11 Stats That Make a Case for Landing Pages

11 Stats That Make a Case for Landing Pages

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them.

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads.

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11 Stats That Make a Case for Landing Pages

1. The average landing page conversion rate across all industries is 9.7%.

Given that 10% is a benchmark for a good conversion rate, taking the time to create a landing page that carefully considers the interests of your target audience will benefit your business. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers.

2. Landing pages are the least popular type of sign-up form, but they have the highest conversion rate (23%), and 62.6% of leading landing pages already use them.

Using landing pages to obtain customer contact information for lead nurturing is likely to bring higher conversions. If you decide to use forms, the highest-converting number of fields is 3, with an average conversion rate of 10%. The most popular combinations use email address and name (7%) and email address and birthdate (5.7%).

3. Businesses using optimization software for their landing pages see an average conversion lift of 30%.

While optimization is always an essential factor for generating traffic, using optimization tools to perfect your landing page strategy is valuable for increasing conversions.

4. Addressing buyer fears on landing pages can increase conversion rates by 80%.

Marcus Sheridan, a keynote speaker at Inbound 2019, ran an experiment where he found that addressing customer fears, like email spam or personal date use, on his landing pages increased his form conversion rate. If you’ve found that your landing pages aren’t converting as you’d like them to, consider using Sheridan’s strategy to be upfront with consumers about what will come from completing forms on your landing pages.

5. Personalized CTAs convert 202% better than default versions.

Consumers prefer personalization because it ensures that they aren’t overloaded with irrelevant information that doesn’t pertain to their interests. Given this, using personalized and targeted CTAs in your landing pages will likely increase your conversion rates.

6. 48% of top landing pages ranked in Google Maps and organic search query results

Ensuring that your landing pages are SEO optimized for both regular search and Google Maps results increases the likelihood that they’ll show up in both types of search queries, increasing exposure and the possibility of generating more leads. If you also link landing page CTAs in email ads, you’re ensuring exposure and visibility from three different channels.

7. 65% of top landing pages have their business name in the title tag.

Since customers value transparency, using a recognizable brand name and logo shows them that you’re not running a scam or being deceitful. You’re claiming ownership of the CTAs and personal information you’re asking for. Therefore, Including your business name on your landing page is a simple step you can take that can help you increase conversions.

8. 30% of top landing pages use video content.

If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86%, and 80% of video marketers say that video has directly increased sales.

9. 36% of top landing pages have testimonials, 11% have reviews.

You likely already solicit reviews and testimonials from current customers. Repurposing them to use on your landing pages can increase customer trust and higher conversion rates, especially considering that 60% of consumers think that user-generated content (UGC), like reviews, are the most authentic form of content a brand can use.

10. 55% of top landing page submissions on the HubSpot blog came from Ebook offers.

If you have a blog or website that wants to distribute long-form instructional content, offering Ebooks in your landing pages can help increase your business conversion rates.

11. 49% of marketers report that increasing customer acquisition is their primary objective in 2020, and a top priority for marketers was generating leads.

If you fall into either of these categories, landing pages can be a valuable element of your marketing strategy to generate leads and increase customer acquisition.

Landing pages are a valuable piece of your marketing strategy.

Considering the above stats, we can see that marketers who create landing pages that build trust with page visitors, provide valuable information, and use different content types see higher conversion rates.

Whether you already use them and aren’t obtaining the results you desire or you’re new to landing pages in general, using them will likely help you draw in new customers and drive revenue.

optimize landing pages

How to Create a Solid Landing Page That Converts

How to Create a Solid Landing Page That Converts

If you want to convince your visitors to take action on your website, you have to create a solid landing page.

A landing page is a special web page designed to promote your products or services to boost your sales and reach your conversion goals. Many marketers often confuse a landing page with a homepage. But the two are completely different.

A homepage is usually the first page of a website that is designed to provide information to its visitors.

A landing page, on the other hand, is not necessarily the first page of your website. The main objective of the landing page is to persuade a visitor to take a specific action.

This can be to make a purchase, subscribe to a newsletter, download a digital file, etc. It can be different for different businesses based on what their conversion goals are.

Landing pages are more about conversions and hence are directly related to the success of your business. That’s why it’s important that you create a solid landing page that can convince people to do what you want them to do.

Here are a few tips that can help you create a powerful landing page that converts.

1. Choose a Powerful Landing Page Builder

The first step to creating a solid landing page is to choose a powerful landing page builder. There are various page builders that’ll help you create beautiful landing pages for your website. But it’s important that you choose a page builder that suits your business needs and aligns with your designing skills.

Plugins like SeedProd can be a great option for all marketers, irrespective of their business goals.

This plugin is super easy to use and is highly flexible in terms of customizing your landing page designs. To make things simpler, it offers an intuitive drag and drop builder and some pre-built landing page templates too. You can either use these templates directly and tweak them a bit for the final result or create your own landing page from scratch.

SeedProd also offers various pre-built smart sections like headers, calls to action, FAQs, and more. You can simply drag the section you want and drop it on the landing page in your page builder. The good thing about this plugin is that you can use it to create a professional-looking landing page even if you have no designing skills at all.

2. Keep it Simple

The next important point to remember is to keep your landing page simple. It’s easy to design good-looking and complex landing pages when you have a good page builder.

But the problem is that when you offer too much information and several options on a single page, you end up confusing and distracting your visitor. As a result, they’ll take more time in making a decision.

If you don’t want that to happen, always keep your landing page as simple as possible. Keep your copy brief and try to keep things relevant and specific. You also need to ensure that your visitors aren’t distracted by any headers or links. The main motive here should be to highlight the core message of the page.

3. Add a Killer Headline

Your headline is the first thing that your visitors will notice on your landing page. This means that your headline will set the first impression on your audience. And based on that, they will either continue to read further or opt-out of your landing page.

The secret of good copy is to get your user to read every sentence one after the other until they reach the call-to-action. And the headline is the first sentence in this process. So make sure you have a powerful and catchy headline that hooks the visitors right away.

You can use tools like the IsItWP Headline Analyzer to find out how powerful your headline is. Just add your headline to the given field and click on the Analyze button. It will quickly analyze it for you and tell you how good it is by rating it on a scale of 100.

The higher this number is, the better your headline will be. It also checks the balance of words, the use of emotions, power words, etc., and tells you if it needs any improvement.

4. Add Social Proof

Another important element that can instantly make your landing page more powerful is strong social proof. These are small messages that show up on your website when a visitor engages with your brand and looks something like this –

These notifications trigger FOMO in your visitors, and they instantly respond to it.

FOMO or Fear of Missing Out is a psychological phenomenon that arises out of the belief that others are enjoying something without them.

So when they see social proof of others buying your product, they try to grab the opportunity in fear of missing out. Using social proof on your website is a very effective way of reaching your conversion goals.

Products like TrustPulse make it easy to add social proof on your website without coding a single line.

5. Use Videos

Videos always make your content more interesting. So using it on your landing pages can be a great way of catching your visitor’s attention.

The best thing about videos is that it lets you explain a complex product in a simple way within a very short span of time. Besides, it helps people understand the product better because they get to see how it appears in reality. So they know what to expect from it, and people are more likely to respond to such content.

You can simply create a video and upload it on YouTube and then embed it on your website. There are various tools that let you do that. But the best option is Smash Balloon. With this tool, embedding videos on your website becomes easy even if you have no prior experience with it.

These are some of the tips that can help you create a powerful landing page for your business. But remember, no landing page is complete without a well-optimized CTA. So make sure you add one that encourages people to click.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

ClickFunnel Alternatives: 4 Landing Page Funnel Builders to Build Your Pages

ClickFunnel Alternatives: 4 Landing Page Funnel Builders to Build Your Pages

For quite some time, ClickFunnels has been the landing page builder that dominates the market.

Recently, however, there have several reports and complaints of ClickFunnels users having issues with regards to data duplication/omission, integrations, security, as well as landing pages taking too long to load.

Due to this previous situation, people online have been asking if there are landing page builder substitutes that can size up to the capability of ClickFunnels (or perhaps do more than that).

I have done my own personal research to identify the four most optimal landing page builder alternatives to ClickFunnels. 

Subscribe Funnels vs ClickFunnels

This is a WYSWYG (what you see is what you get) landing page builder designed most especially for non-programmers who are marketers/advertisers, eCommerce people as well as eCommerce direct response marketers (advertisers/merchants).

It can also be quite useful for simply anyone who needs to curate their own website/landing page at the quickest pace. 

Subscribe Funnels takes away all the complexities that have something to do with creating a website. After all, it’s not just all the coding that’s the problem. You also have the design to worry about.

If you are an affiliate marketer, you know that without an attractive design, you could end up with a landing page but without conversions. Luckily Subscribe Funnels supplies with pre-made templates already.

Here is an in-depth review of Subscribe Funnels.

What You Can Expect From Subscribe Funnels

  • Add JS, HTML, or CSS code into your page
  • Choose from Subscribe’s image library to add to your lander
  • Make your landing page SSL ready
  • Optimize your images automatically
  • Webhooks integration for notifications
  • Create a mobile-friendly landing page
  • Set up an automatic response email for your leads
  • Create a thank you page for visitors who complete a transaction
  • Choose from a selection of Subscribe Funnels fonts for your landing page

Unbounce vs ClickFunnels

This is, yet, another WYSWYG landing page builder. Unbounce, on the other hand, provides you with modern-styled templates for the industries of SaaS, books, consultancy, lead generation, eCommerce, and many more. 

Unbounce is among the first few companies that pioneered landing page builders. The main focus of this platform is to help clients create high-quality and creative landers. It’s not so much for creating funnels, but it will be really useful for expressing creativity and optimizing landing pages for conversions. 

What You Can Expect From Unbounce

  • Free AB Testing where you can apply weights to your landers
  • Integrates smoothly with automation tools and popular email-services providers
  • No need to shop for sticky bars, opt-ins, and pop-ups (they can be integrated using the sole platform)
  • You can add dynamic content and parallax
  • Creative templates from third-party sources like ThemeForest

Unbounce Cons:

  • You can only split test landers created using Unbounce
  • You can import other themes into the platform
  • There are reports of lost data
  • You can’t add custom classes to the buttons. You will have to apply the code in the HTML to do so. 
  • Not well-suited for multi-pages
  • The basic plan does not include the AB testing feature
  • Limited template options
  • Has only one social media integration: Facebook

LeadPages vs ClickFunnels

LeadPages calls itself “the most effective, affordable way for small businesses to connect with an audience, collect leads, and close sales”. In terms of value provided to clients, LeadPages sit at the same level as Unbounce.

The key difference is their target audience. Unbounce’s typical customers are big enterprises, agencies, and digital marketers. On the other hand, the aim of Lead Pages is to help small businesses to create websites, pop-ups, landers, and alert bars, among others, as a way for these ventures to reach people.   

What You Can Expect From Lead Pages

  • Advanced features such as automatic SMS messaging and countdown timer
  • Gated content feature
  • Smooth data migration from one app to another
  • Low and affordable price regardless of how advanced or basic the features might be
  • Integration with major social media channels including Facebook, Twitter, Instagram, and Pinterest
  • Advanced alert bars and pop-ups

LeadPages Cons:

  • AB testing is  not available in the Basic Plan
  • Layout, spacing, spacing, and alignment can be complicated to do maneuver at times (according to user reports)
  • Sluggish drag-and-drop builder
  • You may experience a lack of rows and columns due to lack of control over the layout
  • Incorporating customer fonts can be a challenge

OptimizePress vs ClickFunnels

OptimizePress was the original landing page builder theme for WordPress. They were on the market way before any other landing page builder came on. With the changes to website and marketing strategy, they have rebuilt their platform from the ground up.

This platform basically lets you create any kind of optimized page on WordPress whether it be a blog site, sales page, secure membership portal, launch funnel, landing page, and many more. Its target audience is typically creators, marketers, and coaches. 

There is a live editor that lets you create and customize a page in real-time. Apart from that, there are about 30 templates that you can customize to meet your individual standards. You can also play with approximately 40 custom elements such as feature boxes, arrows, multimedia, arrows, testimonials, and many more.

Apart from the Optimize Press platform, there is also a plugin version that is compatible with every kind of WordPress theme. We at ADvengers use OptimizePress to create funnels and optins!

What You Can Expect From Optimize Press

  • Pages are all responsive
  • One of the better live editors on the market, easier as well
  • You can create launch funnels quickly and easily
  • Always being updated by popular features in demand
  • Great Support from Facebook Groups and via eMail

Optimize PressCons:

  • Not quite a full funnel builder but it is always being updated.
  • Missing Features on Checkout like Upsell Bumps
  • Header and Footer Section only allow JS scripts

ClickFunnels is no doubt an amazing platform and has a great marketing strategy behind it. It is no wonder they are number one but their growth also stunted simple aspects of their landing page editor which is why there is a need for a more robust system.

These are the alternatives to ClickFunnels I think are worth looking into. We use OptimizePress and have used Subscribe Funnels prior to as well.

All are great at certain aspects of creating a funnel or a landing page, you just have to decide what is important for your growth.



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