How to Remove Information from Google Search Results

How to Remove Information from Google Search Results

Information is timeless. We live in a world where data never goes away. Years ago, something hit the local newspaper, it was popular for a few days, and then it was gone.

Today, if you make one wrong move, it can cause a huge ripple in your business.

There are many reasons you’d want to remove information from Google. If there’s incorrect, problematic, or outdated info about you or your business online, it can harm your site’s performance and hurt your reputation.

In this article, I’ll cover everything you need to know so you can manually remove information from Google; instead of waiting for them to do it for you.

When You Should Remove Information From Google Searches

You might find that, for whatever reason, there’s information on Google about you that doesn’t belong there. There are a few different reasons why this can happen, and most of them are harmless.

It’s still important that you get that info off the internet, so no one gets the wrong idea.

Here are four possible situations that may apply to you. If you find that any of these resonate, you’ll want to get this data off Google as soon as possible.

Penalizing Information Removal From Google

Many question whether or not Google penalizes you for certain things like bad links, keyword stuffing, and shady black hat strategies. But the fact that high-quality content always outranks its competitors is proof that it’s essential to follow white hat strategies.

Even if you didn’t mean to, you might have links from sites dedicated to building links or pieces of content that are less than “desirable.” If that’s the case, you’ll want to remove or replace them.

As for low-quality links from spammy or unrelated sites, you’ll want Google to exempt those, and I cover that in more detail below. Having too many “bad” links will tell Google that you’re using black or gray hat linking strategies, and you may get penalized for it.

Outdated Information Removal From Google

Times change, we change, and information changes. Perhaps you used to write about pop culture several years ago and ended up ranking a ton of high-quality articles within the niche.

Now, you’re trying to get noticed as a digital marketer, but every time people look you up on Google, your old content about celebrity gossip keeps taking over.

While this isn’t necessarily a “problem,” it’s outdated info that no longer applies to you. It doesn’t display who you currently are, what you represent, and what you want people to know about you.

Some examples aren’t even as complicated as that. Perhaps you own a restaurant, and a popular site that displays menus of restaurants has an outdated version of your menu on their site.

As a result, people keep calling or coming into your business expecting something only to be disappointed when you don’t have that item that was on your online menu.

Instead of having to explain yourself over and over, you can get that menu taken down from Google and replaced with the updated version.


In some cases, the information isn’t outdated; it’s simply wrong. This can happen for a variety of reasons.

Maybe a business database is posting the wrong hours of operation for you, so people keep getting frustrated when they can’t reach you because you’re closed.

There’s also a lot of distrust in data these days, so it’s even possible that a news network or online outlet has posted incorrect information about you. While it might not be damaging, you may still want to remove it because it’s not correct.

Potentially Harmful Information

The worst-case scenario is that there is harmful and sensitive information about you online. You might have a news story by a local news network with your name and photo on it, or your personal information was somehow leaked online.

Even though the story was six years ago, each time someone tries to look you up, they find this information.

Unfortunately, information like that sticks around, but sometimes it’s wrong or slanderous. If that’s the case, you might be able to get it removed.

Maybe a competitor is spreading false information or even stealing content from you. If you think these types of things don’t happen, think again.

Regardless of your reason, learning how to remove information from Google is possible but it takes a bit of work.

Ways to Remove Information From Google Searches

Before I even start with how to remove information, we need to learn what we’re removing and if it’s worth it.

The first thing you’ll want to do is perform a check on your business and see what pops up.

If I type Neil Patel Digital into Google, I can see that the first few results are business pages and stories from the blog.


As we move down, I see Glassdoor reviews about working for Neil Patel Digital, and they’re mostly positive, which is also good. Even as I move further down the page and onto the next page, everything checks out fine for the most part.

Next, we’ll want to check image results. The images I see apply, make sense for the brand, and shine a positive light on the business. All is well. But, this might not be the case for you.

Let’s look at six different ways you can remove or change incorrect information on Google.

Disavow Request

Disavowing a link is when you tell Google not to consider the link when crawling your site. You’re probably thinking, “why would I ever want to do that?”

You want to do this when you have low-quality links on your site for whatever reason. Maybe you hired an agency that didn’t understand linking or you have some outdated links from old school strategies.

Either way, you’ll want to use Google’s Disavow feature to exempt that link, so Google doesn’t penalize you for low-quality linking.

Now, according to some experts, the disavow tool isn’t necessary because Google ignores low-quality links anyway. They don’t necessarily penalize, so they don’t even bother with them.

But others believe Google still penalizes users for low-quality links because the algorithm does this automatically.

This should be your last resort if you think your traffic has flatlined and you have exhausted all other options.

So, how do you do it?

First, you need to find the bad links. If this sounds like a lot of work, it’s because it is. Thankfully, we have tools to help us do it. I recommend SEMRush’s Backlink Audit tool where they offer temporary access with a free trial if you don’t have an account.

You’ll go into the dashboard, go to backlink audit, and search by root domain.

Depending on how large your site is, you should get your results in about 10 minutes.

SEMRush will label how toxic each link is and you can export a file with all the bad ones, upload them, and begin to disavow them using the tool in the search console.

Copyright Information Removal From Google Request

If you own rights to intellectual material, it’s against Google’s terms of service for someone else to take that information and post it on their site. It’s also against the TOS for them to claim ownership of something that isn’t theirs.

This policy can apply to some of the following:

  • Plagiarized blog posts
  • Copyrighted business processes
  • Product information and data
  • Patented products and services

To do this you’ll go to the Legal Help section under removing content from Google. You’ll choose which product the request relates to and you’ll choose the specific issue from there.

You can report malware, remove personally identifiable information, intellectual property, and more.

Overall, the process seems very simple and Google even says that they investigate and remove any copyright infringement, counterfeit, or trademark issues within six hours.

Replace Poor Content With Quality Content

Starting with the Google Panda algorithm update in 2011, the search engine has placed more emphasis on accurate and quality information. They’re trying to keep subpar info from reaching users and they continue to update the platform, which makes the quality of your content more and more important.

How do we determine what is or isn’t poor content?

Like everything else, Google lays it out for us!

Here’s a quick rundown of content you might want to replace:

  • Content with ads featuring grotesque images
  • Content lacking a direct audience
  • Content lacking purpose
  • When no information about the creator is present
  • Unmaintained websites
  • Content promoting hate
  • Content promoting harm
  • Content from creators with poor reputations
  • Misleading content

The next question is, what should that content be replaced with? Google answers that for us as well.

Your content should be useful, informative, valuable, credible, engaging. It should also display expertise, authority, and trust.

Go over to your site and find content that consistently underperforms, doesn’t attract links, and doesn’t convert. This is content you might want to replace altogether.

If you have some content that doesn’t rank but still gets some traffic, it might need a refresh. Update the information and make sure that everything still applies in the current space.

Update Metadata

Your metadata is the information displayed when you pop up on Google. When pages perform for a long period, you might want to update this info because the original data may no longer apply.

The method you use for doing this will depend on what site-building platform you use, but most of them make it incredibly simple.

For example, in WordPress, you’ll have to install a plugin like Yoast. Once you’ve done that, you’ll just go to the page or post tab on the left, scroll down, and update the snippet.

It may take a few days for Google to crawl the site again but once they do, you’ll have your updated metadata.

Google Displays the Wrong Metadata

One of the most frustrating things is when Google refuses to display the correct meta descriptions. Even if you write them properly and update the correct fields, Google sometimes takes a snippet from your site anyway.

There are a few reasons why this can happen:

  • Your source code is wrong
  • The cache is outdated
  • They simply ignored it

Usually, fixing your source code to include one description meta tag will fix that problem. If that doesn’t work, try updating your cache using the method below.

Use Tools to Speed Up Google’s Cache of Your Site

As previously mentioned, Google doesn’t always apply your changes right away. If you find that they’re taking excessively long and you don’t want to wait, there are some things you can do manually.

First, you can request indexing by going into your Google Search Console.

Choose your website from the search property and expand the “coverage” section. Once you’ve done that you should see your “last crawl” date.

Click “test live URL” and if everything checks out OK, it’ll ask you if the page has changed and allow you to request indexing. This will speed up the process and ensure that only the most updated and accurate information is displayed on Google.


This all might seem a bit intimidating, but it’s not as hard as it looks.

Start by performing a simple audit. When you type your business or name into Google, what do you get? If it’s not good, follow some of the steps to remove that information from Google.

Next, perform an audit on your site. Find content and pages that are underperforming and see if any of the reasons above are the culprit. You can also hire my SEO team to do this for you.

Doing this may improve your reputation and your SEO, which will ultimately result in more money in your pocket.

Have you ever found anything severely harmful to your business online? If so, what was it?

Affiliate Business Club, a Marketing Community that takes Integrated Information to a New Level

Affiliate Business Club, a Marketing Community that takes Integrated Information to a New Level

Past 2 months I have been pretty busy with a merge that I am excited about. ADvengers was a way for me to get in contact with everyone during the pandemic and help out, share my experiences with everyone. I know that I am not a great teacher, I am more like a coach. I can help you along the way but not starting if that makes sense.

I was chatting with my brother Akie from Affiliate Business Club, a popular networking event throughout Affiliate World, Meetups, etc. He had the physical network going with his events and just putting people together. I had the online side of things,(ADvengers), I always wanted to get into the info space and share my knowledge but I didn’t want to get on the guru level.

After chatting we decided it would be a great synergy to put our 2 platforms together and grow it. I want to show you some aspects we are working on and the goal of ABC. Currently, there are areas of ABC that I wanted to do with ADvengers, but doing everything on your own and managing VAs was tiresome.

Now set up with a proper team, we plan to grow and be the go-to platform for networking and learning. Social Learning is the term I am using for this because you want to be among peers that are hustling just like you.

We have several aspect of Affiliate Business Club that I want to break down for everyone, first is the chat:

Affiliate Business Chat is a real-time chatroom for affiliate marketers. It allows everyone to discuss in real-time what is going on and get immediate feedback on your campaigns. The other great part is if you want to shoot the shit, you can. I wanted a chat where I can just express the Facebook issues, complain about bad offers, just a place to vent, etc.

The chat allows old messages to get deleted, which was important to me because old marketing strategies are never relevant. The chat allows users to interact and get feedback when needed.

A newsletter is what I wanted to do as well, with my writing being so ‘not amazing’, which is strange since I been writing on my blog forever, it was hard to really get things out. I also consume a lot of marketing news and what I think is important might not be for others since there are levels of information that people read.

Affiliate Business CatchUp is about taking relevant information regarding the online marketing space, affiliate marketing, and tactics sent to your inbox weekly. We know there are other competing newsletters out there and they are good.

They give a general overview of marketing. We want to focus on the industry and traffic, if you are already keeping up with online marketing then the general news is already part of your daily radar. We tend to find information within our chat, Reddit, Twitter, Quora, etc.

The core of it all is our social community. Affiliate Business Club is a place for everyone to network with everyone online. We want to centralize affiliates and online marketers alike. We also want to consolidate users and help each other motivate one another. The purpose of the community is to encourage everyone to be better and do better.

Having a social feed with everyone will allow users to see what we are doing to better ourselves, while also encouraging others to participate and ask if they are stuck as well. We want a community where it is ok to ask and just express yourself.

Now, content is the toughest part of any community. Affiliate Business Courses is a vault with tons of videos, continuous guides, and an ‘appsumo’ model to other people’s courses. While we grow the backend with information people want, we already have over 136 hours of videos from Affiliate Virtual Summit and eCommerce Virtual Summit.

We want to be a library of knowledge, where you can just pick out the information you need as if you are checking out a book in a library. We want to solve the problem of overloaded information. You know your issues, so just check out a book and see if it will help you with your campaigns.

Affiliate Business Club also has a group section similar to Facebook groups. There are 2 differences here, one part allows you to post anything relevant in a group like you probably already do inside Facebook groups, the 2nd part is the discussion threads within the Group. This allows topics to be specific to the group and open a discussion if need be.

Unlike a forum, the discussion can be closed when it becomes inactive or irrelevant. That is one important thing we wanted, to make sure irrelevant information is not being passed around. I believe this is a very unique way to approach a discussion, as I myself see FB groups can be broken and lost. A group with a discussion board makes it more simple to focus on the topic.

Now, we did not eliminate forums, as we stated, but we did adjust it just a bit. Our goal here is to be a focus on what you are running. The current problem with forums is you see an activity feed of information that may not be related to your goals. Since we do have attention issues, we tend to read that interesting headline and try out that strategy, even though it doesn’t pertain to our current campaign. This is what we want to avoid.

The discussions in the thread makes the topic hyper focus on just the topic ad hand and nothing else to disturb you from your goals or focus.

I enjoy talking to everyone in the industry, especially if I can learn from them and we can just shoot the shit. Affiliate Business Conversations is just about that. These interviews are more like conversations about the industry while adding knowledge to our chats.

These conversations will be with industry known affiliates, authors, myself, and anyone we think can bring a great conversation to the hectic online marketing industry.

Another part we are working on is Affiliate Business Coupons. These are going to be deals we deemed fit to the direct response and affiliate marketing space. There are a lot of deals out there but we want to focus on the industry and what we think is useful. This way you are not bombarded by other promos such as hosting which should be obvious.

Most of the tools mentioned will be by other affiliates, direct response marketers, who have been in this industry and thought of a better way to manager campaigns, landing pages, etc.

There are a lot more things happening to Affiliate Business Club. We have a point system in which you can exchange for credit to open new courses, exchange for gear, exchange for traffic credit (in the works with ad networks), and just so much more to come.

We also plan to release some basic tools for new users to use and learn from. We want to be the starting point for any online marketer, if they want to upgrade to a bigger tool then so be it, we love watching everyone make their first M.

Make sure to join Affiliate Business Club today. We are in the first stages and we already have a decent size community within our platform. Get access to everything we currently have while we work on the platform and help you connect with more marketers just like you.

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