name.

No link farm:

A quick glance at the recent 5-10 articles on your target website could let you see if the blogs are made for guest posting or it deliver high-quality content. There are many blogs which accept guest posts for a price and they do not weed out bad links. Putting your effort on such websites is not useful in a long run and you should avoid it.

The above checklist will help you stay focused on high-quality sites.

How to find guest blogging opportunities?

Alright, now it’s time to find the list of websites where you can guest post. Here are a few ways by which you can find such blogs:

Using Google search operator:

To find guest posting opportunities, you can use these search operators.

Keyword “submit a guest post”

Keyword “guest post”

Keyword “guest post by”

Keyword “accepting guest posts”

Keyword “contributing writer”

Keyword “want to write for”

Keyword “This post was written by”

Keyword “contributor guidelines”

Here is a list of quality blogs that accepts guest post.

Once you have identified the blogs, now it’s time to get started.

Step 1. Write the guest post.

 Write the post

So after you’ve identified the blog you want to write for, you need to write the post.

But before you do, have a look at the topics that have already been covered, and make sure you aren’t writing about something that has been written about before. Make your content new and unique.

Also, try to emulate the blog owner’s writing style as best as possible. This will increase your chances of getting that post accepted.

Don’t be afraid of being rejected by the owner. If your guest post gets rejected, you can submit it to another blog or publish it on your own blog.

If it gets rejected, don’t hesitate to ask for feedback. Most bloggers are in the business of helping people, so they’ll be happy to share with you why your article was not the right fit for their blog.

  • How My First Guest Post Ever Was Published in 3 Days
  • Be highly unique.
  • Write about what you know.
  • Provide high-quality outbound links (not necessarily to your own blog!).
  • Provide the most value you can.
  • Make sure the post is relatable to the blog’s audience.

Make sure that you also optimize your guest submission for a specific keyword. As you are guest posting on a highly authoritative website, chances of your article ranking is higher.

Step 2. Contact the blog owner.

Contact the blog owner

If you know the blog owner personally, simply ask and I’m sure they will be happy to let you post. If you don’t know the contact detail of the blog admin, follow this below tutorial:

If you don’t know the blog owner, then you should write an introductory email along with your guest post attached in a Microsoft Word format.

Don’t forget to write your email ID and your social networking information in the signature.

Your email should look like this:

contact blog owner

Here is one more copy-paste template for guest post outreach:

Hey $Name
Shout Me Loud has been on my radar for years, and finally, I thought I would ask.  I would love to write a guest post for you, something that would really motivate your readers.
The topic I had in mind was “$Topic”
We both run great blogs and make a living from it and it’s always good to remind people why it is so great. I am sure your readers will enjoy it.
Not sure if you have read any of my posts, but apart from running $Yourblogname,  I have been on SEMRush, Pro Blogger, Coschedule and many more blogs.
Let me know if you are up for it, and I will get started on a draft asap.
have a great week
Your Name

Put the following in your signature:

  • Your name
  • Email address
  • Blog address
  • Twitter ID
  • Facebook ID

The owner will want to see that your blog and your brand can offer something of value to the readers of their blog.

Editor’s note: A clever strategy would be to contact the owner and ask them if they’re accepting guest posts. Include in your inquiry letter a link to some of your best articles, and mention the title and a brief two sentence summary of your proposed guest post.

Step 3. Capture traffic after your guest post.

This is the party time!

Now you get to enjoy the immediate blog exposure from this guest post.

Your blog’s traffic will increase and you may get lots of blog subscribers (depending on the content and quality of your blog).

Try to capture this new audience by making your best post the first post visitors see. Write a great roundup post which is heavy on interlinking and contains lots of great value.

This will keep your new visitors around for a while.

Step 4. Promote your guest post.

Promote your guest post

You should promote your articles on social media sites like Twitter and Facebook.

Don’t wait for the blog owner to tell you; just do it yourself as soon as the post is published.

Also, something you might want to do is place an outbound link to another blog in your guest post. You can then tell that blog owner that you linked to their work, and they will consider promoting your guest post to their readers. This is really a good strategy to build authority and get others to like you.

But don’t include links just for the sake of building backlinks. A blog owner will reject your post if you’re just trying to build backlinks.

Step 5. Reply to comments.

You need to reply to comments on your guest post.

There’s nothing more irritating to a blog owner than giving someone free promotion and then having them walk away when their readers want to connect with them.

Be a good customer service agent and respond to all comments and questions. Be engaged with the commenters.

This will help build your authority, and it will ultimately bring you more traffic and more guest posting opportunities.

How Many Time you should Guest Post?

There is no limit to the number of guest posts you can submit.

You may do one or two, or you may do several. It totally depends on the exposure you are getting and how much time you want to spend writing guest posts.

Some blogs help you get great traffic, and some don’t help at all. Identify the ones that work well for you, and figure out a consistent guest posting strategy to help grow your traffic, your number of subscribers, and your authority.

One thing that I often suggest to marketers is, it’s better to guest post on different blogs than guest posting on the same blog, especially if your purpose is to build links.

What’s your strategy for getting guest post spots on high-quality blogs? Let me know in the comments below.

Like this post? Don’t forget to share it!

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