How to Use the Boomerang App for Social Media Marketing Campaigns

How to Use the Boomerang App for Social Media Marketing Campaigns

The traditional boomerang is a curved throwing stick, created sometime between 25,000 and 50,000 years ago. A popular version you might have heard of is the “returning boomerang.” This stick is curved, flattened, and designed to return to the thrower.

The Boomerang app, on the other hand, creates fun mini-videos you can share online.

What are the similarities?

We’ll get to that in a sec, but since this is the Neil Patel blog, there’s no surprise which Boomerang this post will focus on!

Many brands are using Boomerang to connect, engage, and drive brand awareness.

So, how can you get started using this tool? More importantly, how do you create content that will give you an edge over your competitors? Before we answer those questions, let’s first go over what the Boomerang app is.

What Is the Boomerang App?

Boomerang is Instagram’s standalone app, created in 2015.

You can use it to create a video loop that plays forward and in reverse, again and again. In this way, the video continuously returns to the start (just like a traditional boomerang returns to the thrower).

How long is the video loop?

Just. One. Second.

Some marketers might easily dismiss the app or shy away from using it. How can you get your message across in one second? Below, you’ll see how easy it can be to create content that’s only a second long but leaves a lasting impression.

Before we get there, it’s important to mention that Boomerang content is meant to be fun! This is not a platform for communicating complicated or profound messages. Remember, you only have one second.

So when it comes to creating videos on the Boomerang app, think light, fun, and exciting content your audience will love to see and share.

How Does the Boomerang App Work?

According to the Apple App Store, “the app takes ten photos and stitches them together, speeds up the video and smooths out any bumps, then loops it back and forth.”

To continue making the app exciting to use, the creators introduced a few additional features, including SlowMo, Echo, Duo, and Trimming:

  • SlowMo: With this option, videos play for two seconds forward and two seconds backward. As the name suggests, it slows down your video clip to help capture every detail.
  • Echo: This feature creates a double vision effect on your Boomerang video clips.
  • Duo: This option quickly rewinds to the start of the video clip (by speeding up and slowing down), which adds a glitchy feel and texturized effect.
  • Trimming: This feature allows you to edit the video clip length and decide when it should start and end.

How to Get the Standalone Boomerang App

Because this is a separate app from Instagram, you don’t have to worry about having a personal or business Instagram account to download it. You can simply download the app and install it directly on your iOS or Android device.

How to Create a Boomerang Using the App

Once you’ve downloaded the app to your phone, simply tap the white button on the bottom center of the screen.

This allows the app to take a burst of photos and create a Boomerang video clip for you.

To make some technical adjustments, you can tap the screen four times, using four fingers. This lets you alter the resolution of the video, frame rate, frame count, and how the video replays.

When you’re happy with your new Boomerang clip, you can press the “Save” button in the top right corner.

As shown in the picture below, you have the option to share your clip on Instagram, Facebook, or other platforms.

Why Use Boomerang?

What makes the Boomerang app special, and why should you use it over other platforms?

1. Shareability

In this social media age, creating shareable content is essential. This helps grow your brand and get your content in front of the right people.

The Boomerang app is great because short videos are inherently easier to share.

It’s also easier to get someone to commit to watching a one-second clip, rather than a longer, more detailed video.

2. Video Content Is King

No matter how you feel about video, you can’t dispute how effective it is.

Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads.

In addition, 74% of consumers who’ve watched an explainer video about a product ended up buying it.

These numbers all point to one fact: visual content works.

With Boomerang, you can continue to create videos and give your market the visual content they enjoy.

3. Simplicity

As a busy marketer, you don’t have the time to try to figure out another complicated new app.

You want something easy to use. You want to worry about creating the right content, not the technical aspects of the app.

Boomerang ticks this box because it’s simple to use and user-friendly.

In just a few seconds, you can have a viral video your market loves.

If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. It can be a fun and effective way to increase brand awareness and help you achieve your overall marketing goals.

Boomerang Marketing Uses

We’ve already highlighted how simple it is to use the Boomerang app. Now comes the fun part.

The following ideas can give you some inspiration on how to get started with creating fun Boomerang content that’s relevant to your audience.

Showcase Yourself Completing Work

All you need to do to create a Boomerang is tap a button, but pressing the record button is only a little piece of the puzzle.

The real job is finding something interesting to capture, something that can immediately get your audience’s attention, something novel.

Where do you start?

Continuously being creative about a product or service can be challenging, especially if you’ve been working on it for a while.

To get started, put yourself in your consumers’ shoes and ask yourself, “What would I find interesting about this product or service?”

Completing an interesting element of your work can do the trick. Here are some examples:

  • Marketing for a restaurant? How about capturing the chef adding seasoning to the dishes?
  • If you’re marketing for a clothing designer, you can show the models walking down the runway or capture the designer sketching.
  • Marketing for an artist? Record that final brushstroke across a painting.

There is no right or wrong here, but it’s important to understand that simplicity can help get your message across.

A great example of this is how Benefit Cosmetics used the Boomerang app for Instagram.

First, they clearly got the “keep it simple” memo.

They decided to capture a model putting on mascara, choosing to focus on the results of their product because that’s important to their consumers.

When putting together content ideas, think about your consumers and what would nudge them into buying or at least getting excited about your product.

Show Off Your Work Culture

When thinking about content ideas, don’t limit it to only your product or service. Sometimes your audience wants to know more about what’s happening behind-the-scenes.

The Boomerang app allows you to showcase the workplace culture of your brand. Are your employees having fun in the office? Does your brand have a light and fun energy that you want to share with your audience?

Capture these moments because they can help you create real connections with your market.

An example of a great behind-the-scenes moment is this fun and charming Boomerang from Cosmopolitan.

There isn’t a magazine in sight, and Cosmopolitan doesn’t sell bubblegum (last time we checked), but this clip still got thousands of likes. What’s the appeal?

First, it’s about the motion. We can’t help but focus on the bubble as it grows to the point of almost popping, and then gets smaller again. It instantly grabs anyone’s attention.

More importantly, this playful and fun moment endears and connects the brand to its audience.

Demonstrate Your Company’s Altruism

It’s easy to assume that you need a lot of money to make a difference, but that’s not always the case. Even if you own a small company with considerably less turnover than your competitors, you can still make an impact.

Do you feel strongly about making a difference in your community? Does your team sometimes get involved in volunteer work over the weekends? Is there a particular cause you’ve been passionate about for some time?

Whatever the case, you can create a Boomerang and show your company’s compassion.

Consider the following ideas:

  • Your team arriving outside your local charity organization
  • Giving food or apparel to the needy
  • Any other special moment that shows your commitment to making a difference

Show Users How to Do a Task

If you recently added new features to your product, or if you have a complicated software system, why not show your users how to use it?

They’ll appreciate seeing this, and it might be the final push to encourage people on the fence to make the purchase.

A great example of this can be seen in the Boomerang below.

Verge decided to use Boomerang to show off Microsoft’s Surface Book laptop.

In just a quick second, consumers can see how the product looks and how to assemble the screen and keyboard.

If you bought the product and were struggling with this, that’s good for you.

If you’re a fan of the brand or are looking to purchase a new laptop, you might also start wondering about the interesting new features the product has. This video shows you can find a Boomerang moment in any situation.

Show Off Your Product’s Beauty

When it came to showing off their product, jewelry brand Diamond Mansion kept things simple.

They knew placing their cushion-cut, double halo ring under the right lighting would grab their followers’ attention.

Check out the Boomerang below.

This clip works because the brand understands its market and what they want to see: a beautiful, sparkly diamond ring.

You don’t have to complicate things by trying to convey too many messages at once. Boomerang clips are too short for that. Just keep it to one, simple idea that’s relevant to your market.

Conclusion

As you already know, when it comes to social media marketing, a lot goes into creating the right content on any platform.

In addition to planning and creating content, there’s also the element of engaging with your audience, building trust, and keeping them engaged, not to mention competing with thousands of other brands that want your market’s attention.

It’s important, therefore, to use trends to diversify your content.

Creating mini one-second videos can be a fun and exciting addition to your feed. It can also give your audience something to remember you by.

When creating Boomerang video clips, remember to always think about one idea or message you want to convey.

Keep things simple, be creative, and have fun while creating new content for your audience to consume.

How have you used the Boomerang app for your marketing?

How to Buy Twitter Followers (Real Ones!)
Home » Blog » Social Media » How to Buy Twitter Followers (Real Ones!)

How to Buy Twitter Followers (Real Ones!) Home » Blog » Social Media » How to Buy Twitter Followers (Real Ones!)

Twitter hasn’t had the easiest time adjusting to the new social media landscape.

Facebook and messaging apps have been crushing the social media platform on paper.

But, Twitter isn’t a ghost town. It has over 330 million active monthly users!

Participating on Twitter is a lot more fruitful than you think.

It’s an audience that can’t be ignored.

I regularly tweet and use my Twitter account to promote my blog posts and other content.

I’m up to 378,000 followers.

It’s an audience worth paying attention to, even if only a small percentage can see any given tweet.

Of course, you have to build a following, and Twitter is a much different experience for those who don’t have followers.

Buying followers is a common practice, but it doesn’t work the way you think.

Third-party services often sell fake followers. These may look impressive, but they don’t work.

You’ll also get banned from Twitter for buying fake followings.

To succeed on Twitter, you’ll need an engaged following that responds and retweets your content.

Here’s how to buy those followers the right way, without taking any black hat shortcuts.

Why Twitter Followers Matter

When you start on Twitter, you’ll have no followers.

You’ll just be sending tweets into the empty abyss.

Nearly 69 million Americans use Twitter.

These users come from a broad range of demographics and interests.

Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on.

Usage of social media has steadily increased across the board, according to another Pew Research study.

Twitter is used for a variety of purposes, even to discover businesses.

The platform is the #1 platform for discovery, with 53% of people on Twitter saying they are likely to be the first to purchase new products.

So, while it’s not as popular as Facebook or Instagram, Twitter’s social platform can’t be ignored.

Curious how to get followers on Instagram instead?

Check out my post on how to gain 300 Instagram followers a day!

Otherwise, understand there are only four ways people can see your tweets.

1. They Follow You

Tweets are typically public, and the service will recommend tweets to you based on content, geography, and other considerations.

Still, users typically only see tweets from people they follow and choose to.

Remember, not everyone accesses Twitter directly from the website or app.

Some use third-party tools like Hootsuite or Buffer to filter out the noise.

These app interfaces make it much more difficult to be seen unless you’re posting relevant content.

2. Someone They Follow Retweets or Responds to You

My tweets reach much further than just my followers.

Many of them retweet my content to their followers too!

Each of these accounts has followers that may not follow me.

For example, by clicking through to @CoffeeShopBlogg’s Twitter account, we can see they have nearly 5000 followers.

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It’s an audience I couldn’t reach on my own, and that endorsement increases my audience.

It can also increase my follower count.

People are much more likely to trust your information when presented by a third party.

3. You Target Them With a Promoted Post

You can follow people for a follow-back, but that only gets you so far.

Use promoted posts to reach an audience when you’re starting out (and even when you’re a large corporation with a huge following).

Here’s one from GlassesUsa.com that appeared in my Twitter feed:

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I’ll dive deeper into how to customize promoted posts further down in this article.

There’s one last way to have your content read on Twitter.

4. Use Hashtags

Although #hashtags predate Twitter, it popularized them long before Instagram and Facebook made them mainstream.

The majority of the most popular trending topics around the world are hashtags.

By posting about trending topics and using hashtags in general, you greatly increase your chances of being discovered through user search.

The Twitter algorithm will also occasionally show users content based on topics they’ve followed before.

If you’re interested in learning more, I have a great article about tools to increase Twitter engagement.

For those still with me, we’re moving on to the scourge of fake followers.

Avoid Fake Twitter Followers

According to some reports, more than half of all Twitter followers are fake.

A site called Twitter Audit lets you check any celebrity account to find out how many are actual people.

Katy Perry is the biggest account on Twitter, with over 109 million followers.

But 42% are fake.

Now, these numbers are debatable, but the existence of Twitter bots and fake followers is not.

They’re very real and often used in very interesting ways.

Microsoft, for example, created an AI bot named @TayTweets that interacted with the public for several hours before turning bigoted.

Tay’s AI was eventually deactivated, highlighting one danger of bots and fake followers.

Another issue with fake followers is they can get you banned.

Twitter makes a business promoting posts and connecting real users with each other.

While it accepts bots used for functional purposes, its terms and conditions strictly prohibit buying or selling fake engagements of any kind.

Being reported for spam while having too many fake followers increases the likelihood you’ll be banned.

Fake followers don’t interact with you, so they lower your overall engagement rates.

Don’t let these black-hat scams bring your brand’s social media accounts down.

The official way to purchase followers is through Twitter itself.

Use Follower Campaigns and Sponsored Tweets to Buy Twitter Followers

You can’t directly pay somebody to follow you, but you can pay Twitter to recommend you to them.

Through a follower campaign, you can promote your account to non-followers through their Home timeline and Who to follow panel.

It’s an opportunity to reach new people.

In fact, Alimetiers increased their followers by 200% using a follower campaign.

Much like Facebook Ads, Twitter Follower campaigns can be easily set up within the platform.

There are four basic steps to get this done.

You’ll want to repeat this process several times to create focused ads that reach the right audiences.

1. Select an Audience

The first step is selecting an audience for your campaign.

You can target specific geographic locations, genders, languages, interests, device, followers, and more.

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Twitter recommends only using one segmentation at a time, but I disagree.

Feel free to experiment with different combinations for the best results.

For example, say I was targeting people interested in blogging in the United States. I can target the keywords blog and blogging, along with the interest of blogging.

I can then specifically target female bloggers if I’m looking for mom bloggers.

Different messages resonate with different audiences, so every segmentation counts.

2. Use Custom Audiences

Twitter offers custom audiences to make things easier.

It’s like equalizer presets on your stereo system, optimized for specific purposes.

Custom audiences can be used to remarket to people who have visited your website, used your mobile app, or just upload your customer list.

This is helpful for zeroing in on people already familiar with your brand who just haven’t followed you on Twitter yet.

You’ll greatly increase the ROI of your Twitter ad campaigns using Tailored Audiences.

Try one today!

3. Craft a Great Tweet With a CTA

Once you have your audience selected, craft a compelling tweet that will convince them to follow you.

This is the tweet that shows up in people’s Home feed, and you only get one chance to make a first impression.

Give people a reason to click the follow button.

It’s also a great idea to include a link to your website.

Ferguson found the increased engagement in its Twitter campaign carried over to its website, too.

You can replicate this success with a Twitter campaign of your own.

Just be sure to include that CTA. It’ll help optimize your budget.

Here’s how.

4. Set Campaign Budget and Dates

Once you have your campaign set up, the final step is to set a budget.

The average business spends between $4000 and $7000 per month on paid social.

Much like on Google and Facebook, the price to reach audiences depends on the criteria selected.

Twitter has a great FAQ about budgeting basics on its Twitter for Business website.

What’s great about followers campaigns is you’re only charged for the follows you acquire.

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You won’t be charged for impressions, replies, retweets, or clicks on your links.

This makes a follower campaign ideal for businesses with a limited ad spend budget.

It’s also why I recommended adding a link to your website in your CTA. It can save a lot of money and increase your ROI!

While I’m on the subject, there’s no need to stick to Twitter for buying followers.

Although you can’t explicitly pay for followers, you can use your existing web channels to “buy” real Twitter followers.

Use Your Existing Channels to “Buy” Twitter Followers

If you have a blog, odds are you have social sharing buttons to let readers easily share your content across social media channels.

Here are a few examples of tweet button styles.

You can also update the tweet text when your posts are shared from other users’ Twitter accounts.

Other users tweeting your content is an invaluable marketing technique.

You’re “buying” followers in this case through spending on quality blog content.

I have a great video about when and where to use social sharing buttons.

This is the first place to start earning Twitter followers.

But it’s certainly not the last.

You can add Twitter follow tabs throughout your web properties to greatly increase follower counts.

It allows you to run off-site follower campaigns as well.

Here’s how to add Twitter follow links to a few popular web platforms.

Promote Twitter on Facebook

Facebook and Twitter are competing platforms, so they don’t work together very well. However, there used to be third-party apps that let you add a Twitter follow button to Facebook.

Unfortunately, that doesn’t work anymore.

What you can do is post on Facebook asking people to follow you there.

Provide incentives for your Facebook followers to follow on Twitter by offering a sample giveaway or contest.

Add Twitter to WordPress

Every blog post I publish is promoted on my Twitter account automatically through Buffer.

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I do this because I blog so often, it’s necessary to schedule social posts separately.

Of course, you can publicize posts directly from WordPress by linking your account.

It’s also possible to embed tweets (including the promoted tweet from your follower campaign).

This is done by simply copying and pasting the URL into the WordPress visual editor (without the hyperlink) like this.

There’s also a Twitter follow button you can add to your site.

You’re not buying followers directly using any of these techniques.

You’re adding a Twitter follow to your conversion goals while including more engaging content on your site.

It’s a great way to increase your Twitter follower count.

But we’re not done yet.

There are two other ways to allocate your marketing budget to gain Twitter followers.

The first is through influencer marketing.

Hire Guest Tweeters to “Buy” Twitter Followers

I’m a fan of influencer marketing.

DJ Khaled is one of my favorites to watch. He’s affectionately known as the king of social media.

His Twitter account alone has 5 million followers.

Instead of buying followers, you can reach DJ Khaled’s audience directly by hiring him as a guest tweeter.

Guest tweeters are commonly used to spread information and share audiences.

Like any celebrity or influencer endorsement, these tweets come at a cost.

On Twitter, DJ Khaled’s 5 million followers would cost around $30,000 to reach.

You can likely negotiate half that price to have him take over your Twitter account for a few hours.

The ROI could be worth it if you get enough Twitter followers.

Keep in mind that while the followers gained from this type of marketing campaign are expensive, the LTV of each follower gained is potentially great.

There’s one last method to buy Twitter followers I’ll discuss before sending you on your way to try it yourself.

Grow Your Twitter Following Through Email

Email is still one of the best places to get conversions.

It’s an effective method of communicating in bulk to targeted lists of recipients.

According to MailChimp, the average click rate for links in emails is just under 3%.

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One of the best places to increase those conversions (and gain Twitter followers) is in your email signature.

Here’s a short video on how to increase conversions through your email signature.

A Twitter follow button or even just a link to your Twitter profile account is enough to gain extra followers.

You can go a step further by offering a free trial, sample, or discount in exchange for a Twitter follow.

Sampling has been proven to increase conversions by up to 90%.

For maximum benefit, you can gamify it by offering tiered rewards for every social account they follow you on.

This way, you’re pooling all your social media spend into one campaign.

Neat, huh?

Conclusion

Twitter is a unique social network that grew popular alongside Facebook and survived the rise of Instagram, Snapchat, and messaging apps.

This microblogging site has started revolutions around the world and is one of the main sources of information in the modern world.

Hollywood, marketing, and media outlets all incorporate Twitter and hashtags into their content.

Even if you’re not on Twitter, millions of professionals in every industry are.

If you’re not using Twitter, you’re missing out on an easy way to raise brand awareness and provide a healthy ROI for your brand.

How have you increased your Twitter following and monitored your account for fake followers?

11 Social Media Calendars, Tools, & Templates to Plan Your Content

11 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.

You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy.

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms.→ Free Download: Social Media Calendar Template [Access Now]

The Benefits of Using a Social Media Content Calendar

We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.

So, if you’re not already using a social media content calendar, hear me out:

  1. Calendars help you get organized to avoid the dreaded scramble when things come up. With a social media calendar, marketers can plan out posts for entire weeks or months in advance, which frees up working hours to strategize for the future — and to dash off any posts about breaking news in your industry. Otherwise, you’ll spend valuable time each day searching the internet for that day’s content to share, which is a known productivity killer.
  2. A calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message. Social media marketers should take the time to craft custom messages for each network, and doing this in advance will save time throughout the week and ensure you’re being thoughtful and intentional when you do post.
  3. Calendars can help you track performance and plan for future posts. Without a calendar, social media marketers are publishing content into the void and are unable to track big-picture and past performance. With a calendar, marketers can look back and analyze which content performed best so they can adjust their strategy accordingly.
  4. With the help of a calendar, marketers can plan for holidays and observance days, such as National Cat Day, when they can tailor their content and engage with a wider audience.

Now that you understand the merits of having a social media content calendar in place, check out our list of top tools to stay organized and on top of your game.

Social Media Content Calendar Tools to Plan Your Messaging

1. HubSpot’s Downloadable Template for Excel

Content Calendar

Social media calendar ideas organized on an Excel spreadsheet

Marketers might already use Excel for different types of reports and data analysis in their roles, but it’s a highly useful tool for social media content calendar organization, too. Excel can be customized according to whatever priorities or metrics a team is focused on, so it’s a great tool for planning ahead.

The good news? We’ve already done the heavy lifting for you by creating a free, downloadable social media content calendar template using Microsoft Excel. Marketers can use this template to easily plan out individual social media posts — monthly or annually — while keeping an eye on bigger picture events, holidays, publications, and partnerships.

  • Use the Monthly Planning Calendar Tab above to get a bird’s-eye view of what’s coming down their content pipeline in a given month.
  • In the Content Repository tab, users can record the content they’re publishing on this tab to keep track of which pieces have been promoted and to easily recall older content that can be re-promoted on social media.
  • On the Social Network Update tabs, users can draft and plan out social media posts in advance. These tabs are for organizational purposes, and the content of the posts themselves must be uploaded into a social media publisher.

For more on how to use the templates, check out this in-depth guide from my colleague Lindsay Kolowich.

This free resource can be used to draft social media posts, or it can be bulk-uploaded into a publishing app to maximize efficiency. (HubSpot customers: You can use this spreadsheet to organize content and upload it directly into Social Inbox. For instructions on how to do so, check out the template’s cover sheet here.)

2. Google Drive

Content Calendar and Asset Organization

Google Drive has several helpful features that make it easy for social media marketers to build out an effective content calendar.

Here’s an example of how a team might use Google Calendar to track both their editorial and social media calendars to make sure they’re aligning posts with new blog content. These calendars can be easily shared with multiple teams to avoid scheduling conflicts and ensure that campaigns are aligned.

Social media calendar organized on Google Calendar

Marketers can also use shared Google Sheets to schedule posts on social media, track the status of different pieces of content, and assign tasks to team members — all on the same platform as their calendar.

Social media calendar ideas listed on Google Sheets

With the help of Google Docs, users can keep comments all in one place and can collaborate on different projects without emailing back-and-forth or having to schedule a meeting. This is a particularly useful feature when editing content for social media, which may need to be drafted and approved quickly.

Google Docs document with projects listed and comments on those projects

(HubSpot customers: You can link your Google Drive account to your HubSpot portal to easily upload files from Drive into your HubSpot software.)

3. Loomly

Content Planning, Creation, Publishing, and Calendar

loomly social media calendar feature

Image Source

If you want more mileage out of a content calendar than publishing dates, you can turn to an all-in-one content planning and publishing platform such as Loomly.

Loomly offers tools beyond the management of content, going even so far as to provide post inspiration and ideas to help you create content. It also allows you to manage your content assets, schedule posts, manage them in both a list view and a calendar view, and analyze what’s working.

Their most robust feature set, though, includes a collaboration and approval environment so that teams can submit mockups, provide comments, see version logs, and flag for approval. This can help you streamline for efficiency when it may otherwise seem as though there are “too many cooks in the kitchen” on a particular project.

4. Trello

Task Management and Content Calendar

Social media calendar ideas organized on a Trello calendar

Image Source

Trello is another organizational tool that’s highly effective for team collaboration. Trello also offers a full calendar view (shown above) which makes it easy to visualize what content is going out, and when. More specifically, social media managers can use Trello’s flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm.

But you’re not limited to just one structure: Users can customize boards according to their needs. For example, a team could create a board to organize social media posts for a given week, on a specific platform, or post ideas around a topic, such as a campaign or awareness day.

Trello cards allow for a ton of customization as well. You can track progress toward completing a checklist, which could be useful for social media marketers looking to track campaign progress.

Additionally, Trello cards can be assigned to different team members, marked with due dates, and commented on. Users can even customize labels with different publication statuses so the entire team can see the progress of their social media posts and when they’re due on the calendar. The labels could also indicate different social networks that content is being published on.

5. SproutSocial

Social Publishing and Content Calendar

social publishing and content calendar using sprout social

Sprout Social’s social media calendar and publishing tool makes it easy for teams or individuals to plan and schedule all of their social posts. You can schedule content to automatically post to Twitter, Facebook, Instagram, LinkedIn, Pinterest and more.

You can also tag each social post and add notes to better track and report on your posting strategy and campaigns. Additionally, their publishing suite includes a tool called Optimal Send Times which analyzes your social media data and automatically publishes at a time your audience is most engaged.

6. Evernote

Content Calendar, Task Management, and Asset Organization

Social media content calendar on Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media, when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)

Another useful feature? Evernote’s Web Clipper extension for Chrome. Marketers can use this tool to easily save links to their Evernote Notebook for sharing later on.

The Evernote mobile app also boasts some interesting features to help marketers keep their social content ideas straight. For example, you can easily snap a photo and save it to your Evernote files for review later.

This feature is of particular valuable for social content creators looking to maintain a backlog of photos to publish on Instagram.

7. Hootsuite

Social Publishing and Content Calendar

hootsuite social publishing calendar features

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Hootsuite offers a built-in Planner tool to help you create campaigns, identify publishing gaps, and collaborate with your content creation team. Its primary features are in social publishing so that you can release content to your networks in advance, but it also has rich features for collaboration and post approvals. You can even curate content from other sources without logging into your account. Once your content is created, you can preview it with the Composer tool, which displays according to each social network’s unique format.

8. Agorapulse

Social Publishing and Content Calendar

agorapulse social publishing calendar feature

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Similar to Hootsuite, Agorapulse offers social publishing tools and a content calendar so that you can manage your social media accounts with ease. This includes scheduling (or rescheduling), queuing, and bulk uploading posts, which is incredibly helpful for those who do quarterly or monthly content plans. What makes Agorapulse different, though, is its social inbox that allows you to manage all the interactions from various platforms in a single place. After all, content isn’t just a one-and-done activity; it’s about building awareness and engagement with your readers as well.

9. StoryChief

Content Planning and Distribution

storychief smart calendar feature

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If you want more from your content calendar than simply knowing when posts go live, StoryChief is a good option. With StoryChief’s smart calendar, you can better strategize and plan your content strategy across channels. It not only displays your timetable; it also allows you to assign collaborators to tasks and filter by campaign. StoryChief self-describes their tool as a “content distribution platform” that unifies analytics and publishing across multiple channels for a more simplified approach to content creation. Best of all, it syncs with your favorite calendar apps as well as HubSpot.

10. ClearVoice

Content Creation and Management

clearvoice editorial calendar

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So what about content planning and creation? ClearVoice offers content creation tools to fit into your workflow. While their big claim to fame is their Talent Network Search which allows you to find and connect to content creators to work on your projects, ClearVoice also has features for task management for internal and external collaborators. You can create, edit, and approve projects in an interface that makes editorial management easy. They also have a dashboard and dynamic editorial calendar with plenty of interactive functionality, and there’s integrations with other popular software.

11. Zerys

Content Creation and Management

zerys content calendar feature

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Zerys is another platform that matches you with your ideal content creation freelancers. However, it markets itself as a platform dedicated to content success, offering features for content planning, production, publishing, promotion, conversion, and analytics. You can manage unlimited content projects, plan keywords and titles for blog content, hire writers, and view all deadlines on an integrated calendar. Your in-house writers can use the platform, too, with the project management features that Zerys offers. It also integrates with HubSpot so that publishing is a breeze.

Social Media Templates

HubSpot’s Social Media Calendar Template

If you’re new to setting up social media calendars, HubSpot offers a pre-made, free, and downloadable template that you can use to schedule out full weeks of posts. 

HubSpot's Free Social Media Calendar Template

HubSpot’s Social Media Content Calendar Template for Startups

This template is very similar to the one seen above but also has tabs that work as a repository for content ideas. The template also includes helpful tips for posting on specific social media networks. 

Social media idea repository tab on Social Media Calendar template from HubSpot

If you’re aiming to get all of your ideas down in order to develop a big-picture plan for your social assets, we recommend starting with this template. 

Getting Started on Your Social Media Schedule

Now that we’ve reviewed a few helpful tools to kick your social media strategy into high gear, experiment with them. Every social media team is different, and it could be a combination of these tools that helps you execute your strategy efficiently to drive ROI. 

Editor’s note: This post was originally published in 2017 and has been updated for comprehensiveness.

social media content calendar