6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]

6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.

But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than a quick idea and a template.

Fortunately, there’s one design element that the best infographics all have in common, and it can help you build a professional infographic that gets your point across and looks good doing it.

Icons are the secret tool that designers use to take your eye from one point to another so that all that information comes to you in just the right order.

Icons form the secret language of infographics, and once you learn how to speak it, yours will be more effective and (hopefully) widely shared by your audience.

→ Download Now: 15 Free Infographic Templates

Why Do You Need Infographic Icons?

Infographics can be a great source of information when you’re introducing a complex topic to an unfamiliar audience. People love sharing them because they can communicate a vast quantity of information in an elegant, easy-to-digest format.

However, it’s easy to create an infographic that is overwhelming or which simply falls flat. Icons streamline the process of creating the infographic and ensure that it effectively communicates the information it’s meant to share.

Infographic icons give structure to your infographic and can be used to highlight key pieces of information. They can also efficiently explain what happens at important junctures of the process without relying on words. You have a limited amount of space on an infographic, and icons help you say more with fewer words.

6 Reasons To Use Icons in an Infographic

1. They help your audience focus.

A good infographic is a buffet for the eyes, and your readers could have trouble focusing on just one part of it at a time. Icons provide a much-needed sense of structure to the information in your infographic and create a guided experience for the viewer. Good icon placement makes navigating your infographic a more intuitive experience for your audience.

In the excerpt of an infographic from Infographic Journal that covers the entire history of currency from 9000 BC to the present, the author uses icons to mark key events and add interest to what could have easily been a boring timeline. Small (but important) arrow icons along the timeline also keep the reader moving along in the right direction.

2. They make the words you use count more.

Want to make your text stand out on your infographic? Try pairing it with an icon. It’s easy for your words to get lost among the visuals of your infographic.

Icons can bring attention to specific words or charts, and help the viewer leave with clearer, more memorable takeaways. They can also tip off the reader what to expect from each section, allowing them to focus on the subjects that interest them first.

In this excerpt of an infographic from Futurism.com, complex concepts (that could have each required a lot of text to explain) are accompanied by custom icons that help reinforce the titles of each section with fewer words.

You might not immediately know what “ingestible robots” means, but when you see the image of the robot popping out of a pill capsule, you get a better grasp on it immediately.

3. They make data easier to understand.

Graphs displaying complex information can be challenging for many people to grasp at first, but a simple icon can prime your audience to understand the data it presents and why it matters to them.

For complex graphs, multiple icons can break down individual sections and allow the audience to derive more value from it, making it more likely they share it with their networks. You can also use icons to represent amounts in a graph instead of raw numbers to make them easier for your audience to grasp.

In this excerpted screenshot of an infographic from USC Marshall School of business, icons are used to convey data in place of a more traditional graph:

4. They can help you say more with less.

Icons are an ideal medium for telling a simple story that hits on the main theme of your infographic. This can form a unifying message that allows your target audience to connect with the information presented.

Your infographic’s data tells a story, and icons can show it to your audience immediately. From cave paintings to fire exit signs, icons can be used to create powerful, engaging stories with the simplest of shapes.

You can get a feel for how icons can effectively communicate complex pieces of information in the except of an infographic from USC Rossier on the science of classroom design. Describing each of these classroom formats would have been cumbersome and required a lot of text, but with icons, a lot of information can be condensed in a simple visual.

5. They tap into shared meanings.

The best thing about icons is they often mean the same thing in every context they’re used. This allows you to introduce meaning into your infographic without having to explain it to your audience directly (and take up valuable space on your design). This ultimately makes your infographic more accessible and easier for your audience to understand.

In the infographic excerpt from Daily Infographic below, the designer makes excellent use of two instantly recognizable symbols — money and people — to explain the evolution of crowdfunding.

6. They contribute to your brand’s personality and voice.

The icons you choose can add personality to your infographic and are an excellent opportunity to showcase your branding.

What do cute, fun, icons, or hand-drawn ones say about your brand or the information you’re providing? What about sleek, polished ones? The aesthetic you choose for your icons is just as important as any other piece of information you choose to include in our infographic.

In the example below from Printsome, a company that specializes in printing and design, it makes sense that the creator chose to use a clean, consistent icon aesthetic that fits in neatly with the branding of their website.


The Best Free (and Almost Free) Resources for Infographic Icons

There’s a wide variety of free and nearly-free sources for infographic icons and elements online. We’ve listed some of them here for your next project.


Looking for free vector icons created by a wide variety of designers? Flaticon is a great place to begin your search. With 3,641,000 (and growing) free vector icons available on the site, this site is a solid option if you have a specific design in mind and a limited budget.


If you’re looking for a more curated selection of options, Icons8 offers free icons that are designed entirely by a single team. This is a great option if you have plans to create a series of infographics and want a consistent look between all of them, regardless of the subject matter.

Noun Project

Noun Project believes icons help create an important global language, and their unique (and extensive) collection includes more specific options — we’re talking everything from icons representing abstract artificial intelligence concepts to Beyoncé — that you likely won’t find anywhere else on the web.


If you’ve ever sought out free fonts on the web, you’ve probably encountered DaFont — but did you know they also have a solid selection of icons? If you’d prefer to use icons in custom font format instead of downloading them as images, DaFont is a good free option.


Most of Iconshock’s library is free to use for noncommercial purposes. If your infographic is for commercial use, you’ll pay a one-time fee for most icons here, which is a budget-friendly option if you’re still testing out infographics as a marketing strategy.


Iconfinder offers a nice balance of extensive options with some expert curation — which is a bonus if you’re not interested in filtering through hundreds of pages to find icons that fit your ideal aesthetic. Most icons featured here are available for free for personal use, while pricing plans are available if you plan on using any of the icons commercially.


Behance is a platform where designers around the world can showcase and sell their design work and connect with potential clients — but many generous designers also offer some design goodies for free. If you’re willing to spend some time searching, there are certainly some hidden gems on Behance that are worth the search.

Icons give your infographics shape.

Icons are vital tools that can bring meaning and structure to your infographic while enabling greater word economy in your overall design.

They can help to orient the viewer to the information and provide cues that indicate the flow of the infographic. Even if your viewer is completely unfamiliar with the information in your infographic, icons with a widely-recognized meaning can help to improve their understanding of it.

Ultimately, the icons you choose for your infographic and the way you use them can improve its overall utility for your viewer.

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How to Use Infographics in Your Digital Marketing Strategy

How to Use Infographics in Your Digital Marketing Strategy

Infographics are an excellent way to gain the attention of your target audience. They are a visual graphic that is accompanied by data that is relevant to your viewers. You can use them to address specific topics or as a PR tool for your business. Whether you decide to do one yourself or hire a professional design team to do it, infographics are a great digital asset to have.

However, when you choose to use best infographic design, you should consider using infographics design inspiration as an integral part of your digital marketing strategy, initially, for the best effect. Think of the other assets you have and how they can work with infographic design templates to create an integrated digital marketing strategy.

In this post, we’ll take a look at some of the ways that you can use infographics to create an effective digital marketing strategy that will appeal to your target audience in a big way.


How to Use Most Creative Infographics in a Digital Marketing Strategy

There are many ways to use infographics in your digital marketing strategies. According to The Directive Group, a digital marketing agency that creates podcasts for other digital marketers, “you can use infographics for anything.”

They go on to say that using infographics for significant amounts of data that you want to communicate to your audience is an excellent idea. This may include the results of a survey or poll that you took earlier, or it may include explanations or directives on how to do something.

In essence, an infographic could do the same things like a video except that it is a static medium that allows people to read and interact with it at their rate.

As a Technical Information Guide

You can think of an infographic as a medium that allows you to share all sorts of information. This can include highly-technical information that is hard to communicate with other media. Using a diagram or other visual elements, you can create a technical guide on one infographic that will serve as a reference to people who purchase one of your products.

Using infographics in this way can help to cut down on many customer service calls and requests that you have to handle since it does the job of a client service representative in one visual medium. This is not to say that you can cram every single component of how a product works in one infographic. But you can eliminate a lot of confusion by creating a visual guide in an infographic for complex products.

Infographics as a “Standalone” Asset for Infographic Digital Marketing

Infographics are a valuable asset that you can use in a variety of platforms and contexts. Many business owners see them as a standalone asset. They hope that people will see their infographic, share it with others on social media and that the infographic will make them money by itself.

But experts agree that infographics are best when they are used in conjunction with other media assets, rather than as a “standalone” asset.

What is a video infographic?

One way that you can use them in an integrated media approach is to create a video infographic. Video infographics are infographics in the video form. They take information and graphics from the original infographic and create a moving video from the content.

Creating video infographics can help to reach other customers or viewers who might not otherwise see your infographic in the static form. For example, if you have an infographic on social media, you may reach many people on Facebook or Twitter with your message. Infographics are pictures and usually come in a graphic image file such as .jpg or .bmp. This means that they can download the image and save it to their hard drive or repost and share.

But when you create a video infographic, you can reach people who are looking for videos, too. Also, many people prefer the motion graphics or video form of the infographic so that they can see it in action. Some may also have a greater understanding of the concepts due to the video format.

As a Lead Magnet

Another way to use infographics is to create a lead magnet. A lead magnet is defined by most as anything that attracts new leads and generates interest in your brand or website. Infographics can be a powerful way to attract attention from the people you want to appeal to with your online properties.

One way to do this is to place the infographic in the center of your page. This will help focus their attention on your message that you want to bring to your customers and audience by making it the focus of your page.

If you don’t want to put the infographic in the center of your page, you can create an entirely new page on your website that is dedicated to the infographic. This will serve help gain attention from people who are searching for the content and Google will index your infographic page separately.

As a Social Media Share Item

One of the goals of a successful digital marketing strategy is to create shareable content. By creating an informative and interesting infographic, you can get more people to share your content in the form of an infographic. Some of the topics that get more shares on social media include topics about making money, saving time, childcare, product information, and helpful tips for shopping, to name a few.

You may also be able to get more views and shares by creating content that includes pets, children, or comical approaches to things. People like to be entertained, even when you are presenting information that is helpful to them. For a list of even more ways to create shareable content and use social media to increase traffic and awareness to your brand, be sure to check out this roundup with more than 70 expert tips.


Content that is emotionally evocative is also more likely to get more views and shares than content that is based on the facts, alone.

This means thinking about your content emotionally and not just basing it on information that is void of the human response.

Brainstorming for Success

The key to success in a digital marketing campaign is to plan for success. This often happens during the initial phases or the “brainstorming phase” of your infographic. Check around and see what others have done with infographics such as the ones you will find on the Seige Media site.

You’ll also find several great examples in our online infographic portfolio that you can look at and think about.

When you get ready to create your infographic, keep in mind the four types:

  1. Static infographics
  2. Social media infographics
  3. Video infographics
  4. PowerPoint Infographics

All of these types of infographics add value to your digital marketing strategy. They are all unique types of digital assets and contribute to your plan differently. Static infographics are graphics that can be placed on your websites, blogs, or social media. Social media infographics are specially formatted to meet the requirements of social media outlets. Video infographics use video to capture your infographic data, and they often employ the use of motion graphics and fonts. PowerPoint infographics are created for presentation to a moderate-sized audience, and they can also be saved as a .ppt file, making them a storable data type for later distribution and use.

You should think about how each type of infographic can help you to promote your ideas and your brand and consider alternating between different ones to get the most benefit out of your ad strategy and digital marketing plans.

Once you get ready to create your infographic, contact us at infographicdesignteam.com for a free quote. We are infographic fanatics, and we can show you the advantages of the different types of infographics and how they can help you make the most of your online branding efforts.

Begin with the end in mind

As with all digital media production, whether you do it yourself or hire someone else to do it, you should think of the result. Where do you want to place your infographic once you are finished creating it? It’s best to remain versatile and flexible when it comes to digital marketing and consider all of the possibilities.

But it’s wise to always begin with the end in mind before you create your digital assets. Then you’ll know you have a plan and that it will work on the platforms you want it to.

Leverage The Power of Social Media to Make Your Infographics Popular

Leverage The Power of Social Media to Make Your Infographics Popular

Infographics are getting more creative as brands continue to experiment with new ideas. Many businesses have jumped into the fray, and just like any other brand messaging tactic, Infographics too require ‘marketing’ to maximize the content reach.

Infographics and social media together reveal the evolved trend of ‘brand visualization.’

Social media has proved to be to be an effective tool from the perspective of brand marketing, irrespective of the domain in which your business operates. And talking about infographics, it is increasingly being used by different companies to communicate their message in an effective manner, in a compact visual format.

The crux of the matter is that brand communication is taking a new shape, and it is everything to do with catchy, visually-appealing, message formats. And, it is indeed an opportune time for brands to make optimum use of this new communication pattern, considering the short-attention-span the internet-audience has in today’s times.

So, here we are. Social media users are also tired of text overload. Any interesting visual sight is sure to attract attention, and even drive the ‘visually packaged’ messaging virally.

A majority of the viral links on social media are now videos or GIFs. A quick go-through message using Youtube, Pinterest, Facebook etc. leaves a lasting impression. Users are enticed to view the compelling brand stories (said through graphics or pictorials), rather than taking out time to read text loaded links.


In other words, a visual hunt is likely to fetch your better brand attendance now. If you have ‘brand illustrations’ or infographics to share, then go a step ahead and put it on social media platform, to gain quick online traction. You just have to get the combination strategy right. Here’s how:

1. Message ‘In-boxed’’

Bind your brand think-tank with social media subscribers. When you are trying to increase your brand reach (using infographics and digital networking), it should result in online conversations. Therefore, the idea is not to just present the brand differently but to do it to make a difference.

Social media users should be able to absorb the ‘implied’ message and pass it on. Once you get it right, your message or brand is expected to get multiple clicks in no-time.

2. Message ‘Checked’

Unlike your mass brand campaigning, through email or mobile messaging, for example, social media users have a ‘right-to-dump’. But then, the opposite is also true. A powerful Infographics, good in design and messaging, is expected to drive ‘brand impression’ in the most dynamic fashion. You just need to ‘tail-it-right’.

3. Message ‘On-board’

Once you start campaigning on social media, you will try and connect with the maximum number of users. Use different social media platform to maximize your reach. Facebook and Twitter are likely to be your first choice but, it is really Instagram and Youtube driving the ‘diagrammed’ traffic.

Initially, when you are cultivating a brand through online networking, it is good to use all social media channels available. A tried and tested approach works, to ‘personalize’ brand reception later, using the same e-channels. The thumb rule is to be everywhere to begin with.


4. Message ‘Mobility’

Imagine you make a ‘deal’ on your mobile phone. Infographics is your best way to reach the busy and mobile, social media users. Quick attention span and no time to read can only be dealt with ‘smart sketched’ web tactics.

An attractive display of your ‘message’ in the form of a simple infographic is the ice-breaker. Later, it can set the mobile social media users on fire. People check their social media accounts multiple times in a day.

5. Message ‘Sorted’

Social media impressions are here to stay. By, leveraging your brand content through ‘infographics’ on social media, you built ‘intellectual capital’ and ‘to-do image’. One, your customer ‘know-how’ is reflected through clear messaging, and second, once a brand is consumed ‘visually’, it is expected to create a better recall.

Brands are here to stay. Once you have connected the ‘product features’ with the right set of consumers, you have added value to the whole category, and at the same time, created a brand worthy in the segment.

It is now evident that visualization of brand information is going to reach the next level, with the help of infographics and social media both. As we continue to find ways to compress information and reach out to people who actually consume it, social media is a proven way, further fitting into delivering on your exact purpose.

You don’t need to tell people to come and see your brand. Instead, you invite them, confluence them, and at the next stage, you drive ‘brand-led’ conversations without making a real effort. If you are confident of having the right marketing strategy in place, there should be no reason to say, “I can’t do it”.

Infographics and social media channels are a lethal combination which should find a place in your marketing plan. Together, they form a consumer-led brand world, which survives on cutting visuals, designs, text, data, and knowledge.


Rounding Off

It is important for a brand manager to put the best brains behind the job. Infographic Design Team is a team of strong talent put together to execute infographics projects. By good talent, we mean a diversified team of creative ninjas, multi-dimensional designers, and professionals, who can add ‘real’ value to your brand, viz. a viz. digital brushing of your brand image.

So, whether you need interactive infographics, short infographics, 3D infographics, presentations, social media graphics or video Infographics, our team of over 120 experienced professionals has delivered over 2000 projects to over 700 clients across the globe over the years. Our technical competency is adequately matched with our intuitiveness to assist you in establishing a strong brand-connect and creating an everlasting bond with your target audience.

So, give your brand the ‘Midas touch’ with the right infographics and turn things a notch higher by leveraging social media to take the message far and wide.