Expert Roundup Posts: 21 Examples in Different Niche Markets

Expert Roundup Posts: 21 Examples in Different Niche Markets

Expert roundups are getting a lot of attention lately. If you haven’t participated in one, I’m sure you’ve at least seen them being passed around through social media or even found on your favorite site. The main reason why expert roundups are such a hot content creation method these days is that not only are you creating new content and value for your audience, your site is also getting a ton of social media shares, expert exposure, and authority in the process.

This is also one of the main reasons why I decided to launch my Rise of the Entrepreneur podcast, with the focus on interviewing experts within our industry.

Here’s a typical 5-step formula for how to create and find success with an expert roundup.

  1. Choose a hot topic or question relevant to your niche
  2. Email/outreach experts the question within your space
  3. Once you get enough answers, publish them all to your site
  4. Send outreach again to your experts and ask them to share your post
  5. Repeat the process and continue to promote previous roundups on your site

The formula works extremely well and it one of the best ways to get expert names within your niche on your site. Since the experts who contribute content back to your site are getting free exposure and a link back to their site, it’s no problem for them to spend a few minutes answering your question and getting back to you.

If you are currently in need of an expert round-up for your own brand or blog, contact me and let’s make it happen! We’ll put together an action plan and outreach strategy that works best for your niche and target audience.

Examples of Expert Roundups in Different Markets

What’s even more exciting about this type of content creation, is that it works in really any niche market. Sports, business, entertainment, finance… they all have hot topics and talking points that can easily be covered.

Let’s take a look at several examples of different successful expert roundups in various industries today.

21 Branding Experts Love Using Infographics

The actual value in expert roundups is always a big question. Sure, you will likely get a lot of engagement, backlinks and social shares to your article, but how are you generating new business or money from it? In this infographic roundup, the question asked was how to use infographics within your outreach and marketing. This is perfect for the site, as they are an infographic design service. No matter what type of roundup you are creating, always try to have a monetization play in effect as well.

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80 Blogging Experts Share their Tips on How to Start a Blog

Expert round ups are all about creating content for your existing audience, while also helping you reach new audiences and further establish yourself as an authority. Below you will find a perfect example of this in motion, through my how to start a blog expert round up. As with most expert round ups, the concept was simple… as a bunch of site owners one question that they could provide a great answer for. The end result was over 80 different ways to find success with blogging — all from proven experts who already put their recommended tip into action.

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22 Nutrition Experts Want to Keep You Healthy

The health and weight loss space is flourishing with content that is read, shared and viewed millions of times daily. In short, there is a never ending need for creating new content in this space. An excellent way to accomplish this, while bringing a new feeling into this mix, is through expert roundups. In this nutrition expert roundup post, Nutrition Fox was able to share numerous tips with their audiences, while creating an effective new way to increase backlinks, views and social activity in the process.

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75 Relationship Experts Share their Advice

When you think about expert roundups, you probably don’t think about some of the best niche markets and industries that they could be used in. This relationship roundup is a perfect example. What makes it even more exciting is that over 75 different experts were able to contribute to it!

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How 27 PR Experts Handle A Media Crisis

Something like reputation management and PR is huge for any existing personal brand, business or organization on the internet today. We all know that once something goes online, not only is it there forever… it also has the potential to go viral and cause problems quick! So what would some of the smartest minds in PR do to protect themselves? You will just have to check out this expert roundup to find out.

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17 Top Bloggers Discuss Common Blogging Mistakes and How to Fix Them

Blogging Mistakes. Who doesn’t make or have made their own fair share of them? Mistakes are a part of learning, and for bloggers and internet marketers they happen daily! Every blogger makes mistakes while blogging but the smartest bloggers review their mistakes and avoid them and move forward. That’s exactly what these 17 bloggers did and today they are the shining stars of the blogging sphere. In this blogging mistakes roundup, experts from around the world have shared common mistakes they have made, and also how they avoid them and continue to sketch out their success. From this roundup, you will have a list of 50+ blogging mistakes that you must avoid to find continued success in your blogging journey.

12 Foodie Expert Share their #1 Tip for Health Eating

No matter what type of blogger or expert you might be, healthy eating is something everyone can relate with. While most bloggers are focusing on creating roundups that are extremely niche focused, bringing together a collection of food bloggers to contribute to a great generic topic like healthy eating is a perfect way to reach new audiences around the world. Wondering what these food bloggers recommend for cooking fast and easy healthy meals? You’ll just have to check out each of their answers in the foodie roundup.

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30 Expert Opinions on Why Men Cheat in Relationships

If you want to have one of the most read and well-respected relationship sites on the internet, you are going to need to have some expert advice for your audience as well. That is exactly what you will find at Marriage.com. Not only does their site have thousands of articles on relationship, love, and dating, they also have expert roundups as well. One of the more popular ones on the site focuses on why men cheat and highlights the opinion of thirty different relationships experts and their own unique reasoning.

Gardening Experts Trying to Save Your Garden

If you have a question about your home garden or even how to grow one… where do you go? For most people, it’s probably the local Home Dept or Lowes. Instead of trekking out to the store, why not search online and see what you can find. An excellent way to provide a useful resource to your audience while also answering commonly asked questions is through gardening roundups like the one featured below. Not only is this roundup niche specific, it’s also evergreen content — as it will be useful year after year whenever gardening is in season.

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25 Experts Discuss the Future of SEO

In the world of online marketing and branding, expert roundups seem to take place on a daily basis. A few of the most common reasons for this is that so many people in our industry are willing to help each other out with information, while there also being a wide range of sites and resources always looking to create valuable content through such roundups. A perfect example of this can be seen at RankWatch, where they compiled answers from 25 different marketing experts to help us all better understand how to rank in Google and what the future of SEO might hold.

16 Cycling Bloggers Want You To Go Biking

When it comes to creating content for a niche focus blog, it’s all about knowing what your audience is looking for. For example… if you had a biking blog, how much could you possibly write about on biking? I’m sure there is plenty if you are in expert in this space. Another option is to simply interview other biking experts within your industry as well. Here’s a perfect example of a roundup in the cycling space.

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10 SEO Experts Want to Expand Your Site Reach

Yes, I’ve even featured a few expert roundups of my own on a few of my sites. Some people like to go with super long roundups and will try to get as many people as they can to contribute. On this one, I simply went with 10 and it worked out extremely well. All it took was a few minutes to send out emails to a few SEO experts, send them a question and then compile all of the answers into a nice looking roundup post.

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90 SEO Experts Discuss Effective Link Building

When being in a competitive niche industry like SEO or online marketing, associating big name experts with your site can be a huge deal. Tim Soulo did a great job with in this in his ahrefs roundup which featured 90 different SEO experts within the industry. Not only did this result in massive shares and branding for the site, it was also hitting their target audience as well — people wanting to do more with their SEO.

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Beauty Experts Discuss Personal Looks

If you search around Google long enough, you will probably find expert roundups on just about anything. I was able to come across this one on a lesser known beauty blog, but it was still enough to grab my attention. The goal of this site is to review hair straightening products. Through the use of this personal looks roundup, I’m sure they were about to creep their way higher in the search results and move passed a lot of their competition.

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48 Experts Share their Preferred eCommerce Platform

In the world of online marketing and business, it’s always important to choose the right hosting, advertising, and ecommerce platforms. With so many different solutions to choose from, what better way to get an idea of what’s working best, than through the use of asking experts what they are using. That is exactly what you will find in this ecommerce software round up. This round up was yet another one, completed by Minuca Elena.

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16 Experts Look into the Future of Virtual Reality

When you have access to a lot of experts (which is something we all have), sometimes you just need to get creative. Don’t feel that you need to always ask the same SEO or marketing questions. Some of the best roundups or conversations happen when you step away and get more personal. A great example of this is seen in the virtual reality roundup with experts in the mobile application space. Let’s check back on this post in a few years and see how many of them were on the right track!

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17 Marketing Experts Share Their Favorite Logo

When you see a logo design from the likes of McDonalds, Starbucks or Disney… how does it make you feel? Some of the most famous logo designs in the world today don’t even have names associated with them, yet people know who/what they are. Some people will a lot of money just to have a brand name logo on something, versus getting a generic version. Logos make people feel differently about brands around the world and this logo design expert roundup is a perfect example of why and how. Not only is this roundup focused on the thought process of different marketers and why logos make us think the way they do, it’s also a great promotion tactic for the site to push their logo design services.

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39 Companies Share their Key Methods for Retaining Talent

Running a business in the world on the internet today is hard enough. Keeping your best employees and staff is even harder. This is often referred to as ‘employee retention‘ and is something that every business will need to go through and something that some are betters with than others. In this expert round-up from TimeDoctor, we can learn from 39 different businesses and tech-companies on what they are doing to grow their business, while also keeping their best employees

50+ Internet Security Tips from the Experts

The more focused your expert roundup is to the core of your business, the more likely you are to find success. Internet security probably isn’t one of the most exciting topics to read or write about, but when you bring in a lot of expert opinions, it instantly becomes more interesting. This is also a great example of how to create content that helps with backlinking and social activity.

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28 Parenting Bloggers Share their Buying Mistakes

Mommy and parenting bloggers are some of the most powerful people on the internet. While most of them won’t have a massive reach or following, the following that they do have is usually quite loyal. The same holds true for many of the shopping and coupon bloggers out there as well. When they aren’t saving money or dishing the dirt on the latest parenting tips, you might just find some of them on parenting expert roundups like this one.

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25+ Industry Veterans Reflect Back on Affiliate Summit

To bring this “expert” expert roundup series to a close, I wanted to bring us back to one of my best and most favorite roundups on the internet — which also happens to be right on this very blog. This round up is from Affiliate Summit attendees (mainly industry veterans), who were all asked what their favorite / most memorable story or event was over the past 15 years of Affiliate Summit events. This round up was perfect for many reasons, but mainly because they were all genuine stories that related not only with other Affiliate Summit attendees but also the person telling the story.

As mentioned in one of the earlier roundup examples… don’t feel obligated to always just ask a single question. Feel free to make it more open ended to bring more conversation and engagement to the table.

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Creating Your Own Expert Roundups

Now that you’ve seen what’s possible with expert roundups, it’s time to start creating one of your own. The most time-consuming part of this whole process is the outreach process, as you will need to individually email each of the experts you would like to include within your roundup. What takes even longer is the process of actually finding the contact information for each person. To help with this process, I highly recommend using a solution like Outreach Ninja (14 day free trial).

Once the outreach process has taken place, then it’s a waiting game to see who is getting back to you. Again, a tool like Outreach Ninja can help with this, as you can build contact lists and see how is getting back to you — which is useful for future roundups. After going live with your roundup, be sure to then contact everyone who contributed, to let them know it’s live. Tell them you will be promoting it through social media and you’d appreciate if they could do the same.

Follow the example expert roundups above and the quick action guide above to start creating similar high-quality posts for your own site!

Don’t forget — If you are currently in need of an expert round-up for your own brand or blog, contact me and let’s make it happen! We’ll put together an action plan and outreach strategy that works best for your niche and target audience.

SEO Tips to Dominate the Competition in Your Niche Market

SEO Tips to Dominate the Competition in Your Niche Market

Starting a new website or blog can be very exciting and fulfilling. The only downside is waiting for your site to get a decent Domain and Page Authority score, quality backlinks, and waiting on those rankings to increase. For some sites and brands, this is something that happens pretty quickly, while others anxiously and impatiently wait and wait and often end up with disappointing results.

What gives? Well, unless you really have a good grasp of SEO, then you’ll end up frustrated and want to give up. Don’t give up though because we’re about to give you some of the best tips to help improve your rankings more quickly and also boost your motivation. If you are completely new to the concept of SEO, you can follow these beginner tips, otherwise, keep on reading for the more advanced SEO best practices and working methods below.

Research and Study the Competition

It’s good to know as much as possible about your competition as possible so that you can know who you’re up against and what you should strive for. For instance, you may want to start by finding out how many incoming links your competitors have. This way, you have a good idea of how many you need in order to pass them. Also take a look at where they rank in search engines, what keywords they’re using, and what’s in their meta tags. You can’t strive for the top spot unless you know what you’re competing for. So be sure to analyze your competition as an initial plan of action.

A perfect niche market to make an example of is the world of online surveys and ‘get paid to survey’ review sites. Just by going to Google, we can see a wide range of sites for the search term “get paid to take survey” — which is made up of a mix of businesses (actual survey company), list articles, and review sites. The main difference between those that are ranking higher than others are the Domain/Page Authority of the site, and it’s incoming backlinks. If you take a look at the list articles, you will also find that they are often 2,000+ words in length as well.

As you can imagine, the online survey market is heavily saturated due to the fact that it’s one of the best ways to make money online with affiliate marketing. If you were to take a look at any typical survey review site, you would likely find a list of the top survey sites to join, as well as individual reviews for each — which also helps with the long tail ranking of these review sites for individual survey name searches as well.

Analyze Your Keywords and Your Competitors

It’s one thing to optimize your website for keywords, but if you’re using keywords that are not even being searched for then it’s a huge waste of your time. There are plenty of free tools available on the Internet that can help you find the best keywords that are being searched for consistently. These are the keywords that you want to optimize your site for. Also think about using long tail keywords, which are keyword phrases that have 3-5 words in them. These are great for drawing in targeted, quality traffic. Lastly, be sure to use evergreen keywords which have longevity and will be relevant for years to come. This way you can always count on them to bring you traffic.

When it comes to SEO research and seeing what sites rank for what (and where), SEMRush is one of the best tools out there. All you need to do is plug in the URL of any site, and you will instantly see not only what keywords they are ranking for, but also their current position, it’s monthly search volume, a competition score, and the ranking URL on their site.

You can see an example of all of this in the screenshot below, which was done for Buzzfeed.com. This tool is great for keyword research and finding phrases that you would never have thought of otherwise. Who would have thought the longtail phrase of “fun games for when your bored” would get searched over 40,000 times per month!

Now that you’ve seen this concept in action, start plugging in some of your top competitor’s URLs into SEMRush and see what kind of unique and crazy search phrases they might be ranking for.

Write Better Content than the Competition

If you’re not writing quality content, you really don’t stand a chance at ranking very high. Your content needs to be useful and original. When you create content, keep in mind that you want something that will make others want to link to it and share it. Try to focus on How To, tutorials, and lists because these tend to generate the most traffic. If you can, add numerous supportive facts and references. Also be sure to link keywords within your content to other useful and relevant web pages. When others see that you’ve linked to them, it will encourage them to link to you which will in turn help boost your rankings. If you are having problems on what content, keywords or search phrases to focus on, there are plenty of useful SEO tools and references out there to help with this process. Images and visual examples like charts, videos, images, and screenshots are also very useful and add to the quality of your content.

Again, this will all come down to not only the type of content you are creating for your site, but also how you promote it. To see an example of this in motion, head over to Google and search for “how to boil an egg”. It’s a super generic term but has been written about thousands of times. You will also notice that many of the site names ranking for this term are well-known or very large sites (ie: Pillsbury, AllRecipes and Martha Stewart) — which can make analyzing the content on these sites even more exciting. Who has the best text content? Which brand created custom videos and tutorials? How is each of them getting quality backlinks to their sites?

The search phrase “how to boil an egg” is currently searched more than 200,000 times per month, and has a difficulty score of 89 (via SEMRush). With so much competition in this space, it really does come down to who has the best site content and how they are effectively promoting it.

Deep Linking to Other Pages on Your Site

Deep linking involves linking to other pages within your site (other than the homepage) from within your content. It’s important to link to internal pages with anchor text that contain at least 3 of the keywords for that page. This will not only help with rankings, but it also helps to keep people on your site longer – thus reducing the bounce rate.

Depending on how many pages and posts you have on your site, this might be easier or harder than you think. This is something you probably notice a lot on bigger sites that focus on covering every topic within their niche. If you are a reader of The Penny Hoarder, you will notice how well they interlink to other site content within their articles. Each of the arrows below is pointing to a link that goes to another article on their site, and that is only the first few paragraphs on this one article.

Deep linking on websites and blogs takes a lot of time, but it can definitely pay off in the long run. It’s definitely recommended to deep link more often to your best and evergreen content, as they will keep working for you no matter when someone comes across your content and improve the chances of those pages ranking in Google.

Optimize Everything! (Site Headings/Subheadings/Images)

Just like your meta tags, you also want to be sure to optimize your headings and subheadings. These are your H-tags (H1, H2, H3, etc) and they really play an important role in organizing the information on your web pages. You should have only one H1 tag (the largest header) on your page; this is usually the title of the page or the title of your article (i.e. if you have a blog). You can then break up sections into H2 tags and even further into H3 if needed.

Next, we have the title and alt tags that are used within images to describe what they pertain to. Again, these can be optimized with keywords to help you rank higher. Remember that most search engines now have image search capabilities. When users search for specific images, the search engines use the keywords within your title and alt tags to help them display relevant images. This is why it’s so important to use them and include your keywords so that people can also find your content through image searching.

Each of these heading tags should contain keywords that you want to rank for. Since search engines consider the headings to be more important than the actual content, it’s really important to get those keywords in there. To best explain the many factors and components of creating a perfectly optimized page, simply refer to the infographic below and this super detailed articled provided by Moz.

Just like we analyzed other websites and blogs in each of the examples above, the same should be done with checking out your competition as well. If a site is ranking on the first page of Google for a really good search term, it’s likely they have great ON-site and OFF-site SEO. Study your competition, learn as much as possible, and then be sure to implement these same methods into your own brand, business, or blog.

How to Pick the Best Niche for Blogging (With 25 Trending Niche Ideas!)

How to Pick the Best Niche for Blogging (With 25 Trending Niche Ideas!)

Picking a niche… It kind of feels like you’re picking a marriage partner for life, doesn’t it?

Sure, you might not work on your niche website “till death do you part.” But whatever niche you pick, you’ll be spending a LOT of time on research, writing, and marketing for it! 

So, what’s the best niche for blogging? How do you pick something that’s REALLY worth your time?

In this post, I want to briefly talk about how to choose the right niche for you, and then I’ll share several of the best niches for blogging in 2019!

Picking the Best Niche for Blogging

Before I get into finding a profitable niche, I should point out that there’s NO such as thing as a single best niche for blogging.

While it’s true that some niches are more viable than others, the only “best niche” in practice is the one that successfully matches your unique strengths with the demand in the marketplace.

With that said, there are definitely a few things to keep in mind from the very beginning:

  1. The niche you choose should have existing (and preferably growing) traffic.
  2. You’ll need a way to make money from it (ie in-demand products and services to sell).
  3. You want an evergreen topic with minimal seasonality.
  4. Micro-niches are easier to rank for quickly, but may be harder to monetize or expand upon later on.
  5. You should find an angle, audience, or unique selling proposition that differentiates your website from the competition.
  6. If you decide at any point after starting that your niche isn’t workable, you can always go through the same process again with a new niche.

Later in this post, I’ll point out some of the most profitable niches, but first, let’s walk through the right approach in finding the best niche for you!

There’s already a great post on picking a niche here at Niche Pursuits, so I’m not going to reinvent the wheel here.

Rather than diving too deeply into the technical details – like search volumes and the nitty-gritty of keyword research – I want to share the 10,000 foot view for niche selection, which is this:

Virtually ANY niche can work.

The process is pretty much the same whether you’re selling gardening tools, cryptocurrency, or courses on playing the piano:

  1. Provide valuable content that helps people solve a problem or inspires them.
  2. Target profitable keywords where your site has the best chance at ranking.
  3. Monetize with ads and affiliate products (or your own products) to an audience visiting your site and following your brand. 

Eventually, you’ll need to do some competitive analysis using a keyword research tool like Long Tail Pro, but in this early stage, just start thinking about which niche(s) you’d actually excel in.

Most importantly, think about this: Where can you add more value than anybody else? Offering the greatest value in your niche is key for a successful business, because value leads to consistent traffic, and traffic can be monetized.

Adding the Most Value in a Niche

Obviously, since you’re reading this post about blogging on Niche Pursuits, your goal is to make money from your niche website.

That’s why I want you to stop thinking about “niches” simply as topics for an internet website, and start thinking about them holistically – as business opportunities!

In effect, even if you just own a blog, you’re still operating a business, and you need to understand your unique selling proposition (USP) so you can differentiate yourself in a crowded space.

It’s no different from the real world. For example, if you find that you’re amazing at barbecuing meat, it might make sense to consider opening a barbecue restaurant – but if there are TONS of great barbecue restaurants in your town and you’re not sure how yours could one-up the competition, then your new restaurant’s odds of success aren’t that great!

Similarly, your niche website’s success is relative to how competing websites are performing in the same space. Your success also is dependent on whether the overall niche is growing, flat, or shrinking – you can see the general direction of a potential niche with Google Trends.

Google Trends to Track Best Niche in Blogging

But just like with any business, you should strive to deliver the most value possible for your niche and effectively communicate that value to your audience.

Ways to Differentiate Your Niche Website

In terms of a unique selling proposition, SOMETHING about your brand has to stand out. Here are a few possibilities: 

Best Niche Blog Differentiators

I’ll elaborate briefly on each potential differentiator:

  • Your background. Your existing background has an impact on the potential success of any project – this may include your reputation, reach, work experience, skills, credentials, awards, and successes.
  • Your connections. Getting influencers and experts to promote your content and appear on your website can give you a huge credibility boost.
  • Your target audience. Are you able to target your content to a different audience than your niche generally does? (An example is NerdFitness teaching fitness to “nerds” and 9-to-5 professionals.)
  • Your mix of niches. Similarly, you can find a sweet spot by combining two or more niches from different categories, such as time management for entrepreneurship. (See later in this post for a list of different niche categories you can mix and match.)
  • Your original research. Great content often comes down to actually having something NEW to say! This makes case studies like Niche Site Project especially valuable, because the data has never appeared elsewhere on the web before. 
  • Your content quality. In addition to the importance of what you have to say, HOW you say it matters too. A higher level of writing craft can keep more people engaged.  
  • Your visual presentation. A carefully crafted brand – along with a great website layout and design – can dramatically improve user experience.
  • Your production values. How good are your multimedia elements, such as audio, graphics, video, and animation? Are they original and custom, or sourced from stock websites?
  • Your writing style. It’s somewhat subjective, but the voice and tone of your content should be appropriate for your niche and audience. Are you being authoritative, serious, neutral, friendly, conversational, funny? 
  • Your personality. Some people are just plain likable and trustworthy. A good personality can make all the difference, especially if you’re good on video – don’t underestimate the value of a strong emotional connection with your audience.

These differentiating factors may not be an exhaustive list, but they should help you start thinking about your site in terms of its brand. You probably can’t be 10/10 in every single category – so figure out which ones are the most important and focus your energy on them.

Differentiation Through Greater Value

Remember, there are two parts to this equation if you want your content to be discoverable online:

First, you need relevant keywords that you have a decent chance of ranking for.

Second, you need your content to be the MOST helpful and thorough response to a user’s search query, so that Google thinks your article deserves to be at the top of its results. 

That’s why those differentiating factors are important! After you find keywords to rank for, that’s only half the battle – valuable content is what helps your website endure in the rankings and really build some momentum.

When you’re considering what might be the best niche for blogging for you, it’s essential that you evaluate all of the top players in your space. This is about more than keyword research – you need to evaluate your competitors in terms of these factors and figure out where you might have a competitive advantage.

Can you find at least two or three areas – and preferably three to five – where you can really stand out in comparison?

Uncover an Underserved Niche

One of your best bets in finding the right niche is seeing where there’s a lot of potential room for newcomers like you.

Do you see websites with low domain authority routinely ranking at the top of Google for many long-tail keywords in your chosen niche? That’s a GREAT sign that you’ve got a niche where you can come in and add more value than what’s already there!

But that’s not the only consideration. You might be the world’s most knowledgeable expert in raising baby sea turtles – which is undoubtedly a great icebreaker at parties – but if people aren’t searching for baby sea turtle parenting, or aren’t willing to pay for anything when they do, then it’s not a good niche. 

Remember what I said before? Any niche CAN work, but you risk wasting a lot of time if your niche idea is unproven. For your site to have a shot at success, you want to find a niche that already has a decent amount of traffic and monetization potential. 

Ask yourself this:

“Can I offer a solution to the problems people are having in this niche? Are there enough people with this problem who are looking to spend money?”

If the answer to those two questions is yes, then you might be on to something. See if your gut is telling you whether a niche might be worth looking into, but don’t forget to follow through with in-depth research to make sure you’re actually right!

Should You Follow Your Passion?

After you’ve narrowed down your list of potential niche ideas to just a handful, you’ll be confronted with how to decide WHICH you should pursue. 

If you’re brand-new to niche websites and affiliate marketing, I highly recommend you focus on just ONE website at first. (Once you’re more experienced, you might be able to manage a handful of sites at the same time.)

Since you’re going to pour all of your efforts into just one site, here’s the million dollar question: Should you go with the topic that’s your biggest passion, or the topic that looks like the best business opportunity?

Well, there are many schools of thought on pursuing your passion for a living.

On the one hand, when you’re committing so much of your time to a project – especially if this is something you work on in your off-hours after a long day at work – then passion might be the only thing that keeps you going.

But ask yourself this: is the passion for your topic, or is it for the lifestyle you envision after you start to succeed?

Why Passion is Overrated

I still remember this podcast episode I heard with a guest named Cal Newport, who wrote a book in 2012 called “So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love.”

He basically said “following your passion” isn’t a great idea. This stuck with me, because I’ve long been a writer with different creative passions, and I always heard that advice about following your passion so you never have to work a day in your life.

But in his writings, Newport argues that there’s a “passion trap” where people place too much of an emphasis on finding work they love, and less on the kinds of factors that truly make someone satisfied with their work.

These factors include:

  • Belonging
  • Autonomy
  • Purpose

Notice that belonging, autonomy, and purpose have very little do with “passion” in the traditional sense, but all three of them can lead to greater passion for your work over time. 

In addition to those factors, there’s another real-world factor that seems to matter… money.

Personally, I tend to be happier when I can afford to eat. Everyone has their own opinion, but I believe it’s worth having a good living, even if the work isn’t always EXACTLY what I would choose to do with my time.

Plus, it’s pretty idealistic to think that you’ll love EVERY second of a project that you’re “passionate about” – at some point, work is work! Even if you choose to write posts about your love of fly fishing, does that mean you don’t do boring work like cold outreach to promote your website, or optimizing old posts, or tracking your expenditures for tax season?

Picking Between Passion and Profit 

So, what do you think? Is an unprofitable passion better than a profitable niche that you’re not super excited about?

Newport makes another interesting point: it’s often easier to find passion in the work you’re already good at than try to turn your passion INTO something marketable.

In the end, you have to decide whether you think passion or profits are the ultimate deciding factor in choosing a niche. But here’s the bottom line:

  1. You definitely need some level of interest and experience in the niche you choose, or it’ll be very difficult to stick with it. 
  2. As you start to see success in the niche you choose, you’ll often develop more passion for it.
  3. If your goal is making money, then your TOP priority should be choosing a niche with a strong monetization strategy.

Sure, if your blog is just a hobby, passion might be all you need to worry about.

But if you want to build a money-making venture, you need to consider how your passion intersects with real-world opportunity and your own available skills/knowledge.

Eventually, it’ll work best if your business represents a combination of passion, opportunity, and expertise – how you get to that point is up to you!

A Comprehensive List of Niche Categories

Have you narrowed your choices down to a short list of possible niches? Are you still trying to think of ideas?

One handy way to get a very general list of website categories is through resources like the  SEMRush Sensor tool, which tracks search engine volatility for 25 categories of websites.

This gives you plenty of jumping off points for niches you might want to investigate further.

List of niches for blogging

Each of these categories contains countless potential niches in it, which might help get the gears turning.

However, I think it’s helpful to have a more concise list you can refer back to, so here are 10 relevant categories for online niche ideas:

  1. Money and wealth
  2. Health and fitness
  3. Personal development
  4. Relationships
  5. Hobbies
  6. Food and drink
  7. Travel
  8. Education
  9. Spirituality
  10. Fashion and beauty

To come up with your best niche for blogging, I would start with a category in that list and burrow down to more narrow subtopics. 

For example, the “money and wealth” category includes anything related to earning income, saving money, and growing wealth, with niches like day trading, starting an Amazon FBA business, financial independence/retiring early, and frugality.

The money and wealth category also includes the “building niche websites” niche, an idea that’s admittedly kind of out there – but hey, someone’s probably making it work! 

“Fashion and beauty” includes niches like developing a personal style, creating a minimalist wardrobe, and applying makeup.

“Hobbies” are another fantastic category for niches, because they tend to have very specific keywords, lower overall competition, and in many cases, a lot of specialized knowledge or equipment that people are willing to pay for.

That’s the key as you evaluate possible niches for yourself: are there any existing products you would be able to sell in your niche, or a product you could create to solve people’s problems?

High-Demand Blog Topics in 2019

Now that we’ve seen some broader categories for niches, let’s look at which niches are popular and in demand in 2019. If you haven’t checked out our post on the 15 best niche markets that you can make good money from, it has some great ideas on evergreen profitable niches as well.

Here are 25 different trending niches. Hopefully, these point you in the direction of your own personal best niche for blogging:  

  1. Drones
  2. LED lighting
  3. Smartphone/wearable accessories
  4. Home automation
  5. Retirement
  6. Tiny homes
  7. Video games
  8. TV and pop culture
  9. WordPress
  10. Career advice
  11. Frugality
  12. YouTube
  13. Cryptocurrency
  14. Freelance design
  15. Airbnb rental tips
  16. Photography
  17. e-Commerce
  18. Learning an instrument
  19. Arts and crafts
  20. Home decor
  21. Mommy/parenting
  22. Financial independence
  23. 3D printing
  24. Online dating
  25. Web development

Remember, these are just a starting point.

Any of these can be further narrowed down by target audience or combined with other niches to create a more manageable topic. There’s a big difference between a blog offering YouTube tips for makeup vloggers and YouTube tips for niche website owners.

Take the time upfront to define your niche, and the keyword research that follows will be much more focused.

Final Tips to Pick the Best Niche for Blogging

So, where do you go from here?

Well, I didn’t forget about the original question in this post: what’s the best niche for blogging?

Hopefully by now, you can see that there’s no such as thing as one perfect niche, and even seemingly “bad” niches are totally workable – in fact, with enough time, money, effort, and ingenuity, almost ANY niche can be great!

However, there are still several considerations, including traffic, niche popularity, topic seasonality,  the competition, and your unique differentiating factors.

As far as how broad your topic should be, I’ll remind you of this gem: “The riches are in the niches.”

Some of the least obvious niches do the best, because quality competition in a tiny space may be practically nonexistent. Take the website “Succulents and Sunshine,” a blog that teaches readers one incredibly specific thing: growing succulents. 

Succulents and Sunshine is a Micro-niche in blogging

That’s it.

You might be surprised to hear that “Succulents and Sunshine” is a six-figure blog that’s been featured on BuzzFeed and Better Homes and Gardens!

I think one of the reasons it’s so successful is because it’s incredibly focused and was able to dominate a narrow micro-niche that happens to have a sizable audience.

On the other hand, some larger websites do quite well too. Niche Pursuits is an example of a website that actually covers a WIDE range of topics. It might seem like the idea of making money through niche websites is pretty specific, but the site could easily have focused on just one or two specific affiliate marketing or niche topics. The name Niche Pursuits left plenty of room to grow and expand into different smaller niches on the same website. 

To an extent, the breadth and depth of your niche website is what you make of it – but never forget that you’re writing both for Google and for humans. If search engines or readers get confused about what you’re talking about and who you’re writing for, you’ll find it difficult to pick up steam.

Filling in the Gaps With Outside Talent

As far as more obscure niche ideas like succulents that you may know nothing about, don’t forget that you don’t always have to be the authority! Spencer has successfully managed a mom blog, but wisely chose to outsource the writing to actual moms. 

As you get more comfortable with the strategy and research aspect of niche websites, you can rely less on your own direct experience and skills related to that niche – which means that list of differentiators I mentioned becomes more powerful.

For example, say you’re investigating the baking niche, and you decide that there should be high demand for a site with professional-quality graphics, photography, and video. 

Differentiating your niche through quality content

Even if YOU aren’t a baking expert or a professional photographer personally, you can still hire people with that experience and take advantage of a good opportunity you’ve uncovered.

Most niche site owners start out by doing most of the work on their own, but eventually, that list of differentiators can apply to a whole TEAM of people with their own qualifications, backgrounds, and skills. 

Take Massive Action

Don’t be discouraged if you’re not sure which is the best niche for blogging yet!

Take some time to really go through the process of brainstorming niche topics you’re interested in, doing some competitive research, and analyzing your own potential differentiators.

Once you’ve finally picked a niche, put the blinders on and go all-in for at least six months. If your site is brand-new, it generally takes at least that long before Google really starts to notice and rank your site. In that time, you’ll be producing content, doing keyword research, marketing your site, networking with influencers, and finding ways to add massive value to your space.

This is a numbers game, so the best thing to do is pick something you can stick with and dive right in. Once you’ve decided on your best niche for blogging, grab your domain and hosting with Bluehost.

Start building with niche website with Bluehost!

Conclusion

Finding a niche isn’t easy, but it’s actually pretty simple. It helps to remember that you’re not married to any one niche – so pick something that sounds good and just see what happens! You can always try again with a new niche later.

We also have an active readership right here on Niche Pursuits website, so leave a comment below – we’ll be happy to discuss your potential niche ideas with you!

By Daniel Thrasher

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