20 Tricks to Dramatically Increase Your Mailing List

20 Tricks to Dramatically Increase Your Mailing List

If you want to grow your blog, brand or make money with affiliate marketing, one of the super ingredients to success is your mailing list; as they say ‘the money is in the list’. The biggest mistake you could be making is not collecting email addresses. One of the common reasons why people leave out collecting email addresses is cost; they simply find it easy to scrap an autoresponder as things like hosting is a must.

The reasons why your email list is very important according to Neil Patel:

  • Your email list of subscribers can be the biggest source of repeated traffic to your site. Growing this list will ensure you can get viewers to your site every time you publish a new post or release a new product.
  • Email marketing has a better conversion rate compared to other marketing avenues.
  • You can monetize your email list multiple times with multiple products.

Here is a list of tricks tried and tested that you can use to double your mailing list in an Infographic.

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1.      Turn Your About Page into a Squeeze Page

Everyone knows that a home page and blog roll receive the most attention and traffic. If the content on these pages are good then naturally the website visitor wants to know about the author and that’s when they hit the ‘About’ page link. A good intro and a unique selling proposition are a must in your about page. You should also have some kind of social proof to say you are not a novice or at the least have been recognised by authority figures in your niche. This is when you subtly remind your viewers to join your mailing list. You should be explaining the benefits of joining the list and set the expectation upfront.

Expert Result: Brian Dean from Backlinko increased his about page email opt-in rate by 5.8%.

2.      Add ‘Subscribe To’ Email Option Next to Comments

People who comment are action takers; they are commenting either because they like your content or they simply disagree with you. Either group is fine as they are more proactive than users who simply view the content and did not leave a comment or socially share. How you reply to people who disagree with you is important. If there point is valid and you have not thought about it, gracefully agree with them and avoid having an argument. If they have misunderstood, try and clarify the point and don’t forget to thank them either way.

Expert Result: Brian Dean increased his email subscribers by 214 in a few weeks by adding a subscribe checkbox next to comments.

3.      Stick to Single Opt-in Page

Double opt-in is where a user enters their email address in one page, then confirms the details in another page. You lose one fourth of the potential subscribers when you have 2 pages to opt-in. Stick to a single page to opt-in and use a confirmation email where the subscriber has to click on a link to confirm their opt-in.

Expert Result: Avoid losing 25% of subscribers on double opt-in pages.

4.      Use a Pop-up Specific to a Page

When you use a pop-up specific to a page, you can target what the user wants. If the viewer is looking at a blog post about content marketing then you could offer a content marketing eBook for opting-in. This is targeted at the user and the page they are in. Page specific pop-up has a better conversion rate.  Note – your subscription offer is the same eBook to all subscribers and you are merely having pop-ups in highly targeted pages.

Expert Result: Brian Dean achieved 65% increase in opt-in rate using page specific pop-ups.

5.      Post specific Bonus Content

Another great idea to collect email addresses is to provide bonus content specific to each post. Imagine the same scenario above – content marketing. As a bonus you could provide content marketing or social media tips. You could even have extra pointers only available to your subscribers.   Note – your bonus content will vary based on the specific page or post. This tactic slowly helps build a bonus content area for one post at a time.

Expert Result: Brian Harris form VideoFruit increased his email opt-in rate by 12.2% by providing post specific bonus content.

6.      Author Bio Call to Action

Most online marketers agree that a call to action in your author bio is a must as this area stands out. If the content is great the viewer’s naturally scroll down to the author bio before deciding whether to go to the about page or not. One of the best tricks to increase email subscription is to have a call to action – ‘sign-up to my mailing list’ in the author bio. You can do this even if you are the only author in your blog but definitely something you can try as a guest blogger in authority sites. Note – Not all authority sites would allow this, so you may want to check with the site owner.

Expert Result: Brian Harris achieved an email conversion rate of 0.6% by asking users to sign-up in his author bio box.

7.      Opt-in at Exit

When the user has shown intent for leaving your site, you can throw the dice one last time and take a chance. The viewer is leaving the site either because they found what they wanted and they are done or they did not like what they saw. Either way you can take a chance and find out for yourself. Some people don’t like this option and consider this annoying, the choice is yours.

Expert Result: Brian Harris achieved an email opt-in rate of 3.3% by asking users to sign-up when they exit his site.

8.      Contest or Give Away Opt-in

You can host a competition or provide a give-away to collect email addresses. The condition of entry to the competition is leaving the email address for inclusion in your email list. The contest or give away ideas could range from a discount coupon, free hosting, free plugin or even advertising space on your website for a limited time.

Expert Result: Brian Harris achieved an email conversion rate of 39% by hosting a contest.

9.      Promote the Benefits of Opting-in

Simply having a few opt-in boxes in your blog will not give you a mailing list. You have to actively promote the benefit of your mailing list. Tell users why they should sign-up and what benefits they are going to enjoy. You can also promote your mailing list benefits in your posts once in a while and ask users to sign-up.

Expert Result: Blog Tyrant aka Ramsay Taplin achieved 10,000 email subscribers in a short time frame using this tactic.

10.  Build Your Brand by Guest Blogging

When you start a blog no one knows you or your blog exists and the only way to get the word out is by guest posting on popular authority sites. Some find it hard to approach an authority site and creating some pillar content should give you much needed confidence. Don’t think viewers on the authority sites are all hooked in, if you provide unique content you will get attention.

Expert Result: Blog (like a) Tyrant to a big mailing list using guest blogging.

11.  Opt-in Option in Home Page

Have you seen sites where they dedicate top half of their home page to collect email addresses? They do this because it works. You don’t have to dedicate your home page for this but at least have an opt-in box in this high traffic area.

Expert Result: Ramsay achieved 10K mailing list using opt-in on the home page.

12.  Send New Commenters to a Thank You Page with Opt-In

You can use a plugin to send new commenters to a thank you page. The thank you page should have some of your popular posts and an option to opt-in.

Expert Result: Tap your way to a huge list by using thank you page opt-in just as Taplin did.

13.  Make Your Opt-in Box Colour Eye Catching

You can experiment with different colour combinations for your opt-in box. Your objective is to make the sign-up box stand out. You can also change the sign-up button colour and text to something like “Let’s Go”. Test and see what works better.

Expert Result: You already know Taplin’s result; he is just saying – “dude just stand out from the crowd”.

14.  Use an Opt-in box Slider

The sliding opt-in box is becoming very popular and is a very good alternative to pop-up boxes as some consider these annoying. The slider is a non-intrusive way of saying hey, you can leave your email address for future updates or to get our free ebook.

Expert Result: BufferApp team gets 400 new sign-ups each week from their opt-in box slider.

15.  Opt-in with HelloBar

HelloBar is a bar at the top or bottom of a web page that is dedicated to collecting email addresses. The cool feature of HelloBar is that you can have different variations and test them simultaneously. For example, you could have two designs of your HelloBar and every second visitor to your site will get the second design. You can collect some email addresses over time and see which design performs better and make it your design choice.

Expert Result: BufferApp team gets 350 new sign-ups each week from their HelloBar.

16.  Email Opt-in on Sidebar

This is an old fashioned trick that still works. Reason, the sidebar is visible on all pages and is prominent. By making your email sign-up box easily accessible you can drive more email conversion.

Expert Result: BufferApp team got 149 new sign-ups per week from their opt-in box on the sidebar.

17.  Cross Promote to Other Bloggers Email List

You could team up with another blogger in your niche and cross promote each other’s mailing list for mutual benefit. This is a nice tactic that is targeted as people in the mailing list are from the same niche. The drawback of this tactic is that you would need a decent email list to cross promote someone else. You also need to find a blogger with a similar size mailing list. Don’t just promote any blogger to your mailing list; promote them if their quality and ethics matches yours.

18.  Use Email Sign-up Button in Facebook

If you don’t have a Facebook fan page, now is the time to create one. There are many benefits to having a Facebook fan page compared to a personal page such as the ability to advertise and building a better brand following and recognition. One other benefit is you can drive people to sign-up to your email list from the fan page.

19. Make Your Opt-in Box Unique, Non-Intrusive and Visible

This is a simple tip that can exponentially grow your list if done correctly. The footer is traditionally not a good place for an email sign-up box as it is not visible. Make your sign-up box unique with design, colour and message. Use an opt-in offer that acts like a lead magnet. Create something awesome and give it away to your email subscribers.

20.  Use a Combination of the Above

The best results are achieved by combining a few strategies together. Don’t just put your sign-up box in a stand-alone subscribe page and hope you collect email addresses. Sell your opt-in benefits. Make sure you have an opt-in option in your home page and about page. Ensure they are visible and stand out. Choose what suits your preference. Be careful with combining the above tips as some work well together and some don’t.

Conclusion

Using one or two of the above tactics can steadily increase the number of email subscribers but if you use a few of them, you can see exponential growth. If you want to use a pop-up then a slider is not a great idea to combine as you are overdoing it and will most likely annoy your website visitors. The key is to have a tempting opt-in offer and combine a few of the tactics above. Choose what works for you and continually test and improve.

Create a big email list; it’s your turn now – go for it. Please try not to annoy or spam people. Good luck gathering emails, the candidates are waiting for you…

Welcome Mats – How Top Sites are Growing their Mailing Lists

Welcome Mats – How Top Sites are Growing their Mailing Lists

What is the secret to growing your mailing list like crazy overnight? One of the best ways to do this is through the use of a popup lightbox window like OptinMonster. However, as of lately, a new and FREE tool has gained the attention of many of the world’s top bloggers and it’s actually working even better than any and all previous methods used!

This method is called Welcome Mats — and it’s free to download and use through SumoMe.

With traditional popup lead generation forms like PopUpDomination or OptinMonster, the lightbox will appear over the content of your site and fade out the rest of your content — which has worked extremely well for site owners of all sizes. However, with these new Welcome Mats, the lead generation form basically takes over the whole screen when someone first gets to your site. This leads to a much higher engagement and conversation rate.

In the video below you will get a quick walkthrough of what Welcome Mats are, how they work and how to set them up and customize them for your own sites.

I previously showcased 32 top bloggers and the popup windows they were using to increase email signups to their mailing lists. Now it’s time to show you how top blogs and sites are using Welcome Mats to take their engagement and sign up numbers to a whole new level!

Get Inspired with These 10 Welcome Mat Examples

Before walking through the list of hand selected Welcome Mats shown below, I want to stress the importance of both customizing and split testing your results. What you will notice with many of the examples below is that you can really customize the look and feel of these lead generation forms to match with the branding of your site and have a great call to action in the process.

Let’s first take a look at some of the more creative and branded approaches to using Welcome Mats.

Problogger.net

Problogger is one of the largest ‘blogging resource’ sites on the internet today. The site was started by Darren Rowse, who is very well known throughout the world. By incorporating his picture and the “Build a Better Blog” call to action, he is both building his brand while getting people to join his list who are genuinely interested in creating a better blog.

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HelpMyBusiness.com

This welcome mat is a perfect example of how to get the attention of your audience. HelpMyBusiness.com was created by Andrew Lock and just like the example with ProBlogger, he is using his personal brand in his Welcome Mat. However, Andrew is taking his engagement and conversions to another level by incorporating his cat and using humor with his call to action of “Subscribe to the Show, or the Kitten gets it!”.

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MaidNHouston.com

Welcome Mats aren’t just being used by bloggers, they are also being used by thousands of regular sites and for businesses as well. Maidnhouston.com is a cleaning service that is using their Welcome Mat to not only serve as a source for new email signups, but they are also providing a 15% off coupon on their first cleaning. This is a perfect way to both increase email signups while also bringing in new paying customers in the process.

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[thrive_link color=’blue’ link=’https://zacjohnson.com/sumome’ target=’_blank’ size=’medium’ align=’aligncenter’]Click here to setup your Welcome Mat for Free![/thrive_link]

SpeakEasy.co

SpeakEasy is a mobile app for connecting with locals in your area to help you “Find the authentic places and experiences that only locals know about.”. Through their Welcome Mat, they are using a picture of their startup team to not only show the faces behind the company, but also to show the same time of experience you might have with your own friends and family, and how this app might relate with you in the same way. “Join our startup story” is also their call to action get you on their mailing list.

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StellyBelly.com

Everyone loves a good coupon code and feeling like you have VIP access is even a bigger plus. StellyBelly is an ecommerce story for children’s clothing and their Welcome Mat is one of the most targeted out there. Nearly all people who visit the site are shopping for kids clothing, which is covered with their image backdrop. However, where it really gets exciting is how they have a “Text Message” call to action in addition to saving 10% off instantly when they take action through the Welcome Mat!

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Wiggles.ch

As we’ve seen with previous examples, using a Welcome Mat as a way to bring in new customers and providing them with discounts works extremely well. Wiggles.ch is an online jewelry store that offers a 20% discount coupon to all users that subscribe through their form, while also using a colorful image of a woman with a necklace on.

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MatthewWoodward.co.uk

Not all Welcome Mats need to be high tech, fancy looking or even provide a discount or coupon. In Matthew Woodward’s case, he keeps it simple, while also seeing a massive increase in emails signups in the process. Most people coming to Matt’s site are interested in online marketing, making money and ranking their web sites in the search results. With his simple call to action of “Unleash My Personal SEO Strategy – Get instant access now” — why wouldn’t you take action? You can also read his case study on this here.

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GrowthHackers.com

Growth Hackers is a community site for everything relating to business, entrepreneurs, tech and more. To go along with their simple site design and navigation, they decided to take the same route with their Welcome Mat — simply offering the end user the ability to get the most recent and best growth posts sent right into their email each week. The good thing about a call to action like this, is that you know everyone who signs up for these mailing, really want them. (since there is no incentivized offer)

growthhackers

[thrive_link color=’green’ link=’https://zacjohnson.com/sumome’ target=’_blank’ size=’medium’ align=’aligncenter’]Click here to setup your Welcome Mat for Free![/thrive_link]

OkDork.com

Noah Kagan is the man behind OkDork (his personal blog) and also the successful startup AppSumo.com. Through OkDork, Noah shares his best advice, case studies, news and more relating to everything from increasing your email signups, conversions, revenue and much more. With his Welcome Mat, Noah takes a much different approach than everyone else on the list — in that you really have no idea what you are getting… but it definitely makes you want to signup to find out!

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RobbieRichards.com

When it comes to creating a success site and business on the internet, it seems like there is an endless supply of resource sites out there that provide high-quality tutorials, case studies and guides. Robbie Richards is an online marketer and blogger who also falls into this mix. With his vast experience and success online, he shares his own personal stories and case studies on how you can follow along and do the same — all of which ties into his Welcome Mat, which simply gives an offer no one can pass up — getting an extra 200,000 people to your site!

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How to Setup Welcome Mat on Your Site

Now that you’ve seen what’s possible through the use of a free Welcome Mat, it’s time for you to setup this same type of lead generation on your site!

As mentioned earlier, the tool is from SumoMe, which provides their users with 12+ free tools to help better market their sites and increase lead generation. All of which is easily done and managed through their free WordPress plugin.

Welcome Mat App from SumoMe

To setup a Welcome Mat on your own site, you will need to:

  1. Create a free account with SumoMe
  2. Install the free SumoMe WordPress Plugin
  3. Click on the Sumo Store icon and click the “Welcome Mat” app to install.
  4. Create your Welcome Mat within the plugin
  5. Publish, Split Test and Increase Signup Conversions Immediately!

To unlock the full potential of Welcome Mat and all of it’s advanced customization and tracking features, you will need to upgrade to the Pro version — however, the free version is definitely a great way to see improved conversions and signups right away.

Enough about how others are using SumoMe and Welcome to increase their conversions and revenue… now it’s time for you to do the same!

Top 7 Lead Capture Tools for Growing a Mailing List

Top 7 Lead Capture Tools for Growing a Mailing List

Customer acquisition is one of the most important aspects of building your brand. Your customers are your ticket to success, so you need to find creative ways to bring more customers in, but not just any customers — customers who will become brand evangelists.

You also want to survey your audience and find out what they want as you try to improve your content, service or products. Measuring the success of your efforts along the way can be an important part of your strategy.

However, acquiring customers can be costly if you don’t choose the right tools.

For bloggers, site owners and everyone in between, it’s important to have plenty of tools in your arsenal. Lead generation is one of the most important aspects of our business that allows us to scale in size, while also automating the process.

There are plenty of custom-created software that you can invest in, but there are also many helpful tools on the web that may serve your purposes as well. Many of which I will be covering in the list below.

Which Tools are Best for Capturing Website Leads?

Lead generation tools can be a bit confusing sometimes regarding which ones to use and how to implement the technology to maximize your impact on your target audience. Your leads generation tools should be easy to access and use, not too expensive, and they should allow you to focus on the market you want to reach.

We have scoured the web to find some of the best capture tools that will help you grow a mailing list and improve your email marketing campaigns.

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Hello Bar

Hello Bar is one of the most effective, yet unobtrusive ways to grow a mailing list and grab the attention of your audience. You’ve likely already seen this tool already being used on various websites and blogs, and the way the tool works is quite simple.

Site owners can add Hello Bar to their site through the use of a WordPress plugin or placing a line of code on their site. In short, it’s a simple Javascript embed code, so it’s compatible with nearly every CMS. Once this is in place, a sticky, non-scrolling bar will appear at the top of any web page you like. The end result is an attractive, yet prominent place that can be used for promoting your latest content, collecting emails for your mailing list or even to simply bring awareness to your latest sales or promotions.

Another great feature of Hello Bar, is that it’s free for all site owners. Premium features, such  as RSS feed integrations (for dynamic promotion of the latest blog posts), SSL compatibility and removal of Hello Bar’s branding are also available for anyone looking to pay a few dollars per month to upgrade.

MailOptin

MailOptin is a powerful WordPress plugin that allows site owners and bloggers to easily convert new and existing site visitors into email list subscribers and high-value leads. Through the use of their WordPress plugin and platform, users will have the ability to not only create custom forms and automate triggered emails for their lists, they also have the necessary tools and tracking in place to build a powerful relationship that nurtures and engages with them in the process — all within WordPress.

When it comes to the actual creation of lead generation forms for your site, MailOptin has a wide range of options to choose from. Some of the most popular and effective solutions are their lightbox popup, notification bar, slide in windows and also before/after post subscription forms. In summary, MailOptin offers all of the subscription form options and customizations necessary for turning your site content and traffic into a lead generation machine. Download the MailOptin WordPress plugin for free, and also upgrade your account to unlock all features.

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GetResponse

GetResponse is another good tool for creating and growing your leads list. It allows you to create personalized emails, welcomes, and birthday messages through a convenient autoresponder and set up a series of emails for your contact lists.

You can set it up and forget about, it and it will keep working for you while you sleep. Customers will get notifications if they sign up for your newsletters and you can manage all of your contacts in one place.

Don’t forget to check out my GetResponse Popup Windows post on how 10 different sites are using the service to increase conversions on their own sites.

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Gravity Forms

One of the greatest things about using WordPress to power a site, is that it’s easy to create a contact form of your own. However, there are plenty of tools out there to bring contact forms and engagement to a whole new level.

Gravity Forms is a tool that does exactly that. Not only can you completely customize the look, feel and options for your forms, you can also easily integrate with other platforms like Aweber, MailChimp, Paypal and more. In short, this is the perfect tool if you want to create customized forms on your site for building your mailing, or just for customization over simple contact forms.

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WP Subscribe Pro

WP Subscribe Pro is a good tool to use to generate more leads for your mailing lists. With this tool, you can boost your traffic to subscribers and collect leads to promote your brand.

WP Subscribe Pro supports many other tools as well including Feedburner, MailChimp, and Aweber. It is a plug-in that you will be able to use within your blog and website to capture emails of interested visitors. It allows you to integrate your email campaign within your website and blog.

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LeadFlows by Hubspot

LeadFlows by Hubspot allows you to use onboard analytics to figure out what is working best on your site and what needs to be changed. It helps, you build contacts, and it, allows you to plan your strategies with your email campaigns and organize your contacts. You can select the features you want to use and check the progress of your campaigns as you go.

It’s also free, so you don’t have to pay monthly premiums to keep it.

Lead Generation Card

There is a cool tool called the Twitter Lead Generation Card which allows you to let users express interest in what your brand offers.

You can let your users securely share their email addresses with businesses without leaving Twitter or having to fill out forms of any kind. This is a quick and easy way to build your leads while analyzing how it is working.

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Scroll-Triggered Pop-up

This tool called “Scroll-Triggered Popup” is designed to help you get the attention of visitors who have engaged with your site. You can specify the events you wish to track such as the percentage of the scroll and verify that visitors are engaged with the content you are presenting on your page.

The purpose of this tool is to:

  • Get more subscribers to your newsletter
  • Make it easy to share your posts
  • Fill out a contact form
  • Display best offers
  • Share related content

It’s very customizable and you can display any content or call-to-action within the plugin. Pop-ups can be obtrusive but this tool seems to be fairly unobtrusive and just allows visitors to add themselves to the list of email subscribers if they choose to do so. They can also exit out of the application if they don’t want to.

Best Tools for Growing Your Mailing List

These are just seven examples of leads capture tools. There are more available on the web for you to discover and try out, and plenty of examples and case studies to guide you along the way. Think about how you want to utilize your content and what types of groups you want to reach. All of these tools can help you in some way but some of them are more robust than others.

Hello Bar is a snazzy way to increase engagement without taking up a lot of website space. GetResponse is great because of the autoresponders and instant notifications capabilities. Gravity Forms is also another great tool for all site owners to consider since we all need contact forms.

Only you know how much you can afford to invest in your email lead generation and outreach, but these tools are a good sampling of price ranges that allow you to build your brand while building your mailing list over time.

Whatever tools you choose, it’s best to try out the features first and see what works and what doesn’t. With time you’ll learn which features are the most important to your business and which ones you can do without.

The goal is to utilize either free or premium tools that will help you reach your business goals and cut your customer acquisition costs down.