How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

Link Whisper is an internal linking WordPress plugin that was created approximately 2 years ago.

In order to help you know whether Link Whisper can help you grow your sites, we wanted to showcase how some people are using the tool.

This post will share some of the many features of Link Whisper and the ways people are using it to save time, build better sites, rise in the search rankings, and ultimately, make more money.

If you’re new to the Niche Pursuits Audience and you haven’t heard of Link Whisper yet, I’ll give you a quick run-down on what it is and what it does next!

What Is Link Whisper?

Link Whisper is a WordPress plugin designed to make internal linking faster, easier, and more scaleable.

Spencer created the tool to “scratch my own itch,” as he shared here. “I hated the manual process of building internal links and knew I was leaving my internal linking tasks undone because it was a slow process.”

Link Whisper lets you quickly add new links to old posts, and it will even make link suggestions as you write up a new blog post. It’s a full-service internal linking plugin, and there’s nothing else like it.

It has a great dashboard that makes analyzing your website’s internal links very simple. You can quickly find orphaned pages (those without any incoming links), see the posts that have the most links, find broken links, and a whole lot more.

Other features NOT already mentioned include:

  • Find 404 error pages
  • Edit/remove broken links without having to manually open each page
  • Connect up with Search Console for more clearly displayed keyword data
  • Connect the plugin with other websites you own to easily link between your sites

Link Whisper is compatible with basically all editors and themes including Classic, Gutenberg, Beaver Builder, Thrive, Architect, Elementor, WooCommerce, and Kadence Blocks. It’s easy to install and easy to use – but there’s always more to learn as well as the tool is continuously growing and improving.

You can check out this post on the history of Link Whisper if you are interested in the origins and development of the plugin, or check out this in-depth Link Whisper case study.

Link Whisper Reviews

Here are some examples and quotes from people who have been using Link Whisper and found it helpful in their online businesses.

Mushfiq From The Website Flip

Mushfiq Sarker from The Website Flip and has recently been using Link Whisper on a dating niche site. After using Link Whisper to add a lot of internal links quickly, he saw some good results.

Here’s what he shared with us.

“I performed internal linking with Link Whisper on a site in the dating niche. The site in June 2021 received 41,499 pageviews. The internal linking started in mid-July and over the course of 30 days, we’ve received 54,172 page views.

Prior to this, the internal linking on the site was minimal. The site currently has 1,495 internal links.

The site in June earned $7,801 via affiliate marketing, and over the last 30 days, we’ve surpassed $9,000 per month.”

Here is a screenshot of the last 30 days traffic:

Dan From Niche Pursuits

I (Dan) have been using Link Whisper on my niche sites as well, and have most recently installed it on my chainsaw site, Fire and Saw.

What I like most about Link Whisper is the Internal Links Report. It displays all of my website link data in a way that’s so easy to digest and act upon.

The internal links report in Link Whisper is great because you not only see how many inbound internal links a post has but also how many outbound internal links there are in that post.

I like to have at least 3 internal links going to and from each post on my sites, and Link Whisper makes it so easy to see if I’m achieving that goal. You can see in the screenshot above that some posts end up with a lot more!

Personally, I’m a huge internal links guy – along with everyone else who has any experience in online marketing – I’ve just seen it work too many times to ignore it.

For example, I have a post on why chainsaws were invented (you can have a guess at what they were originally invented for by checking out the featured image below…). The post had been sitting around position 21 for a very high search volume keyword.

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By using Link Whisper’s easy-to-read links report, I discovered that I didn’t have any internal links pointing to the post, nor was I linking out to any other post on my site from it.

Because it was one of the first posts I wrote for the site, there were no relevant articles to link to or from when it was first published.

I added 3 internal links to that post and, within a few days, it jumped from page 3 of the search results all the way up to page 1.

Because I have the Link Whisper Internal Links Report right there in my WordPress dashboard, it makes me much more proactive about internal linking. It catches my attention more often and allows me to quickly add links and update old content.

I’ve tried other internal linking tools, such as Ahrefs, but I’ve found them a lot more complicated to use and more difficult to insert the links once you do find the information you need. They are not as intuitive or as helpful as Link Whisper at internal linking, so it’s easier to just forget about it. This is how I’ve ended up with a ton of orphaned posts and under-optimized internal linking in the past.

Link Whisper simplifies the process of identifying internal link opportunities and streamlines the whole process of adding new internal links.

Keith From Minted Empire

Keith Mint from Minted Empire has been using Link Whisper for almost a year.

He believes that using Link Whisper has saved him a ton of time interlinking on his portfolio of niche websites.

He shared:

“With well over 200 published posts across my various sites, I estimate that, so far, the Link Whisper plugin has helped me to save an entire week of arduous manual internal linking work.

That’s a ton of saved time that I’ve instead been able to put into other tasks like keyword research, writing new articles, or even just taking a little extra downtime.”

Keith Mint

The time-saving aspect of Link Whisper is definitely one of the main advantages of using the tool – especially when you’re running a large website or multiple sites. It becomes more difficult to manually open up 2 or 3 old posts and add internal links to each new post you publish.

Quotes From Recent Niche Pursuits Guests

We’ve had a bunch of recent guests on the Niche Pursuits podcast or blog recently who have commented on Link Whisper.

Here’s what they’ve said.

Mark Mars from Niche Website Builders shared the following in this post about the Tombraiding SEO Keyword Research Technique.

“Internal linking allows you to pass ‘link juice’ to other pages on the site giving them an improved ability to rank and provides context via the use of anchor text so that Google can better understand what a page is about.

I use Link Whisper to greatly improve the speed at which I can carry out this normally labor-intensive task.”

Yoyoa Hsueh joined us on the podcast to share how he grew a content website from $20 to $6,800 a month in 6 months.

“So right after I bought the site, I noticed there were no internal links. I purchased Link Whisper after I purchased the site and internal linking became much easier – easier to organize and everything. I made sure there was no orphaned content – that was the big thing.”

Steven Hockman from SEO Chatter shared his affiliate marketing secrets in this interview, stating:

“Internal linking is an extremely powerful, yet underrated, SEO tactic.

I use Spencer’s plugin Link Whisper to help me with this process, but the secret is to use the target keywords you want a page to rank for within those internal linking anchors.

But don’t just use one keyword and the exact match phrase for every internal anchor text. Instead, pick 3-4 keywords you want the page to rank for and rotate through them with your internal anchors from other relevant pages on your site. Also, add some filler words into those anchor texts so you don’t repeat the same 3-4 keywords over and over again exactly.”

Gaurav Dhir was very enthusiastic about Link Whisper in this podcast interview, sharing:

“I mean, oh my god, Link Whisper is absolutely amazing. It’s probably the best thing on planet earth after sliced bread for affiliate marketers. It makes things so much easier and internal links are so very important.”

Lastly, Spencer shares how he uses Link Whisper on his niche site Own The Yard in this earnings update:

Press play on this video and it will begin where Spencer shares how he and his writers are using Link Whisper on Own The Yard.

Link Whisper Deal

Now that you’ve heard what a bunch of people think about Link Whisper, and some of the ways we are using it, it’s time to consider if it can help you out with your internal linking.

It’s good for those who:

  • Have sites with 50+ posts
  • Want to save time internal linking
  • Want to better visualize their internal link structure

And it’s good for those who want to easily clean up broken links and 404 pages – Link Whisper makes it a breeze to take care of these issues on a website.

We have a special deal to offer anyone who would like to sign up for Link Whisper. You can get Link Whisper for $10 Off using coupon code “NichePursuits”

How to find the best niche for EPC?

How to find the best niche for EPC?

Selecting a niche is one of the first steps any new affiliate has to take in their career. Figuring out which type of product you want to advertise will determine the way your campaigns will look and work. The best formula for choosing a niche is considering your own interests and figuring out which one of them has the biggest potential to sustain a lucrative business. In other words, you should look at the most profitable affiliate niches and find common ground with them. Affie is here to help you find your perfect niche for EPC.

What to expect when looking for your niche for EPC?

As we have previously stated, choosing the right vertical in affiliate marketing is a lot easier if you also consider your own interests, passions, and hobbies. This way you will be able to both enjoy what you do and make a profit.

However, simply choosing something you feel good about won‘t cut it. Your niche has to fulfill some basic conditions, Most importantly, they are

  • Possibility of marketing multiple products
  • Good commission rates

That is to say, you should think ahead and figure out which one of your interests can branch out later on. If you choose something extremely specific, you will run out of possibilities to create new campaigns fairly quickly. You should pick something that makes it relatively easy to boost your EPC profits.

Illustrations of four circles, one of which is a bull's eye.
The right niche will be both fun and profitable

It is also important to be able to get a good return on investment from the products you advertise. Your business will not be sustainable otherwise. As the number of affiliates rises steadily, it is clear many verticals and niches are perfectly capable of being both profitable and bringing in a steady flow of commissions. These niches most often belong to the hobby, tech, health and fitness, and lifestyle, but we firmly believe you will be able to find something to suit you no matter your affinities.

Best affiliate marketing niches ranked by clicks

Here are some specific examples of niches that are doing really well in 2020.


The current events have made many people reconnect with this hobby, as it doesn‘t require going out or socializing. The gaming verticals are especially lucrative because gaming is a universally enjoyable activity. In other words, there are games out there that fit your goal audience‘s preferences perfectly. The gaming industry is getting more competitive by the day, which makes it relatively easy to find a good offer. Additionally, you don‘t have to limit yourself only to games themselves, but gradually add different gaming accessories to your campaigns. Seeing what your audience likes and then offering exactly that is the right way to optimize your EPC campaigns.

niche for EPC

Any EPC calculator will show that your success depends on the marketability of your products and the fact that they appeal to your audience. Similarly to gaming, the tech industry keeps finding new ways to make people‘s lives more interesting. This highly competitive market is great for affiliates who enjoy playing with new gadgets and have an affinity for reviewing them. However, you can still profit from including different gadgets and appliances in your campaigns even if you aren‘t running a tech-oriented site. Interests and hobbies that can‘t be improved by different

Illustration of a laptop.
As technology improves so do your chances.

Health and beauty

With the global pandemic of 2020, it is natural that people are paying a lot of attention to their own health. Different products are hitting the market daily, and companies that make them need someone to help them push them a step further. This niche can be tricky, as not every company is working in its customers‘ best interest, unfortunately. Thus, we recommend being extra careful and making sure you make an informed decision before striking a deal. When it comes to different beauty-related products, we also recommend being cautious. Both these markets are vast and offer a lot of potential for affiliates, but it is very important to build a reputation by working with great companies and offering high-quality products.

Home improvement

Most people have limited their time spent outside. Hence, they probably want to enrich their lives by changing up their living spaces. This can range from simply purchasing decor to total renovations. This vertical is great because it can be transferred into so many niches. Generally, hobbyists passionate about their interests love including them into the appearance of their homes, so different accessories can be advertised no matter the topic of your content.

As you may imagine, your EPC will vary as well depending on what you decide to promote. As a general rule, small and affordable items will be easier to advertise to any audience, but your EPC will be lower. In contrast, if you decide to promote luxury items you will get fewer commissions and make more money from each of them. To put it simply – you will have to take your site‘s size and audience into consideration. Only then you can decide how your business plan looks.


If your goal is better-understanding EPC ads and you‘ve done some basic research, you‘ve realized supply and demand play a big hand in your success. So, when you think about niches that can bring a lot of profit in 2020 you will have to consider your audience‘s living conditions.

Illuustration of a man sitting in front of a laptop and wondering.
Think about your own experiences in 2020.

As most people are forced to decrease their outdoor activities, they turn their attention to themselves. They do this through hobbies, living space, health and loved ones. Chances are, you are also doing this yourself. If you are considering affiliate marketing as an extra income source, applying your own experiences to your business is a great place to start. Here are some other niches that could be interesting to many:

  • Pet toys and care
  • DIY
  • Online courses
  • Online dating
  • Finance

However, if there is something else you have turned to this year for comfort, you should absolutely try to share it with the world. Incorporate your personality into your niche for EPC and see where it takes you.

What Is a Micro Niche … and Do You Need One?

What Is a Micro Niche … and Do You Need One?

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market.

Here are a few quick examples to clarify the difference between a market, a niche, and a micro niche:

  • Market, outdoor gear; Niche, camping supplies; Micro Niche, high-end mountaineering tents
  • Market, tech; Niche, social media platforms; Micro Niche, social platforms targeted to specific interests, such as Ravelry for knitters
  • Market, beauty supplies; Niche, cosmetics; Micro Niche, organic vegan cosmetics

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Micro niches generally have more adjectives attached (not just ‘food truck,’ but ‘artisan grilled cheese truck featuring locally sourced cheese and bread’) and have a highly specific audience in mind (people who love grilled cheese with fancy additions).

Would your business benefit from a micro niche?

Among the greatest benefits of micro niches is that they pre-qualify customers and clients early in the marketing funnel. People who are looking for outdoor gear may be looking for anything from hiking boots to fly-fishing rods to harnesses for mountain climbing. But people searching specifically for camping supplies can have very different ‘wants’ as well. They may prioritize:

  • Affordability
  • Ease of use
  • Eco-friendly production
  • Aesthetics
  • Better, best glamping quality
  • Mountain-ready ruggedness

Often there will be an overlap of preferred qualities. But if your niche is producing and selling high-quality mountaineering tents, you won’t have to worry about capturing the attention of frugal families or people who want a luxurious camping experience.

The other benefits of a micro niche branch off from there. They include:

  • A passionate customer community. People interested in high-quality tents are often interested in clear topic areas related to your offering. This makes it easier to create a content strategy for organic traffic; there’s less guessing what will appeal to your customers. People who want exceptional quality tents for hiking are knowledgeable already. They would likely be interested in a blog or podcast offering specific, expert, or off-the-beaten path advice and recommendations.
  • Less competition. In broad markets and even niches, gaining visibility and brand awareness can be a challenge. In a micro niche, it’s easier to earn attention and differentiate yourself because you have fewer competitors. You still have to specify your unique value in the space and clarify that among your discerning audience.
  • Brand loyalty. While this isn’t a given and requires meeting the demands of your audience, a sub-niche can foster long-term interest. That’s because micro niches are built on expertise, passion, and customization. It’s more challenging to bring a personal touch to broad markets

Companies can start up with a single micro niche. For example, Bite offers sustainable toothpaste tablets called ‘bits,’ mouthwash bits, floss, and toothbrushes through a subscription plan. Their focus is zero-waste, plastic-free, vegan, and cruelty-free production.

Drybar is another micro niche company that carved a customer base from the hair salon industry. The ‘want’ they leveraged was people interested in a ‘just-from-the-salon’ look between full haircuts and coloring.

Alternatively, companies can add a micro niche after establishing their brand in a larger niche market. The mattress company, Casper, added dog beds to their niche offering. Mattresses, for most of us, are large and infrequent purchases. Although dog beds have a far smaller price point, dog owners are likely to replace them more often. Offering dog beds is also a way to introduce a new audience to the overall Casper brand and the quality of its craftsmanship.

How to discover the best micro niche(s) for your business

1. Identify your strengths.

To discover a micro niche worth developing, start by looking at your strengths — either as an individual, a team, or a company. You’re more likely to find sustainable success in areas that excite you and your team.

Consider a business offering employee recruitment support to companies. Perhaps their team excels when recruiting executives or helping mid-career changers climb the ladder? This could spark a micro niche B2B offering, such as mid-level leadership development services or executive compensation consulting.

2. Focus on the problem.

What issues need solving in your industry or your life? Think about the times you’ve thought “If only we had _____ ” to help with a common problem in day-to-day life, at work, or with a recreational activity. Fill in that blank for a promising micro-niche business idea. Problems you face are likely issues for others as well. Brainstorm different problems and creative solutions, and see which one gets you and trusted peers the most excited.

3. Do your micro-niche market research.

You want to make sure your micro niche has a customer base. Here are some areas on which to focus your research:

  • Informal and formal market research. Talk with friends and family about consumer ideas, or reach out to industry peers about business services needs. If you have the budget, send out email or social media surveys about the topic to gauge interest.
  • Google Trends. This tool can help you discover micro niches within larger niches, and the overall interest in your micro niche. Search various terms related to your sub-niche and then explore the related topics and queries. You can also find out regional variations in interest.
  • Social media and industry organizations. Explore hashtags on social media related to your sub-niche or industry. Also check out associations, professional groups, and organizations within your target industry. What are they discussing or excited about? Do you notice an emerging area of expertise? Do you notice a missing link in the discussions that might be an opportunity?

For example, a search for ‘mountain tent’ reveals strong (and unsurprising) regional interest in Colorado and Idaho. It also shares that ‘hyperlite mountain gear’ is a related topic, which can guide your product development and future marketing content.

4. Check out the competition.

It’s possible you’ll have a eureka moment and land on an untapped idea. But, more often, you’ll find your skills and interests lead you to micro niches with existing businesses. Now, you’ll have to toggle back to research and brainstorming mode. Here’s what you’ll need to figure out:

  • Is the market big enough for the two, four, or 15 of you?
  • How can you differentiate yourself from the competition? With white-glove service? With a lower or higher price point?
  • Where are they falling short?
  • How can you do better?

5. Test the waters.

You don’t have to dive into the deep end immediately. It’s smart to test the waters first with a single product offering. The apparel company Bombas launched in 2013 with a single product: comfortable performance socks. It has expanded to other items of clothing, but socks remain at the center of the brand.

Another way to test your idea is with a landing page, which is a simple process with drag-and-drop tools like HubSpot’s Landing Page Builder. Once you have a personalized landing page, begin advertising your product or service with paid search and social media ads. Your proof-of-concept is in the pudding — if the pudding were steady traffic, completed email forms, inbound sales calls, and product pre-orders.

On the landing page, and in your ads, use keywords that clearly define your offering. This way you draw people with authentic interest or buying intent in your micro niche.

6. Trust your instincts.

If you dream up a product or service idea that hasn’t been done before, or hasn’t been done particularly well, in your opinion, consider trusting your gut.

  • The company Untuckit was built on the simple premise that men wanted button-front shirts that looked neat untucked, and they were hard to find.
  • The e-commerce store Lefty’s sells common kitchen, gardening, school, and work tools designed specifically for people who are left handed.
  • Olive & June is a nail polish company that sells kits that make home manicures easy and fun. Their kits come with a holder for your phone, so you can watch a video while your polish dries.

These micro-niche companies often have one thing in common: When they hit the market, people often wonder how the products or services weren’t available before. Find your micro niche, and follow these steps to bring your business to life.

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