The Strategies AJ Saunders Uses To Make Over $6000 Per Month Affiliate Marketing

The Strategies AJ Saunders Uses To Make Over $6000 Per Month Affiliate Marketing

Today you’re going to hear the story of AJ Saunders on the Niche Pursuits podcast.

AJ has an interesting background. He started out as a musician, owned a jewelry store, produced kindle books, and now owns an affiliate site that is making over $6000 per month – and we get into all of that in the interview.

AJ is also a moderator of the Niche Pursuits FB Group. If you’re a part of that community you will see that AJ’s in there interacting, adding value, and approving your posts.

I wanted to have him on the podcast to really hear his story. You’ll not only hear about how he got into affiliate marketing but specifically how he’s built up this affiliate site making over $6k per month.

The site is about 3 years old and has over 1 million words of content – that’s a whole lot! So he has some good processes in place for hiring authors and writing his own content. He shares how he decides who writes what, how the site is monetized, and the entire process of how he’s built the site.

Listen to his story in this podcast hosted by Jared Bauman to get some motivation for your own site and online business. And if you want to connect with AJ you can do so at

Interview With AJ Saunders

Other topics covered in the interview:

  • Kindle book strategies
  • How to build relationships with other online businesses
  • The difference between different types of content
  • How to produce more content
  • How to write content that is suitable for monetization
  • The breakdown of AJ’s earning sources

And there’s plenty more.

Look out for AJ in the FB group where he’s sharing posts like this one on generating content ideas:

As AJ says in his parting words, “If you haven’t started [building out a website], start today. Join the Niche Pursuits FB Group and ask as many questions as you can. Get stuck in!”

If you want to get in touch with AJ or learn more about his courses, check out AJS Digital Group here. And, for those wanting to know what our host’s kindle book was all about, check out Jared Bauman’s Kindle book here!

Read the Full Transcript:

Spencer Haws:

Today, you’re going to hear the story of Aj Saunders. He is somebody that started out as a musician and then actually owned a jewelry store, produced Kindle books, and now owns an affiliate website that is making about 5,000 pounds. Per month, which is roughly six or $7,000 us dollars per month.

And this interview is conducted by Jared Bauman. So you’ll hear both of them here on the podcast. Ha is actually one of the moderators for the niche pursuits Facebook group. And he’s been doing a great job there. And so if you’re part of that active Facebook community you will see. Aja, is there a lot interacting, approving your posts and making sure that it’s a good experience there?

So I wanted to have ADA on the podcast to really hear his story. And so you’re going to hear, not only that background that I mentioned, but specifically how he’s built up this affiliate site that he has right now, that’s making roughly 5,000 pounds a month. It’s about three years old and it has a million words of content.

And so he has some good processes in place for hiring authors, how he writes his own content, how he decides, who writes that content, and then just how the site’s monetized and the entire process of how he’s built the site. And so if you want to hear. Aja story and hopefully get a little bit of motivation to build your own site, as well as some SEO strategies that you can apply to your own portfolio.

Go ahead and listen to this interview. And finally, if you’d like to follow along with AIJ or connect with him, you can go to his [email protected] Thanks again.

Jared Bauman: Hello and welcome back to the niche pursuits podcast. My name is Jared Bauman. I’m your host today, and we’ve got a wonderful interview in store for us. We’re joined by AGA Saunders. AIJ how you doing?

AJ Saunders: I’m doing fantastic. How are you doing

Jared Bauman: wonderful. Wonderful. So it’s bright and early here in the morning, but for you now, where are you joining us from?

AJ Saunders: So I’m currently a boss, which is in the Southwest of the UK. I would currently have a heat wave, so we probably have quite, quite similar temperatures. So it’s 10 o’clock in the afternoon now. And it’s about 30 degrees or so is about 90.

Jared Bauman: You got to say, that’s how you just kind of multiplied by three and round one way or the other.

Right. You had a similar similar here for me as well, but it’s not 90 yet, but it will be later on today. So go ahead. Well, I’m really excited today. Thanks for joining us. A pleasure. We’ve got a lot of great things we can talk through. I mean, of note, I know from my personal side of things is that I recognize your face as one of the moderators of the niche pursuits podcast, but you also have a podcast.

There’s a Facebook page. And you also have but we’ll also talk about some of your affiliate websites. We’ll talk about some of the different things that you’re doing and some of the different things you’re doing uniquely, I think with with ranking and monetizing your sites. Let’s let’s hear a little bit about what, what got you into all this.

So if you could bring us up to speed. Sure.

AJ Saunders: So I never felt after school, the right path to cut out was to get a university. So actually often studying music in London and I was there for about five years and I realized as much as I love music, I was never going to make it. And you know, the industry that I was getting into, which is session work is the only school really big in Nashville in the LA.

And the competition is just fierce. There wasn’t really a scene for it really kind of in London. So I, I came back to bath and I started to look at how to make money online. And I got into, I initially found people like pat Flynn and Neil Patel and from, from Flint, definitely. I found Spencer, I suppose it really resonated with me in a way that pat didn’t offer a wall and say, I, I still look up, look to pat.

I still read pat down again. But I found that the way Spencer  and Watson was doing was much more kind of back. And then I’d try various things. So whole background music. I try to start a little, it is temp agencies. I built a website for that. And then from there I went to affiliate marketing and such. I read everything.

I feel this pursuits and they’ll tell and. But dignity and those types of people, or I say, yeah, so I, I’ve had a really, really interesting kind of decade since I’ve moved back from London and yeah, it’d be really exciting to be an athlete for free. I’ve had lots of highs, lots of lows, lots of moderate successes, lots of failures.

So for example, I had a little jewelry store that we, this really exciting things where we got some national press, we have some brands that were exclusive to us, for example, Maserati watches. They hadn’t been in the UK til I broke the deal with a distributor to get them. I was the first person to carry them as that was really exciting, but it didn’t really go anywhere, but yeah, I’m sure we’ll come on to that.

But then I’ve had some real, real successes with some guitar e-books I wrote must be eight, nine years ago now, which I still make kind of 20, 30 bucks each both without the editing to, to that business. And so, yeah, so. I think I’ve seen enough people come and go to enough different kinds of business models come in and I’ve been blown apart by an update.

So by things happening in the market to kind of have some real insights in terms of what was possible.

Jared Bauman: That is a story that is a story pass. It’s fun to hear about. I mean, basically a music, a music career into my online career now. And I think the most important question that I have to ask now in this podcast is do you have a Maserati watch at this point?

AJ Saunders: I don’t. Oh

Jared Bauman: man. That’s awesome. I think that would be great. We’ll leave that one where it is.

AJ Saunders: Well, the relief, same thing I do. I’d have to say, because this is really quite crucial. There were a couple of months of Rossi watches, a caveat that I thought, and it doesn’t sell a hundred for myself and it lost this really niche switch Swiss watch brands though, that he had made Swiss watches.

I could have the life of me sell them. I was thinking, yes. Great. I’ll keep them. So, I agree. You need to get one, you need to get one for yourself. So

Jared Bauman: also doing business, I suppose

AJ Saunders: it is.

Jared Bauman: Well, let’s talk about, it’s interesting to hear you mention, I don’t think I’d connected the two, but I think the first time I had I’d heard about and caught on to the niche pursuits it was probably just the website at that time was I think Brian Spencer was on pat Flynn’s podcast.

I think you’re right. That might’ve been, I’m thinking back, I’m dating myself, but that was a while back. But yeah, that was a, that was probably the first introduction I had as well. And then naturally gravitated more towards the website side of things as time went on and looks like you did so. Yeah,

AJ Saunders: I just think we remember, I probably wanted to pat flair the baby eight, nine years ago where he was just kind of starting out.

And so he was very active into the comments and I think that’s really quite a, quite a few comments on the blog and say he here’s something that I clocked just kind of organically. So, I can’t remember whether they did like a, an interview with dots, but I just kind of clocked him. Cause I saw his name come up all the time.

Jared Bauman: I think they, yeah, I think you’re right. I think they did an interview, but you know, it could have been the same for me at this point. My memory is fuzzy. Let’s talk about your first website then. So was you talked about jewelry store. You talked about your car your guitar eBooks, and and these are things where did, where did websites play into this?

What was your first website? And, and, and you know, do you still have it, did you end up selling it? Did you just let it die? What’s going on with that?

AJ Saunders: So just going back, backtrack, I have a friend whose dad taught me web design when I was about 15. He was ahead of it after school. And I would say ever that we can, and he said, guys, I want to teach you how to do hates him.

I like to be adept at the programming. And it’s just so exciting to learn how to code and that kind of stuck with me. And then fast would probably be like seven or eight years, or they tried to start a little agency to sell batteries. I was ill. I was connected with. And so I built a website in HTML, not really understudy like viewpoints or bowball or different screen size, even I said, yeah.

So that was the, the HTML. I think I have that on my hard drive, a lot of people, but it’s on my hard drive, but I don’t do really fancy things like Flint boxes. So you can click on like say shrink sections that everything else is disappear. And the string sections with a pair of is falsely bouncing, you know, like, cause I knew nothing about SEO.

I thought let’s just make it as fancy as possible, but understanding. Yeah, how to actually write quotes. I’m

Jared Bauman: sure that wouldn’t do well on mobile these days. That would be the mobile before mobile first was a thing. Right,

AJ Saunders: right, right. Exactly. Exactly.

Jared Bauman: And so did that website get you traction? You know, I mean, no, I,

AJ Saunders: I I’m sure analytics appointments, but I’m pretty sure that I don’t have a flu.

Jared Bauman: Very good. Very good. I understand. I I think that we were all a little dark back in those days when setting up analytics was a little bit different of a proposition. Yeah. Yeah. So with the jewelry store post a university, is that a good transition to, to talk about that next? Or are there any gaps in there?

Yeah. So let’s talk about that because I think one of the things I think is really interesting about your story, and I know a lot of things. Probably can relate to it is going to college or university. And realizing when you get out that it’s not necessarily all it’s cracked up to be, or that it’s not the career field you want to go into.

And I think for a lot of the colleagues I have, that will be part of how they stumble into making money online. Have they stumbled onto an online journey, whether it’s something they do on the side while they’re trying to get out of a career field they’re unhappy in, or whether they do it, because I realize it’s just not a career that is worth pursuing.

So when you left music to pursue you know, your next venture in life you know, w why did you pick jewelry and, and how did that jewelry business end up going? And how did it lead you to your next thing?

AJ Saunders: So well, okay. So the first is the rest from Kindle books. Cause at the time this was 800 years ago, everyone was talking about how great Kindle was going to be.

And for me it has been, and again, I still have 20, 30 bucks. From from Southern kid Luba. I said that that kind of helped me to kind of see that there is a market for doing things online. I get it because his Kindle advocates do what’s as well. What’s your platforms. It’s like they had delivery for me.

And I just have to kind of put my content as that was game-changing in the way. And then from there I kind of got into, so how can I build some, like a scale, like a cell? I said, then the next thing is, okay. Right. So talk to me, a good friend of mine is a bit of a mentor is key, buy some products and try to sell them as a jewelry.

based sensitive that next logical step for me. And so I, now there are lots of people are doing that are doing retail arbitrage. When somebody buys where you can target for say $3 less, I get on eBay for $10. But people would really do that. I put in that kind of way so that I reversed that. So can you about this is years ago, so buy things from stuff like well, or my charity shops, cause that’s our car equivalent.

I’m buying my, and read it a little bit old books. I think he started with a son and with them for a bit of profit. I, so, yeah, so that was my kind of a whole kind of way. What extent is that big sentences? How, how can I, those are, I can sell that has some kind of actual value or  value that could help me get to that next kind important.

It’s not trying to say you didn’t have the capital to do so and a bigger, and so yeah, so jewelry hunter was a natural fit because the mock-ups okay. The competition is about grades. A lot of people, especially in the UK that, that small, independent doulas who have really horrible e-commerce sites. I said, there’s a grouchy.

You’d see for that. I’d say, yeah, so I didn’t know too much about the industry. I think that’s one reason didn’t work out. I also think looking back on it, I should have probably worked on more Herve. Gift wax, the market gift, whereas 12 or 10 months, whereas the, of the jewelry is mainly Christmas and Valentine’s day.

I see how these massive kind of spikes there’s that long drops of activity or very little activity. And so it’s a great way. It’s great way to learn business. I think it has to be in business to learn business. I don’t think you can bring a book. I obviously encourage people to get reasonable it’s possible and to think, to talk to as many people as possible, but I think you kind of have to get dirt in, down in the Bubs and figure out for yourself.

And so I love the skills that I, I know use all evaluations. I learned through that business. So I would change. Yeah, I wouldn’t change the fact that I failed. I would change the fact that it didn’t work out as I kind of plans because of all the, the amount of stuff that I load all around to things I carry with me to this day, as it, all of that is rental instead of an incremental, in a way it gets me to where I am there.

Jared Bauman: I think it’s, I I’d love to ask a couple of questions if I could, about your Kindle, your Kindle books and that they’re still selling to this day. I mean, yeah. I, I know what you’re talking about. That, that period of time where writing a Kindle book was going to be the fast track to riches. I wrote one, you can find it.

I think it’s still available on Amazon. I’m not sure I don’t get commissions to my knowledge to this day. I never really got many. What did you do to make them successful? You know, I mean, I know that some of those strategies are antiquated. We don’t need to go in necessarily to all the, all the old strategies perhaps, because the platform is different now, but I mean, to have something that you have early putting the effort into an eight or nine years, and you’re still getting a check from, I think that’s, that’s really fascinating, you know?

AJ Saunders: So I’m primarily supply, right? So I wrote 20 books primarily on things that I taught my students or the right. So it wasn’t how to, how to play 12 different blues licks, because there’s a million more that I teach that way. I still don’t teach it that way even all these years later when I did do some teaching then, and again, whereas.

I I focused mainly on. Okay. So how he, you teach yourself to learn, because I feel like it’s a much more practical skill. And so I developed eBooks around those kinds of things or around, and not concepts that I learned from teachers or learned from forums that people hadn’t really thought about. And so for me, I think how I positioned myself either was artistically, but the, I had a book already there because it was, it was already quite small, but there were people that were interested in that kind of thing because it wasn’t the technical kind of thing.

So that was one thing. The other thing that I did, I released by the 10 eBooks is just single eBooks and I put them together as a package, as I think that also kind of helps. So, and then, so yeah, so, so you can buy individual books. We can buy a packet of like the 10 basic series, little attend about series where you bottle twins.

As that, that is the, that is the reason I think they is kind of it’s, it’s worked out quite well for me.

Jared Bauman: And do you find that most people are now or back at the time, or even through time or purchasing that, that bundle or just the individual ones?

AJ Saunders: People are still punching the bubble bubbles. And that’s where I make a lot more money.

Which for me is great, but also we’re talking 5, 6, 7 years ago. I would hate to get email from people all over the world who bought the book. And that was the most exciting thing. Thinking, you know, that there was somebody in Australia who loves this book because they stick that thing and they sit five minutes out.

Jared Bauman: Oh, that’s, that’s pretty awesome. And the fact that they’ve stood the test of time is, is really cool as well. You know, that’s, some of you can really hang your hat

AJ Saunders: on, right? Exactly. Exactly.

Jared Bauman: Well, let’s talk about websites. Let’s talk about, we’ve talked about your first website. Yeah. She talk about your first affiliate website.

You know, w when did you get started? And I know you have you have a storied background in, in affiliate websites and you have several points. So I think there’s a lot, we can, we can drill into it. I’d love to hear about it. How you’re building those and how you’re growing those, but let’s talk about your first affiliate site.

AJ Saunders: So where is the ebook? So they’ve released a website to do with the eBooks. And at the time I just started writing them articles. I didn’t have a strategy. Didn’t have any idea will really heal research. And I was having to read more. I kind of got smarter and then started to think, okay. Right. So I’ve got some sort of traffic are be looking for more information of the books or looking for like practical downloads of blank sheets or westbound veterinary, et cetera.

And then I was like, okay, so let’s try write some blog posts. So I started to write blog posts around, keep basic keywords, another. I know I can start for, for Amazon. And this was years ago when Amazon was actually quite a profitable affiliate program. And so I started writing reviews of get, I have so like pedals or drum machines or cables I had.

And actually I still get a bit of money from that even now. Even though I haven’t really touched the website for a couple of years, but that kind of got me thinking in terms of recommend reviews of products that I’ve used or rugged reviews in terms of being able to take my knowledge and being able to kind of synthesize that into something that could be, be to somebody else.

And then the other piece that I wrote was how to build . So I do apologize, but if you have like offense pedals, sometimes you want to build, sometimes you want to be able to hear them together, click one button. I say, you build a sink and leaf. I say it’s six, you just to switch and a couple of jacks and an led and a resistor, right?

It’s really simple circuits, but you can chain more full of multiples of these together. I built quite complicated system. And so I wrote a post about that and put little affiliate links in that I still in the state get the other evil. That again, for people that said, Hey, I built this off your diagram.

I submitted it from that.  but it’s so cool to see people from all over the world, building what I’ve read. They’re like 5, 6, 7 years ago. So that’s w w was also, I don’t think, cause it’s like that post isn’t directly like heavily influencing, like buy this product, buy that product, but I’d be able to pepper enough produce in there to make it exciting to other people, you know, and to make it, you know, interesting enough that people will click on those links and be a little bit more.

Which is obviously important, right? So that was kinda the, the, the Genesis, I guess, of, of bill building we’re currently working on, which is my baby eco site. We should still be property here in the UK. And there are lots of,  lots of like a home cinema hosts said it’s hammered. I was actually writing about TV this morning, for example.

And so that’s really fascinating cause I don’t ever get hub reliefs and herbals mention, but that’s so important to me and in that space and so many ways of encouraging people to buy products that are affiliate products, but also a lot of these, I love these brands because they’re on the cutting edge of technology.

They’re not really like set up to do a flip stuff. So where you can talk to them about the affiliates, we’ll do marketing with them. They’re really excited. Cause they don’t really get those kind of opportunities because. Opportunities, the other influence marketing, which they have kind of a paper pad paid for a campaign, or they’re the general kind of PR push, which again is really relationship building.

And I said, for me, it’s really exciting to go to print some of these brands and talk to them about, Hey, let’s do something together, you know, running affiliate box, hanging around, trying to get your presence or whatever, brand of people with how we can continue to hit with people. Maybe we’ll there, they’re aware of the products and get them further down the lines where they’re impressing what y’all do.

And so, yeah, so for me, it’s really exciting.

Jared Bauman: So for the, for this newer site, you have this digital. It sounds like you are pretty successful in monetizing from an affiliate standpoint off of Amazon and not having to go through Amazon for the bulk of your affiliate commissions, but negotiating individually with the brands.

And it, it, and that’s working out really well for you to move away from Amazon for that affiliate monastery.

AJ Saunders: So I, I still do a little bit on others and I still did a lot of smaller programs through stuff like a wave, which is universal other kinds of success with people. So, so a couple of months ago I was just Googling it’s due for research for an article, I’ve had an affiliate program, I just emailed them and said, Hey, this is what I do.

Why are you interested in being heard in affiliates? And we had a cool, I tailed to you later and about an hour after that, I thought their affiliate program. And so I think that there are lots of opportunities. If you look for them, You know, I do think Amazon is great for certain things, but I think you have to kind of be aware of the fact that they’re there, the, the stool that you change the policies at any point.

And so I think it, it started to kind of see what else is out there. And the, the other thing I realized recently is I’ve actually found one of the brands. This is a direct from China brands that did lots of  products and they actually listened a little anyway. I think the commission rape that part. So that basic commission rate probably isn’t as good.

I wasn’t. Right. But there’s no reason that you couldn’t negotiate top or start with the basics and kind of build a good relationship with them, their case shades up and be able to cut that way as that all you have to do is just change a couple of links as the old day, I think highly technical, highly.

Yeah, smart. And just trying to be a bit clever with how you do things. I was so massive on. I was in, cause in the UK, the commission is still seven to 8%. And so for me, that what’s really, really well. Right. But yeah, I do see like with my guitar sites, but he little traffic into us, I’m still, I still do quite a bit.

This is when I was in the us. And so I do, I do have that honey perspective or they have that, that sympathy for the people that have been hit the last year, but it has to be a bit tough. And I get that. And I think the thing is to either try and diversify or think of a way that you can. Conditionally that will benefit you to the  than that.

A couple of ways to do that. I think you can be hub like product specialist if we take the brand, for example, and that’s how you can generate more, more fled through to Amazon, get a higher rate and commission essentially.

Jared Bauman: Yeah, that’s what I was gonna ask about. Like, yeah. What would be a good process for someone?

What would be the process you go through when you let’s say you have a product that you’re selling on your site and you want to you want to go out and find a direct affiliate relationship offer instead of going through Amazon, what would be the process, especially for one, by the way that that doesn’t exist yet, you know what would be a good process for going to the brand?

Like what’s the process you go through when you go to a brand directly and talk to them about becoming a.

AJ Saunders: This is a great question. Cause I actually did live day. Sorry. I saw you through Monday, right? This is quite so I’ve had the high pickup there, here in the UK. I reached their products and I did the Amazon.

I can get my 7%, but I really interested to see what her relationship I can build with them. So I’ll just email that, that press contact from their website just says, this is what I do. This is what I think we can work together. How does that sound to you? Is that something you want to explore? So I haven’t gone to said to them, you know, you must give me this.

You must give them blah, blah, blah. I haven’t gone. I want to, I do apologize. There’s about four. I want to date them the standard. Right? I can’t think of a better way for them to apologize, but. I think about that. That’s the right home approach is you want to try and date them? I think so far, the show has so many emails.

Like we, we all different people that work together to get something from me and the people that I is responses have have a company specified debate debate is able to drive this right. And ask if I could take a look for them or if I can help them with something. Right. So they’re not coming to say , is there an opportunity here?

I think if you step back and you say, right, how can I benefit the other person more than me to set off with you’re going to get their attention. We often forget, we actually communicate with other people. We’re not communicating with adults and warns and whatever we communicate within the person. It’s like, if you put yourself in their shoes or you used to mention it.

What you would like be selfish, say, what do you want as a sheep or as a person I put yourself in that kind of, lot of thinking. And even from that standpoint. And so for these, that one is kind of the general out. Yeah. The general economy contacts, then number two, I’ll probably try and find somebody on LinkedIn or Facebook.

I try and build a relationship with them. I just try and find something we’re really interested in and try to build a friendship around that. Not necessarily be trying to evangelize about product sandbox or why they should come to their business would be, but try to do something to get them to trust me, because then we had these conversations it’s far, far easier.

So an example that will come to you later is I just released a course and actually this whole story that I use daily, which is SEO power suites. I built a good relationship with a couple of their team members. And so one of the, we were quite friendly in the last kind of year. Yeah. In the last year. And so when I was  I was able to say to her, I’m doing this course.

I’m going to recommend your products and do a couple of modules on how to use your products. Are you happy with that? Who really sorts with your company? I’ve got your back say that’s absolutely fine. What you did for me. It wasn’t a question of, sorry. Who are you? What you want? You know, why did this? It was, that’s absolutely fine.

And then a couple of months later I emailed the CEO cause I’ve had it a than. LinkedIn. I said a wild ride of it sounds really exciting. Can’t wait to see it. Right. I said, it’s that little bit relationship building because it’s such a little way to getting what you want in

Jared Bauman: the end. So a couple of things I heard you say are personalized the approach CRI you know, use a branded, you know, try to use your branded domain in a lad dress.

You know, make it official, don’t whip it together and just send out a quick email, even. I mean, you, you, you do research, you try to, to, to, to, to friend these people on LinkedIn really get behind the the Mo the outward movement that you have towards the building, that affiliate relationship. Yeah.


AJ Saunders: The, the, the other things that I did, so , and it was a general evil. I said, Hey, these are two, sorry, these are two articles that I’ve written recently that may interest you. Right. And it was back competitive products, but it was also about what they do. Right. So says in that general kind of markets, I’m thinking even they just take three glance at both of those articles, they’ll get what I do and how it can help them.

I said, meet, demonstrate, and be trying to build trust off the bat in the most simplest and easiest way possible. If I say here’s something that may interest you, what do you think? Right.

Jared Bauman: I love your analogy of dating before you ask them to marry you, you wouldn’t go out on a first date or you wouldn’t ask him to marry, go out on a first date.

And so, I mean, it’s a funny analogy, but it’s also very true in, in, in business networking, you know you know, crawl, walk, run like three these people with and by the way, it’s a good strategy just to stand out. You know, like I said, we all get so many emails every day for all of our, all of our websites where it’s, it’s so direct and there’s perhaps a, a time and a place for that approach.

But when it comes to getting noticed by an affiliate or by a brand to help with an affiliate relationship, those are some really great tips. Those are some really good tips. So what other what other, what are the things are working for you with your with your affiliate websites right now? You talked about your main one being this home automation side what’s working for you right now.

Can you share some more, some more.

AJ Saunders: Sure. So, so, so I’ve, I’ve done. It is I, I try and split content between commercial content, commercial content as a commercial content is things like reviews or where I’m talking about say type of products. So like I’m doing a golf round up. So the best 10 putting greens that you have for your office, right.

Or golf clubs. And so what I do on that is I front make it really, really niche, or they trying to remove everything that could distract. So all those pages, you won’t see a single adverts because I feel that people flicking to that kind of page, they want to buy something. They don’t the trick with an advert.

And actually the PA the advert may be 50 cents. Whether I may make $5 in a click-through to your products. Whereas if I was talking about how to improve your golf swing or how to improve it. Your particular, sorry. I really have, I don’t know anything about goals. So this is a little liar I’ll wrap the constants to abs from, from our sense or media vital always is like, because I feel that the best way to build the ties.

And so I feel if you’re running an affiliate sites, try and build different page templates for the different content you’re putting arrows. I really hone down on what actually you work these sake and try and get rid of every everything else. Other than that one, or there’s two actions that you take because you have a book’s hard probability of them taking the action.

And the other thing is, so if you uses some of the assets because of the page load time, because of all the scripts behind it, the moment you take that off the page, and you just have affiliate content, your page loads up a bit quicker, I say, you’re actually helping you with retinal site higher because you will think, you know, over all the pages, you know, if you have to set your haters really quickly and like, like 80%, oh, that should have an effect raising those up and say, if you say being a critical of ranking factor, even though it’s not a major one, but it’s being critical.

And I would argue that actually as, as a user speed is really, really crucial because you don’t want to be starting to waste your room. Right? If you can improve 1, 2, 3, 4, 10% of your site, you then left everything else. And that can have a significant impact on your revenue, your profit.

Jared Bauman: So this site that we’re talking about, if you, if you can share any any numbers of even if there were kind of round numbers about how much it’s making per month, how many page views it’s getting, how many articles you have on it, just any, any details.

So we can kind of get our minds wrapped around what you’re working

AJ Saunders: with. Sure, sure. So I’ll do about five, five K profits. You get pounds about 500 or $600 schools. And yeah, so I worked with a couple of writers who I’m moving more and more into being just an editor, which I feel is kind of a thing. And it’s obviously a bit less time consuming for articles versus having to just edit.

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So yes, th th that that’s kind of where I’m at. So yeah. So w within a couple of thousand hits. And yeah, it’s

Jared Bauman: really good. Yeah. That’s a lot of that’s a lot of money to be making off of one website five. Yeah. 5,000 pounds. That’s probably six or 7,000 us dollars. Pretty much, you know, I should, I should have had that translation up while you were saying it, but yeah, so that’s a, that’s a substantial amount of earnings and five to 600 articles is quite a volume of articles.

How long have you been working on this stuff?

AJ Saunders: So I think in the last kind of three years, I’ve written about a million flat websites. So. I I, Ricky heaps, I save all this kind of things. Right. So I know that like different workouts. Yeah. So I think it’s about a million billion was

Jared Bauman: so that’s a lot of words.

You mentioned writers. So what how, what’s your process like right now for keyword research working with other writers versus you writing them. I heard you said that you, you, you also like to write articles, what’s your process like to find those keywords, to get them distributed, to writers, or to write them yourself, to get them published?

Cause that’s a lot of volume. I think you must have some systems in place to get that kind of.

AJ Saunders: Sure, sure. So I separate articles into, well, I can write any water rights and so any work bra, that’d be a journalistic kind of 10 ways to. Temporary new golf swing hole, you know tell ways to fish this weekend.

Yeah. Any working right there with enough research with enough kind of thoughts. And so that doesn’t really need me, but so we may not understand the minutia role of say ITTC F sorry. I F TTT, which is in this than that. Right. Which is a component of language that we use  right. Just to I, so yeah, somebody could do the research, but it would then need somebody to go through and check every word and makes all that.

It was kind of accurate as this concentration is better for me to just say, right. I’ll write up myself because it is complicated and it’s not sorta, you can just kind of pick up. Right. And so that’s how I kind of separate things are then. Are there started taking a more kind of topic view. So I’ve always had topic view in terms of keywords.

So I’ve never really relied on this writing for like a keywords. I kind of think of the keywords as a topic. So my keyword, maybe how to improve your golf swing, but then I’m thinking he writes tequila. They write me for golf, swing, your golf, swing tips golf, swing improvements you know, et cetera, et cetera.

Sure. I started thinking to this kind of topics, but I’m also thinking in terms of the water topic. So if somebody comes to my website, how can I get them to sell the website? And it encompassed everything to do with say golf swing. Right? I said, the topic of golf swing was may actually have a hundred alternative articles that he writes out.

Right. And then it’s just about them trying to find the, he wasn’t sensitive to what you can actually write before and what you can actually write for the overlap. Hmm. Hmm. So for a great example is recently I’ve just written about herbals mixing system, for example, and because it’s a dealer system, I found a dealer in the UK, who’s given the who’s released to process all that websites, which they probably shouldn’t have done.

But for me, that’s great because in my little piece, obviously I’ve talked about price and kind of general sums, but since they went and did this research, and finally they bought prices on their websites, I can grab that process off and say, well, so as I posted this process from four years, three years ago, four years ago, whatever, right.

And I’m not saying this is correct, but here’s the process. So here’s what you typically may pay for a system. I brought it out in more depth. And so I can start ranking for, you know, there, the whole herbals makes a decision. Cost or prices of blank as that, that could then get me to, to get people in who may have some understanding and be able to open up and read the original article without read some other articles I’ve written about that, that particular brand, et cetera.

And so, yeah, so it’s about trying to think of individual topics and then the whole topic as either. It’s hard to say. But again, I try and focus on relive volume. I relate composition and yeah, that’s what I’ve learned from Spencer, because I’m determined with everything. I write all the majority of what I write.

I can record the first page. And so obviously that’s what possible is obviously that is a great goal to have, but I feel that actually, if you get your targeting right to begin with, you should increase your odds of ranking really well. I think if you can read really, really well, it doesn’t really matter.

Yeah. How big or how it clever reports that the keywords are, because you will realize you you’ve raised this value to right here that highly, and I’ll start ranking you for others. Kita. Obviously you get a couple of links and bolts as well. You then you’re off to the racism. Right.

Jared Bauman: And when it comes to the content that you’re publishing what is this, do you have a preferred split between informational content, commercial content?

What types of informational content are you writing? Is, is it kind of that, how to those guides, is it more questions and responding to questions? You find same question when it comes to your commercial content or the individual product reviews, or are they a kind of more roundups because I’m at that volume of content, you probably have a good, a good assortment of different types of articles.

AJ Saunders: Sure. So commercially, I like to do like a round of a lot of the top 10 or top five and right. Cause I feel that that’s a really regard sickle idiot. If you’re, if you just started on something, I just want a quick comparison. If you can look at five, I read, read a couple sentences about eight products that will help you.

Whereas if you’re not so sure about the products, you will read it in that for you. Yeah. So why do they then go? So I’m believe, right. Like say the 10 best golf buttons, and then we’ll run it around each golf butter in that article. I linked the two, but then I might think, okay, what supports do people want?

Who may be a step before that? And so people will follow that may will say, yeah, how how’s the, how like putting bike guide or how to pick the right putter for, for your short game. Right. And so, yeah, you’re absolutely right. So it, it it’s, it roundups, it has single reviews. It said how to use it. And typical questions appeal.

They are. And I get, I think unnecessarily, I, I think I’ve probably heard it from John  probably, I apologize. Don’t forget your name wrong. That stops fat stacks blog actually. Fantastic. And you don’t know his mailing list. It should be because it’s just absolutely incredible stuff, but he, I think he writes quite a lot to that kind of just they’re realistic questions that generally Nope, highly popular in terms of results or composition.

But I suppose the content that people will make sense and you can write authoritatively fairly easily and get quality pub publish around those color touch question. 

Jared Bauman: and you don’t necessarily need to be the one to write a lot of those because they’re pretty easy to research. Pretty easy to give your side or your writers.

Yeah. Yeah. I know on one, on mine on my largest website one of the top five pages for traffic every month is an article that focuses on a keyword that I think a refs H refs said had a total of 10 monthly searches. And it, it ended up ranking for so many other terms. And not obviously not all of them go that way as a matter of fact, the vast majority don’t, but it is, it is a Testament to the fact that this, you know, going after really, really long tail keywords that are very, you know, have very low competition can be a great strategy for getting a lot of traffic.


AJ Saunders: But that ties into the intended as well. So w when you’re talking about products, if you’re just trying to optimize for say the product, then. You will compete with Walmart. I was at target, whatever, whatever, right. When even trying to target beauty right review, and you’re trying to target such and such or review it, review the title in the URL.

And in the both of you, you then actually up jolts and get your ranks because you’ve caught me on  and therefore you actually can compete better because you set your intent correctly. I think. Yeah. I think at that point, you know, you may only be talking to him. He was like 2013, such as a month, but actually even the top three spots, which should be relatively easier, you will actually make more.

Right. Because you know, nobody’s going to look for your six page, unfortunately. Right,

right. I think it, I think oftentimes it is might’ve matters. It’s kind of convincing yourself that actually as much better as a publisher for me on lower keywords or low volume, low competition, keywords, the truck be really oppressive. I get

Jared Bauman: that way and get no one because yeah, you’re right. Even if you write the, the, in a very, even when you write for a highly competitive topic and you rank, but you’re only on page six.

No, one’s going to view it anyways. Let’s talk about the way that the monetization breaks down for your site because the. The way that you have written your content yeah. Is it makes itself available for Amazon affiliates for direct affiliate partners for advertising on the site. I mean, how do it, do you know how your monetization breaks down?

Are you making most of your money on your Roundup reviews from Amazon affiliates? Are you making more money from your individual product reviews and direct relationships with affiliates? You know, how does that break down? So

AJ Saunders: affiliates count for, I think like 85%, like 2% of my actual revenue and the advertising is about 10%, but that’s because obviously if you’re selling Hi-Fi again, I am, the power is far more than you.

Let me first click. But that’s not to say that that’s, that’s the best model or that’s, that’s just a little I’m I’m using But then it would just go away tomorrow. I still wouldn’t want to have those adverts on the side to keep me pay the bills, essentially. Right. Just also go ahead. I think individual reviews generally convert better and get me more, more actual revenue just because I think that to rank.

And so I think I’ve read the reviews like a little bit tricky to run full. And so I wouldn’t change. I wouldn’t get rid of them necessarily, but they, they don’t rank as well as, so they don’t really producing revenue as other, as other single place.

Jared Bauman: Yeah. There’s no doubt. There’s been a bit of a push for from a lot of site owners.

To move away from Roundup reviews to other types of, you know, monitored monetized content, just because it is a lot harder nowadays for certain queries to rank for those those Roundup reviews and those best X for Y type queries, you know? So that, that makes a lot of sense. Any other tips to share in either any of the things like, if you were to say what’s, what’s one, what’s one more thing that has, has caused your site to do so well to hit that five, six, 7,000 per month revenue target, like what what’s is there anything we didn’t talk about that you think really distinguishes the site?


AJ Saunders: yeah. And you sound a bit bit weird, but I like to think of what I have just intrinsically is I’m I’m happily exuberance. I, that sounds like contradiction in terms, but I I’d happily either it to just keep going. The PA Paula, what I see and probably why a lot of people give up is don’t is that they’re pushed through.

I think for me, I love what I do. And so that just kind of keeps me going. And so when I had this frustrated then were things that go well or bunks wherever he is his, or wants to be. I just come back to the point of, I enjoy what I’m doing. This is fun. It pays the bills. Well, they’re going to be wrong, but it’s just falling back that natural cycle of ups and downs.

And you say, okay, great. But yeah, this is what’s out grail, you know, but I’m just gonna keep going. So I think that’s part of it. I think the other part of it is realizing where he can get track. Should we come. As I think there are topics that there are some topics that Aegis, you know, how hard you try, it’s just too competitive or there’s a game, or you’ll recognize back.

That is those place to set because she was so my personal products, for example. Right. So there may be a way for some of these to start a parcel violence site, I guess, an attraction, but yeah. Then we’re going to get traction right. About mortgages just because Gillet will never like them before that. And so I think part of it is realizing you can always find out battle digitally.

You enjoy today that can be profitable, right. Or you can find an uphill battle there. So that’s going to be highly unprofitable that you’re never going to get anywhere. So mortgages add to me, I’m not trying to shoot something. That I can at least try and have a drop of the extra in the color effect. So that helps they make money rather than try to bulldoze my way through a 20 foot concrete slap.

Jared Bauman: When you put it that way, lean into the first point, you said about sticking to it and about pushing through the highs, the lows, and just continuing to get up every day and and, and write content, produce content, build your site. What, what, what has the success curve been with this site? Was it pretty quick to earn money or has this as a success you talk about now, has that been more of a recent coming?

AJ Saunders: So I gradually improved everything. And so one thing I put in place about two years ago with a content map, which will, will come and talk to the second. But the content of that to me, really, really helped me. Build up premises for our businesses. Alicia, I’ll be working with somebody who has probably worked friends called Christina.

Who’s just incredible approval processes. Basically. It’s it’s building practices. It’s your business, the main, the ethos, the, to show up you’re on full capacity every day as well. For me, I like to talk about with clients and with friends about having the minimums. And so for me, having like daily bidder, so may have like three things I need to get done every day.

Well, two things I need to get done every day. And as long as I get those things done, I’m pushing everything. But what, and therefore what you know, in all I do is I see things at least I know things are set forwards. Is that the actual off that I can then do crazy things that they waste time may be highly profitable.

But maxi, you have a

to the old boat. Right. But I do think, you know, it’s about having a minimum is that you shouldn’t do a full every day. I haven’t had the process  to show up, has to be on full health all the time.

Jared Bauman: That’s great. That’s good. Yeah. You know, those processes can keep you I’ve talked about all the time. You know, if you, if you are able to prioritize your day or your task, list it to get the most important thing, you know, to prioritize it so you can focus on the most important thing.

It can be kind of crazy for your productivity when it’s 9:00 AM. You’ve been working for an hour, but you’ve gotten the most important thing done already. And the rest of the day, it’s still very important things to do, but you know, you’ve already gotten the most important thing done, so it can be really motivating and compelling.

AJ Saunders: Yeah. But, but I, I also think about having to like, bye. But knowing what you need to get done each week, you can have all the distractions. If you cut out all the, all that time that was spent, or they events that hall or looking at Instagram or whatever, which is, you know, don’t get me wrong. Yeah. Free tires, free time.

But, you know, I think it’s easiest to say, right. I want these five tasks to complete this week. Let’s just do that before the end of the house. And then everything else becomes easier.

Jared Bauman: Yup. Well, let’s let’s talk about your time as a moderator in the niche pursuits Facebook group, because yeah, let’s do it.

That is, that is fascinating. And I think that it’s going to give a lot of insights for people because you see, I don’t want to say all of the questions, but man, do you see a lot of questions come in from people? And I’m just curious how, like, what are some common questions that you see people have. And it, you know, like talk through what it’s like to just learn from all these questions you see and, and share some of those with the with, with, with every listener.

Yeah, sure.

AJ Saunders: Let’s do it. So I’ll give you my top three. So we’ve got to see all the titles of money. And so I think people have this misconception that a to start all my business, they need lots of money and they don’t. And I think you see the best hosting package and the domain name and to get basically a package and the domain name probably in a year about 5,200 bucks a year.

Right. And then you can try to do everything else yourself. We can try and find ways to do so to find low cost way to do things. And so I think people have this misconception that because of starting a business, it’s gonna cost me a lot of money. Cause they’re, they conceptually the businesses thought in like a retail store.

And obviously you started retail store, you’ve got stock. You need to get shelves, tilled, et cetera. And I think the benefit of starting an online business is the associate to do it that you just need to think, okay, I need hosting WordPress and a domain. I can get going out a theme. And all of those are really, really cheap.

And actually you can have a little bit success and then reinvest as you go. And so I would just say if, if, if you’re struggling and you listen to this, now you’re thinking I don’t have enough money try this weekend. And the next month it’s a couple together 50 bucks or yeah. Or a hundred bucks, maybe, you know, cellulose doing something.

If you have a skill at sells a little close, sell some junk house, your house as thought with that, buddy. Right? Because it’s searchable to start. And it, you know, it breaks my heart to think that people are held back by this notion that they need all sorts of money, but they don’t so think as small and yeah, th th think, think small and start as small as you possibly can and build from there.

Don’t imagine that it has to go with it at the step 10 figure how you can start step one. Right. I don’t know, I guess, I guess great way of saying it is, let’s just imagine Starbucks started as two guys with an old B2B band, all the camper who was selling coffee, you know, from the road side. Right, right.

They didn’t start by having this, this epic kind of management structure and fathers all over the world and rushing applaud six. Yeah. Employee retention, schemes, et cetera, et cetera. They started with as little money as possible and just try to make it work right. I’d built from that. And so I think you have to adapt, adapt that mentality.

Sorry, adopt that mentality. I just got it from the

Jared Bauman: and go from there. And so that’s one of the, one of the most common questions and one of the ones that you see a lot, what are some others that, that are, that, that, that you see get posted a lot or get a lot of traction when they get, when

AJ Saunders: they get posted?

So this way it’s time. We, we touched on time, so I’m not going to reiterate, but I just say planning what you think you need to get done each week. I just trust it to that. So I say to, I say to people all the time, it’s more about consistency and being clever. And so if, if, if all you can do is post once a new post once a week, I publish a new post a week.

The be consistent with it. You’ll get far, far, far, far, far, further wrong. That EDU wrote an article for the next 30 days and killed yourself and then did nothing for the next year. And so decide what you’re gonna do. So decided to publish one post post the week. I’m gonna do two Facebook posts. I send an email as a, once you got basic list the tasks, you can then check your progress as often as you can.

weekly and just stay on course and be consistent.

Jared Bauman: So you’ve had the opportunity to, to see a lot of these questions posted. What are some of the things that you’ve learned? What are some of the values and the insights you’ve gotten out of it? Because it’s often, I feel, you know for me doing these podcasts somewhat similar, where I get to learn so much, and I’ve learned so much from interviewing different people and you get to see so many questions come up.

What were some of the, what are some of the valuable takeaways you’ve gotten from, from from monitoring?

AJ Saunders: So one of the things I have been encouraged by is just the scale of people. We have the group. So last week, for example, some of them have posted, I’m going to probably get this wrong, but I think they crossed 300 bucks for the first time.

And I went the next day and looked at it. It has to be like 20, 25 COVID. So people just say congrats. And to me, that’s just, it just, it, it just warms my heart because it’s just thinking how incredible is that, you know, through your bucks for baseball, isn’t that amazing, but that’s really, really cool. But then we have people from Africa, from, from south Asia who are doing incredible amounts of turnover, you know, who  have the best internet connection with the best computer, but I find it really, really inspiring.

So that, that has been really, really insightful. Yeah. And again, did that encouraged me to keep going and keep persevering? And I think, how did those little drops the sunshine, then again, really helps you, right.

Jared Bauman: It can get very lonely a business, right? You can really get isolated and not, if you don’t pursue that sense of community, you can just be on your own island publishing content and thinking that, you know, the rest of the the rest of the world has gone away while you sit there behind a computer.

AJ Saunders: Yeah, yeah, yeah. Yeah. So I’ve seen that. And then personally, I think I’ve learned a lot of hours how to outreach because people will post the best hilarious evils they get into how people live off the link. So that can be really incredibly insightful and sort of how it can inform your way of asking about links.

Also when people will post their success of what they’ve done in the steps that I’ve taken, that can give me either one or two tips, I can then go and apply. So. What a question. I always say, because I’ve seen pretty success myself with this is building internal links. As I don’t think people are building up links to kind of keep people on their website or to get to relevancy to Hugo.

And so when people have posted about  cross she’s up. Yeah. It really, it really hurts me to go, go, go, I, and do that. Her fellow west Brom says Spencer’s tool and he’s helping people do that. But yeah, those sort of things, it’s really, it’s really insightful to see, to see that. But, but also, you know, obviously how other people are tactically.

There are things you you’re completely right. It’s so low. It can be so lonely. I think if you don’t work with the same people, you don’t hear our input all the time for other people. And so having a forum where you can discuss things openly, honestly, and get good feedback from people that may not fit here.

The, whether you do e-health by that whole thing, I think that’s so horrible.

Jared Bauman: Yeah, that, and I think a lot of us, even those of us who work in teams on a day job yeah. Have realized the value of these types of things. Because with COVID so many people ended up working from home in isolation and it really does bring back to you even just the value of a team and the value of input and value of different ideas, different ways to combat the problem or challenge and trying to get a solution.

And we all deal with that every day. How do we, how do we get this article to be, to get from page two, to page one? How do we crack the code on getting people to to link to this article or those sorts of things? So, yeah, that’s a really good point. You brought up and I think for everybody listening, if you’re not a part of the niche pursuits, Facebook group, it’s just all you have to do, what is the process to get accepted?

Just fill out to dash to be accepted and you have to answer a few

AJ Saunders: questions. Yeah. So there’s three questions. You all have to have, the whole business will be interested over diseases. It has SPLOST with an email address and then there’s an optional form. So I give priorities to people that actually say, yes, I have all my business or no.

And explain what else do you help the group? So for example, I have one guy this week who said, I’m not interested. It’s not a business, but I’m really STF my company. I sold more Batman. I like great Colin. And then, yeah, so the opposite question, the ends can be really, really helpful because that informs me as a moderator or the other boss raises how we can maybe help you.

I said, if you’re starting with something really, really specific, that’s in my understanding, I will likely shoot you an email or a Facebook message and say, Hey, how can I help you with X? Right. Because I’m that help? I know that to learn, et cetera. And so for me, yeah. So if. The Mo the more detail you can, part of that Haitian form, the more likely you’ll get in, or the more likely you’ll get help,

Jared Bauman: any any, any easy ways to not get passed any quick tips on ways not to get past AJS so that people can make sure not to make those mistakes on the on the application.

AJ Saunders: So these ways to get, to get rejected, to not write a

Jared Bauman: link, anything. Okay. There you go. So you guys have to explain yourself and AJS probably give you a chance.

AJ Saunders: Yeah. Right.

Jared Bauman: So switching gears a bit, you, you have a quarter on for affiliate marketers. What’s talk about the course. Talk about what’s unique.

Talk about theories you focus on in your course.

AJ Saunders: So about two years ago, I tried to, processize what I was doing and started developed a framework into the, how I write content. And I realized most people make the mistakes with content. They try and they try and brainstorm too infrequently and they try and put all the onus on making a list of  in 20 minutes.

And they messaged us on what the idea theories. So part, part of the course is talking you through. What Ladera is. So the idea is so that you could write about, it’s not that you will run out, but it’s sort of, you, could I talk about how to find kind of keyword ideas and then, you know, and then try and encourage you to do something every day.

It’s Trump on this every day. So for me, I, I did constantly, so maybe I recently, I think, Ooh, I’m interested about that. I maybe from wrestling symbol around that, or, or hadn’t thought about that, that’s every question. And so I’ll, I’ll play into the, to my, my spreadsheets are then talk about how to validate keyword ideas and how to, you know, so I’ll give you 10 ways to cope with like Sheila Dez that had a bow that Q ideas until they had a fine low competition keywords, it can actually right before and then talk about how to actually make that into a draft posts that you can start to write around and then talk about how to monitor.

He was a header. He was a ranking I had to. Make sure that you’re, you are actually putting the processes in place and things outbreak here, what to do about health to come back through it. So it’s a really easy system and it’s a really expressive head around the course is delivered in 16 individual modules and with a full color workbook and I lots of templates and external resources as well.

So it is it’s meant for people that running affiliate sites. Cause that’s kind of what I do, but I’ve got clients who have running blogs, who I’ve taught the system team and they’re doing really well with, and it started to generate inbound traffic. And because you’re a blogger, they’re not an SEO. They don’t have any kind of high-level Lloyd’s about how to generate traffic.

It’s about having a system that again, puts the guests we’re calendar out today. The able to, to make really good decisions really quickly and build out a whole book. So how a couple of books, a content creation with a minutes. So that’s, that’s what I, that’s what my course does. Okay.

Jared Bauman: Wow. That’s a, that’s a compelling argument.

I didn’t ask you about it earlier with your site. And I, I meant to ask you about it, but he’s probably a good time to ask now as it relates to the course, but what, what does, in terms of the course, or just in terms of your thoughts, what, how, how does link-building play into what you do and your thoughts for an affiliate website and how to monetize a ranking?

AJ Saunders: So link-building does. And so I was very lucky to have more or less friends does a lot of Roundup posts, like expert round posts Elena. And so I’ve done probably about five or six in the last two or three years since I’ve done that. So that’s been a really regret source of link building for me

Jared Bauman: talk people through that.

What does that look like? I know, I know her a bit in passing as well, but what is something she did for your site? She would do these for your site or is it something you’ve worked, participate in to get links back to your site?

AJ Saunders: So I participated in and then she has actually helped me put together some more for my sites.

You know, what was actually really great, cause she’s a really close friend of mine. I said, can you help me do it? And she’s talked me through it. I was just like, she made my life so much easier because I didn’t have to think. But yeah, no. So contributed to, to these, these roundups. And what’s really, really great is about funding.

An open question to ask then finding experts that you can network with, who can supply you with an answer and they can look back to your sites. What’s the question guys live. And so for me, it’s been great because I, I can hopefully give them a really believable outset, get lit that way, but also that can help her with the social posts out or put things out in the newsletter, those kind of things, which then gets traction and it helps them to write as well.

And so that’s been really helpful. I’ve also found doing things like links, walks, where a company they approach me and say, would you, would you accept guest posts? And I’ll go, yes. Great. Let let’s do that. And then I’ll say, can you find a soft colleague Rachel, about this topic, which is sort of the world experts.

Would you mind I’d be writing something similar or about that topic in, in a, in a different era of that topic? Or can you give me a quote for that piece there? Then you can look back to me. A lot of people will say, yeah, that’s great. And so I’ve done that. I’m now at the purchase where I’m starting to look more as a more kind of, as a strategy of getting things out, marching to rank.

But yeah, so, so far that I’ve read king six-minute of my articles without, with how he did let him back links. And so I know what’s up getting back links in that will then lift everything up. So I’m really excited this next stage. But then the other thing I’ve done is I was trying to be really tactical welder building to make sure that every, every article has a link pointing to it.

If I can get the human link, I’ll try and do it, or that’s, that’s always possible, but I’ll try. And then just try to look as much like utility as much as possible to try and encourage girls who look to crawl my site. It’s cruelly all schools and it’s to index there’s articles. So yeah, so that’s been my hallmark process, but yeah, that’s why next one.

Next step one is to start building looks more like sound

Jared Bauman: very good. We covered a tremendous amount today. How from background from your first HTML site, from selling watches and not getting to keep one for yourself, either from your websites and some of the ones from the music to the home automation that have been doing well to your Facebook moderating and what you’ve learned from that all the way back around to your course and whatnot.

So lots of topics. Thank you so much for coming on and sharing. Is there anything in kind of in partying or is there anything I didn’t ask you about that you want to, that you wanted to highlight that I didn’t, we didn’t touch.

AJ Saunders: No, I, I guess I just like to reiterate it. If you haven’t started your lesson, please start today.

Please join our Facebook group. Please ask as many questions as you, as you can, because the sheep questions in life are the ones that you don’t ask. Right. And get stuck in because the only way you’re going to be successful is if you, if you commit to me consistent, you commit to being a lifelong learner.

I commit to ask you as many questions as you possibly can and keep learning

Jared Bauman: and

AJ Saunders: keep loving.

Jared Bauman: Hey, just keep doing, you ask those questions that you keep learning. Right? Right. That’s great. And so where can people find you tell, talk about how people can connect with you. Obviously the niche proceeds Facebook group probably would be a great place to find you, but also where can people connect with you and learn more about your course as well?

AJ Saunders: So they can go to AJS digital, which is like my home page, but here, please, please join me. Please join me on the Facebook group. I’m always you, you’re always going to Facebook messenger me. I try to answer as many sensible requests as I possibly can. Or just ask the group and cause I try and answer as many questions that I can as humanly possible into the literature I have.

But yeah, so

Jared Bauman: that’s wonderful. And that was a J S digital Perfect. And for those for those listening and then obviously the Facebook group and, you know, being a moderator is mean you don’t have to answer every question you just to make sure that people facilitated and whatnot.

There’s a lot of people on there to answer questions and help out. So that’s, that’s a great, that’s a great, that’s a great piece of advice to it’s so true that the, you know, chances are, especially in a group that’s. That your question is one that several of the people have at the same time, you’re asking it’s going to help, not just yourself, but other people see the answer.


AJ Saunders: yeah, absolutely. Absolutely.

Jared Bauman: Yeah. Well, thanks AJ. It’s been a pleasure and treat and you know, we’ll see you around in the Facebook group, so, thanks. Yeah. Thanks. Here’s have a great one.

AJ Saunders: Take care. .

$5,818 Last Month!? How My Website About Squirrels and Other Backyard Stuff Makes Money

$5,818 Last Month!? How My Website About Squirrels and Other Backyard Stuff Makes Money

Last month, made $5,818, and this month it’s on track to make more than that. Today, I’m going to show you exactly how it’s making money and where the traffic is coming from.

Overall, this is the most recent update for Niche Site Project 4!  This is a public case study site that I started in late 2018 and the site continues to do well.

Enjoy the full report by watching the video below!

Read the Full Transcript

Hey everyone, Spencer here. So. Last month, which was May, 2021 own the made $5,818 in earnings. And this month it’s actually on track to do more than that. And so really, I just wanted to sit down here today and explain exactly how it’s earning its money and share the strategies behind that, where it’s getting its traffic.

And everything. And so I’m going to dive in to Google analytics. I’m going to dive into the content published and of course their earnings and exactly where that’s coming from. So let’s go ahead and jump right into it. So first let’s take a look at earnings. The site actually makes money in two different ways, Ezoic display ad. And then Amazon associates earnings.

And so if I jump into my egoic dashboard here for on the, you can see how much it’s making, right. And this is even showing June. So today’s actually June 16th. But if I go back here, And take a look at if I go monthly. All right. So if we, after clicking monthly, if we scroll down here and look at may.

We can see that the total earnings was $3,351 and 45 cents. Right? That’s how much the site made in display ad revenue. And then if we come over here to Amazon associates, I’ve already got Mae selected and the proper tracking IDs you can see that it made $2,467 and 21 cents for a total of. $5,818 and 66 cents.

Right? So that’s where that’s coming almost $6,000 last month. And so let’s look at his Zohak again, this is the display ad revenue. So if you come over to my site, you know, my site has ads on the site, which of course, it’s not going to be showing up because I’m logged in. But if you go over to own the, you’ll see that that is pulling.

One thing that I do kind of like about ease Zohak is that you can see the in-depth analytics. All right. So if I come over to big data analytics and click content, right. I can see which pages are earning the most display ad revenue, which I think is kind of interesting. Huh? Okay. And so as I pull this up, it shows that right now, I believe it’s sorted by page views.

I actually want to sort it by earnings. If I can, it looks like I need to add a column here. Okay. So now I’ve got the revenue column over here. And if I sort by the revenue, I can see which page actually earned me the most money. And that one was walkway ideas. There you go. It made me $176, which is interesting because the best water garden ideas, which actually got more page views.

Almost $50 over $50, less $122. Right. And so there’s lots of data here. I just thought it would be interesting to show you some of my top pages and then certainly some of my lowest pages there that made nothing right. And then if I go over to Amazon associates, we can see which products I’m actually making money from.

Right. If I just click on one of these tracking IDs, just to give you an idea, you can see that I’ve got a. Lego dots, magic forest bracelet. I don’t even know shipped nine of those camping chair, camping chairs, right? That’s what actually shipped the most items. What actually made me the most money.

Interestingly, really not nothing big. You know, I made 73 bucks on, on one of these, but it’s a lot of individual items. Now I thought it might actually be interesting to also see what the earnings are like for this month as well. So in Amazon, I’ve made a total of $659 and 95 cents. And if we add that to my ear, Zohak, you can see that this month, so far, I’ve made 2000.

$69 and 91 cents, right? For a total of $3,729 and 86 cents. And it is a, I’m recording this on the 16th, but Amazon’s a day late. So if I divide that by 15 days and then which is anyways, it’s that number of times 30 days. It says that I’m on pace for $7,459. Right. So I should make more in the month of June than I did last year.

All right now, let’s go ahead and take a look at Google analytics. Where’s the traffic coming from, what pages are getting traffic, et cetera. I just thought it might be interesting to show you what is actually working and getting traffic. Right? So the site’s getting, if I go to, let’s just, I like to look at sessions, right?

It’s getting anywhere from. You know, about 5,000 to six for F anyways, 4,500 to 6,200 sessions a day. Something like that. About 100 and well, it’s 169,000, almost 170,000 page views in the last 30 days. Right. So if we just look at the site content, you can see what my top pages are. Right. Best post hole Digger, apparently a coy pond ideas, walkway ideas, best water, garden ideas, tree stump, ideas, how to get rid of mushrooms.

These are some of my top pages and what’s the breakdown of where that traffic’s coming from. If I take a look at the overview, you can see that about 62% is coming from organic search. That’s Google. 23% is coming from social sources. Primarily Pinterest and 14% is direct. And so if I click on the social just so you can see the bulk of that, you know, 99% is from Pinterest.

All right. All right now, let’s, let’s take a look at the site itself. So this is what the site looks like. And if I look at the back end, you can start to see, I know a lot of people are always curious how many posts are published on the site. And so right now there are 625 posts published. I’ve got 16 drafts and some of the more recent articles that have been published, like best pressurized, water, guns, best putting mats and on down the line.

And if you want to see the plugins that I have installed, I’ll show this backend. I’ve got a AWP that I use a lot, Emily pro and the Amazon link engine, which is genius links, all for managing Amazon associates links. Right. And then of course I’ve got link whisper, which I use to manage my internal links.

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If you’re not aware, I’m the creator of that plugin. And so if we look at LinkedIn, I really do use this a lot. My writers come in here and it’s part of the process that they add an internal link to one of my other articles. Every time they write an article. And if I look at my links report, I can quickly come in here and see.

You know, for example, this best waterproof outdoor string lights article has 11 outbound internal links that are pointing to other articles on my site. And it actually has four internal links pointing to this particular article. Right. And so I can quickly see are my writers actually adding inbound internal links.

Which is definitely one of what I want to see. I want to see at least one inbound internal links. So I’ve got a couple of these that probably could use an internal link. And if I want to do that, I just click add link. Whisper will go out that and go out there. Find a link suggestions for me. And it makes it very easy for me to just click and click add.

If I liked those, I’m not going to go through that process now on this video. But I just thought it would be interesting. You can see that coming up. I’ve got lots of squirrel articles being published here. Where do squirrels sleep? What do squirrels eat? Then I’ve got some deer articles. What do a deer eat, et cetera.

So those are. Soon to be published on, on the Now, just as a reminder, I actually don’t do any of the writing or editing or really much of any of the work anymore on this site. It’s all outsourced. I have an editor that gets all of the content from the content writers and the editor then formats them, ads, images adds the Amazon affiliate link.

And make sure they’re following my process, which I have a spreadsheet that they follow with my entire process. And they hit publish. I don’t even review it before it’s published. And so the amount of time I spend on this site is almost zero. I get a weekly email from my editor and I basically say, sounds good.

If it doesn’t sound good, I say, Hey, let’s tweak this process a little. And change it. So maybe, you know, some months I do spend a couple hours looking for new keywords, but that at this point that’s basically all, all the work that I do early on building the site. I did put a lot of time and energy into it, but the sites, you know, over two years old and it’s now outsourced and managed and I’ll go into how much I’m spending here and just see.

The other thing that maybe you might find interesting is a trust. Let’s look at the link building. I haven’t done a ton of link building, but certainly there are links. And so if we just look at the overview, you can see that the organic search traffic, it had this massive spike last year, which I called the COVID spike, even though my site is now ranking for more keywords than it did, you know, back then, There was just this massive spike.

So many more people were home searching for outdoor stuff and buying outdoor stuff. It was just a very unique time. So if then if I look at backlinks, you can just see where some of the links are coming from. You know, I have linked to it from niche pursuits, but a lot of these others, right. Are.

Just sort of natural links that have come in anyways. This is That’s cool. I didn’t even know about that one. You know, I’ve got some Wiki, how anyways, bee keeping club. Oh, that’s cool. So I share a lot on Pinterest and I do believe a lot of the links actually have come from people then using those pins or those images from Pinterest, they put them on their own blog and then they, then they linked to me a lot of times they use the images and don’t link to me.

But other times they. Right. And so the site does have, you know, lots of links and it’s getting new links every day. Now let’s look at the top pages here. Okay. So top pages, you know, you can see that according to AA, my page is bringing in the most traffic, how to level your backyard, koi pond ideas.

That’s not accurate. Right. You know, if we compare this little side note, don’t always trust everything that you see in AHS, right? It does a decent job at just the best that it can. But. You know, so koi pond ideas, walkway ideas. Those are really my, so I don’t know where the walkway ideas is. Okay. It’s down here.

Right. So everything’s not in the exact order, right. You know, dance, how to make a dance floor. It says is one of my top pages. It’s not even one of my top 10 pages really in analysts. Right. So take things that AHF says with a grain of salt, salt, but it’s an amazing tool. Now let’s take a [email protected]

All right, I’ve already got lots of content and I’ve taken a break for a few months of really publishing a lot of new content. I’m going to go ahead and double down and start doing about 20 articles a month. That’s the plan. I’m going to continue doing about five pins a day. I have somebody doing Pinterest for me, and then updating about one or two old pieces of content using market muse or surfer SEO per week.

So that’s really just the plan going forward. I don’t have any big link building plans or anything like that. Just continue publishing new content on low competition keywords, keep doing Pinterest and updating some old content. And again, this is going to be all outsourced, right? I, I’m not doing most of the work here.

The site is managed by my editor and I have writers and people doing everything for me. How much do I pay for this editor that is managing the site for me? I’m actually going to show here in Upwork is where I have them hired them from $1,400 or sorry, $18,000 total. That’s over about two years.

And a lot of that was upfront. The last 30 days I’ve spent $245. So. Usually now on average, I pay her, you know, depending on how much she gets done that month between 200 and $500 a month, and then to publish 20 new articles a month. Right. I spend anywhere from, depending on the length, 50 to a hundred dollars per article.

So that’s anywhere from a thousand to $2,000 per article. So maybe I’m spending 1500, $2,000 on average. So the site is profiting well, and it’s pretty hands-off for me. So overall that’s owned the I just wanted to jump in, share how the site has made about $5,800 last month, and that it’s on track to do even more than that.

Most of the traffic’s coming from Google and you can go check out the site to see exactly how it’s laid out, but hopefully you found. What I’ve explained helpful and overall, just an update on the site and how it’s doing. Thanks again for watching.

How Eric Worral Makes $40K Per Month With YouTube Affiliate Marketing

How Eric Worral Makes $40K Per Month With YouTube Affiliate Marketing

What do you do if you have a niche website that’s already getting some traffic but you also want to get additional traffic from youtube?

Or how do you start a YouTube channel from scratch and find a subject that you know is actually going to be able to rank on YouTube and make you some money?

Today on the podcast I’m talking with Eric Worral – he is a YouTube expert. In fact, he is now making over $40K per month from affiliate marketing on YouTube.

He makes a bunch of videos in various niches, and he’s learned a process for finding low competition keywords with high search volume. They also have good earnings per click rates and/or affiliate payouts.

We’re going to walk through the process of how he does keyword research for YouTube, starts and builds channels, and how to best monetize them.

Eric’s been very successful in his business and is very knowledgeable about YouTube. I think you’re going to enjoy this discussion – it will either get you fired up about creating YouTube videos or answer your questions about whether or not you should get into it!

Watch The Interview With Eric Worral

In the podcast, you will also hear the story of how Eric quit his corporate job about a year ago to go full-time on YouTube and what that has done for his business. He was working a regular job for quite some time even when he was making more money on YouTube, and he shares his feelings on that.

Eric also gave some great examples that apply to Niche Pursuits and Link Whisper as to whether I should expand that YouTube channel or what I should be doing there.

As you listen in, even though he’s giving some advice for my businesses, you’re going to hear how you can apply that to your own business.

You’re going to get some great tips and strategies for not only how to create videos and make money, but the entire process of how Eric has been able to find success in doing this.

Links to things we discussed in the interview:

  • Affiliate Marketing Calculator – Must search ‘passive cabbage affiliate marketing calculator’ on YouTube!
  • Passive Cabbage Challenge – Eric’s marketing YouTube channel
  • Social Nope – One of Eric’s product review sites (check out what his videos are like!)
  • Link Whisper – the BEST internal link building plugin
  • Ahrefs YouTube channel – as an example of a brand doing YouTube really well

Eric has a goal that he wants to help 1000 people in 1000 days start making $1000+ per month on YouTube, so make sure you visit the Passive Cabbage channel for more info!

You can also check out this blog post on YouTube affiliate marketing.

Read the full transcript:

Spencer Haws: So what do you do if you have a niche website that’s already getting some traffic, but you also want to get additional traffic from YouTube, or how do you start a YouTube channel from scratch and find a subject that you know is actually going to be able to rank on YouTube and make you some money today.

I’m going to talk with Eric Worell. He is a YouTube expert. In fact, he is making over $40,000 a month from affiliate marketing on YouTube. And so that is his sole source of income. He makes a bunch of YouTube videos in various niches, as we’ll talk about. And he’s learned a process for finding low competition keywords to target.

They get high volume and that also have good earnings per click or affiliate payouts. And so we’re going to walk through that process of how he does that. We’re going to hear Eric story of how he just quit his job, his corporate job about a year ago to go full-time on YouTube and what that has done for his business.

He’s clearly been very successful. He’s very knowledgeable when it comes to YouTube. And I think you’re going to enjoy this discussion because it’s going to get you fired up about creating YouTube videos or at least answer some questions that you might have. You know, should you go into YouTube if you’re considering doing that?

And I have to thank Eric as well, because he gave a couple of great examples that apply directly to my business in regards to a niche pursuits and link whisper. And whether I should expand that YouTube channel and what I should be doing there. But I think as you listen to it in, even as he’s giving some advice for niche pursuits and link whisper, you’re going to hear how you might be able to apply that to your own business.

Overall, you’re going to get some great tips and strategies for. Not only creating YouTube videos and how to make money from those. But the entire process of how Eric has been able to find success in doing that. So overall, here’s the interview. I hope you enjoy hearing from Eric. And if you want to get his affiliate marketing calculator that we mentioned here during this discussion, just go over to YouTube type in passive cabbage affiliate marketing calculator, and you can get that calculator.

And then as well, you can just follow along with his channel, which is passive cabbage. And I should just mention, he’s got a really amazing goal on passive cabbage, where he wants to help a thousand people in 1000 days, start making a thousand dollars or more per month. On YouTube. So go ahead and follow along with him on YouTube at passive cabbage.


Eric Worral: again.

Spencer Haws: Hey Eric. Welcome to the niche pursuits podcast.

Eric Worral: Hey Spencer. Thanks for having me on. I’m been following you for quite a while. It’s kind of fun to be able to meet you on this podcast and looking forward to chat. Yeah,

Spencer Haws: you know, it’s great to connect. And we were just talking, you just got back from Cabo in Mexico doing a little mastermind retreat with the rhodium guys.

And I know a lot of the people over in rhodium weekend, so it sounds like you had a good time and, and certainly we were able to connect a lot of great people

Eric Worral: there. Yeah. I’m kind of glad it’s the podcast for most people and instead of video, cause I have like burns on my shoulders right now and I’m probably another day or two, I’m going to start scaling a little bit on my face lesson learned from that trip, many of them, but one of them is, remember if you’re drinking by the pool and it’s cloudy out that you can still get sunburned.

So little temper people there. Yeah.

Spencer Haws: Good tip. Absolutely. So for people that don’t know, you kind of give us an idea of your professional background a little bit. Cause you do have an interesting story. Just yeah. Let people know what you’ve been up to recently and you know, how are you making your money

Eric Worral: a few years?

Sure I can give a quick, kind of longer backstory, but I can, I have a lot of experience in marketing all over the place I in college got into event marketing was working, you know, if you go to like, you know, taste of filling the city, there’s sometimes people there that are driving they’re like Ford and they have setups.

Those people are going around the country and doing events all over the country. I did that type of work locally and nationwide, technically internationally because I wanted to Canada. And I did that for about seven years. It was kind of cool to be able to travel a bunch and do that kind of work.

But yeah, out pretty quick, ended up getting into a into digital marketing from just learning stuff online. People like you started taking cracks at websites. YouTube, YouTube. I started in 2012 and I didn’t even know you could make money at it. I just like creating video content. I will watch the video on somebody like trying to like how to paint a bathtub.

And I watched the video and I was like, this whole thing was just an ad for some guy in Baltimore. This doesn’t help. So I decided I’m just going to do this. I’m going to paint my own bathtub, myself, record it and just see what happens. And that started getting like a ton of views pretty quick, probably because there wasn’t so many creators on the platform back then.

And it probably took me like two years of having content on YouTube. And I randomly stumbled on a blog, post explaining ad sense. I was like, well, wait a minute. I can make money from YouTube, like automatically. So I, yeah, it took me about two years into like 2014. I think my first day I made like 26. And it’s probably the most exciting income I ever made in my life.

And then at that same time, I was actually building out niche websites too, and not 2013. So I kind of was tapping into both audiences and kind of learning about both of those avenues, but I wasn’t, I’m kind of wired in a way that I’m not a risk taker. I’m very prudent, which is. Got its pros and cons. So I was working a full-time job for four years at a traditional advertising agency.

So it’s more so branding, TV and radio. And then we had a client that was interested in doing videos. So we started doing stuff together and then eventually he hired me onto his company. And that’s where I really got into content marketing with that company. I had thought I knew content marketing when I got in, but then I started researching and reaching out to experts and learning from them.

The H reps, a YouTube channel was super helpful for me with Sam over there. Learned a ton that way. And I was able to grow that website for that company, like from like 600,000 annual visitors to over 3 million, just to direct impact on the bottom line for the company. And while I was working there.

Yeah. I feel bad for any boss I’ve ever had because they just never had a shot with me because I’ve always had this entrepreneurial mindset in the background of like, I just want to do my own thing. I want to control my schedule. I want to not have a cap on my earnings, all of these things. So I started really kind of taking YouTube more serious while I was working there.

I made a goal. I think it was like in January or maybe, you know, April or something pretty early in the year. And I was like, I want to make more income on YouTube. By December, and this is going back to 2018, then I do what my day job and I missed it, but I only missed it by one month. So the following January, the next month, I made more income on YouTube and I did it my day job, and it still took me another year plus to pull the trigger to be able to lead this because it’s not cool to admit, but I’m just not a risk tolerant person, but eventually I got it to where I was starting to do really well on YouTube.

And that’s kind of the backstory of how I got into doing YouTube and specifically affiliate marketing. Right.

Spencer Haws: Yeah. So, first of all, congrats for being able to create a venture that led to you making enough money, that you could quit your job and, you know, sort of leave that corporate world. That’s such a huge thing for people.

Right. And so I don’t want to gloss over that. You know, that’s something that sounds like you were dreaming of and thinking of for years and to be able to do that, I’m sure it just feels right.

Eric Worral: Amazing. Yeah. And if I could add to that point, cause this might be helpful for some of your listeners that are maybe at that stage where they’re still doing both.

One of the things I realized after getting out is I’m wired as an entrepreneur. Like the way that I think, like the aspirations, the desire for control, all those things. But then at the same time, like I think chemically, mentally, I’m kind of wired as an employee. And when you live in that world, it creates so much tension, right?

Like it’s like, they call it like cognitive dissonance. Like you have these two things that kind of compete against each other. So if somebody is kind of falling into that world, like, I don’t necessarily have advice for you just, but I do think understanding that and understanding where that causes the tension is, is super helpful.

Because for me, like once I started to believe in myself enough that I could actually do this and I can do this whole time and I find it. Kind of got pushed slash made that leap to do it like so much of that tension, like just dissolved. So there might be people listening to this. And I just wanted to make mention of that because just from like a mental health standpoint, like it’s such a wonderful transition when you make that leap and it works for you.

Spencer Haws: Yeah. Just to be kind of self-aware of who you are and how your mind works. I think that’s, yeah. It just important for sure. Whether it’s kind of wired exactly like you or in some other way, just to be able to recognize that, Hey, everybody’s a little bit different. Right. And you need to figure out kind of how you work the best or, you know, what, what are good goals for you individually is super important.

So, so how long ago was it officially that you quit your job and have been doing affiliate marketing and YouTube

Eric Worral: full-time yeah, it’s actually been just over a year. So June 2nd is when I started the transition out of my last year. And it was funny because I was still super nervous because again, I’m just kind of like a prudent, nervous person, I suppose.

But like, you know, I’ve been making more money on my side job and I think in some ways, like, I just didn’t want to, you know, I think the analogy is like the monkey, that’s trying to swing from one vine to the next and they won’t let go of the last vine. And then you just kind of end up suspended in midair.

And that was me and the, the vine I couldn’t let go of was my day job. And I needed to, because, you know, I didn’t spend enough time thinking about like, what’s the return on my time. So that day job, it wasn’t like crushing it. I wasn’t like six figures or anything like that. And it’s just like, I was eating up so much of my time just because I wanted the security of what that job provided.

And when I was able to find, let go of that vine, that’s when I was really able to start thinking and not rushing with the content that I was creating and then taking my side hustle to my full-time thing. So, yeah. Yeah.

Spencer Haws: So can you give people an idea of where your business is today? And then we’re, we’re going to go back and talk about a lot of the strategies, right?

That that either can get other people there, but give us an overview of, you know, where is your business today? What are you doing on YouTube and how much you’re making or other success metrics, whatever you’re willing to.

Eric Worral: Sure. Yeah, I think and I’ve fallen into this trap too. Like people look at somebody as YouTube channel and they look at the subscriber count and I do not crush it there whatsoever.

My top channel currently it’s called social. Nope. It’ll probably change. Because I’m trying to rebrand that, but that is like 15,000 subscribers. A newer channel that I just started has like literally 42 as, for today called passive cabbage challenge. And we can talk more about that later, but what I’ve realized is I now spot channels that have like a thousand subscribers and I’m like, that person is crushing it monetarily.

So those, yeah. Yeah. And it’s basically because you can jump around on YouTube. Like it’s funny that we’re on this podcast niche pursuits, because like YouTube is kind of the opposite. It’s more so about. Can you. Can you get, keep hold attention, right? So can you get the click on the video and then can you keep their attention on that video?

And the way you do that is just, you know, little tips and tricks to kind of set a hook, you know, and then the way that it was described to me, and I know I’m kind of jumping around a little bit, but everyone’s familiar with Seinfeld and Seinfeld does a masterful job of keeping attention and the way they do that is they really have like four plot lines happening in every episode.

But you never really watch any one of those plot lines for more than a couple minutes. And then it’s the next one and the next one. And they’re just kind of like weaving these plot lines together and you don’t even want to leave the episode for that last second clip because they always do that. Like, you know, the sound kind of comes in and there’s just a freeze frame and it kind of puts the button on everything.

So they just do such a masterful job of that. And if you can learn how to do that on YouTube, what happens is YouTube doesn’t care that much what your niche is. They don’t care if you are, you know, a multi-billion dollar company or some guy in his home office. Like I am what they care about. Is he looking at the metrics of like, how long did people watch this video for so average view duration.

And then they also look at things such as like how long if this was the first video. So let’s say somebody was looking up, you know, link, whisper reviews or something like that on YouTube. Right. And that’s what they went to YouTube for. There’s that end screen. Right? So you see people kind of calling out the end screens at the end of YouTube videos.

The reason those are so important, somebody clicks that. And then let’s say they watch that next video for another 10 minutes. YouTube is watching overall session time too. So that’s where you can start to rank videos is by keeping attention and also getting to watch the next video and having a really great experience on YouTube and the thing I love about it.

I have like, add not really, but I always say I do, you know, butterfly goes by, I’m watching that and that kind of thing. And for me on YouTube, I can jump around and I can do any single topic in the world. And as long as I make good content that keeps attention, I will get views and organic views from YouTube and be rewarded for that.

So, yeah.

Spencer Haws: So, so to clarify this was actually going to be one of my questions. What you’re saying is it doesn’t matter what the niche of your channel is. You can create one video can be on one niche and the next video can be a completely different niche. And as long as they’re great videos, you’re still going to be able to do really well.

Right. Like I, I was looking at your channel and you had things like, I don’t remember, you were talking about ovens in one video and then the next video you’re talking about Wix versus Squarespace. Right. And it’s like, yep, totally different niche. And so you’re saying that’s

Eric Worral: totally fine. Yeah, and I make money from both of those videos too, you know?

So it’s like to do that on a website to be talking about cooking and then, you know, online software, you know, like that would be impossible in my opinion. Well, I mean, you know, much better than I would, but it’d be very difficult, right? Sure. But yeah, YouTube, you can kind of jump around and just get into different, different ideas and topics.

So that’s what I kind of like about it. Right.

Spencer Haws: So let’s talk about websites, right? A little bit that you started building websites, or at least you dabbled a little bit in websites, along with YouTube and most of my audience and currently myself, right? Like I’m building niche websites where we write content we rank and that’s how we make money with affiliate marketing.

You know, what’s, what’s a way either for somebody that has an existing website, that they can jump into the YouTube game or just other strategies, right. That, you know, maybe existing affiliate marketers could, could use some of your strategies on YouTube.

Eric Worral: Yeah. Why don’t we talk about somebody with an existing website with traffic?

Yeah. So I was trying to think of like, you know, for your websites, right? So what I ended up doing was I dropped, was it niche pursuits, I think, into a trash, just to see like what pages, you know, had a lot of traffic. Cause that’s always a good place to start. Okay. So the cool thing, the it’s worth mentioning it.

If for a website, if you go to, we can all visualize what that looks like. There’s a search bar or the Google doodle and that’s it like they want you to search for things. On YouTube. If you go to the YouTube homepage, that search bar is at the top of the page typically, and then you have all sorts of videos on your homepage, right there.

Some of those videos are things you subscribe to. And a lot of those are things that are being suggested to you based on all of these millions of data points that they have on us, of what they think you may be interested in. So Google number one, search engine in the world, YouTube, the number two search engine in the world, but it’s also the number two social platform in the world behind Facebook.

So, well, a lot of what we’re talking about today is going to be talking about search on YouTube, YouTube search, but just know that it’s like 20, 25% of the platform. The other 75% is suggested content. So things that, you know, you just watched this, you may like this, or we know this about you, so we’re going to show you that’s kind of stuff, right?

What I want to talk about right now, it was like, how can you get external traffic views on YouTube and a great way to do that is like I went through niche pursuits. I looked at some of your top pages and I’m assuming you don’t care if we talk about all this stuff.

Spencer Haws: Absolutely. Yeah. Let’s, let’s

Eric Worral: talk about it.

So you had one that was, I’m looking at my notes here. It was something on like ways to make money online as a teenager. Right. You get a lot of traffic on that page. Yup.

Spencer Haws: Yup. That is one of my top.

Eric Worral: Yeah. So like on that page, you know, you’ve got your different things on there, like Swagbucks surveys, whatever.

Right. And I was looking at that. I was, I was like, how would I add a video to that? And why would that be beneficial? So the video, the mistake I see website owners make when they add video. Cause they’ve been given us, if I just add video to their pages, like maybe you can increase the dwell time on the page and stuff like that.

But a lot of times they just take the content that is on the page. And they just completely repurpose it into a video. And the worst times is when I see where it’s like kinetic typography or something, cause they paid a VA to just like, you know, put some slides in and put some text on screen. What I would do is like make it so that you can have a piece of content that like makes sense to watch in addition to reading the content on that page.

So for your page, if I was doing it, I would probably look at like, you know, assessing like your personality type and what makes sense for you making money online. So we were talking about this earlier, but like, are you somebody who has budget or doesn’t have budget and assuming they’re a teenager, they probably don’t.

Are you somebody who’s impatient or patient? So you can S you can see where I’m going with this. Do you have budget and your patient. You know, maybe buying a website would make sense, but if you have budget and you’re impatient, maybe, you know, going the pay-per-click route makes sense. And doing something like that, you know?

So like you could come up with a video that gets into just more so like ways to think about this and your own personality and what things might vibe with you. And the nice thing about that. You can start growing your subscriber base on YouTube, which I know I just said earlier, it doesn’t matter, but it does.

If you’re niche down like you do like you are, and then you’re creating a better experience for them. And I even tested it because I dragged a video out on a another website to the end that was embedded. And the thing that was neat about it was it gives you those thumbnails and all the thumbnails are all things related to it was WordPress beginner.

So there’s still ways that you can even get them consuming more content on that blog post. But the neat thing is, is that YouTube knows that traffic is external. It knows it it’s an embedded video and that’s where those views are coming from. But it might also know like, you know what, like these people on your website like this, why don’t we start showing this to teenagers that we think are interested in online income over here and start suggesting this video to people.

So in the video, if you’re also referencing the actual blog post that you embedded, right? You might be able to get people that have never heard of initial pursuits on a video, and then suddenly they’re clicking the link in the description of that video to go to that blog post. So it just kind of becomes like more of like a team approach where you can start having, you know, the traffic fee one another and just kind of add it as like a feeder system to one another.


Spencer Haws: no, that’s a really good idea. I like that. So it’s just, you know, summarize, I guess, you know, it’s not repurposing the content or it’s not using the exact content that’s in the blog post it’s, what is some sort of supplemental thing, right? That it still covers some of the same things, but it’s a supplemental to it.

That would be interesting to the reader as well. And then obviously YouTube loves that external traffic and can just grow your channel as well.

Eric Worral: Yeah. And they, you know, I don’t know how much Google and YouTube talk, obviously they’re owned by Google both of them, but I can’t imagine that they hate it when you start feeding stuff to each other, their own companies, you know?


Spencer Haws: So let’s, let’s dive a little bit more into YouTube affiliate marketing specifically, and we can keep talking about how websites play into that. But when somebody let’s say whether they have a website or not, they’re ready to jump in, they want to create a YouTube channel and they want to go the affiliate marketing route where they’re producing videos.

What are the keys to success there? What, how do they find those topics and launch a video? That’s going to make them some money.

Eric Worral: Yeah. Yeah. And I love this topic, like, because it took me so long to figure this out. I mentioned like, I think it was like 2014. I made 26 cents. I would say over the next four years.

I made maybe $20,000 in four years, you know? And then once I started figuring out that affiliate marketing was how you could amplify your earnings faster. That’s where things really started to take off. And I was trying to, my brain lives in analogies all the time. And I was trying to think of like how to describe this.

And basically what I did when I started on YouTube was it was almost like somebody like, Hey, I’m going to give you a thousand shots and I’m going to pay you 10 bucks for every bucket you make. But when I started, I was like an NBA court and I was standing under one hoop and I had to shoot like just whip a ball across the entire court to try to make shots.

And you’re not going to make any money that way, because I was just really uneducated on the platform and how it worked. What I started to do was I started to learn actually how to construct a video so that I could get views predictably. And then suddenly it was like I was shooting shots from half court.

But still not making a lot of money because I was making all of my money from ad sense. And to this day, like I do all right there, I make like three grand a month on ads and cents. It’s not my main breadwinner. Most of the money, if I’m making $400,000 a month, like 37,000 of its affiliate through 3000 of its ad sense.

Okay. So I started trying to figure out like, from there, like, okay, affiliate marketing, how do I get good at this? And you can kind of start going in and shooting threes and free throws. And I say, right now I’m kind of shooting free throws. And I want to figure out how to shoot layups. Right. What I, what I started to do is like, I started actually looking at my own data.

What was working, what wasn’t and I built like an affiliate calculator. And I know a lot of your audience is going to be listening to this. So I’ll try to describe it the best I can. If you can picture a Venn diagram. And one of the circles, let’s say there’s one at the top and two at the bottom. The one at the top is earnings per click.

So your audience is very, very familiar with earnings per click. I don’t need to explain anything. And then another circle is high volume. So if you’re looking on YouTube, you know, the first thing I would do is I’m looking at affiliate offers. I’m looking at, you know, what their earnings per click are.

I’m typically looking for a dollar per click earnings per click, and then I’m also looking at it like, is this something that makes sense for YouTube, right? Is it a very visual product? Is it something people have a lot of questions about? Is it something that somebody would actually want to watch a video for?

And then I’ll go to YouTube and I’ll start searching those bottom of funnel keywords. You know, this first, that brand plus reviews and things of that nature. And I start analyzing the top videos. And the first thing I’m looking for is how many views. And if I have a good earnings per click number, like it’s well, north of a dollar I’m okay with less views.

So maybe if it’s only got five, 10,000 views, if it’s a lower earnings per click number, like maybe 25 cents, I need to see a lot of views. So I’ll start looking at the top three videos and you’re familiar with that IQ. Have you heard of that tool? Yeah, I’ve heard of it. Okay. So it does a bunch of things.

The main thing I use it for is it’s got a free install on Chrome, and it’ll give you a history of the views of that video. So what I’m looking for is I want to see a steady trajectory up of views. And the reason for that is like, I don’t want it to be like, you know, this channel has tons of subscribers and you have a spike at the beginning, and then it’s just kind of dropped off.

I want to see that YouTube is consistently serving this video to people. And that’s kind of what I’m looking for is high volume and also a steady stream of traffic. And I’m pretty sure that it’s on their free version, that you can see that data. And then the third circle that I’m looking for is a low competition.

So it’s different it’s much. I mean, you can kind of see a lot of parallels between niche sites and what I’m talking about, but competition on YouTube is different than a website websites. Like, you know, what’s, their backlink profile was the keyword difficulty of that keyword. How likely what’s my authority on my site?

How am I going to get all these things? And, you know, you can figure that stuff out, right. You know, even if people listening right now, don’t want to use YouTube, I would highly, highly suggest coming up with your own calculator that kind of assesses your own website and your opportunities. But what I do on YouTube is I’ll actually start watching those videos.

I’ll look up, look at the thumbs up, thumbs down ratio. Do you see what that looks like? I want to look at, like I just mentioned earlier, like preferably the money wants, for me, it was like really low subscribers. So I know that they didn’t like feed a bunch of views into this video when they published it.

And then high view count. So 700 subscribers, 50,000 views. Like, unless this person is running ads, which like very few people are doing or they have an external website that’s driving the train. That tells me that that’s a good opportunity. And then I start analyzing the video just from things I’ve learned from taking courses and implementing and analyzing my own stuff.

But like, do they do the timestamps? Right. You know, like you can put in the little timestamps underneath and your description because that just tells me they’re paying attention more. Sometimes I’ll get you extra shoes. Are they, what is their call to action at the video at the end of the video, look like if they don’t have end screens that is so important, like you need to have good end screens and you need it to preferably be something that makes sense.

So like, if I was doing a link whisper review video, and then the end screens are about like, look at these adorable cats, like, it doesn’t make sense. But if I went into something that was like more detailed on what your service provides, you know, like how do you do proper redirects, right? Cause you have the URL change or tool you know, that might get them to watch that next video and keep them on YouTube longer.

And it rewards that first video. And it’s going to help that first video to rank better for them.

Spencer Haws: Right. So when you’re looking for that low competition, you basically want to see the top couple of videos that are not doing some of those things, right. That are not utilizing all the strategies that YouTube has to offer the timestamps, the end screens, the, you know, other techniques that you mentioned.

And if they have low subscriber count and a high view, you’re like, okay, there’s appears to be some weakness in the top few videos that are listed on YouTube. Yeah.

Eric Worral: Yeah. Then I think too is like, I think the amount of research you have to do, even to just figure out what niche you want to build a website and like, you got to get pretty detailed because I’m sure you’ve seen this where it’s just like the more research you do upfront, the more likely you are to succeed.

And the same is true on YouTube, but you don’t need as many tools. Like I like eight drafts. I use that tool just to kind of like do some keyword research type stuff, but honestly, I wouldn’t even need it. Like I could just literally use the search bar on YouTube to do 90% of my research. And that search bar is going to give me the predictive text.

Right. So if I start writing link whisper, like what else shows up kind of thing after it, those other search suggestions. And what if I click on one of those, let’s say I put in like link whisperer burst, and I don’t know if you have competition in this space, puncture something would pop up. I could click on that suggestion and then look at the view counts of the videos that are showing up.

Compare those to the subscriber base and without using any tools, kind of have an idea of what the volume is because it’s already out there. And it’s going to tell me when that was published, how many years ago, everything. Right. So you don’t need a lot of tools. It’s kind of simple in that way. And I think that’s part of the reason that YouTube appeals to me is I like keeping things simple so I can kind of like run through things, at least for me, and the way that my mind works, I can get through things pretty.

Spencer Haws: Yeah. So it does sound a little more simple when you compare it to a website, right? There’s so much analysis that can be done off page SEO on page SEO, et cetera. Yeah. In that regard, it’s simple, but from somebody like you, me, I’m not really a video expert. You know, my people listening, they’ve created websites, but never created videos.

That’s where it gets complicated. Right. So maybe we found the topic that we want to do, what it, whatever that is. Right. We’ve kind of matched up your Venn diagram. How do you go about then creating videos? Right? Like what’s, what’s the steps. Okay. You got your topic now.

Eric Worral: Yeah. Yeah. So I love that we can have this conversation because I have at least enough understanding of your world to, you know, make parallels.

So a lot of people talk about skyscraper technique, right? So on blogs, you find somebody post is ranking better. How can I do it better? That’s what I’m doing, but I’m doing it on videos. So I start watching the top three videos that were served to me. I mean, it’ll depend on every single time you search, if you refresh, refresh, and we’ll kind of jump around, but I watched your video with a critical eye and see what they did.

Well, you know, how fast do they talk? What topics. But the cool thing is for the skyscraper technique, you can crowdsource it on YouTube. So you go into the comments and, you know, you better have a thick skin if you’re going to YouTube, because people are brutal on that platform. And they’ll tell you everything they didn’t like about your video.

But I look for that. And then I also look for how many thumbs ups those negative comments have. And to give you an example like, and I don’t mind sharing this because this is going to be another case study that I’m working on for my passive cabbage channel is I need to get the business cards created because I’m going to affiliate summit east and New York.

And I’ve never had them created for this. And I am like, you know what? I might be able to make some money. So I went to YouTube and I searched Vista print reviews. I find a of deal. That’s like five years old and it’s got 180,000 views. I go to Google to search for their affiliate program. They’re on commission junction.

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They have a five out of five power rank on there. So that tells me right away, it’s decent. And I think I forget what their number was. It was probably around 25 cents or something earnings per click. But the comments of that top video people are like, you didn’t even cover shipping times. Like I’ve always found when I do expedited shipping and the slow shipping, they come in at the same time and it doesn’t even matter.

So reading that one comment, I’m like, you know, I could do like something on YouTube. That’s a little bit more clever and say like, here’s the $40, you know, if you can picture the thumbnail because I know I’m pulling it up for you sponsor, but the audience looking at the podcast, can’t see if you can like picture a thumbnail where I’m almost holding up to Vista print business cards, and one says $40.

And the other one says $190. You know, what’s the difference, right. I might blur out the business cards too, just to kind of, you know, try to get that click to the video. And then what I can do in that video is start comparing those things and say, Hey, here’s the hook. Like I decided to get some Vista print business cards created, but I wanted to see what the difference is.

If you actually like go through every upsell in order versus like going to the cheapest possible route. So let’s see what happens. And then I’ll be able to show them like, you know, they actually got delivered on the same day. Don’t do that upsell, you know, and that kind of thing. And trying to, you know, really make something valuable.

I think when you’re doing a video. One of the keys is do not just look at the website of the company that you’re reviewing and start going over. Things like price, right? People can find that information way quicker by just Googling that and landing on the site. What you’re trying to do is you’re trying to essentially read the entire manual and then shorten that into a video.

So get into the nuances of it. Like try to think of a creative, clever way that you might be able to talk about something where they’re like, yeah, that was a thought that I had. And I didn’t know, like, I’m so glad you answered it. So I know I’m talking a lot right now, but this is one of the ways that I do that is if I’m starting with something like Vista print reviews, I’m going to go to Google.

I’m going to put that in. And then people also ask is going to jump up on the search results. And it’s usually like maybe four questions that people also ask. Well, the cool thing is, is Google. And all their data is just sitting there right in front of me. And I can get into the mind of a consumer that is searching Vista print reviews, and I start clicking those people also ask options and it’ll do drop-downs and I’m giving me.

But every single time you click on one, they will give you two or three more questions that people also ask. So when I do what I do and when I do it, well, I get comments that are people, like they say stuff literally, like it’s like you’re in my head. Like this would be review was awesome. And that’s because I’m going through people also ask on those Google search results and getting like a fuller picture of everything that they may have a question about.


Spencer Haws: So when you are in the process, you know, that’s a lot of the research process, which I think is super valuable. Do you write out like an entire script? How do you you know, before you even record anything, like you have it all laid out, you know what it’s gonna look like?

Eric Worral: I think if you talk to one YouTuber versus the next, we’ll give you a different answer.

Every time I’ve even heard this from gurus, like yes, write a script teleprompter. That’s what I do. And then other people are like, Nope, I do bullet points on my phone. I found for me bullet points work better. I do have videos that I wrote scripts for and did on a teleprompt. I kind of lose my personality.

It’s very hard to read with personality and that’s another good point too. Like if you do videos, I call it the, the waitress voice. And I’m sure you’ve been out to eat before. Probably not as much in the last year. But you have a waitress or waiter and they come up and like immediately, like there’s some about them.

You’re like, oh, like, hi, welcome to chotchkies. You know, they have this voice and I’m like this person’s working for a chip, you know, I probably do this subconsciously, but I never tipped that person as well as the person that comes up and they’re like, Hey, how are you doing? Like, yeah, I’m glad you guys can come out tonight.

Like, we’ve got some really good stuff on the menu. And one of my favorites is this over here, you know? So try not to like on YouTube. And I used to do this, like, I would be like very professional and just like welcome to today’s video today. We’re going to talk about, and it’s like, people don’t want that on YouTube.

They want a person, they want a personality. So that’s why I kind of got away from teleprompter because it was hard for me to express a personality with it. Probably just need extra work, honestly, though, like you could crush it in that way too. Cause you, you and your audience are amazing at like having scripts written, having those SLPs and like managing a team and all that stuff.

So you can also batch you easily if you’re doing teleprompter scripts. But for me, I just found bullet points.

Spencer Haws: Yeah. And so this may be going a little bit off topic slightly, but I, I I’ve thought about this. Maybe my audience is thinking about it. Like, do you think this could be outsourced like a, an entire YouTube channel?

Like, and I’ve heard of somebody doing this recently. They found somebody on Fiverr that they will be on the video. You send them the script and they will be the spokesperson on that video and say, you know, we’re going to do this review of Vista print today and right. And they, they go through it. Do you think somebody could build a successful channel if they don’t want to be the face of that channel?


Eric Worral: Yeah, absolutely. I’ve come across channels where it’s almost like you could see that as an employee who was just really good at what they do. I think the downside that way is like, if you lose that employee, like lose that connection, people had to that personality. I’ve looked at the fiber route.

I think if you’re doing videos that are shorter and that works in some way. Like w one thing I always say is like, when you’re analyzing the top three results, if you’re doing brand plus reviews, how long are those videos? Are they five minutes? Are they 25 minutes? Some of the things are more complicated and they need to be 25, but then some things don’t need to be so over the 25 minute video, and you’re going the fiber route, you might end up spending $2,000 to make this video.

But if it’s a five minute video, yeah. You could find a spokesperson on fiber. Who’s really casual. I would make sure that they are casual and their pre presentation that they understand. You’re just, you know, very casual, but yeah, it can be done. I’ve also seen and I’m sure everyone listening has seen these channels that do well where they’re like whiteboard, explainer videos.

There’s a show called the infographic show. It’s got like 10 million subscribers. And like, it’s just, you know, they figured out the sauce, they have animators, they’re writing a script and you never see a face on them. So you can certainly do well with those as well. Yeah. Yeah.

Spencer Haws: So there is a route for people out there, you know, again, just thinking maybe they feel like they don’t want to be on video or they’re not the great, you know, speaker you can’t, you can outsource it using a lot of these tools.

So for you personally, how long does it take you in, in like hours to like, from start to finish, to find an idea, record a video, edit it and publish it, like one single video. And I know that can vary because some videos, right. You’re ordering on Vista print and waiting a week to get your box and you know, and others it’s quicker, but just to give people an

Eric Worral: idea.

Yeah. So that’s a really great question. I left one thing off when I was explaining that calculator. Cause it’s, I didn’t want to like get too far into the weeds, but like the the center of those three circles of the Venn diagram, I call rot return on time. So part of what I do for my calculator is I try to come up with an estimate of how long that video is going to take.

And when I put all the data into the tool, At the very bottom, I’ll say, I think I will get a return on time per hour of acts. And, you know, if I find it’s going to be like 50 bucks, I don’t do it. If I’m going to get $200, I may consider it kind of thing. But I also look at however green, I think that deal is, and that’s really easy to figure out because you just look at other people’s videos that are getting tons of you still.

And if it’s five years old, I might be able to create something by five. That lasts for five years. Just a quick aside to like, if people are looking for that calculator, you just go to YouTube search, passive cabbage, YouTube affiliate calculator. You’ll see, you know, some bald guy probably making a stupid face pointing at something that’s me, but that’ll walk, you I’ll walk it through in more detail on that video.

But to go back to your question, like you mentioned that did this review of a, of an oven and it was called the Bravo. Cool thing is it’s a $1,600 smart oven that cooks with light. Like I know right away, people want to see what this thing does because it’s different. Right? Nobody wants to watch a review of this big pen.

They know what a big pen does that video took me 40 hours to make. I will, will never do it again. Yeah. And I, yeah, yeah, it is reducing income and I don’t regret it, but it was just like, I got to use this thing. I got to cook with it. I got to document that. And there’s like 20 different functions on this thing.

It’s an air fryer. It does custom cooks, you know it does so many different things. It has a really cool reheat function. But what I have found that worked really well for me, and maybe this will resonate with your audience is I love doing like software things that is just like, I can pretty much open a bunch of tabs in my browser and I’ll organize those tabs almost like their bullet points.

So they kind of give me like left to right. You know, the order that I’m going to go through. And then I just do a screen capture video. And a lot of times, if it’s a tool that you’ve already been using for years, you’re going to be able to talk so confidently and go through that anyways. And then I just work left to right on my tabs.

And it’s nice because I can kind of look up really quick and be like, oh yeah, that’s the next thing that I want to talk about and be able to segue into that. And once you get better at doing those screencast videos those I find are a little less intimidating. Because most of the time too, like I’m just like this little thumbnail in the corner, you know, talking and people aren’t even looking at me there, but kind of what I’m talking about in the video.

So those ones are really good. The best video I ever did took me three hours start to finish and it’s still earning income. And I wouldn’t be surprised at the video makes a hundred grand and it was in three hours, like start to finish. But it’s just finding those little niches, those little videos, really like, oh, wow.

Like, I don’t know. Talking a lot here, but when I was a little kid, I loved going down into ravines and flipping over rocks and trying to find crayfish. And I didn’t realize it at the time, but I think the reason I actually liked it is I started to figure out where the crayfish were and I’d start figuring out like, Nope, they’re not under these big, heavy round rocks.

It’s these flat ones. And they need to be like a little bit of room for them. And I was just pattern recognition. I was just doing this over in Oregon. I’d like to see if I could find them. And I think the more you do anything that we do, you start to have that pattern recognition where you start seeing these patterns and you’re like, oh, okay.

Like I see that video. I see what they did. I think I can do that pretty quick. And I think it can make a good buck at it. So it all varies though. You get better at it. Like anything else with time? Yeah.

Spencer Haws: Now those are some great tips. And again, to remind people if people want to check out your affiliate calculator they can go to your passive cabbage channel.

And what was it called? Affiliate marketing calculator.

Eric Worral: Yeah, YouTube affiliate calculator, and little tip here too. I would prefer if you don’t even link to it in the show notes. And the reason for that is let’s say you do get a good amount of your audience to goes to YouTube and searches for that phrase.

What happens is, is YouTube loves it. When traffic comes from outside of YouTube, come see YouTube and specifically for your channel, because the reason, you know, selfishly, I want to be on your podcast. There’s always a selfish angle. I know that your audience lines up well with my interests and what I do.

Google already knows millions of data points on your audience. So let’s say like 500 people end up doing this and coming to YouTube and searching for that. They’re like, wow, these 500 people are very similar. We know that about them. And they all came here for this. And then hopefully the information I provide is valuable for people and they start consuming it.

They’re going to be like, let’s find more people like this audience that just actively searched this channel out past the cabbage. So it’s actually, that’s something I learned about three weeks ago from a guru, a guy Darryl eaves on YouTube. And this is my first time testing it out. So

Spencer Haws: we’ll we’ll do a live test and see how it goes.

Yeah. So you’ve got a big clock over your shoulder. It’s some sort of countdown timer. I know what it is, but why don’t you tell listeners, what is that? And

Eric Worral: it actually kind of terrifies me a little bit because it reminds me I need to get my button gear, but I’ll see if it works. If I turn it on. Oh, there we go.

I have 927 days, 11 hours, seven minutes and 39 seconds. So that’s the press thing, but basically dental, I want to help 1000 people earn $1,000 a month in 1000 days. So I’ve been at it for about 70 days. I frankly need to get more content out on the channel, but I know how these things were just like your audience.

Does the hockey stick effect, like all of a sudden you going, gonna be a year down the road. And all of a sudden, you know, you’ve got views and traffic coming in like crazy. And the reason I picked those numbers is easy to remember, right? Thousands of dollars a day, thousands, you know days not, that was a dollar a day.

That’d be amazing. But that specific one I picked because I’m like, if you can make a thousand dollars a month on YouTube, like that’s enough to like have enough skin in the game. You’re like, I want to explore this more. And really who I’m interested in are people that were in my shoes that were feeling that tension because they have that entrepreneurial drive, but they’re still working on a day job.

And that feeling, I want to help those people like cut ties with the nine to five, you know, and I, the best way that I can teach them how to do it is via YouTube and affiliate marketing.

Spencer Haws: Yeah. I think that’s an awesome goal, man, to be able to help a thousand people, you know, make some money through the similar strategies that you’re doing, how are you tracking that?

Are you what, what’s the, you know what, what’s sort of the way that you’re going to know that you’ve achieved that.

Eric Worral: Yeah. So there’s a couple different ways. Like a lot of the the people that I’m gonna be speaking to, I think are mostly going to be kind of beginners. So they may not be on all these affiliate marketplaces.

I am asking them when they download like that affiliate calculator, there is a separate tab that shows them all the affiliate marketplaces, and I have an affiliate relationship with them. So let’s say you go on like, you know, or share a sale or whatever. I will see that I actually made 30 bucks because somebody else made their first sale.

So I’ll see the first sales. And then eventually what I’m gonna do is I’m gonna have a Patrion, but I’m going to price it in a way. That’s just like, Hey, like give me a dollar just to tell me that you’re following along and you’re into this and you appreciate the content. Give me two, if you’re making a thousand dollars a month or you made a thousand, so those are a couple of ways I want to do it.

And then the third way is I literally am going to ask my audience. I want you to mail me to my PO box a tie. I’m going to. And I’m going to staple it to the wall behind me. And I know it’s not going to be an exact science Metta. Everyone does the upper ever even gives people the thanks or, you know, a call out for things like that.

But I think if they can see their tie behind me, whether you’re male, female, doesn’t matter. I just hate ties. I absolutely hate them. The idea it’s like, it’s there. They make no sense. Like I did research on him. I hate him that much. And I think it was a boy king, Henry George, the age. Of England started wearing a handkerchief around his neck because there were some mercenaries he saw wearing.

I mean, he thought they were cool and he actually dictated the Ashan to people. I think it was in France at that time where it took off. And then it just slowly evolved into this tie that you literally just sent around your neck to show people that you respect them. And I’m like, this is the dumbest thing I’ve ever heard.

That’s where the idea of social note came from from other channels. I was like social norms, not for me kind of thing. I need to rebrand it, but I’m really good at going on tangents, by the way, when you’re asking me questions, Hey, I’m,

Spencer Haws: I’m all against ties as well. You know, I’m, I’m, t-shirt kind of guy for sure.

So I don’t miss the corporate worlds and wearing ties at all.

Eric Worral: One of the things I mentioned earlier is like, Hey, you don’t need to be niched down on YouTube and be like, search is only a portion of the traffic. And I started looking at LinkedIn CRISPR, and I completely get it. Like if you guys, if you’ve got a good site, And it’s going to be so much work to go through it and figure out the proper opportunities and all that stuff.

Like how are you going to expedite it so that you can get more traffic? So I started searching things, starting with like link whisperer. And I started looking around and I ended up going on your site, plugging it into H refs, just to get an idea of what pages might have higher traffic, probably a newer site, but one of them was like URL changer.

Can you explain to me what that does? Exactly.

Spencer Haws: Yeah. So link whisper has one of its features is URL change. You’re basically it’ll go through your site. If you either change your URL structure or maybe you’ve deleted an old page and you create a new page and you basically want to change, you know, you’ve mentioned a hundred times throughout the years, this one particular URL, you can just change it, right?

You can put in whatever new URL you want, whether that’s internal or external and linguist will go through your a hundred, a hundred mentions of that link. Change it to that new URL for you.

Eric Worral: Okay. And am I wrong in thinking that this is different from like a 3 0 1 redirect that this is you’re actually manually going into this site and changing it, right?

Spencer Haws: Correct. So on your site, it will actually be a new URL right. At a 3 0 1, right. Doesn’t doesn’t actually change the physical hyperlink on your site. It just redirects it. Right. So Google recognizes, Hey, this URL, it goes to this one, this physically well electronically. Right. It actually changes the URL. Yeah.


Eric Worral: So, so that’s pretty nice because you’re creating a better experience. There’s not that little bit of lag that was created. And I honestly, I don’t know why, like if I plug into H Ross, it gives you those, like how many hops is that? What they call it. Right? Like if you have like several redirects appetites, Yeah.

So I started looking up, like, when I found that via HRS doing research on your site, I was like, okay, like that could be an angle for this. And then the next thing I started doing was going to YouTube and just searching things like 3 0 1 redirects, you know, blah, blah, blah, stuff like that. You won’t be able to see it, but I do.

I ended up finding what I like, how to create redirects and WordPress. So that might be something that’s difficult for your site today to rank for, you know, I don’t know. Maybe you could. But I ended up finding one that was a beginner’s guide to creating redirects in WordPress. It’s from WordPress beginner, which, you know, probably all of us had been on at some point.

And when I started watching the video, I was like, huh, like it was weird. Cause there wasn’t even a face on the video for like the first two minutes. There’s literally just a static image of it. And I decided, you know, why don’t I check out their actual webpage? Cause they probably have one. And if you look at their website, They have this video embedded on a page on that site.

So they probably are getting views. They have 103,002 years, but they are getting views on this, on their website, but also on YouTube. Yeah. So if I was thinking in your case, like I’d want to procreate in content such as, like, you can go for really, really hard to rank for keywords on a website, but you can rank for them on YouTube.

So one of the ways you could, this was not quite as hard, but I could probably rank a video for like how to get more traffic to your website in minutes, you know, and someone like you that has this massive knowledge you asked earlier, like how long would it take you to make a video for you to make that video?

Not very long. Like you could come up with seven things pretty quick. Sure. And one of the things I would drop into that video would be link whisper. And here’s how internal linking why it’s important. And here’s what this tool does. And you’re able to. You can get these really high volume keywords. It’d be really hard to rank a blog post for, but you can actually make a video around that and put your tool front and center.

So those are like two different ideas that I would have for that. Like one of them just like how to create redirects and WordPress, I would probably start with the very basics of showing a manually how you would do it. I would show them plugins and then I would show them link whisper. You can do a different video.

That would be like top five, redirect plugins on WordPress. And you would slide. Video into that. If there’s enough of them that actually have the search volume, because they’re, they’re sought after you can do this first app or is this for it’s it’s that type video where you put in your three competitors of that specific tool, right.

Redirects and you sliders in I call that the Trojan horse method because you’re piggybacking off of their brand value and equity where people know all of them are searching reviews for them where they’re, maybe they’re not searching for the third or fourth. But then you could slide yours in and show why it’s better.

You know,

Spencer Haws: I liked that, like a perfect example would be like, I could do like Yoast SEO versus rank math. Right. And lots of people probably searching for that, but I could mention certain things that Yoast doesn’t do well, which is internal linking. I’d say, you know, Hey, Linquist whisper, doesn’t do everything.

But it does internal linking well and Trojan horse it into that. I like that.

Eric Worral: Yeah. Yeah. And like, this was the stuff I looked to see if you have an affiliate program and you do, but I don’t do a lot with websites anymore. So I was like, do I want to share this? Because I might be able to resolve for your service.

But yeah, if you, if you have the knowledge set already, it’s, you’re, you know, you’ve taken out all the research of it. You’ve got 15 years, probably however long you’ve been doing this research. You don’t need to do any more research on these topics. That knowledge is in there. You’re just trying to figure out like, what’s the cluster of videos that you can.

That are going to help people. And I don’t mind sharing this as well either because I I, I, this is on the passive cabbage channel. This kind of gives an idea of like what do you call it when you make like a parent post? And then you have like the, the ancillary post that linked to it. Like, do you go with like, like spoken wheel or whatever?

Or like what’s the language, right? Yeah. Like hub

Spencer Haws: and spoke. Right. Topical clusters is kind of yeah. Phrase that I would use. Yeah.

Eric Worral: Yeah. So you can do the same thing on YouTube, where you might have that parent like video that you really want a lot of eyeballs on, but then you have these feeder videos that go into them.

And instead of it being internal links that is making that happen, it’s done with end screens. And it’s also done in the YouTube description, putting links to those videos. So I, you know, to, to rank for something like how to sign up for DoorDash drivers is difficult to do, right? That’s a very high volume, very lucrative key word.

But what I did is I did other videos. So I had door dash versus Uber eats versus grub hub versus Postmates. What’s the best one to drive for that video. Four hours took me to make what I did is for people who aren’t good at collecting their thoughts, which sometimes I fall into, I made a spreadsheet and I went to Google.

First. I searched that exact term. I found a blog post that the reason I think people liked it is they took information from glass door and then gave people like what glass door was saying that you would make for those different programs. And I started putting all the information. I thought that was valuable into a spreadsheet.

And all I did in the video is I slowly worked through the spreadsheet and explained things to people and said, Hey, I also have affiliate links in the description below. If you want to sign up for my link, still free for you, but I may make a small. So what happened was that was kind of like, you know, a what do you call it?

Like a spoke or whatever. And then the video that was really valuable for me to rank, and this is rank on YouTube and Google, like I think still today, it’s the number one video on Google. First page results is how to sign up for the DoorDash driver program. But because I already had all this relevant traffic on that disperse, that video, and then the end screen and the description links to that video, I think it helped that video rank.

So I started signing people up at $50, a pop for the DoorDash driver program, like crazy. And that was the thing that happened that implanted in my head where I was like, holy crap, I’m gonna. $30,000 from a video that took me three, four hours to make this year. That’s close to half of what I make in my day job.

What am I doing? So for, for yours, like we had all these video ideas, right? Like, you know, Yoast verse that you could slide it in. You could do link whisper review and you connect all those things through end screens and different things like that. And you try to take the person through a journey. And eventually you can get all these eyeballs onto to that people who have heard of you.

And more importantly, haven’t heard review and getting them to consume your content. And then it just becomes this like soft sales process. Like I never do a video if I don’t believe in the service, like that’s a waste of integrity and time, but you can kind of stitch all these things together, kind of like that hub and spoke strategy, but just on YouTube and be able to rank through some really difficult content such as like how to get more traffic to your website.

You know, that’s something it’d be amazing if you had a hundred thousand people seeing that video. And in the middle of that video, you’re talking about link whisper,

Spencer Haws: right? Yeah. This is all really timely advice because I am going through and thinking of a blogging strategy because I don’t have a lot of blog content right now on link

So I’m thinking of topics that I can start beefing up on the blog, but I should be doing this on YouTube. And I have been thinking that you know, th there’s a lot of opportunity there to kind of spread the word of link whisper. And so this is super timely. I appreciate it.

Eric Worral: Yeah, I would say just like a last tip.

If this is something somebody is thinking about doing and marrying this into their blog, I haven’t seen a better example of it than a drafts. Their blog is phenomenal. There’s no doubt about that. The content, the way everything is structured. I think it’s Tim blank on his last name, the CMO there, but he does a wonderful job.

And this is a good example, too, of how it’s not him making the videos. I think English as a second language, he had, Sammo make the YouTube videos. He probably found a YouTuber that already knew this space well, but needed more opportunity. So he does an amazing job. He gets all sorts of traffic that people maybe not, never even heard of HRS, but he’s sliding the HRS tool into.

And then they do a great job too, of embedding those videos on the blog posts. So that’s really where you can see like a great synergy is what they’re doing over there. So I think if there’s somebody who might already be using that tool, just take a look at how they’re doing it, and you can start to get ideas of like, oh, like these two things are feeding each other and really creating like massive growth for that business.


Spencer Haws: absolutely. So if people want a good example yeah. Check out the AA traps blog and the YouTube channel of how they’re kind of marrying those things. Then of course, people can certainly check out your passive cabbage channel to see what you’re doing over there to get some additional tips from you as well.

And I think you mentioned sort of in passing here, but I do want to highlight that, that, you know, you’ve been able to build a really successful business. You’ve been doing this full-time now for about a year and sounds like you’re making about $40,000 a month from affiliate marketing on YouTube.

Eric Worral: Yeah. Yeah. And I, I should take a lesson from you and people who actually know how to build out teams. I’m terrible. I’m a control freak. I’ve gone through three different editors. I’m doing everything myself, but it is nice because my final revenue valor, you know, it’s like 99% margin pretty much, but I know that I’m only scratching the surface on this.

I have figured out the search side of YouTube really well, which is like 20 to 25% of the traffic. 75% of the traffic is in suggested. So it’s like, how does your content start showing up randomly? Like when you get out of the homepage, you’re showing up in that little bar on desktop, on the side, like you can really explode things.

That’s what I find exciting in this space is I think I’m just scratching the surface of it.

Spencer Haws: Yeah, yeah, absolutely. So maybe final question here. If people want to create a YouTube channel and they’re hoping to get to that thousand dollars a month, they’ve never created any videos. Like what’s like a timeline.

How long do you think it’s going to take them? If they do everything just right, right. If they follow all your tips, like how long can it take somebody to make about that bucks a month,

Eric Worral: a fresh channel? I haven’t read anything on this. I know I go website and get sandbox. Like how long does that usually take before you kind of get out of the sandbox?

You can be like six months

Spencer Haws: or longer.

Eric Worral: Yeah. Yeah. I I’ve had channels that were dormant. Like I only made a couple of videos and one of them I’m thinking of is I started making a conscientious effort on it and I was making $0 of income on that channel. And I was able to ramp it up over 10,000 a month in probably like four months, so pretty fast, but it’s all, you know, there’s so many different things going into it, right?

Like you could be the most amazing YouTuber of all time. And if you have crappy thumbnails, Five views a year, right? So just the thumbnail alone, it’s something you got to optimize because that’s, what’s going to sell the click. So that’s like, what I’ve learned is like, you gotta look at the whole funnel and see your week, look at your data, figure things out.

But yeah, if you guys already have like a niche website, like you way ahead of the game, because you’re going to be able to feed YouTube traffic and YouTube is going to love you because you’re feeding them traffic and they’re going to reward you. So you might be able to speed up that process substantially.

Yeah. So yeah, like I would say, they’ll give it, give it three to six months. Any video I make have three to six months out. That’s where I started to see the traction. And just like, I love that we can talk about this, cause I know your audience can visualize this in analytics, right? You create a post and it starts doing that slope crawl up a it’s the same thing on YouTube.

I’ve also gone into videos or complete duds change. The thumbnail out, went from going like 10 views a month to, you know, I think I got like 120,000 views in a year just by changing a thumbnail out. So there’s so many things that you can do to kind of refresh your content from a thumbnails perspective.


Spencer Haws: Very good. So is there any other place that you’d like to send people other than your passive cabbage, a YouTube channel? Anything else you’d like to mention or yes.

Eric Worral: No, I would say, yeah, go, go to YouTube search password. Okay. Average affiliated calculator. I think that that’ll take you from women.

Basketball is full court to half-court shots immediately. It’ll get you 50% the way there and like, you know, 10 minutes and you know, I don’t even have a course right now. I don’t have an idea. I just like educating and I may have those things in the future, but I see what you’ve done. And obviously it’s taken years, you know, I don’t know if you’ve been at it decades, but like your, your capability of making link whisper is because people know like, and trust you and they know you’re going to put out a good product and you cultivated that audience.

So that’s kind of like, what I’m trying to do at this stage is I want to just give as much value as I can on that. Cultivate an audience and the monetary part of it will take care of itself down the line and you gotta figure that out later. So, yeah.

Spencer Haws: Awesome. Very good, Eric. Thanks for coming on the niche pursuits podcast, it’s been an absolute pleasure having you here and loved hearing your tips.

And even though some of the tips were for me personally, almost in a way, it felt like I think it’s things that people can apply in their business and hopefully see some results with as well. So thanks again.

Eric Worral: Yeah. Thank you so much for having me on Spencer. I really appreciated it.