Interactive Content 101: 4 Tips You Need to Know

Interactive Content 101: 4 Tips You Need to Know

Business owners and marketers know the importance of a strong content marketing strategy. Your blog is the first thing many visitors see when they land on your site. Similarly, if you hope to keep your audience engaged, you have to promote high-quality content through your various marketing channels.

I don’t have a single doubt that content will continue to reign king in the coming years. However, the way we create and distribute content has changed dramatically. Instead of creating static posts, we need to start thinking more about interactive content.

Interactive content is a post, form, or video that encourages users to engage with your business. The more people interact with your content, the more opportunities you’ll have to turn visitors into subscribers while convincing subscribers to become customers.

Today, we will explore several essential tips you can use to create more interactive content.

Ready? Let’s get started!

Embrace Personalization

The best way to encourage more user interactions is to use personalization to send relevant content and offers. Research shows that 4 out of 5 consumers want more personalized posts and promotions from their favorite brands.

One way to make your content more relatable is by creating customer personas that align with the various people who visit your website. An online pet store would design segments around people who own specific animals.

The thought process behind this strategy is simple; people are more likely to interact with posts and offers that relate to the pet they own. Cat owners want to read and comment on cat-themed blog posts, and dog owners are interested in promotions specifically for dog food and toys.

Once you create your audience personas, you can use what you learned to add personalization to your on-site, social media, and email marketing strategy. If you’re not sure where existing customers fit into your personas, use on-site surveys and email outreach to ask users to tell you more about their interests so you can send them personalized content in the future.

Focus on Customer Loyalty

Another way to add an interactive touch to your content is to design your funnel with customer loyalty in mind. The eCommerce marketplace is fierce. If you’re not offering an incentive to keep visitors coming back for repeat orders, there’s a good chance they will experiment with multiple brands, which can damage your profit margin and customer relations.

There are several things you do to reward customers for their loyalty. One strategy that works well for us involves giving users promotions on our other products after their first order. We believe that this incentivizes users to stay loyal to our brand when plenty of other companies operate in our industry.

You can deliver these promotions through your mobile app, website, or email. If you use push notifications, you can create custom alerts to reward customers for their loyalty. These alerts work well because you can reach your audience even if they’re not on your website.

When you send users messages about their loyalty points, we’ve discovered that you can boost your conversion rate and add personalization by showing recommended products. Users are more likely to interact with your brand when they see products or services that resonate with their goals and pain points. Don’t forget to strategically include links back to your website to make redeeming their points as easy as possible.

Gamify Your Marketing Strategy

You can make your website and social media channels more interactive by adding gamification. Simply put, gamification is the process of adding game-like features to your marketing strategy. We use several different ways to keep our visitors engaged with this technique.

On a few of our sites, we use spin-to-win wheels to keep users who are getting close to leaving to stick around. When a visitor is navigating towards the X on their browser tab, we trigger a popup that shows a colorful wheel spinning with prizes that may convince them to stay. Some of the rewards we offer include:
– Free lead magnet
– 20% off their order
– 50% off their order
– Free annual license

These are all things our target audience would find valuable. If someone is genuinely interested in our products, this element of gamification could be the thing that turns them into a customer.

We are big fans of hosting giveaways on social media. Everyone loves a good raffle. Our team hosts giveaways during times that are important to us, like on our company’s birthday. There are times when we decide to create a contest so we can grow our lead list, social media followers, or sales.

When running a giveaway, it’s essential to determine how you want users to interact with your brand. Establish rules that will encourage them to take the specific action you’d like to see. For example, you could create a rule where visitors can enter by joining your email list. This strategy is an excellent way to generate new leads while interacting with your audience.

Post More Video Content

Did you know that 43% of consumers say they want more video content from their favorite businesses? One reason for this trend is video content is one of the best ways to interact with your audience.

The possibilities are endless. You could take your knowledge to social media and host interactive webinars. We like to create these types of events if we want to discuss a specific customer goal or pain point. You can appeal to most of your audience if you host a webinar that dives into one of these hot topics.

At the end of your presentation, give your audience a chance to ask questions and engage. You’ll find that these moments can help you build trust through direct interactions.

You could also create a YouTube channel for your video content. Globally, YouTube gets 2 billion visitors every month. You can safely assume that your target audience is out there, waiting to find your channel.

We suggest creating playlists tailored to your various audience segments. This step will make it easier for visitors to find the content they want to see. As a result, there’s a greater chance they will like, share, and leave comments on your videos.

Final Thoughts

It’s easy to see that interactive content is here to stay. The good news is there are plenty of tools and strategies you can use to keep your visitors engaged. The tips offered today will help you build a robust marketing framework that focuses on highly interactive content and promotions. As your brand grows, you’ll start to find new and inventive ways to keep your customers coming back for more.

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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

Why You Should Build Interactive Tools to Increase Sales

Why You Should Build Interactive Tools to Increase Sales

The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is.

After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities.

You need to go further to engage your target audience and convert them by personalizing the whole marketing experience through interactive marketing tools. Here’s what you need to know.

What Are Interactive Tools in Marketing?

Pretend for a moment that you’re looking for new hair color. It’s tricky because you’re unsure which colors suit you, and you could use some personalized help.

Finally, a website catches your eye because there’s an interactive tool designed to help you pick a hair color. All you need to do is input some simple details, such as your skin tone and eye color, and you’ll see a list of compatible hair dyes.

The outcome? You purchase a hair dye. In other words, you just went from a potential lead to a paying customer, and it’s all thanks to that interactive website tool.

Essentially, this is precisely how interactive tools for marketing are meant to work. And this particular example isn’t imaginary—you can check out Boots to see what I mean:

If you go through the sequence, you’ll find a list of compatible colors. Then, when you click on a color, a link pops up to take you straight to the right product:

How’s that for convenience?

With just a few minutes of interaction, users get helpful, meaningful results—and you may make a sale.

Examples of Interactive Tools

That’s just one example of interactive tools in a sales context. However, you can build many interactive tools and discover at least as many ways you can use them in your marketing strategy.

Here are five common types of interactive marketing tools we can use in different ways.

Virtual Try Ons for Interactive Marketing

This one’s similar to what we just worked through, but it’s not quite identical—we’re taking it one step further.

Embedded “quizzes” like the one we just looked at rely on customers clicking on certain answers. The algorithm then presents people with solutions matching their answers.

Conversely, virtual try-ons use augmented reality or simple image captures to let people use selfies to “try on” everything from makeup to glasses.

The benefit? Customers know whether the product suits them or not, so they’re more likely to buy. Briefly, here’s how they work:

  • Someone visits your product page.
  • They tap the “try on” link, which activates the user’s phone camera.
  • With augmented reality, the user places the product on their face to see how it looks.
  • If they’re happy with the appearance, the prospective customer moves the product to their basket and goes through checkout.

It’s not just limited to beauty products or accessories, either. For instance, platforms like Amazon allow their users to “place” furniture around the room to see if they look good in their home. The same technology applies.

Interactive Measurement Tools

Customers sometimes find buying products like shoes online challenging because it’s hard to determine what size to get.

That’s where measurement tools come in. Let’s break down Nike’s Digital Foot Measurement Tool as an example.

  • Customers shop through the Nike app.
  • They decide on the shoes they want and opt to “try them on.”
  • The camera scan’s the person’s foot to get measurements rather than using augmented reality.
  • Once the scan is complete, the app tells the person which size they should choose.

It’s easy to see how this may lead to more sales and, happily, fewer returns.

Interactive Calculators

Calculators are useful interactive tools for your website and can be used in more ways than one might think, including as:

  • Nutritional calculators
  • Pricing calculators to help potential customers build customized product “bundles”
  • Financial calculators to help people select the right financial product for their circumstances

Whichever sector you’re in, there’s a good chance you can use an interactive calculator to personalize the user experience.

For example, say you run a kitchen supplies website, and you want people to buy your recipe books. They’ve asked questions about how healthy the recipes are.

A nutritional calculator can help them out and, in turn, encourage people to spend more time on your website and potentially have more trust in your brand.

7 Reasons You Should Use Interactive Tools to Increase Sales

We’ve explored what interactive marketing tools are and how they work. There’s still a fundamental question remaining: Can these tools increase your sales?

The answer is: Yes! Here are my top seven reasons why interactive tools in your marketing strategy can increase sales:

1. Interactive Tools Boost Engagement Levels

Customer engagement is vital, but it’s hard to stand out from the crowd. Here are two reasons why:

  • The average person spends almost two and a half hours a day scrolling through social media. In this time, they’re exposed to countless marketing messages, from banner ads to PPC.
  • We’ve become “conditioned” to ignore banners (a phenomenon dubbed “banner blindness.”)

Don’t worry, though. This time is where interactive tools have their chance to shine. 66% of marketers report an increase in engagement levels after introducing interactive content to their marketing plans.

Ultimately, increased customer engagement is a pretty effective way to generate more sales in the long-term, so it’s worth using interactive tools in your content.

2. Improved UX Using Interactive Tools May Convert Customers

Conversion is what marketing is all about, and interactive tools could help you do just that. Let me show you how it’s working for JINS, a prescription eyewear provider.

As a forward-thinking company, JINS wanted a new, innovative way to increase conversion rates and improve customer experience. Their solution came via virtual try-ons for glasses.

All someone needs to do is turn on their camera and upload a selfie to the platform. Once that’s done, the user chooses which frames they’re interested in and puts them onto the selfie.

Here’s what it looks like in action. On the left, we have the selfie, and on the right, the actual frames after the customer made their purchase:

Potential customers now have a quick and accurate way to gauge which glasses to buy! According to JINS, conversion rates have drastically improved since they added this interactive tool.

3. Interactive Tools Allow Customers to Feel Confident in Large Purchases

Like I said earlier, this is not just about trying on hair colors or checking out fashion accessories. This technology is about making big purchases, too.

Take Target, for example. Users upload a picture of their room and place a true-to-life copy of a furniture piece in the space. They can also download the Target app and try out the augmented reality version instead, which is a little more engaging because you can move the product around the room. Amazon does this with many of their products in their app as well.

This feature allows users to check if the furniture or other large item fits their space before purchasing it, which means they’re more likely to click “buy” and less likely to make returns.

4. Personalized User Experience via Interactive Tools Can Increase Conversions

Do you see a pattern of personalization forming? Interactive tools allow us to personalize marketing like never before. Here’s why it matters from a sales perspective:

These stats tell us two things:

First, customers crave personalization. They want to feel valued by companies.

Second, they’re more likely to become loyal customers if there’s a personal touch to your marketing efforts.

This is a no-brainer way to build brand loyalty and increase your chance of future sales.

5. Interactive Tools Increase Lead Generation

I’ve touched on this already, but it’s worth emphasizing just how effective a lead generation strategy using interactive tools can be from a sales perspective.

Firstly, there’s an SEO angle. If you can attract more social media shares and inbound links, you should generate more traffic. Additionally, if people spend more time on your website and there’s a lower bounce rate, your search engine ranking can improve. Social shares may boost your SEO ranking by over 20%, too. (You can check who’s linking back to you with my free backlink checker.)

The upshot of interactive tools catching people’s eyes is that there could be more organic traffic and better quality leads because the people you’re attracting are already looking for your product or service.

Let’s think about this from another angle, too. The data you’re capturing from prospects as they use your tools may help you figure out what your customers want so you can improve your products and services.

Consequently, you can generate more quality leads in the long-term, all without much extra effort from a marketing perspective.

Sounds great, right?

6. Automate Your Marketing With Interactive Tools

Yes, interactive tools can help you automate your marketing efforts, and the tools do much of the work for you. The algorithms detect what the customer wants and make recommendations or offer solutions based on this information.

This can help you increase sales and make alterations as needed because you can:

  • Check your metrics to ensure the tools are working how you want them to
  • Make changes to the UX based on what you’re seeing
  • Compare performance across different interactive tools and invest time, energy, and resources in the ones performing most effectively

7. Interactive Tools May Draw Traffic to Your Website  

Without traffic coming to your website, there’s little chance you’ll make sales. Again, interactive tools can help you out here. Here’s why.

Firstly, 47% of people use ad blockers now, so there’s a chance some potential customers won’t even see your marketing if you’ve focused efforts on those. Interactive tools help you sidestep this problem.

Secondly, 79% of successful marketers say interactive tools and content encourage people to return to their websites. It’s not just about creating new content, either—you can use the same content time and time again when you have interactive tools.

Think about it. If a customer loves the eyeglasses they purchased from you the first time around, they’re more likely to return to your online shop. There, they’ll use the same virtual try on tool they used before to check out different pairs. You didn’t have to try to impress them with new interactive tools, promotional emails, or any other marketing strategy—they liked what they used the first time and engaged with it again.

How’s that for a cost-efficient way to solidify a lasting relationship with your customer base?

Conclusion

Why should you build interactive tools to increase your sales? Well, as we can see, they’re not just a reliable way to generate leads and improve conversion rates, but they’re cost-effective, too.

They’re not especially challenging to deploy, either. It’s easy enough to find interactive tools you can tweak to suit your needs and embed them on your website. If you want more help with introducing interactive tools into your marketing strategy, check out my consulting services.

Have you tried interactive marketing tools yet?

5 Valuable Tips For Designing Interactive Infographics

5 Valuable Tips For Designing Interactive Infographics

In a world that is booming with information than ever before, the human brain can often be bogged down by the vast range and kinds of information that is presented before us. It is perhaps this fact that contributes more than anything else to the birth of infographics. The human brain retains information better when it is presented in the form of images; especially in the cases of online content. This is where interactive infographics can steal the show for your business website.

Benefits of interactive infographics

If you have a small business which you are trying to improve and expand with the help of a website, an interactive infographic can have a lot of long-term benefits. These benefits can include:

• Making your content more engaging
• Making your content easier to be retained in the minds of your clients
• Infographics are more persuasive in helping to build a new client base
• Infographics help your clients to return for the same service or product

Infographics or interactive infographics: Which is the best option for your business?

In a recent study, data was provided in two different forms of graphics. One was a static infographic that listed out the main points of a certain business. The other was an interactive infographic in which the data that was presented was layered and multi-faceted.

The group of learners who went through this second set of infographics interacted online through the layers and retained the information that was presented in a clearer manner.

So what do you think made the difference? The interaction. Due to the interaction that the learners had with this set of infographics, the learners could not only retain the information more easily but also had a more enjoyable experience while going about the survey.

Tips for creating an engaging and interactive infographic

So if this influences you and you plan to check out some engaging and interactive infographics for your business website, here we are with some tips that can help you design the perfect infographics which can provide the best blend of information as well as fun!

1. Understand your audience

Knowing your audience and gauging their mental ability and preferences is one of the first areas of research that you must undertake before actually creating an interactive infographic.

For example, if you sell sports equipment, your interactions can be in the form of elements from the world of sports. Try masking the curser as a soccer ball or a baseball bat and watch your clientele relate more to the graphics.

On the other hand, if you are an e-book seller, add infographics that can allow your clients to check out the different formats that are available for purchase.

understand-your-audience

2. Gathering data that helps

If you think just adding an infographic with interactions can work wonders in drawing online footfall to your website, think again. Though interactions help to engage the learner’s attention, yet interactions without meaningful and contextual data can harm the client’s relationship with your business.

Imagine yourself in the place of your client. If you are going through the hassle of interacting with an infographic, you will obviously want something in return for your time and effort, won’t you? An interactive infographic needs data, and data that is relevant to the search of the client.

So if you sell eBooks and your infographic provides information on the history of eBook’s, this is not really relevant to the visitor to your website. Instead opt for an infographic that suggests a specific genre of books, that a prospective customer will enjoy going through.

3. Scrolling and how it can help

An easy yet effective way of adding interactivities to your infographic is by influencing your learners to scroll. While simple scrolling excites the learner who is in search of newer information, too much of scrolling can often end up irritating the reader, and so, it is imperative that you learn to strike a balance.

If you are opting for scrolling as a form of interaction, you can consider using layered content as information. The learner can move from one layer of information to the other by scrolling through varying complexities of content and interaction.

In fact, scrolling can also be effectively combined with other forms of information, such as clickable hotspots and smaller chunks of information in the forms of tabs or twisties.

interactive-infographics

4. Editing and improving your interactivities

While to a creator, the interactivities will always make perfect sense, it is important that you visualize each interactive infographic from the point of view of your customer. Is the infographic supplying the content that a prospective buyer will come to your website for? Are the interaction and the Call to Action texts clear enough?

Chances are that too complex an infographic can get lost in translation and through the actions that you want the user to undertake. As a general rule of the thumb, it is always more effective to have the learner know the basic information upfront.

The interactivity can be used to engage the learner further by providing smaller and less important snippets of information, which are good to know instead of must-know information.

5. Making it public

What is the worth of a creation if it is not known to the world? Once you have finalized and created your infographic, make sure that it is shared to the hilt. Turn to the world of social media and use Twitter and Facebook to share and generate more likes and retweets for your infographic, thereby popularizing your website and your products!

A small business needs great infographics to make it a success! So, if this form of marketing interests you, we can lend a hand to help make your business website more vibrant and interactive! With more than 700 clients all across the globe and over 2080 projects in our kitty, Infographic Design Team can help you create meaningful infographics in as few as 48 to 72 hours! Check out some of our samples on our website.