12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

Facebook Status Updates That Will Get You A Lot of Likes and Shares 

Facebook is an incredibly popular platform where you can find all kinds of things. It is also one of the biggest marketing platforms on the web so as you might think, there is a lot of money to be made. If you have a Facebook page that is advertising your products or services you know how much followers can mean.

To have as many followers as you can, you should implement organic reach. Organic reach means that your posts show up on people’s feeds without you paying for them. This type of reach is limited compared to paid advertising on your page, but it’s still very important. 

Knowing what exactly to post and when to increase organic reach is important for every aspiring page. So, we decided to show you some things you can do to improve your organic reach through some of the best Facebook posts. With these tips, you will surely be able to reach new audiences and pay far less for advertising as well as have an incredibly active community! So, let’s not waste time, here are some incredible Facebook post ideas that will push your Facebook content to the max and help organic reach. 

1. Ask Your Audience Questions

Asking questions is always a great idea. People get engaged by these questions and if you do it right, they might want to interact and comment on the posts. This can turn some of your followers into fans and make them to those followers that always comment and interact with the content. This is an incredible way to create engagement posts without much trouble. 

The questions can be some simple and obvious ones that pretty much anyone can respond to. Or really specific questions that will push the niche audience to respond more. Try being creative with your questions and approach as it is better for engagement. 

  • What are you reading today?
  • Which are your favorite affiliate marketing products?
  • What is the best affiliate marketing tip you have ever heard?
  • What is the biggest lesson you learned in affiliate marketing
  • What was your most profitable campaign in affiliate marketing?
  • How long have you been doing affiliate marketing
  • What is the best marketing book you ever read?
  • What affiliate marketing tip changed how you do things?
  • What is the biggest difference in affiliate marketing five years ago compared to today?
  • What is your favorite affiliate marketing blog?
  • What is your favorite affiliate marketing YouTube channel?

These are some of the ideas for an affiliate marketing page for example. But you should always consider your audience on a case-by-case basis and determine what to ask them. 

Fill In The Blanks Questions

Similar to the regular questions, fill-in-the-blank questions are great for increasing engagement. People love engaging with this kind of content. Sometimes they will try to add to the topic in a creative and informative matter, and sometimes they will try to be funny to gain some likes. Both groups are great to have as your audience, so encourage the behavior in general.

2. Show What’s Behind the Scenes

A thing that people love to see is behind the scene photos. Your team (if you have one) can post a group photo, or anything related to their workplace. Even photos and stories about the workers themselves usually get great traction. This will make your business feel more personal and friendly. It is also a simple way to get bonus Facebook content to your page. 

Facebook post ideas

Some good ideas can be:

  • Teambuilding posts
  • Regular workplace posts
  • Off work posts
  • Posting pictures of pets or hobbies of the employees

3. Find Interesting and Trending Topics

Trending topics are always… well… Trending!

People love to see what is currently new and find out more about new stuff. This is where you can shine. You can follow social media trends and put your twist on them to gain more organic reach easily! These are some of the best Facebook engagement posts as people love talking about new developments in any area. 

4. Use Branded Graphics

facebook post ideas - branded content

If you are out of Facebook post ideas, look no further than his! Have ever seen branded graphics on people’s posts? Sure you have! As you know these infographic-style posts are usually shared to other pages as well. So in total, you can get a lot of eyes for just one branded graphic post. You can develop your style so that people recognize your brand even if it doesn’t have a logo on it. If you manage to do this then you should have no problem organically growing your brand!

5. Tell Your Audience Great Stories

Stories are always a great way to connect with your audience. It might be a story of how your company started. Something your company did. Your product that helped someone. Thoughts of your employees. The possibilities are endless. The only important thing is that you have a clear and interesting story to tell. If you are bad at writing, outsource this to someone or just don’t do it at all! This is a great post idea for multiple reasons. It connects your audience to your product and service and it gives you great Facebook content that is easily sharable. 

6. Interesting Product Photos

facebook post ideas - creativity

Sharing your product photos is always a great way to increase your engagement and eyes on your posts. If you are a business that sells some kind of product share those photos to your timeline. 

Try being creative with the way you post them. Make the images interesting. Creativity is always rewarded and the same goes for these types of posts! This is why the best Facebook posts are the most creative ones!

7. Infographics Can Be Incredible

facebook post - infographics

Infographics are incredible for visualizing complicated statistics and explaining them to some degree. They are present on every platform and Facebook is no different. Infographics are one of the best Facebook post ideas as they are simple to make yet highly effective. The thing that is great about infographics is that if you make an incredible one, people will share it. And as we know from “branded graphics”, you should include your details on it. So when people see it on other pages, they can look you up.

8. Having a Personality

A thing that most advertisers miss is personality. They usually post rehashed and already seen content all the time. Making them feel more like a robot pumping out content, rather than a friendly brand. This personality can also distinguish you from your competition. 

Your posts should always have a hint of personality. Though it is bad to overdo it. You should always stay within your general topic and not stray too far from it. (If you are a swimwear seller, there is no reason to make posts about flowers). 

9. Cross Promoting Blog Posts

If your company has a blog, make sure to share your best posts to your Facebook audience as well. It makes for simple, yet great content. This can boost your Facebook page as well as your blog. Social media and content work incredibly well together so use them as much as you can!

Your audience will appreciate the additional info and you should reach more people through organic reach and maybe even boost your blog!

10. Incredible Industry Tips

If you are a company that sells services you should consider sharing industry tips with your followers. This will increase your image as a knowledgeable industry leader. Sharing interesting and useful tips is something that will always boost your organic reach because people love that kind of content. But if you make yourself a name by sharing incredibly useful info, your brand will grow a lot more in a short time due to word of mouth and sharing of posts. 

Some examples can be:

  • High-quality content is the most important thing
  • Don’t solely focus on one platform. Mix and match for best results
  • Dedicate time and attention to each of your promotions
  • Spend extra time searching for the best affiliate programs
  • Find similar products of competitors and research what they are doing differently 
  • Be honest with the product. Inform customers about its weak sides
  • Focus most of your attention on mobile conversions

You can share text-only statuses, images, infographics, videos, live content, or something else.  The possibilities are endless. 

11. Contests and giveaways

12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

Ah, the holy grail of organic reach, contests, and giveaways!

People LOVE free things. If you offer people a way to get something for free via a giveaway or contest, they will flock to your posts like crazy.  No wonder these are some of the most popular Facebook post ideas for engagement posts. 

If these contests and giveaways are something you do often, then people will follow your page more closely as they won’t want to miss the next opportunity to win. 

When doing this type of content you should always make sure that in order to participate, users need to do a few things first. Liking and following should always be a requirement and sharing should be encouraged with extra chances. 

If you are selling a product you can give your audience that product or some addon if it has any. 

12. Discounts and sales

Similar to the last entry, discounts and sales are often a great way to increase your reach. People love spending less money on things, even if they sometimes buy things they usually wouldn’t.

These types of promotions also convert well, so other than reach, you will also get sales right away! This is one of those Facebook post ideas that are great for the seller and the buyer. Win-win!

Final Words On the Best Facebook Posts and Status Updates

Increasing your organic reach through creative and interesting Facebook statuses is easily done if you follow these Facebook post ideas and engagement posts. With these engagement posts, your Facebook content should be engaging to your audience and you should see great results because of it. Hopefully, some of these content ideas will trickle down to your page and you will have success with your page!

Kevin Conti Of Software Ideas On How To Be A Successful Founder

Kevin Conti Of Software Ideas On How To Be A Successful Founder

Kevin Conti joins us for another text based interview this week.

Kevin is the founder of multiple SaaS products, but is currently focusing on SoftwareIdeas.io. The name of the company says it all really!

It’s a paid newsletter that gives potential SaaS founders software ideas. Kevin does the research and analysis into current successful software companies and determines whether or not there is room to compete.

There’s a lot more to it than this which Kevin goes into in this interview, along with the story of his first venture which did not go so well!

Hello! Could you introduce yourself?

Hi, I’m Kevin Conti! My main focus currently is Software Ideas, a market research and analysis company for serious founders who are looking for their next opportunity.

Software Ideas does roughly $10K MRR. I’ve just recently quit my day job as a software developer to go full-time on Software Ideas and future SaaS projects!

How did you start with Saas products?

I started with SaaS products two years ago with no audience and none of the “unfair advantages” that some people talk about. My only strengths were knowing how to write code and being willing to learn.

I started with my first SaaS, CoderNotes.io, which was completely a “scratch your own itch” type of idea.

I wanted a note platform for code snippets that had a powerful search engine behind it. This was so that I wouldn’t have to worry about categorizing the snippets and struggling to find them later.

I spent about six months building the product, and on June 07, 2020, I launched CoderNotes on ProductHunt and was #1 Product of the Day for most of the day before settling into #2!

At this point, I thought I had everything figured out. I had hundreds of users heading to the site and tons of positive comments on ProductHunt, including people who said things like, “Thank you, I have always wanted this!”

I shared the metrics and the whole story behind the crazy ProductHunt launch experience here on Indie Hackers .

However, after the craziness died down, I quickly found out that there were a number of issues with my product. Most of them stemmed from the fact that I had committed the most common mistake that engineers make: I had focused on building the product I wanted instead of building something that potential users wanted.

After realizing my mistakes, I wrote a retrospective titled “5 Lessons Learned from Launching My First SaaS.” The goal of this was to help others avoid making the same mistake by entering a market where there isn’t much consumer interest.

Why did you choose to start SoftwareIdeas.io?

what is softwareideas.io

Software Ideas actually began as my own personal research to find my next SaaS opportunity.

I had learned from my first experience that it was very important to enter a market where there is already demand, rather than trying to innovate and create a completely new concept.

Kevin Conti

I began by simply looking at job boards to find software companies that were successful enough to be hiring. After all, if they were successful enough to have millions of dollars in payroll, they must be doing something right!

After a while, I realized I could perform the research better if I had access to some of the paid databases that offer company info – things like Crunchbase and Owler – and it would be far more effective than looking through job boards. The only problem was that these things cost thousands of dollars.

The price, combined with a hunch that this research might be valuable to other entrepreneurs looking to start their next business idea, led me to convert my research into a newsletter format. Then I started pre-selling to test for demand!

What has worked for you to grow your business?

how to get ideas for saas products

One of the hot takes I have as a founder is that it’s important to discover a reliable marketing/distribution channel as soon as possible. With CoderNotes, I made the mistake of waiting to build the MVP before finding out how I could acquire customers, which was a huge mistake.

For Software Ideas, I decided to test channels first.

I did this by taking some of my existing research at the time, formatting it into a post (check out the original post here), and including the following snippet at the bottom:

“I’m considering making posts like this every week if there is enough interest.

If you would like (and would pay for) posts like these, reach out to me through my email. I’m giving away another free post just like this one to the people who email me there!

Thanks for reading and I hope you found it valuable!”

I then went and shared the post across a number of different channels, such as Twitter, Reddit, and Indie Hackers.

Those posts led to email conversations (which I’ve posted publicly) that resulted in over $200 of pre-sales before the newsletter even had a name!

This is a huge piece of why I decided to go through with creating the product and it set the stage for Software Ideas’ success and rapid growth to $10K+ MRR. 

However, things have changed as the business has matured.

Here’s how Software Ideas is growing currently.

The number one way that people sign up for a premium subscription of the newsletter is after signing up for the free email list. The free version offers a weekly preview of all the market research and down-market opportunities we cover for the week.

Kevin Conti

Out of the top 10 ways that users have signed up over the past six months, the bulk has been from the free email list:

kevin conti software ideas Saas products

As such, the main focus for our growth is getting as many interested users on the free email list as possible. That’s why if you head to www.softwareideas.io, you will only see one call-to-action (CTA) to pay for the newsletter, but three CTAs to sign up for the free email list.

In fact, our above-the-fold CTA isn’t even to pay for the product – we just want you to see the research and judge it yourself!

software ideas review

Most of our traffic originally came from founder communities such as Indie Hackers and Twitter, but as we’ve grown, our organic traffic from Google has slowly started to eclipse these other channels.

If you look at the last 30 days of traffic, Google brings us nearly double the traffic that Indie Hackers does.

kevin conti

Right now, the main focus of the company from a marketing perspective is to continue to invest in SEO/organic traffic as well as word-of-mouth by adding an affiliate program and a referral program.

Jolly SEO and Link Sourcery have partnered with NichePursuits this week to take your HARO outreach to the next level.

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For those that prefer the DIY option. Linksourcery is offering anyone who signs up for the $25/month Founder’s Tier, free coaching with detailed feedback on your first 3 HARO pitches.

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What does Churn look like for your business?

Customers tend to leave for 3 major reasons:

  • They are no longer interested in starting a company, so the newsletter is no longer required
  • They have discovered a business idea that they’re working on (either from the newsletter or externally) and no longer need the ideas and market research
  • They have a difference in values when it comes to what makes a good business idea (most rare) 

I have a different feeling around each category.

For category #1, I consider these churns a wash.

Software Ideas is specifically for very serious founders who are actively looking for their next software business, and if customers fall out of that category then there’s not much we can do to keep them.

For category #2, I consider it a success!

People who leave because they’ve started a company and no longer need the newsletter have received good value from the newsletter!

That said, there is still so much that Software Ideas can do to support early-stage founders. A lot of our product direction in the future will be based on helping founders go from “idea” to “traction”, which includes The Foundation course that I’m working on now.

Category #3 is rare, but it does happen.

The people who fall into category #3 are typically big believers in the “scratch your own itch” type of idea. This is the opposite premise the newsletter was founded on.

After all, the point of the research was so that I would avoid “scratching my own itch” and instead focus on profitable ideas for myself. These founders are very selective about which ideas they’ll consider, and typically I end up refunding them and wishing them luck.

What have you learned through building your business?

The biggest thing I’ve learned is that most early-stage founders are focused on completely the wrong aspects of their company.

It’s natural to focus on the product/MVP above all else. After all, that’s what people are going to be buying, and it needs to be good enough for customers to love it!

But for most founders I talk to, the hardest part of building a company isn’t writing the code (or using no-code tools) to build the actual product. It may be the most time-consuming, but it isn’t the hardest part.

The hardest part is the general category of “marketing.” Most founders I talk to want to have a few customer discovery calls, and if nothing comes up that kills the project they go straight into a building mode.

Kevin Conti

What’s worked best for me is to be far more focused on the distribution channels, trying to get a clear picture of how new potential customers can find out about Software Ideas. I focused on that aspect of the business early on which has made the initial growth much easier. It also allowed me to get an understanding of whether or not it was an idea worth pursuing.

For this reason, I always include a list of high-potential distribution channels for each idea in the Software Ideas newsletter. I want to make sure that we’re emphasizing the importance of exploring these channels, and not just handing subscribers an MVP with no way for them to turn that into an actual business.

Can you share examples of success from your customers?

I’m actually working with a couple of Software Ideas subscribers right now to make some case studies from the businesses that they’ve formed! Unfortunately at this point, I don’t have permission to share company names or more information, so I can’t speak about these in public yet.

That being said, here are some founders that are building in public that I can speak about.

  • Ganesh Mani (@ganeshmani009 on Twitter) built and launched CrossPost App and reached #2 Product of the Day on Product Hunt!
  • Chris Davies created Rentify based on the Software Ideas newsletter, which he then launched on AppSumo. Based on the questions on the AppSumo page, it looks like he may have had some technical issues, but I know that he’s seen a number of sales from this promotion alone.
  • One reader (who may wish to remain anonymous) is building a very cool product called VexMap, a UX error monitoring software that’s currently in a free beta as they explore their positioning in the market.

What tools do you use for your newsletter?

I think that there’s some real opportunity here!

Substack, which is often used in this situation, is a horrible solution for a paid newsletter (in my opinion) – 10% fees plus payment processing fees is just ridiculous for someone looking to turn a profit.

I currently use a home-grown solution. I use MailChimp for the email aspects of Software Ideas, Stripe for billing, and I wrote my own Phoenix application for the membership site, which is where the newsletter archive lives.

If I were to do it over again, I’d look closer at Ghost as a blogging solution, but overall I’m quite happy with my setup for now.

What keeps you going when things are tough?

Ha! I could talk about this forever.

I’ve recently started sharing some of what’s been going on in my personal life over the past few months. Long story short, I’ve been dealing with some serious health issues in my family that completely changed how I’ve been able to work on the business.

Before, I probably would have made some platitudes about how to handle things falling apart, but I’d like to be real here – when you have things going on in your life that are more important than the company you’re founding, it’s one of the hardest things that you go through. What’s more, there’s no easy answer I could share with you, even if I knew the answer myself.

The one thing that has worked for me is to stay grounded.

Kevin Conti

It’s important to be honest with yourself as a founder, which can be difficult to do. All I could do when things were at their worst was to admit to myself that I wasn’t going to be able to accomplish everything I wanted to do and to try to be okay with it.

Perhaps the most important thing you can do when everything feels like it’s falling apart is to have someone there who can support you. Not just emotionally, but actually helping pick up the slack in the business. Being a solo founder is tough because most of the time it’s just you.

If you have people in your life who care about you and are willing to help where they can, even if it’s just answering support questions, it is a huge help in tough times.

Advice for other SaaS founders who are just starting out?

I’m fortunate in that I get to talk to a lot of founders that are just starting out. I get to see the most common mistakes that are being made, as well as the type of founders that end up being successful.

The biggest insight I have into the process of starting a company is to focus on:

  • traction
  • marketing
  • distribution channels

And, to focus early on in the process!

For most engineers, building a product isn’t hard, it’s fun! And it might be challenging, but it’s almost never impossible.

So many engineers, myself included, fall for the trap of thinking that the hard part of starting a company is building the product that people want to buy. But that’s usually not the case! The hard part is finding ways to reliably attract new leads and customers.

In contrast, finding distribution channels is hard! You have to try a lot of them, and you never really know if your experiments failed because the channel legitimately isn’t a good fit or if you just did a bad job.

And for many products, it turns out that finding a single channel to acquire customers never happens or happens too late.

If you’re building a product but don’t have any experiments to prove that the channels you think will drive traffic to your product actually work, I highly recommend you start exploring ways to test it out.

Business: Business Ideation: How to Discover New Business Ideas

Business: Business Ideation: How to Discover New Business Ideas

In 2007, a pair of roommates moved to San Francisco. They were broke, jobless, and they didn’t have money for rent.

They needed to come up with a quick hustle. With a conference coming around the corner, they noticed that all the hotels in the city were sold out.

That’s when one of them came up with an idea.

They bought a few air mattresses, put them in their living room, and were able to rent it out.

That company is now known as airbnb.com.

Last year, I left the affiliate marketing space after 13 years. Everyone started wondering, “Charles, what are you going to do next?

The truth is that I didn’t have a master plan. I was burnt out from the space and wanted to do something different.

So then I started asking myself, what DO I want to do now? I didn’t have any crazy ideas in my back pocket.

That’s what led me down the path of studying business ideation—the process of coming up with business ideas.

It can be a disappointing journey because everything centers around either “Follow your passion” or “Scratch your own itch.

Another problem is that founders tend to rewrite history. As soon they grow to a certain size, a public relations manager comes in and starts changing the story.

It’s kinda like how Facebook was founded with the noble goal of promoting free expression and giving a voice to the powerless. It DEFINITELY didn’t start as a hot-or-not rip-off.

I dove deep and researched everything I could find on business ideation. I studied the best practices of different startups. I probably listened to 100+ episodes of How I Built This (The pandemic lockdown gave me too much free time).

Every origin story is unique, but I started seeing some patterns. Most successful companies don’t start with a “Eureka!” moment.

Founders are more like mad scientists.

You come up with a hypothesis for the future and start running experiments. It becomes a process of rapid iteration in a race to beat the competition and to become profitable before the bank goes to zero.

This is my attempt at organizing business ideation into a simple to understand framework. Through this framework, I was able to figure out different ideas that I’m excited to pursue.

If anyone’s interested in a more strategic way of coming up with your next business, this is for you.

Picking the Right Market

In the venture capital world, there are a few main pillars for a startup:

  1. The Market. How fast is the market growing? How well do the existing solutions satisfy the market? What is the total addressable market?
  2. Product. How well is the product designed? Does it solve the customers’ problems? Are they dying to throw money at it? How polished is it? Does it “spark joy” when people use it for the first time?  
  3. The Team. What is the quality of the CEO, cofounders, and staff? Do they have experience? Have they done this before? How well do they work together?  

Which of these do you think matter the most?

Marc Andreessen runs the most influential venture capital firm in the world, Andreessen Horowitz.

His answer?

Personally, I’ll take the third position—I’ll assert that market is the most important factor in a startup’s success or failure.


In a great market—a market with lots of real potential customers—the market pulls product out of the startup.

The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.

The product doesn’t need to be great; it just has to basically work. And, the market doesn’t care how good the team is, as long as the team can produce that viable product.

In short, customers are knocking down your door to get the product; the main goal is to actually answer the phone and respond to all the emails from people who want to buy.

And when you have a great market, the team is remarkably easy to upgrade on the fly.”

– From The Only Thing That Matters

I’ve been exposed to hundreds of markets during my time as an affiliate marketer. I’m telling you, NOTHING matters more than the market and the timing.

I’ve seen people who were able to pull in five figures a day without even knowing how to properly track their campaigns. How? They were promoting when the market was hot, and they were early.

Do you remember when the pandemic first started? Even the shittiest convenience store in your city was sold out of everything.  

The most important decision you have to make is which market to pursue. There are two skills that you should develop.

  • Identifying market trends
  • Deciding if the market is attractive and worth pursuing

A. Identifying Market Trends

Humans go through stages of life: child, teenager, young adult, middle age, then elderly. 

Every market also goes through stages of life called an industry life cycle. Every stage has its own characteristics and challenges. 

Embryonic: The industry is starting out. 
Growth: A period of rapid sales growth. 
Shakeout: Sales are continuing but at a slower rate. New competitors are entering.
Mature: Sales start to decrease. The company has to reinvent itself in order to survive. 
Decline: Sales and profit all decline. The industry is slowly dying. 

Here are some examples of different markets in their various lifecycles as of 2021. 

Embryonic: Augmented Reality, Virtual Reality
Growth: Electric Vehicles, Streaming Services
Shakeout: Online Robo Advisors, a lot of YouTube Channels
Mature: Smart Phones
Decline: Newspapers, Malls

The money is being in the earlier stages. That’s why it’s important to develop the ability to identify trends and market research. 

Fortunately, there are plenty of tools and research out there dedicated to market research.

Read: The Six Best Tools to Discover Business Trends

B. Deciding if the Market is Attractive and Worth Pursuing

Not all markets are created equal. Some can be too competitive. Others are too small. How can you tell if a market is worth pursuing?

Here are some of the criteria that I’m looking at.

1. Is the Industry Growing?

Everything is easier in a trending market.

There aren’t as many incumbents to compete against. When the market is growing exponentially, they’re willing to accept a “good enough” product.

Think about meditation apps. Any decent meditation app could crush it in 2010 when the market was newer.

Now it’s 2021, and the industry is reaching maturity. If you want to compete in this space, you’ll go against Calm.com and HeadSpace.com. Way tougher right?

2. Does your target market have money and are they willing to spend money?

This is a criterion that most people ignore.

It’s tough selling to broke people. My friend launched a supplement line targeting gamers. The problem? 15 – 25 year-old gamers are broke.

All their money is going towards new games, Fortnite skins, and to their favorite OnlyFans model.

Let’s compare two supplement markets:

  1. Older women who want to look younger. Older women have way more money. Looking younger is also a much bigger pain point.

  2. Gamers who want more energy/focus while gaming. Gamers tend to be broke. While they want to become better gamers, it’s not a burning desire.

One framework I love to use is the Life Force 8 from Cashvertising. These are the eight basic human instincts hardwired into every person.

Screenshot from the book Cashvertising, showing that there are 8 designs -- roughly survival, enjoyment, freedom, sex, comfort, to feel superior, to protect loved ones and, finally, social approval.

How does the market affect someone’s Life Force 8?

Looking Younger for Women: Enjoyment of life, sexual companionship, to be superior, and social approval.

Being a Better Gamer: Enjoyment of life, to be superior, and social approval.

There are many life forces in common, but I’m going to focus on “to be superior.

But the pain of aging hurts women ten times more than the pain of being a shitty gamer for a guy. That means women are way easier to sell to.

Your product shouldn’t be “nice to have.” It should create the feeling of “I MUST HAVE THIS AT ALL COSTS.

The easiest way of doing this is to make sure it’s targeting the Life Force 8.

3. Existing Competition

You might’ve identified a great market, but what about the existing competition?

Here’s my advice:

DO NOT be afraid of competition. I repeat, DO NOT be afraid of competition.

Existing competition means that the market is validated. It means that there’s money to be made.

You have to solve the customer’s problems better than the existing competition does. You can’t be a “me too” version and compete on their strengths.

GymShark started in 2012. They had so many billion-dollar competitors such as Nike, Adidas, and Reebok. It would’ve been easy for the founder to think, “Oh no, how could I possibly compete?

But they identified opportunities in the market that the incumbents didn’t. People wanted better fitting and better-designed gym clothing. People related more to their favorite fitness influencer than billion-dollar athletes.

It’s easy to be intimidated by large competitors. You have to realize that they can’t pursue every opportunity. When they’re that big, they move slowly like a cruise ship.

I’ve given you guys some criteria on how to evaluate a market.

C. Brainstorming Different Markets

Great businesses are about predicting a future that doesn’t exist yet. Write out an industry that you think will be growing over the next ten years. Then write out your reasons.

We’re coming up with different hypotheses.

Here’s a quick brainstorming session from me to get you inspired.

  • Decentralized Finance: Trillions of dollars printed out of thin air. Bailouts. The whole Robinhood fiasco. There is so much inefficiency and shadiness in the global banking system.

    DeFi is going to change the world. Wait until people realize they don’t have to settle for .5% APR from their “high yield” savings account anymore. 

  • Digital Families: You’re familiar with digital nomads. Guys that go to South East Asia to ball on a budget and slay the local Tinder scene.

    There’s a growing desire for families to live that lifestyle too. More people can work remotely than ever before. Next, everything’s going to become more expensive due to inflation.

    Why spend $6k a month to live in America, when you can spend $2k a month in Eastern Europe?  

    Families have different pain points compared to a solo digital nomad. If networking is important, they’re far more interested in meeting other families. Digital nomads don’t care about nannies or how good the local schools are. Digital families do. 

  • Healthy Versions of Junk Food: People are more health-conscious than ever before. They want flavor without compromising health.

    What are some of people’s favorite junk foods? How can we make them healthier?

    Pro tip: It’s a signal whenever something’s sold out, and people are reselling via eBay. My fiancée loves this Protein cereal from Costco. It hasn’t been in stock in months!

    Screenshot of eBay.com, showing that Premier Protein Cereal is for sale.

    There’s plenty of D2C companies out there. But I think there’s so much opportunity due to the sheer number of food products out there.

  • How to Adult: Adulting in the modern world is complicated. You’re doing keg stands on the weekends in your final year of college, and the next year you’re expected to know how to file your taxes and play corporate politics.
  • Pets/Plants: Millennials and Gen z are delaying kids, and in some instances, not having kids at all. However, that “nurturing” desire is still there. Money is shifting towards both pets and plants in order to satisfy that desire.
  • Biohacking: Health is on top of mind. Then there are the outliers. The people who want to squeeze every % out of productivity, and the ones who want to extend their lives.

    Even though biohacking is popular among the internet marketing community, I still believe it has nowhere near penetrated “mainstream” society. People are starting to get into it through FitBit/Whoop, but the rabbit hole goes deep.

  • Instagrammable Local Experiences: The average person has a boring life. They go to work, watch Netflix, and then go to sleep. Maybe once in a while they’ll travel. But traveling is expensive and people don’t get so much vacation time.

    Even though everyone’s life is boring, they want to look as if they’re living an interesting life on social media. There’s this pressure to keep uploading interesting content.

    When I lived in NYC, these “Instagrammable” experiences were a massive hit. I had to book tickets several months out for some of this stuff.

    Examples: Borderless, Van Gogh Expo, Museum of Ice Cream

I’m trying to get tickets to the Van Gogh Expo in Atlanta. It’s sold out for months. It’s literally projections in an empty warehouse. Their profit margins must be insane.

Looking at the Data for Your Markets

After you’ve identified some markets, you can use different tools to see if they’re actually hot. If people are searching for the keywords or engaging in communities, then that’s a strong signal. 

Some tools:

I think indoor plants is growing. And Google trends validate my conclusions.

Remember, you’re in the brainstorming phase. You don’t need to figure out the business model. You don’t need to figure out if this is within your abilities.

Just identify as many hot markets as you can.

Read: 10 Ways to Evaluate a Market by the Personal MBA

What Are You Wired For?

I was getting ready for a speech several years ago.

I was nervous. I kept asking myself, “Why the fuck did I sign up for this? This is such a dumb idea. You’re an asshole, past me, for putting me through this.”

I really didn’t want to be there. Yet despite all these emotions, I killed it.

The person that spoke after me? He was relaxed before the stage. I’m sure if you let him, he would’ve done a Q&A for several hours. He was a better speaker than me and he did it with ten times less effort.

He’s wired for public speaking—I’m not.

I believe that with enough effort and time, all of us can get good at anything. But being wired means you’re genetically encoded for it. It’s as natural to you as breathing.

So much of success is being able to figure out what you’re wired for, and working in that circle of competence.

Here are some questions to help you figure out what you’re wired for:

  • If you were retired and didn’t need money, what would you want to do all day?
  • What’s the kind of work you could see yourself doing at 11pm on a Friday night?
  • Which kind of work do you feel you naturally enter a flow in?
  • Which kind of work makes you excited to get out of bed in the morning?
  • What tasks do other people find difficult, that you find easy to do?

Here are some things that I believe that I’m wired for. I don’t need a pomodoro for this stuff. I don’t need to hype myself up. These things are more fun to me than going on social media or playing video games.

  • Copywriting/writing
  • Building systems
  • Optimizing/improving
  • Research
  • Marketing
  • Strategizing/planning

Some things I am NOT wired for:

  • Anything dealing with people
  • Financial/legal tasks
  • Self-promotion
  • Extroverted activities

I hate doing these things. I’d rather be put in solitary confinement than have to go through hours of meetings with people.

Now imagine if I was a real estate agent! Holy shit, that would be a living hell for me. The job requires things that I’m not wired for! I’d hate going to work every day.

How do you find out what you’re wired for? It comes from experience and reflection. It can also come from feedback from other people.

I want to share with you a Japanese framework called Ikigai. 

Take a look at the chart below. 

Ikigai happens at the intersection of all four.

Imagine being a great Karate instructor and loving it. The problem is what if no one in your city cares about Karate? 

Here’s the good news:

  • What you can be paid for: The internet has made it easier than ever to monetize. 
  • What you are good at: Skills can be developed over time with enough focus and effort
  • What the world needs: This is can be figured out through market research and talking to potential customers
  • What you love: the hardest thing to figure out, and part of our unique DNA. Think about what I said earlier in the post. What tasks do you look forward to every day? 

What Are Your Anti-Goals?

The most inefficient thing in the world is to reach your goals, and realize that you never wanted them.

Instead, start backward. Figure out exactly what you want and reverse engineer your way to your goals.

One exercise I do is to picture a day in your life, but ten years from now. What would your ideal day look like?

My typical day wouldn’t have any meetings outside of a 15-minute daily huddle. I’d have players in the company who would take the lead on projects. They’d have so much autonomy and I’d give them an aggressive % sharing.

I’d only focus on strategy, planning, marketing, and only things that I’m wired for. I’d have time to pick my kids up from school every day. My phone and laptop would be shut off after 7pm.

Once you get an idea of what your ideal day would look like, start building constraints.

I call these anti-goals.

Here are some of mine:

  • I want to build something that is sellable/exitable.
  • Nothing based around Charles Ngo the person or brand.
  • I hate clients. I don’t want to run an agency. 
  • A growing and trending industry.
  • Potential to do $5m+ a year in revenue.
  • Can run with a team of under five full-time staff + an army of contractors. I want to hire people who are smarter than me.

By having these anti-goals, it eliminates potential business models that wouldn’t be a good fit for me.

Brainstorm Out Different Business Models

There are different ways to make money from a hot market.

If you identified the keto diet as a hot market, you could be a keto coach, create a keto supplement, or start a keto YouTube channel.

So in this stage, we’re going to brainstorm different business models for a hot market.

Let’s use the “digital nomad family” as an example. There are couples with young kids who want to travel the world and live overseas.

I’d first start with trying to figure out what existing problems there are for your market. Join different Facebook groups. Find their subreddits and forums. Eavesdrops and listen.

You can also conduct hands-on market research. Find some people in your core demographic and interview them.

I did some quick research, and here are some of the problems that digital nomad families have:

  • What countries should I live in?
  • How do I find affordable housing?
  • How do I find trustworthy nannies and maids?
  • Fear of loneliness. People want a local community of other expats to be around.
  • Managing different paperwork, such as visas and medical insurance.
  • Financial backup. What if you’re traveling and lose access to funds? The ATM eats your debit card, your backup card has a fraud alert, and not many businesses accept credit cards.
  • Financial instability. Some people are able to work remotely with salaried jobs. But some people want to do this as a freelancer. This can come with income instability.  

Start with the pain points and brainstorm different business models that offer solutions.

Here’s a cheat code: Find a similar market and look at all the different business models that already exist. No need to reinvent the wheel.

I call this the “Uber of X” framework.

Obviously, the closest market to digital families are digital nomads. What existing businesses out there already service digital nomads?

  • The Dynamite Circle is a paid community for digital nomads.
  • NomadList is a platform that curates the best places to live.
  • My friend JohnnyFD shares his journey around being a Digital Nomad. He’s like a solopreneur media company.
  • Remoters shares guides around remote work.
  • There are so many relocation services based in Thailand for a single person.

Someone could make a version of NomadList, but focused on criteria important to families. You don’t need the Tinder Score (yes, that’s a real thing), but instead focus on schools and safety.

Once you brainstorm business models, you should start eliminating some of them. Perhaps the startup costs would be out of your budget. Or it’s not within your ability to launch this.

You want to narrow the list down to what’s possible for you right now.

Finding Your Beachhead

Amazon started off by only selling books.

Bonobos spent years perfecting the Men’s Chinos.

Lemonade Insurance started by only selling renter’s insurance.

Amazon now sells everything, but they started by only selling books. Everyone fails because they’re trying to do too many things at once.

The beachhead strategy is based on capturing a small part of the market. What is one portion of the market that you can capture?

Read More: Beachhead Strategies: 4 Ways You can Compete with a Smaller Budget

This can also be a differentiator.

I subscribe to several business newsletters. It’s hard to stand out. But here are two that are laser focused:

Chartr.co focuses on visualizing data. They make amazing visuals and charts.
TheHustle is hilarious and has amazing storytelling.

Anker is one of my favorite electronics company. They started in 2011 and only sold battery chargers. They built their reputation from making affordable and badass battery chargers.

Now they sell everything including speakers and headphones. But remember, that empire was built from their initial single product.

Finding Product/Market Fit

You should have identified several different markets, and some potential business models. Which one should you focus on?

Try them all.

This is what I call firing bullets.

Read: Fire Bullets, then Cannonballs

Instead of going “all in” on an idea, run small tests to see which ones get the most traction.

Imagine that someone’s starting a restaurant.

The normal method would be going “all in.” They specialize in cooking Thai food so it makes sense, right? They borrow six figures and spend a year building their Thai restaurant.

It completely flops.

The alternative is to fire bullets by running small tests.

The chef has three ideas for a restaurant, but they have no idea which one would do they best.

  • A Thai restaurant focusing on ISAAN food
  • Fusion Vietnamese banh mi.
  • An Asian vegan restaurant.

So they start testing different pop up restaurants to gauge demand. They rent a food truck and try out different food festivals.

It turns out that people are going crazy for the Asian vegan restaurant.

Of course, this should come natural to you if you’re an affiliate marketer. You test out different campaign ideas before you laser focus on one.

Too many people fall in love with their ideas.
Your idea is just a hypothesis. You need to launch and test the idea. Good ideas don’t pay the bills.

You have to execute on the idea and let the market decide.

Sometimes the market immediately falls in love. But more realistically, they don’t. Instead you have to listen to the market and change the product or ideas based on feedback.

In the restaurant example, maybe people like the Asian vegan idea. You talk to your customers and ask for some feedback. They don’t like tofu as much as you do. Most people would prefer more protein in the form of seitan.

So you go back to the drawing boards and create some new dishes based on seitan. The market is digging it more.

You create different seitan based dishes. A seitan salad, a burger, a pasta dish, and a seitan based taco.

The people are going insane over the seitan taco. It’s sold out every time. Congrats, you’ve established product/market fit.

Product/market fit is a vague concept.

One definition of it is:

“Product/market fit means being in a good market with a product that can satisfy that market.”

How do you know when you’ve achieved product market fit?

It’s a feeling. Everything’s easier. Customers are recommending your product and selling on your behalf. Word of mouth is spreading. You’re fighting to keep the product in stock. If you shut your business down, a lot of people would be upset.

This is the hardest and longest stage. You’re in a race to establish product/market fit before your company runs out of time or cash.

Some tips for this stage:

  • Talk to your users. People bought your products? Reach out to them and ask for constructive feedback. Most people don’t do this because they’re scared of getting their feelings hurt.
  • Speed > Perfectionism. Perfectionism will destroy you. Focus on what matters. Your logo is not going to make or break your business. Be okay with “Good enough.” Rush to version 3.0.
  • Be Careful of Vanity Metrics. Compliments don’t pay the bills. People will tell you that your idea is amazing, but have excuses when it’s time to open up their wallets.
  • Focus on What Matters.

In the End…The Idea’s Kinda Useless

I just wrote several thousand words telling you about business ideation. And now I’m here to tell you that it doesn’t matter.

What matters is your execution and how you implement the idea.

I used to have this ridiculous mindset that I had to think about a brilliant idea. And when I’d think of these ideas, I’d be discouraged to see that someone else already thought of it. 

And then I’d give up before I even start.

Don’t feel that you have to be original. Millions and even billions have been made from copying someone else’s idea and executing it better.

Find an idea that’s good enough to get you excited. Execute relentlessly.

Trust yourself that you’ll be able to figure it along the way. 

In the meantime, I’m going to keep firing bullets.

Image credit: Pixabay.