How to Create a Killer 5-Minute Presentation

How to Create a Killer 5-Minute Presentation

Developing and delivering a five-minute presentation seems an easy enough task at first — until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types.

When there’s less time to get your point across, every second counts more.

While short presentations can be unexpectedly challenging to create, when done correctly they can be more impactful than longer presentations.

Five minutes is just enough time for you to present a compelling narrative about one topic, without any filler or fluff. The time limit forces you to pack as much valuable information as possible into your presentation while maintaining a coherent structure.

The shorter format also encourages audiences to pay more attention.

But how can you ensure your short presentation accomplishes everything it needs to within just five short minutes? We’ve put together an (appropriately condensed) guide on five-minute presentations to help you get started.

→ Free Download: 4 PowerPoint Presentation Templates [Access Now]

How Many Words Are in a 5-Minute Presentation?

A person speaks on average 120 to 160 words a minute, which means the average five-minute presentation will be anywhere from 600 to 800 words. That means every word should be carefully chosen to support the central idea of your presentation.

When constructing a longer presentation, you might be more concerned about transitions and keeping the audience engaged with more extensive narrative elements.

In a short presentation, everything you say should directly tie back to your central premise and further advance your main point. By keeping a tight scope and using your words carefully, you’ll ensure your time isn’t wasted and the audience leaves with a clear, singular takeaway.

How many slides are in a 5-minute presentation?

Generally speaking, you’ll want to stick to just five or six slides for a five-minute presentation, but there’s no set limit on how many yours will require. You may choose to have twenty slides and to spend about 10 or 15 seconds on each depending on your subject matter.

More important than your slide count is what each slide contains. While it’s a good rule to keep your slides simple and focused on visuals (instead of text) for a presentation of any length, this becomes especially important when you’re dealing with a condensed presentation window.

It can be tempting with a small time window to try to cram in as much information as possible — resist the urge. Instead, focus on simple, clean visuals that (once again) all tie back to your central premise.

If you’re concerned that scaling back the scope of your presentation will leave things out, add a slide at the end of the deck with additional resources and information that your audience can access after the presentation is over.

5-Minute Presentation Example Format

If you’re looking for a starting point for your own five-minute presentation, we’ve created a basic outline below you can use to organize your initial thoughts in the planning stage.

You can choose to devote one slide to each section or multiple slides if you want to break them down further.

Feel free to make departures from the structure depending on the content or format of your presentation. Just remember not to give your audience too much to chew on — the key here is — you guessed it — tying every slide back to one central idea.

An Extremely Short Introduction

Your first slide should serve as an introduction to the topic of your presentation. Try to limit your title to around six words or even less. If your title is too long, it can become unwieldy and your presentation may confuse your audience by covering too much.

Remember: your audience (hopefully!) already has an idea of what you’re presenting on, so you don’t need to spend too much precious time or slide real-estate explaining what you’re going to cover — just jump right in.

A Problem Slide

Most presentations can be boiled down to a problem you’ve identified, solved, or are in the process of solving. Lead with that familiar narrative. It will give your presentation a clear starting point and prime your audience for the rest of your slides.

A Solution/Analysis Slide(s)

Now that your problem has been introduced, tell your audience what they need to know about what you’re doing about it. In shorter presentation formats, you’ll want to focus less on the details and more on the big-picture items. Ask yourself: what does your audience need to know when they leave the room? Anything that falls into the “nice to know” category can be cut and delivered to stakeholders after the meeting in a follow-up email.

A Conclusion Slide

The conclusion side allows you to bring a coherent end to your presentation and summarize the important takeaway points for your audience. Don’t skimp on your conclusion just because it’s a short presentation — it’s the last thing your audience will hear from you. A good conclusion will reinforce the other information you presented and ultimately makes your presentation as a whole more memorable.

5-Minute Presentation Examples

While we (unfortunately) weren’t in the room when these presentations were originally given — and therefore can’t confirm with 100% certainty that they ran for only five minutes — these decks all clock in at under 15 slides and use a simple format to convey a problem and solution.

1. AirBnB Pitch Deck

2. Buffer Pitch Deck

3. Mixpanel Pitch Deck

How Do I Create a Killer 5-Minute Presentation?

Here are some best practices to follow when crafting a short presentation.

1. Focus on the most important part.

The greatest challenge you’ll have when designing your presentation is choosing what to focus on — but from the format we discussed above, you can see how important it is to have a single premise to design your presentation around.

It’s easy to become overambitious in your presentation or to be overwhelmed by the information you want to present. Choosing a single idea to focus on gives you clarity when designing your speech and allows you to cut extraneous information. It also provides a narrative structure that your audience can more easily grasp.

2. Research, fact-check, and do it twice.

Your presentation is your chance to shine — but the shorter format also means that each point you make is going to be more visible, memorable, and consequentially more vulnerable to scrutiny.

Take the time to thoroughly research the subject of your presentation and ensure every point you make is both technically accurate and easy to understand. This will put you in a better position to field questions and discuss your subject in-depth. With a strong command of your subject matter, your delivery will also be more confident and convincing.

3. Appeal to how people learn best: stories.

A story can give meaning to your presentation and elevate it to more than just facts, figures, and some flashy slides. Building your presentation around a simple, easy-to-understand narrative (like the problem/solution narrative we showed you in the template avoid) can make your content more digestible. Your presentation will only last for a few minutes, but the story you tell needs to stick around in your audiences’ brains for longer — and stories naturally help humans understand and retain information more easily.

4. Don’t skip that practice session.

Just because your presentation is only five minutes doesn’t mean you should try to wing it. Your audience’s time is valuable, and practicing your presentation before you deliver it to them will help you make the most of it.

From CEOs to interns, everyone can benefit from practicing their presentations in advance, no matter how confident they are.

If you’re able to deliver much (or all) of it by heart, your delivery will be much more natural, allowing you to develop a stronger connection with your audience. And once nerves hit, you’ll have the muscle memory to fall back on and carry you through the rough patches!

5. Relax and don’t rush.

You only have five minutes to present, so it’s only natural to feel pressure to go a little too fast. Stay relaxed throughout your presentation and avoid distractions, such as someone informing you that you only have a minute left.

Staying focused on your presentation itself will improve your delivery and give you more confidence, even if you’re normally terrified of public speaking.

If you find yourself needing to speed through your presentation to squeeze it into a five-minute window, that’s a good sign you’re trying to do too much and need to consider cutting your slides down.

You Know Your Audience Best

When creating your five-minute presentation, think about your audience and craft it to appeal to them.

The information you decide to highlight and the way you frame it will be vastly different depending on who your presentation is meant for.

It’s natural to be nervous going into your presentation, especially if you don’t like public speaking or have a fear of it, but with enough consideration and practice, you’ll be a master of whatever subject you hope to present.

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A Visual Guide to Affiliate Marketing – 7 Killer Infographics

A Visual Guide to Affiliate Marketing – 7 Killer Infographics

Affiliate marketing is awesome! There is no other industry or business where you can simply get on a computer and start making money overnight. There is no need to work directly with customers, process billing, hold any inventory or even the need to hire employees of have a physical location!

In addition to affiliate marketing being a huge multi-billion dollar industry, it’s also one of the best ways for anyone to get started without having to put up a lot of money in the process as well.

Whether you are an affiliate marketing expert or just getting started, this ‘Visual Guide to Affiliate Marketing” post is going to provide you with an awesome walk through of what affiliate marketing is, how it got to where it is today and also give you some helpful tips on how to use it to grow your existing blog brand or business.

Affiliate Marketing Guide: History, Concept & Profitability

To walk you through the awesome journey of what affiliate marketing is, where it came from and how it’s making online marketers millionaires everyday… I’ve hand selected some of the best infographics in the industry to give you a visual storyline of how to master this amazing industry.

#1 Understand What Affiliate Marketing Is

Before jumping into the world of affiliate marketing, you first need to know not only “what it is”, but also the many different components of it and how it works. Affiliate marketing is made up of three different players, which are the publishers (affiliates), the advertisers and also the consumers. This “Affiliate Marketing 101” infographic from Pepperjam Exchange does an excellent job on breaking down how, why and where affiliate marketing works. (view full infographic)

Affiliate_Marketing_101

#2 Know the Difference Between Affiliate & Referral Marketing

Before getting out there and trying to promote everything under the sun so you can start making money, you should also understand the differences between “affiliate marketing” and “referral marketing”. Though they sound the same, the two are quite different. In affiliate marketing, the advocate doesn’t know the customer, product or brand personally, but is getting paid a compensation for their recommendation. In referral marketing, the advocate is recommending a brand, service or product based off their strong opinion and feelings for a service. This infographic from Ambassador does a great job on breaking down the many similarities and differences between the two.

Affiliate_Marketing_vs_Referral_Marketing

#3 Understand Why Google Loves and Hates Affiliate Marketers

In the world of online marketing, Google gets to play God a lot. In addition to playing God, their love and hate relationship with affiliate marketing continues to keep everyone on their toes and always ready for any new algorithmic changes they might deem necessary.

For example, back in the day you could run affiliate offers through Google Adwords all day — this is no longer the case. Google also owns Google Adsense, which is the largest affiliate network in the world — which Google also banned 30,000 affiliates from in 2009 without any warning or justification.

Be sure to check out the full “Google’s Love / Hate Relationship with Affiliates” infographic from SEOBook for many more examples of each. (view full infographic)

Google_Loves_and_Hates_Affiliates

#4 Appreciating the Past to Prepare for the Future

In order to find success in the future, you must learn from the past. With affiliate marketing having two decades of history and growth in the online marketing world, knowing what’s worked in the past and planning ahead for the future is key.

In 1979 Michael Aldrich invested online shopping. For affiliate marketing, it all started back in 1994 when CDNow launched their own affiliate program, which was followed up by Amazon’s associate program in 1996. Amazon.com was already the king of online shopping, but through the use of their affiliate program, they not only expanded their reach… they also sealed their fate as the number one shopping site online for the next two decades.

Continue to follow the growth of affiliate marketing in online business and ecommerce through the infographic below.

Growth_of_Affiliate_Marketing

#5 Treating Affiliate Marketing Like a Real Business

Just because affiliate marketing doesn’t require inventory, staff, further education or even a lot of money to get started — you still need to treat it like a real business. This means you need to put in the time and effort to create a strategy that works and adapts with your environment.

The infographic below covers everything you need to know about affiliate marketing, while also covering what it takes to build out a successful and profitable affiliate site over your own. It all started with creating unique content that caters to your audience, building a brand that stands out from the crowd, figuring out the best ways to monetize your site and traffic without jeopardizing their experience and ultimately figuring out a way to make money with your site without requiring visitors coming back to your site. (view full infographic)

How_to_Build_an_Affiliate_Site_that_Doesn_t_Suck

#6 Expanding Beyond Just an Affiliate Marketer

Once you’ve found success in the world of affiliate marketing, you may want to step up your game. For many in the industry, this meant going from just an “affiliate” to becoming their own “affiliate network”. While this may seem like a fun way to scale and grow your business, it’s the actual work, risk and continued management that makes it quite the mission in itself. The same holds true for any existing brand or product that wants to launch an affiliate program of their own. Over the past 20 years we’ve seen a lot of startup affiliate networks come and go — do you have what it takes to start your own affiliate network?

Find out in this 51 point checklist that walks you through the process of how to start an affiliate program of your own. The process of running a success affiliate program comes out to a lot more than just setting it up and waiting for people to promote your site. With more competition than ever before, you need to plan out your affiliate program, how you will promote it, how much you can pay and how you will contact others to potentially promote your affiliate program online. All of this and more in this 51 point checklist.

How_to_Start_an_Affiliate_Network

#7 Affiliate Marketing is a Region

Affiliate marketing is not a hobby, side project or something to take lightly. Just like a religion… you need to live, sleep and breathe. Affiliate marketing is not for the weak, and those who do put in the work and effort will be rewarded heavily.

In this 10 Commandments of Affiliate Marketing infographic, discover the traits and skill set of every successful affiliate marketer and entrepreneur in the game today. Some of the most notable commandments are knowing your audience, being trustworthy, creating timeless content, staying relevant and being patient.

10_Commandments_of_Affiliate_Marketing

Guide Yourself Through Affiliate Marketing and Make It What You Want it To Be 

Affiliate marketing and blogging has completely changed my life for the better. When I first started making money online back in the mid 90s, it was affiliate marketing that allowed me to take my game and business to a whole new level.

While most people will find affiliate marketing as a viable business model, only a few will actually succeed. It comes down to the focus, efforts and time they put into making it work.

As seen through the infographics above, affiliate marketing works extremely well and is one of the major contributors to the success of many online brands, especially Amazon.com.

Take the time to understand, master and appreciate affiliate marketing… and you will also find success!

Case Study: How to Create a Killer Explainer Video

Case Study: How to Create a Killer Explainer Video

How many times have you seen an awesome explainer video and said to yourself… “Wow, that was awesome! I should get an explainer video done for my site!” — probably quote a few times. Unfortunately, the process of creating an explainer video is quite complicated and can cost you a lot of money in the process. While there are many methods out there for creating these types of videos, it seems like the options are either too complicating, too time consuming to figure out, or just way too expensive!

Before we jump into “how” to create a killer explainer video, first we need to appreciate why explainer videos work so well and why they seem to be all over the place. In today’s world of fast paced content and social media, you only have a few seconds to grab someone’s attention and the best way to do this is with video — especially explainer videos. They tell a story, keep you engaged and get you to take action. You can see some of the top digital based products on ClickBank and how they are using video to convert their audience into customers through the use of video in this post.

If you already know the importance of an explainer video and have always one to create one of your own, but still sitting on the sidelines for any of the reasons mentioned above, this will be a great article for you.

My Journey to Create the Perfect Explainer Video

I recently wanted to get an explainer video created for my site at Blogging.org. I had an idea in mind and looked at a few different options. I could have created the video myself with some of the whiteboard explainer video platforms out there, but many of them look cheesy, and when everyone is using the same concept, it’s even cheesier! The other option was to have a design team to create it for me, this was a good choice, but time and time again I was getting quotes in the several thousands range (which might be fine for huge agencies and mega businesses, but not something I wanted to shell out for a new project.)

Low and behold… one day while I was on Facebook, I saw an ad for video creation from a service called WizMotions. I looked through their site, watched their videos and then followed up with the team on how I could have a video created for my site. The quality was awesome, the creation experience was smooth and swift, and the price was very competitive as well — at just under $500.

Here’s the completed video for the site — then I will walk you through the process of how it was created.

How I Created My Explainer Video with WizMotions

First thing first, I got to talk with the WizMotions team and decide upon what type of video I would like to have created, and I also read up on the video creation process as well and how long it should take. Looking back at the project now, it was very seamless and tool little effort on my part besides coming up with the script idea and approving the ad copy and drawings.

Once placing my order with WizMotions, I was setup with a lead project manager (Carol) and another manager for my campaign progress as well (Christina). All of the interaction is done through Basecamp so everyone can interact and respond with each other in one area — which I thought was nice.

Video Creation and Concept

The first thing on my list was to fill out the creative brief, send over a copy of my site logo. The creative brief is all of your video ideas and details you would like the design team to know about. You can see a sample of this document below.

WizMotions_Video_Creation_Agenda

After completing the brief and having a better idea for myself of what I want my explainer to be about, I sent over the document and logo to the WizMotions team. During this process I also had to come up with a few lines for my script, what my video focus is about and the type of video I would like created. Once you send over the details for your write up / video idea, WizMotions will then send you a follow up script with suggested animation ideas as well. You can see a screenshot below of this as well.

WizMotions_Draft_Writeup

For the video creation process, I had to choose the type of video and if it would be in black and white, or in color. You can see a portfolio of different design concepts from WizMotions in their portfolio or through the screenshot below. The different type of videos available are Whiteboard Videos, 2D Animation, Kinetic Typography or a mix of each.

Best_Whiteboard_Scribing_Videos_Animation

In addition to choosing the video type, you also get to choose the character styles as well, which broken down into one of the follow.

  • “CARTOON STYLE” FOR WHITEBOARD VIDEO
  • “REALISTIC STYLE” FOR WHITEBOARD VIDEO
  • “STICK-FIGURE STYLE” FOR WHITEBOARD VIDEO

I went with the “Cartoon Style” for my video shown at the top of the page.

Cartoon Style for Explainer Videos

While going through the design process, WizMotions would send me draft mock ups of how the video was going to look. These were basically still shots of my video for approval. During this process I also requested they used a picture of my dog Foxy for their inspiration for the dog in the video. They happily obliged.

Foxy_in_Blogging_Explainer_Video

You can see Foxy throughout the video above, and in the screenshot below.

How_to_Start_a_Blog_Explainer_Video

With the video design, concept, art work and detailed brief all completed, the next step of the process was to work on the actual script, voice and music for the video.

Video Script, Audio and Design Process

After working with the WizMotions teams and the data I pulled together for my creative brief, a 60 second script was drafted for my video.

It’s important to focus a lot of effort on the wording of your script to make sure you get your message across within the specified time for your video. Obviously my ending script was the one heard through the video at the top of the page… however that wasn’t the whole decision process. I also had to decide if I wanted to be the voice for the video, or if I should have someone from the WizMotions team bring my audio to life.

Even though I do my own podcasting and audio work for my own sites, I wanted to bring a fresh and new voice to this site. No matter what type of voice talent you are looking for, WizMotions has an awesome page full of different voice artists and examples for you to listen to right from their site. For my video I went with Male Voice #10 (WM-M10).

Pick_A_Voice-Over_Talent_For_Your_Video

For my video I went with Male Voice #10 (WM-M10), and it was perfect in the first file received.

The last step in the process was for the WizMotions team to pull everything together, created the video, animated and color it, then send it on over!

The whole process was quick, easy and painless. After receiving my video (through Dropbox), the WizMotions team sent over a few questions about their service and the design process. Here are those questions along with my responses.

What was your biggest challenge/fear before hiring wizMotions?
– Making sure the quality of work and flow process was up to par — and it was!

What, specifically, was your favorite part of your video production experience, and why?
– The preview of the cartoon work was the most exciting. It gave a real glimpse of what to expect for the final outcome.

If you were to recommend us to your best friend, what would you say?
– If you want to get a professional video created, while working with a great team that understands how to fit your needs, wizmotions is a great option.

With all of that said… it was great to work with WizMotions and I love the turn out of the video.

Cost to Create a Custom Explainer Video

The final cost of my explainer video was about $500. I went with the wizDoodle video option, which included unlimited storyboard revisions, original artwork and 100% hand drawn and also added a voice over, which is an additional $99 per minute. The wizMotional package is available for anyone interested in Typography videos or the larger wizToon 2D package is for animation and cartoon videos in full color.

WizMotions_Low_Cost_Pricing

Save 10% WizMotions Coupon

If you would like to create an explainer video of your own, I highly recommend working with the team over at WizMotions. You will get to walk through the same simple and detailed process I did to create your video, and you also won’t have to break the bank in the process. As mentioned earlier, the WizMotions team will set you up with a Basecamp account to work directly with you to create the best video possible.

While talking with WizMotions, I was also able to negotiate a nice 10% discount for all of my blog readers — which can add up to some decent savings when creating your own custom explainer video. Click here to get started, and be sure to use coupon code ZACFANS.

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