The Modest Man: How Brock McGoff Has Grown a Fashion Blog for Men to $30k a Month

The Modest Man: How Brock McGoff Has Grown a Fashion Blog for Men to $30k a Month

How to look taller and leaner? Should men wear makeup? How to keep your shirt tucked in? These Youtube videos are generating The Modest Man millions of views!

Brock McGoff owns the website a site which documents his experiences growing a blog. His site now generates over 400,000 visitors and $30k in revenue per month.

Looking back through my old emails, I connected initially with Brock back in 2012 when he started.

Over the years of building websites, Brock has learned a lot.

Including getting hit by the first Google Panda update taking his traffic down to virtually zero.

Since then, Brock has made every effort to make sure a Google penalty would never happen again and only aims to build content and links that he is genuinely proud of creating.

So how does someone go from a corporate employee to a fashion influencer?

Watch The Entire Interview

The Inspiration for The Modest Man

It started by solving a problem.

Brock is only 5’6″, and looked young compared to his corporate colleagues. By taking the time to dress professionally, he found he could gain more respect.

He encountered the problem that no matter how much money he spent or research he did, finding clothing advice that would fit and look good on his 5’6″ build.

He knew that millions of others were encountering this same issue, so he started the as a way to document his findings and share his clothing experiences with others.

Learning how to dress well and earn passive income converged to create a significant income for Brock. Eventually, the site went from a blog to a larger authority site.

Today, the site has morphed into a general men’s style and confidence platform.

In the last year, Brock has double the site traffic. In our podcast interview, Brock uncovered the primary steps he took to make this happen. Here are just a few of the major things Brock is focused on.

Focusing on Search Intent

For a long time, Brock was syndicating the same content on Youtube and his Blog. He found that people discovered his content much differently on YouTube than on his blog.

Since they were so different, he shouldn’t be handling them the same.

YouTube content needed to have a bit of a “viral component” where his blog content should have more search intent.

Brock gave the example of one way he is doing this by changing titles of content depending on the platform.

For a recent watch review article, he shows the minor changes he makes.

Blog Title:

Youtube Title:
Is This Really the BEST Watch Under $100? | Seiko SNK809 Review

The subtle difference significantly impacts what gets clicked by optimizing for clicks in Google Search or on Youtube.

The Modest Man makes money from Affiliate Marketing, Adthrive, YouTube Monetization, and Sponsored Posts.

As Brock has put himself on the map as an influencer, he was getting quite a few sponsored posts requests.

His influencer deals were not coming from the influencer marketplace sites. Sites such as Brandbassador and Invocial are typically more suitable for micro-influencers or Youtubers looking to get free products.

Brock wasn’t looking to get free products, his influencer deals were coming from agencies or large brands that would bring along unique stipulations and requirements such as YouTube view counts.

Each deal and brand is a bit different. These deals take a lot of time and work but are profitable.

For a dedicated video, a brand would pay The Modest Man anywhere from $4-6k for a few minutes of visual content.

A non-dedicated 60-second ad at the beginning of one of his YouTube videos, Brock would charge approximately $2-3k.

These were significant margins and were a perfect way to help monetize his 300,000 YouTube subscribers, but it took a lot of work.

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Even with so many followers and monthly views, YouTube ad revenue was only generating about $1,500. The Sponsored video posts were a great solution.

Hiring a manager to manage the brand sponsorships allowed Brock to focus on what he was great at and build great content instead of exchanging emails and negotiating deals.

We didn’t get too much into the details of his arrangement with the brand manager, but it sounds like they work on a commission structure aligning the two nicely.

On Brocks blog he shows that in Q3 $18,243 was generated from Sponsorships alone.

Focusing on Keywords and Affiliate Income

Early on, the majority of the content Brock was creating for The Modest Man was all informational content.

The informational content was great for driving traffic, but he knew he was leaving a lot of money on the table when it came to affiliate revenue.

Adding in buying guides to the type of content he was creating helped grow revenues.

Even with the unfortunate Amazon commission reduction, Amazon Affiliate links brought him in over $16,000 in Q3.

Creating the guides is only half the battle. It’s choosing the keywords which make the buying guides work.

Brock invested more time into using tools like Ahrefs to identify keywords. His favorite metric to monitor is the number of ranking keywords.

When Brock finds a great keyword, he will only create the content when he knows he can do better than the competition.

A perfect example of this is when the competition created lots of listicle articles stuffed with affiliate links.

By creating actual editorial content, better (unique) pictures, formating, and longer content, The Modest Man was able to find its competitive niche and outrank the mainstream fashion publications.

The Modest Man, with the help of a few writers, is now consistently publishing two articles per week, and keyword research is planned nearly three months ahead of time.

Updating The Modest Man Outdated Content

Taking the time to go back to old posts feels like a hassle, but it continues to be proven worthwhile.

Sometimes updating old content was more powerful than adding in new content.

I know Brock isn’t wrong. I’ve been doing some of the similar tactics he has, such as fixing broken links, images and updating content to make it more relevant for the Niche Pursuits brand. The effort is also paying off.

For The Modest Man, content length sometimes came into play with updating content as well.

The typical post is about 1500 words. For higher competition keywords, The Modest Man posts get up to 5000+ words.

Updating the old content has also highlighted the need to focus on evergreen content. Brocks says, moving forward, he is not putting effort into any non-evergreen content.

Site Architecture

Understanding The Modest Man content silos and what he wanted the site to be known for became a priority.

One example he found was that content on watches was doing well. By focusing on what was doing well and then expanding on them, traffic came easier.

If a post for the Best Watch Under $100 was gaining traffic, creating other posts in the different tiers for Best of $500 or $1000 also likely would do well.

It was almost like he was a miner. When he found a vein, he would dig deeper and broader to mine all the traffic he could.

The architecture created opportunities for overlap in the content silos.

For example, “Watches for small wrists” may have low search volume, but when visitors landed on the page, they would be delighted with 15 other articles they would be interested in reading.

What’s next for Brock?

Brock has had 4-5 brokers reach out to him just this year, offering to purchase his site. He’s interested in selling his website and putting plans in place for a sale in the next 12-18months.

Brock plans to still hold onto his YouTube channel and plans to only sell the blog.

With success in both YouTube and his blog. So if starting over again or starting new, what is Brock’s advice?

Look at what you enjoy. Do you enjoy talking in front of the camera or do you prefer writing?

If you like the aspects of becoming an internet celebrity, Youtube is probably your option. Brock says if you prefer more passive income, focusing on an SEO blog is perhaps a better option.

Brock has a great eye for visual content and creating valuable content. I am excited to see what comes next after a sale of The Modest Man. If you want to learn more about Brock and his work, you can check out his blog or

How Nathan Barry Built ConvertKit to $2.1 Million Per Month and Bought a Ghost Town

How Nathan Barry Built ConvertKit to $2.1 Million Per Month and Bought a Ghost Town

In this Niche Pursuits podcast episode, we discover the key themes that made ConvertKit a success. ConvertKit is an email marketing platform started by Nathan Barry, a former designer and author, in 2012.

I reviewed the tool back in 2018 and you can read about my personal experience with ConvertKit here. 

The software is now generating $2.1M monthly revenue, has been listed on the INC 5000 numerous times, and founder Nathan Barry recently invested in an actual Ghost Town. 

Here are the exact numbers if you were curious:

And you can always check their publicly listed numbers on Baremetrics here.

Watch the entire interview with Nathan Barry

How Consistency Leads to Success

So how does a former author build a high-growth software company? 

Show up every day for two years. 

Sean McCabe gave this quote to Nathan that has stuck with him throughout building Convertkit.

Nathan explains it’s the two years part of the quote that made the difference for him.  

He would see so many people start projects or companies, never truly to see them all the way through. 

Making an effort to see projects in the long term (at least two years), you start to see a compounding effect on your results. 

Nathan is from Boise, Idaho, a relatively unknown but old school internet marketing community hotspot. Websites like, Click Funnels, ClickBank are all located in Boise. 

Bryan Deluca of was part of the inspiration. Bryan was never distracted by the next new thing. He kept focused on creating He forwent short-term profits to focus on building for the long term.

Before starting ConverKit, even as a writer, Nathan upheld this mindset of consistency and focus. 

As a writer, he committed to producing 1000 words a day. Nathan finished the book; once completed, he had an 80-day streak of writing. 

There was no way he wanted to break that streak, so he kept writing. At one point, he had a 600-day streak. 

His goal for his book was to sell $10,000 of the whole lifetime of the book. It ended up making $12,000 in the first 24 hours. $19,000 by the end of the first week. 

The second book. $26,000 in the first day and $50,000 by the end of the first month. 

So how did he generate the sales? 

Nathan discovered the power of email marketing.

The encouraging part is, at the time, Nathan only had an email list of 800 people. 

With his newfound obsession for email marketing, Nathan built Convertkit. 


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How Convert Kit Started: The Web App Challenge

The project began as a web app challenge, which Nathan created to publicly document his new project. The requirements of the challenge: 

  1. Within six months, build a web application to $5,000 in recurring revenue. 
  2. He could only spend $5,000 of his own money in the entire process. Meaning any other development work costs would need to come from paying customers. 
  3. He couldn’t spend more than 20 hours a week initially on the project. He had other contracts he had to focus on as well. 
  4. Build the project in public for all to see progress. (This is still a focus at ConvertKit to this day. )

Unfortunately, Nathan didn’t meet his goal. 

We’ll give him a break as the goal was a bit ambitious. 

But he stuck with his plan and kept at it. 

Building Convert Kit in Public

I know first hand about building in public as the start of Niche Pursuits was all about my case studies and sharing results (both good and bad).

Telling the world what you are working on is not easy. Nathan attributes this as one thing that kept Convertkit moving in the right direction. 

Building in public not only kept him accountable but generated help from the community. 

People came out of the woodwork to offer to help. Teton Shaw, who previously founded a ton of successful SaaS companies, and David Hauser, who was running grasshopper at the time, all offered their help.

Nathan would blog about his experiences, and people would jump in and provide advice right there in the comments. 

The first versions

It wasn’t always easy for Nathan. By the end of the six months, he was generating $2000 in monthly recurring revenue. An outstanding achievement, but still short of his $5000 goal. 

The first versions of ConvertKit were pretty bare. It was essentially an email collection tool with automated email sequences. 

You couldn’t even send an email to all of your subscribers at once with ConvertKit. 

ConvertKit’s Biggest Challenges

Getting customers. Initially, Nathan tried to use content marketing to get customers. Content marketing at an early stage software company is hard. It’s even more difficult when the software is still early on and needs improvement. 

Nathan was able to solve this by talking to customers. Nathan found that many had no interest in switching from their current Mailchimp or Infusionsoft. 

To solve the problem, Nathan followed the advice of Paul Grahams, do things that don’t scale blog article he teaches in YCombinator.

Nathan decided to migrate users to ConvertKit from their existing platforms for free. 

The migration process sometimes took up to 8 hours. At the time, he was charging $50/month.

If you are doing the math, Nathan was making far less than the local fast-food worker.

The compounding effect

By considering that time spent as an investment, Nathan saw growth. Each migration would become more comfortable, sales pitches would get better, and processes became more efficient. 

convertkit statsIn November 2020, they onboarded 2329 new customers. There is no way their team could have spent 8 hours migrating all the customers today, but it was by doing things that didn’t scale, which allowed ConvertKit to see what mattered to customers.

That’s when things started to take off at ConvertKit. 

You’ve seen compounding effects everywhere. Relationships, fitness, learning, investing, and you see it building a SaaS company. Most people don’t keep going long enough actually to see the compound returns. 

It takes years. Think of it like investing. In the first few years of investing, you don’t see much compound interest. But after ten years or so, the compound interest becomes significant. 

As the ConvertKit team grew, they stayed focused and consistent. Just as Nathan would initially set goals and challenges, ConvertKit continued to set goals and even showed all their metrics publicly on Baremetrics

Growing ConvertKit

In 2018 ConvertKit landed on the Inc 5000 for the first time at 72. In 2019 they ranked 29th on the Inc 5000. 

ConvertKit also has gained customers from some of the largest names and brands in the world. Today they have a total of 33,878 active customers.

convertkit number of customersI’ve sent out 14 million total emails myself alone through ConvertKit.

Nathan admits that he still has some catching up to do to MailChimp, whose revenues are in the $700 million range. But they also had a significant head start. 

By keeping consistent and focused, Nathan believes he can outpace and beat Mailchimp, the current leader in the email marketing industry. 

Monetize Your ConvertKit Emails 

Most recently, ConvertKit has released its product monetization feature. A tool that allows you to monetize your email campaigns with paid products or a paid newsletter. 

Competitors like Substack have entered the market and are gaining a significant share of the paid newsletter market. 

Substack email platform is still small compared to ConvertKit. In comparison, some of the best Substack users have 10,000 subscribers. The best ConvertKit subscribers are well into the 100,000s of thousands if not millions of subscribers. 

Substack Vs ConvertKit

Yes, you can now create a paid newsletter on ConvertKit. Nathan sees the difference between Substack and ConvertKit as Amazon is to Shopify. 

Substack has created an email platform similar to Amazon with end to end solutions but with limited customization. You can’t even change the Substack branding. 

ConvertKit, on the other hand, is building with more of a Shopify mentality. A simple platform to use, but with the ability to customize as you see fit. 

How has life changed for Nathan Barry?

Looking back, the $5,000 limit he gave himself on starting a company seems small. Nathan admitted today, “$10,000-$20,000 is now kind of a rounding error in a budget”. 

He still is continuing to stay focused on building ConvertKit, and his writing remains consistent. The goal to write everyday remains. Although he no longer has the 1000 word requirement.  

Even though he’s focused on building a great company doesn’t mean he can’t have a little fun. 

Buying a Ghost Town

nathan barry ghost townAlongside Brent Underwood and Ryan Holiday, who runs the site Daily Stoic, a popular email newsletter on ConvertKit,” Nathan invested in a literal Ghost Town. 

Cerro Gordo has since been featured on just about every major news outlet and travel blog. It’s now a popular destination with an incredible history. 

Nathan says that while it was an investment, ultimately, it just sounded like a lot of fun to own a ghost town. 

You can read about his ghost town here

Try ConvertKit

I’ve been using Convert Kit for several years now for Niche Pursuits, Link Whisper, and other businesses.  I’ve been very happy with the product and the support team is excellent.

If you’d like to try out ConvertKit for free, you can manage up to 1,000 subscribers for free here.

If you want to start a paid newsletter, you can now start on ConvertKit. They recently announced their “commerce” package which allows you to sell digital products directly through ConvertKit, and this includes paid newsletters.  You can try out ConvertKit Commerce here.

Or if you already have an existing email list of over 1,000 and you’d like to give ConvertKit a try, you can get a 14 day free trial right here.

Overall, I hope you enjoyed hearing the success story of Nathan Barry and ConvertKit!

How to Make a $65k Per Month Living Blogging About Informational Content

How to Make a $65k Per Month Living Blogging About Informational Content

Interested in learning how to make a full-time income from blogging?  Today I’ve got some inspiration for you and perhaps someone that you can learn from.

Jon Dykstra is the founder of Fat Stacks, an online resource teaching others how to make a living blogging or building niche sites.

I’ve known Jon for a while now, and he is no stranger to us here at Niche Pursuits. Jon has been publishing niche sites as a professional blogger full time since 2012. 

As we all ride the Google wave, bracing ourselves for each new update, Jon has found ways to leverage other traffic sources with social media, Pinterest, paid advertising, and essentially no link building.

The best part? Jon is now making $65,000 a month from his blogging efforts!

So, I decided to ask Jon a few questions about how he got started, what strategies work well, and how others could follow in his foosteps as a full-time blogger.  You’ll find all his answers below.

Want to Learn from Jon?

Before I dive into the interview, I wanted to share that Jon actually does have a full collection of training material that teaches others how to make a living blogging.

Lucky for us, Jon is a fantastic teacher and better yet, has agreed to give the Niche Pursuits audience full access to ALL of his courses at a massive discount. 

This week only for you can get $200 off all of Jon’s courses for the one price. The courses are usually bundled together for $499, and you can only get the $200 off discount through my special link for this week only.

  1. Pinterest Magnate (Reg. $197): Learn precisely how Jon is driving massive (300,000 views +) with Pinterest each month!
  2. Long Tail Deep Dive (Reg. $97): How Jon makes a living blogging with long-tail keywords
  3. Content Site Autopilot (Reg. $147): A multi-module training program to show you how to create systems and processes for putting your content creation on autopilot.
  4. Natural Link Building Formula (Reg. $97): Learn how to attract links naturally with your blog post.
  5. Display Ads Deep Dive (Reg. $97): Your ultimate guide to monetizing niche sites and blogs with passive income display ads (i.e. AdSense and other ad networks).
  6. On-Site SEO Deep Dive (Reg. $147): Learn everything Jon does for on-site SEO (structure, schema, etc.) for ranking content. His search traffic isn’t an accident. It’s the result of setting up sites’ on-site SEO properly and publishing lots of killer content.
  7. Niche Exponential (Reg. $147): The ultimate guide to building specialty blogs such as recurring commission niche sites and others.

Get Access to the Fat Stacks Course Bundle Here

I recently caught up with Jon to find out what he is focused on, how his sites are performing, and some tips on making money blogging with niche sites. Here is what Jon had to say.

What are you working on right now with your sites?

Recently I streamlined my content publishing business by selling 6 sites with a 7th still on the chopping block with Motion Invest.  

That leaves me currently focusing on three sites. It’s looking like I’ll be scaling back even more and focus on only 3 sites. I’m once again merging content from one site to another.  

One of the three sites is Fat Stacks. Lately, I’ve been publishing quite a bit of long form content on that site to bolster search traffic.

My other two sites are run-of-the-mill content niche sites. They’re in different niches. One is quite large. The other is an up-and-comer recently hitting 150K monthly page views so it has real promise.

It’s been interesting expanding and then scaling back in a relatively short period of time. What I’ve learned is that I’m not a good fit for all niches.

I suspect that’s the case with many folks. My biggest niche site was an instant fit but other than Fat Stacks, finding another great fit took time. In fact, it tools launching a pile of sites to see what sticks.  

What makes a niche a good fit?

For me at this point a good niche is one where I can effortlessly find great topics to cover and then write killer content on those topics all the while enjoying the entire process. I’ve entered niches I thought would be fun but weren’t. They weren’t bad niches, just not quite as good of a fit as other niches.

How much are you currently making from your largest blog?

For the past three months (September, October and November) it’s been around $65,000 per month.

The lion’s share of that revenue is from display ads courtesy of AdThrive. Another $9,000 or so is from the video ad network And the $5K to $7K is from affiliate marketing, including Amazon and other merchants.

How much traffic does your largest blog currently get?

Traffic has grown to my biggest blog quite a bit over the last year. Over the last 30 days it topped 2 million sessions. About 1 million is from organic traffic. 336,000+/- is from Facebook. 218,000+/- is from Pinterest.

The rest is a smattering of sources.

Here’s a traffic screenshot for another niche site that I’m excited about:

And just so you know it’s not all fun and growth, here’s the traffic of one of my sites that took a beating from the very recent December 2020 Google algo update:

Why is informational content your go-to strategy to make money blogging?

I used to focus on affiliate marketing which requires focusing on a particular type of content that generates sales. It’s called pre-selling with buyer intent content. I still do some of this but it’s a very small percentage of my content strategy.

I love monetizing with ads because I can monetize any topic I want. I’m not stuck writing about products and commercial topics. I can write about how to find quartz crystals in North Vancouver and if that article gets traffic, I’ll make money.

A complementary benefit of that is I can seek out easy-to-rank keywords so that I can get decent traffic to content quickly without expensive or risky link building schemes.

Switching to focusing on display ads was a game-changer for my content publishing business.

Why are you focused on updating old content and what’s your strategy there?

When I first read about updating old content a couple years ago I scoffed. I was naive.

About 6 months after that I had the aha moment where I understood that updating old content, especially content with decent rankings but not number one rankings in Google could grow traffic considerably with little effort.

After all, if Google ranks an article in position 9, that means it’s not useless. Google kind of likes it which means it’s worthwhile to put more spit and polish into it to nudge it to the top.

In other words, updating content can be a very low cost, little time method to yield big traffic growth.

I also believe the stronger and better your content is overall, the better your site will do overall.

How do you choose what you’ll be writing about for your blogs?

My niche sites (other than are broad in that they cover quite a few related topics. I don’t restrict myself to just “basketball shoes” for example. I cover footwear or even broader yet, fashion or sports.

However, there is kind of a method to the madness.

When starting a niche site I’ll publish on many topics within the niche seeking out ridiculously low competition keywords. My aim is to get some content ranking in Google.

After 3 to 9 months I check to see which topics are ranking. I then hone in on those and publish more content on those already successful topics. This method takes the guesswork out of it. Google tells me what they like the site for so why not give Google more of it.

Since I monetize with display ads, I’m not so concerned about whether content will generate affiliate sales. I just need traffic.

Over time as a site attracts more links and gains authority, it can start ranking naturally for more competitive keywords. This is a great development because this is when traffic can grow considerably.

And then sometimes I just write about what I feel like writing about. Just today I wrote an article about jogging pants because I just bought some that I really like.

I also wrote an article on Fat Stacks today on whether incorporating a blogging business is worth doing and if so, when to do it. This topic arose as a result of my accountant calling me back about some questions I had.

When I dream up my own topics I always run them through Ahrefs to determine the best wording to match as closely as possible a decent keyword.

How do you choose when to monetize with affiliates vs display advertising?

If an article could effectively sell something with affiliate links, I’ll plug them in. However, it has to stand a reasonable chance of actually generating affiliate links. I don’t pepper in affiliate links in everything.

Usually, I restrict affiliate links to the obvious articles such as reviews and comparisons.

When starting a new site, how long until the blog makes money?

It takes a while to start making money. If you aggressively build links you could probably make money inside 6 months. If not, it’ll take longer… 12 months to see any decent revenue at all. It’s a long process.

Are you making money from other channels Instagram, Pinterest, Youtube?

I generate about 200,000 monthly visitors from Pinterest and a tad more than that from Facebook. That’s about it.  

If someone was starting from scratch today, what would you have them focus on to generate traffic to their blog?

Choose a niche that interests you that also has some commercial viability to it as in there are products being sold. Once chosen, focus on very low competition keywords and start ranking some articles. You won’t get much traffic but the thing is traffic gets traffic. With traffic comes links. With links come more traffic.  

So, focus on finding easy-to-rank keywords. There are billions of them.

How long does it realistically take for someone to become a full-time blogger?

This is impossible to answer.

If you’re single with a part-time job and need almost nothing to live on, you could conceivably be a full time online in 12 months with a big effort.

If you have a family and a demanding job you probably have very little time to devote to this so it’ll take quite a bit longer.

It also depends on how well you choose keywords, whether you take on more risk and build links, etc.  

There are many variables involved. However, I know folks who managed to get to $5,000 per month inside 18 to 24 months.

Do you have a strategy for managing your multiple websites? Do you find it better to focus on one or build multiple?

At this stage, I find it’s best to focus on a few sites.

I believe there’s merit in sticking with one site. I could easily devote my days to my biggest niche site. However, I really like the idea of being slightly diversified with another site or two performing well. None of us are immune to Google updates so I’d like to be in a position where I have more than one site pumping out a healthy revenue.

Do you ever get discouraged in blogging, and if so, what do you think or do to motivate yourself to continue?

I sure do.

Everything I do today won’t yield any results for a long time so sometimes it seems pointless. However, and I tell myself this often, consistency is critical. I can’t move the needle with one day of work but if I publish one to three articles every day for a year, that’s significant.

It’s amazing how fast a year goes by. You could sit and read about how to blog, or you could bang out one to three articles per day. I strongly encourage you to just write and publish. By the end of year one you could easily have 250 to 750 articles published. That could be a decent amount of traffic and revenue.

Whenever I procrastinate or am not sure what to do, I write an article. It’s my default activity because if I do nothing but publish one article per day, it’s a good day. If I spend the day looking at stats and reading about blogging, that’s not going to do me any good.

Can you give us a sneak peek of what someone may learn in your course bundle? 

My course, which is now a massive bundle of courses has grown like crazy over 18 months. It started with my course on how I find low competition keywords and grew from that to what it is now which is an A to Z program for growing fun niche sites on topics you love and earning good revenue from them with display ads.

You don’t have to chain yourself to writing product reviews. There’s a wide world of topics to cover that are fun to write about. Thanks to the mighty display ad, you can make money from any topic.

In addition to long tail keyword research, the course includes a huge module on writing, outlining and ordering content. I also cover everything I do for on-site SEO. I’m not an SEO tech but there are some things I’ve figured out over the years that’s made a big difference.

I also teach how to get decent traffic from Pinterest based on my getting more than 200,000 monthly visitors from Pinterest.

Finally, the course offers a unique approach to link building. I’m not anti-link building.

Instead, I’m all about publishing content that attracts links naturally. To date I’ve attracted links from over 10,000 referring domains. I did not do outreach or guest posts or anything. I just focused on publishing great content.

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FatStacks Course Bundle $200 OFF This Week Only

Includes All Courses!

  • Pinterest Magnate: Learn precisely how Jon is driving massive (300,000 views +) with Pinterest each month!
  • Long Tail Deep Dive: How Jon makes a living blogging with long-tail keywords
  • Content Site Autopilot: A multi-module training program to show you how to create systems and processes for putting your content creation on autopilot.
  • Natural Link Building Formula: Learn how to attract links naturally with your blog post.
  • Display Ads Deep Dive: Your ultimate guide to monetizing niche sites and blogs with passive income display ads (i.e. AdSense and other ad networks).
  • On-Site SEO Deep Dive: Learn everything Jon does for on-site SEO (structure, schema, etc.) for ranking content. His search traffic isn’t an accident. It’s the result of setting up sites’ on-site SEO properly and publishing lots of killer content.
  • Niche Exponential: The ultimate guide to building specialty blogs such as recurring commission niche sites and others.


What makes your courses different from other how to make a living blogging courses?

I’ve carved my own way in this business and my course explains in minute detail exactly what I do. For example, I don’t build links. I attract them. I don’t try to rank for big keywords. I look for those obscure gems other sites missed or won’t target.  

Most of my growth is a result of trying different things and then focusing on what works.  

You recently sold a few sites on Motion Invest. Why did you decide to sell? What was your experience with Motion Invest?

There were a number of reasons. Here they are:

  • Distracting: I find it distracting to effectively grow 12+ sites. These days sites need a lot of TLC, especially when it comes to content. I’m still at the helm of these sites issuing instructions, tracking results, etc. While this work doesn’t take up tons of time for one site, it adds up with many sites.
  • Sites end up better quality when I care and I only care when I’m involved: I’m at the stage in my content publishing business where I’m still involved. Here’s a weird psychological phenomenon I’ve noticed over the years. When I 100% delegate a site or let it sit untouched, I stop caring. As soon as I roll up my sleeves and get involved I start caring and want it to succeed. This caring and motivation to make it succeed makes all the difference in the world. It makes this work more fun. It’s like an artist enjoying the painting process. I enjoy digging into niche sites and making them great. But I can only do this with so many sites.
  • Interest: I’m now down to focusing on 4 sites. Fat Stacks is one of them. It’s a diverse set of sites. Two are general info sites monetized with ads (mostly). One is a pure product site (smartwatches and wearables). And then there’s fatstacks. These niche sites are my absolute favorite topics.
  • Costs: It used to be most software could be applied to unlimited sites. These days, with better software available, you have to pay for each site or on a per use basis. 2 examples include Nitropack and MarketMuse, both of which I’m using. They charge for each site. Costs go up instead of being able to dilute costs across as many sites as you want.
  • Fat Stacks: I have a lot of plans for the course bundle over this next year. I’ve received plenty of suggestions for new modules and details to fill in existing modules. I want to add it all plus more. I also want to add more video tutorials. This stuff takes time. Time permitting, I’ll do more YouTube vids and podcasts as well.
  • Investment: I have an investment opportunity independent of niche sites. I’m keen to pull the trigger in the new year. The proceeds will fund that.

What’s one piece of advice you would give to a beginner blogger who wants to earn a living blogging?

You have to enjoy the process. If you don’t there’s an easier way to make a living. But if you do like it, it’s a terrific lifestyle business.

What’s next in your professional blogger career?

I’ll stick to what I’m doing which is growing a few niche sites. They aren’t nearly as big as they could be so I’ll just keep hammering away.

As with every conversation I have with Jon, he truly knows what it takes to be a successful blogger, and the proof is in his monthly income reports. 

If you want to learn how to make a living blogging, Jon is a great resource, and I highly recommend his courses. Read more about how you can get Niche Pursuits Fat Stacks deal here

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