7 Myths About the Video Production Process: Punctured!

7 Myths About the Video Production Process: Punctured!

Video production process – does the term sound cumbersome! Do you think aligning videos with your marketing technique will be expensive? If you have had such similar thoughts, then you might be under the bout of dangerous misconceptions and believing on all those age-old myths have been adding to your overall plight and further making you reluctant to adapt videos in your marketing strategy. Also not taking the stride must have left you far behind in the competition.

Nonetheless, if you want to rank higher in SERPs and become a well-known brand, you should shun away all the wrong ideas you might have nurtured in your mind for a longer period.

What is Video Production?

For Video production to be successful, first you must understand its concept.

The art of creating visuals by capturing moving images and involving the 3 stages of video production like pre-production, production and post-production is all about the video production process. Although there are different types of video production, yet all sorts follow the same procedure.

Next, you must understand that video should be created, targeted and distributed correctly or you won’t be able to tap your potential customers. So, if you are under the spell of wrong thoughts how can you reach the broader demographic! Here we seek to help you regarding your video success. Also, we would like to draw your attention that the video production myths that might have prevented you till date from taking the step are all just in your mind. Video technology has come a long way in the last few years and now if you don’t update yourself with the fast-growing marketing world your brand will be lost forever.


7 Myths About the Video Production Process: Punctured!

Myth#1: Video Production Process is Complicated and Expensive

Myth Punctured: Although you might think there’s a bit of truth in it. But that was years before when we had to arrange and hire every single piece of equipment to shoot our video. In addition to that video shooting also demanded extensive prior planning. But over the time video production became easy. Thankfully with the availability of devices at our arm’s length, there’s no need to hire expensive cameras and gears. With little or no effort you can create an HD or ultra high definition quality video and that too in a pocket-friendly budget.

If you think in terms of complexity, let me tell you, creating videos are not at all a complicated phenomenon. Like pricing, you also have a gamut of opportunities to plan your video strategy. The simple step to get the most out of videos is to design videos that match your brand and organization. Arrange for something like ‘about us’ videos. These videos are the best elements to capture your visitor’s attention. Most importantly, these videos are accessible and affordable to create and don’t require massive-scale production.

Myth#2: Quality isn’t crucial when it’s about uploading Videos in YouTube

Myth Punctured: Back in 2007 competition had not reached to this extremity. But today when it’s 2019 the strife is cut throat. Brands are struggling to carve a niche in the industry. The millennials have different demands, different expectations from their chosen brands and it has become absolutely challenging for us to find our own space. Therefore when it’s about video marketing and satisfying your clients’ needs, you must give them something that they can cherish forever. Something to which they can relate to.

Although not all present-day viewers are tech-savvy yet they can differentiate between quality video and videos that are not up to the mark. If the videos can’t grab the eyeballs of your viewers than what’s the use of toiling so hard? So, get it straight to your mind that whether you are uploading videos on YouTube or using it in other ways quality plays a pivotal role. Don’t think its just YouTube, think in a broader perspective-you will be attracting a potential client-base.

Myth#3: Websites Design Do Not Need Videos To Attract Visitors

Myth Punctured: Have you heard about user experience? It encompasses all aspects of how an end-user interacts with your company, its services and its products. User experience is the most important metric for your success. You can enhance the user experience by embedding videos in your website homepage. Visually appealing videos are the proven ways to take user experience to a more interactive level. Background videos do the wonders.

Websites that have background videos are visited more than those that don’t have. However, you must keep in mind that video backgrounds certainly do not fit in every setting. You must understand that your brand must have the requirement for such a video. Videos on homepage lets you convey your message artistically and exclusively while maintaining high quality standard

Myth#4: Video Creation Does Not Require Professional Help

Myth Punctured: With the advancement of technology, videos are not hard to create. Even they don’t require expensive devices. If you think you can create a video for your marketing strategy, you might be wrong. The fact is you would be making a video to get connected to your target audience, to let them know about your products and services. Just think about it – you create a video investing your time and money and unfortunately no one watches them or only a handful of people find and view those, is it worth it? So, notwithstanding the reality that the video production process is effortless, you should hire professional service to produce visually appealing broadcasts to engage your potential consumers.

Standing out in the competitive market is tough and that’s the reason why you need expert help. Without mastery of creativity, branding and audience targeting, your video will not produce the essential outcome and you would get lost like any other run-of-the-mill company videos in the market. Finally, when you don’t reach your set goal, all your investments would be in vain.

Myth#5: Videos Don’t Have Enough Uses In The Industry Today

Myth Punctured: You might be under an illusion that today with so much happening all around videos might have lost their importance. There’s no use of making videos now. But let me puncture this very thought of yours now. For your information, videos will perhaps never lose its significance. Compared to all marketing tools these visual communication medium are the most dynamic and re-purposable type of content that you deliver to your audience. Videos are responsible for boosting audience engagement, raise click-through rates for landing pages, increase social shares, encourage more open rates for emails and improve your visitors sticking time to your website. Most importantly videos can be shared through several platforms far and wide.

Myth#6: Videos are Used Only As Television Commercials

Myth Punctured: This is one of the most common myths of video production. Almost all entrepreneurs who have just embarked on their entrepreneurial journey often think that videos are only meant for television commercials. If you are also one of them, then rethink. Haven’t you come across any business marketing videos on social media platforms like YouTube, Facebook or LinkedIn? You must have it! And this answers your query. If you take a closer look and do your research thoroughly, you will find that millennials get more engaged with videos that are shared on social networks. Although you might have clients of older age groups who prefer watching videos on a traditional platform, yet the number is quite meager.

Videos are widely accepted in all platforms. Social media has made it convenient to get closer to your target audience. You get the best chance of spreading your message to a broader clientele through social networks. Also compared to television instead of one delivery channel you have a plethora of options. You can create and upload videos on your website homepage.

Here are some options you can try out to make your videos popular-

  • Align videos with your email marketing
  • Upload videos in all social channels
  • Create YouTube advertisements
  • Add video to your website homepage

Today you must understand that video has come a long way. It is not confined to television ads alone. Owing to the continuous technological developments we have access to many distribution channels than ever before. This proves the video isn’t only for television ads.


Myth #7: Videos should always be short and precise

Myth Punctured: what will work best for your video marketing-longer videos or shorter ones? Actually, every video has its specific requirement. Video production timeline does not follow any set rules. The length of the video depends on the topic shot. However, owing to the shorter attention span of modern-day audience, a shorter video makes the maximum impact on the viewers, but you must keep in mind that if you are trying to tell your audience something that requires you to create a long video, don’t look back, you ought to do justice to the story-line. It’s important to understand what you are trying to convey to your target audience.

7 Myths About Making Money Online

7 Myths About Making Money Online

All successful online marketers had a lot of money when they first started and also got lucky at some point or are just making money by scamming people over!

Well, that’s a pretty bold statement now isn’t it!?

The truth is, this is how many people think when it comes to hearing about people making money online — whether it be hundreds of dollars or even millions. Just like many of my readers, I’ve heard it all before and will continue to hear it time and time again.

However, I wanted to shed some light on the topic for anyone who is still sitting on the sidelines and wants to actually take control over other lives and finances by possibly making a little money online. These 7 myths about making money online will not only keep you inspired for success, they will also keep your head level and business on path in the process.

1.) It Takes Money to Make Money

The old saying ‘it takes money to make money’ used to be the truth… especially when your only options for making additional money was through the use of a retail business, buying real estate and putting money in stock market.

Now anyone can start a business online or perform freelance work to start making money online. The first several years I started making money online back in the mid 90s, I didn’t spend a single dime. I used free AOL disks for internet access, free hosting sites like geocities and AOL member pages, then built out my own sites and made money with affiliate marketing.

There is no excuse for not starting a business of your own online.

Even to create a legitimate web site or blog with your own domain name, setup with a premium theme and hosting — you are still looking at less than $100 per year in costs. Follow my free start a blog guide to walk through the process step by step.

2.) You Should Quite Your Job to Get Started

For some reason, when people start making a few dollars online they think they should quit their job and go at it as a full time entrepreneur.

I have some advice for you… DON’T!

It’s not easy to make money online, and it’s even scarier when you realize there is no time clock to check in and out of. This means you have no guarantee on where your next check is coming from and if you have a family or responsibilities of your own — leaving your job is not a responsible solution.

Starting a business online or even just making a few dollars here and there takes time. You don’t need to quit your job, just stop watching so much TV and dedicate a few hours per week to your online money making efforts.

If you put in enough time and effort, you may soon surpass what you are making at your current job and can quit sooner than you think!

3.) Always Follow Your Passion

Another popular saying is… “go after your passion and the profits will follow”. It’s cute… but it’s also not true 99% of the time time.

Instead you need to go where the money is and create a legitimate business that can grow and scale with time.

Don’t get me wrong, passion is great and it makes your business efforts that much more fun… but no one is getting rich off talking about their favorite sports, tv shows and what their eating. (well, there are a few exceptions like Perez Hilton and John Chow)

If you are going to follow your passion, make sure it has a business model associated with it. Here’s a few examples on how to get started.

4.) You Need to Be an Expert at Something

It seems like everyone is an expert these days… so what does that tell you? There isn’t much value in them anymore.

Register your name as a domain, throw up a site, create a fancy logo and contribute to other blogs within your space… then you can be an expert too!

The good news is that you don’t need to be an expert at anything to find success online. Through the use of freelance writing, designing, affiliate marketing, blogging, content creation and a million other things, anyone can get started with making a few dollars here and there online — while also developing their skills, portfolio and business in the process.

Don’t worry about being an expert — just create expert content and services.

5.) Making Money Online is Easy

Making money online is NOT easy. For every success story you read online, there is another 10,000 stories of failures that you never hear of.

Sure, I had a site that made over $800,000 in profit in 4 months, but what about the hundreds of sites I’ve created that didn’t do squat?

At the same time, it’s easy to find yourself making a lot of money one month, then in debt the next!

The world of online marketing and business is a blessing and a curse… don’t for a second think it’s easy.

6.) Only Scam Artists Make Money Online


There are plenty of ways to make money online, but not all of them are ethical, legal or a good longterm business solution.

However, these “scams” and unethical practices are just a small fraction of the actual business that happens on the internet daily.

No matter what type of business or industry you get into, there are always going to be people who cut corners and take advantage of the situation or opportunity they have.

If you are going to make money online, do it the right way and build a respected following in the process.

7.) Online Millionaires are Just Lucky

Winning the lottery is lucky. Finding longterm success is a skill.

The worst thing you can say to a successful entrepreneur or business is that they are lucky — it strikes a nerve and makes all of us really angry.

Sure, luck might have something to do with it every once in a while — but in terms of business, it’s the blood, sweat and tears that make us successful.