How To Expand Your Market With Website Localization

How To Expand Your Market With Website Localization

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Since Tim Berners-Lee published the first webpage back in 1991, the internet has gone on to transform all areas of modern life completely. From e-commerce to email, streaming media to secure banking, the internet has become the world’s most influential medium and has come to dominate all market sectors.

In recent years – and with the increased competition online – many companies have begun exploring the potential for targeting foreign markets over the web as a way to increase sales, typically through a process called localization.

 

What is website localization?

As its name would suggest, the world wide web is global and can afford companies unprecedented access to a diversity of markets in a way never before possible. However, to take full advantage of this global marketplace takes time and dedication and goes far beyond just adding translations to your existing site (although this is still a great starting point). Rather, localization takes a holistic approach and ports an entire site into a format best-suited for a particular foreign market.

 

The importance of SEO in localization

Most companies these days already run Search Engine Optimization (SEO) on their English-language website – a technique by which rankings in search engines are improved, thereby increasing website traffic. If you’re to capitalize from localization truly, you’ll need to do the same with the new site. Google accounts for around 92% of all search-generated traffic, so it is the platform you should target most heavily. 

 

However, unless you have specific language skills or knowledge of SEO, trying to optimize your site for a foreign language can be well-nigh impossible. Thankfully there are global SEO specialists who can help and will look after every stage of the process. In truth, if you’re to gain the most benefit from the localization process, you should consider working with an expert. 

 

Key steps to fully localize your site

Localization involves overhauling an existing website – everything from the URL (web address) to the site keywords. So, for example, if you wanted to expand into France, you would first look at buying a .fr French URL then work on the following key areas. 

 

Tips for buying a foreign domain name: Many countries have specific regulations regarding owning domain names – in most cases that you need to have an address or a company registration in that country. This can prove problematic for many ventures, but there is a way around it. These days, domain name brokers can purchase site addresses for you in any country, regardless of your location. Check online for recommended companies and be sure to shop around for the best price. 

 

Use the right translation software: Almost all Content Management Systems come with plug-ins that will duplicate pages into foreign versions to save you missing important content. Choosing the right translation software is an essential part of localization – again, check online for recommended apps. 

 

Remember the ‘hidden’ tags: If your original site has been designed correctly, you will already be employing hidden tags within your pages – e.g. the ALT tag on images or header META tags. Just as with the English version of your site, these small snippets of code are essential for foreign search engines to get a better understanding of your site content. Good translation software will prompt you to change the most common SEO tags making your site more likely to achieve higher rankings.

 

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Business: How to Brainstorm Unique Products in a Competitive Market

Business: How to Brainstorm Unique Products in a Competitive Market

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You don’t need to have a “Eureka!” moment to come up with a great business idea. You can easily come up with great ideas if you ask yourself the right questions.

More people are interested in entrepreneurship than ever before. Everyone gets stuck at “coming up with a good idea.”

One problem I see is people want to create copycat products that aren’t any different from the incumbents. Or they want to make the same thing, but just do it cheaper.

My friend mentioned he wanted to start a protein bar company. They’re consumable, easy to put on subscription model, and decent margins.

The problem is they’re kinda competitive.

I asked him what his bars are going to be like?

“Tastes great, low sugar, high protein, and high fiber.”

My immediate reaction: “How are you going to compete against Quest and all the other protein bars that promise the exact thing?” 

You need to solve problems, and you need to solve them in a different way than everyone else.

I’m going to walk you through the brainstorming session I had with him. He’s not pursuing this industry anymore so maybe one of you guys can do something with it (and hook me up with protein bars!) 

You can approach ideation in a systematic manner. Take the question and framework that I’m using, and use to brainstorm ideas for yourself. 

1. What Demographics Aren’t Being Served?

I started getting into skincare when I saw my first wrinkle. I went off to Walgreen’s. And went straight to the men’s aisle and saw my options.

I didn’t understand why my facial lotion had to be “extreme.” 

Later on, I learned that there’s really no difference between men and female skincare. I’m paying extra for it to smell like trees.

You see this in all industries. Women pay something called the “Pink Tax.”

You can take this mentality and create a brand around demographics.

  • Older men
  • Older women
  • Kids
  • Teenagers

You can formulate the protein bars to serve the demographic better. Add some cartoon images for the kids. Older women will be attracted to bars with collagen in them. 

2. What’s the Next Diet Trend?

Here are the guarantees in life: Death, Taxes, and a new diet trend.  

Keto is the hot diet right now. A few years ago, PerfectKeto came in and crushed it. They have supplements and protein bars designed to help people with their Keto goals.

Going vegan is becoming more popular. There are plenty of vegan protein bars out there. 

These two markets are probably too competitive right now for you to enter.

Do some research into what the next diet trends are.

Here’s what I found:

  • There’s an increasing demand for diets that boost immunity. You can guess why.
  • Another diet trend is the DASH diet, which is focused on preventing heart disease and lowering high blood pressure. It’s based on restricting the amount of sodium.

Understand the needs of the diet, and formulate appropriately. 

3. What’s a Unique Ingredient with Proven Benefits?

The right ingredient can provide a benefit, and differentiate your product from everyone else’s.

What is one unique ingredient that you can add to your bar? How does that benefit help?

  • Four Sigmatic pioneered the mushroom movement for supplements and coffee. There’s a trend towards people realizing the power of mushrooms.
  • Exo Protein is using Crickets. There’s a trend toward sustainability. Crickets are the world’s most sustainable protein. 

I would research other sources of “weird” protein. Research other cultures. Look at the “past” for inspiration. Bulletproof made butter in coffee popular, but it has existed for thousands of years in Tibet. Chia seeds are popular now with suburban moms, but Peruvians have been eating it for thousands of years. 

What other insects could be good sources of protein?

You could do an ant, beetle, or grasshopper based protein bar.

Think about how large the “collagen” protein industry has become. What’s the next collagen?

4. What Flavors Are Popular, but Aren’t Utilized Yet? 

This one’s inspired by Ben & Jerry’s.

I’m looking at protein bars, and they tend to fall into the usual flavors: vanilla, chocolate, peanut butter, cookie dough, cookies and cream, etc.

What other interesting flavors can you come up with?

Here are a few ideas I have. 

  • Ethnic based. Could there be protein bars that are Indian, Japanese, or Brazilian flavored?
  • Cereal. When I lived in New York, I loved getting cookies by Milk Bar. Their signature flavor was “cereal.” I wonder if there are any protein bars inspired by our favorite cereals. This could invoke a nostalgia play.
  • Popular Existing Flavors. What are the top ice cream flavors out there? Which ones aren’t served by protein bars? 

Unique flavors are powerful because they encourage repeat purchases. If someone’s a fan of one flavor, they’re going to want to try them all.

And for first time buyers, offering a “variety pack” of all flavors will do well. 

5. How Can I Deliver the Protein in a Different Way?

Protein bars come in the same standard, rectangular shape.

There’s a market for delivering the protein in a different form.

The first method would be to offer different packaging. Peanut butter usually comes in a jar.

Superfats packages peanut butter as on-the-go snacks.

Another idea is to not limit yourself to bars. People want protein. What other forms can you deliver protein in?

  • Protein peanut butter
  • Protein peanut butter cups like Reeses
  • Protein crackers
  • Protein rice cakes
  • Protein waffles 
  • Protein cookie
  • Protein ice cream

6.  What Are the Biggest Problems with Protein Bars?

My favorite protein bar is RXBAR.

I’ve always wondered what kind of “crap” companies put into protein bars. RXBAR makes a bold promise on their packaging. 

These are their ingredients. That’s it. There was a “transparency” problem with protein bars, and they fixed it. 

What other problems could there be with protein bars?

The easiest way is to research popular protein bars on Amazon. What are people complaining about in their reviews?

I did some research and came up with some ideas:

  • Someone wants a bar that’s easier to digest. They get upset stomachs whenever they eat one. Create one that’s plant-based and high in fiber.
  • Someone loves to take their protein bars on hikes, but it gets crushed and melted easily. The bars are individually wrapped in a harder plastic. 

7. How Can I Make Protein Bars More Functional?

I’m assuming most people eat protein bars as a convenient and healthy snack. What if the protein bar could contain ingredients that help them serve a specific purpose?

  • Survival Bar: People are into “survival” and emergencies more than ever because of COVID-19. Create one that’s designed to last longer than traditional. Their bars last for a year, ours is designed to last for a decade.
  • Sleeping Protein Bars: Some people have trouble falling asleep at night. It could be because they’re going to bed hungry. What if there was a protein bar designed to help you sleep. It’s easy to digest and has some sleep aid ingredients such as L-theanine.
  • Focus Bars: Contains Nootropics and caffeine. A better alternative to coffee and energy drinks. They help you focus and keep you full!
  • The Beauty Bar: Eat this protein bar to improve your skin. It’s full of collagen and retinol.

8. How Can I Create an Aspirational Brand Story?

People love stories. 

I was broke in college, and I needed a notebook. There was the generic one for $5. Next to it was the $20 Moleskine.

I went with the Moleskine even though I couldn’t afford it. This was the journal of Picasso, Van Gogh, and Ernest Hemingway. Maybe writing in this notebook would help me become more creative.

Buying it increased my sense of identity.

Think about what tribes would buy a protein bar and who they’d aspire to be like.

  • Viking Protein Bars: Crossfitters and Tough Mudders think they’re warriors. When the Vikings went to war, they brought along protein bars. These protein bars are based on ancient recipes.
  • Louis and Clark Bars: Hikers want to be like Louis and Clark. These protein bars were inspired by a recipe found in one of their journals.
  • Military / Patriot bars: I don’t need to do a search to know that there are military and patriot inspired protein bars out there. 

There’s who the customer is now, and there’s who the customer wants to become. The customers buy products to help them feel connected to their end goal.

It’s why some people are willing to buy Louis Vuitton even though they can’t afford it. It’s what they aspire to be like.

You Have More Ideas Than You Think

I haven’t always been in business ideation mode.

But I have spent over a decade generating angles and headlines. I’ve learned that the easiest way to generate ideas is through questions and formulas.

4 Profitable Headline Formulas
Angle Generation System

With this article, I wanted to show how I’d approach a competitive industry such as protein bars.

One more note: don’t be scared if your product already exists. Apple didn’t create the first smartphone. Execution is more important.

Please rate this article – it helps me know what to write!

How to Create, Upload and Market a Slideshare Presentation

How to Create, Upload and Market a Slideshare Presentation

Have you ever wondered how to create a Slideshare presentation? Slideshare is an incredible tool for creating dynamic and engaging content that will boost your engagement level and interest in your brand. When designed correctly and creatively, you can create a winning presentation that may be just what you need to boost your name to the level you need it to be. think about what you might like to do in the new year of 2018 and consider what you can put in a SlideShare presentation that may win you new customers in 2018.

slideshare-presentation

How to create SlideShare presentation

To create a marketing SlideShare ppt, first create an account on the SlideShare site by following these steps:

  1. Go to slideshare.net and click “Sign up” in the upper right-hand corner.
  2. Click “Join with LinkedIn” if you have a LinkedIn account.
  3. Enter your name, email address, and a password and hit “Join Now.”
  4. Enter your country info and click “Next.”
  5. Enter your job title and company, then create a profile.
  6. Confirm your email address.

There are some additional procedures you need to do if you are entering SlideShare as a company, university or conference, so be sure to read the further instructions about this on the site.

Steps to DIY SlideShare Presentations

Once you are in and a member of SlideShare, you can create your SlideShare presentation however you want. Many people use Microsoft PowerPoint to create their presentation and then upload it to SlideShare later. Here are the steps to do that.

1. First, decide on a color scheme and which type of fonts you want to use for your presentation.

You’ll want to put some extra time into this to make the best decision. Choose carefully because it is essential. Consider using contrasting colors so the final presentation will be more eye-catching and easier to read.

2. Think about the intellectual content and how you want to present it.

Remember that an essential part of any of your digital content is the information or meat of your message. What do you want your viewers to connect to and understand the most? What is more important to focus on? You don’t need to put too much in one presentation as this can confuse the viewer. Use bullets and headlines to show your audience what is the most important.

3. Create slides for each major heading and subpoints. Break down your content into neat sections of easily digestible information. Don’t make it too long or too complex. Remember it’s not a college lecture. And, even if it is, you need to stick to the most critical points. People only remember about 4 out of a standard 20-point slide presentation later. So focus on the most important points and think about how you can make each slide more engaging and interesting.

4. Focus on the visual content.

By focusing on the visual content, you can attract more attention for your message than if you try to load on too much text. SlideShare and PowerPoint presentations are a different type of content than blogs or eBooks. Focus on the visual medium when creating SlideShare presentations because that is what people who watch SlideShare presentations expect to see.

5. Create a strong conclusion.

Creating a big wrapup for your presentation with a clear “call-to-action” is important also. Make it clear what you want people to take away from your presentation and what you want them to do. Include your contact information at the end of the slideshow, as well as your website URL so people will know where they can go to learn more. Remember you do not have to tell them everything in one presentation. Just whet their appetite for more and then send them to your site.

6. Edit and finalize.

Editing is one of the most important aspects of your presentation. Remember that you are presenting your brand to your public. Everything you put out there should have a polished look and should reflect in a positive way on your brand.

7. Add animated slides and links.

To make your presentation shine, you should also add some animated slides and add transitions that will keep the presentation flowing engagingly and interestingly. Add some clickable links so that people who download the presentation or see it online can take action and go to other sites that you recommend.

How to upload the presentation on SlideShare?

If you have created your SlideShare presentation in PowerPoint, next, you’ll need to save it as a PDF. Then upload to SlideShare.net through your membership account.

How to share a powerpoint presentation online?

You’ll be able to add meta tags and other information when you do this, allowing you to share it with your target audience and pull in more traffic.

slideshare-infographics

Creating an Infographic for SlideShare

Remember that PowerPoint is a similar program that you can use to create some digital projects that you can use in your SlideShare presentation. In addition to creating a PowerPoint for SlideShare presentation, you can also create an infographic via PowerPoint as well.

Creating Professional Infographics

You can choose to create your infographic yourself or hire it done by a professional infographic design team. When you seek out the help of a professional design team, you get the time and attention that you need to achieve the result you want, plus the dedicated expertise necessary to create something that will work in all of your projects and presentations.

Remember though; not all presentation tools are created equal and, while there are many similarities between PowerPoint and Slideshare, there are also some things that won’t be compatible. Some of the sizes of your graphics, fonts, and other assets might have to have some adjustments done before they will be compatible with SlideShare if you created them in PowerPoint.

That’s the advantage of having a professional infographic or graphic design team work on your project. They understand that there are several different tools out there that business owners can use to create their presentation and several various social media platforms that they want to place them on.

If you plan to create a multi-channel ad campaign where you want to place your infographic, SlideShare, or another type of project, you will want to speak to a professional design team such as infographicdesignteam.com.

We have years of experience as you can see from our online portfolio. If you want a professional infographic created or just want a professional PowerPoint slideshow that you can later use in SlideShare, we’re the ones to see.

Visit our site at infographicdesignteam.com. Then contact us for a free quote. We do many different projects for businesses such as:

  • Static or dynamic infographics
  • Corporate or other PowerPoint presentations
  • Social media graphics
  • Video infographics

Ask about any or all of these individual services and contact us to fill out our online form. We will get back to you as soon as possible with a quote so we can get started with your project.

SlideShare is just one of the many excellent tools you can use when building your brand. Talk to us to learn more about how we can help you stay on your timeline and watch your brand soar.