5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

SEO remains one of the most popular topics on the internet. Why?

Because webmasters are always fighting to get search traffic – the better your pages are optimized for search engines, the more chances you have to rank your content, and the more traffic you’ll drive to your site.

That’s not all; it equally means that you’ll be making a lot of money (provided your site is optimized for conversions).

It doesn’t matter whether you are in blogging, content marketing, affiliate marketing, social media, or e-commerce, the challenge is the same…

…Every website owner is searching for the right skills required to make their sites perform better in SERPs (search engine result pages).

However, while implementing SEO strategies, one area most people often fail to give adequate attention to is mobile SEO.

In today’s marketing era, mobile marketing is becoming increasingly popular. Any marketer who’s not yet paying attention to mobile traffic is not doing SEO correctly.

 

As more and more people are starting to use mobile devices for every task that used to be only possible on desktop, one thing has become apparent:

  • The mobile web is gradually taking over the internet.

And, I’m not talking about just surfing the net. I’m talking about everything from browsing social networking sites, checking emails, collaborating with teams, and making purchases.

According to statcounter.com, mobile browsers enjoy 53.03% of the total number of people who access the internet, while desktops have 42.19% and tablets have 4.78%.

Furthermore, in an article on the Hallaminternet blog, Jonathan Ellins stated that:

In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse the internet. On average, the combined number of mobile and tablet users finally surpassed the number of desktop users globally and the upwards trend is continuing.

Therefore, it’s important for site owners and internet marketers to pay more attention to the mobile version of their sites so that they will benefit more from these mobile users.

However, just like desktop marketing, mobile marketing requires the right SEO tactics to get you a significant position in SERPs.

Sadly, a lot of marketers still make huge mobile SEO mistakes that end up robbing them of a considerable chunk of internet traffic – thereby leaving a lot of money on the table.

What Are These Mobile SEO Mistakes?

1. You’re Not Using A Responsive Design

What exactly is a responsive web design, and why does it matter?

According to HuffingtonPost:

“A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.”

Responsive Design Example

(Source: Freshparks)

In 2015, Google started taking a website’s mobile presence as one of its ranking factors – this alone can justify why using a responsive design is essential.

Typically, one of the reasons why responsive blogs perform better in search rankings is because they provide a better user-experience over websites that are not mobile-friendly.

Additionally, Google likes the fact that responsive sites use a single URL as opposed to using different URLs for separate versions of a website.

With a responsive site, you no longer have to worry about creating different websites for different devices; your website will run perfectly across all devices.

Apart from all these obvious facts, there are also other vital reasons why you should instantly switch to a responsive design right now.

Responsive sites:

  • Enable you to reach more clients and customers on smaller devices (smartphones and tablets).
  • Decrease labor and costs as you no longer have to run separate websites for various devices.
  • Track and report analytics from one place.
  • Increase customer satisfaction, which will eventually lead to higher sales and conversions.
  • Stay ahead of the competition as over 44 percent of fortune 500 companies not yet mobile ready.

Finally, if your site is not responsive, you will lose out on mobile traffic as a lot of mobile users who try to access your site will quickly hit the back button and leave.

2. Your Mobile Pages Load Slowly

Just as people who access your site on desktop computers hate slow loading pages, so do mobile users.

According to Think With Google:

Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

Mobile Pages Load Slowly

The same study also observed 25% higher ad viewability and 70% longer average sessions for sites that loaded in 5 seconds vs. 19 seconds.

If your site takes too long to load, visitors might leave before they’ve even seen anything.

Apart from annoying visitors, Google also punishes slow loading pages and ranks them very low in SERPs.

In a blog post on the Appticles blog, Alexandra Anghel stated that, “when your mobile website or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs (that is, they can’t find information or it’s too slow).”

Below are the basic things you can do to boost your mobile page speed:

3. You Have Blocked Files

Internet marketers understand how critical search engine indexing is to their website search experience. This is why they always do their best to help the search engines to properly crawl and index their sites, spending time and money in off-page and on-page optimization such as website structure, content, links, meta descriptions, tags, image optimization, etc.

But, while it’s obvious that high-quality website optimization is paramount to success in search, not paying attention enough to the technical aspect of SEO can be disastrous.

If you’re not familiar with terms like robots.txt, XML sitemaps, microformats, and meta robots tags, you might be putting yourself in a lot of trouble.

Let’s focus on one of those terms right now – robots.txt.

Robots.txt is simply a text file whose function is to instruct search engine robots (also known as spider, bots, or crawlers) how to properly crawl and index web pages. Typically, the robots.txt file is placed in the top level directory of your site so that the bots can easily access its instructions.

Unfortunately, in an attempt to optimize a site and rank higher, some site owners make a big SEO blunder by shutting out the Googlebot from indexing their files.

How do they do that? They restrict Google’s access to their CSS, JavaScript, and image files.

And if your robots.txt file disallows the Googlebot from accessing crucial elements of your site, your rankings will definitely drop.

To prevent this potential disaster, always check your robots.txt files to see that no essential elements are disallowed. You can also test your robots.txt files on the Google Search Console to be sure that all is well.

4. You Don’t Have Rich Snippets

Let me ask you a question:

Have you ever noticed that when performing a search on Google, some listings often look more attractive and sexier than others? For example, check out the screenshot below:

Rich Snippets example

See that extra information like the star rating? That’s a rich snippet.

Rich snippets take relevant information from your blog and display them on your website’s listing in the search results, apart from the usual page title, URL, and meta description. This additional information can include star ratings, images, author information, etc.

Rich snippets are often neglected in SEO strategies, and this is because they are more tedious to implement than traditional on-page SEO tactics. But if you can spend a little time practicing how to use them, it will be well worth it in the end.

According to Search Engine Land, adding this extra piece of information to your Google search listings captures the eyes of viewers, and they can increase your click-through rates by 30 percent, even if you’re not occupying the first position.

Google loves websites or blogs that provide rich, accurate, and instant answers to queries. If you want to be the website that provides those instant answers, you should use Schema.org on your site.

Finally, using these kinds of rich snippets increases your CTR because it makes your site more attractive to users, and Google tends to reward these helpful additions.

5. Your Multimedia Content Is Causing Problems

Adding videos and multimedia content to your site is a great way to make your blog posts better and more engaging. However, you need to be sure that your site is able to play this content without any issues.

In a situation where this multimedia slows down your site’s speed or isn’t playable, this could pose a great challenge to your mobile marketing efforts.

Back in the day, all the videos you’ve ever watched on the internet were channeled via a 3rd party plugin such as RealPlayer, QuickTime, or Flash. With these great plugins integrated into the various available web browsers, almost invisibly, the viewer wasn’t concerned about how they were seeing the video.

Nowadays, problems occur when the audience suddenly attempts to view a video on an unsupported platform. This is especially problematic for mobile users who may not be using a supported browser.

One good way to overcome this problem is to follow Google’s advice by using HTML5, especially if you want to display animated content on your website.

With an ever growing number of people viewing video content on mobile devices, ensuring video can be seen on any device and with any browser should be of great concern to every webmaster.

Mobile SEO Mistakes

Because the mobile internet is so ubiquitous, optimizing the mobile version of your website will not only improve traffic, it will also go a long a way in improving your income as well.

Do not wait until you’ve lost your users before implementing changes on your site. People love sites that load fast, have responsive designs, and have obviously been optimized for their specific platform.

And in doing this, Google will reward you.

Implement the tips we have provided in this post, and you will surely notice some level of improvement in your SERPs.

What things do you do to improve your mobile SEO? What tips can you add to this list? Let me hear your thoughts in the comments below!

How To Upload Animated GIFs To Instagram [2020]

Why GIFs Are So Important GIFs are something which have rocketed in popularity in recent years, taking their place as one of the most popular things to share and create for social media networks of all kinds. GIFs are like a very short video which is on a permanent...

Best Time to Post on Facebook [Check this before Publishing!]

How often do you post on Facebook? Do you only post maybe once a week or a month? Are you obsessed like me and post every 10 minutes? Okay, perhaps that’s a little much. But with all the things going on today you feel like you need to post a lot to keep in contact...

Subscribe

SEO Mistakes to Avoid if You Want to be Google-Friendly

SEO Mistakes to Avoid if You Want to be Google-Friendly

SEO Mistakes to Avoid if You Want to be Google-Friendly

Ready to learn about some of those crazy SEO mistakes that you must avoid? 

Introduction

SEO is an important factor when it comes to ranking on popular search engines such as Google, Bing, Yahoo, etc.

Search engine optimization can help you build your website ranking, especially when you do it bearing Google’s many guidelines in mind.

If you’re new to SEO and want to avoid some of the most common mistakes, then this article is gonna give you a rundown of the many SEO mistakes to avoid to keep being friends with Google.

Wondering how to do good SEO and explore proper SEO techniques that take you further?

Ready for some cool search engine optimization tips?

Let’s go!

What is SEO?

SEO stands for Search Engine Optimization and it’s the process of increasing a website’s visibility on the unpaid results of a search engine.

This increase is normally referred to as organic, earned, or natural.

What’s so great about SEO?

When a webpage follows some basic SEO guidelines and strategies, that page has a better chance of actually ranking on search engine results.

But what are the best practices?

What are some of the SEO mistakes that can take your website from amazing platform to Google-hated content?

Wanna find out?

Let’s go!

Most Common SEO Mistakes to Avoid

Here’s a list of SEO mistakes to avoid:

  • Duplicate Content
  • Low-quality Backlinks
  • Lack of a Mobile-friendly Website
  • Keyword Stuffing
  • No Social Media Sharing Icons
  • Broken Links

Read and pay attention to each of these specific common mistakes you must kill when optimizing your website!

1. Using Duplicate Content

Using duplicate content is a major mistake when it comes to SEO practices.

Duplicate content is harmful to a website ranking because of the way Google categorizes it.

When Google detects duplicate content, it then has to analyze which website offers the most value to its traffic and will generally lower website rankings.

What to do, then?

It’s important to create unique, high quality, and plagiarism-free content.

man typing on laptop

When writing your content, you should take the following mantras into account:

Write content your readers will wanna read.

It should be informative, well written and be on topic.

It should have takeaway tips people can use every single day.

This is not only crucial search engine optimization advice but also one of the basics of SEO.

Make sure the content isn’t a word for word of another article.

This is where duplicate content comes into play.

If you find that you’re copying word for word and it clashes with Copyscape, simply rewrite the sentence anew.

Check your content for grammar and spelling mistakes.

Mistakes in your content can appear unprofessional and will turn you into a not-that-reputable source.

Use spelling tools and your own editing skills to pick up mistakes throughout the content.

Structure your content.

In order to make sure your content is both easier to read and more appealing, break up the content with subheadings, bullet points, and paragraphs.

Separate, create a specific structure, and ensure readers will read uncluttered content that appears to follow some sort of logical reasoning.

Awful, large bulky text can be hard to read through.

Breaking it up into sections can make it easier for the reader to really scan over, skim through, and get the answers they’re looking for.

Moreover, having a clear structure helps you get on the path to having the best website optimization strategy in the world.

Go for high-quality.

This is one of the proper SEO techniques everyone must know.

Use high-quality images and screenshots so as to help convey your message and bring life to your content.

The duplication of content is no joke.

worried man

Trust me:

It’s a big mistake and can negatively impact the ranking of your website.

By writing unique, high-quality content, you’ve got a chance to provide some value to your audience and ultimately make sure your content beats the competition.

2. Using Low-Quality Backlinks

Backlinking can be a powerful SEO method that can really help boost your website’s rankings.

However, it’s important to remember that not all backlinks showcase a high quality.

It all depends on the website that you’re backlinking to.

You’ve probably heard about such terms as Black Hat and White Hat link building.

Black Hat refers to the usage of aggressive SEO strategies, tactics and techniques which focus solely on search engines instead of bearing a human audience in mind.

As a rule, Black Hat SEO is an awful strategy since it doesn’t take the guidelines of search engines into account and can ultimately affect your website’s ranking forever.

You can be blacklisted by Google and face ominous search engine penalties.

As for White Hat SEO, it refers to those great optimization strategies, tactics and techniques which clearly bear a human audience in mind, and also follow search engine’s guidelines.

What do you think is the way to go?

What do you think is the best way for you to avoid being part of Google penalties list and help you to never go through a swift Google punishment?

White Hat, of course.

When it comes to good quality backlinking techniques, you should remember the following mottos.

Use the right tools.

Use specialized tools such as Moz to determine the DA and spam score rating of a website.

Ideally, you’ll want the spam score to be below 3 and the DA to be above 20.

The higher quality of DA backlinks you can gain, the better your SEO will be and the best SEO rankings you’ll be able to enjoy.

Don’t use PBNs.

Avoid using PBNs (public blog networks) to gain backlinks.

These websites are specifically designed for blogging and usually charge money for it.

man's extended palm

When looking at the metrics of this sort of websites, you’ll find that they’ll generally feature spammy links, bad content, low traffic, and an unprofessional look.

Get dofollow links.

Getting dofollow links is key to your overall backlinking strategy.

Dofollow links allow for link juice back to your website.

This link juice is what helps Google rank your website.

Some websites don’t allow dofollow links, only nofollow links.

While it may help traffic find your website and allows you to gain exposure, nofollow links don’t allow Google to count the link towards your SEO efforts.

Don’t stuff links into the content.

This will not only cause massive rejection from great websites but it’ll also make the content look spammy with many links back to your website.

Instead, use a link in the bio and one in the content.

Using poor backlinks can really hurt your website ranking and cause your website to become spammed as well.

Taking these tips into consideration, you can help improve your SEO in the future.

3. Not Creating A Mobile-Friendly Website

With the evolution of mobile phones, it’s important to take advantage of this amazing technology.

How?

By creating a mobile-friendly website.

It helps you use reach a whole new set of different customers who can also help you earn money online.

Mobile-friendly websites, or responsive websites, will adjust to the screen size of the device being used.

Without this important adjustment, your website will appear to be the size of a desktop computer but on a mobile screen.

worried young man

Doesn’t work, does it?

Mobile-friendly websites are well-ranked by Google, because they take the user experience into account.

Creating this type of websites really is one of the best search optimization tips.

Wanna create a mobile-friendly website?

Follow these basic guidelines!

Design it for thumb and one finger users.

This means that icons should have a good size.

Users must be able to easily click away and you should also include some easy-to-find navigation points.

Have a clickable phone number on your website.

Try to have a clickable phone number on your website since this really helps increase your overall conversions.

Responsive design is key.

Check your website’s responsive design on different devices to see the overall functionality of the responsiveness.

The responsiveness of your mobile-friendly design is crucial.

It creates better websites which are easy to navigate for both desktop and mobile users.

The more people can actually take advantage of your website, the better traffic you’ll have.

This will help your SEO efforts like nothing else.

In fact, it’s one of the techniques of SEO that will take your content to a whole new level.

4. Keyword Stuffing

Keyword stuffing is the process of stuffing many keywords into the content hoping that it’ll rank better on search engines.

In years gone by, this actually worked.

No kidding.

However, as time went by, Google has gotten much stricter and tougher.

It’s important to avoid keyword stuffing as this will make sure Google understands you’ve got some awfully bad SEO practices going on.

The end result?

Google will effectively penalize your content or website.

policeman

You must try to do some proper SEO, understanding SEO techniques that allow you to be safe and never risk Google SEO penalties.

You don’t wanna be blacklisted from Google so beware of these best practices in SEO.

Ready?

When incorporating and using keywords, you should follow some guidelines!

Ready for SEO keywords best practices?

Let’s go for it!

Long-tail keywords rule.

Choose a high performance or long tail keyword that you want to use to help rank your content for.

You can do this by using tools such as Google Keyword Planner, SEMrush (30-day free trial), and Ahrefs.

Include the keyword in the title once.

Moreover, include the keyword in the first paragraph, and every 200-300 words.

Senseless keywords must be expelled.

Avoid keywords that don’t make sense for the content.

tired person

Make sure that all keywords belong to the article in an organic and natural way.

The keyword should be relevant to your content.

Keyword stuffing is damaging and shouldn’t be done.

It’ll make sure your platform is featured on a bad website list.

What to do?

Use intelligent and proven keyword practices for the best SEO results.

Good SEO goes a long way.

5. Not Including Social Media Sharing Icons

Social media is a powerful tool that many people can use to help boost their SEO practices.

It’s important to become social media ready on your website to help improve the traffic to your site, thus improving your SEO.

It’s a good idea to set up your profiles on the most popular social media platforms that would benefit you the most.

Depending on your business this could be:

  • Facebook
  • Twitter
  • Instagram
  • Google+
  • LinkedIn
  • Pinterest
  • Snapchat
  • StumbleUpon

When setting up your social media presence, you have to remember certain important aspects.

Add social media icons to your website in a location that’s easy to find.

This should be along the top of your website, or on the right/left side of any blog or piece of content, preferably above the fold or right at the bottom of the content.

Make sure your social media profiles are correctly setup.

Your social media profiles should showcase the proper contact details, website URL, address and a high-quality image.

The professional-look of your website is key to your overall success.

Be polite.

Always be polite when interacting with your followers.

nice man

Moreover, commit to interacting with them on a weekly basis, even if it’s sharing a random post, images, or just asking a question.

Social media is powerful!

If you use these social media platforms to start with, you’ll have a better chance of improving your SEO through better website traffic and you’ll also get more conversions.

6. Keeping Broken Links

Broken links can hurt your website because they’ll help lead Google web crawlers to dead ends.

This means those links don’t count for your website ranking which in turn can negatively affect your SEO efforts.

Generally, many people won’t realize their webpages have an error unless someone tells them or they come across it.

These generally show up as a 404 error.

To help find and fix your broken links you’ll have to do a site wide audit and analysis.

You can use Ahrefs and Google Webmasters to help find and fix these broken links.

Fixing broken links is one of the best practices for SEO.

When fixing broken links, you may need to consider:

  • Checking internal links that lead to other pages of your website
  • Checking external links that lead to other websites such as resource pages or information pages

Broken link finding and fixing can be a tedious task.

Even so, it’s well worth it in the end.

By taking the time to really remove or fix your broken links, you’ll be sure to have much better SEO results coming your way.

happy man

Conclusion

Enjoyed the latest SEO tips?

Most of these tips were SEO mistakes in 2017 and even prior to that, so I wanna make sure you avoid repeating them in 2018!

Now that we’ve concluded our list of SEO mistakes to avoid and some of the most crucial and best SEO practices, you can obviously see that there are many errors you can fix.

If you find you’re still having trouble with your SEO results, you may need to look into consulting a digital marketing agency to help give you better results overall.

They’ll allow you to check awesome content on search engine marketing best practices and get some wicked SEO optimization tips!

Bill Sheikh

Founder of U-Thrive Marketing

How To Upload Animated GIFs To Instagram [2020]

Why GIFs Are So Important GIFs are something which have rocketed in popularity in recent years, taking their place as one of the most popular things to share and create for social media networks of all kinds. GIFs are like a very short video which is on a permanent...

Best Time to Post on Facebook [Check this before Publishing!]

How often do you post on Facebook? Do you only post maybe once a week or a month? Are you obsessed like me and post every 10 minutes? Okay, perhaps that’s a little much. But with all the things going on today you feel like you need to post a lot to keep in contact...

Subscribe