6 Long Tail Keyword Finder Tool: Learn How To Find Long tail Keywords

6 Long Tail Keyword Finder Tool: Learn How To Find Long tail Keywords

6 Long Tail Keyword Finder Tool: Learn How To Find Long tail Keywords (2020)

long tail keyword finder tools

I have written a lot about keyword research and its benefits. One of the major mistakes I have seen many people make is that they will target direct keywords instead of long-tail keywords (LTK) .

If you are not familiar with long-tail keywords, here is a quick example of the difference between short-tail and long-tail:

  • Long-tail Keywords (Ex. of a short-tail keyword) – Monthly searches 50
  • Long-tail Keywords vs. short tail Keywords (Ex. of LTK) – Monthly searches 12
  • Long-tail keywords conversion rate (Ex of LTK) – Monthly searches 13

You may notice that the last two keywords have fewer searches, but the competition for these two keywords is far less than it is for the short-tail keyword.

Also, long-tail keywords drive more targeted traffic than short-tail keywords do, so your conversion (sales, email sign-ups) improves a lot.

In this post, I am sharing some of the best long-tail keywords’ finder tools. Note that some of them are free, and a few of them are paid. I will explain the features of each, and you can choose any one that suits your needs.

Best Ways To Identify Long-Tail Keywords:

1. SEMrush:

SEMRush is most popular way to find tons of long-tail keywords within a few minutes of work. What differentiate this tool from others is, ability to see:

  • Keyword volume
  • Keyword difficulty
  • Keyword CPC
  • Competition score

A data like this, will help you to prioritize the keywords that are going to be easy for you to rank.

There are a few ways to identify long tail keywords using SEMRush, and lets learn that.

1. How to Identify long tail keywords:

This is one reason SEMRush is popular among SEO’s as it let you reverse engineer any webpage or a domain to mine all the keywords. Using the SEMRush filters, you can quickly remove all the short-tail keywords, and focus on long-tail keywords

To use this feature,

  • Create an account on SEMRush (Use SEMrush coupon to get free access for 14 days)
  • Once logged in, enter your competitor website address in the “domain overview” section

On the result page, click “view full reports” under “Top organic keywords”

Now, on the next page use the filters to remove all short tail keywords.

Under advanced filters, select “Includes” “word count” greater than 2 or 3. This should look something like this:

As you can see, within seconds you will be able to create a long list of long term keywords.

Similarly, you can repeat the process by inputting all your competitive domains, and you will be able to find a mega list of long tail SEO keywords for your project.

2. How to find long tail keywords using Seed keywords:

This is another popular method among SEO’s to generate long tail keywords. This method is simpler, and works wonder for generating tons of long keywords.

Here is how to use this method:

  • Login to SEMrush dashboard
  • Click on Keyword magic tool > Under Keyword research
  • Enter your seed keyword

On the result page, click on “advanced filters” and set the word count from 3-15.

Click on “Apply filters” and within minutes, keyword magic tool will generate hundreds of long tail keywords with volume. (See screenshot below)

There are a few more settings here to fine tune keyword generator suggestion. One of my favorite is using the “Questions” filters.

Unlike traditional keyword research, SEMrush takes away the guess work & help you quickly find long-tail keyword from any website.  If you are looking for one perfect tool for long-tail Keyword research, look no further than SEMrush.

You don’t have to believe me rather for next 14 days use SEMrush for free.

2. KWFinder:

This is one of the newest entrant in the Keyword research tools market. However, the kind of features & functionalities KWfinder offers, it’s certainly one of the best tool out there.

KWfinder provides all important data about the keywords including difficulty level to help you find the easy to rank long-tail Keywords. Personally, after SEMrush is this is the second tool I use & recommend.

3. Answer the Public:

Find Long Tail Keyword question based

This one is one of my favorite free long tail Keyword research tool. This one is in the line of UberSuggest but offers one unique proposition.

Using this tool, you can search for any Keyword & it would show you common questions asked around that “Keyword” “Topic” in search engine. As a free option, this is the best long-tail keyword finder tool.

4. Google Auto Suggestion tool:

The auto-suggestion feature of Google search is your first free tool. This is a handy feature from Google, which will allow you to easily find long-tail keywords in any niche. Google auto-populates keywords (search terms) based on popularity.

All you need to do is start typing your first keyword, and select the options from the auto-suggestion.

You will need to use another keyword tool to see additional details such as the number of searches, CPC, competition and other important information. I usually skip the competition check because it is easier to get a higher ranking with a niche site.)

You can repeat the same process with Amazon. Amazon search is powered by its own engine, and usually, you will find keywords which have buying intent.

5. Google Auto-suggest:

Google Auto suggestion long tail Keywords

This is a tool by Keyword Tool Dominator which actually takes the default feature of Google’s auto-suggestion to the next level.

With this free tool you can easily find all auto-suggested keywords, and it will allow you to download keywords in .csv format.

You can then use any of your favorite keyword research tools to check other important details about the keyword.

If you are using Google search to find new long-tail keywords, I highly recommend that you make a shift to this one.

6. WordTracker Keyword Tool:

WordTracker is a popular SEO keyword tool. Using WordTracker Keyword Tool you can easily find profitable long-tail keywords along with important details like searches, competition, IAAT (keyword in anchor and text) and KEI (keyword effectiveness index).

With a free confirmed account, you will be able to get 100 keyword results. I actually find this tool to be very effective, as you can easily find long-tail topic ideas. Here is a screenshot of this tool in use, to give you a better idea:

Wordtracker Keyword tool

You can also consider taking their 7-day free trial to get advanced features like:

  • The ability to see 2000 search results
  • The option to use the related search tools (this is very handy)
  • Access to search engine data using SEMRUSH
  • The option to save your lists
  • The option to get other details like competition details and KEI

You can create a free account for WordTracker and start using this tool right away, or grab a 7-day free trial of their advanced version as suggested above.

7. Long Tail Pro:

LongTail pro is another paid tool, and it offers many features in addition to finding profitable long-tail keywords. They used to be desktop based solution & now everything is on cloud. They are popular among niche marketer & a good tool if you are looking for paid options.

You can grab a complete 10-day free trial from here.

These are some of the best paid and free long-tail keyword tools and software I have tried and can recommend freely.

Once you have compiled a list of keywords, your goal should be to write down high-quality content, targeting those keywords.

Other long tail keyword research tools:

The key is to write content targeting your users, and then work on optimizing On page SEO elements like heading tags, meta title and description, readability, LSI and keyword density, to make your article search-engine-friendly.

⭐ How’s long tail keywords different from short tail keywords?

Short tail keywords are usually of 1-2 words. Where are long tail keyword are usually more than 2 words.

How do you find long tail keywords?

There are various tools that let you generate long tail keywords based on your seed words. Some of the most popular long tail finder tools are:
SEMRush
Google auto suggest
Use Google Analytics
Use Google search console
Answethepublic
Use Amazon for finding buying intent long tail keyword
Use Quora
Use Q&A websites like wikihow
KWfinder

If you know of other free tools or software for finding profitable long-tail keywords, do let me know via the comments section below.

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How Many Keywords is Enough In One AdWords Campaign?

One of the most common questions we are asked about PPC advertising relates to the number of keywords integrated into a single campaign. How many is enough? What about too many?

Google doesn’t provide a lot of direction when setting up an AdWords campaign, which is probably why the vast majority of first time PPC advertisers either blow a LOT of money and receive no results, or spend hours setting up a campaign and get no clicks. Here are some things to consider when designing your campaign that might help.

Core vs. Longtail

For a single AdWords campaign, it’s recommended that you have between 5 and 20 core keywords. These are the major terms being searched for by your prospects. So, if you are selling refrigerators via Amazon, your core keywords might include:

“new fridge”

“new refrigerator”

“replace fridge”

“fridge reviews”

“amazon refrigerator”

Those are very basic terms that will likely have thousands upon thousands of searches per month, which means very high cost per click rates and hard to crack quality score restrictions.

Which is why we turn to longtails. Once you have your core keywords, create an ad group for each term and start gathering longtails. You should never bid on the core keyword unless you A) have a lot of money and B) have an authority site that will match quality score.

For each ad group, a good number of longtails is between 100 and 200. If you’re doing the math, you realize that this means between 500 and 4,000 total keywords for your entire campaign – that’s a lot of research.

The Longtail Paradox

Sure, you need a lot of terms, but here’s where it gets a little easier. The following are different terms:

“new fridge reviews”

“new fridge review”

“new fridges reviews”

Every one of those terms is a unique longtail, and if you tack on a brand name you’ll have another set of longtails. As you can see, it won’t take a lot of research or time to reach the 4,000 keyword mark.

Is All This Necessary?

Yes and no.

The problem is that if you want to get significant traffic, you need a large audience, and for a single keyword to have a large audience, you’ll need to spend a LOT per click and have a good landing page in place.

On the flip side, if you use longtails that get less than 500 searches per month, you’ll need a LOT of them to reach a larger audience. The good part here though is that you are:

A)  Diversifying risk by using lots of low cost keywords

B)  Spreading out your lead generation to split test what converts

C) Gathering HUGE chunks of data so you know where to focus SEO efforts

It’s time consuming, it doesn’t always work, and it can still be quite costly, but if you play your cards just right, a good longtail PPC campaign can be a difference maker for your business .

By affiliaxe.com

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How to Research Keywords with Google’s Algorithms in Mind

How to Research Keywords with Google’s Algorithms in Mind

How to Research Keywords with Google’s Algorithms in Mind

Introduction

Progress does not stand still, especially when it comes to web technologies.

Since 1998, Google has turned from a primitive machine, recognizing only words, into a human-like brainbox understanding the context.

It means the times of keyword stuffing are long gone, never to come back.

If you load your content with exact-match keywords, get ready for a penalty from the ruthless Panda algorithm that’s been on the lookout for keyword manipulations since 2011.

Don’t get things wrong.

Keyword research still matters.

Even so, you have to take a new, more human-oriented approach.

Learn what Google prioritizes in content today and how to research keywords in line with its demanding algorithms.

How Google Algorithms Changed the Game

Google is a notorious perfectionist that’s constantly looking for ways to improve the user’s experience.

But what is better for users can be a headache for website owners.

One day, they wake up to find a sudden traffic drop because Google rolled out a new algorithm update.

organic traffic

When doing keyword research, you must take the major algorithms dictating the rules of content creation into account.

They are as follows.

Panda

Panda came into play in 2011 to penalize sites for duplicate content, spam, and low quality posts written around specific keywords.

However, content mills were not the only ones affected.

As a result of the Panda 4 update, larger sites like eBay that ranked in the Top 10 for some seed keywords fell out of there.

Hummingbird

With the rollout of Hummingbird in 2013, Google put user intent above wording.

Pages reached the top for queries even though they didn’t contain exact words typed into the search bar.

It happened because the engine gained a better understanding of what users had in mind.

This means it started delivering long, in-depth answers to the questions of all users.

RankBrain

RankBrain is an artificial intelligence system based on machine learning.

It was launched in 2015 as part of Hummingbird.

When RankBrain comes across a never-seen-before query, it can guess what words have a similar meaning and filter search results according to their relevance.

RankBrain was confirmed to be the third most important factor in Google’s ranking algorithm.

How Intelligent is Google Today?

With the launch of these algorithms and their regular updates, there’s nothing left of the primitive mechanism which understood nothing but separate words.

Let’s play with search results a little bit to get into Google’s braincase and see what it’s capable of today.

Google Equates Singular and Plural Forms

Imagine you want to buy a new fillet knife.

If you type this query in the singular, Google will show you a lot of results in the plural.

results plural

Google Takes Into Account Only the Word Root

Let’s say you need a DIY guide on how to install an antenna.

Besides an exact-match query “install,” you’ll see different forms of this word root in search results, e.g. “installing” and “installation.”

It means Google ignores suffixes and endings.

suffixes endings

Google Knows What Acronyms Stand for

If you are looking for, say, a marketing agency in Los Angeles, you can shorten the city name to LA.

Google will get your point.

google acronyms

Google Understands Synonyms

If you type in the query “sports gear,” Google can deliver results optimized for “sports equipment.”

If a page is relevant for “gear,” it’s relevant for “equipment” and other similar words.

google synonyms

Google Interprets Concepts

Whether you use a short query “number of Facebook employees” or the entire question “how many employees does Facebook have,” you’ll get pretty much the same organic results.

google concepts

But you may not even scroll that far, as Google knows the answer and shows it above organic results.

google knowledge graph

How to Do Keyword Research Complying with Google’s Algorithms

Although Google doesn’t focus on exact-match queries anymore, your content still needs keyword optimization at some point.

Check out the main steps to find keyword ideas that will work in the post-Hummingbird era.

Research Your Target Audience

As Google sets a priority on the user’s intent, it makes sense to start keyword research with your target audience.

Think of how you can answer people’s questions instead of how to rank for a certain query.

Users browse the web to find solutions to their problems, not your products.

Let’s say your company develops PrestaShop themes.

This means that your target audience are people who want to build an online store without hiring costly web developers.

If it’s someone who’s tech savvy, they’ll probably use “PrestaShop themes” as a search query.

But what if it’s someone who crafts jewelry in their spare time and wants to monetize their hobby?

How high are the chances that such a person knows about ready-made themes or what PrestaShop is?

Little to no chance!

If people have no idea about the existence of your product, they won’t type its name into Google.

Instead of Prestashop themes, they can ask Google the following questions:

  • how to build online store yourself
  • what software online store needs
  • how to sell products online

Here are common places where you can find prospects’ interests, pains, and wording:

  • social media communities (Facebook, Twitter, LinkedIn, etc)
  • forums and question-and-answer sites (Quora, Reddit, etc)

Choose More Specific Variations of Your Seed Keywords

While some users are clueless about your products, there is a category of people who do know about them.

To target product-aware prospects, make a list of your seed keywords.

“PrestaShop themes” is a too broad keyword to compete for.

What to do?

Try to be more specific using its long-tail variations.

Long-tail keywords are words or phrases that have a narrow meaning and a low search volume.

On average, they get around 30-80 searches per month.

Note that while the volume of a long-tail keyword variation is low, its collective volume can be quite high.

That’s because users write the same query in different ways, e.g. synonyms, different word forms, etc.

As Google doesn’t bother about that, you shouldn’t either.

Go to Ahrefs Keywords Explorer, enter your seed keyword, and filter results by their search volume.

Opt for up to 70 searches per month.

seed keyword ahrefs

Spy on Your Competitors’ Keywords

Every niche has top players you should learn from, as they already rank for a lot of your target keywords.

You can find out which keywords bring them more traffic and use them in your content too.

To check out your competitor’s keyword base, use this handy SERP checker in Ahrefs Keywords Explorer.

Here are the key points to focus on:

  • amount of organic traffic coming to your competitor’s page
  • number of keywords that page is ranking for
  • keyword generating the most organic traffic and its monthly volume

Next, click on the number of keywords to see them all in Ahrefs Site Explorer.

serp checker

There are some extra options that can make your keyword analysis easier:

  • filters (use a low search volume)
  • sorting options (order keywords by difficulty, volume, traffic or the position your competitor takes in the SERP by the chosen keyword)

organic keywords

Stand Out from Your Competitors

Borrowing competitors’ keywords is a rewarding SEO strategy, but you should know where to draw the line.

What’s the point in thousands of pages covering the same topics?

It’s so annoying to jump from one site to another and read the same stuff re-written with different words.

To build a loyal audience, you must provide unique value.

That’s how readers will distinguish you from all the others.

Look for unique keywords that your competitors haven’t used yet.

There are some free tools that will help you find them.

Let’s try Answer The Public.

It can generate a huge list of question-based keywords in the long-tail form.

The tool is perfect for getting more ideas of search intents your target audience may have.

answer the public

Another free tool with a large keyword database is Ubersuggest.

With its help, you can browse keyword ideas alphabetically and expand each of them to get even more variations.

ubersuggest

Focus on Major Keyword Metrics

Your keyword research will give you so many options that you may wonder which of them actually work.

Here are the major metrics to consider when choosing keywords for your content.

Search Volume

This metric shows how many times people type a certain keyword into Google per month.

The higher the volume, the more traffic it can drive.

Even though I recommend using keywords with a low search volume first and foremost, keywords with a higher volume can be of great use too.

What you need to keep in mind is the seasonality of keywords.

If your content refers to something that can be used throughout the year like PrestaShop themes, there’s nothing to worry about.

But if you deal with seasonal items like Halloween costumes, most people will search for them only before the holiday.

search volume

As you can see, this keyword has a monthly volume of 580K, but the data is a monthly average for 12 months.

Before Halloween, this metric grows even higher.

Once the holiday is over, it drops and stays low during the rest of the year.

google trends

To check the seasonality of keywords, use Google Trends.

Clicks

Not all keywords with a high search volume can generate a lot of traffic, even if your site ranks #1 for it.

Let’s say you posted an article about Hillary Clinton’s age.

Here’s what your audience will see in the SERP for such a query.

hillary clinton age

There is no need to scroll down to organic results and visit your site, as Google shows an instant answer.

These types of keywords won’t bring you that much traffic, even though the one I used as an example gets 99K monthly searches.

The instant answer is a SERP feature called Knowledge Graph.

Today, Google has more than 15 SERP features that all steal traffic from websites.

Before choosing a keyword, learn how many clicks it gets in Ahrefs Keywords Explorer.

keyword clicks

To double-check things, type the chosen keyword into Google and see how it delivers results for it.

Keyword Difficulty

This keyword metric reveals how hard it will be for your content to appear in the Top 10.

The lower the difficulty score, the easier it’ll be for your site to get to the top of search results.

If you are just starting out, you’d better stick with low difficulty keywords.

As you earn more authority, feel free to switch to keywords with a higher difficulty score.

You can view the keyword difficulty score in Ahrefs Keywords Explorer and also learn how many backlinks your site needs to rank in the Top 10 for that keyword.

keyword difficulty

Group Keywords by Categories

In the end, you will come up with hundreds of keywords.

If you don’t want to get lost in such a large number, try to group them by categories.

Speaking about “PrestaShop themes,” you can group results by the following categories:

  • PrestaShop version (prestashop 1.7 themes, prestashop 1.6 themes)
  • Design (full width prestashop themes, clean free prestashop themes, free 3 column prestashop themes)
  • Features (lightweight prestashop themes, responsive prestashop themes, customizable prestashop themes)
  • Niche (computers & internet prestashop themes, prestashop themes electronics camera, prestashop music themes)
  • Related questions (how to use prestashop themes, how to import images into prestashop themes, how do i install prestashop themes)
  • Status (best prestashop themes, prestashop themes most popular)
  • Price (cheap prestashop themes, free themes for prestashop, prestashop premium themes)

Note that these are just examples.

You will come up with your own categories depending on your niche and products.

Final Word

Although Google is smart today, you can outsmart it with your human brain and some wit.

Now that you know the major steps to research keywords in line with Google algorithms, traffic is not long in coming.

No matter what niche you’re involved in, these guidelines are universal for all.

Can you recommend any other strategies to maximize the efficiency of keyword research?

Feel free to share them in the comments to this post!

Nick Campbell

Content Creator at Ahrefs

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