7 Benefits of Adding Videos on Homepage of Your Website
Videos are one of the most intriguing mediums of communicative marketing tools today. They are the best story-telling devices and have been used by almost all businesses to inform, engage and persuade their potential customers. However, besides using them as explainer videos or social media videos, did you know you can use videos as a design element too? Yes, videos on homepage are the answer. Homepage videos improve your business website, stimulate senses of your target audience instantly and help you stay relevant across all devices. In addition to that, these videos can invoke an emotional response from your potential clients and you can see longer staying times.
Our article is designed to let you know the several benefits of adding videos on homepage of your website:
1. Establish a Strong Brand Personality
Needless to say, visibility matters a lot today. It is the age of fighting for prominence amidst tough competitors. But you can’t stand out in the strife if you are not unique. To become one-of-a-kind you need to establish a strong brand personality. Adding videos to the homepage describes your character to your target audience. Embedded videos are a great way of displaying your company culture in a more appealing and modern way. Your visitors would understand your business persona and decide how you are different than others within the industry. They can easily relate to what you are trying to convey and build a long-lasting emotional connection with you.
2. Homepage Videos Boost SEO
Website homepage videos can be a stimulating SEO (search engine optimization) act to rank better in Google. Websites with embedded video have an increased chance of featuring on the front page listing on Google. Visual communication is said to have a considerable impact on a large number of audience. Reports published in Animaker.com have confirmed that 88% of visitors prefer to adhere to a site when there are videos on the homepage.
3. Entertains and Engages Potential Customers
Homepages are the first things in a website that a site visitor comes across. Through these they form the first impression of the website. Hence, it’s necessary to craft a delightful experience for them. Adding videos to your homepage is the best way to engage your audience with your brand. Website with video background serves a two-way purpose- one, it is informative and two it is entertaining. Such a site has the quality of captivating your audience both actively and passively. There’s no denying the fact that your target audience gets fully involved with your brand. Thus they spend more time on your site and actively participate with your value proposition and call to action.
4. Increases Credibility and Trustworthiness of the Brand
Do you portray a credible and reliable image to your customers? If not then take the opportunity of homepage videos. The best use of video on website is to increase your brand credibility and promote trustworthiness. Focus on creating an interactive video website, set up a live streaming event and ask your customers to participate, let them ask questions about the services/products and explain to them how your product/service can solve their problems. These endeavors of yours are quite beneficial because it will turn skeptical buyers to rely on your brand above others.
5. Widens Your Reach and Increases Your Visibility
Embedding videos on your website naturally give your site an SEO boost. As adding videos on the homepage gives your website an improved search engine ranking more and more people can see you and spend more time on your site compared to your competitors’. Videos are more shareable which means other communities and companies will share your content. When a visitor learns about your brand and gets satisfied he/she talks about it and shares his/her experience to the acquaintances and this way you accomplish your goal and spread your brand name to a large group of people.
6. Homepage Videos Double Lead Conversion
Needless to say, the primary goal of creating a website is to drive traffic and find potential customers. To do this, you must be searching for unique ways to increase regular visits to your website, video on the homepage does it for you. You can’t afford to lose prospective clients once they come, you need to keep your site visitors stick to your website. Incorporating videos on the homepage would expose your value proposition to the potential customers and further encourage them to take specific buying actions. Homepage videos are a great way to get people to regularly visit your website because they simplify the product benefits and communicate those to the audience in an exciting, attractive and interesting way.
7. Conveys Your Message Instantly To the Target Audience
Now we know that people have a lower attention span, lesser than a goldfish. And this attitude of your website visitors makes them skim through a site that presents information textually. In fact, most of the time they miss important messages you might have tried to convey and your purpose is not achieved and you continuously lose prospective customers. Well, there’s a solution to this problem. If you want your website visitors to digest every bit of information you share, introducing videos can make it faster than information they read. Videos are undoubtedly an excellent complement to your copy and will strengthen your message overall.
Take a look at the finest examples of videos on homepage:
- Rypple: Cloud Computing-Based Management Platform
Rypple, is a platform that is ideal for managers and employees to improve performance. The company displays its video on the homepage as an introduction to the problem it promises to solve and its benefits. The company says that it has seen an incredible increase in conversions. Clients have agreed that this video tells a story that they can easily relate to and understand its purpose.
- Wishpond: Marketing Automation and Lead Generation Platform
Wishpond has embedded video on its website to give its web visitors an opportunity to understand it better. The company takes visitors through the day of a marketer using their platform. The video has been created practically to make every marketer know how he/she would benefit from using the platform.
Go Pro, the leader that offers high quality action camera. This small, versatile and lightweight device is available with a waterproof casing. There’s an incredibly engaging video on its homepage. The video lets the viewers enjoy the camera itself in a variety of unusual situations from another Go Pro.
Rounding off
Are you still baffled whether considering videos for your website homepage is worthy or not? The advantages of using videos mentioned above hopefully answers all your queries for sure. Finally, we can conclude there are enough reasons of using videos in web design. A video is the present; it’s the future too. Hence to strive in the competition as a marketer you need to align yourself with the recent trends, i.e. embedding videos on your homepage.
A lot of websites are still mostly designed for desktop. A mobile version of your site is important because Google prioritizes mobile-friendly sites above non-mobile friendly ones. Even just creating a responsive, dynamically served, or separate URL for your mobile homepage is a start to avoid site bounces and losing mobile site traffic.
Through image and text, make sure your design funnels the user to key supporting pages that evolve the conversation about your brand or product. More then ever before for SEO traffic, search engines are giving high importance to metrics of user engagement like bounce rate and average time on site. You need a design that creates not only immediate but also sustained interest.
Whether it is to contact you, purchase a product or schedule a service, make it very easy for someone to find your call to action button. It should exist on the top half of your website and be big enough for everyone to see.
First, ask your customers why they buy from you and not from the competition. This will tell you what your unique selling proposition is. Then, make this the No. 1 element on your homepage. A customer should land on your page and be able to answer where they are, what they can do there and why they should do it. Your unique selling proposition will quickly answer this question and improve conversion rates.
Live chat is an absolute necessity for websites that provide products or services. Having a live chat box across your website builds a sense of comfort for visitors because they know any questions can be answered immediately. The real-time advantage of live chat is that it keeps the customer engaged and not bouncing to seek answers. This increased engagement is better for conversions.
Put video on your homepage to get and keep people there. This is the most engaging content and could then influence these visitors to explore other parts of your website. Video content can also provide search engine ranking assistance, as more people are seeking out this type of content.
Our social media accounts are where we get more sales through the testimonials that we post there. It is very important that our website showcases these posts in order to make sales on our site and increase traffic as well.
In so many words, don’t be boring. Provide interesting and fun items that keep visitors hanging around. The more they hang around, the more they will find links that provide the information or products they want to use.
The most important element for increasing customer traffic online is the SEO page title that appears in browser windows and search engine results pages. If a homepage title is “Home” or simply “Company Name” in the browser window, then there is an opportunity to include your target keyword in the page title to attract more customer traffic online.
Prospects are searching long-tail keywords, phrases containing several words that ask a question they need answered. Focus on the questions your prospects are searching for, and target your content to respond to and answer those questions. And if they don’t find the answer right away on your homepage, they’re likely to click away somewhere else. You have to immediately capture interest.
From personal experience, customers like to find the product they’re looking for easily and without too much hassle. On my e-commerce website, I have what’s called a custom search and filter functionality, which helps customers find what they’re looking for with ease. This type of element is important because a customer’s experience on your site will make them buy from you or go somewhere else.
It’s such a simple idea, but one that gets forgotten about often: Tell your viewers what it is that you do. Remain direct, succinct and use language that they’ll digest immediately. Oftentimes, marketing copy can become overly verbose and ambiguous, and ironically forgets its message. If you’re the best at organizing conferences, say it directly — you’ll garner more traffic and conversions.
Most people are lazy. Ninety-nine percent of your customers won’t email, chat or call to ask you their deal-breaking question. If they have a question in their head that’s unanswered by your page, they’ll simply go elsewhere. Which questions should you answer? To make a list of questions, look through your past conversations with customers and use AnswerThePublic.com with your brand name.
An interesting live chat module holds the key to conversions. Live chats are inexpensive to maintain and are excellent data mining sources. The utility of the live chat goes beyond converting paying customers as it assists in tracking feedback to improve upon existing products and create new products or services. You gain clients with customer service.
Nothing is more frustrating than watching thousands of readers come to your website and not take a single action on it. With exit-intent technology, you’re able to capture a reader’s attention right before they leave your site. As soon as the mouse starts to glide over to the back arrow, a pop-up will appear asking the visitor for their email address.
Each page of your site should have a clear, large call-to-action button. This may seem obvious, but often business owners get bogged down adding so much language or information that they lose sight of the end goal, which is for a customer to click and make a purchase.
We’ve learned some of our greatest insights about our homepage conversion by A/B testing particular elements on our homepage, such as the image, header copy and even the text in the call-to-action button. These tests have been instrumental in helping us to test our hypotheses and make changes using a data-driven approach.
Customers want to feel like they’re making the right decision when buying something from you. Make your testimonials look amazing and invest in building the right case studies. If a customer can’t find someone who feels good about their experience with you, they won’t feel good about their own.
A lot of websites are beginning to follow Apple’s lead: striking imagery and minimalist design. With easy pathways to navigate toward important product pages and a clear CTA, you don’t need all of the flashy design and interactive elements of a good site. Don’t rely on stock photos; use that new iPhone camera to take powerful images related to your business for the homepage.
Put a promotion button on the homepage that takes them to a great deal and allows them to immediately close the deal and pay for it. The faster you get it in front of them and the easier you make it, the more you will convert.
The best way to convert more online prospects into paying customers is to remove the noise. Make sure your homepage clearly defines where the user’s eye should go and what the call to action is. Keep it simple and make sure you are focusing on the main goal when designing and not getting lost in the little things.
Adding a featured video on the homepage of your website can encourage visitors to stay longer. You’ll see your bounce rates decrease, an increase in conversions, and it will also make your website more trustworthy and distinctive. Highlighting your product or service benefits is key. It’s a great way to communicate a message and turn it into a concise, coherent format for users.