How to Build an E-commerce Brand Using Instagram When You Have No Followers

How to Build an E-commerce Brand Using Instagram When You Have No Followers

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet.

New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. 

Let’s talk about why Instagram as a marketing tool matters, how it can help you grow your business, and look at effective strategies to grow your e-commerce brand—even when you have no followers

Why Is Instagram a Powerful E-Commerce Tool?

Today, 81 percent of people use Instagram to research products and services to buy. Therefore, using strategies to stand out from the competition and attract potential customers to your Instagram e-commerce page can reach a wider audience. 

To do this, you have to understand what makes Instagram a powerful e-commerce tool. 

Research shows we remember more of what we see through photos and videos than what we read through plain text. This makes visually-oriented platforms like Instagram a prime tool for marketing.

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Instagram lets you upload product photos, share demo videos, launch partnerships with influencers, connect with engaged followers, and boost your ROI. 

This can help you grow your e-commerce business faster than marketing only through Facebook and Twitter (which have less than half of Instagram’s brand engagement rate). 

Instagram has more than double brand engagement rate compared to Facebook and Twitter.

10 Ways to Grow an E-Commerce Brand on Instagram

We now know Instagram has a lot to offer marketers at all levels, but how do you capitalize on these benefits when you have no followers? 

Don’t worry. Here are actionable strategies you can use today to start growing your Instagram following. 

Engage With Comments and Review Feedback 

Having a ton of followers is useless if you are not engaging with them. The best way to gain and maintain a large number of followers is to engage with potential customers. 

Engaging with users takes mere minutes but has the potential to boost your revenue significantly. 

Here’s how to get started. 

Step to turn on Instagram e-commerce notifications
  1. Turn on notifications for all comments. 
  2. Respond to every comment you receive, be it positive or negative. This will help increase engagement on your posts. 
  3. Review feedback and see if there are areas you can improve in. 
  4. Thank users for taking the time to interact with your posts. 
  5. Avoid starting fights in your comment sections, even if you disagree with a user’s perspective. This will help you maintain a positive impression online. 

Research Competitors 

If you’re not sure about how to get started, look at what your competitors are doing. 

Your competitors have already done a ton of the heavy lifting and collected a huge base of engaged followers. You can use this to your advantage.

All you have to do to attract your own following is to head to the Instagram profiles of your competitors and steal their audience.

You should already have a pretty good idea of who your competitors are. If you don’t, try using Instagram’s discover tool to find popular accounts in your industry.

Instagram e-commerce discovery tool can be accessed via menu.

You can also search for keywords and hashtags that relate to your brand to get started. The top accounts relating to that keyword should appear.

#Fashion shows several hashtags related to fashion

Host Giveaways in Exchange for Engagement

Instagram giveaways can be an excellent way to generate user engagement. You may have seen some of these in your feed. 

They typically say, “like this post and tag a friend to win a free product, but that strategy might not be the most effective way to gain real followers. 

Giveaways often attract people who want free stuff and are willing to like your images to get it.

Instead, ask users to upload Instagram photos about your e-commerce brand or follow your page. If you ask users to post content, be sure to share a branded hashtag to get discovered by more users.

An Instagram e-commerce giveaway hosted to generate user engagement.

To start, announce your contest with an Instagram post. Include the rules in the description section so people will know how to enter. 

If you need help coming up with giveaway ideas, try out a tool like Woobox. The tool helps brands of all types and sizes create social media contests that drive sales, increase followers, and collect leads.

Consider offering your own products for free instead of prizes unrelated to your niche or brand, like a free iPad. Otherwise, people may only follow you for the prize rather than their interest in your brand.

Post User-Generated Content (UGC)

If you want to drive engagement, make a habit of posting user-generated content. This can be as simple as asking users to review your product in exchange for a free sample. 

User generated content can help increase engagement for your Instagram e-commerce brand

You can also choose to host bigger UGC contests where dozens (or hundreds) of users share their experiences related to your product and industry. This can help you reach new users you wouldn’t have found otherwise

Customize and Optimize Your Shop

Giveaways and hashtags might be easier than a customized, well-optimized shop, but they aren’t more important. 

In fact, having an easy-to-navigate and memorable storefront may increase your sales. 

Here are a few ways to customize and optimize your Instagram e-commerce store for maximum visibility. 

  1. Offer promotions right in the photo or the first line of the description, so users don’t scroll past it. 
Offer sales', giveaways' and prizes' description in the Instagram e-commerce photo.
  1. Add shoppable links to your photos so customers can buy your product directly. 
  2. Keep your descriptions simple, clean, and easy to understand so new users can quickly get an idea about what your Instagram e-commerce brand stands for. 
  3. Add links to your store on other channels, including your Instagram description (or bio), website, other social media pages, and email signature. 

Create a Branded Hashtag

A simple way to keep track of who is talking about your e-commerce store on Instagram is to create a branded hashtag. You can use your business name, an existing slogan, or another creative phrase.

Then, let your customers know what the tag is by adding it to your bio and encouraging followers to use it in their posts.

Later, you can search for your hashtag to find and quickly share user-generated content. You should also add these tags to your images to remind your followers about it.

For instance, when you search the tag “#topshop,” millions of photo results show popular UGC related to the brand. 

User-generated images don’t just give your brand more exposure; they also give other Instagram users exposure so they can gain more followers, too. It’s a win-win situation.

Prioritize Customer Experience

Sometimes you can do all the right things and still not get satisfactory results. You used all the right hashtags, engaged with your customers, and created tons of user-generated content, but you’re still not getting many sales.

Why is that?

It could be because your customer experience is lacking. 

The easier you can make for users to find, browse, and buy from your shop, the more sales you can see. 

A simple way to try to catapult your sales numbers is to prioritize the customer experience

Are you making it easy for Instagram users to find your website or buy your products? Is your storefront easy to navigate? Do you have alt-text for your images? Do you offer a prompt response to questions? 

These may seem like trivial things, but a good customer experience can go a long way in helping you find lifelong customers. 

Partner With Influencers in Your Niche

Instagram influencers are users with a large number of followers and a great engagement rate. 

Why do they matter for your Instagram e-commerce business?

They can help you expand your brand’s reach. These individuals have hundreds, thousands, sometimes millions of followers interested in hearing what these influencers have to say.

So if they recommend your product on their account, you are likely to see an uptick in sales. 

Influencers can help boost your Instagram e-commerce sales.

How can you partner with influencers to grow your Instagram e-commerce business?

Find influencers and large accounts in your niche. For example, if you’re a beauty company, reach out to beauty bloggers and ask them for a product post. 

If a user puts an email address on their profile or says something like “DM for business inquiries,” it typically means they’re interested in sharing sponsored posts.

Email or DM these accounts and ask what their standard pricing is for sponsored posts. Try and establish a relationship with these users.

If they’re willing to work with your competitor, they may be willing to work with you.

Then, make a spreadsheet comparing each account’s followers, cost per post, CPM, average likes per post, and followers divided by the average likes per post.

A simple spreadsheet comparing accounts for Instagram e-commerce partnerships.

Pick the account(s) with the biggest payoff and lowest price.

If you’re selling an original or unique product, it may be better to ask for a review instead of a product post.

Don’t think you have to go for the big names. Sometimes micro-influencers with just a few thousand followers have a better ROI because they have a more targeted audience. 

Use Product Tags

Another way to increase customer convenience is to use product tags to amplify your Instagram e-commerce sales. 

Product tags let users buy products directly from the app without having to jump through many hoops.

This makes it easier for them to purchase, especially if they are browsing on the go (like most of us.)  

Create Product Collections

Instagram has been working hard to create user-friendly shop interfaces to increase e-commerce activity. 

Along with handy features like product tags, Instagram launched product collections, where users can browse through products from a similar category. 

This image from the Instagram business blog shows that product collections make it straightforward to find what you want while scrolling through attractive pictures of the products. 

Instagram product collections example e-commerce for instagram

Instagram E-Commerce FAQs

Do I have to pay for an Instagram e-commerce shop?

Creating an Instagram account highlighting your products is free, but you may have to spend money on advertising, shipping, taxes, transaction fees, and other tools to make a sale. 

How to know if I’m eligible for an Instagram e-commerce shop?

Instagram has posted official eligibility guidelines on their help page. These include having a legal product, being located in a supporting market, and providing accurate information about your business, among other rules. 

How many followers do you need to get Instagram shopping?

Unlike the 10,000-follower rule for the swipe-up feature on Instagram Stories, anybody can access Instagram e-commerce features as long as they meet the eligibility criteria. 

Do you need a website to sell on Instagram?

Yes, Instagram’s e-commerce rules state that your business must own a website domain from which you intend to sell your products to qualify for an Instagram shop. 

Conclusion of Instagram E-Commerce Guide

Building a successful Instagram e-commerce business won’t happen overnight, but it can be done. 

Start with these strategies to get your business up and running, then look for tools, tips, and strategies to make your first sale. 

Which of these Instagram e-commerce tips will you try today? 

How to Use Instagram Shopping to Drive Product Sales

How to Use Instagram Shopping to Drive Product Sales

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel, so it can be a great place to build a follower base and get the word out about your products and brand.

What if you could take passive interaction to the next level and actually buy and sell directly from the platform? That’s possible with Instagram shopping. This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself.

What Is an Instagram Shop?

Instagram shops are an option for Instagram account holders who have e-commerce brands to sell directly from the Instagram platform.

They provide a way for Instagram users to interact and shop with brands they love, find new brands they might like, and purchase through the Instagram app.

An Instagram shop exists like a mini e-commerce store, within Instagram, as an extension of your brand’s page. As a brand owner, you can build collections that are customizable and reflective of your style and perspective.

Shops can choose to allow purchasing directly from the app, using Facebook Pay, or they use their Instagram shop to point to an off-site e-commerce store. Either way, they can build a more interactive shopping experience for their users.

How Does Instagram Shopping Work?

Instagram Shopping is a pretty simple process for Instagram users. The whole idea of this feature is to make things more enticing, so users spend more time on the app, checking out the shops they love, as well as discovering new brands.

To find shops you want to explore or buy from, go to the little shopping icon that looks like a shopping bag on the app:

From there, you will see shops from brands you already follow, as well as some that are recommended based on your interactions on Instagram. You can also check out “Editor’s Picks” to see different categories, such as Gift Guides, and to explore collections and other recommendations.

If you click “Browse Shops,” you’ll see a listing of brands you already follow who have shops on Instagram. This can be a great place to start when you’re exploring because you probably already have an interest in the products and may have even purchased from them in the past.

Once you click on a shop, you’ll see the products and collections they have available.

From there, you can learn more or choose to buy, just like you would at an e-commerce site.

How to Set Up an Instagram Shop

To set up a shop on Instagram for your brand, you must have an Instagram Business account, and you must be eligible. According to Instagram, eligibility includes but is not limited to:

  • Operating in a supported market (dependent on your location)
  • Having an e-commerce website from which you sell products

Remember, an Instagram shop is an extension of your e-commerce store, not necessarily a replacement for it.

You will then have to connect your Facebook account. More later on how those two are connected and why it matters for your Instagram Shopping account.

You then follow the steps to set up your account, load your product images, and “turn on shopping.”

Here are a few tips to keep in mind as you go through those technical steps:

  • Use high-quality, editorial images for your products and collections: Think of your Instagram shop as a type of interactive catalog. Be selective about the images you are using for your products. Make sure they stand out and show lots of detail.
  • Have all your product information on hand: Again, thinking about this as a catalog, you will need to enter all the descriptive information about each product, including prices, colors, sizes, flavors, types, etc. You’ll also need information about shipping and other details. Keep it all at the ready before you dive in.
  • Get ready to tag: After getting your Instagram shop set up, the last step Instagram recommends is to start tagging. When you upload an image, select “Tag Products” and type in the name of the product you want to tag to that post. You will be able to do this in Instagram Stories as well.

Benefits of Having an Instagram Shop

Why would brand managers want to take the time to set up shops on Instagram? First, let’s look at some numbers. According to Instagram, 60% of people interviewed said they discover new products on the app. Facebook says 70% of people referred to as shopping enthusiasts turn to Instagram to shop, and 36% of all Instagram users consider shopping to be a hobby of theirs.

The best reason to set up shops on Instagram is to tap into that enthusiasm. Think of Instagram Shopping as the trendiest mall from back in the day, with eager buyers walking around and window shopping. You want to be there with your brand too, right?

Here are some more benefits of having a shop on Instagram:

  • It’s free: Yes, you can set up your Instagram shop for free. The only fees associated would be a selling fee when customers place an order and the fee for any ads you use to promote your products or shop.
  • It’s another online storefront: Don’t put all your eggs in one basket, they say, and that applies to online shopping too. If a hiccup occurs with one platform, you’re already set up somewhere else.
  • It’s a mobile catalog: Instagram has designed these shops to be very clean and scannable. They are easy to peruse and to get an overall idea of a brand’s look, as well as to dig in and learn more about the products. For this reason, you can think of shops on Instagram as a kind of mobile catalog. You may even find yourself sending people there to get a feel for what you sell, just because it’s so easy to scroll through.
  • It’s a way to build your following: As we talked about earlier, people are going on Instagram looking to shop. Setting up your shop there is a prime way to draw buyers who are ready to make a purchase, as well as to build a following for your Instagram account (which probably supports your overall social media marketing strategy).

Instagram Shopping vs. Facebook Shops

You may be wondering how shops on Instagram compare with shops on Facebook. While they are different platforms, they are both under the Facebook umbrella.

Remember that corporate Facebook owns Instagram, which means Facebook powers Instagram Shopping. To set up your Instagram shop, you will need to link to your Facebook account, and, as mentioned, payment is processed through Facebook Pay.

Should you set up an Instagram shop and a Facebook shop? Here are a couple of considerations to help you decide:

  • Link easily: Because you need Facebook to launch the Instagram shop, it may be worth having products on both platforms. You can use the same products and collections on each if that makes sense for your target market and brand.
  • Consider demographics: Your target market may spend more time on Instagram than on Facebook. If that’s the case, you’ll want to make sure you set up an Instagram shop. If your target market straddles both the demographics of Facebook and Instagram, you may want to set up a shop on each.

Submitting and Receiving Payment for Instagram Shopping Products

How do you go about actually buying and selling with Instagram Shopping? A big part of this question is how money is exchanged.

Remember you can choose to have your products point to your e-commerce site. Buyers will then be directed to your website, in a browser within the Instagram app, rather than processing the purchase through the Instagram platform.

However, if you want to save buyers that step, you can set up payment options to allow the transaction through Instagram. When you set up your shop, you’ll need to link to Facebook Pay. We noted above the relationship between Facebook and Instagram. Facebook Pay is how you receive payments for purchases made.

When you purchase something from shops on Instagram, you’ll need to submit your credit card, debit card, or PayPal information to use Facebook Pay to finalize the transaction.

How to Promote Your Instagram Shop

Once you have an Instagram shop up and running, you’ll want to find ways to promote it and draw potential customers to your new location. Here are some tips for achieving that:

  • Launch timely collections: When you create collections or groupings of products to showcase in your shop, think about the browsing buyers first and what they are searching for right now. Instagram recommends thinking about seasons, holidays, or pop culture moments to create collections that connect with and attract buyers.
  • Make it easy for shoppers: When you create posts and stories, make sure to choose the “Tag Product” option to link directly to your shop products. Also, Facebook recommends adding calls-to-action in your captions to remind buyers of what to do. Another recommendation is to update your bio with shopping information.
  • Invest in ads: Want to reach even more people with your Instagram shop? You could consider launching an ad on Instagram with clickable tags that draw people to your shop.

Alternatives to Instagram Shopping

There could be a few reasons why a shop on Instagram is not the right platform for your brand, or maybe you want to explore other shop options to find a better fit. Some of those reasons may be:

  • It’s not the right demographic: Yes, Instagram is wildly popular, but not everyone is shopping there. If the target market of your brand is not tech-savvy, doesn’t tend to use Instagram, or prefers not to shop on new platforms, you may not want to set up an Instagram shop.
  • There aren’t enough products: Shops on Instagram showcase collections of products well, allowing brands to launch or promote groups of products. If you are only selling one item, it may not be worth your time to set up a shop. However, even one product, if photographed and promoted well, could be popular there.
  • They aren’t physical products: You do need to sell a physical product. Digital products or services are not sellable with the app.
  • It’s not in the right location: As mentioned earlier, you do need to operate in a location where Instagram Shopping is available. If you don’t, you’ll need to find an alternative.

In these cases, or if you’re just looking for more customization or wider tools, you may want to choose an alternative to Instagram Shopping. Examples may include:

  • Like2Buy: With Like2Buy, you can build shoppable solutions, as well as create other calls-to-action, such as requesting email addresses of potential customers.
  • Yotpo: In addition to several e-commerce marketing tools, Yotpo offers an Instagram integration tool.
  • FourSixty: Advertising a design-centric aesthetic, FourSixty provides Instagram marketing tools, including shoppable galleries and scheduling.

Conclusion

Shops on Instagram allow you to interact with your followers (and new buyers!), in a seamless way. You can create collections just in time for a season or holiday and promote your products to an audience that is eager to buy.

This feature allows brand owners to sell on Instagram dynamically. While it may not be the only solution you need, it can be a great addition to your Instagram sales strategy.

Will you be shopping and selling directly on the Instagram app? Or do you prefer a more traditional e-commerce platform?

4 Tools to Automate Instagram Scheduling

4 Tools to Automate Instagram Scheduling

Out of all of the major social networks, Instagram has remained one of the most closed.

  • It doesn’t let you put links in your captions.
  • It hasn’t added as many other functions, though we do now have Instagram Stories. 
  • For a long time, it didn’t allow third-party apps to post to the platform.

That last point was especially tricky for digital marketers.

The benefits that services like Hootsuite and Buffer brought to managing other social networks didn’t carry over to Instagram.

You couldn’t plan your content ahead of time and publish it automatically like you could on Twitter or Facebook. That means when you wanted to post something to Instagram, you had to be there to push the Share button.

Luckily, Instagram changed that in 2018 by allowing businesses to schedule their posts on Instagram via an API. 

That makes it easier than ever to take advantage of Instagram’s high engagement rates

Having an Instagram community is part of a crucial strategy of social proof, something you can leverage to increase your conversions.

This means you might be ready to explore scheduling apps that let you organize, upload, and preview your Instagram posts.

To help you succeed on Instagram, I’m going to show you how to use four different tools to automate your Instagram content scheduling.

Let’s get started.

4 Tools to Automate Instagram Scheduling

One of the best ways to engage your Instagram audience is to post engaging content on a regular basis. These tools make that much easier — you can schedule posts, so they go live when your audience is most active. 

#1. Later for Instagram Scheduling

The first app I’m going to show you is called Later. It’s a social media scheduling tool that works with Instagram, Pinterest, Facebook, and Twitter.

The best part about Later is that it’s free for up to 30 scheduled posts per month. If you’re posting once a day, this is really good news.

But you will need a premium plan if you’re going to use video, so keep that in mind.

As a tool, Later has two primary benefits.

The first benefit is that it lets you preview your posts so you can see what they will look like as part of the bigger picture — your entire Instagram account.

This is very helpful for marketers who want to have a harmonious Instagram page.

The second benefit is that you can synchronize your images directly from services like Dropbox and Google Drive.

That means skipping the pesky step of saving your images to your camera roll on your iPhone before posting through to Instagram.

Let me show you how it works.

You need to create an account to get started. Once you’ve entered your Instagram information and chosen a name and timezone, you arrive at the main dashboard.

It looks like this:

To be able to schedule posts on Later, you need to download and sign in to the Later mobile app.

Once your mobile app is connected, your dashboard looks like this.

To get started using Later, you need to add media. You can either drag images to the media library or connect to Google Drive or Dropbox.

Later is great because it lets you organize a lot of content quickly in two different ways.

First, you can select the option to see only the content you haven’t posted or content that you’ve starred.

The more in-depth option is to add labels to your images, which you can then filter to only see certain types of images.

To add a label, click on the image.

Then create your label.

Now you can go back and filter your images.

If you don’t have a lot of images in your media library, it probably isn’t worth your time to go through and label them.

But if you have thousands of images, taking some time to organize them can save you a lot of scrolling over the long run.

There are a couple of different ways you can create a post in Later.

The first is by clicking directly on the image itself.

The post creation window posts up. You can edit your crop and add a caption for the post.

Then, at the bottom of the window, you select the date and time you want.

The scheduled post is now on your calendar.

You could also just drag and drop the content from the media library into the calendar at the slot for the time and date you want.

When you do this, it automatically opens the pop up to write in the caption. The date and time are already added to the bottom.

When it comes time to post your content, they will automatically post your content.

#2. Agorapulse for Instagram Scheduling

Agorapulse promises to centralize your social planning in one place. There’s an option with a free trial to see if it’s right for you.

Like Later, it provides scheduling for the major social networks. I’m going to focus on the Instagram scheduling for this article.

To get started, click on the “Start my free trial” button at the top.

There is a caveat, however. You have to connect with your Facebook account. You cannot just create an account with your email address.

Then there are a couple of different authentication steps before Agorapulse asks you which accounts and pages you want to connect with. You can skip the Facebook and Twitter step and just do the Instagram account.

When you get logged in, the first screen you see is your inbox. Your inbox is a collection of all the comments from your Instagram posts.

This is a great way to be able to engage with people who have engaged with you. For a community manager, this is especially convenient.

What we’re concerned about for this article is publishing, so click on the Publishing tab.

The Publishing tab gives you a calendar view showing when you’ve already posted. For days in the future, you have the option to click on the calendar date to schedule a post.

You can also click on the Schedule Post button on the menu on the right.

The pop-up box allows you to create your post. You can upload media directly through this box.

Once you’ve uploaded your media, you will get the prompt to download and install the Agorapulse mobile app, which works more or less exactly like the Later app I showed you above.

A cool feature of Agorapulse is the Instagram view, which gives you a preview of what your post is going to look like directly in the post creation pop up.

Once you’ve installed the app, you can add your post to your queue.

Another cool feature is the time slots option for your queues.

You know how you can see your Insights in Instagram?

If you scroll down, you can see when your audience is most active for each day of the week.

Then, in Agorapulse, you can set up a default time slot for each day of the week. That way, when you add your posts to your queue, it’s automatically assigned to the best time for that day.

Agorapulse is also advanced when it comes to reporting and identifying your top followers. You can see who interacts with you the most in a glance and who your most influential followers are.

#3. Autogrammer for Instagram Scheduling

Another platform that promises to centralize your social networks’ scheduling is Autogrammer, which offers a free seven-day trial.

It’s much faster to get started with Autogrammer than Agorapulse. Once you’re in, you can add your social network accounts from the menu on the right or from the green button in the middle.

To add an account, type in the details in the pop-up.

When your Instagram account is connected, you will see the prompt to add a post.

Just like with the other services I’ve outlined, you can upload an image directly, add a caption, select a time, and add multiple social networks if you want to publish to Instagram and Facebook at the same time.

The post comes up in your queue.

The interface is designed to be as simple as possible, but you can still access things like the calendar view by clicking on the Scheduled Posts option at the top.

Like the other services, you can add a new post directly from the calendar view by clicking on each date’s little plus button.

Finally, there’s a Bulk Upload option if you want to add multiple media files at one time.

#4. Sprout Social for Instagram Scheduling

For a more robust option in terms of functionality, Sprout Social could be a way for you to go.

Like the other platforms, there is a free trial to get you started. It lets you evaluate if the interface and functionalities are what you’re looking for.

The free trial is super important for Sprout since the plans can get really pricey. It’s positioned more as an enterprise service.

You might want to take that into account before you get hooked.

I want to point out that if you’re just starting out, there’s a standard service that runs $59 per month instead of the basic plan that starts at $99 per month.

You can find that option hidden below the other major plans.

You can start your free trial with any of the options.

After entering your email address, you can link your social accounts.

The more expensive plans let you add more social profiles. The standard plan lets you add five.

The next screen in the setup window. It will ask a little more about your business since Sprout catered more towards business and enterprise clients.

Since we’re concerned with scheduling on Instagram, click on the Publish & Schedule option.

You will still have access to the other features of the platform, but Sprout will immediately orient you towards the publishing features and a video explaining how to publish and schedule. That’s a nice touch.

To create a post on Sprout, you are always only one click away with the green Compose button on the top right. The pop-in window resembles the other services I’ve already shown you.

The publishing tab shows a calendar view that lines up your scheduled posts. You can adjust the date range on the right to see more or less time.

When it comes to Instagram scheduling, the mechanism is similar to the other services I already described. You download the app and connect your Instagram. 

Then, you have to follow the steps to go through and share the content on Instagram via the Instagram app.

Sprout goes further than the other platforms I’ve outlined in both its project management capabilities and its focus on helping you grow your accounts.

Take, for example, the tasks tab.

As people interact with your Instagram account, you can manage your messages in the messages tab. By adding a task to a message, such as reply or contact this person, your task will show up in the tasks tab.

This is helpful when working in teams where a community manager can centralize the responses that are needed by going through and assigning who needs to do what.

You can also label someone as a potential lead, and make sure to follow up with them in a way that’s more sales-oriented than a simple response to a comment on an Instagram post.

The other cool feature on Sprout is the Discovery tab. The Discovery feature lets you created customized searches around hashtags to find people to interact with.

You can also use a geo-filter to narrow your search to a specific geographic area.

If you click on Suggestions on the menu on the left side of the screen, you will be able to find more people to follow who either follow you or who have interacted with you.

This is especially helpful if you’re managing a big community and you want to go through and find new, key people who are closer to helping you boost your business since they already know you.

Conclusion

Instagram finally allows automatically publishing on their account — at least if you have a business profile. 

Now it is easier than ever to schedule Instagram posts at the best times during the day and week to reach the maximum number of your followers.

To properly execute your Instagram strategy, use an Instagram scheduling tool, and make sure you avoid common mistakes.

Each platform offers different benefits, and above all, different interfaces.

Some interfaces will naturally be more comfortable for you. The only way to know is to test.

Once you find the right one, it will go a long way towards helping you execute a successful Instagram strategy.

What apps do you use to schedule posts on Instagram?