The Role of Social Media in Affiliate Marketing and How to Best Utilize It

The Role of Social Media in Affiliate Marketing and How to Best Utilize It

Affiliate marketing and social mediaSocial media provides a unique opportunity for affiliates to quickly share discount codes, referral links, and promote a product or service. Affiliate marketing is no longer limited to creating long-form content but can be more effectively done using social media posts and stories.

Social media, therefore, is an important affiliate marketing channel that you simply cannot choose to ignore. 

But, how can you best utilize social media for affiliate marketing?

That is the question that this post will answer. In this post, you will learn six tips to best utilize social media for your affiliate marketing program.

Ready to learn more?

Let’s get started.

1. Create a Lucrative Affiliate Program

One of the important things that you should do when setting up an ecommerce store is to design an affiliate marketing program as well. Affiliate marketing should be an integral part of your ecommerce business’ marketing strategy.

But, how can you create an effective affiliate marketing program?

The first rule of creating a lucrative affiliate program is to provide the right incentives for affiliates. You should make your affiliate program beneficial for affiliates to encourage them to join.

This could be in the form of a percentage of profits for every sale that you make through affiliates. You could also create a tiered program where top-tier affiliates get commissions for every customer that their network of affiliates brings in. 

There are also pay-per-click or pay-per-impression commissions where affiliates get paid not just for sales conversions, but for other actions like clicks and leads. This, however, is not the most profitable option for your business.

When you design your affiliate program, make sure that you make it mutually beneficial for both your affiliates and your business.

Also, create a dedicated page on your website for this, where you clearly mention the guidelines for joining the program. The idea is to make it easy for potential affiliates to find and join your program.

Also, share the details of your affiliate program on social media to attract social media influencers to join your affiliate program.

You can also analyze competing affiliate programs from your key competitors to further enhance your program.

2. Choose the Right Social Media Influencers as Your Affiliates

Once you have successfully created your affiliate program, it is time to grow your affiliate network. You need to set some filters to recruit the right affiliates instead of allowing anyone and everyone to join.

When selecting social media influencers as affiliates, you should look beyond vanity metrics like follower count. In fact, the more important criteria should be the type of content that the influencers post and how much engagement they get on each post.

Some of the most important social media influencer selection criteria include:

  • Engagement rate
  • Niche/area of expertise
  • Relevance to your brand
  • Past collaborations success stories

As far as finding social influencers is concerned, you can hire one of the many agencies to find influencers. These agencies already vet the influencers on their platforms, so you will get to choose from the best options. 

You can also look within your social media network to find the most relevant influencers who already like or engage with your content. These influencers will be more likely to become your affiliates and their recommendations will also be more genuine as they already like your products.

3. Ask Your Affiliates to Mention Your USP in All Promotional Content

Affiliates promote brands in different ways and on different platforms. But, the constraint with social media is that the content often needs to be short and precise. So, you need a good content strategy to help your affiliates promote your products on social media.

With social media content, you don’t have the liberty to explain in detail each and every feature of a product that you’re trying to sell. So, you have to help your affiliates distill the key points about your product that you want to promote and use those in their social media promotions.

These should include the key features of your product, benefits that it will provide to users, and how it is different from other similar products. Make a list of these points and share it with all of your affiliates to help them create the best content to promote your product on social media.

This will help ensure that they clearly communicate to their audiences why your product is a good choice for them. This will help them drive more leads to your website, thus benefitting you both.

4. Use Short Redirect Links

One of the things that deter people from buying through an affiliate link is when the links make it obvious that the content is promotional. Ideally, this should not matter if the product that an affiliate is recommending is good, but it does. 

Affiliate links are quite easy to spot and give away the fact that the influencer promoting a product is making money online from its sales. This makes their audience lose trust in their recommendation.

To avoid this, you can create short redirect links that don’t give away the fact that it is an affiliate link. Make sure that your affiliate links are simple and clean, and do not deter a person from clicking on these.

5. Provide High-Quality Product Pictures and Videos to Your Affiliates

Another important factor for helping your affiliates create good promotional content for social media is visuals. The most engaging type of social media content is visual content and it is also one of the things to equip your affiliates with to create their best content.

So, make sure that you provide your affiliates with high-quality product pictures and videos to help them create stunning social media content. 

Product visuals are also important to show your prospective customers what the product looks like and whether it will be useful to them. Showing a product in use or adding visuals that explain how to use a product is especially important.

Why? Because it makes it easier for consumers to make a purchase decision.

Also, make sure that you provide multiple pictures of a product from different angles to give consumers a clearer idea of its dimensions and details. You can create engaging GIFs and videos if you want to make the content more appealing.

Ready to Improve Your Affiliate Marketing with Social Media?

Social media is an important channel for affiliate marketing as your affiliates can post more frequently on social media than create a dedicated blog post for your brand. These tips will help you leverage the power of social media for your affiliate marketing program.

So, what are you waiting for?

Use these tips to get the most out of your affiliate marketing program by incorporating social media into it.

5 Tips For Creating Striking Social Media Content

5 Tips For Creating Striking Social Media Content

social media content
Content creation word cloud concept on grey background.

Do you think that social media is all fun and games? Think again. With the right type of social media content, aimed at the right audience, you can create powerful marketing campaigns and promote your business and ideas.

Whether you want to make money with some exciting advertising or leverage your social media accounts to drive traffic to your blog, we’ve got you covered.

Ready to start, then? Here’s your guide to the best five ways to create media content that will win you likes (and make you money!).

1. Do Some Prep Work

Before jumping into the creation of the best social media post that you’ve ever written, you want to take a step back and look at the bigger picture.

Ask yourself what you want from social media. Is it a chance to make some extra money? Or to promote your blog? Or perhaps you aim to become an influencer in a specific niche, like fashion or food?

Treat this step like a mini-business plan. Draft your objective, vision, and aspirations, and factor in any potential budget requirements. Are you going to go it alone, or do you plan to hire any help, like a proofreader or designer? All of that needs to be taken into account.

2. Not All Social Media Content Is Created Equal

Creating impressive social media posts requires a bit of word wizardry. Don’t feel discouraged, though: we’re not talking about impeccable grammar or syntax (you can hire a proofreader for that). What you really need is creativity and imagination.

Social media is full of posts that feel samey-samey, so you want to produce something original and unique that can help you stand out from the crowd.

At this point, you also need to ask yourself whether you want to post on one particular platform (like Instagram), or several (a combination of Instagram, Twitter, and Facebook, for example). Each social media platform provides different ways to gain more visibility, so you will want to read about each one in detail and make sure your content is optimized for the platform you’re using.

3. Eye-Catching Content

A complete and compelling marketing message conveyed through social media must not miss one factor: striking images and videos.

Whatever the types of visual content that you choose, make sure they are relevant both to your message and to the audience that your message intends to reach.

And don’t limit yourself to standard images or traditional videos. Visuals, these days, are so much more than that. Try your hand at something fun like a meme, or put your design skills to good use by coming up with a great infographic.

4. Talk to Your Audience

Once your post is out there on the world wide web, you want to drive engagement and ensure that as many people as possible are reading, liking, and sharing.

A great way to do so is to engage with your readers. Great content that doesn’t offer a chance to spark a conversation is very limiting and often doesn’t generate the desired results.

Try to set aside some time, each day, to go through comments and messages from your audience, and reply to as many as you can. Seeing that there is a real person behind your account will help to boost your credibility and drive more traffic.

5. Be Consistent

Last but not least, remember that consistency is key. If you post your content every once in a while, or in a very unpredictable way, your audience will soon lose interest and move on.

How can you ensure that you never skip a beat? You could take advantage of a social media content calendar to set reminders or schedule posts for a specific time. Just make sure that you deliver the content that your readers expect, when they expect it.

This becomes particularly crucial if you’re harnessing the power of social media to draw attention to your business venture. Timely posts are not just a way to keep your readership engaged, but are also a reflection of how reliable you are as a businessperson.

Make Your Content Shine

If you follow our tips above, you’ll be in a great position to succeed in creating social media content that sets you apart from the competition.

Want more inspiring blogs and life hacks? Check out our website now. 

Top Social Media Updates You Need to Know: November 2020

Top Social Media Updates You Need to Know: November 2020

Christmas music is playing in stores, trees are shedding their leaves and fuzzy socks are finally making an appearance — the holidays are officially around the corner. During this time of the year, shoppers are on the lookout for all types of purchases. As a business, you can reach your ideal customer with strategic and innovative solutions, and social media platforms are making it easier for businesses to win sales with new tools and features. From new Pinterest ad options to TikTok’s latest eCommerce partnership, here are the top social media updates this November.


Social Media Updates

Instagram

Instagram and Messenger Cross-Platform Messaging

There’s a new integration in the social media world and it’s between Instagram Direct and Messenger. People using the Messenger app can now reach you on Instagram without you needing to download a new app, and vice versa. This means that you can cross message from Messenger and Instagram, and you’ll be able to see your Messenger threads in Instagram Direct. But your existing Instagram messages and call details will only be available in Instagram, at least at this point. 

Instagram social media updates November

Pinterest

The holiday period is fast approaching and Pinterest is on top of it. To help retailers make the best out of this busy shopping season, Pinterest announced a range of new features designed to help merchants maximize reach and sales, including new ‘storefront’ profiles and a new shopping ad format. Here are the latest updates:

New Ad Slots

With the holiday shopping season around the corner, Pinterest is helping businesses reach more people with new ad slots. As more people use Pinterest to shop and look for ideas and products from brands and retailers, Pinterest is integrating ads into more shopping experiences across the platform to deliver relevant content where it’s welcomed by shoppers.

Pinterest social media updates November

Now, advertisers will be able to place ads in Pinterest Lens matches, the ‘Shop’ tab within Pinterest search, and even shopping matches on Pins. Pinterest is also looking to give marketers more data on the path to conversion from each Pin with new, in-depth insights on specific Pin performance.

New Ways to Shop

Pinterest’s updated the Shop tab on business profiles, putting more emphasis on the presentation for browsing in an effort to replicate the in-store shopping experience.

Pinterest's new Shop Tab

According to Pinterest, the updated enables merchants to ”transform their shop tab into a storefront with featured in-stock products organized by category, featured product groups and dynamically-created recommendations.” 

The update provides businesses with more ways to showcase their products on the Shop tab, encourage shoppers to make a purchase. 

Merchant Storefront Profile and Discovery

A “recommended for you” feature goes a long way and especially on Pinterest. When users search for shopping-related ideas, they will now also be shown a list of recommended merchants in their search results. Talk about a boost in traffic and exposure for your business – this feature could see significant traffic pushed in your direction, if the products are a good match for the search query.

Pinterest merchant storefront discovery

New Product Tagging

Make your store a one-stop-shop for users by tagging your products alongside your photos. Pinterest is testing a new product tagging option which could give merchants the ability to tag their own images with exact products. However, note that businesses have been able to tag products within Collection pins for some time, but this new option gives businesses additional options for product tags, which provides added promotional opportunities.

Pinterest new product tagging

Catalog Updates

For an even more streamlined shopping experience, Pinterest is also improving its catalog ingestion process, making it faster and simpler for merchants to upload their catalogs and activate shopping ads. This new improvement will include “faster Catalog feed ingestion, video as the main hero image in collections, collections as a new shopping ad format and a new preferred scheduling tool” that enables retailers to upload products on their own time.

Pinterest Catalog Updates

Paid Promotions

Lastly, Pinterest is improving its paid promotions by bringing together Catalogs and collections to make collections a shopping ad format. For an elevated look, brands can now also select a main asset and a corresponding product group to create a multi-image ad unit.

Additionally, take your brand’s story to the next level with a new video option as a hero in a Collections ad unit, further expressing your brand story. Seeing that video views on Pinterest have increased more than 3x in 2020, this video unit could provide a great opportunity to maximize your Pin promotions and increase interest in your products.


Facebook

Facebook Removes 20% Text Limit on Ad Images

Facebook is removing its restrictions on ads which include more than 20% text in the main image. This new update removes any reach restriction for this, meaning that ads with more than 20% text in the main image will be displayed, as normal, and will reach the same amount of people as any other Facebook ad. Facebook still maintains that ad images with less than 20% text perform better, and recommends that advertisers keep their text short, clear and concise in order to get their message across effectively.

With less than 50 days to Christmas, Facebook has released a range of new products to help retailers make the most of the season. These include:

Ads with Product Tags on Instagram

Businesses can now add product tags to their Instagram ads within Ads Manager, enabling people to discover and shop your product more easily. Product tags are not a foreign concept to Instagram – brands have been able to tag their products in organic posts since 2016, but until now, businesses couldn’t add these tags directly in their ads. The available formats for ads with product tags include photos, videos and carousels.

Facebook social media updates November

New Custom Audience Options

Facebook’s adding some new Custom Audience options to help businesses retarget the warm audiences who’ve showed an interest in purchasing from them.

According to Facebook, “With Shopping Engagement Custom Audiences, businesses now have the ability to reach people who’ve already shown interest in their product or brand by doing things like saving a product, viewing a shop or initiating a purchase. And with Shopping Lookalike Audiences, you can grow your customer base by reaching shoppers who have similar interests to your existing customers on Facebook and Instagram.”

With 70% of customers more likely to convert when retargeted with display ads, this update could prove to be a highly effective tactic. Facebook’s Lookalike Audience are also a powerful opportunity to reaching people with similar traits to those who are already purchasing from you.

Discount Feature for Facebook Shops

If you have a Facebook Shop, now’s the time to take advantage of the upcoming holiday season by sharing your discounted products on Facebook and Instagram.

Facebook social media updates November

According to Facebook, “You’ll be able to put individual products on sale, create offers that can be automatically applied – like “Spend $50 and get 10% off each eligible item” – or offer a discount on an item by letting customers apply a promo code. To make sure customers know of the discount options available to them and pique their interest, you can get creative by adding a banner to your shop.”

Facebook’s discount feature will make it much easier for businesses to run quick promotions in their Facebook shops, which could play a key role in getting more customers interested in your products. 


WhatsApp

New Business Features

What started as a messaging app is now evolving into a business-savvy solution for brands to connect with their customers in a faster, more efficient way. In recent weeks, WhatsApp announced that it will focus on expanding its in-app shopping options and give brands new tools for managing their interactions to maximize its business potential. Here are the latest updates on WhatsApp Business:

Shopping:
Due to the increase in business activity in 2020, WhatsApp is making it easier to expand ways for people to check out available products and make purchases right from a chat, with the availability for businesses to integrate these features into their existing commerce and customer solutions.

Facebook Hosting Services:  
To accommodate the varying technology needs that businesses require to best accommodate their customers, WhatsApp is planning to expand their partnerships with business solution providers. Additionally, the messaging platform will also provide businesses the option to manage their WhatsApp messages via hosting services, which will be offered by WhatsApp.

WhatsApp will charge business customers for some of the services offered. At this point, it’s not clear what services WhatsApp will be charging for but as you consider the next steps for your business in WhatsApp commerce, keep the potential costs in mind as these services roll out in the months to come.


TikTok

New Partnership with Shopify

With businesses continuing to rely on digital tools to serve their customers, TikTok has now integrated more eCommerce options by announcing a global partnership with Shopify. 

As explained by TikTok:

“Today, we’re announcing a global partnership with Shopify that will help more than a million merchants create and run campaigns directly geared toward TikTok’s highly engaged community.”

TikTok social media updates November

Shopify merchants can access core functions of TikTok’s Ads Manager without leaving the Shopify dashboard. Highlights include: 

  • New, “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel with a click of a button, making it quicker and easier to track conversions.
  • A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
  • Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok’s intuitive creative tools help turn merchants’ products into high-quality TikToks in minutes.
  • Free Ad Credit: Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

It’s an exciting time for businesses of all sizes to reach their ideal customers on TikTok. Looking to get started with advertising on TikTok? Get in touch with us today.


Snapchat

New ‘Sounds’ Option within Snaps

Snapchat is bringing music to its platform with a new feature called “Sounds,” which similar to TikTok, allows users to add song clips to their Snaps and Stories.

Snapchat Sounds in Snaps

With Sounds on Snapchat, users can add music to their Snaps (pre- or post-capture) from a curated catalog of music. When you receive a Snap with Sounds, you can swipe up to view the album art, song title, and the name of the artist, an opportunity especially relevant to music marketers. Beyond TikTok and Instagram’s Reels, Sounds will help Snapchat stay relevant and competitive, even if only iOS users get access at first.


LinkedIn

LinkedIn Launches Stories to all Users

LinkedIn has a new look and at the heart of it is the platform’s own version of Stories. The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds long, offering a more casual and immediate way to share news, insight and highlights.

LinkedIn stories rollout

According to LinkedIn, Stories is inspired by the platform’s community of members and organizations that come together to help, support, and inspire one another, which seems to be especially beneficial during these times. Have you found success connecting with your network on LinkedIn Stories? Let us know in the comments below!

Quick Recap (Social Media Updates):

  • Instagram: Instagram and Messenger cross-platform messaging
  • Pinterest: New Ads Slots, New Ways to Shop, Merchant Storefront Profile and Discovery, New Product Tagging, Catalog Updates, Paid Promotions
  • Facebook: Facebook Removes 20% Text Limit on Ad Images, Ads with Product Tags on Instagram, New Custom Audience Options, Discount Feature for Facebook Shops
  • WhatsApp: New Business Features
  • TikTok: New Partnership with Shopify
  • Snapchat: New ‘Sounds’ Option within Snaps
  • LinkedIn: LinkedIn Launches Stories to all Users

Tune in next month for another round of social media updates!


If you are looking to improve your social media results or have questions regarding the latest platform updates, we’d love to chat!