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To Have What It Takes: Essential Skills Every Digital Marketer Needs

Dec 23, 2020 | Digital Marketing

Do you want to become the very best digital marketer?

Being a digital marketer comes with a lot of responsibilities and can be stressful at times. More businesses are starting to rely on online sales and conversions rather than offline.

This means that you play a key role in the success of the business and you must get your tactics right.

So what skills do you need to master in order to get it right each time?

In this article, we’ll break down the most essential skills every top digital marketer needs. By mastering these skills, you’ll have a greater chance of success.

Read on for more information.

Be Able to Produce Engaging Videos

Even though memes and pictures have the potential to go viral, they’re nothing compared to videos. This is why Youtube and Tiktok are so popular, as they retain audiences for long periods.

So being able to produce stunning videos on a regular basis is going to help you. Not only are they fun for customers to watch, but they are more informative than pictures can ever be. Therefore this makes them great to showcase products and services.

You don’t need to be able to create oscar-winning videos, just something that’s well made, and that looks professional. If you’re stuck, take a look at how the most successful companies do it.

Learn and Keep Learning SEO

Ok, so you’re probably familiar with search engine optimization aka SEO, but if not, here’s a quick overview.

SEO is being able to make your website and content search engine friendly. This is so the search engine bots can scroll through the content and figure out what it’s about. It will then rank your website pages on Google based on relevance.

Of course, it’s not easy to get to the top of Google and there’s a lot of ranking factors. These are things such as relevant content, mobile usability, page loading speed, and more.

The thing about SEO is it’s pretty much impossible to master. This is due to frequent algorithm updates by Google and not knowing every ranking factor- there are over 200 of them.

Saying this, there is a lot we do know about them and you must do your research. But, once you understand them and find success, don’t get complacent. SEO is a lifelong learning process and you must keep up with the changes.

Be Able to Read Large Amounts of Data

When you’re a digital marketer you look at a lot of numbers and stats every single day.

This could be stats on how many views your videos have, engagement rate, organic traffic, and more. You need to know what everything means and what to focus on.

Once you’re confident in handling lots of data, it will make your job a lot easier. You’ll be able to spot patterns and what works in no time at all.

Essential Skills Every Digital Marketer Needs

We hope you have enjoyed reading our article and it has been useful to you.

As you can see, successful digital marketers require many skills. However, anyone can learn these skills and become successful in their job.

Why not check out the rest of our blog for more digital marketing tips?

Responsive Infographic Newsletters Are Just What Your Business Needs

Oct 7, 2020 | infographic, Seo

Let’s begin with the notion that has been floating around for a long time now – Email is dead. We disagree though.

In fact, the statistics are in disagreement too. According to CG Selections “National Email Onderzoek”, 68% consumers prefer email as their number one channel for consuming commercial messages while according to Direct Marketing Association, a whopping 66% purchase through the channel.

We have this habit of jumping to an anticipated future when the truth is staring us in the eye already. Email marketing will possibly never die, but there is one thing about this medium of marketing – you need to keep it fresh and you need to evolve with the trends to keep it going.

Among dozens of newsletters a consumer is receiving, how are you going to ensure yours is the one he/she reads? Here is how infographics, the supremely attractive tool, can bring you to the top of the game.

• What are your goals?

You may want to offer discounts or simply give information about your brand. It could be anything. However, you need to remember that your goal is the one that decides the journey.

The kind of infographic that needs to be used depends entirely on what you want to impart to the consumer. Therefore, you need to set your goals loud and clear before involving your design team.

• Templates can make or break your campaign

You can’t be using any and every template that you find attractive. Only a handful of templates are actually suitable for emails. A newsletter needs to be informative but concise at the same times. This leaves timelines and comparisons out. Even data-centric information will be a little too much for a newsletter.

You could go for simple listicle format infographics or photo journeys which work the best for any email campaign. They put the message across without compromising on the appeal factor.

• Less is more

Always! Smaller infographics are always appealing to the reader. All the information put together neatly, in a manner where not too much text is needed, is the best kind of infographic format to use. Nobody has the time to read long emails or newsletters these days.

What your reader is looking for is information in ‘shortcuts’ so that they can understand what you are offering to them in just one glance. Time is a luxury and you need to ensure you aren’t wasting your reader’s time lest you want them to close their email and unsubscribe.

These mini infographics take the least time to be made while providing maximum impact. You can expect a good conversion rate from these and increased engagement is pretty natural here.

• Rising engagement and ROI

Firstly, this DOES NOT happen overnight. Secondly, this DOES happen if given time. Consistency is the key. With infographic newsletters, the focus is mainly content and design of course but making just one of those and waiting for a throne in the industry with a red carpet rolled out for you will only make you pull out your hair.

You need to send infographic newsletters from time to time to your subscribers and prospective consumers in order to garner their interest in your products or services. There is no way they will remember that one magnificent newsletter from you from 2002.

You don’t need to go to the other extreme as well. Once a month or once a fortnight is always ideal.

• Time it right

If you are looking at an incredible infographic newsletter and planning to bombard the same to thousands of people without scheduling them correctly, you will not see any results. You need to keep a proper track of where your target audience is from and what times of the day it is active on the internet.

They are most likely to see your email and click on them in their free time. There is no point in having an awe-inspiring design on your newsletter if nobody is going to be seeing it.

• Infographics save your newsletters from being the ‘low quality’ content

We wish more people knew this but the fact is that if you are happily sending out multiple newsletters without people opening to read them, then you are in trouble. If your subscriber list is not consuming your content, ISPs like Gmail are notified that your content is probably of low quality.

You definitely don’t want to be in that bracket. Infographics almost always ensure that you don’t move in that direction. However, the content and design of your newsletter will also have a major role to play here.

• Make them expect you in their mailbox

Well, this one is a no-brainer after we know how important it is to be consistent. Consistency is for a reason. You want your consumers and readers to wait for you! They should be so used to seeing you in their mailbox every other week at a particular time of the day that they should literally wait for it!

Such is the power of infographics. If done right, there is no dearth of the opportunities you can seize from emails alone. Get your audiences hooked on to you.

You see infographics do have a massive role to play when it comes to making your brand irresistible to your target audiences. Hence, investing in infographics is essential. At Infographic Design Team, we are dedicated to giving you every penny’s worth.

We provide you with all kinds of infographics and you can choose the one that suits your needs the best! Whether you are looking for static, 3D, interactive or short infographics, we craft a solution to every requirement. From presentations to video infographics, we have you covered. Moreover, with over 2000 successfully executed projects to our credit for over 700 global clients, you know you are in the right place. So, take your pick and get your consumers talking!

What is an Explainer Video & Why Your Business Needs it

Oct 7, 2020 | Video Marketing

What is an explainer video? Why is it important for business? Explainer videos for business are the best tools for engaging the visitors of your business’ official website. Such videos are also crucial to convey messages to the audience about the advantages of availing your company’s services and products.

Training and consulting experts Nielsen Research says,

The average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.

The first ten seconds of explainer videos are crucial for telling viewers the reason(s) for continuing to watch it by laying out your brand’s value proposition.

In just a few minutes, you simply cannot risk to put your reliance on the text only to get the audience’s attention, graphic & animation are indeed an essential element for that job.

There is no better tool to show the line of difference that you have from your competitors than an explainer video. Why? Because audience today has a shorter span of attention and through a 60-second video incorporated with incredible graphics and eye-catching animation, you will be able to sell them what they want!

How does an explainer video production work wonder? Some stats to look for-

Only 20% of people remember the information they read and only 10% remember what they heard
Visual information is processed 60,000 times faster than text
Visual aids were found to be 43% more persuasive than unaided presentations
With video, 1.6x more viewers make purchase decision
96% of the customers believe that a product video help them to make a purchase decision
58% of the consumers are ready to trust the companies providing videos about their products
52% of the marketing experts choose video among other types of content as having the best ROI
Social videos are shared more than text and images combined, 1200% more times to be exact

and explaining the figures:

Explainer videos can clearly articulate the business’ product or service that it is representing in just a minute or two.

Video allows the viewers to extract more information in just a jiffy when compared to the time taken for reading anything.

Secondly, explainer videos incorporate both visual as well as audio communication that enhances the perception of the people on that brand.

Explainer videos build brand awareness and generate trust of the audience in the company. A high quality video is aligned with the brand’s personality, values, aesthetics and cultural guidelines.

Explainer videos are created platform-friendly; i.e. they can be posted on any digital media channels, targeting customers across the internet.Plus yes, they are mobile-friendly as well.

Need more? Here are some video trends to substantiate the concept:

By 2019 video will make up to 80% of all traffic compared to 67% in 2014 (Cisco in its VNI Global IP Traffic and Service Adoption)
70% of all digital video viewers will be watching on a tablet in 2018
58% of top performing companies have adopted market automation, making videos smarter
3 out of 4 brand experts and ad agency executives said they expect original digital video programming to be as important as TV programming within the next 3 to 5 years.
With the completion rate of 90%, interactive video is poised to become the single most powerful tool, companies have to communicate with customers and demonstrate true ROI to the Higher-UPS (Source)

So, why Animated explainer videos then?

Here are some benefits of explainer videos that are formed with animated effects:

Animated explainer videos are perfect for businesses who find it difficult to pitch and sell a product through other type of videos or other kinds of promotional methods. Studies have shown that it is very much impossible to gather a higher traffic growth unless the marketing video is animated. With the power of animation, any complex information can be visualized.
Lively characters coupled with eye-catching cartoons strike the intent and the emotions of the users and create an atmosphere of engagement. An addition of emotional component with rational argument enhance the desired effect of germinating attention. It becomes easier for the audience to follow the story line. Information stick to the memory more.
Animated explainer videos can never be bound by the script. The possibilities are endless. Here, the characters (even texts) can fly, sing, dance and stand in front of you in costumes. And when they are backed by incredible storylines, then you can expect a higher rate of lead generation.
Video explainers are affordable. Businesses can save a lot of time, money and resources just by putting texts and graphical elements into work and injecting the entertainment factor for grasping the audiences’ interests.
Animated explainer videos are wonderful tools for increasing the business to business (B2B) sales. The medium is highly effective when it is utilized well by the private entities and companies (yes, I’m hinting at the investment).
There is a great boom in the production of web videos since it has increased the rate of internet searches on products that are spoken about through videos. A lot of companies have been able to see an incredible rise in their sales by creating and posting animated explainer videos.

Explainer videos are easier to communicate and convey the most complicated information in the simplest form. They also create memorable images and appeal the audience at the emotional level. They are practical, relevant and the audience can definitely find solutions to their issues. As for the businesses, they can experience:

Increased rate of click-through
Increase in customer engagement
A higher search engine ranking
Optimized rates of increase in leads
Increase in conversion rates
Increased sales
Reduce in number of consultations

Get a clearer picture with claims and facts…

With an explainer video, a business will have two (basic) goals:

Increased rate of conversion
More generation of sales

Forbes, in a recent study, came with some amazing figures on how video drives the executives down the purchase path. Here are those statistics:

After watching an explainer video:

39% executives called a vendor (after watching a work-related online video)
42% made a business-related purchase
53% conducted research for a product for more information
65% Visited a Vendor’s website

Case studies & success stories for more confidence

1. Dropbox

Dropbox’s success story is considered as one of the most successful ones. The brand welcomed unimaginable amount of success as a startup with the use of explainer video.

The brand was founded in the year 2010 and it reached 100 million users from zero in just a short span of 5 years.

How?

They used an effective viral campaign and the most simplified landing page design which had an animated explainer video at the bottom, with a download button.

The effect?

The video was viewed 750,000 times in just 1 month.
Dropbox increased its conversions by 10%.
Converted nearly 1 million visitors into registered users.

2. Rypple

Rypple or workproject.com placed an animation video on its home page. The result? It increased conversions by 20%.

To wrap up

If you want to make any of your products successful or to protrude your brand reach, make a wise choice of employing explainer videos for your business goals. The tool can never go wrong. Today, getting an animated video created for your business has become unbelievably easy. You just have to find the right tool or seek the right person to meet your creative requirements.

Animated Video, the final curtain for all your video marketing needs

Need an explainer marketing video for your business as well? Have faith in us, the Animated Video. Our custom made explainer video animation services sit perfectly with the professional requirements of all kinds of businesses. Want to create a niche on social media? Want a perfect video for your website’s landing page? Want an explainer video for your business’ products and services? We have it all. Tell us what you need and we’ll get it done ASAP, so that you get to achieve your business goals faster.