5 Working Methods to Organically Rank Your Site Higher in Google

5 Working Methods to Organically Rank Your Site Higher in Google

With more than a billion active websites and blogs on the internet today, not only is there more content and competition than ever before, but it’s also now harder to rank at the top of Google more than ever as well. This is great for Google, but not so great for the millions of sites fighting for organic peak position on that elusive first page.

No matter the size of your business or brand, it’s a common goal for everyone to rank higher and more often in the search results. And when everyone has such a goal in place, only those who put in the necessary time, work and effort to understand what methods are working best, are going to see the best results.

Unfortunately, with more competition than ever before, the idea of simply creating content and ranking, is no longer a working method. Instead, it’s not just a matter of how much money you can throw at the problem, but instead understanding the process of how to properly research the best keywords and audiences to go after, and making sure you have a solid content creation and promotion in place.

Here are five excellent methods to help increase your chances for ranking higher in Google.

1 – Use Call to Action Triggers and Keywords in Your Title

Just as important as using the right keywords and phrases within the title of your content, is using trigger words to gain attention and invoke call-to-actions.

As highlighted by Granwehr, an SEO and marketing agency, the reason for this is two-fold.

The first is that allows site owners the ability to create content that is more targeted towards what the end user is looking for. The second is that it can improve the click through rate for your content listing in Google-which can further help increase your ranking and positioning.

In addition to covering why call to action triggers and keywords are useful to SEO and site rankings in Google, the site also covers the many different factors that come into play when doing any type of on-site and off-site optimization for your site rankings. Such methods include page speed, keywords, backlinks, heading tags and more.

Before hitting publish on your next article, be sure to look at your title and see if not only has the necessary keywords in place, but also relates best with what your audience is looking for. And don’t forget to take advantage of the other ranking factors that other sites might not be using.

2 – Focus on Longer Content vs. More Content

In previous years, many site owners and bloggers thought the best way to rank more often in Google was to continually push out as much content as possible. However, with there now being more content online than ever before, it’s more about quality over quantity.

Many reports are now showing that articles should be over 1,200+ words, and even upwards of 2,000+ words of even better results.

In addition to improving your chances for ranking, having less article content on your site can also make the backlink building and social promotion aspects of your site more effective.

This is something we can clearly see, thanks to the graphic and data provided by SerpIQ. Higher ranking content in Google simply has a higher average word-count, versus those in lower ranking postitions.

3 – Build a Variation of Anchor Links to Your Content

Another important element to ranking content higher in Google, is knowing what type of keywords to go after and how to use the correct anchor text. Of course you will want a few nice keywords and search phrases as anchor text to your site and articles, but don’t go too crazy.

After all, backlinks and references to your site should look authentic and natural. This means you will want to have a nice mix of generic, branded and keyword anchor text links back to your site.

A few examples of generic and branded would be ‘click here’, ‘see more’ and the domain name and brand of your site. Below you can see a wide range of anchor text variations provided via SearchEnginePeople.

4 – Promote Your Content Across All Social Platforms

The Google algorithm is changing all the time and it’s actually made up of many different factors and metrics–many of which still aren’t exactly known today. However, we all definitely know that social media does play a role in this ranking process.

For this reason and more, it’s important to share your best content across all social platforms, while also trying to get more likes, shares and links to your social content as well.

With Google putting a lot of weight on social media platforms like Instagram, Twitter, Facebook and LinkedIn, it’s important to make sure these solutions are all part of your marketing and backlink building promotions.

And as highlighted by Social Media Examiner, it’s extremely important to put in the time and effort to create custom images, text and headlines or your content promotions across each social platform.

5 – Reference Reliable Sources and Data

Just as important as many of the other ranking factors highlighted already, if you want to gain the trust of your audience and Google, you will want to rank highly trusted authority sites within your niche. This would also apply to well-known news sites and outlets like Forbes, Inc, and TechCrunch.

While some people have their own preference on linking out from their sites, it’s almost always a good idea when linked to trusted authorities and news sources.

Not only will this help without your outbound link structure, but it can also improve the quality of your content as well. Also, don’t forget to reference sources whenever quoting or posting data to your site.

This is also something Moz has continually referenced, as they are a perfect example of a website and brand that has become quite a reliable reference.

Working Methods to Continually Rank Higher in Google

As you can imagine, implementing each of these methods into your content creation and marketing efforts isn’t just a one time deal. To continually rank higher and more often in Google, you must continually add more content to your site, update existing articles and always be gaining more backlinks and social shares.

With all of that being said, be sure to start implementing these working methods today. And if your site isn’t currently ranking as high as you’d like it to, be sure to skim through the list of recommendations above, and then modify any of your existing content to meet these needs.

Wait! Don’t forget to check out these related articles:

How to Rank Higher in Google by Running a Site Audit

How to Rank Higher in Google by Running a Site Audit

We all want to rank higher in the search results, but not all of us are willing to put in the time, work or effort to make things happens. This can both be a pro and a con… pro if you are willing to put the work in, and con if you aren’t. A good rule of thumb here is that there are over a billion active websites on the internet today. With most site owners neglecting simple SEO tips and best practices, it means that anyone who is willing to invest some time and money into their site structure and SEO efforts could see big improvements in the search results.

I previously wrote about how important it is to have a fast loading website — both for on-site experience, conversions and also for SEO and rankings. However, another extremely effective way to rank higher in the search results is to simply run an audit on your site and let Google and other search tools simply tell what quick improvements can be made to your site.

Not only does Google want to see fast web sites with great content, they also want to rank healthy websites in the process.

There are plenty of tools and services out there for running an SEO audit, but in this example, we will be using Mondovo.com — an all-in-one solution for everything relating to site management and improving your rankings in the search results. The reason why I like this site and wanted to use them as an example is because they are extremely cost effective and you will only need to pay for the tools or reports you run through their site.


Using Mondovo to Run a Quick Site Audit

Before running an audit on your site, you are first going to need to create a free account with Mondovo. Don’t worry, it’s fast, free and easy to get started. Once you are logged in, you will see a wide range of options to choose from on the left side menu. In this example, we are going to select the SEO Website Audit Tool.


Once you’ve clicked on the “Website Audit” menu box, you will then be sent over to a few form fields to register your site within your account, then also run a full site audit. These fields include:

  • Domain – The site you want to run an audit on.
  • Pages to Crawl – How many pages you want the report to analyze.
  • Optional Add-ons – Social Metrics, Google Page Speed and Broken Link checks.

Depending on the size of your site and how many posts/pages you have, a full site audit can take a lot of time, resources, and investment. Mondovo offers the option to audit all content within your site or just a small test sample.

For this example, I went with 100 pages to be crawled. Other reports include social metrics, Google Page Speed and the checking of HTTP Status and Broken Links… which are all very important to the overall health of your site.

Below you will see a screenshot of everything mentioned, and that it only cost well under a dollar to actually run and create this report. Even if you had thousands of pages to crawl, it will still just be a few dollars for such valuable information.


With all of your site details filled out, you can then proceed by clicking the “Crawl” button. As mentioned earlier, depending on the size of your site and how many pages you are going to crawl, this report can be generated within just a few minutes, or in the 30-45 minute range for much larger reports.

Once completed, you will be given a full report like the one below. All report data can be accessed from right within your account and is easily accessible through tabs, which break the report down into the following categories: meta issues, linking details, content, HTML optimization, internal links, external links and social metrics. Clicking on any of these tabs will provide a detailed report of issues, which need to be fixed and how to fix them.


Crawl reports can also be downloaded or exported, and will also remain within your account. This is great as you will then have the ability to make updates to your site, then run new reports and can see how the updated improved the overall score and performance of your site.

You can also dive deeper into each of these reports by clicking any of the menu tabs. Below you can see an example of the ‘Content’ section and how it shows where your content might not be up to par — thus lacking in having a target keyword, a poor optimization score, link to text ratio, duplicate content and more.


To get more detailed information on each area of your site audit, simply click on any of these gray boxes and you will see the specific site URLs for each report/notification. Make note of which changes you’ve made to your site, then run a new report to get your new score.

Don’t Forget to Run a SEO On-Page Analysis Report

Full site audits are great, but they can also be quite overwhelming if you have a large website. If you already have a few pages on your site that you know are ranking well, or were built specifically to rank to certain terms, Mondovo also has tools for this as well.

The On-Page SEO Tool allows you to easily analyze individual pages within your site. This tool is perfect for improving your ranking when going after individual keywords and trying to move past the competition when every Page Score number counts.

Just like the site audit tool, you will find the on-page SEO tool in the Mondovo sidebar menu as well. Fill in your site details and requested report types, and you will then be provided with a detailed report like the one below.


Quick notes to highlight for this report are:

  • Page Speed – You definitely want this to be 70+ range
  • Word Count – Anything over 800-1000 is usually great
  • SEO Factors – Try to fix any failed issues

Once you’ve run your report, be sure to make any necessary changes to your site, then run the report again. Keep doing this until you’ve met the highest page score possible.

Individual Site Reports are Perfect for Site Owners

Running a website and creating quality content is hard enough. You shouldn’t have to go crazy and spend a lot of money to keep your site optimized as well. Creating and running reports through Mondovo is not only very simple and fast — it’s also very competitively priced.

Through their pay-as-you-go platform, customers can pick and choose the services, reports and tracking they want to use with their sites. This model in itself can save site owners hundreds of dollars per year, as there is no wasted money on high monthly fees for unused reports and features.

You can see a preview of some Mondovo reports, tracking tools and features below, along with their estimated prices per report.


With no monthly billing in place or long term contracts to sign, there is simply no reason for anyone to not be properly managing, tracking and improving your site optimization at all times. Even just one big site audit every month will only set you back a few dollars, but could mean a huge difference in the overall ranking and success of your sites.

Implement Today. Rank Higher Tomorrow.

We all know the power of SEO and ranking higher in the search results, yet so many of us continue to focus our efforts elsewhere. Just because we can’t physically see site speed, scores or failed issues within our sites, it doesn’t mean they should be ignored.

Put in the time and effort to continually fix and improve your site, and you might just be surprised with how well it starts to rank in the coming weeks and month. Get started right now by running a quick site audit of your own.

7 Examples of How to Rank Higher in Google for Your Name

7 Examples of How to Rank Higher in Google for Your Name

Your name is important and when someone searches for it online, you want to make sure they find your correct information. This isn’t just about reputation management, it’s also about looking your best and delivering a great first impression.

The key thing to remember here is no matter what someone is searching for online, they are likely going to start with a simple Google search. Since most people share their name with hundreds or even thousands of people in the world, having your content rank for your name might be quite a challenge. This is especially the case if you share a name with a popular celebrity, politician or well-known personality.

The good news is that when it comes to ranking for your name in Google, anything is possible. Implement each of the seven methods below into your content creation and marketing efforts to see your own site and content start ranking higher for your personal name.

Create a Website or Blog with YourName.com

The most effective way to rank in Google for your name is to simply create a website or blog and have the domain as your personal name. ZacJohnson.com is a perfect example of this.

It’s not just about creating a site and putting it out there, it’s also about making sure the site acts as your main hub for everything you do online. This means you should be creating original content for the site, linking to your social media profiles and also referencing back to your site when contributing to other sites or getting quoted/referenced.


Once you have a platform in place, it’s something that will continue grow and develop with your personal brand over time — while also gaining in authority and SEO power as well.

Promote Your Social Profiles

Speaking of social profiles, Google loves to rank sites like LinkedIn, Facebook and Twitter right at the top of their search results. Depending on the competition around your name, your social profiles might already be ranking at the top of Google, even above your own websites.

You can see an example of what currently ranks in Google should you search for “Taylor Swift” below.


With millions of sites and new content pieces covering Taylor Swift every single day, it’s her social profiles (Twitter, Instagram and YouTube) that continue to dominate the search rankings.

This same method works for all names and not just celebrities. If you want your social profiles to rank higher, just keep sending more links to them using a variation of your name as the anchor text.

Boost Profiles and Authority Sites

As mentioned in the beginning of the article, ranking at the top of Google for your name is important if you want to deliver the best and most accurate information. If you are having trouble ranking your own site or want to focus on ranking other high authority content in addition to your own, this is a perfect option to explore.

For example, let’s take a look at Warren Stephens, who is an entrepreneur and has multiple bios and articles written about him online. His Wikipedia profile ranks first, then a bio on Forbes and another based around “Warren Stephens net-worth” on TheRichest. While Wikipedia and Forbes are both mega-huge outlets, TheRichest is still quite powerful to be ranking number three for his name.


Celebrity networth sites have quickly been gaining more and more attention lately as they continue to ramp up the number of celebrities, entrepreneurs, and well-known personalities they continue to cover. Even if you don’t think your one of the most famous people in the world, your profile could soon quickly be picked up by their platforms and covered in the media.

Just while doing a quick search through their Google listings I was able to easily find thousands of entrepreneurs including Kevin Harrington and Gary Vaynerchuck.


How long before we see these “networth” sites ranking on the first page for many average individuals, YouTube stars and entrepreneurs?

Guest Blogging and Author Profiles on Other Sites

While you might already have a site of your own that is ranking well for your name, it’s always a good idea to try and rank for multiple positions with other relevant content. If you are an expert in your industry, a great way to secure even more page one rankings for your name is to contribute content to other high-authority sites.

We can see this working extremely well for Neil Patel, who is a well-known entrepreneur and marketer through his blogs at QuickSprout.com and NeilPatel.com.

Not only does Neil have his own sites, he is also a contributor to many big media outlets like Entrepreneur.com and HubSpot.com. Doing a quick search for his name in Google will result in not only his main sites and social profiles ranking for his name, but also each of these contributing bios on other sites as well.


Once again, a perfect example of how you can deliver a great first impression (and your best content) when someone searches for your name on Google.

Rank with Other Content Sharing Sites

As covered in a few of the examples above, a great way to quickly rank at the top of Google for your name is to do so with other well-established sites. In this example, we are going to look at Jeff Bullas, who is one of the most well-known bloggers and social media influencers in the world today.

His site at JeffBullas.com already ranks number one for his name, then his social profiles follow afterward. However, when you move further down the list you will see his profiles with SlideShare.net and WordPress.com also make it on the first page of Google.


Even though Slideshare and WordPress.com are two extremely popular sites, not many people consider them when trying to rank for multiple positions for their name. These are definitely two free options everyone should consider when trying to dominate the whole first page of Google for their name.

Do Interviews and Media Outreach

A common theme in this article has been the power of using authority sites and media outlets to quickly rank at the top of Google. One of the best ways to accomplish this is through interviews and getting mentioned or covered by relevant industry sites that rank well.

A quick example of this can be seen if you search for my name in Google. A few years ago I was interviewed for IncomeDiary.com, and that post still ranks extremely well for my name today.


The same holds true for even big name celebrities or entrepreneurs who do interviews or get covered for stories based around their success and fame. If you do a search for “Lori Greiner” of Shark Tank, you will see interview-based stories from BusinessInsider.com, Inc. and Entrepreneur.com all ranking on the first page for her name.


Not sure how to get media coverage on sites like Entrepreneur or Inc? Simple… just look for the author bio section in each article. Share their content, build up a relationship and maybe your story is a perfect fit for their next article.

Don’t Forget About the Power of Video

Video is a fascinating beast in itself, yet one that is often overlooked by content creators that mainly focus on “text” based articles.

Here’s two quick things you need to know about video.

  1. People love to share and reference videos
  2. Google loves to rank video since they own YouTube

Now that you know that, you should definitely be using video in your content outreach and SEO practices.

It’s also not just YouTube video that ranks well either. Sites like Vimeo and DailyMotion rank very nicely as well.

Still not sure how effective video ranking can be? Richard Branson is one of the most well-known and successful entrepreneurs in the world, with billions of searches for his name annually. With all of that competition in play, do you think a video would rank for his name on Google? — The answer is yes, and even more surprising… it’s not even a YouTube video!


Don’t Just Rank #1 — Rank for All Ten!

The ultimate goal for everyone trying to rank in Google for their name shouldn’t be to just grab that elusive number one position, but instead to rank for multiple (if not all) page one locations.

Run through the above seven working methods again and see what type of content you may already have ranking in Google. It’s much easier to improve your rankings with any existing content that you already have ranking on page 2 or 3 pushed to page 1, versus trying to come up with new and original content of your own.

In the world of SEO and ranking at the top of Google, it’s all about getting your content in the right places and building authority links and references around them