Making The Most as an Affiliate On The Dating Vertical

Making The Most as an Affiliate On The Dating Vertical

Online dating has been booming pretty much since the moment it was introduced.

Now, however, with most of the world still grappling with the new normal introduced as a result of the ongoing Covid-19 pandemic, the dating vertical has entered the stratosphere.

But that’s just the tip of the iceberg. By all accounts, the increased draw to the dating vertical will continue for the foreseeable future and stands to benefit the entire affiliate industry. Circumstances have only served to intensify an already acute need, and, as an advertiser, all you need to do is to figure out how to cash in on the opportunity.

What You Need For a Successful Dating Campaign

High traffic volume. Traffic is king in affiliate marketing. If you don’t have access to sites with a high traffic volume, you could have the best creatives on the market and still not see many conversions.

Some of the highest traffic sites, relevant to the dating vertical, are adult entertainment sites.

The premium adult sites have an abundance of users who are a perfect match for your offers.

Understanding of the market. To run a successful campaign in any vertical, you should have an understanding of your target audience – what they are looking for on dating sites, what kind of advertising works best, which formats to use, etc.

The more you understand the vertical, the better your chances of launching a successful campaign.

Gripping creatives. Even if you calculate everything related to the dating vertical perfectly and have a clear idea of who you need to reach and where to reach them, failure to use engaging creatives could still mean you won’t get the results you want.

You’re going to need texts that get a response from viewers, and you’re going to need eye-catching images to bring those texts to life.

Testing and trialing. Content on the internet is in constant flux, and things are changing all the time. What works one day has no guarantee to work the next. In order to orchestrate a successful dating campaign, it’s crucial to start by testing out the reach and scope of your ads.

This can help to identify strengths and weaknesses in consumer connection.

Next, you must monitor the performance of your campaigns so you can tweak them to focus on more of what’s working.

Top Conversion Formats for Dating

The top conversion formats for dating are:


Native ads are designed to blend in seamlessly with the site and the surrounding content. In this vertical, three things are essential; your native ads should have an eye-grabbing creative, engaging caption text and use macros and emojis in the headlines.


Banner advertising on mobile and desktop requires a bit more creativity than native. In this ad format, you are dealing with prominent placement, so you want your visuals to be provocative, unique, and engaging. Clear CTAs on banner ads are a must.

In-Page Push

In-page push notifications are notifications that pop up while users are on the website. Their design resembles classic push notifications, but they don’t require the user to subscribe to receive them. These notifications are usually sent in a messaging format with a catchy image and work best to create a personal connection.

Classic Push

Classic push notifications are sent to desktop and mobile users regardless of whether they are currently visiting the page or not. Like in-page push, these notifications are most effective when paired with provocative imagery and the promise that someone on the other end wants to connect with the viewer.


It can’t be stressed enough how important it is to test your campaign in order to measure its effectiveness and determine where your weaknesses and strengths lie. To test a dating campaign we recommend that you start broadly by selecting a site with considerable traffic, and pairing that with a parallel RON (not limited to one site) test campaign.

Using a popular adult ad network such as TrafficStars you can quickly set up a dating campaign and experiment with a wide range of targeting options. Then perform the same steps for your RON campaign.

Your native ads, banners, and push ads can be tied to specific user demographics, user material preferences, different advertising models, and geolocations.

After experimenting with other ad formats and targeting, you’ll be able to find the most effective strategies and build your campaign around them.

If you’re looking for high-converting offers, make sure you check out Mobidea’s offer directory.

Keys to Dating Creatives

There are a few battle-tested keys to successful creatives. Generally, a dating creative should:

  • Be short and sweet (between 35-45 characters is proven to work best)
  • Be personal (content should be tailored to your target audience.)
  • Inspire curiosity (play with terms like “secret,” “unbelievable,” “surprising,” etc.)
  • Include numbers, lists, or figures.
  • Not be negative in tone (not including terms like “never,” “worst,” “mistake,” etc.)
  • Use playful and suggestive emojis and macros.


The winning formula of high-converting ad formats, plus high-performing traffic sources, and kick-ass creatives, make dating an extremely lucrative vertical.

Once you get familiar with creating your ad campaigns and start to see some conversions using the tips in this article, it’s time to add your own twist.

Experiment with trending dating offers, optimize your ads and try out new traffic sources, and you‘ll be well on your way to creating profitable campaigns in no time at all.

While there is a fair amount of legwork that needs to be done in order to launch a successful dating campaign, it is one of the most profitable and well-performing verticals in the industry.

The guide above will help you in your first steps towards achieving some great results. At TrafficStars, we run campaigns that generate billions of impressions daily and we would be delighted to help you start making a serious impact in the dating vertical.


How To Write A Product Review That Sells Without Making Your Site Look Cheesy (Template & Examples You Can Follow)

How To Write A Product Review That Sells Without Making Your Site Look Cheesy (Template & Examples You Can Follow)

In this coming guide, I will show you how to write a product review that does not alienates your readers but can still generate good revenue for your website.

But first, let’s summarise how searching for feedback about a product you are about to buy usually goes…

Step 1: type “product” + review in Google.

Step 2: your eyes melt at the amount of star ratings and review websites appearing on your screen, half the titles read “is a scam? Don’t buy before you read this!”

Fat Loss Factor Review Google Search

Step 3: Tentatively click on a result that doesn’t seem to be an obvious click bait and where the domain name looks trustable (i.e not

Step 4: Land on a page filled with CTA 100% positive reviews and is obviously completely sold out to the product owner (and, if you’re lucky, some rehashed product descriptions).

Step 5: Close your browser in rage after landing on 3 or 4 such sites not knowing what to do about buying the product or not.

Does this sounds familiar?

It does to me, yet I actually have done that for a while and if you navigate Health Ambition a bit and look at some of our reviews from a few years ago you will see we were playing that exact game.

But the truth is, even when they rank, these kind of product reviews just don’t produce nearly as much revenue as they used to anymore.

The truth is, most people are now fairly well educated about sketchy affiliate sites selling this way and while you can STILL make sales this way, you won’t bank the way you used to.

But with every downturn there is an opportunity.

In that case, being the honest kid in the block and understanding how to write a product review where you are not afraid to be critical about the product and have the reader’s best interest in mind can have a massive payoff and set you apart from all the crappy online reviews.

We have been experimenting with that in the past 12 months with great success and generated thousands of dollars in affiliate earnings both on Authority Hacker AND Health Ambition.

We have cleared the board, forgotten everything we knew about writing reviews and looked around to try and learn from the best. We realised great customer reviews rely on 2 simple things:

  1. Trust with the author
  2. Bridging features and benefits through real life examples

While we don’t publish a ton of reviews (and we clearly should release more), we have had great success with them earning 3 – 5 figures with multiple reviews in the past 12 months.

Here are some of our earnings generated ONLY with reviews.

Thrive Themes Affiliate Program

Buzzstream Affiliate Program

In this post we will be sharing the format we use to write those reviews and earn great commissions on affiliate products.

How to Write a Product Review

  1. Create product review summary box
  2. Empathize with your readers
  3. Identify who the product is for
  4. Introduce the solution with the product
  5. Explain the relationship between product features and benefits through case studies
  6. Offer social proof
  7. List product alternatives
  8. Use the right format for your reviews


What you will learn

The Summary Box

If you’ve read any of our reviews, you’ve probably noticed a short product summary at the very top of the page.

This summary box is one of the best converting sections on our page.

For example, the summary of our Buzzstream review accounts for nearly 30% of our sales. Same for some of the reviews on Health Ambition.

The summary box does two things:

  • Captures highly motivated buyers who are just looking for a quick opinion before making a final purchase decision.
  • Summarizes the review and gives readers who are scrolling back up the page another CTA to click on.

An ideal summary should at least have the following six elements:

review summary box
  1. A short sentence identifying the product and its intended use.
  2. Product ratings under different headers. “Value for Money”, “Support”, “Effectiveness”, etc. are some common. Make these visual by using icons.
  3. A summary of the product’s pros and cons. Important to throw in the cons otherwise your review will feel biased.
  4. A summary of the review. Keep this limited to 1-2 paragraphs.
  5. A CTA. Use actionable copy on the CTA text.
  6. The product price, since many of your readers will decide to buy or not based on this factor alone.

This specific box was built with the elements available out of the box with Thrive Content builder, you should be able to recreate it quite easily with it.

Empathize With Your Readers

For those who are still reading and are here to actually read your content, it’s time to get personal to stand out from the competition.

Have you ever come across a review where the reviewer was more interested in rattling off the product’s features than actually solving your problems?

Such reviews are a dime a dozen online, and usually do a miserable job of helping readers.

Understand that buyers read reviews not to see the features, they can do that on the seller’s website.

What they want is to learn whether the product can actually solve their problems.

They don’t want to hear about all the cool things the product can do; they want to see how the product performs in real life for someone in the same situation as them.

Therefore, the first step in writing a good product review is to empathize with your readers.

As it turns out, empathy is directly linked with your likability. This, in turn, affects how much people trust and follow your advice.

Empathy And Likability

In the book Influence: The Psychology of Persuasion, author Robert Cialdini says that likability is one of the six pillars of influence.

The idea behind this is simple: you are more liable to follow someone you already like.

Influence: The Psychology of Persuasion

According to The Likeability Factor, how much you like someone is a function of three things:

  • Realness: Whether a person comes across as ‘real’ and ‘authentic’.
  • Friendliness: Whether a person has an open, friendly disposition.
  • Empathy: Whether the person can relate to you and your problems.

How To Use Empathy In Your Product Reviews

Follow these tactics for empathizing with your review readers and making yourself more likable:

  • Friendly voice: Use first-person voice with a casual, conversational style. You should come across as a friend gently guiding the reader through his/her problems.
  • Share your problem: Before you even mention the product, talk about your problems and how the product helped solve it. Try telling a story about how your life was before and after you used the product.
  • Pressure the pain: Ask rhetorical questions (such as “do you feel you’re wasting hours on social media?”) that pull the reader in and make him silently empathize with your situation.
  • Be a real person: People empathize more with a person than with a brand. Address the reader directly as “you” and use real pictures to draw the reader in.

Your objective in the first few paragraphs of any review should be to tell the reader that you’re just an ordinary person like them, and that the review is your personal experience of using that product.

For an example, take a look at this review of Earn1k course from Ramit Sethi:

review of Earn1k course Ramit Sethi

The reviewer clearly identifies that he’s just a “university student” stuck in a dead-end job. If you are in the market for Ramit’s course (which usually targets millennials), your eyes would instantly light up – this guy is just like me!

Another reviewer had the same approach – he identifies his profession, says he was bored and wanted to make something on the side.


This is a situation many people in the market for Ramit’s course find themselves in as well. By stating this first thing in the post, the reviewer manages to empathize with the reader.

You are not a nobody in their eyes anymore and the narrative makes people want to know what happens in the end, keeping them on your page.

Identify Who The Product Is For

This is something most reviewers miss – they write reviews for everyone, even if they aren’t the right fit for the product.

The result? Tons of tire kickers who waste your and their own time reading the review.

Therefore, the third step in writing the review should be to clearly identify the product’s target market.

This is quite straightforward – simply include a section in the review that explains who the product is for.

For example, our Buzzstream review states in no uncertain terms that this isn’t a product for you if you send only a 100 or so emails a month.

buzzstream target market

This does two things:

  • It qualifies prospects. If someone isn’t a good candidate for the product, he/she can simply leave at this point without wasting anybody’s time.
  • It builds credibility. We identify a few free alternatives or tell unqualified people they should not buy the product. This tells readers that we aren’t just after their money but want them to get the best possible product for their needs. You can earn a lot of trust with that.

Introduce The Solution

By now, the reader knows he has a problem and is searching for an answer and trusts you.

This is where you step in and introduce the solution.

You can do this by giving your readers a brief overview of the product. Show them what the product includes, what its capabilities are, and what results users can expect from it.

I like to do it in a video because it makes me more relatable, puts my review on Youtube search which generates traffic on its own and gives a nice multimedia feel to the post.

Essentially, your job in this part is to pre-sell the product.

The Principle Of Pre-Selling

In sales, pre-selling is defined as the process of creating an environment that helps customers choose a product.

By demonstrating the product’s value and answering buyer questions, you can leave such a favorable impression that people buy your product without even being pitched to.

Pre-selling is the process of creating an environment that helps customers choose a product, i.e. sales without selling

Which is to say, pre-sales is sales without the selling.

Pre-sales tactics are very effective in product introductions. It lowers your readers’ guard and demonstrates the product’s usefulness without the added pressure of making a purchase decision. Here are two ways you can pre-sell the product:

  • Demonstrate value: Demonstrate how the product can solve problems by showing off your own results.
  • Educate: Answer questions and doubts readers might have about the product.

How To Introduce The Product

The best way to introduce the product is to show off your results through screenshots and videos, and clear away common doubts they might have about the product.

For example, in our Buzzstream review, we start off by talking about why we don’t have any link building product recommendations on our website (short answer: they’re mostly crap).

Then we talk about how Buzzstream is different – it’s a relationship building tool, not just a link building tool. Then we get people interested by posting a few relevant emails that resulted in a backlink:

Buzzstream outreach success

This way, we’ve managed to tell the readers what the product is all about, and how it can help solve their problems.

In our Thrive Leads review, we accomplish the same with a short product walkthrough video:

This demonstrates the product’s value, and hooks them in for the rest of the review.

Moreover it shows them I actually own the products which pushes trust a little further.

Explain The Relationship Between Features And Benefits Through Case Studies

A big part of writing a review is explaining the product’s features and benefits. Most reviewers (and vendors) simply list them out one by one.

The results from this approach, as you might have guessed, are less than inspiring.

The right way to explain products and features is to actually show how they help solve problems. You can do this by creating a case study inside the review. This accomplishes two things:

  • It shows how the product works in a real world setting.
  • It gives value to the reader, builds trust and they feel compelled to do something in return (buy from your link)

The second part – doing something to get something back – is actually called the principle of reciprocity.

The Principle Of Reciprocity

Robert Cialdini

Author of Influence

“We are human because our ancestors learned to share their food and their skills in an honored network of obligation”

Which is to say: if you do something for someone, they feel obligated to give back. This is the principle of reciprocity in a nutshell.

We’ve seen this principle at play firsthand on Authority Hacker. We give away so much content that we often get comments from readers asking why we’re doing this in the first place.

Authority Hacker post comment

That’s not all – we’ve even received emails from readers asking us to share our affiliate links. People have read our reviews and got so much value from them that they feel like they owe us a sale.

Thrive Theme Template Affiliate Link
Thrive Theme Template Affiliate Link

This is a powerful concept. Use it in your reviews and your conversion rates will skyrocket.

How To Create High Value Product Case Studies

The purpose of a case study inside a review is twofold:

  • To demonstrate the product’s features
  • To help potential buyers picture themselves using the product and improving their lives doing so.

The best way to do this is to create a short tutorial that walks readers through a sample use case of the product.

For example, in our Buzzstream review, we show readers how we used the product to get backlinks for Health Ambition. Not only do we list out the steps we followed, we also show our results:

Buzzstream Link Partners

For your own reviews, follow these steps:

  • Identify core features: These are the features that readers care about the most. Whether they decide to buy the product or not will depend on how well these features actually work.
  • Show core features in action: Use a video or screenshot walkthrough to show how the product actually works. For inspiration, take a look at our Buzzstream video review.
  • Give value by explaining how to use the product: This is where you can give value and trigger the principle of reciprocity. Your aim should be to walk readers through a short tutorial explaining how to get real results from the product.

In our Buzzstream review, we offered readers a quick overview of the outreach process, then showed them how to use Buzzstream for successful outreach.

outreach process copy

We never tried to hard sell the product. Instead, we just focused on helping people with the outreach process. Selling Buzzstream was just an added benefit.

This does not just work with software tools though, you could do the same with blenders by showcasing some smoothies you have put together with it or showing a case study of how you applied the learnings of a course you are reviewing.

Offer Social Proof

Social proof is the third pillar of persuasion, and it can really set you apart from the dumb review sites using spun user-generated content.

According to Robert Cialdini, quoting results from the Asch conformity experiments, he shows that people are more likely to follow something that is already popular.

People are more likely to follow something that is already popular.

As you’ll see below, you can use this fact to your advantage while writing reviews.

How to use social proof in your reviews

Follow these steps to add social proof of the product’s success to your reviews:

  • Add reviews and quotes from other users: To show how others perceive your product, simply add reviews and quotes from other users. You can easily find such reviews on sites like AmazonClickbank, or speciality sites like GSMArena, etc.
  • Add reviews from power users: “Power users” are bloggers, reviewers and other recognizable online personalities. If they’ve already reviewed the product, use their quotes in your review. This gives readers a nice balance between what lay users and experts think of the product (the same format used by MetaCritic and RottenTomatoes).
  • Incentivize comments: A large number of comments on a product shows that it is popular. You can get people to comment on the review by offering incentives through a contest. Check out our earlier post to see how to run a contest.
  • Get more social shares: Higher social shares = higher popularity. Buy some ads on Facebook or Twitter to pump up the share count on your reviews. This subtly shows readers that the review is already popular.
  • Use giveaways: Another tactic to get more social shares is to run a giveaway on the review page. This will pump up the social activity as your social media followers jump in to take the reward.

For example, in this review of the Earn1K course, Dave clearly mentions results from other reviewers:

Other Reviews

This was a great try but something that works even better is to actually quote the other reviews. This way you both earn more trust and avoid “review shopping” because all the important information of all the major reviews are on your page.

No need to go and read anything else until you make your decision about the product and click the link on that page (your affiliate link) if the answer to “should I buy this?” is yes.

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List Alternatives

We included listing alternatives as one of our 17 most effective affiliate marketing tactics in 2015.

This holds particularly true for reviews where listing alternatives accomplishes two objectives:

  • Increase sales: If people are not interested in the reviewed product, they might still be interested in the alternatives. More importantly, it changes the question from should I buy it to which one should I buy. This is a powerful change in frame that can have a profound impact on sales.
  • Show impartiality: By offering readers multiple alternatives, you subtly tell them that you aren’t partial to any particular product.

Listing alternatives is a rather straightforward process. You can simply include a section titled “Alternatives” or “Competitors” and list out candidates.

We did something similar in our Activecampaign review where we offer Convertkit as a decent alternative.

Same thing happens With our Ahrefs Review and KWFinder review.

Shane from Activegrowth goes a step further and offers an entire ‘Do Not Buy’ list, along with alternatives for each product.

While most people try to shy away from doing that because they’re afraid of not making a sales, remember that alternatives may also have affiliate programs so if you are playing smart you will make more money doing this not less.

Use The Right Format

By now, you have a powerful, persuasive review that gives tons of value to your readers. But before you can hit publish, you also need to format the review for maximum impact.

We have already established the power of formatting in our previous posts.

Follow these formatting guidelines in your review:

1. Use Plenty Of Pictures And Screenshots And User Generated Images

Pictures are crucial for creating great reviews, especially if you believe in the “show, don’t tell” philosophy.

Use them generously in your articles, but make sure that you only use real pictures, not stock images lifted from the product creator’s website.

Try to aim for a 3-4:1 ratio between pictures and images. That is, for every three-four paragraphs, include an image.

Image Use

This gives much needed visual flow to your review.

Sites like use this tactic with great success and a study has shown that user generated images greatly improves conversions by a lot.

2. Divide Review Into Sub-Sections

Writing a great review isn’t enough; you also have to make sure that it is easy to navigate.

You can do this by breaking down the review into separate subsections. We do this for most of our long posts.

Authority Hacker Post Navigation Example

Try to use both headings and pictures to mark subsections.

I must admit I have skipped that one for Authority Hacker and have had complains about it, so I will take my own advice and implement those soon!

3. Use Symbols And Icons

When listing out features, benefits and ratings, use symbols and icons to add visual flair to the page.

It won’t make a bad review great, but it will definitely make your review easier on the eyes, and faster to scan through. Use a plugin such as Thrive Content Builder to make this process easier.

If you are using Thrive Content Builder like we do here is how you can add icons to your content and help increase it’s readability:

1 – Go In Your WordPress Dashboard And Click On Icon Manager.

WordPress Dashboard Icon Manager

2 – Go On Icomoon.Io And Click On Icomoon App


3 – Select The Icons You Want To Import On Your Website

IcoMoon Icons

4 – Once You Have Done Your Selection, Click On “Generate Font” At The Bottom Right.

IcoMoon Font

5 – Then Click Download

IcoMoon Font donwload

6 – Take The Zip File You Just Downloaded And Import It Back In The Icon Manager On Your Website

IcoMoon Icon Upload

7 – Refresh The Page You Are Editing And Pick The Icon Element. This Time It Should Work!

Thrive Architect Icons

4. Offer Star Ratings

Star ratings or scores out of 5 or 10 are used in almost every review. Your audience implicitly understands what they mean.

They know that 4/5 stars means an almost great product, while a 1/5 is universally recognized as “don’t buy” product.

You can either use star ratings:

Authority Hacker rating stars

Or you can use a score

Authority Hacker review ratings

Both work equally well. You can also add your star rating to your search results with the all in one WordPress plugin.

5. Divide Comparisons Into Columns

If you’re offering comparisons (say, a pros-cons list, or a feature list across two products), it’s useful to place them into separate columns.

Contests Sweepstakes column

This is a simple, visual way to make a comparison.

Users can juxtapose two features/benefits side by side and better understand the product and have been used by magazines forever, it’s a classic visual code.

6. Use Multiple CTAs

Lastly, make sure to use multiple CTAs throughout the review. You should have at most 3 CTA – one each at the top, middle and bottom of the post.

Use simple, value-driven text on the CTA. Don’t write “buy now”. Instead, use something like “Try the [product name] free trial”, or “Learn more about [product name].


Don’t go beyond three and maybe a few links inside the content otherwise readers will think that you’re trying too hard to sell.

Make sure that the CTA stands out on the page. Use a bright, bold color that isn’t used heavily elsewhere, and give it a big enough size to attract attention.

I have also noticed that animating the call to action and the call to action alone increased the number of clicks on our affiliate links.

To Animate your CTA’s with Thrive Content Builder follow the steps described below:

1 – First Select Your Button And Click On “Event Manager”

Thrive Content Builder Event Manager

2 – In The New Window That Opened Click “Add Event”

Thrive Content Builder Add Event

3 – Then Select Trigger “Comes Into Viewport”, Action “Animation” And Pick Your Favourite Animation For It.

Thrive Content Builder Event Triggger

On our own reviews, we use Thrive Content Builder to create all the above visual formats.

From CTAs to star ratings, it has everything you need to make highly readable, visually striking reviews.


Writing reviews isn’t quite as easy as getting the specs and stringing together some thoughts. If you want your reviews to sell products (and rank well), you’ll have to do some legwork.

Don’t be like one of those spammers who write fake reviews and get banished from the SERPs every week.

Instead, offer real value to readers and they’ll thank you by buying from your link.

Master the art of influence to create reviews that not only deliver value, but also sell products.

And lastly, make sure to organize and format your review well – it’s the difference between a review no one will read, and one that gets hundreds of shares.

Ultimate Startup Video Making Tips – Boost Your Business ROI 10x Faster

Ultimate Startup Video Making Tips – Boost Your Business ROI 10x Faster

A startup video is one of the most lucrative pieces of marketing strategies. Such a kind of video includes a short animated program that delivers the company’s business idea in a quick, simple and persuasive way. The uniqueness of this video- it’s a great combination of candid language, engaging animations and fascinating images. Needless to say, these videos can quickly capture the attention of all viewers within a brief period. In short, a startup video is a broadcast that has both informational and educational elements in it. It’s presented in less than 90 seconds and within this time span, it expresses the core message of a company.

Almost all organizations prefer using videos to deliver their company’s message. Among several types of videos, whiteboard video and animated explainer videos are the most straightforward methods to tell about your company’s unique selling point. The startup explainer videos deliver help and support to the audience especially to convert website visitors into customers. All such videos provide scope to customers to solve their problems and explain to them why a consumer must choose the concerned company in the market to solve their pain point. Additionally, these videos can also act as – company testimonials or overview video to eventually attract the right kind of traffic you want.

The concise yet compelling startup videos have of late gained immense popularity among marketers as one of the most useful tools for marketing communications. Business owners have been enjoying enhanced benefits by using videos to increase sales and profits.


Wondering how videos can enhance your business journey?

Let’s take a look below at the video statistics:

  • 81% of businesses use video as a tool for marketing – according to 2017 survey report.
  • 76% admit video helped them increase sales.
  • 76% are of the view that video would help them increase traffic.
  • In situations when both video and text are available on the same page, 72% of people would prefer to use video to learn about a company’s product or service.
  • 85% of people say they’d prefer to see more videos from the existing and upcoming brands in the industry in 2018.

From the above data, it’s quite obvious that with the advanced technology at hand, companies must devote their precious time in creating explainer videos today. In addition to that, videos are the best methods to comply with the ever-increasing customer demands also.

Take a look at the ways video marketing can grow your business:

  • Video Marketing Thrusts Increase User Engagement

A video is the better way to communicate your brand story with your potential and existing customers. This marketing tool represents a company in a brief yet attractive structure resulting maximum user engagement and increases in conversion rates. Incorporating video into your marketing campaign is sure to provide you scope to walk ahead of your competitors.

  • Video Provides Scope for Content to Rank Higher

Several online surveys prove that Web pages that have video incorporated in them have more chance to rank on search engine’s first page. However, not all platforms give the desired results; an entrepreneur must know which are the best platforms to post his company’s video stories.

  • Video – The Best Tool for Conversion

Video results in more traffic conversions. Marketers use video marketing strategy as a driving force to grow revenue faster than their peers who haven’t invested in this profitable technology. However, a marketer must focus on the quality of the video content; it is the key factor when it comes to conversions. The secret is- invest in your content and you will see your ROI blow up surprisingly.

Now as you know what the benefits of video marketing are, it’s obvious that as a marketer you would try to use video in your marketing campaign. But do you know how you will touch the pinnacle and wear the successful marketer crown? Do you know what steps you should follow to make an engaging startup video?

Here are the ultimate startup video making tips to boost your business ROI 10x faster

Short video production is nothing but turning a specifically clicked footage into a creative, storytelling motions. However, before producing a video, the marketer must focus on the basic needs of the audience, what he wants to convey and what he likes to present. The success of any video depends on the satisfaction of the audience.

Startup video production requires strategic planning to stand high in this competitive age. To achieve the optimum success, you can hire a professional video production company to guide you through the shooting process and the final broadcast.

Do you want to know how to create a video? It’s simple.

Following are some of the ideas how to make a startup video for successful representation.


Tip 1: Choose a Perfect Style

The first and foremost criteria of a startup video production are to pay attention to the style of the broadcast. Needless to say, your audience will judge the importance of a video from the first look of it. So there’s need to encompass attractive and trendy styles. Focus the way you want to present the video-

What kind of elements do you want to use?

How should your characters look like?

Does the video reflect professionalism etc.?

Create staggering corporate video and engage more and more customers.

Tip 2: Use Premium Quality Lighting

Lighting is yet another most important factor that contributes to the making of an impressive and profitable video. Hence, you need to invest in a lighting kit judiciously at least with three lights- key light, fill light and backlight. Best quality lights would enhance your image aspect. According to expert video producers, lack of proper lighting and absence of good sound quality would result in lousy production. So, every marketer who wishes to use startup video as a marketing tool should invest in a proper lighting kit and a finest quality sound recording device.

Tip 3: Create Best Sound Service

In animated video production, sound also plays a significant role besides other vitals. With the best sound quality, you can impress your audience and further increase consumer participation. Invest in excellent standards of soundtracks. Every video also needs perfect Voice Over score for making the entire presentation complete. Hence, consider investing in a premium quality lapel/ lavaliere microphone that would value-add to your production.

Tip 4: Deliver a Compelling Message

When you start planning to market with startup video, it is essential that you focus the way you deliver your core message to your audience.

Create an attention-grabbing message and let your target audience know why your brand is the ultimate brand one should start following  In any start video you’ll have only 90 seconds to tell your story and understand that the first few 5-6 seconds are extremely crucial to capture audience’s attention. Aim at clarifying your prospects why should one choose you amidst your peers.

Tip 5: Understand the Importance of Images

Not a single explainer video is complete without images and characters. Many established animated video marketers are of the view that videos become more valuable when it has animated characters in it. In recent times, animation has become one of the most popular explainer video styles to date. Audience prefers stories related to their life and in this regard, animation characters can complete the storytelling task properly.

Sometimes marketers can also think of using life characters to shoot explainer videos. For this, you need a proper understanding of camera and camera angels to deliver a professional program in look and feel. Acquire a tripod with a fluid head to shot steady pictures with a smooth finish. While you plan for life shooting focus on the – video composition, size of shot, lighting and background ambiance combined with overall quality.


Tip 6: Don’t forget about CTA – Call-To-Action

Call To Action is the completion of your video, it binds together what you want to say and finally shows your leads the next step of action they should take once they find you.  Use Call -To Actions’ in a useful way to get more clients.

Tip 7: Complete Your Video with Proper Editing

Editing is the final touch up session that enables you to produce a masterpiece for your viewers. After the processes of presentation, animation or live-action shooting and sound recording, editing is required to rearrange all the created task and bind them together to produce a meaningful program for your viewers. Editing is a part of post production process that includes color correction, sound mixing and final presentation.

How to edit videos?

The processes of linear and non -linear editing is handled properly with best editing software like Final Cut Pro, Adobe Premiere or you can use free video editing software such as:

Freemake Video Converter: Freemake Video Converter is ideal to convert video between video formats, create photo slideshows or rip video DVDs.

VirtualDub: A VirtualDub is a video capture and processing utility that is ideal for 32-bit and 64-bit Windows platforms It is streamlined for fast linear operations.

WeVideo: This free online video editing software enables you to mix and match more than 600 formats of images, graphics, audio and video.

Windows Movie Maker: This freemium software is a startup video maker ideal for Windows XP, Vista, 7, 8, 10. Using it, you can turn your photos and videos into polished movies forms. This software also allows you to add special effects, transitions, sound and captions, etc. to make the video more captivating. Your audience will have an engaging time whether they view it on any social media channels, computer or TV sets.


To ease your editing process here are some of the video editing tips:  

Editing Tip 1

Take care of the length: Keep the video length shorter, they should not last more than 90 seconds. Viewers respond to pieces that are interesting yet doesn’t consume much of their time.

Editing Tip 2

Keep the topic simple: Your videos will get more views when they are free from all kinds of complexities. The idea is not to overload your audience with too much information and bore them. Streamline the content and edit it to present a more explicit message.

Editing Tip 3

Create a masterpiece: Video appearance matters. While manipulating with your work aim at developing a presentation that is a treat to your viewers’ eyes. Invest more time in fine tuning your clip.

Tip 8: Post your Videos on Social Platforms for More Views

Once you complete all the technicalities of video production and editing, now it’s your turn to put it in some most visited social media platforms for more views and shares. Producing a high quality video is not enough, you must post it in channels like YouTube, Facebook, LinkedIn, etc. so that your brand name gets popularity and simultaneously you get the desired amount of traffic to boost your business bottom line finally.

Enjoy creating the best startup video with the best video production services

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To wrap up

Videos have been playing a crucial role in attracting business clients. In recent times these visual marketing elements are sure to rule. But before you produce a video, you must know what the best practices are. The points mentioned above complete the conceptual idea. Precisely, your produced video would yield better results and amplify your business if you follow the guideline. Create your masterpiece and grab the attention of your target audience, convert lead and finally boost business ROI.