How to develop a strong social media linking strategy? – [Case Study]

Since the first Facebook post, Tweet and Instagram upload, social media has brought about something of a technological and https://www.bbc.co.uk/news/business-18013662 social revolution. Social media is a part of most people’s everyday lives as we share information, pictures ad stories online with friends, family and wider audiences. Whilst social media might provide entertainment and help us keep in touch with people, for businesses it is a highly competitive environment where thousands of businesses of all sizes are competing for the attention of potential customers.

Social media is important because it builds trust in a brand, allows people to share reviews online and gives businesses an opportunity to develop more meaningful relationships with its customers. Because there is so much competition and so many businesses all wanting to talk to targeted groups of potential customers, effective use of social media is about more than just posting some interesting content.

Developing a linking strategy which helps to promote your brand is an essential part of any digital marketing activity, but every social media platform that you use needs a different approach which reflects and recognises the particular nuances of each platform. This activity also needs to consider the users for each platform and the reason that you are using that platform in the first place. It’s also important to have a method for monitoring impact and engagement with social media.

Done well a linking strategy will; help to optimise links, increase website traffic, improve brand awareness and enhance visibility on search engine results pages.

On Twitter

The recent pilot to increase Tweets from 140 to 280 characters has delivered an increase in the number of tweets but has seen no real difference in the length of tweets! Twitter works really well for linking content. Over 90% of all Twitter content is focussed around clickable links. To make the most of this opportunity, here are some tips:

  • Make sure tweets are brief and succinct
  • Make sure links are clear, and that your bio also features links to your website
  • Twitter offers a ‘pretty links’ PlugIn – make sure you’re using it to help make your tweets more noticeable
  • Use a tool such as Hootsuite to schedule Tweets – you might be busy during the daytime when your customers might be looking at Twitter, so use a solution that keeps your business engaged when it matters to your customers

On Facebook:

Facebook offers a number of promotional opportunities from creating a page through to PPC advertising targeted at specific demographics. Increasingly Facebook has repositioned itself as a platform for sharing between friends and has downplayed the commercial aspects of the site. This means that linking is even more important. So, when you’re putting content of Facebook always make sure:

  • Links are visible so people can see them – this is known to deliver increased click-throughs
  • People have limited attention spans, especially when scrolling through their updates, so keep descriptions brief
  • Images and videos are always going to capture people’s interest (and Facebook likes this sort of content as well)!
  • At least occasionally that you offer information and content for free
  • And don’t forget to promote competitions and freebies to get people through to your site

On Instagram

Although less focussed on linking content, Instagram is proven to help with business engagement – and business that use the platform well benefit form much higher engagement rates than Facebook! Remember that Instagram won’t allow you to put links on your posts, so there are other ways to maximise your use of Instagram:

  • Adding a pretty link to a biography is really helpful to encourage engagement
  • Adding a deep link to your website to take people into a specific part of the site is often more effective on Instagram than simply linking to your home page
  • As Instagram is an image led platform, high quality images are absolutely essential. Creating a photo library of high quality imagery will help maximise the impact of Instagram.

So remember, Facebook and Twitter are great for links, but effective linking on Instagram is likely to have a far more impactful result when it comes to customer engagement!

Google Adsense vs Media.net – Which Ad Network Pays More?

Google Adsense vs Media.net – Which Ad Network Pays More?

If you are thinking of launching an ad campaign with either Google Adsense or Media.net, you may want to read this post. Many people are making good money using either one or both of these services that are based on a PPC ad campaign strategy. However, it’s confusing to know which one is best for your site – Google Adsense vs Media.net.

In this post, we have illustrated the critical factors of both Media.net and Google Adsense including the payouts and CPM statistics, so that you can have all of the information you need to make an informed decision on which ad network pays the best.

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First things first on the best ad networks for bloggers

First, it’s important to note that Google Adsense is owned by Google, the largest search engine in the world. This fact alone makes most advertisers want to use Adsense instead of Media.net because it’s hard to beat Google’s power on the internet for creating ads that searches will notice.

Media.net is owned by Bing, the Microsoft version of Google and it does not have the volume of traffic that Media.net does. However, there are some other advantages of Media.net.

For example, Media.net provides a CPM of around $1. Also, the average RPM for 10,000 page views is approximately $10 (USD). This is comparable to the Adsense network regarding payouts but many who have tried Media.net state that they have not received any RPM. This is because there is much less traffic from the USA and UK on their websites. media.net focuses on being a global network that does not focus on the US and UK while Google tends to favor US traffic. In the long run, this can make a big difference in the revenue you see from ad campaigns.

It is important to know that the digital market is in a constant war of media.net vs Adsense.

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Media.net’s Caveats

Also, it’s important to note that Media.net, one of the best google adsense alternatives, is known as a “contextual ad network.” This means that it will only display your content if your keyword matches the advertisers’ requirements. This makes it a bit more difficult to get your message out there in front of the people who are most likely to purchase or view your ads.

Google’s Cut

One important factor to note is that Google is reliable regarding how much of a cut they get. Publishers always receive 68% of the revenue from Adsense ads no matter how much money you make.

The unfortunate thing about Media.net is that the revenue it shares with its publishers is unknown. This makes it difficult to predict what your actual share will be when you are calculating how much you can make. This factor makes many people not want to take a chance with this newer ad network.

In a Nutshell

Google has the best search engine on earth and the widest reach across the globe. They require extremely high-quality ads, and they will let you know if your ad does not meet up to their standards. They allow both displays as well as video ads on a CPC basis.

Minimum Traffic Requirements

Adsense does not have any minimum traffic requirements to become a publisher or to post their ads on your page. You just have to have a website (you can build one by using Wix or GoDaddy) where you paste the code and try to attract visitors. You must not click on your own ads yourself, however. Google tracks this, and they will ban you if you do this. It is considered a black hat tactic since it is not an honest inquiry into the services being offered in the ad.

Google only requires that you should post frequent and substantial content that is related in some way to the advertisements running on your site. In the past, the authors of the site would decide which ads to run. Now, Google uses its algorithm and finds ads that best fit your site page where the ad is running so that the chances of someone searching for your content will be greater and will coincide with the ad’s content as well.

contextual-ads

What type of ads can I run?

Adsense allows you to run all types of ads including text, image, video, or interactive media advertisements. If you are the creator of an Adsense ad (meaning you are paying Google to put out your ad on other people’s website pages), you will just need to read up on the standards that Google expects of their advertisers so that you will comply with what they want.

The best advantage to Media.net is that the interface is easy to use and allows you to create and customize ads that fit your needs quickly. Some users have also stated that the application process for Media.net is fast and only takes a few minutes. Their account approval process is slow, however, which discourages some users.

One downside to Media.net is that they must also approve each sale that you make through their network, which takes about a day, on average. The guidelines for posting ads on the Media.net system can be found at: media.net/legal/programguidelines

Earnings Payouts

Google Adsense pays on a monthly basis for the revenue earned for the previous 30 days, no matter what the amount. Media.net pays on a Net-30 basis and has a minimum $100 earnings threshold. This means that you may be waiting awhile to receive earnings from Media.net unless you have a lot of traffic and clicks.

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Google Adsense Sign Up

If you want to learn more about the Google Adsense network or to sign up go to:

Google sign up. You only need three things to sign up for a Google Adsense account.

  1. Google account (Gmail or other Google service like YouTube)
  2. Web content that you want to use to promote
  3. Phone number and postal address

Using Infographics and Media

Once you read through this information and decide which ad networks for advertisers are the best, you will want to start lining up your content for your ads. Remember that your ads will not run on your website. They will run on other websites and searches that are related to your content. The better content you have, the more value you are providing to your customers. This will result in higher CTR (click-through rates) and more revenue. It’s a great way to make a good side income, and it is considered passive income.

To create an infographic or media asset, start with the basics. Think about what you want to include in your ad. What is most important to your brand that you want others to know. When you create Adsense ads, think about how you want to present yourself.

Infographics can be a great start, but you need some expert advice on what to include, how to create the images, and how to make sure they fit the specifications and standards of the Media.net or Google Adsense platforms. We can help. Once you have your digital assets ready, the sky’s the limit, and you can put them on one of these ad networks to start getting results and sales.

We are infographicdesignteam.com and we design professional infographics for your business or brand. Check out our online portfolio to see what type of infographic you might want for your Adsense or Media.net ad and contact us for a free quote.

No matter which ad network you choose, you need to create some quality digital assets that you can use for a variety of purposes. There’s no better time to start than today!

Leverage The Power of Social Media to Make Your Infographics Popular

Leverage The Power of Social Media to Make Your Infographics Popular

Infographics are getting more creative as brands continue to experiment with new ideas. Many businesses have jumped into the fray, and just like any other brand messaging tactic, Infographics too require ‘marketing’ to maximize the content reach.

Infographics and social media together reveal the evolved trend of ‘brand visualization.’

Social media has proved to be to be an effective tool from the perspective of brand marketing, irrespective of the domain in which your business operates. And talking about infographics, it is increasingly being used by different companies to communicate their message in an effective manner, in a compact visual format.

The crux of the matter is that brand communication is taking a new shape, and it is everything to do with catchy, visually-appealing, message formats. And, it is indeed an opportune time for brands to make optimum use of this new communication pattern, considering the short-attention-span the internet-audience has in today’s times.

So, here we are. Social media users are also tired of text overload. Any interesting visual sight is sure to attract attention, and even drive the ‘visually packaged’ messaging virally.

A majority of the viral links on social media are now videos or GIFs. A quick go-through message using Youtube, Pinterest, Facebook etc. leaves a lasting impression. Users are enticed to view the compelling brand stories (said through graphics or pictorials), rather than taking out time to read text loaded links.

infographics-and-social-media-together-reveal-the-evolved-trend-of-brand-visualization

In other words, a visual hunt is likely to fetch your better brand attendance now. If you have ‘brand illustrations’ or infographics to share, then go a step ahead and put it on social media platform, to gain quick online traction. You just have to get the combination strategy right. Here’s how:

1. Message ‘In-boxed’’

Bind your brand think-tank with social media subscribers. When you are trying to increase your brand reach (using infographics and digital networking), it should result in online conversations. Therefore, the idea is not to just present the brand differently but to do it to make a difference.

Social media users should be able to absorb the ‘implied’ message and pass it on. Once you get it right, your message or brand is expected to get multiple clicks in no-time.

2. Message ‘Checked’

Unlike your mass brand campaigning, through email or mobile messaging, for example, social media users have a ‘right-to-dump’. But then, the opposite is also true. A powerful Infographics, good in design and messaging, is expected to drive ‘brand impression’ in the most dynamic fashion. You just need to ‘tail-it-right’.

3. Message ‘On-board’

Once you start campaigning on social media, you will try and connect with the maximum number of users. Use different social media platform to maximize your reach. Facebook and Twitter are likely to be your first choice but, it is really Instagram and Youtube driving the ‘diagrammed’ traffic.

Initially, when you are cultivating a brand through online networking, it is good to use all social media channels available. A tried and tested approach works, to ‘personalize’ brand reception later, using the same e-channels. The thumb rule is to be everywhere to begin with.

use-different-social-media-platform-to-maximize-your-reach

4. Message ‘Mobility’

Imagine you make a ‘deal’ on your mobile phone. Infographics is your best way to reach the busy and mobile, social media users. Quick attention span and no time to read can only be dealt with ‘smart sketched’ web tactics.

An attractive display of your ‘message’ in the form of a simple infographic is the ice-breaker. Later, it can set the mobile social media users on fire. People check their social media accounts multiple times in a day.

5. Message ‘Sorted’

Social media impressions are here to stay. By, leveraging your brand content through ‘infographics’ on social media, you built ‘intellectual capital’ and ‘to-do image’. One, your customer ‘know-how’ is reflected through clear messaging, and second, once a brand is consumed ‘visually’, it is expected to create a better recall.

Brands are here to stay. Once you have connected the ‘product features’ with the right set of consumers, you have added value to the whole category, and at the same time, created a brand worthy in the segment.

It is now evident that visualization of brand information is going to reach the next level, with the help of infographics and social media both. As we continue to find ways to compress information and reach out to people who actually consume it, social media is a proven way, further fitting into delivering on your exact purpose.

You don’t need to tell people to come and see your brand. Instead, you invite them, confluence them, and at the next stage, you drive ‘brand-led’ conversations without making a real effort. If you are confident of having the right marketing strategy in place, there should be no reason to say, “I can’t do it”.

Infographics and social media channels are a lethal combination which should find a place in your marketing plan. Together, they form a consumer-led brand world, which survives on cutting visuals, designs, text, data, and knowledge.

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Rounding Off

It is important for a brand manager to put the best brains behind the job. Infographic Design Team is a team of strong talent put together to execute infographics projects. By good talent, we mean a diversified team of creative ninjas, multi-dimensional designers, and professionals, who can add ‘real’ value to your brand, viz. a viz. digital brushing of your brand image.

So, whether you need interactive infographics, short infographics, 3D infographics, presentations, social media graphics or video Infographics, our team of over 120 experienced professionals has delivered over 2000 projects to over 700 clients across the globe over the years. Our technical competency is adequately matched with our intuitiveness to assist you in establishing a strong brand-connect and creating an everlasting bond with your target audience.

So, give your brand the ‘Midas touch’ with the right infographics and turn things a notch higher by leveraging social media to take the message far and wide.