Why You Should Build Interactive Tools to Increase Sales

Why You Should Build Interactive Tools to Increase Sales

The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is.

After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities.

You need to go further to engage your target audience and convert them by personalizing the whole marketing experience through interactive marketing tools. Here’s what you need to know.

What Are Interactive Tools in Marketing?

Pretend for a moment that you’re looking for new hair color. It’s tricky because you’re unsure which colors suit you, and you could use some personalized help.

Finally, a website catches your eye because there’s an interactive tool designed to help you pick a hair color. All you need to do is input some simple details, such as your skin tone and eye color, and you’ll see a list of compatible hair dyes.

The outcome? You purchase a hair dye. In other words, you just went from a potential lead to a paying customer, and it’s all thanks to that interactive website tool.

Essentially, this is precisely how interactive tools for marketing are meant to work. And this particular example isn’t imaginary—you can check out Boots to see what I mean:

If you go through the sequence, you’ll find a list of compatible colors. Then, when you click on a color, a link pops up to take you straight to the right product:

How’s that for convenience?

With just a few minutes of interaction, users get helpful, meaningful results—and you may make a sale.

Examples of Interactive Tools

That’s just one example of interactive tools in a sales context. However, you can build many interactive tools and discover at least as many ways you can use them in your marketing strategy.

Here are five common types of interactive marketing tools we can use in different ways.

Virtual Try Ons for Interactive Marketing

This one’s similar to what we just worked through, but it’s not quite identical—we’re taking it one step further.

Embedded “quizzes” like the one we just looked at rely on customers clicking on certain answers. The algorithm then presents people with solutions matching their answers.

Conversely, virtual try-ons use augmented reality or simple image captures to let people use selfies to “try on” everything from makeup to glasses.

The benefit? Customers know whether the product suits them or not, so they’re more likely to buy. Briefly, here’s how they work:

  • Someone visits your product page.
  • They tap the “try on” link, which activates the user’s phone camera.
  • With augmented reality, the user places the product on their face to see how it looks.
  • If they’re happy with the appearance, the prospective customer moves the product to their basket and goes through checkout.

It’s not just limited to beauty products or accessories, either. For instance, platforms like Amazon allow their users to “place” furniture around the room to see if they look good in their home. The same technology applies.

Interactive Measurement Tools

Customers sometimes find buying products like shoes online challenging because it’s hard to determine what size to get.

That’s where measurement tools come in. Let’s break down Nike’s Digital Foot Measurement Tool as an example.

  • Customers shop through the Nike app.
  • They decide on the shoes they want and opt to “try them on.”
  • The camera scan’s the person’s foot to get measurements rather than using augmented reality.
  • Once the scan is complete, the app tells the person which size they should choose.

It’s easy to see how this may lead to more sales and, happily, fewer returns.

Interactive Calculators

Calculators are useful interactive tools for your website and can be used in more ways than one might think, including as:

  • Nutritional calculators
  • Pricing calculators to help potential customers build customized product “bundles”
  • Financial calculators to help people select the right financial product for their circumstances

Whichever sector you’re in, there’s a good chance you can use an interactive calculator to personalize the user experience.

For example, say you run a kitchen supplies website, and you want people to buy your recipe books. They’ve asked questions about how healthy the recipes are.

A nutritional calculator can help them out and, in turn, encourage people to spend more time on your website and potentially have more trust in your brand.

7 Reasons You Should Use Interactive Tools to Increase Sales

We’ve explored what interactive marketing tools are and how they work. There’s still a fundamental question remaining: Can these tools increase your sales?

The answer is: Yes! Here are my top seven reasons why interactive tools in your marketing strategy can increase sales:

1. Interactive Tools Boost Engagement Levels

Customer engagement is vital, but it’s hard to stand out from the crowd. Here are two reasons why:

  • The average person spends almost two and a half hours a day scrolling through social media. In this time, they’re exposed to countless marketing messages, from banner ads to PPC.
  • We’ve become “conditioned” to ignore banners (a phenomenon dubbed “banner blindness.”)

Don’t worry, though. This time is where interactive tools have their chance to shine. 66% of marketers report an increase in engagement levels after introducing interactive content to their marketing plans.

Ultimately, increased customer engagement is a pretty effective way to generate more sales in the long-term, so it’s worth using interactive tools in your content.

2. Improved UX Using Interactive Tools May Convert Customers

Conversion is what marketing is all about, and interactive tools could help you do just that. Let me show you how it’s working for JINS, a prescription eyewear provider.

As a forward-thinking company, JINS wanted a new, innovative way to increase conversion rates and improve customer experience. Their solution came via virtual try-ons for glasses.

All someone needs to do is turn on their camera and upload a selfie to the platform. Once that’s done, the user chooses which frames they’re interested in and puts them onto the selfie.

Here’s what it looks like in action. On the left, we have the selfie, and on the right, the actual frames after the customer made their purchase:

Potential customers now have a quick and accurate way to gauge which glasses to buy! According to JINS, conversion rates have drastically improved since they added this interactive tool.

3. Interactive Tools Allow Customers to Feel Confident in Large Purchases

Like I said earlier, this is not just about trying on hair colors or checking out fashion accessories. This technology is about making big purchases, too.

Take Target, for example. Users upload a picture of their room and place a true-to-life copy of a furniture piece in the space. They can also download the Target app and try out the augmented reality version instead, which is a little more engaging because you can move the product around the room. Amazon does this with many of their products in their app as well.

This feature allows users to check if the furniture or other large item fits their space before purchasing it, which means they’re more likely to click “buy” and less likely to make returns.

4. Personalized User Experience via Interactive Tools Can Increase Conversions

Do you see a pattern of personalization forming? Interactive tools allow us to personalize marketing like never before. Here’s why it matters from a sales perspective:

These stats tell us two things:

First, customers crave personalization. They want to feel valued by companies.

Second, they’re more likely to become loyal customers if there’s a personal touch to your marketing efforts.

This is a no-brainer way to build brand loyalty and increase your chance of future sales.

5. Interactive Tools Increase Lead Generation

I’ve touched on this already, but it’s worth emphasizing just how effective a lead generation strategy using interactive tools can be from a sales perspective.

Firstly, there’s an SEO angle. If you can attract more social media shares and inbound links, you should generate more traffic. Additionally, if people spend more time on your website and there’s a lower bounce rate, your search engine ranking can improve. Social shares may boost your SEO ranking by over 20%, too. (You can check who’s linking back to you with my free backlink checker.)

The upshot of interactive tools catching people’s eyes is that there could be more organic traffic and better quality leads because the people you’re attracting are already looking for your product or service.

Let’s think about this from another angle, too. The data you’re capturing from prospects as they use your tools may help you figure out what your customers want so you can improve your products and services.

Consequently, you can generate more quality leads in the long-term, all without much extra effort from a marketing perspective.

Sounds great, right?

6. Automate Your Marketing With Interactive Tools

Yes, interactive tools can help you automate your marketing efforts, and the tools do much of the work for you. The algorithms detect what the customer wants and make recommendations or offer solutions based on this information.

This can help you increase sales and make alterations as needed because you can:

  • Check your metrics to ensure the tools are working how you want them to
  • Make changes to the UX based on what you’re seeing
  • Compare performance across different interactive tools and invest time, energy, and resources in the ones performing most effectively

7. Interactive Tools May Draw Traffic to Your Website  

Without traffic coming to your website, there’s little chance you’ll make sales. Again, interactive tools can help you out here. Here’s why.

Firstly, 47% of people use ad blockers now, so there’s a chance some potential customers won’t even see your marketing if you’ve focused efforts on those. Interactive tools help you sidestep this problem.

Secondly, 79% of successful marketers say interactive tools and content encourage people to return to their websites. It’s not just about creating new content, either—you can use the same content time and time again when you have interactive tools.

Think about it. If a customer loves the eyeglasses they purchased from you the first time around, they’re more likely to return to your online shop. There, they’ll use the same virtual try on tool they used before to check out different pairs. You didn’t have to try to impress them with new interactive tools, promotional emails, or any other marketing strategy—they liked what they used the first time and engaged with it again.

How’s that for a cost-efficient way to solidify a lasting relationship with your customer base?

Conclusion

Why should you build interactive tools to increase your sales? Well, as we can see, they’re not just a reliable way to generate leads and improve conversion rates, but they’re cost-effective, too.

They’re not especially challenging to deploy, either. It’s easy enough to find interactive tools you can tweak to suit your needs and embed them on your website. If you want more help with introducing interactive tools into your marketing strategy, check out my consulting services.

Have you tried interactive marketing tools yet?

5 Expert Tips on How to Increase Site Traffic in 2020

5 Expert Tips on How to Increase Site Traffic in 2020

It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500+ changes!

SEO is the process of optimizing your content, so it shows up more often in search results. With so many changes to navigate, it’s easy to miss something. And soon enough, you could find your first page search rankings now on the second or third pages.

If your site content isn’t ranking in the search engines for your preferred keywords and phrases, all is not lost. There are still plenty of ways to improve your rankings while also getting quality traffic from other locations as well.

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation, and boosts sales.

To help with this process, here are five practical content creation and marketing tips that worth exploring. Be sure to read along and follow these tips to increase back traffic to your website.

1. Blog Regularly and On Schedule

In recent years, blogging and content marketing have been very big components of the digital marketing landscape.

Now it seems like most businesses and websites have their own blog, and with good reason – blogging brings more traffic to your website, helps you establish better and stronger relations with the audience, and will help you to establish yourself as a lead thought in the niche.

However, it to comes to blogging and business, there is a certain art to it. For example, what are ecommerce sites and ‘boring’ niche markets supposed to blog about?

More often than not, the best way to get around this is to create content that is relevant to the business or service offered, but still providing value to your audience.

A perfect example of this can be seen on WithClutch, as they are a refinance and personal finance business, but also have blog topics ranging from “When is the best time to buy a car?” or “Whats the cheapest state to buy a car in?” and other related topics.

The key takeaway here is that they are able to create content through their blog that are covering topics that their audiences and potential customers are likely already searching for. This is a win-win situation for both the blog and the end user.

As with all blogging efforts, will take time, but it’s really worth it when you have a clear plan and a content calendar in place. You can also convert the blog content into an infographic, slide deck or e-book. And definitely make sure you are taking advantage of social media and everything it has to offer.

The better the content, the more it is enjoyed and discussed by the public, which means more readers and loyal fans who visit your blog on a daily basis.

2. Focus on SEO and Long Tail Keywords

Like it or not, search traffic is still one of the most effective ways to get high quality traffic and leads back to your site. The only problem is it’s super competitive and saturated.

Search engine optimization (SEO) is the process by which a website is visible in the search results, and can improve their rankings by making improvements to their site, content and social channels.

This can be done by optimizing keywords and site layout, reducing loading time and making the website easy for mobile users to search the site. It’s also important to make sure you are using SERP tracking tools to see what keyword and ranking movements your optimization efforts are having.

The early ranking algorithms of the search engine relied heavily on the content of the keyword for ranking purposes. This meant, however, that website designers could hack the system and use keyword stuffing to increase rank.

Now it’s a much more complicated process and not one that is easy to game. Page ranking algorithms are much more advanced and rely on several factors, like inbound or backlink quality and relevance.

3. Create Comprehensive, Authoritative, Evergreen Content

If you are going to spend your time writing content, it’s important that you make sure it’s worth your audiences time and provides real value. It’s also a good idea to focus on ‘evergreen’ topics so you content doesn’t go stale after just a few months.

Some of the best forms of evergreen content come in the form of resource guides, how to’s, and user tutorials. You must then create content that targets the customers rather than robots—using quick, short, but true phrases.

Depending on the niche market you are currently focused on, this might be easier or harder to accomplish. MeetEdgar has a nice resource guide that highlights a few different examples of evergreen content across a wide range of niche markets. Be sure to check it out to get some new content ideas for your site or blog.

No matter what type of content you are creating or who it’s for, there are several great ways to show search engines that your site really provides content of value — and that through detailed, authoritative, evergreen content.

Here are some of the working methods to best accomplish this.

  • Long-form content stick. Longer content tends to exceed shorter content (at least 2,000 words).
  • Use LSI keywords. There are keywords or phrases that are closely related to the content of your post.
  • You will have to do research to write quality content so that you can have information that is very valuable.
  • Be easy to learn. Be quick to read. Html uses whitespace, headings, short paragraphs and related photos to facilitate the page’s consumer consumption and time rise.
  • Have links and deals of high relevance on the page. Provide meaningful internal connections to address the query of a reader. This will also reduce error rates significantly to bring people onto the website.
  • Include photos, illustrations, video and text. This catches the interest of readers and makes them more interested in the content.

Before writing your next article, be sure to run through the list above to make sure your content hits all of these fine points.

4.  Comment and Contribute on other Relevant Blogs

Despite what many people thing, commenting on and contributing to other websites and blogs is still very effective today. Yes, you might not get a dofollow link back from these efforts, but they can help with getting your name out there and boosting new clicks and visits over to your site.

Comment threads are very close to forum marketing, in the sense that you can take time to show that, rather than searching for traffic, you are trying to contribute when commenting on a post. In a perfect future, you can frequently try to comment on your own blogs.

And the act of guest blogging or contribution with original content to other sites is also nothing new, however, it is still a huge opportunity for your site and brand. More often than not, the only cost associated with guest blogging is your time and outreach effort, and as you continue to gain new placements on smaller sites, this will help with your ability to contribute to much larger ones down the road.

Both of these methods are perfect for backlinks and creating influencers in your niche, but in this situation, you are still a daily reader and blogger so you won’t sound as though you were a spammer by linking to one of your pages.

5. Find Your Audience on Social Media

Social media can be a perfect way to build your following and consequently boost your website traffic. You cannot, however, only post links to news items or blog posts and hope people can fly.

Instead, you need a plan to identify the best brand platforms and then find out how your specific target customers use those platforms.

And when it comes times to read new audiences, don’t over your options with influencer marketing. And depending on your niche market, the reach and power of influencer marketing can result in higher

With more than 3 billion users spread across the most active social platforms like Instagram, Facebook and Twitter, it’s now easier than ever before to reach new audiences and redirecting them back to your site.

With influencer marketing in play, it’s also a cost-effective solution for testing out. While celebrities and big players are generating thousands of dollars for individual posts, smaller micro and niche-influencers often cost a fraction of that, but also offer much tigher audience targeting.

Bonus Tip: Promoting Webpages on YouTube

This last bonus tip is one that we could write a whole resource guide on, but we will just quickly recap here and let you explore it in more detail on your own.

In short, YouTube is the largest video search engine in the world. It’s free to use and they even host your video content for free. Throw in that billions of video impressions are taking place daily, and when utilizing this platform correctly, it could be a huge source of traffic for your site.

When creating videos, don’t forget that most readers have a short focus and attention span, so the video must be short, snappy and also includes a call to action telling the viewer to click on the links in the description area.

YouTube allows for users to add backlinks to their video content descriptions, which also means more clicks and traffic back to your site. To learn more about how to rank videos on YouTube, check out this YouTube SEO resource guide.

Quick Tips on How to Increase Real Traffic to Your Site

There you have it. Five simple and effective expert tips to help increase traffic to your site through the use of improved search rankings, more social activity and creating better content for your audience.

Be sure to start implementing these methods, while also keeping an eye on your traffic levels to see which methods work best.

Five Ways to Increase Site Traffic with Proven SEO Strategies

Five Ways to Increase Site Traffic with Proven SEO Strategies

With hundreds of millions of live blogs online, cutting through the noise and getting yourself seen in a sea of what can seem like overwhelming competition takes both work and knowhow. If you want your blog to get the exposure it needs for your site to grow, whether it is personal or for an online business, then you have to invest in that growth.

This is an investment of both time and, in some cases, money, to help your site make its way to the top of Google’s organic search rankings. In short, this is an investment in SEO. SEO is a broad topic, with far too much pertinent information to cover in just one article, so below are five ways to increase site traffic using proven SEO methods.

Do Your Keyword Research

Whether you are writing a blog just to get your thoughts out there or it is part of your online business’ content strategy, to get people visiting your site, reading your content, or purchasing your products and services, they will need to be able to find you when they search relevant keywords. If you want to find out what customers or readers in your niche are searching, then you will need an analytics tool to show you the data.

The gold standard, by far, is Ahrefs.

Ahref helps you not only discover which keywords people in your niche are searching, but shows you how competitive the various keywords for which you would like to rank are. Competition online is fierce, and large companies with deep pockets invest a lot of money into making sure their website ranks highly for the most competitive keywords.

As a smaller, newer business, you can try and write and rank for less competitive ones, and tools like Ahrefs help you narrow down your keywords. Ahrefs is, however, comparatively quite expensive, especially given the free options out there, but it is most definitely what the pros use. A workaround many new site owners and bloggers use is to purchase the first month of Ahrefs to do a lot of keyword research and then work off of that.

Get Links From Authoritative Sites

SEO is, by and large, a dual process: content writing and link building. The SERPs, in many ways, are a giant popularity test. In addition to your keyword game, Google also determines where to place your site or page on those ranked lists based on how many other quality pages have linked back to you (i.e., think you are a good source of information or a worthwhile service). The more of these backlinks you have to your site and content, not only the more likely it is others will find and follow these links, but the more credibility you have in Google’s eyes.

Building backlinks is a time-consuming process that involves both monetary and opportunity costs. There is also an expertise factor, as the outreach required to establish relationships with sites willing to either publish content that link backs to your site, or insert what are known as “paid links” is a unique process unto itself. Many blogs, both new and growing, see great success outsourcing this process to a reputable link building company with a proven record building high-quality backlinks that increase traffic.

Keyword Optimize Your Meta Tags

Many people make the mistake of assuming that keyword optimization is just about what goes into the body of your blog article. Not so. There are a handful of other vital components that are important for both Google and potential readers if you want your organic traffic to really flow. These are your meta tags, and they matter.

Specifically, they are your title, meta description, and image description. Your blog article’s title should not only reflect the nature of the content but also contain the keyword you are trying to rank for. This could be a single keyword, but more than likely it is a short or perhaps even longtail keyword that also appears throughout the article itself. Content with a keyword-optimized title conveys relevance and both Google and readers like relevance.

Your meta description is the short (~160 characters including spaces) blurb that essentially explains the page to potential readers as they peruse the SERPs. The meta description does not influence your ranking, but it will influence people to click. And lastly, your image description is another important piece of meta information to keyword optimize. People very often find pages via Google’s image search, and if your page’s image appears in the first few rows of results, they are more likely to be clicked and followed.

Don’t Forget About YouTube

If you are a serious blogger, or even an online business owner, you may be pondering a foray into YouTube as a means of cross-promotion. Whether this is you or you already have a branded channel with several or more videos up, there are ways to use YouTube to take advantage of the web’s second-largest video search engine. Many bloggers are using YouTube to link back to their site (which Google will not reward you for), and there are also SEO tactics you can use to ensure your videos are found and recommended by YouTube’s algorithm.

Especially important for YouTube, even more than your site, is your metadata. You want to reduce the amount of work the YouTube algorithm has to do to parse your video content and determine what it is, where it should go and if it should be recommended. This includes target keyword(s) in your title, in your video description, and mentioning your keyword in your video.

Conclusion

Getting your blog past the startup phase and into the growth and scaling phase is something you need to be methodical and systematic about. While miracles do happen, and there are other ways to generate attention and draw eyes and ears to your content, SEO is, hands down, the best, most reliable and most sustainable long-term effort you can make to increase traffic to your site.

In order to achieve the highest results possible, while also staying ahead of the competition, be sure to keep the above proven SEO methods in mind when creating content and new backlink strategies for your site. By doing so, you will greatly increase the odds that your little blog becomes a big success.

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