How to find the best niche for EPC?

How to find the best niche for EPC?

Selecting a niche is one of the first steps any new affiliate has to take in their career. Figuring out which type of product you want to advertise will determine the way your campaigns will look and work. The best formula for choosing a niche is considering your own interests and figuring out which one of them has the biggest potential to sustain a lucrative business. In other words, you should look at the most profitable affiliate niches and find common ground with them. Affie is here to help you find your perfect niche for EPC.

What to expect when looking for your niche for EPC?

As we have previously stated, choosing the right vertical in affiliate marketing is a lot easier if you also consider your own interests, passions, and hobbies. This way you will be able to both enjoy what you do and make a profit.

However, simply choosing something you feel good about won‘t cut it. Your niche has to fulfill some basic conditions, Most importantly, they are

  • Possibility of marketing multiple products
  • Good commission rates

That is to say, you should think ahead and figure out which one of your interests can branch out later on. If you choose something extremely specific, you will run out of possibilities to create new campaigns fairly quickly. You should pick something that makes it relatively easy to boost your EPC profits.

Illustrations of four circles, one of which is a bull's eye.
The right niche will be both fun and profitable

It is also important to be able to get a good return on investment from the products you advertise. Your business will not be sustainable otherwise. As the number of affiliates rises steadily, it is clear many verticals and niches are perfectly capable of being both profitable and bringing in a steady flow of commissions. These niches most often belong to the hobby, tech, health and fitness, and lifestyle, but we firmly believe you will be able to find something to suit you no matter your affinities.

Best affiliate marketing niches ranked by clicks

Here are some specific examples of niches that are doing really well in 2020.


The current events have made many people reconnect with this hobby, as it doesn‘t require going out or socializing. The gaming verticals are especially lucrative because gaming is a universally enjoyable activity. In other words, there are games out there that fit your goal audience‘s preferences perfectly. The gaming industry is getting more competitive by the day, which makes it relatively easy to find a good offer. Additionally, you don‘t have to limit yourself only to games themselves, but gradually add different gaming accessories to your campaigns. Seeing what your audience likes and then offering exactly that is the right way to optimize your EPC campaigns.

niche for EPC

Any EPC calculator will show that your success depends on the marketability of your products and the fact that they appeal to your audience. Similarly to gaming, the tech industry keeps finding new ways to make people‘s lives more interesting. This highly competitive market is great for affiliates who enjoy playing with new gadgets and have an affinity for reviewing them. However, you can still profit from including different gadgets and appliances in your campaigns even if you aren‘t running a tech-oriented site. Interests and hobbies that can‘t be improved by different

Illustration of a laptop.
As technology improves so do your chances.

Health and beauty

With the global pandemic of 2020, it is natural that people are paying a lot of attention to their own health. Different products are hitting the market daily, and companies that make them need someone to help them push them a step further. This niche can be tricky, as not every company is working in its customers‘ best interest, unfortunately. Thus, we recommend being extra careful and making sure you make an informed decision before striking a deal. When it comes to different beauty-related products, we also recommend being cautious. Both these markets are vast and offer a lot of potential for affiliates, but it is very important to build a reputation by working with great companies and offering high-quality products.

Home improvement

Most people have limited their time spent outside. Hence, they probably want to enrich their lives by changing up their living spaces. This can range from simply purchasing decor to total renovations. This vertical is great because it can be transferred into so many niches. Generally, hobbyists passionate about their interests love including them into the appearance of their homes, so different accessories can be advertised no matter the topic of your content.

As you may imagine, your EPC will vary as well depending on what you decide to promote. As a general rule, small and affordable items will be easier to advertise to any audience, but your EPC will be lower. In contrast, if you decide to promote luxury items you will get fewer commissions and make more money from each of them. To put it simply – you will have to take your site‘s size and audience into consideration. Only then you can decide how your business plan looks.


If your goal is better-understanding EPC ads and you‘ve done some basic research, you‘ve realized supply and demand play a big hand in your success. So, when you think about niches that can bring a lot of profit in 2020 you will have to consider your audience‘s living conditions.

Illuustration of a man sitting in front of a laptop and wondering.
Think about your own experiences in 2020.

As most people are forced to decrease their outdoor activities, they turn their attention to themselves. They do this through hobbies, living space, health and loved ones. Chances are, you are also doing this yourself. If you are considering affiliate marketing as an extra income source, applying your own experiences to your business is a great place to start. Here are some other niches that could be interesting to many:

  • Pet toys and care
  • DIY
  • Online courses
  • Online dating
  • Finance

However, if there is something else you have turned to this year for comfort, you should absolutely try to share it with the world. Incorporate your personality into your niche for EPC and see where it takes you.

What Is a Micro Niche … and Do You Need One?

What Is a Micro Niche … and Do You Need One?

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market.

Here are a few quick examples to clarify the difference between a market, a niche, and a micro niche:

  • Market, outdoor gear; Niche, camping supplies; Micro Niche, high-end mountaineering tents
  • Market, tech; Niche, social media platforms; Micro Niche, social platforms targeted to specific interests, such as Ravelry for knitters
  • Market, beauty supplies; Niche, cosmetics; Micro Niche, organic vegan cosmetics

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Micro niches generally have more adjectives attached (not just ‘food truck,’ but ‘artisan grilled cheese truck featuring locally sourced cheese and bread’) and have a highly specific audience in mind (people who love grilled cheese with fancy additions).

Would your business benefit from a micro niche?

Among the greatest benefits of micro niches is that they pre-qualify customers and clients early in the marketing funnel. People who are looking for outdoor gear may be looking for anything from hiking boots to fly-fishing rods to harnesses for mountain climbing. But people searching specifically for camping supplies can have very different ‘wants’ as well. They may prioritize:

  • Affordability
  • Ease of use
  • Eco-friendly production
  • Aesthetics
  • Better, best glamping quality
  • Mountain-ready ruggedness

Often there will be an overlap of preferred qualities. But if your niche is producing and selling high-quality mountaineering tents, you won’t have to worry about capturing the attention of frugal families or people who want a luxurious camping experience.

The other benefits of a micro niche branch off from there. They include:

  • A passionate customer community. People interested in high-quality tents are often interested in clear topic areas related to your offering. This makes it easier to create a content strategy for organic traffic; there’s less guessing what will appeal to your customers. People who want exceptional quality tents for hiking are knowledgeable already. They would likely be interested in a blog or podcast offering specific, expert, or off-the-beaten path advice and recommendations.
  • Less competition. In broad markets and even niches, gaining visibility and brand awareness can be a challenge. In a micro niche, it’s easier to earn attention and differentiate yourself because you have fewer competitors. You still have to specify your unique value in the space and clarify that among your discerning audience.
  • Brand loyalty. While this isn’t a given and requires meeting the demands of your audience, a sub-niche can foster long-term interest. That’s because micro niches are built on expertise, passion, and customization. It’s more challenging to bring a personal touch to broad markets

Companies can start up with a single micro niche. For example, Bite offers sustainable toothpaste tablets called ‘bits,’ mouthwash bits, floss, and toothbrushes through a subscription plan. Their focus is zero-waste, plastic-free, vegan, and cruelty-free production.

Drybar is another micro niche company that carved a customer base from the hair salon industry. The ‘want’ they leveraged was people interested in a ‘just-from-the-salon’ look between full haircuts and coloring.

Alternatively, companies can add a micro niche after establishing their brand in a larger niche market. The mattress company, Casper, added dog beds to their niche offering. Mattresses, for most of us, are large and infrequent purchases. Although dog beds have a far smaller price point, dog owners are likely to replace them more often. Offering dog beds is also a way to introduce a new audience to the overall Casper brand and the quality of its craftsmanship.

How to discover the best micro niche(s) for your business

1. Identify your strengths.

To discover a micro niche worth developing, start by looking at your strengths — either as an individual, a team, or a company. You’re more likely to find sustainable success in areas that excite you and your team.

Consider a business offering employee recruitment support to companies. Perhaps their team excels when recruiting executives or helping mid-career changers climb the ladder? This could spark a micro niche B2B offering, such as mid-level leadership development services or executive compensation consulting.

2. Focus on the problem.

What issues need solving in your industry or your life? Think about the times you’ve thought “If only we had _____ ” to help with a common problem in day-to-day life, at work, or with a recreational activity. Fill in that blank for a promising micro-niche business idea. Problems you face are likely issues for others as well. Brainstorm different problems and creative solutions, and see which one gets you and trusted peers the most excited.

3. Do your micro-niche market research.

You want to make sure your micro niche has a customer base. Here are some areas on which to focus your research:

  • Informal and formal market research. Talk with friends and family about consumer ideas, or reach out to industry peers about business services needs. If you have the budget, send out email or social media surveys about the topic to gauge interest.
  • Google Trends. This tool can help you discover micro niches within larger niches, and the overall interest in your micro niche. Search various terms related to your sub-niche and then explore the related topics and queries. You can also find out regional variations in interest.
  • Social media and industry organizations. Explore hashtags on social media related to your sub-niche or industry. Also check out associations, professional groups, and organizations within your target industry. What are they discussing or excited about? Do you notice an emerging area of expertise? Do you notice a missing link in the discussions that might be an opportunity?

For example, a search for ‘mountain tent’ reveals strong (and unsurprising) regional interest in Colorado and Idaho. It also shares that ‘hyperlite mountain gear’ is a related topic, which can guide your product development and future marketing content.

4. Check out the competition.

It’s possible you’ll have a eureka moment and land on an untapped idea. But, more often, you’ll find your skills and interests lead you to micro niches with existing businesses. Now, you’ll have to toggle back to research and brainstorming mode. Here’s what you’ll need to figure out:

  • Is the market big enough for the two, four, or 15 of you?
  • How can you differentiate yourself from the competition? With white-glove service? With a lower or higher price point?
  • Where are they falling short?
  • How can you do better?

5. Test the waters.

You don’t have to dive into the deep end immediately. It’s smart to test the waters first with a single product offering. The apparel company Bombas launched in 2013 with a single product: comfortable performance socks. It has expanded to other items of clothing, but socks remain at the center of the brand.

Another way to test your idea is with a landing page, which is a simple process with drag-and-drop tools like HubSpot’s Landing Page Builder. Once you have a personalized landing page, begin advertising your product or service with paid search and social media ads. Your proof-of-concept is in the pudding — if the pudding were steady traffic, completed email forms, inbound sales calls, and product pre-orders.

On the landing page, and in your ads, use keywords that clearly define your offering. This way you draw people with authentic interest or buying intent in your micro niche.

6. Trust your instincts.

If you dream up a product or service idea that hasn’t been done before, or hasn’t been done particularly well, in your opinion, consider trusting your gut.

  • The company Untuckit was built on the simple premise that men wanted button-front shirts that looked neat untucked, and they were hard to find.
  • The e-commerce store Lefty’s sells common kitchen, gardening, school, and work tools designed specifically for people who are left handed.
  • Olive & June is a nail polish company that sells kits that make home manicures easy and fun. Their kits come with a holder for your phone, so you can watch a video while your polish dries.

These micro-niche companies often have one thing in common: When they hit the market, people often wonder how the products or services weren’t available before. Find your micro niche, and follow these steps to bring your business to life.

Marketing Plan Template

How to Develop a Niche Marketing Strategy that Drives Growth

How to Develop a Niche Marketing Strategy that Drives Growth

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.

Let’s look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy.

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5 Examples of a Niche Marketing Strategy

1. Flylow Gear

With 9.2 million skiers and snowboarders in the U.S, the pool of potential customers seems wide enough for all to share. But popular brands like Patagonia and The North Face can be found in almost every sports shop, making it hard to convince customers to seek out smaller brands with fewer offerings.

Flylow Gear figured out how to fight through the noise. Instead of targeting all customers interested in winter gear, their niche marketing strategy focuses on backcountry skiers looking for no-nonsense, quality gear. Their products are featured in all the right places — like Powder magazine — to reach their ideal buyers. Even their confirmation emails share that they’re a small, mountain-based crew of dedicated skiers.

flylow gear example of niche marketing

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2. Octavia Elizabeth Jewelry

For ethically-minded consumers searching for jewelry, the most important factor is knowing about raw materials sourcing and product creation. That’s because this $300 billion dollar industry has come under fire for using child labor and causing extensive environmental harm.

Octavia Elizabeth understands the need for responsible jewelry. The company’s commitment to fair working conditions, legitimate living wages, and ethical production are clearly stated on its website.

Not only has Octavia Elizabeth honed in on customers looking for sustainably-sourced, handmade jewelry who are willing to pay a higher price, the brand has also elevated its niche offering by associating itself with celebrity clientele.

Octavia Elizabeth niche marketing

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3. Natural Dog Company

Research estimates Americans will spend $99 billion on their pets in 2020 alone. So how can a pet-focused business stand out amongst the thousands of memory foam beds, custom carry-on bags, and dog-friendly ice creams saturating the market?

Natural Dog Company caters to a very specific kind of pet owner: the eco-conscious consumer who pampers their pooch. By giving their organic and all-natural skin care products names like PAWdicure Pack and offering discount codes for free dog treats, they put pups first — which is exactly what their customers do.

natural dog company niche marketing

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4. Pimsleur

Learning a new language can be a struggle, and the options for doing so are definitely overwhelming. Will you really be speaking like a Parisian after spending $1,000 on a program?

Rather than making promises of perfect grammar and flawless accents, Pimsleur focuses on learners who need to improve their speaking and listening skills. The program includes a 30-minute audio lesson every day, with each conversation building off the previous ones. While not the most innovative language-learning app, its audio-first approach is great for customers looking to improve their conversational skills.

Pimsleur niche marketing

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5. Photographers Without Borders

It’s one thing to entice people to buy a product, but it’s another thing entirely to attract donors for a nonprofit. While this type of organization may not seem like the right fit for a niche marketing strategy, it’s essential for bringing in donations and volunteers.

Photographers Without Borders has partnered with major organizations like Adobe, Sony, and Patagonia by honing in on a particular marketing technique: storytelling.

By prioritizing ethical storytelling, whether in a social media post, email newsletter, or online webinar, the organization has built a reputation for producing high-quality work that address the 17 UN Sustainable Development Goals and UNDRIP. Plus, their Code of Ethics makes it clear what type of community members and partners they’re aiming to attract.

Photographers without borders niche marketing strategy

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Developing a Niche Marketing Strategy

Now that you have a better grasp on how brands from all types of industries create strategies that drive growth, it’s time to shape your own.

Step 1: Know your competition.

Developing a niche marketing strategy is impossible without scoping out your competition. That’s because it’s crucial to understand your unique selling proposition — what you do differently that makes customers choose your company over another.

Maybe you design ceramic dishware that can’t be found anywhere else, or maybe you’ve developed a tool that makes it easier for marketers to send emails. Whatever is it, find your speciality and craft a story around it.

Step 2: Narrow down your niche market.

Airbnb Co-founder Brian Chesky is famous for having said, “Build something 100 people love, not something 1 million people kind of like.” Put simply, it’s better to reach a small group of people who sing praises about your company, rather than a large group who thinks it’s just okay.

You can do this by honing in on the right niche market for your business. While this takes time and thought, it’s worth the effort to find loyal customers who will gladly choose you over competitors.

For instance, Thirdlove is the first underwear company to offer bras in half-size cups. Through their inclusive sizing options and emphasis on body diversity, they’ve built a loyal community of over 327,000 Instagram followers.

Step 3: Go where your buyers are.

If your ideal customer spends all of their time scrolling on Facebook, it wouldn’t make sense to develop a niche marketing strategy around email campaigns. Enter market research.

You already know who your buyers are, but research helps you go deeper to find out where they shop, how they find products, and what influences their purchase decisions. Once you have that information, you’ll get the most return for your marketing dollars.

Step 4: Listen to the word on the street.

Everyone has problems that need solutions. If you listen to people’s thoughts about a certain product or service, you can find opportunities to fill in the gaps.

David Barnett did just that when he engineered a solution for constantly tangled headphones. What started out as two buttons glued to the back of a phone case quickly turned into Popsockets, a company that brought in $169 million in revenue just seven years after its founding.

Step 5: Create a unique brand.

Once you’ve defined your unique selling point, outlined your buyer persona, found out where to reach them, and listened to their problems — all that’s left is to build a brand identity. A well-defined brand will help you develop a niche marketing strategy that’s authentic to you and attracts ideal customers.

For instance, Etsy’s position as the marketplace for independent artists has attracted more than 138 million buyers. In a 2020 TV commercial, the brand touched on the pandemic and used emotional marketing tactics to encourage support for small businesses that sell through the platform.

Creating a niche marketing strategy that drives growth for your business is more than creating a social media ad or sending a weekly email promotion. If you take the time to learn about your customers and differentiate your brand, you can develop a strategy that attracts the right buyers and helps you hit your growth goals.

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