17 Growth Hacks to Help Your Startup Scale Faster

17 Growth Hacks to Help Your Startup Scale Faster

Startups are everywhere on the internet today. It doesn’t matter if your expertise, service, or focus is on technology, business, social media, content creation or even applications — this space is extremely saturated! Everyone has ideas, but only those who know how to implement them and turn their efforts into actions will see real results. Just like it’s easy for anyone to start a website or blog, it’s not so easy to get real traffic and make money.

The same is true for starting any type of business online. It’s all fun and games in the beginning, as you are likely starting from zero… but how long can this immediate growth last?

Rapid startup growth is a common goal for many business owners, but it’s one that is tricky to achieve. You need the right marketing tactics, customer support and operational infrastructure — and you need the resources to sustain it all until the sales start rolling in. This is where the opportunity of running an internet-based business really comes into play.

So, what’s the secret to scaling up with speed? Members of Young Entrepreneur Council share their best growth hacks for businesses looking to expand quickly. By following any of the growth hacks for businesses below, you should start to see improvement across the board in a matter of a few short weeks.

1. Create Your Brand

Start creating your brand as quickly as possible. Your brand is an important asset for a startup. People need to know what you do and why you do it in order to use your product or service. The faster people know your brand, the faster you will be able to scale up your business.

Samuel Thimothy, OneIMS – Integrated Marketing Solutions

2. Learn How to Delegate

The fastest way to scale is to optimize your time. Start with the things that are taking up the majority of your time and find someone to manage them. Hire, outsource or create daily efficiencies, and scaling will feel easier than it should.

Corey Eulas, Factorial Digital

3. Focus on Your Processes

Experiencing rapid growth can be a good or a bad thing, depending on how prepared you are. We experienced and are experiencing this growth currently, and it helped expose areas of improvement in our processes. If your processes are broken and you grow fast, it will only emphasize those weaknesses. If you focus on shoring up processes first, you’ll be prepared for fast growth.

Joel Mathew, Fortress Consulting Group

4. Draw Attention to Your Brand and Product

Ride on your competition’s research through SEO and advertising. Use Quora as a platform to answer questions related to your product. You will get immediate traffic. Use video marketing on LinkedIn to draw attention and increase followers.

Trish Agarwal, V Synergize Global Solutions LLC

5. Keep Reminding Your Audience About Your Brand

You have to get out there and get your name out. The more people you know who keep seeing what you do, the more they will think of you when they need what you do or know someone who you can help. This is a big reason why people buy from top brands — their marketing is all over the place reminding you.

Jacqueline Marrano, Marrano Solutions, LLC.

6. Grow Your Team

The rate-limiting factor of growth of any organization is leadership. Entrepreneurs need to scale themselves as well as their teams. When the team is more effective and growing, the business will automatically grow to greater and greater scale. Nothing matters more than human capital.

Eric Mathews, Start Co.

7. Don’t Be Afraid to Accept Help

If you insist on rapid growth, you’re going to need help. And once you get that help, you are going to need to trust their abilities. Too many entrepreneurs think they can do it all and they end up exhausting themselves/failing. Let those around you help you.

Adrien Schmidt, OpenBouquet

8. Put the Customer First, No Matter What

The bigger your business, the greater the need for a solid customer support infrastructure. Prioritize customer communication early on. Each interaction is an opportunity to showcase your brand’s voice and values. Cultivating loyalty and customer satisfaction is a result of having the right solutions and experts to guide your customer service strategy.

Eng Tan, Simplr

9. Know Your Sales Funnel

Sustainable, fast growth requires every part of the acquisition funnel to be in top shape. This will look different for every business, but it’s always important to pinpoint exactly what isn’t working, whether that’s acquiring leads, converting them or upselling them.

Jacob Drucker, Supply Clinic

10. Learn How to Get the Right Traffic

You’re great at what you do, your service is wonderful and your prices are well worth the value you provide. The only thing is, nobody knows you and they can’t find you. If you know how to generate foot traffic or web traffic at a good cost, you’ll be able to scale up quickly. Find the right help, or roll up your sleeves and figure out how to do this for your industry.

Jared Weitz, United Capital Source Inc.

11. Build a Strong HR Team

Most entrepreneurs do not pay enough attention to HR. To scale up quickly, you need to rely on people. You can’t do everything yourself and let your department heads rely on you in order to move forward. HR comes into play and lets you hire people that you can rely on.

Michael Hsu, DeepSky

12. Aggressively Network

My advice to startups looking for quick growth is to get the word out about their business or service by any means necessary. Spending a lot of money on marketing and promotion may not be possible in the early stages, but one of the cheapest and most effective methods of doing so is to connect with other professionals. Foster healthy relationships with professional peers.

Bryce Welker, Crush The LSAT

13. Focus on SEO

SEO is still one of the most effective growth strategies, but it’s hard for founders to execute because it requires content development and the ability to build systems and processes effectively. Double down on content and guest blogging to get backlinks. Stick to it for a couple months targeting niche keywords and you’ll see exponential growth. Most give up too early, but it requires time.

Matthew Capala, Alphametic

14. Make Time for Strategic Planning

Every year, I make a vision board of what I want in my life. Then, I break it down to the top three goals that I feel I must accomplish for growth. Furthermore, I break it down into weekly actions and daily activities. Once a week, I outline my priorities for that week. I analyze what last week’s activities were, and if I find that I was off track or started another project, I cut it.

Klyn Elsbury, Landmark Makers

15. Get to Market Quickly With Your MVP

It’s critical you get to market as fast as possible to test your assumptions. The concept of the minimum viable product (MVP) is the fastest way to support rapid scaling. It allows you to quickly test your assumptions, iterate your product and accelerate the never-ending work of building a product that remains a must-have to your target consumers.

Eyal Ronen, Puls

16. Create Value

Nothing ethical and good is done without creating real and meaningful value for another business. Anyone who tells you otherwise is selling you a bottle of Uncle Tom’s magical formula. Focus on value and how to make that something that can be shared and promoted.

Nicole Munoz, Start Ranking Now

17. Proceed With Caution

Scale up based on demand, not just because you want to. If you scale up too quickly, you run the risk of overextending your resources and potentially losing your company. Concentrate on the quality of your product and look long term. If what you provide is really worthy of massive growth right away, the market will dictate that naturally and you won’t have to force it.

Justin Lefkovitch, Mirrored Media

How to Start Your Startup in the Right Direction

Having read through each of the actionable and expert tips above, you likely already have some good ideas for launching or improving your startup. With all of this in mind, it’s important to take advatage of the many benefits the internet has to offer — especially in terms of connections and online tools.

Take some time to run through our list of recommended business tools and resources, and if you are currently having a hard time with raising the necessary funds for your business, this is also a great resource. No matter what direction or method you take, just be sure to take action daily and always progressing in the right direction.

5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)

5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)

5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)

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Every website owner probably wants more traffic coming into their site. I shouldn’t have to repeat the cliché that “traffic is the lifeblood of any blog”… I’m sure you already know that.

This is because you won’t get more clients without more traffic. It’s only when you’re able to bring people to your website that you will have the chance to convert them into customers.

In other words…

  • More traffic = More customers = More money

Does that make sense?

That said, if more website traffic has been your problem all this time, I want you to bring your seat closer as I’m about to unveil to you some great ideas you can use to attract more traffic to your website.

I want you to understand that there are many ways you can drive traffic to your site, but today, we’re going to talk about five ways you can hack content marketing to increase traffic.

5 Content Marketing Hacks for Attracting More Website Visitors

1. Come Up With Viral Content Ideas

First of all, you have to understand why certain content goes viral while others don’t. Once you’ve figured this out, it will become easier for you to adapt to what works.

According to Jonah Berger, an associate professor of marketing, Wharton School, useful and practical content that arouses emotion gets shared the most.

Emotions that make online content go viral

Gone are the days when all you needed to do was create content that appealed to Google alone. If you want to remain relevant in your industry today, your primary focus should be on your readers.

The search engines can come later.

It pays more to focus on valuable and emotionally driven content that your audience will highly benefit from. Once you’re able to achieve this, they will help spread the word about it.

You may not necessarily succeed at having viral ideas each time, but nailing it once in a while will go a long way in enhancing your website’s traffic and getting more clients.

To help you in your viral content idea brainstorming, provide an answer to the following questions:

  • Do you know of any trending idea that people will find interesting?
  • Is the idea funny? Can it be made funny?
  • Is your idea capable of arousing controversy in the industry?
  • Will adding videos, attention-grabbing images, or infographics to your idea make it stickier?
  • How can you easily reach out to industry influencers and ask them to share your content?

Don’t forget that great content marketing strategy with positive recipes will perform much better online. If you can continually stimulate positive emotions from your content, people will naturally be attracted to you.

You don’t have to reinvent the wheel here. Just identify good writers, authority bloggers, and leading marketers in your niche who seem to dominate the entire market with their content. Study them and use their formulas to craft your own engaging content.

2. Write In-Depth Articles

No matter how good you are at content promotion, if your content suck, you’re not going anywhere. Basically, for your content promotion strategies to yield a really positive result, your content must be epic.

This is the type of content that both Google and your potential clients will love.

What you need to do is research your topic thoroughly and make sure that you cover everything with precision and detail.

This type of article is usually over 2,000 words.

According to serpIQ, articles that contain 2,000 words or more tend to perform better on search engines:

Average content length of top 10 results

Therefore, by continuously publishing irresistible, thought-provoking, and in-depth articles, you will be able to attract not only more search traffic, but also more social shares.

Average Shares by content length

From the two charts above, you will see that long-form content converts better than short-form content. To back up this claim, a recent study performed by Marketing Experiments shows that on their homepage, long-form content outperformed short-form content by 30% in terms of conversions.

For you to be able to craft this type of content, do the following:

  • Pick a broad subject – e.g. email marketing, blogging, web traffic – then write about it in-depth.
  • Always target a long tail keyword in your title – e.g. how to make money as an affiliate blogger.
  • Extensively research current and accurate data and statistics to back up your claims.
  • Create interesting, engaging, entertaining, and educational content on the subject.
  • Include relevant graphics, videos, or slide presentations.
  • Link out to competent authority blogs.
  • Add a call-to-action (CTA).

3. Make Your Headlines Irresistible

Without a good headline, even the most comprehensive content will be ignored. Your headline is one of the most important aspects of your content.

If you wish to grab your audience’s attention, then you must learn how to craft attention grabbing and enchanting headlines. This is because you have only about 8 seconds to either keep or lose them to your competitors.

It’s no wonder that the experts say you should spend the same amount of time writing your content as you do writing your headline.

Writing magnetic headlines will not only bring you more visitors and potential clients, but it will always keep them coming back to your site.

4. Use Advanced Guest Posting

Basically, there are two ways to build a blog audience via content marketing:

  • Writing excellent articles on your own blog and getting important people to know about it.
  • Publishing quality-filled content on other relevant blogs in your niche.

Whichever you choose, what matters most is that you’re delivering value to people and thereby converting them into fans and customers.

However, while guest posting can help you build quality links from authority blogs, don’t make link building your primary focus; instead, use it to build a relationship and attract targeted visitors to your site who you will eventually convert to clients.

That was how the guys at GrooveHQ were able to reach over 1,000,000 people within their first year of blogging.

The best guest blogging strategy is to use it to build your audience and not to get links to boost your search ranking. Believe me, if everything is done properly, the links will naturally come without you asking for them.

Follow the steps below to improve your guest blogging tactics for better traffic and exposure:

Step 1. Search for relevant blogs in your niche.

By “relevant blogs”, I mean the blogs that already attract your ideal audience. To do this, simply go to Google and do some research – e.g. if you’re into social media marketing, you could search for the keyword “beginner’s guide to social media marketing”:

Search for relevant blogs in your niche

Now that you already know the blogs that attract the type of audience you’re looking for, let’s go to the next step.

Step 2. Analyze the site’s social influence.

The fact that a web page ranks high on Google does not mean that it will drive lots of traffic to your blog.

You need to find out how many people are likely going to share your post on Facebook, Linkedin, Twitter, Pinterest, etc.

To figure this out, input the blog’s URL into the Buzzsumo search field and discover the number of social shares their recent blog posts gathered. Let’s do this with one of the blogs we got earlier “business2community.com”:

Analyze the site's social influence

From this research, you can see that the blog posts published on business2community.com for the past six months attracted over 70,000 social shares. Isn’t that terrific?

This tells you that if you’re able to land a guest posting opportunity here, you should be able to drive loads of traffic back to your site. Not only that, but you will also gain authority links and a bunch of social shares.

Now that you’ve analyzed the site, the next thing you should do is dig into the website’s archive for some of their older posts related to your topic. Once you’ve found one that was well received by that site’s audience, hack it, and craft an even more detailed article covering the same subject.

Here, you want to make the headline really attractive and enchanting, and follow the points we’ve already made above to write the article. Ensure that it’s better than what’s already published on their site.

After you’re done writing the content, contact the blog owner and let them know about the post. If they accept it, the next thing you should do is to send outreach emails to other influencers who will help to promote the post.

5. Rinse and Repeat

You don’t want to apply these tactics once and start sleeping. While you are able to get a good amount of traffic if done well, you should always strive for me.

You want to keep on doing this until you’re tired of getting traffic to your blog (which I doubt you ever will be). The best approach to growing any business both online and offline is to keep on doing what works for you.

The more epic content you write and the more popular blogs you write for, the more exposure you get, the more traffic you’ll be able to drive back to your site, the more friends you’ll make, and the more money you stand to earn.

Therefore, once you’re able to publish an article on one popular site following the steps above, rinse and repeat the process for even more traffic and clients.

Conclusion

There are many ways you can attract more website traffic, and the best way is to try to do what works for others and see if it can have any results for you.

The strategies I’ve shared here are what have worked for many people, and I’m sure they will equally work for you, too.

Just make sure that when you are applying these techniques, you are paying careful attention to performing the process properly. If you do, you’ll notice that everything starts to work out just fine.

When you start to get more traffic, you can convert these visitors into clients and customers. That’s when the real magic of blogging takes hold.

What are some of the things you do to drive more traffic to your blog? How do you attract more clients? Let’s hear your thoughts in the comments below!

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