To Have What It Takes: Essential Skills Every Digital Marketer Needs

To Have What It Takes: Essential Skills Every Digital Marketer Needs

Do you want to become the very best digital marketer?

Being a digital marketer comes with a lot of responsibilities and can be stressful at times. More businesses are starting to rely on online sales and conversions rather than offline.

This means that you play a key role in the success of the business and you must get your tactics right.

So what skills do you need to master in order to get it right each time?

In this article, we’ll break down the most essential skills every top digital marketer needs. By mastering these skills, you’ll have a greater chance of success.

Read on for more information.

Be Able to Produce Engaging Videos

Even though memes and pictures have the potential to go viral, they’re nothing compared to videos. This is why Youtube and Tiktok are so popular, as they retain audiences for long periods.

So being able to produce stunning videos on a regular basis is going to help you. Not only are they fun for customers to watch, but they are more informative than pictures can ever be. Therefore this makes them great to showcase products and services.

You don’t need to be able to create oscar-winning videos, just something that’s well made, and that looks professional. If you’re stuck, take a look at how the most successful companies do it.

Learn and Keep Learning SEO

Ok, so you’re probably familiar with search engine optimization aka SEO, but if not, here’s a quick overview.

SEO is being able to make your website and content search engine friendly. This is so the search engine bots can scroll through the content and figure out what it’s about. It will then rank your website pages on Google based on relevance.

Of course, it’s not easy to get to the top of Google and there’s a lot of ranking factors. These are things such as relevant content, mobile usability, page loading speed, and more.

The thing about SEO is it’s pretty much impossible to master. This is due to frequent algorithm updates by Google and not knowing every ranking factor- there are over 200 of them.

Saying this, there is a lot we do know about them and you must do your research. But, once you understand them and find success, don’t get complacent. SEO is a lifelong learning process and you must keep up with the changes.

Be Able to Read Large Amounts of Data

When you’re a digital marketer you look at a lot of numbers and stats every single day.

This could be stats on how many views your videos have, engagement rate, organic traffic, and more. You need to know what everything means and what to focus on.

Once you’re confident in handling lots of data, it will make your job a lot easier. You’ll be able to spot patterns and what works in no time at all.

Essential Skills Every Digital Marketer Needs

We hope you have enjoyed reading our article and it has been useful to you.

As you can see, successful digital marketers require many skills. However, anyone can learn these skills and become successful in their job.

Why not check out the rest of our blog for more digital marketing tips?

Can you be an affiliate marketer without a website?

Can you be an affiliate marketer without a website?

Can I do affiliate marketing without a website?

It’s a question we’re asked on a regular basis. The short answer is yes. But there’s a little more to it than that.

In this article, we’ll explore common and not so common methods people have utilized which have led to success in the affiliate channel without creating their own websites. What is important to note is that some advertisers list having a website as a requirement for their affiliate program. It’s advised to look for these parameters within an advertiser’s terms and conditions prior to signing up for their program. Alternatively, you can reach out directly to discuss your chosen approach.

How can I make money with affiliate marketing without a website?

There are several common approaches to affiliate marketing without a website, and certain publishers find their profits are far higher using these methods. You will come to see that though definitely viable, each option may take either significant time or financial investment to reach their full earning potential for you.

Promote through social media 

Promoting brands through social media is one of the most common ways to share your affiliate links without a website in 2020. As there are so many different social media platforms to choose from, you should consider what content you’re confident in creating. You should also think about the target audience you are hoping to reach with your content and which platforms they might be using more often.

Facebook is currently still the most used social media platform globally and is great for a variety of content types. Here you have the opportunity for more written content that can be accompanied by images or videos. However, certain audience demographics may spend more time elsewhere. Instagram is a popular platform for brands with strong visual appeal, as it is an image focused form of social media. You can fit more information into video content on this platform but some people may not feel comfortable creating video content. It should be noted that this is a fear that should be overcome sooner rather than later, as video is increasing in popularity in online marketing. 

Twitter is great if you want to be short and succinct in your marketing, but struggles to allow for longer-form content that could be necessary for some products and brands. LinkedIn is a professionally-driven social media network. As such, products promoted here should really have more of a business focus.

TikTok is now emerging as a place for marketers to create content which could help increase sales. To fully utilize the social media app to increase sales, affiliate marketers need to be able to place links within their content. TikTok recently launched ‘TikTok for Business’ which does allow creators to do this, however, the minimum advertising spend for their features is $50 per day. Some may find this sort of cost does not create a positive CPA for their efforts.

As you can see, the four major social media platforms have their benefits and pitfalls… it all depends on where you think you can best put your energy.

Youtube videos

You may have noted that we didn’t list Youtube in the ‘promote through social media’ section above. This is for very good reason. Firstly, Youtube is commonly classified as a search engine before it is categorized as a social media platform.

Using Youtube is a great way to promote your associated brands and be part of the affiliate marketing game without needing your own website. Audiences watching Youtube videos are already primed and searching for advice and information, or ‘warm leads.’ Nurturing a dedicated audience can see very high success rates for affiliate products but, of course, it takes time to build this trust with an audience.

Paid ads

Paid ads, as the name suggests, take initial investment from a publisher to see a return on that investment. Paid ads are available on lots of platforms, with varying costs. These can be extremely effective if you find the right niche with a good CPC (Cost Per Click).

One of the most popular platforms is Google Ads. These ads are relatively easy to set up and have a good interface to be able to track the successes or failures of the adverts. However, in certain popular niches, CPC can be extremely high.

Paid advertising takes time to tweak to ensure the money you are outlying for the advert creates a profitable return for your efforts.

Forum browsing

This can be a time-consuming option but an effective one. Finding online forums where people are asking questions about your specific affiliate marketing niche takes time but within these spaces can be lots of very warm leads. Where people are asking for information, you can offer valuable advice with the knowledge you’ve gained as a publisher and then provide your affiliate marketing link alongside it. 

The key here is to ensure you are actually providing value to the reader with your comments. Only comment and insert your affiliate link if it is relevant to what they have asked and always provide context around your link – never just the link on its own. Otherwise, you can come off as ‘spammy’ and people will be less inclined to purchase from you or the brands you work with.

This technique can also work in the comments sections of relevant news articles, blogs, Youtube video comments, and even other forms of social media. 

EDMs (Email marketing)

Building an email marketing list is a tried and true form of marketing. It means you can utilize your database across other platforms but, most importantly, speak to your database very directly. Whether these emails are designed and branded or very simple in format, you’ll be able to reach them straight to their inbox.

Lots of research has been conducted as to the best trends to follow for email marketing, particularly in 2020. Optimizing for mobile users and focusing on storytelling are just two of them. The best part of email marketing is you can be as creative, or not, as you like.

Many email database management systems will allow you to segment your list too. So you can potentially separate your audience into people who have previously purchased from you, those who are warm, and those who are cold leads.

It’s very important to consider data privacy laws when it comes to email marketing, as it is your responsibility as a publisher to adhere to these in different regions around the world. 

‘Traditional’ marketing

We’re talking print, radio, and flyers here — ‘old school’ marketing tactics. These come with their own varied costs, but as long as the link or coupon code is unique to the publisher, this data can still be tracked.

At ShareASale, we have the ability to track coupon and discount codes within our data tracking using advanced coupon code tracking. So if you would like to put an ad in your local newspaper or on a flyer drop, your affiliate efforts can be monitored. What needs to be considered here is both your return on investment, as well as the inability to be as targeted as is possible other methods. You could be wasting your money promoting to an audience who simply won’t convert for you or your advertiser.

What is a Digital Marketer and How Much Do They Make?

What is a Digital Marketer and How Much Do They Make?

Digital marketers are in the spotlight right now. They will likely remain in the spotlight for a long time, due to their importance in online marketing and the role they play in internet marketing. Internet marketing is a much broader concept than digital marketing, but they are interrelated. Internet marketing includes anything and everything that a business does to market their products or brand. Digital marketing, on the other hand, tends to focus only on the digital assets that help promote the brand itself.

While this definition may be somewhat open to interpretation, digital marketing is usually considered to be anything that includes the creation and marketing of digital assets such as videos, podcasts, infographics, websites, blogs, social media sites, or any other digital products or files that help promote a brand.

“Imagination is more important than knowledge.” -Albert Einstein


The Content Marketing Approach

Any discussion of digital marketing has to include a mention of content marketing. The rise of content marketing occurred at about the same time that digital marketing did. Content marketing takes the approach that content should be more about information and data that is valued by your target audience that you can use to engage and connect with them. It is not meant to be sales-oriented. Rather the purpose is to give your audience something they value for free, in exchange for possible return traffic later.

Of course, the real business owner will want to use this to drive sales eventually and to use it to encourage conversions from the traffic. But the primary purpose is to offer something of value without expecting anything in return.

This is where digital marketing comes in. Digital assets such as blog posts, social media interactions, and websites are used to inform or educate people in the hopes that the topic-based information will lead them to purchase from you later.

An insight to the digital marketer job description

A digital marketer is someone who takes digital content and assets and markets them to the target audience. They know how to connect and influence the target audience, define and segment an audience, and create successful email campaigns that get the attention of the people you need to convert.

Steps on How to do Digital Marketing

Digital marketers have some different skills in their arsenal, and they know where to find the resources, tools, and platforms that will help them achieve their goal. Many digital marketers are media specialists or producers, and most can create content from scratch or write articles that get the attention of both search engines and people.


The Analytical Component

In addition to having an understanding of different ways of digital marketing and to produce content that gets results, the digital marketer is also an analytical thinker. They might be compared to a high school football coach, a psychotherapist, or a business manager because of their need to see things from a “bird’s eye view” and to create a plan that takes everything into account. They have to have a sense of what types of strategies will work the best for a business based on their individual needs and have an understanding of how to implement a diverse strategy.

This means coordinating some different tasks such as creating and launching email campaigns, creating and retargeting segmented email lists, posting on social media, and organizing webinars or other events that help increase memberships.

There are about as many different types of content marketing and digital marketer review as there are types of business models, so it’s important that a digital marketer knows how to use them all.

How Much Do Digital Marketers Make?

Just as there are several different types of digital marketing specialists, there are also many different types of digital marketing jobs. Some jobs may just be temporary projects that occur one time, while others may be an ongoing job or career for some.

Glassdoor, a traditional salary-based database that shows the average salaries of several different jobs, shows that the average (mean) salary for a digital marketer falls between around $43,000 and $83,000. This is a wide range but the field of digital marketing is wide open, and it can include a wide variety of opportunities. That’s why the average salary may vary, depending on the company, how fast they are expected to grow, and what the market bears.

One thing is for sure, though. The need for digital content marketing and digital marketers will continue to thrive far beyond our current era. The web is not going away and no doubt millions of more websites, blogs, and social media sites will be launched by the time this post has circulated about 1,000 times.


Is it the career for you?

If you are thinking about pursuing a career in the digital marketing field, you should look into what you should do to prepare for this type of job. We’ve listed some of the most essential characteristics of digital marketers below. See if your skills and talents line up with some of these.

  • Knowledge of digital media creation
  • Ability to create and post quality content
  • Analytical thinking skills
  • Ability to use psychology in marketing applications
  • Familiarity with multiple channels and platforms

These are some the essential qualities of the digital marketing specialist. There are other skills that digital marketers may need as they grow with a brand. Some digital marketing professionals don’t work with just one company. Many of the most wealthy digital marketers started as a content producer and created a digital content creation company that has made them millions of dollars.

In other words, it’s a field that is wide open to possibilities. If you can take a mediocre website and turn it into a high-converting one, you may have what it takes to become a digital marketing guru.

What kinds of assets are important?

When it comes to creating digital content for your clients or yourself, you should consider any content that will work for you. One of the often overlooked types of digital media is infographics. Infographics take a visual medium that is attractive and add interesting facts, figures, or data to it that will help increase engagement and interaction.

You can put many different types of information in the infographic including timelines, company policies, or sales trends, depending on who you plan on sharing the information with.

You can use them for training purposes or as a PR tool to increase your target audience and conversion rate.


How to Create an Infographic

To create an infographic for your own business or someone else’s, start by getting to know the business. If it is your business you are creating it for, this part should be easy. If it is for someone else’s business, you should spend some time talking to them and getting to know their activities so that you can plan a strategy that will work for them.

Brainstorm ideas using a give-and-take discussion between yourself and your client and think about what the purpose of the infographic is first. Then draw out a rough draft on paper. Steve Jobs called something like this, “planning in analog.” He believed you should always do a rough sketch or draft of a project on paper before you try to put it in a digital format.

Decide on the type of software you’re going to use to produce the infographic. This can be anything from the PowerPoint program to Adobe Illustrator or Canva. It doesn’t matter which program you use if you have a high level of mastery of the chosen programs and you can implement a plan to create the infographic.

Creating a Marketing Plan

Unlike the “Field of Dreams” idea, just because you build it, you can’t assume that they will come. Once you get it created, you’ll need to focus on a marketing plan. This is where the digital marketing skills come in. Make a list of platforms and formats that you need to use to produce the digital media and make a note of the technical specifications of each platform.

The Importance of Upkeep

Maintenance is essential when it comes to creating a digital marketing campaign, whether you are using infographics or other forms of media.

The smart business owner and digital marketer both know that digital content marketing is a process that never ends. Content must be refreshed and maintained regularly, and you should always be studying metrics and results to see how you can change it for the better.