How to Use a Free SERP Checker to Monitor SEO Keywords

How to Use a Free SERP Checker to Monitor SEO Keywords

If your business has a website, and you use that website to reach potential users or customers, then search engine optimization will always play a role in your business plan. The old adage — if you build it, they will come — simply does not hold true when it comes to search engine rankings. You need to track and follow the data. And to do that, the AI-powered accuracy from Zutrix strives to “improve your SEO performance [so you can] achieve more with less.” 

Intelligent Rank Tracking

There are innumerable tools on the internet you can use to improve your SEO efforts. Part of the problem or shortcoming of other rank tracking utilities, however, is that they don’t truly mimic the experience of actual, human users. They may use scraping techniques, for example. This lends itself to inaccuracy. Zutrix is different. 

Zutrix functions as your smart assistant, offering intelligent rank tracking that’s powered by artificial intelligence. Instead of seeing the web through the virtual eyes of a bot, scraping what’s out there, Zutrix provides AI-powered accuracy that really reflects how real human users see the web. 

In other words, it’s “a rank tracker that acts just like you, not a bot.” What this means is you can improve your SEO performance based on the most accurate and up-to-date information available. Track your website’s ranking across hundreds of keywords, inspecting not only changes over time, but also how you stack up against the competition over the same period.

User Dashboard

All pricing plans with Zutrix, which are detailed below, include the ability to add unlimited domains to your account. This makes it easy to keep tabs on all your websites and online businesses. The dashboard is clean and simple, with all the core navigation along the left sidebar. It’s easy to see your projects and domains at a glance, including the last update and your average position.

Clicking on one of your domains, you get an overview of the site’s performance. It defaults to showing a one-month period with daily data, but you can adjust those parameters to your liking. At the top, you see the average change, as well as how many of your keywords are ranking first, in the top 3, top 5, top 10 or top 100 of Google search results, as well as the percentage change over the prescribed period.

Below this is a list with all your keywords. For each of these, you see the most recent ranking data for both desktop and mobile, the performance over time, when was the last update, the estimated volume for the keyword, and any tags or comments you’ve assigned. You can force a daily update by clicking the yellow button, based on the number of refresh credits in your account. Adding new keywords is just as easy.

For each of these keywords, you can dive as deep into the reporting as you’d like. This includes the ability to look at geo-targeted results. 

Want to know how you rank for “Chicago bakery” in Illinois? No problem. This becomes especially important for local, brick and mortar type businesses like that, because how well you rank for “Chicago bakery” in Thailand isn’t especially meaningful to you. As you work with your team, you can also offer live sharing for these reports, showing them exactly what you’re seeing and strategizing where you can go from here.

Neighbors and Notifications

When you click on any of the keywords in that list, you’re immediately shown a few other useful data points. Along the left side, you’ll see your site alongside its “neighbors” on the search engine results page. This way, you can visit each of the pages that are ranking near you in the SERPs and review what they’re doing better (or worse) than you.

Where available, you’ll also see your performance graph for that particular keyword. This defaults to a daily chart over the last 7 days, but you can expand that to the last 15 days, last month or last year, plotting the data daily, weekly or monthly.

To the right, you can see what SERP features are shown for this keyword in Google. Are there Adwords placements that you’ll effectively have to compete against for clicks? Is there an image pack, a Twitter snippet, a review, or a featured snippet? How about related questions, sitelinks, shopping links, knowledge panel, or local teaser map? All of these can factor into your SEO strategy for that keyword.

While you will likely check into your Zutrix account regularly to monitor your SEO performance anyhow, another useful feature are the real-time notifications. You can opt to receive notifications via Telegram, Slack or mail. Configure how sensitive you want these notifications can be. Do they get triggered when your keyword rank drops or gains by five spots? Ten? Twenty? It’s up to you.

Keyword Lab

It goes without saying that keywords are at the heart of any SEO effort. You want to track your keyword rankings over time and against the competition, to be sure, but you also need to research these keywords too. This includes both if you’re going after them for the first time or this is a continuation of ongoing efforts. 

In what Zutrix calls its Keyword Lab, you can research relevant keywords. You’ll gain insight into the estimated search volume, level of competition, and keyword difficulty, as well as a list of the first several domains that rank for the keyword, along with their domain authority and Z-rating.

The click-thru rate is also represented. While it’s obvious enough that the first ranked site will get the most clicks, how does that look for other sites in the top few spots? This will give you a sense of how well your site might perform if it ranks third or fourth for your target keyword, for example. This is also where it’s important to pay attention to the SERP features for the keyword.

Zutrix Pricing Plans

Zutrix offers three main pricing plans, depending largely on how many keywords you want to track. The rest of the features — unlimited domains, keyword lab, competitor tracking, local results, Google Search Console import, advanced reporting — are largely the same. 

The $28 Basic plan allows up to 250 keywords, the $54 Standard plan tracks up to 500 keywords, and the $99 Advanced plan supports up to 1,000 keywords for tracking. Only the Advanced plan enables white label reporting. 

If you want to try the Zutrix Google SERP rank tracker before signing up for a paid plan, there is also a Free Package with no credit card required. You still get unlimited domains, real-time notifications and the keyword lab, but you are limited to 10 keywords and 10 on-demand updates per day.

SEO Keywords & Conversions – How an ‘ or – Can Make You Seven Figures!

SEO Keywords & Conversions – How an ‘ or – Can Make You Seven Figures!

There’s a big difference in following proper English and grammar guidelines, and creating a proper experience for your end users.

A professional writer will write a word to follow guidelines created many years ago.  That is the issue.  There is a set structure which is not updated to meet current usage and regular standards.

Using common spoken versions instead of the “technically correct” versions is one of the ways I help my clients bring in more traffic and increase conversions, but only when it is appropriate.

Google does tend to prefer proper grammar and english, but it isn’t always the best experience for your user base (customers, readers, subscribers, leads, etc…).  That is why situationally we break from branding and corporate guidelines and do what is right for the end users.  By doing this in these situations we can increase traffic and increase conversions.

Finding the right balance should be your goal as a business owner, marketer and content creator.

Below are a few examples with explanations of these.

You can find these same terms and phrases using Google keyword tools as well as your own site search depending on how much traffic your website has.  I have the advantage of having some high volume websites as clients.  These are all based on campaigns and niches I have worked on for various clients in the past, but not the actual data or examples.

(please note I’m not comparing specific apples to specific apples in each example.  But I am keeping it in the family like a red delicious vs. a golden delicious, or a granny smith to a honeycrisp.  They are each to demonstrate a specific technique or SEO and conversion tactic).  

Example 1: Mother’s Day vs. Mothers Day

Mother’s Day is only 31 days away so I’ll start with this.  Browser’s and many writing tools will autocorrect Mothers Day to have an ” ‘ ” symbol before the “s”.  But if you look up the search volumes, the non apostrophe version has more traffic.

If you’re a blogger or content creator who does not have to deal with a branding team, this is an opportunity to capitalize where big brands cannot.

Bonus tip – One thing I’ve also seen in different niches is that the ‘s version can lead to different themes and topics.  Instead of a shopping page or review, a listcicle could be the better experience.  Checkout the double bonus tip in the next section for an even better one!  

Group 1: without the apostrophe

Keyword Volume
mothers day gifts 201000
mothers day gift 74000
mothers day gift ideas 60500
best mothers day gifts 12100
good mothers day gifts 9900

You’ll see “best mothers day gifts” above has 12,100 searches but “best mother’s day gifts” has 6,600.  That’s a big difference in traffic and sales!

Group 2: with the apostrophe

Keyword Volume
best mother’s day gifts 6600
last minute mother’s day gifts 4400
top 10 mother’s day gift ideas 4400
mother’s day delivery gifts 2900

Example 2: Microneedling vs. Micro-needling vs. Micro Needling

The spelling here and also capitalization make a difference.  If your audience uses two words and capitalizes both, using this on your website could make it more relatable to them.  But it might not follow brand standards or trademarks.  The added benefit here is that you’re speaking your customers’ language.

Although it may be incorrect.  A single word vs. two words or a hyphenated version can also have a substantial impact on the traffic levels.  Look below to see the monthly search volumes for each.

Bonus tip – I found a slight skew when working on a project for these phrases where the end user for one of the variations in particular also wanted “vampire facials” and assumed they are the same.  By combining vampire facials into the page we are able to let the end user know they found the right place and it may or may not have lead to an increase in conversions by adding the service in.

Double Bonus tip – Use Google Auto Suggest and also the “People Also Ask” to determine if these phrases are shopping ready, research phase, or just interested in what it is.  This will determine where the version of the content should go and the formatting of the page.  

Group 1: single word spelling

Keyword Volume
microneedling 135000
microneedling near me 14800
microneedling at home 12100
what is microneedling 9900
microneedling benefits 6600
microneedling cost 6600
microneedling pen 5400

The interesting thing to note between these two is that microneedling as one word is about a product and a service.  When it is split into two words it is about the results of and questions about a microneedling procedure.

This level of detail and research is exactly what you need to determine where to use which versions, how to relate to your current and prospective customers (or readers) and how to phrase your offering.

Group 2: two word spelling

Keyword Volume
micro needling side effects 1600
micro needling results how long 720
micro needling at home reviews 480
micro needling depth chart 480
micro needling for pitted scars 390
micro needling after one treatment 320

Example 3: A Modifier Makes a Big Difference

This example combines both of the above into a big ticket term, tshirts.  You’ll see examples with the apostrophe as well as single vs double words, and spellings.

Group 1: modifier one word

Keyword Volume
black tshirt 12100
black tshirt dress 2900
black tshirt women 1000
black tshirt for men 880
mens black tshirt 590

Group 2: modifier two words

Keyword Volume
black t shirt 22200
black t shirt mens 5400
black t shirt dress 3600
black t shirt women 3600

Group 3: modifier two words different spelling

Keyword Volume
black tee shirt 2900
black tee shirt dress 590
black tee shirt womens 390

There are some huge differences here.  Group one has less search volume than group two, but the modifiers begin to change as the longtail versions develop.  This is where you need to match your onsite search.  Which version do your customers use the most.

If your customers always want a tshirt vs. a t shirt, you may be able to relate to them better and bring more qualified traffic in.  The buyer base also changes substantially.

In the second group “black lives matter” began populating with a higher search volume than in the first group, and more frequently.  This could be a sign that a portion of the 22,200 monthly searches is not relevant to a plain black t shirt so you may want deduct that search volume.

Basically, if you sell black t shirts but not black lives matter t shirts, then that portion of the searches are not relevant for your store because you do not carry the products.  This is why this search volume should be subtracted from the main number.

In this case, the total search volume for t shirt as two words is still higher than the numbers in group 1 so version two is better volume wise, but not necessarily user experience wise.

Something interesting in the third group with tee vs. t is that girls appears to be one of the larger search volumes.  To verify if this is a thing, and you sell kids and adult tshirts, you will want to search for other color, style and size variations.  If it holds true, you may want to use “tee” instead of “t” in the kids sections and “t” instead of “tee” in the adults.

Branding will likely throw a temper tantrum over consistency here, but guess what, this is a business and businesses need money to pay for the branding.  This is how you grow sales and the business, it is also one of the ones I end up pushing for much harder because it is a bigger win.

Keyword research for SEO isn’t just about volume.  It is finding the right versions of keywords that your audience will use, and knowing when, where and which format to use them in.  This is what makes the difference in your bottom line, even if they are technically not correct.

Top Dating Keywords and How to Create a Profitable Dating Site

Top Dating Keywords and How to Create a Profitable Dating Site

With so many different ways to make money on the internet, it’s important not to fall into the trap of shiny object syndrome. And by this, we mean jumping from one idea to another and trying to get rich overnight. Even if this can be successfully done, it will likely only bring minimal results and only last for a short period of time.

A much better way to make money online is to look at the long-term picture and create a website, or an ad campaign that will continue to provide value, incoming traffic, and revenue for years to come. With virtually an unlimited supply of traffic and advertiser money out there to benefit from, it’s simply a matter of choosing a niche market, then making the most of it.

One such example of an industry that is completely evergreen and will have a never-ending supply of traffic and revenue, is the online dating niche — much like the weight loss and financial markets, they just never seem to die out as more people come of age daily. However, this is an extremely saturated online market as well. If you are going to jump into this area, you need to put in the time and effort to know who your audience is and create the best ad campaigns possible, specifically targeted towards geographic and demographic interest and data.

You might also be thinking about how saturated the online dating space already is — which is correct. If we take a look at the Wikipedia graph below, we can see just how many members are subscribed to the top dating sites. However, you will also learn that there are hundreds of online dating sites with affiliate programs, and millions of individuals throughout the world are trying online dating for the first time daily.

As for growth, Nasdaq reported, “Online dating is also gaining traction overseas, most notably in China, where revenue is estimated to total $1.6 billion for the year by the end of 2016.” For even more updating online dating numbers, we can take a look at some stats and revenue growth charts from Statista.

  • Revenue in the “Online Dating” segment amounts to US$1,383m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 3.9% resulting in a market volume of US$1,610m in 2022.
  • User penetration is at 5.7% in 2018 and is expected to hit 6.3% in 2022.
  • The average revenue per user (ARPU) currently amounts to US$4.70.
  • From a global comparison perspective, it is shown that most revenue is generated in the United States (US$590m in 2018).

So what does this mean for content creators, site owners, and affiliates marketers?

Simple… a world of opportunity and growth! And also, stop focusing all of your efforts on just the U.S. and English speaking markets!

With all of that in mind, today we are going to walk through the process of how to create a profitable dating and relationship blog. This is a perfect business model or marketing method for anyone to get started with online and affiliate marketing. Even better, this method also doesn’t require a lot of upfront money in the process and is ideal for anyone that would like to focus more on putting their free time and effort getting put to good use.

This process breaks down into the following three steps.

  1. Know your audience and target demographic
  2. Have a form of monetization (ie: affiliate2day)
  3. Promote your site with SEO and social media

Be sure to follow along and consider your options with making money in the world of online dating and providing relationship advice to the millions of people who are searching for these types of resources daily.

The Target Audience and Demographic of Your Site

While it might seem like your audience and the demographics of your site would be anyone who is single and is looking for a relationship, you would be correct, but you would also be way too generic at the same time. Instead, if you want to make money and be able to rank above the competition, you will need to have a very niche specific site that not only caters to a specific gender but also provides them with exactly what they are looking for.

When looking at the type of content to create and how to target an audience, a perfect example of this can be seen below in this dating keywords list from Modovo. While many sites will list one or two keywords to target, Mondovo has done an excellent job with listing a wide range of long-tail keywords and search phrases — all related to everything dating.

In that same article, we can also take a look at some of the most searched dating keywords as well. When doing any research on these dating keywords, be sure to look at the additional long tail keywords and other ways that you can spend this into more creative topics while giving the audience exactly what they want. For example, you might see that “dating app” and “dating sites” have more than 600,000 searches per month. But going after a search phrase like “what to do on a first date” (with 5,400 searches per month) has a completely different focus and mind set. Depending on what keywords and search phrases you are going after, you will have to create content based on these needs and individual call-to-actions that relate to the users need.

When creating the content for your site, it’s important to always focus on not just your end goal (which is likely to get users to sign up for a dating offer) but to also rank higher in the search results with the most targeted content possible. If you have a site that is strictly focused on kissing, you can cover every type of kissing/making out search phrase there is. You can see a few more examples of these keywords below.

Sticking with this same concept, you can use any of the most searched for phases at the beginning of this section, then plug them into Google and see more “related searches” like the ones above. For best results, create one super long article with all of these topics covered, or multiple articles (2,000+ words in length) and link each of them back to each other on your site.

How to Best Monetize Your Site Content

The great thing about creating dating tips or relationship blog is that there are plenty of ways to monetize your content. At the most simple form, you can always use Google Adsense ads on your site and make a small portion of the revenue generated, or you can promote individual dating related offers or actual dating sites in themselves. In most cases, going with an affiliate offer to send leads to a dating site is probably the best option — since that is likely what your audience is interested in.

As mentioned earlier, there are now well more than a billion active sites on the internet today. That is a lot of content, and way too many distractions out there. This is especially true if you plan on converting your audience into a lead after just one visit. A better way to connect and provide value to your audience, might be through the use of an autoresponder series where you can deliver quality information, guides, and resources over time.

This is just one of the many forms on monetization available to site owners and bloggers today. Through the visual below we can see how marketing might start through ppc ads, forum posts, banners, or even social media… but that is just the start of the process. It’s then up to your content and websites to flow the user through a process where they trust your content and find value in it, then also subscribing to your mailing list, and also be ready to take action through your site.

This isn’t just an effective business model for brands and site owners selling courses of digital products, it also works in the world of online dating and relationships as well. Once you have a content focus and target audience in place, don’t just think of a monetization play and how to make money — consider your options with longterm subscriber and revenue growth as well.

Also mentioned earlier, the online dating space is absolutely saturated with content, competitors, money, and advertising options — however, there is still plenty of room to compete and make money as well. There are many well-known brand name US dating sites, many of which you probably already know and maybe even use or promote. The same holds true for dating outside of the US. If you are only targeting the USA or just English-speaking countries, you are missing out big time! Take a look at this list of the world’s most single countries.

  1. BRAZIL, 10%
  2. KENYA, 15%
  3. SOUTH AFRICA, 24%
  4. RUSSIA, 25%
  5. CANADA, 27%
  6. U.S., 28%
  7. ITALY, 29%
  8. JAPAN, 31%
  9. BRITAIN, 34%
  10. SWEDEN, 47%

To make all of this easier to follow, we will use Affiliate2Day as our example affiliate program for monetization on dating tips or relationship blog. Like many other affiliate networks, Affiliate2Day is a dating-specific affiliate program that offers compensation when someone joins or purchases on one of their dating websites.

The benefit of using a dating-specific platform like Affiliate2Day, is dating is all they do! This means they know what type of landing pages, ad creatives, traffic sources, and types of audiences and demographic targeting work best. With all of this in mind, their platform also has affiliate managers with this same knowledge, who are more than willing to pass it along to any dating affiliates to increase leads, revenue, and earnings for both sides.

If you don’t already have an affiliate account with them, you can create one by clicking here. It’s free to create, and you will quickly be assigned to an affiliate manager that can help you get started with your first dating ad campaigns or placements on your site.

Most of my site readers should already be familiar with the process of affiliate marketing and how to set up their first campaign. You simply join a program, grab your affiliate link, and post it to your site. For a program like Affiliate2Day, it would be best to place call-to-actions throughout the content on your site. If you were going to promote the dating offers through paid marketing and media buying, then using unique landing pages that cater to different demographic audiences and their interests would be best.

When attempting to make money with a dating and relationship blog, it’s important to keep your efforts focused on one common call to action. For example, if you know your target audience is ‘single men’ living in the ‘United States’ and speak ‘English’, this should be the main focus of your landing page (while also have a call to action on the page for “Single Men” and also having a picture of a female on the page. This all simple advertising 101, but if you have any questions or need custom ad copy created, Affiliate2Day can help with that as well.

Generic monetization methods that are commonly used are often a rev-share solution like Google Adsense, an individual product/service, or affiliate marketing. In the case of Affiliate2Day and running dating offers, this would prove most effective on sites that have dating or relationship offers. No matter what you decide to promote, make sure not to load the site up with too many monetization options or distractions, as this can lead to site readers being overwhelmed and simply leaving your site. This can also be a headache for tracking site earnings as well.

In reference to making money with Affiliate2Day, affiliate partners have three monetization methods to choose from.

  • Pay Per Sale: 25% of sales amount + $25 sign-up bonus
  • Pay Per Lead: $6 to $8 per lead generated
  • Pay Per First Order: $150 to $250 per first order

If you aren’t sure which monetization method is best for your site, I would recommend going with the “up to $8 per lead” option, as this will give the best results overall while also letting you know the type of data and leads you have flowing through your site. For sites with higher quality content, or those focused strictly on dating/relationship articles, it would likely benefit more from the “$250 per first order option”. The same holds true for the 25% pay per sale program as well, so it’s worth testing on both sides.

Affiliate2Day Referral Program:

Another way to make money with Affiliate2Day is to refer other site owners and affiliates to their network, and then earn 10% of their commissions. This is an ideal offer for any bloggers or site owners that already cover the topics of making money online or affiliate marketing.

Affiliate2Day Anniversary Bonus Promotion:

Everyone loves to celebrate their anniversary, and Affiliate2Day is doing just that. Best of all, they will be sharing the experience with their site partners and affiliates as well. Here’s what you need to know:

This promotion will take part between September 1st – September 30th.

The bonus promotion hasn’t started yet, but that doesn’t mean you can’t start preparing for the event to take place.

The program is broken down as follows:

FOR ALL AFFILIATES

  • Earn $100 for each new sub-affiliates referred to the platform
  • Affiliates will also earn 10% from the earnings made by each affiliate referred
  • The more sub-affiliates referred, the more potential earnings throughout September
  • Log in to your affiliate account to grab your code and start referring affiliates today

FOR PPS AFFILIATES ONLY

  • Boost your affiliate earnings to the next level by referring as many customers as you can. A $1000 bonus is up for grabs to any PPS affiliates that can reach 200 sales!
  • Start today and get a jump ahead of the competition. The more referrals you send, the more likely you are to hit your bonus and sales required in September.

As stated on their site, if you’d like to take part in the event, “simply send a request via the contact form on their site, and mention your affiliate ID or username.” — once that is done, you will then receive a confirmation from their team, and the bonuses will be added to the winner’s accounts by October 20th 2018.

Now that we have a content monetization method in mind, we can now move onto the content promotion part.

Attracting New Site Visitors with SEO and Social Media

Creating a website or a blog is extremely easy. Content creation is also very easy as well, and can even be outsourced if you don’t know what you are writing about. One of the most important factors when attempting to make money online with a website or a blog, is knowing how to get a consistent flow of new visitors to your website.

Two of the most common and effective ways to accomplish this is through the use of SEO and social media. As mentioned earlier, ranking at the top of Google for any type of generic term is nearly impossible. This is why you are going to have to get creative and unique with the type of content you create. We recommend you go after long tail keywords and make your content as specific as possible, not only so you can target your audience, but also make it more likely that they will take action when they get to your site.

However, there are better ways to approach this process. For example, using a tool like SEMRush, we can plug in any dating or relationship blog and see what keywords they are currently ranking for. We can also see their placement in Google, how many people search for that phrase monthly, the difficulty in ranking for that keyword, and also a direct link to the article that is ranking. Obviously, you don’t want to copy the content on these sites, but instead, study the long tail keywords that are ranking and getting traffic, which you might not have found otherwise. You can see an example of all of this below.

At the same time, if you are completely against the idea of waiting around for your site to organically rank in Google, you can also focus your efforts on social media. Twitter, Facebook, and Pinterest are three of this hottest social platforms for building a following around relationships and advice — and Facebook Ads is ideal for targeting singles based on their interests and locations (think custom landing pages here).

No matter what method you choose, understand that it’s all about the time and effort that you put into your content, call to actions, and link building/promotion efforts. With more than a billion active sites on the internet, creating a site and content means nothing — it’s all about the value, delivery, and getting it in front of the right audiences.

Can You Really Still Make Money in the Online Dating Space?

Without a doubt. Just ask any of the top dating affiliate platforms on the internet today, and they will tell you they are paying out thousands of dollars per month to hundreds, if not thousands of their site partners — and best of all, affiliate marketing is paving the way. This means you can test different dating sites, content offers, and traffic sources, to see which work best for you.

As always, I can only provide you with so much information and details. To see real results, you need to actually put all of this into action. If you haven’t started a website or blog yet, follow this guide, and feel free to shoot me an email when you get started. I would love to hear about your online success!