VIPRE Site Manager Review – Increased Efficiency and Security for Online Businesses

VIPRE Site Manager Review – Increased Efficiency and Security for Online Businesses

Hackers are becoming a challenge for most businesses. They have become more agile as they look to breach your system. They can steal your company data and profit from it.

As you continue doing more business online, it becomes essential to take security threats seriously or open your business to unnecessary risk.

We know how prevalent phishing has become online, where methods have become more sophisticated. The only way to prevent this is by using advanced software.

More than that, there has been an evolution in malware over the last few years, making them more challenging to detect. Also, there are more threats than ever these days, such as zero-day threats, ransomware, and more.

We know that when data is compromised, it’s hard to maintain your business reputation.

That’s why VIPRE Site Manager has been developed to upgrade your business’s security, for your clients, and personal use.

Let’s start by unpacking the details of the VIPRE site manager.

What is VIPRE Site Manager?

VIPRE site manager provides an advanced solution using machine learning equipped security software that gives you peace of mind to run your business.

VIPRE is a company that has served business owners and professionals for close to 26 years, since 1994. Their purpose is to help you prevent data loss, profit loss and protect your business assets from hackers and other malicious attacks online. They have been renowned for using machine learning processes and a cloud interface to ensure the best protection.

So, to keep your company and personal data safe, when you use VIPRE Site Manager, you get the opportunity to leverage a software suite that is trusted by businesses in the US and Europe.

They offer multilayered protection from the most common cyber threats and also less known ones.

Let’s consider more detailed information about service features.

Features and benefits

These are the most stand-out features you can expect:

  • Value-driven software that offers reporting at the client level so that you can individualize feedback accordingly.
  • Automated processes with very little manual input can help you track and trend information weekly, monthly, and yearly.
  • Look at your threats for the month based on customers and can provide a report which can be shared.
  • There is multi layered security meaning that you have the file, network, and application-level security.
  • DNS filtering is done for networks and applications for even greater security.
  • You also have access to a Web Access control add-on, which provides more security when online.
  • Additionally, use other security tools for secure browsing, such as the internet shield VPN, to protect your home and business.
  • Manage your clients with ease because you can share responses on their data simultaneously and with a few clicks.
  • Well-timed notifications support you in ensuring you are always kept in the loop of any threats that need to be isolated. This can help save you from a company-wide breach of data.

Pros

These are some of the advantages of VIPRE Site Manager:

  • High-rated software when it comes to all-in-one security suite services.
  • It takes a lot of stress and monotony out of your work.
  • It is easy to leave PCs and then go into the software to approve updates after being checked.
  • Consistently easy to use and set up.
  • Advanced protection against malware, phishing attempts, and zero-day attacks
  • Support your clients who may be ISP’s or other companies to give them peace of mind
  • Pull detailed reporting to manage, track, and trend all security breaches, which helps prevent them in the future.

Challenges

These are some of the challenges of VIPRE Site Manager:

  • Automatic updates can be delayed at times, yet this can always be done manually.
  • Limited technical support, and there are call wait times that last around 15 minutes during busier periods. Support is available in the US and Europe.
  • The software is so comprehensive that you may receive some false positives alerts via email, yet VIPRE adequately resolves this.

VIPRE Site Manager for Endpoint Security

In addition to everything else mentioned above, the VIPRE Site Manager also has all of the necessary tools and features in place to provide a safe and secured working environment as well.

To learn more about each of these settings, features and how they all work — take a moment to view the infographic visual below, while also reading the full resource guide available on the VIPRE site.

Pricing

The price range is quite reasonable compared with other software, yet we always recommend checking the most recent price on VIPRE.

You may also get a free trial for 30 days to test the software’s capabilities before purchasing. This allows you to understand what to expect, how to use the service, and how it can help your customers and you.

Final Thoughts

VIPRE Site Manager has been created for business owners to support their company from unnecessary cyber attacks. You learned about a few key insights on how the software works, the challenges, and how you can benefit from it.

You may have been searching for the perfect security suite, and looking at the information, you can see that it offers a multilayered approach to security. It leverages machine learning and also provides support in both the US and Europe.

Therefore, as you have gone through the information shared, you may have seen that this could work for your business. We recommend looking widely and doing broad research before making a purchase.

You may also test the software by using a trial version of it before making a purchase, which will indicate how it works.

If you enjoyed reading this post on VIPRE Site Manager, please feel free to check out more information on their website here.

3 Short-Form Video Trends Online Marketers Should Watch in 2021

3 Short-Form Video Trends Online Marketers Should Watch in 2021

Let’s face it, we love videos.

Videos of cats, babies tasting lemons for the first time, food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there.

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

→ Free Download: Social Media Calendar Template [Access Now]

More recently, short-form videos have taken over social media platforms.

So, how can you leverage short-form content to grow your business? And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below.

But there’s no universal number that everyone has agreed on. For instance, a short-form video on Twitter can be up to 2:20 minutes. On TikTok and Triller, it’s 60 seconds. On Instagram Reels, it’s even shorter: 30 seconds.

Brandon Sanders, a digital marketer for HubSpot Academy, highlights that what’s considered short-form can also depend on the platform.

“With the rise of platforms like TikTok, Reels, and Vine, short form video is actually getting shorter and lending itself more to 60-second to two-minute videos,” he said. “I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.”

So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

How do short-form videos fit into your content strategy?

Aside from length, one thing that set short-form videos apart is the trend culture. TikTok, for instance, is run by dances, sounds and social challenges. So, to get on the “For You” page on TikTok — which is equal to the “Explore” page on Instagram — brands must often join in on the fun.

Sanders says short-form videos give creators an innovative way to showcase their content.

“The growth of social media is causing the human attention span to become shorter and shorter,” he said. “So, leveraging the power of short-form content will give you a leg up on your competition and help engage your audience.”

As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first.

“It all goes back to a very old question: Which channels are your audiences using and for what?” she said. “And therefore, for which channels does it make the most sense for your business to create this short-form content?”

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand.

Short-Form Video Trends to Look Out For

1. More User-Generated Content (UGC)

Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Without using up too many resources, brands can publish videos that evoke emotion. Another benefit? It’s budget-friendly.

Short-Form Video Example: Chipotle

@chipotle

Out of this world delivery ha @cheekyboyos #chipotle #burrito #space #fyp

♬ original sound Chipotle

This is a great example of how you can leverage user-generated content in your strategy. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video.

One of Chipotle’s target audiences might be young, college students looking for inexpensive meals. This video features two creators who reflect the audience they may want to attract. Brands should keep this in mind when considering UGC and ask, “will my audience relate to this?” If the answer’s “yes,” move forward.

2. More Behind-the-Brand Videos

Consumers seek out authenticity and transparency in brands. With short-form video, you only have a few seconds to connect with your audience.

So, how do you do that? Well, there’s no exact science to it, but consumers tend to feel more connected to brands that show the people behind the brand. In one Sprout Social study, 70% of consumers said they felt more connected to brands whose CEO is active on social media platforms.

So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level.

Short-Form Video Example: Sierra Nicole

@sierranicoleofficial

Text letsgrow to 81257 for biz credit tips ☺️ #entrepreneur #businesstiktok

♬ Sean Kingston feat. Chris Brown & Wiz Khalifa- “Beat It” – TBT 24/7 🎵

Trendy? Check. Informative? Check. Prompts action? Check! This video works because it has all the ingredients for an effective short-form video.

It first grabs the viewer’s attention by including a popular song and dance. The content addresses pain points viewers may be facing. Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads.

3. More Explainer or Educational Videos

In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. A 2020 Wyzowl report found that viewers want to see more of this video style from brands.

Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty. Similarly, explainer videos target users who are at the decision-making stage of the buyer’s journey and, if done right, they can turn decision-makers into customers.

It’s a win-win situation: Brands get to address their audience’s pain points and offer solutions, which is (surprise!) them. Not sure what I mean? See the example below.

Short-Form Video Example: Soy Yo Candle

Soy Yo Candle used this formula to create this short-form video. Presumably, one of the biggest struggles of owning candles is making them last. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. It can be as simple as that.

Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Because of the value it offers, the brand can reach a broader audience organically.

Takeaways for Video Marketers

Short-form video requires taking a more authentic, human, and creative approach to marketing. Kelsi Yamada, an associate marketing manager who works on HubSpot’s social media campaigns, says it’s a low-commitment and engaging way to connect with your audience.

“You can get a good laugh or learn something new in a minute or less on TikTok or Reels,” said Yamada. “On the flip side, it’s also relatively easy to create, which means there are more people who can share their humor or points of view. Because of this, brands should figure out what their unique point of view is, and how they can stand out in the noise.”

The desire to be on-trend is always tempting. But Yamada stresses that brands should be selective about which trends they partake in.

“Not every viral TikTok sound or meme format will align with your content strategy or brand, so don’t force it,” she said. “Focus on catering to your niche and staying authentic first. Don’t be afraid to make something completely from scratch – trends have to start somewhere!”

With this in mind, it’s all about finding the balance between what’s trending and what’s on-brand for your business.

1. TikTok

With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population.

TikTok video short form video example

Image Source

The TikTok homepage features a timeline of videos separated in two tabs. The “Following” tab with videos posted by the user’s followers, and the algorithm-driven “For You” page based on user behavior (what they like, comment on, scroll past etc.)

TikTok Discover tab

Image Source

The “Discover” tab on TikTok highlights trending topics and hashtags, a great resource for marketers to generate new content ideas.

B2B marketers have been wary of using the platform, but it could be because success on the platform relies on emotional appeal. Yet, that emotional appeal may be exactly what they need.

According to a LinkedIn study, B2B strategies that appeal to emotions are seven times more effective for revenue generation than “rational messaging.”

So, it may be time to start practicing those dance moves.

2. Reels

Some call it TikTok 2.0, but Instagram Reels is proving to be its own beast.

Instagram Reel short form video

The Reels tab on Instagram is a scrollable video timeline, similar to what users see on their Explore page. From this page, users can click on the music the account used to see what other Reels feature that sound.

With over 1 billion active monthly users, Instagram already had consumers’ attention. When they launched Reels back in August of 2020, it became another marketing tool for brands and a worthy opponent for TikTok.Instagram caters to a broader age demographic than TikTok. And when considering their other marketing features, Reels is another way for brands to expand their reach in 30 seconds or less..

3. Triller

Triller is Tiktok’s musical theater friend (or rival), the one who bursts into song anytime, anywhere without cause or notice.

Triller Discovery Page

Triller’s homepage looks similar to other short-form video platforms. However, They have made music a prominent feature on the app by making top and trending music a main tab.

The platform is popular among musical artists and allows users to edit 60-second videos within the app. This includes music, filters, effects, and transitions. Triller grew in popularity earlier this year when there was some uncertainty surrounding a TikTok ban in the United States.

The app reports having 13 million active monthly users who spend an average of 20 minutes a day on the app. With music playing a key role on the app, marketers should use music as a storytelling element in their videos.

For instance, the song “You Got It” by Vedo, a song about unlocking your potential, has been making its rounds on Triller. A recruiting firm could use that sound to create a short video targeting job seekers. The song would also work great as a backdrop for a business coaching company advertising its services. The limit does not exist.

4. Hippo Video

If you want to take short-form video content beyond social media, there’s Hippo Video. The video marketing platform gives brands a one-stop shop to produce, distribute, and analyze their video content. Users can also embed forms, CTAs, and annotations within the video, making conversions easier.

Hippo Video Homepage

Image Source

For example, let’s say a SaaS company is launching a new product and the marketing team is using Hippo Video for the email campaign.

On launch day, they can send a product teaser video to current customers and include a “Schedule a Demo” CTA, leading users to a meeting scheduling page. During the campaign, the team can track key metrics like total plays and average watch rate — taking video analytics to another level.

5. Magisto by Vimeo

Vimeo recently acquired Magisto, a video editing software that makes video marketing easy through artificial intelligence (AI).

The first step is uploading your videos. The software will then analyze the videos and put it together based on the video editing style you’re looking for. They have over 10 editing styles ranging from real estate and fitness to Facebook and YouTube ads.

Magisto Homepage

Image Source

Once you select the style you’re looking for and the video is complete, you can distribute it on social media platforms and track the analytics.

This platform is ideal for brands that don’t want to spend too much time or too many resources on video marketing. This app does it so you don’t have to.

There are hundreds of ways to incorporate short-form videos into your marketing strategy. But no matter which trends come and go, it will always come back to your audience. Try a few approaches, and listen to where the data tells you to go next.

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Scott Voelker’s 19 Year Journey From Home Builder to Amazing Seller to Online Business Builder

Scott Voelker’s 19 Year Journey From Home Builder to Amazing Seller to Online Business Builder

Scott Voelker may be a new grandparent but has the energy of a teenager. This year marks his 19th year being self-employed, and although he is slowing down to focus more on family, his workload at Brand Creators is still more than most will tackle in a lifetime.  Running the Rock Your Brand Podcast is his primary focus with nearly 900 episodes and 16 million podcast downloads, but that’s just the start.  Last year Scott checked a few things off his to-do list:
  • Wrote the book Take Action Effect.
  • Ran a high-level mastermind (10 people at $25,000 to join).
  • Completed a $200k home renovation for an Airbnb rental. 
  • Managed his podcast 175k-350k monthly downloads.
  • Created online courses for Brand Creators.
  • Hosted a live event with over 250 people in attendance. (pre-Covid)
  • Completed a handful of exciting case studies. 
  • Sold a business which all together netted just at 7 figures.
In his early days, Scott would see others being successful with a project or business and think, “I can do that, I can do better”, and next thing you know he would be building something new.  For those that know Scott best, this doesn’t come as a surprise. Even before Scott was building a business, he was building homes in the construction industry. Scott loves to create new things.  Scott has been in both the online world and physical brick and mortar businesses. He previously ran a photography studio for 5 years. It’s these types of experiences that have made him incredible at building brands. 

Watch the Entire Interview

Scott’s Philosophy on Building Brands

Interestingly Scott has been able to boil down two things that are the same for every brand.  Whether it’s building an Amazon FBA business, launching a live event, selling courses, brick and mortar stores or niche websites, Scott says one thing is always consistent. 
Traffic + Offers is the core of any business.
You have to have an audience to sell to (traffic) and something to sell (offers) that makes a profit. 

Scott’s Key Strategies on Building Brands

While this is a bit simplified, Scott dove a little deeper into business strategies that he used to build the business that netted him 7 figures in the three and half years building the company he recently sold.  This particular business he grew with a business partner.  While it started off as an Amazon FBA business, they also built an authority site in the space that really enhanced the overall business.
  1. Grow your email list.

    This is a traffic channel you can control. It’s also efficient and cost-effective. Running contests and landing pages with lead magnets was Scott’s go-to strategy in growing an email list for their authority site. With the contests, he was finding he could run a Facebook ad and generate email subscribers at .15-.18 cents per subscriber. The lead magnets would be closer to .70 cents per conversion, but he found subscribers’ quality to be much greater. The tool he uses for the contests is Giveaway Boost, a WordPress plugin. He actually partnered with Chris Guthrie a mutual friend of ours to build this tool. Check out Giveaway Boost for yourself!
  2. Don’t Disregard Ad Monetization

    For the longest time, Scott was convinced that adding ads to your website wasn’t worth it. He felt it diluted the value of the site and distracted from the main goals of the site. In his case the goal was to sell products on Amazon not earn revenue through selling ads. This all changed after talking with someone who was having success with ads. Scott decided to give it a try, and his only regret was that he didn’t start sooner. Using premium ad platforms (like Mediavine and Adthrive), he was sometimes generating nearly $6k a month in display ad revenue. The Amazon products were still the primary money maker, but the extra income far outweighed the negatives of adding ads to his site.
  3. Diversity Monetization

    Similar to how he diversified the advertising fees. Scott recommends repurposing content for additional revenue. For example, after doing Facebook live events, he would upload the video content to YouTube. After a while, the YouTube channel started making a couple of hundred dollars a month for little extra work. Another monetization strategy was to include a call to action for a paid product after converting someone from a Facebook Advertising campaign. The primary goal is to capture the email subscriber, but if you can upsell them on the back end to offset the ad costs, it makes running ads a game-changer.
  4. Consistency is required

    When Scott signs up in his own head to do something, he’s going to do it. Scott says consistency has done him well. The fact he has 900 podcast episodes is a testament Scott can be consistent. Scott’s giving credit to consistency reminds me a lot of what Nathan Barry from ConvertKit said in one of our last podcast episodes, it’s evident that consistency is a critical factor in any brand. 
What I love about these strategies is that it doesn’t matter what business you are in. They work. The products they sold in this business were accessories to household items—for example, an accessory to a Kirby vacuum or other appliances. 

Selling the Business

After three and half years and the decision to simplify a bit, Scott and his partner in this Amazon FBA business decided to sell.  Scott and his partner choose Quiet Light Brokerage to sell. Before they sold, they met with their team and were sure to prepare themselves early. They started to get their financials in line with a third party accountant and prepare the business for the sale.  Their preparation paid off. When listing the business, 6 offers came almost immediately. They choose one of the highest bidders, but unfortunately, Covid hit. 
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The benefits of taking the extra time to prepare financials allowed the buyer to leverage the SBA lending options. When Covid hit, finding a bank open to complete the deal delayed things. Eventually, after about a month, the buyer backed out.  They went back to the drawing board and eventually sold the business to a very capable, if not better, buyer.

Getting Back to Creating a Lifestyle Business with Brand Creators

Selling the business was a significant component of simplifying and getting back to creating a lifestyle business for Scott.  Scott knew he was pushing the limits with so much going on. Even with the sale of the business, Scott made an important decision. He was no longer going to compare himself to others. He would instead look at what he wanted. Pick his own numbers to challenge himself with, understand those numbers, and get real with it.  The first step was the rebrand of his podcast from “The Amazing Seller” to “Rock Your Brand”. 

Rebranding Amazing Seller to Rock Your Brand Podcast

In business, it’s not uncommon to take on the identity of your business brand.  I can’t tell you how many times I’ve been referred to as the “Niche Pursuits guy” Scott found he was known as being the “Amazon Seller Guy”. He wanted to expand to other things than just the Amazon sales.  No, he’s not saying goodbye to Amazon, but Amazon is simply a tool. The rebrand allowed Scott to focus on what he was truly great at, building brands.  The rebranding also allowed him to stay true to himself and the lifestyle business he wanted. The Rock Your Brand podcast allowed him to not just talk about Amazon selling, but all things business. Not only could he have unique guests on his show, but he could talk about health, fitness, or even business mindsets, things that are often highly needed and neglected for entrepreneurs.  But the broader niche didn’t solve all his problems. In fact, this required him to focus more. He scaled back even more by stopping the sale of his courses, slowing down on case studies, deciding to put his focus in just a few areas. 

Scott’s New Focus

  1. Brand Creators Academy
  2. Brand Accelerator Live Event (once per year)
  3. Little Workshops 3-hour lessons he can tackle on a Saturday and turn into evergreen content.
  4. Podcasting 3 times a week.
Scott and I go way back, and I’m excited to see him put his focus into these areas. He’s built himself a great funnel and will hopefully be able to spend a lot more time being grandpa “Papa” Scott.  One of the things Scott and I connect the most with is our attention to the family. Many people say that family comes first, but with Scott, you know he means it. From his father as his mentor to how he makes his kid’s events a priority. Even with taking on so much, it’s evident his family truly comes first.  You can read more about Scott, his family, podcast, and brand creators academy at BrandCreators.com