Bidvance is a specialist ad network that focuses on high-performing traffic sources, state-of-the-art targeting, and a choice of high converting ad formats.
The recently launched smart ad network was created to meet the growing demands of advertisers and publishers, and provide a better experience for users.
The Netherlands-based platform aims to solve common problems faced by global affiliates – namely finding high converting traffic sources in popular verticals.
While the ad network itself is new, the team behind Bidvance is no stranger to advertising with over 10 years of experience with the Digital Minds Group – a successful digital marketing agency with a proven track record in search marketing, social media marketing, display advertising, and conversion rate optimization.
What is Bidvance?
Bidvance is an effective ad network, with billions of daily impressions in over 50 countries worldwide, along with advanced targeting & optimization tools. They support popular and engaging ad formats that will boost your conversions and ad performance.
They’re hot on auto optimizations, retargeting ads, and have plenty of advanced features such as time and IP list targeting.
While anyone can sign up – and the platform itself is beginner-friendly – it’s recommended that you have a sizable advertising budget to get the most out of it.
This is partly due to the nature of the verticals it’s geared towards, as it may take some time before you see a steady stream of conversions in your account.
If you’re new to the game it’s still worth creating an account, as you’ll have access to a decent source of high-quality traffic that you can tap into as your skills improve.
Get 10% extra on the value of your first deposit (from 50$ to 1000$) using the promo code WINBIDVANCE.
You can fund your account by PayPal, Credit Card, and Wire Transfer.
The minimum deposit for Bidvance is just $50, which in our view is a steal!
This entitles you to bid on some of the highest quality premium traffic in the betting vertical – but you may need to top this up before you start to see results.
You’ll also be able to set up alerts on your advertising balance to make sure your funds don’t run out.
When you first log in to your account you’ll see the Bidvance dashboard. This will give you an overview of your views, clicks, and costs over a specific time period.
You’ll also be able to view your remaining balance, along with the top 5 campaigns, countries, and operating systems.
There’s a quick settings tab on the footer of the dash, or you can just use the sidebar to access the other areas of the platform.
Don’t be surprised if you don’t see anything in this section right away. Once you’ve been running campaigns for any length of time you’ll be able to come back to the dash and see the various graphs populated by your data.
Bidvance offers 6 ad formats:
Banners – These focus on the most popular placements with the highest traffic volume.
Popunders – This CPM ad format is still working well in many verticals and can have higher payouts than display ads.
Interstitial – These low-cost ads are resistant to popup blockers. They appear between content pages and typically have a higher CTR compared with other ad formats.
Push Ads – Push ads have excellent user engagement stats and bot-free traffic, with the added benefit that subscribed users have opted-in to receive push ad notifications.
Native – This is an ad format with high volume that blends into the surrounding content to increase clicks.
Redirects – These ads can be placed on parked domains and redirect the user to your lander.
It’s up to you which ad format you choose for your campaign. If you’re not sure or want to split test the options you can create multiple separate campaigns – one for each ad format – and then review the stats to see which converts best for your offer.
Create Your First Campaign
Once you’ve filled in your profile details and funded your account, it’s time to create your first campaign. Bidvance has all the usual targeting options with some additional bells and whistles to boot!
First, choose a name for your campaign. You can make this specific to your adzone level, offer and Geo to help identify it later in the reports.
Next, choose your advertising method (ad format), tags, adzone filters, payment type and category.
Note: Not all payment types are available for all ad formats.
Finally, choose your category and daily budget.
On the second tab of the campaign creation tool you can select your Geo. Make sure this aligns with your offer.
On the third tab, you add your traffic type filters. Select device type, OS, browser, languages, connection type, webview traffic, and ISPs as required. This defaults to ALL if you don’t enter anything specific in the boxes.
Select the time and days you want your campaign to run and assign a frequency cap for impressions. Bidvance even allows you to set the cap per source or per visitor, which can give you greater control over your campaign.
On the final tab, you get to add your creatives. Once these have been validated choose your bid and set them to active to start running your campaign.
If you’re stuck for ideas, check out the BannerPool, which features top-performing ads in just about every vertical you can imagine. This is just like having an ad spy tool built-in.
The campaign creation tool is simple enough for newbies but is also packed with enough features to make it attractive for advertisers who need extra control over their targeting.
The tracking implementation is pretty standard and works with postback URL and tracking pixel. Experienced users will have no trouble setting this up, or ask your account manager for help if you get stuck.
Bidvance will integrate with all the top trackers, and users who have previously used tracking URLs will feel right at home.
There’s a neat feature on the platform which allows advertisers to assign unique identifiers to conversion types.
You can use this to track signup, conversions, along with any other goal you have in mind.
Click the source optimizer tab to optimize your campaigns. The popup box has 4 tabs: General, CTR Optimizer, Bounce Rate Optimizer, and Actions.
You can give your source optimizer a name, which will help you identify which filter types perform the best.
Next, choose your filter by AdZone level and set your minimum spend. This will allow you to target high-performing adzones for your campaigns.
With all the optimization tools, it can be easy for new affiliates to start tweaking their campaigns too early. Our advice is to let your campaigns run for a few days at least before making any adjustments. This is because certain sites in some verticals may be slow to report conversions.
Analyze Your Performance
The Bidvance statistics tab makes it easy to see your ad performance over time. Simply select your time period and filter by ad types, conversion types, and device types.
The data includes Impressions, Clicks, CTR, CPC, CPM, and Cost, so you can easily identify low-performing ads. There’s also a neat graph to help you visualize the relationship between clicks and views
If you want to export the data to use with another program, you can do that from this tab as well.
Bidvance supports whitelisting and blacklisting. You can check any filters you are using from the filters tab. This lets you select high or low-performing adzones to include or exclude from your campaigns.
Top Verticals to Use with Bidvance
While you can use just about any type of offer with Bidvance, you’ll get the best results in the following verticals:
Gambling & Casino
Some of the larger pubs are live streaming and entertainment websites.
These are a rich source of converting traffic for betting offers, so make sure to do your research beforehand if targeting this audience.
For example, you can use seasonal offers and daily promos on sports sites to catch the user in the moment.
There’s decent support and advertisers can contact their account manager via email or hit them up on Skype.
I found the team full of knowledge and super responsive to any queries, so don’t overlook this perk!
Bidvance is an interesting platform with huge potential. They have all the tools you need to reach the right audience at the right time and scale up your business.
There’s ample ad-tech to help boost your conversions and get more of your ads seen by the users most likely to click. Advanced users will also be able to access the API service and XML Feeds if they need them.
With Bidvance, it’s not just about the features on offer. They’re also a sweet source of high-converting traffic, especially in the betting niche, and they’re already starting to attract a lot of high-profile players.
The marketing and advertising industry is a fast-paced industry.
With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online.
With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only lead to losing customers.
Enter retail media networks.
What is a Retail Media Network?
With more and more people shopping online, retail media just makes sense.
But what exactly is a retail media network?
A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. It’s a form of in-store advertising in a digital format.
Here’s an example from CVS’s homepage. Notice the “sponsored” tag in the bottom right corner — this isn’t just a product listing; it’s an ad from a face mask company right on CVS’s website.
Ads on retail media networks can be displayed on many pages, including:
The home page
Product detail page
This enables advertisers to reach shoppers at the various stages of their buyer journey.
The reason retail media works so well is that shoppers are more receptive to ads when shopping than when they’re carrying out other non-shopping related activities.
Pros and Cons of Retail Media
Retail media is changing the way shoppers and brands interact. But is this new form of advertising and marketing a good thing or not?
Well, let’s take a look at the pros and cons of retail media and find out.
Pros of Retail Media
We’ll start by looking at the advantages of retail media and breaking them down according to the players involved.
The most significant advantage of retail media for retailers is that it creates a new revenue stream. Advertising is big business, and a retail media network enables retailers to tap into this $560 billion industry.
Profit margins on consumer packaged goods (CPG) have taken a tumble in the past few years. The revenue generated by retail media has been a lifeline for retailers looking to boost their profits.
Retailers that leverage retail media have become the new media moguls, thanks to the rise of e-commerce. This has opened up a new world of possibilities in how they can generate revenue.
Shoppers also benefit from retail media in a few ways.
The first benefit is it offers better price control for customers. With retailers generating revenue from ads, they won’t be as quick to raise their prices. An increase in pricing could result in a drop in traffic, spiraling into reduced ad revenue.
Secondly, retail media benefits shoppers by offering a better customer experience (CX). Sure, ads can be annoying. But if done well, they can help shoppers make better purchase decisions. They can also remind shoppers about related products they may want.
One of the biggest advantages of retail media for advertisers is that it gives them access to first-party data.
Personalization plays a huge role in designing and executing ad campaigns that convert. To do this, you need accurate data.
Another reason first-party data has become so valuable is because of the impending death of cookies.
For brands that advertise on retail media networks, the most significant advantage is that it’s easier to tie ad spend to sales. Because sales happen closer to the ads, it’s easier to attribute a sale to a specific ad and action. This is crucial to strategic decisions such as resource allocation.
Another advantage for brands is that these ads increase visibility, which helps drive sales.
Even though it’s still in its infancy, retail media is already proving to be a powerful form of advertising set to change the future of online shopping experiences.
Cons of Retail Media
With retail media looking so good, could it have any disadvantages?
One of the biggest disadvantages of retail media is that it gives more power to brands that are already big. It creates an uneven playing field for smaller brands that don’t have the traffic, budget, and infrastructure to set up retail media networks of their own.
Another disadvantage of retail media is that it’s a new field that requires infrastructure that most retailers don’t have. Because of that, it’s a learning curve for all the parties involved.
The Rise of Retail Media: Explained
Many brands had already jumped on the digital transformation bandwagon before retail media networks came on the field. They invested in mobile apps where customers could shop for products and get delivery right to their homes.
When the pandemic hit, these websites and apps became instrumental in generating sales for retailers. Research shows that 80% of people are now doing over half of their shopping online. The same study reveals that 60% of respondents said they’d continue shopping online even after the pandemic.
What does this have to do with retail media networks?
This shift in traffic to retailer websites and apps birthed a new form of advertising.
That new form of advertising comes in the form of retailer media networks.
In short, this means brands advertising on retailers’ websites and apps. These can be brands that sell directly on the store or brands that want to reach that store’s audience.
Leveraging already warm traffic to create retail media networks is powerful. That’s because these networks benefit everyone involved, from the retailer to the brands advertising to the shoppers.
Brands with Retail Media Networks
Interested to know which brands have their own retail media networks and how they do it?
Let’s look at three brands that caught the shift early and are seeing great results with their retail media.
Originally known as the Consumer Value Store, CVS has become a force to reckon with on the American retail scene.
CVS is one of the first brands to launch its own retail media network, dubbed the CVS Media Exchange (CMX).
CMX allows brands to place their products on channels informed by CV’s first data. This includes off-site as well as on-site targeted ads. When it comes to customer data, CVS has the edge over most retail ad networks, thanks to their:
Close to 10,000 locations nationwide
Decades of consumer data through their loyalty programs
High-traffic online platforms
With this huge data bank at their disposal, advertisers are better equipped to create personalized ads and place them strategically for optimum visibility.
Walgreens is not green behind the ears when it comes to executing digital ad campaigns for other brands.
So it’s no surprise that Walgreens has decided to formalize things and launch a retail media network called Walgreens Advertising Group (Wag).
Wag offers ad placement on their online store, in their brick-and-mortar stores, as well as on other digital platforms such as social media and Google.
Retail and e-commerce giant Amazon is another brand that has mastered retail media and runs its own network.
It’s called Amazon Advertising.
Thanks to its massive digital footprint, Amazon can offer brands more in terms of the kind of campaigns they want to run. It also gives them access to one of the world’s largest customer data banks as well as a massive audience (over 200 million in the U.S alone).
Amazon Advertising works much like Google Ads. Brands that want to be found have to bid for keywords and pay each time their ad is clicked.
Retail Media Advertisers
Since most retailers don’t have the infrastructure and know-how to run retail media networks, how do they pull it off?
Most of them get external help. Here are some of the top retail media advertisers who are powering the retail media movement:
Criteo is one of the leading retail media advertising platforms around. They make it easy for media buyers to purchase retail media with ease, thanks to their end-to-end service platform.
The platform gives brands and retailers full control of their campaigns and easy access to data and analytics. Robust APIs also allow you to use your marketing tool of choice.
One thing Criteo boasts of is its transparent platform. For retailers, this makes it easier to grow their retail media network, while brands have more flexibility when it comes to choosing the retailers they want to partner with.
Another retail media advertiser that enables brands to advertise their products on retailers’ websites is Promote IQ.
Acquired by Microsoft in 2019, Promote IQ gives retailers full control of the end-user experience. This helps make the retail media seamlessly blend in with the retailer’s website.
Promote IQ claims they can help retailers generate 5X their revenue by cutting out the middleman and working directly with brands through their platform. Promote IQ also provides automation capabilities to streamline and increase your campaigns’ effectiveness.
Brands get more visibility and higher conversions thanks to Promote IQ’s powerful data and analytics platform. This helps create hyper-targeted ads that resonate with shoppers, driving up conversions.
Another advertiser shaking up the retail media world is Elevaate.
Elevaate understands the hassle retailers face setting up a retail media network. That’s why they designed a platform that’s as easy to set up as it is effective in generating revenue. With Elevaate, retailers can maximize their digital real estate profits without compromising their shoppers’ experience.
Elevaate promises increased visibility and high return on ad spend (ROAS) by offering precise targeting.
How to Create a Retail Media Network for Your Brand
So how can you create a retail media network to boost sales for your brand? If your brand has a large amount of traffic, consider using one of the tools above, like Criteo or Elevaate.
After all, they have the infrastructure in place to help your retail network up and running quickly. Which means you’ll have more time to spend on your business.
With most of them, the process is as simple as applying to join their program. Once approved, you upload your product feed, and the ad network does the rest.
The world is changing rapidly.
For businesses to succeed in the future, they need to adapt to the changing landscape and buyer behavior.
This is why you must consider the retail media bandwagon if you haven’t yet — either by creating your own or advertising on major sites like CVS and Walgreens.
Not only will it give you an edge over the competition, but it will help you tap into audiences you can’t reach on your own. It will also help you maximize your marketing budget, ensuring you get the best ROAS.
Have you used retail media for your brand? What was your experience like?
Over the years, countless affiliates have discovered our campaigns through OfferVault’s database. From there, they’ve grown into long-term MaxBounty affiliates that continue to be the foundation of our network.
We believe OfferVault is a valuable affiliate marketing resource. That’s why we also believe that this survey is important. The results will expand on their ability to connect affiliates to the networks that will best serve them.
The form is brief and simple, requiring you to only:
Select whether you’re an affiliate, advertiser, or 3rd-party service.
Select your favorite network
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