Increase Site Revenue with Ayboll Native Advertising

Increase Site Revenue with Ayboll Native Advertising

When it comes time to making money with your web site or blog, you have a lot of options. You can create your own products, sell advertising or even perform a service. Each of these are great, but it’s always been a preference of mine to try and create a source of recurring revenue that was always working for me, no matter if I was actually online or not. For most site owners, they would rather focus on content creation and getting traffic to their sites vs. having to run ad campaigns and continually split test what works best.

Many sites are using advertising methods such as Google Adsense to generate income through their sites, but the problem with this is that Google is a lot more picky on the sites they allow into their network. Sites making money with Google Adsense have also seen a decrease in earnings, as more site visitors are aware of what Google Adsense looks like and are less likely to click on these ads then in previous years.

A great alternative to Google Adsense and other site monetization methods is native advertising. You’ve probably seen this type of advertising across some of the largest sites in the world already, and it works extremely well for both the site owner and the site visitor, simply because it’s engaging content that the visitor is interested in and it pays well for the site owner.

Ayboll is a great example of a network that is currently offering native advertising to their site partners, while helping them earn additional income in the process. Here’s an example of the what advertising served through Ayboll might look like if it was to appear on your site.

Ayboll Sponsored Advertising

Once any of the images or links are clicked, the visitor is then sent over to the article or site of their choice. Should the user take action once visiting any of these links, the site displaying the advertising is then paid a commission. Ayboll is setup differently from other ad networks (like Google Adsense), in that they are promoting CPA/affiliate based offers and split that commission with the site owner.

While some site owners might think it’s better to be paid on a per click basis, it can actually back out to a much higher eCPM when being paid out on a commission or sale basis. Results will vary based on sites, geographic and demographic audience.

In terms of how well this is working for site owners and advertisers? It’s doing pretty well!

Ayboll sent over a screenshot from one of the top earning sites. Notice the RPM of $12+ and 1% CTR, even though the widget is displayed near the bottom of the paid after their main content.

Ayboll Revenue Screenshot

Ayboll_Reach_and_Distribution_Numbers-min

Ayboll currently has over 2,000 premium advertisers on their network, with average eCPM rates of $6 for U.S. Traffic. Site owners also don’t have to worry about seeing blank ads on their site, as Ayboll also has 100% international fill rate and their network is seeing 600+ new publishers joining every day. A win-win for both advertisers and affiliates.

How to Make Money with Ayboll

Creating an account with Ayboll is dead simple and takes only a few minutes to setup.

The first thing you will need to do is visit https://ayboll.com and click on “Sign Up” or “Get Widget”.

Once setup with an account, you can then fill out the “Create a Widget” form, which only asks for your site info and how you want the widget to be displayed on your site.

Ayboll Widget Creation

Below the form you will also see the “Widget Preview” like the one below. This will help you in deciding how many columns and rows you want, to fix the current design of your site.

You can also select the different type of ads you want to appear on your site. (Safe, Moderate, 18+).

Ayboll Widget Preview

The last part of the process is grabbing your widget install code and placing it on your site. With this simple code, Ayboll will serve a wide range of their advertisements on your site, so your audience is always seeing the best performing campaigns and always something new.

Ayboll Widget Code

It’s as simple as that! Once ads are running on your site, the only thing you have to do is login to your account and see how much you’re earning!

Using Ayboll to Generate More Revenue with Your Site

As mentioned at the beginning of the post, there are always going to be new and exciting ways to make money with your site. Ayboll is yet another option for generating additional traffic to your site — no matter what your audience is and where they are located.

The frustration of finding relevant advertisers and ad networks that accept publishers, bloggers and site owners around the world is always going to be an issue — especially when quality of traffic comes into play. With Ayboll, this really isn’t an issue as their advertising platform is based off a CPA basis, and they accept all forms of traffic.

Ayboll would likely perform best on informational and entertainment based sites — especially any content that you might already be having a hard time to make money with.

Create an account, setup your widget and see what type of eCPM earnings you see across your site.

7 Examples of How Big Media, New Sites and Top Blogs are Using Native Advertising

7 Examples of How Big Media, New Sites and Top Blogs are Using Native Advertising

As bloggers and site owners, we are always trying to think up new and creative ways to make our website and content better. At the same time, we also want to make sure we can increase page views, visitor time our sites and of course, revenue. With all of this in mind, native advertising has completely changed the way content is being created, read and monetized on the internet today. Through the use of native advertising network, websites and brands of all sizes can ‘recommend content’ to their audiences, while also cashing in on their traffic and providing engaging content in the process.

The concept of native advertising is nothing new, and it doesn’t seem to be slowing down in usage or revenue it generated either. Some of the biggest brand names in the world like Fox News, Forbes and ESPN are all using native advertising to increase traffic to their sites, other articles and make even more money in the process. Not only are we seeing native advertising being used across some of the top websites and blogs on the internet today, we are also seeing thousands of entertainment and link bait type sites making a decent coin using these methods as well.

How Top Sites are Making BIG Money with Content Recommendations

If you aren’t already making money with content recommendations or native advertising, there is still plenty of time to take action. To help with this process, I wanted to highlight seven different sites to show you how they are using ‘content recommendations’ and native advertising to increase activity, content, and revenue through their sites. Each of the sites featured below go livw with new daily articles on a wide range of topics and are using native advertising and content recommendations in different ways. Check out each of the examples below and see if you can come up with any ideas on how to improve page views, engagement and revenue for your own site.

ESPN

Millions of people visit ESPN.com daily to find the latest scores and highlights… though they are likely led off to a wide range of other sites through the content recommendations will come across while browsing through their site. Head over to any article on ESPN and you will see a bunch of native advertising in place from Outbrain. What stands out about the content recommendation on ESPN, is when you read an individual article, like this one on The Boston Celtics, you will start seeing content recommendations relating to the sport you are reading about. I bet this works extremely well for CTR!

Fox News

Fox News is well-known for being one of the most popular news sources in the world today. At the same time, they are probably banking a lot of money off their TV ads and commercial time. However, when you look at their site you can see a ton of ad placements and content recommendations on there as well. Take a look at this recent article on Stephen Collins and the upcoming reunion of 7th Heaven, then scroll down passed the article and you will see a section like the one below. Massive content recommendations from OutBrain, TMZ, Pop Crush and even additional articles from the Fox News site.

Jeff Bullas

Jeff Bullas has become a well-known name in the world of blogging and social media. Through his high-traffic site and daily article publications, Jeff is able to reach thousands of people daily. With all of this reach, it would only make sense for him to add content recommendations to his site as well. Check out this article on The Power of Storytelling and scroll down to the bottom. You will then see a few content recommendations from Publi.sh and also internal recommendations to his other recent articles. This is a great way to keep audiences flowing through content on your site.

Business2Community

With the rise of Google Adsense, contextual marketing and native advertising on the rise (along with their revenues), more websites and blogs are now focused on increased content creation at mass scale. We are now seeing more media outlets cover topics like entertainment, politics and general news… simply to increase the amount of traffic flowing through these sites, while also increasing ad exposure. One such example of this is Business2Community. You can view this recent article on entrepreneurial advice from Sam Ovens, and as you scroll through the article, you will see a wide range of native advertising and content recommendations along the sidebar and at the bottom of the paid. You will likely pass some Outbrain ads on the right sidebar, while hitting some Google Adsense recommendations after the article, along with a few from Publi.sh and Brightinfo as well.

Mashable

Web sites and blogs that used to focus heavily on content and news, now seem to put out anything to simply attract more attention and traffic to their sites. This kind of makes sense, since they are all relying so heavily on native advertising to produce more traffic and revenue for their sites. A perfect example of this can be seen at Mashable — which used to be a tech/business type of site, and now puts out articles like this one on Pretty Little Liars. While on the site, you will quickly see how content recommendations and on-site advertising pretty much dominates the page space in and after the article.

Inc.

One big media site that hasn’t sold out to the native advertising networks like many others have, is Inc. In one of my recent articles on their site about infographic marketing in 2017, you can take a quick look at the many content recommendations they have on their site and shown alongside their content — but for the most part, it’s all content within the Inc website. Along the right side of the page you will see “Today’s Must Reads”, then at the bottom of the article you will see “More” articles (found on Inc) then a “Recommended” section with thumbnails and videos of other content on the site. While many other news sites are making money with native advertising, it would be interesting to see how much of an increase Inc. has seen in page views per user since implementing all of these content recommendations to their own content.

ViralNova

Probably one of the best examples of how content recommendations and native advertising have changed the way we browse content online is ViralNova. The site is basically what started the whole craze and even went on to sell for $100 million. Take a look at any article on their site, like this one about a daughter coming home from school and you will see a great supply of recommendations throughout the page (for other content on the site), then after the article, you will see a mix of content from Revcontent and Community Postings as well.

Content Recommendations and Native Advertising is Here to Stay

As you can see, the world of content recommendations and native advertising looks like it’s going to be around for a while. As long as the process continues to generate enough money for big name sites and also enough quality content for the site users, both sides look like they will be happy. To learn more about this process and how to get set up with your own content recommendations, see this review on Revcontent.

How To Write TOP Content If You’re Not A Native English Speaker

How To Write TOP Content If You’re Not A Native English Speaker

How To Write TOP Content If You’re Not A Native English Speaker

By

I’m not a native English speaker and here’s my confession:

  • I’m a trained translator with a degree in my pocket.

I speak English fairly well, but I never thought I would ever create content on my own. 

When I got to the English-speaking world of content marketing, I was lost, frustrated, and paralyzed with insecurity. I strongly doubted if I could ever enter a league of those smart guys who create killer content.

To be honest, I wasn’t even sure if I could write anything high-quality at all.

If you’ve ever been in my shoes, this article is for you.

I’m going to share the tips and tricks that have worked (and still work) for me.

A plan to write a better content

To begin with, there are only two points you need to consider when writing content.

The first:

  • Most likely, you will never be able to speak, think, or write like a native speaker.

Being fluent isn’t all about vocabulary, grammar, spelling, and all of the other ‘technical’ aspects. The trickiest and most complicated part is the cultural background. It may take years of living in the country before you really “fit in”.

The second:

  • You can’t know everything, but you can be an expert in your niche.

Digital marketing is global.

And it accepts people from all cultures and nations. Many of those who create TOP content aren’t native speakers.

Just try to be as good as them.

If you’ve decided to accept the challenge, here are some tips to help you out.

8 Tips To Help You Create Top Quality Content

1. Idea over spelling

When I first tried guest posting, I focused on grammar, wording, and spelling.

I checked and weighed every single word as if I was writing a novel.

But my posts got rejected quite often. I blamed it all on my ignorance and poor English.

Strange, but the idea of simply bad or irrelevant content never passed through my mind.

But here’s the fact:

  • In most cases, it’s the content itself that makes editors reject posts, not grammar.

Accept it, and concentrate on looking for good ideas rather than pretending to look native. I promise your writing will be more fun.

And remember, an idea has no nationality.

  • “But where do I take those ideas from?”

That’s a good question.

Here’s my starter pack of sources:

1) Your or your team’s cases

If there’s anything worth trying that you or your team has made or tried, go ahead and write about it.

Case studies are popular and usually get a lot of likes and shares. What’s more, describing your own experience can be less complicated than writing about someone else’s.

2) Steal an idea from other blogs/forums/etc.

I love reading stories about how writers find ideas for their books. In many cases, their inspiration came from rumors, news, or various talking points.

In a similar way, you may find content ideas in forums, blogs, discussions, or on Q&A resources like Quora.

If people are always talking about something that really worries them, why not use it to create your content?

3) Resource articles

This type of article doesn’t require polished writing skills, but it needs lots of research and background work.

The good news is that a resource article is a great way to get lots of traffic and shares.

There was recently a wonderful post that described clever ways to create resource articles. I highly recommend taking a look at it.

2. Read a lot of QUALITY content

Read quality content

It’s always a good idea to learn from the gurus.

One of the most stunning abilities of the human mind is to absorb information and adapt to it. That’s why quality reading may improve your writing as well.

But it’s important to filter what you read.

After I first faced digital marketing, I started digesting every single article I could find. It didn’t play to my advantage.

Instead, my mind turned into a massive trash bin.

Since then, I have radically changed my attitude to reading.

Here’s a step by step guide I have developed for quality reading:

1) Make a “TOP-5” list of quality blogs, magazines, newsletters

Mark my words, you won’t be able to read more than 5 regularly without getting lost.

To find the best content quickly, use Google:

  • “TOP bloggers in /your niche/”
  • “Best /your niche/ blogs”
  • “Best blogs about /your niche/”
  • etc.

2) Subscribe to newsletters to get updates directly to your email

This is optional and I know a lot of people who don’t like it.

However, in my case, it helped me develop a habit of regular reading and helped me to greatly organize my work environment.

3) Use tools to organize your content

There are various automated tools that allow you to keep all of your content in one place.

What’s more, you can filter, sort, bookmark, and customize what you read.

I ignored automated tools for a long time. Then I started drowning in information.

I like Feedly, Flipboard, and Instapaper apps, but you are free to find your favorite one.

4) Learn phrases and expressions

It’s all about writing, isn’t it?

Try to taste the language of experienced content marketers.

I’m sure you’ll notice that they use lots of phrases and expressions that make their writing creative and entertaining.

Why not use them in your articles?

  • You can use apps like My Words to store and memorize words.

3. Native speaker ≠ proofreader

If you have a native English speaker in your team, consider yourself lucky.

If you can hire a professional native English proofreader, consider yourself twice as lucky.

Anyway, many of us don’t have access to such luxuries but we still have a lot of international friends.

If you decide to ask your friend or colleague to review your post, keep in mind two important things:

1) Not all native speakers are qualified to proofread texts

I often proofread texts in my native language for my workmates. They make lots of confusing mistakes.

We are all native speakers, but we also all have a different language expertise.

That’s why you should keep in mind that sending a copy to your overseas friend doesn’t guarantee he or she will correct all of your mistakes.

2) However, a native speaker CAN detect cultural and language inconsistencies

The good news is that any native speaker will immediately point out bad wording. I’m sure you’ve heard the phrase:

  • “We don’t speak like this”.

They’ll also point out cultural mistakes. In many cases, these mistakes are far more critical than poor spelling.

So, take your friend’s helping hand, but do so wisely.

4. If you write guest posts, write for quality blogs

When you are a beginner, it’s hard to get published in a respected blog. However, nothing is impossible.

Most quality blogs and magazines have great editorial teams.

Write something worth publishing and pitch your idea in a clever way. Editors will help you improve bad wording and correct spelling mistakes without changing the main idea.

How to find quality blogs? Refer to point #2.

5. Use automated spelling tools

Automated spelling tools

Don’t underestimate the power of automated tools like I used to.

Sometimes a simple built-in spellchecker isn’t enough. Automated tools can detect grammar, spelling, and punctuation mistakes, find overused words and cliches, and alert you if your sentences are too complex and hard to read (like this one).

Of course, you cannot fully rely on these tools. They are not human proofreaders, and you’ll have to double-check your writing yourself.

But they still can help you avoid many of the typical and most painful mistakes.

Grammar apps

Here are my TOP-3 grammar apps:

  1. Grammarly – Detects typos, grammar, spelling, and punctuation errors; finds cliches and overused phrases; scans texts for bad wording. They also offer a human proofreader service for premium users.
  2. Ginger – Works in a similar way to Grammarly; it has fewer functions but detects more spelling mistakes.
  3. Hemingway  This app highlights long, complex sentences and common errors.

6. Communicate with natives

Communicate with natives

The best way to catch professional slang is to talk to natives.

Try to contribute to discussions on Inbound.

Google and find popular forums related to your niche and talk to its members.

Try to answer questions on Quora.

In a couple of weeks, you’ll notice how your vocabulary has enhanced.

(You’ll also find new connections and ideas.)

7. Practice writing

Writing is like sport.

You need to workout regularly to stay fit. Challenge yourself to write at least a couple of pages every day.

This practice is called free writing.

It was described by Julia Cameron and Mark Levy. They encourage people to start every day with writing at least 3 pages. The topic doesn’t matter.

According to them, this helps free the subconscious.

If you don’t like handwriting, you can use web-based tools like 750 Words or Written? Kitten.

750 Words also provides analytics and charts for every piece you write.

Practice writing

When developed, this habit will help you write more, quicker, and better.

8. Detect typical errors

We learn a foreign language by means of our native language.

Each language has its specifics and affects the second language in its own way.

That’s why our mother tongue will strongly influence our English.

You can detect the most typical mistakes from people who speak your language and avoid them.

Google (in your own language):  

  • The most common mistakes in English”, or “The most typical mistakes in English”. 

Read and learn.

For example, the Russian language has no articles (like ‘a’, ‘the’, etc.)

So, Russians often omit them when speaking or writing English. I know this and pay special attention to using articles when writing my posts.

You can find the same tips relevant to your own language.

So now it’s your turn to tell me how you overcome the language hurdle:

  • Are there any tips you use for writing content? How do they work for you?

Let me know in the comments!

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