YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO Tips

Want to know what are search engine ranking factors for YouTube videos?

Read on to learn everything about YouTube SEO?

We all know that YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views per month, which also provides enormous traffic to various websites and blogs.

It is a platform where 400 hours of video is uploaded every minute!

YouTube also offers you ways to monetize the content of your videos.

If your content gets enough views, you can make good money from your YouYube videos.

However, uploading a video is not enough to get views on YouTube unless you are a big brand, for example, a music company.

There are techniques that you could follow to optimize your YouTube videos to rank higher on YouTube search.

In this mega post, I have shared how to rank YouTube videos higher.

Ok, so your video is uploaded on YouTube, but you are still not getting views?

If you did not know yet, YouTube videos also need to be SEO optimized just like your content in order to get ranking in the search result.

I assume you have good quality content and that you will share and promote your video to get more views.

In this article, I will talk about how you can get organic traffic to your YouTube videos and also how to work on SEO for better search results. These tips are implemented and tested by myself.

I’m a YouTuber with good views per month. I also make a fair amount of money from YouTube ads every month by targeting countries like the USA, along with implementing robust video SEO.

Recently, I crossed 65K followers milestone on YouTube by following exact strategies that I’m sharing with you below:

So, I know what I’m talking about and chances are it will help you as well to improve your overall SEO of YouTube channel and start ranking videos higher.

YouTube SEO Guide: Nailing the YouTube Search Ranking

Before I share these tips, you need to understand that YouTube has its own algorithm to rank a video. Even if you buy inorganic YouTube traffic, it will not ensure that you will rank higher organically.

One of the well-known factors of high ranking YouTube video is view-time. If a user starts watching your video and quits in the first few seconds, your ranking is likely to go down. So, I assume you are already working hard on creating compelling YouTube videos and using a catchy thumbnail to get more CTR from related and embedded videos.

 1.  Title Of The Video – Use Keywords

The video title is how one will know what your video is all about. A title which perfectly matches your video content will be very friendly to the viewer and also to the YouTube algorithm for SEO.

Take advantage of  Google and YouTube auto-complete feature. This will give you an overview of what people are searching for on Google and Youtube and will help you optimize your content accordingly.

Youtube Title Tips

Here, you can notice that once I have typed a few keywords, YouTube begins to suggest results. This is because these are most searched queries regarding your keywords.

Similarly, you can use Google’s auto-complete feature to populate more keyword ideas.

Google's auto-complete feature

Another way, which is my favourite is using TubeBuddy. This tool is a complete SEO tool for YouTube which let you research topics for YouTube.

Here is how it works:

  • Install TubeBuddy chrome addon
  • The click on toolbar icon

Then click on Keyword explorer

Enter the Keyword or topic that you want to make video on, and TubeBuddy will show you the topics along with traffic and related keywords.

Now, use this keyword to create a meaningful Video and title to improve your chances of ranking higher in YouTube search.

2. Description Of The Video

Write a description of your video content. The first couple of lines play a major role in your video’s ranking in the search engine.

You can also use the search engine’s autocomplete keyword phrases as your description.

If the searched keyword matches the first two lines of your video description, the video is more likely to get a higher ranking.

YouTube Video Description Tips

In the image above, you can see that my search keyword matches the video description which is in the first two lines. Using longtail keywords as your video description will also boost the ranking of your videos immensely.

Here are 6 Awesome Tools To Find Long Tail Keywords For Any Niche.

Enjoy the read and write your video descriptions wisely so that it can match the search keyword.

3. Naming Your Video File

You have created and edited your video and it is ready to be uploaded on YouTube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4.

Naming your video file as your focused keyword actually tells the search engine as to what is in your video, Search engines cannot look inside video content. It is the file name that tells search algorithm what your video is all about.

Having the video title as your video file name helps search engine index videos easily, thereby aiding in achieving a higher ranking. So put your targeted keyword into the video file name.

4. Optimizing existing videos using search data

This is the golden nuggets of optimizing existing YouTube videos.

This will bring up the page as shown in the below screenshot.

Click on the video that you wish to optimize. This will bring up the analytics page for your selected video.

Click on traffic source and select the YouTube search.

This would bring up the page that shows all the queries that users are using to find your video. Now, you need to optimize your video title, description and tags based on these queries.

Treat these queries as a keyword which your video should be optimized for.

If you see a query and your video is not explaining that part, that is the idea for your next YouTube video.

5. Use The Closed Caption (CC) Feature In Your Video On YouTube.

Use the closed caption (cc) feature of YouTube. This shows your text over the video which helps viewers understand your video narration better. It can also be translated into different languages thereby reaching out to more people. Upload the transcript also helps.

Transcripts contain the text of what was said in the video. YouTube’s new algorithm automatically converts your voice into a transcript which makes it easier to activate it.

You can also write a closed caption if your video doesn’t contain voice.

CC - Closed Caption on Youtube

Using closed captions gives the video a new way to get the index into the search engine since it has keyword written in there.

Also, write your transcript into video description. Doing so makes your video keyword rich which is very friendly to the search engines.

You can also take advantage of service like Rev, to create captions for your uploaded YouTube videos.

6.  Tagging & Keyword Research For YouTube Videos

Tags are another important way to get a better ranking in YouTube search. Here are a few tips to put tags in your videos:

  • List specific tags first: Write your main keyword first. Doing this will put weight in algorithms.
  • List general tags: Write general and matching keywords. For example, if your main keyword is “Shoutmeloud”, general tags can be “Blogging tips”, “Harsh Agrawal”,” WordPress help” etc.

You can use the Tubebuddy tool which helps you find the right tags to be used with your video.

It also shows your ranking for the particular keyword. This tool is used by many pro YouTubers and is highly recommended for your YouTube channel as well.

TubeBuddy in action
  • Also, include the misspelling of your tags: For example, if you have a keyword as “Real SEO”, also put “Reeal SEO”. Go to TouTube analytics and check for traffic resources to see how people are searching for you.
  • Include singular and plural of your tags: If your keyword is ” Tattoo Art”, also put “Tattoo Arts”,  and separate your keyword into different tags like ” Tattoo” & “Art”.
  • Include phrases into tags such as your longtail keywords.

Keyword Research For YouTube Videos

Getting the keyword idea is one of the important parts of SEO. You cannot think of all possible keywords to include in your video. I have already shared a strategy above (#1) about finding keywords for YouTube videos.

Here, I’m using the Google Display Planner tool to get keyword ideas.

Google has two such tools – Keyword Planner and Display Planner. I recommend you to use Display Planner in order to get relevant keywords.

Google display planner

Also Read: Killer Keyword Research Tools For Dominating a Niche

Display Planner not only gives you a huge number of keywords but also provides an insight to the searched keyword.

Download these ad group ideas into an excel file and include these keywords and phrases into your tags, title, and description.

Having the same targeted keyword in the video title, description and tags will index and rank your videos higher in search engines.

Best Keyword research tools for YouTube

 1. TubeBuddy

This is the most popular youtube keyword search tool that you can use right away. This is available as a chrome extension and also available as a mobile app (iPhone and Android).

The interesting angle of this tool is, it shows you how tough or easy it is for you to rank on a Keyword based on the existing content of your channel.

2. YouTube Studio

Using YouTube Studio you can find the keyword which are driving traffic to your existing videos. Using this data, you can optimize your existing videos to make them rank higher in YouTube search.

Just follow the steps as mentioned below:

  • Click on Traffic source > YouTube search
  • Click on any Keyword to reveal more data.

Once you have the keyword that is driving traffic to your existing videos, you can start optimizing them.

  • Make your YouTube video description more targeted to Keywords you found in the above step.
  • Add the Keyword as a tag on your YouTube video

3. VidIQ

Many of you might not be knowing this, but VidIQ is also a keyword suggestion tool for YouTube.

 

There are more features offered by VidIQ which will help in improving the overall ranking of your uploaded YouTube videos.

4. Ahrefs YouTube Keyword Research

Ahrefs is a popular search engine marketing tool and they have recently integrated YouTube Keyword research tool. If you don’t have an account, get an account here (they offer trial account).

Once you are inside the dashboard, click on Keyword explorer and start doing keyword research.

I will add more tools for YouTube Keyword research as I find them to be eligible enough to add it. For now, the above tools are the best ways to do YouTube Keyword research.

In the end, it’s up to you on creating compelling and interesting YouTube videos, especially when you are working on tutorial videos.

You should focus on a target audience, and prepare your script targeting those audiences.

Ensure that you ask your viewers to like and share your videos on favorite social-networking sites.

Another good YouTube SEO tips are to embed your videos within the blog post.

It helps you get links to your YouTube videos and more views.

I religiously follow all the above SEO tips for my YouTube videos, and I recommend you to do the same.

If you know of any other SEO trick for YouTube, feel free to share with us via comments.

Don’t forget to share this useful resources with other YouTubers on your Facebook and YouTube community profile.

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When To Cut a Placement – How To Optimize Your Paid Ads Campaign? Here’s a strategy To Follow

When To Cut a Placement – How To Optimize Your Paid Ads Campaign? Here’s a strategy To Follow

When To Cut a Placement – How To Optimize Your Paid Ads Campaign? Here’s a strategy To Follow

When To Cut a Placement - How To Optimize Your Paid Ads Campaign? Here's a strategy To Follow

The next important thing, analyze your data and optimize campaign.

How do you find proven offers?

You talk to your rep, and get the EPC report for the last 7 or 14 days and pick based on the numbers there. Or you spy using AdPlexity and see what ads show up many times over and over again.

The numbers you’ll get from your rep aren’t going to be 100% correct. In many instances they may be less or more than the real CR / EPC that you will see on your own campaign; however they are good indicator of what’s working and what to try.

If you are running a traffic source like ZeroPark, which has a shit ton of targets and use a tool like the Optimizer to automate the optimization process.. you need to work backwards from the network CR / EPC to figure out how much you want to spend per target before killing it.

Optimize Campaign on Zeropark

-If the offer converts at 1% CR average on the network level, that means out of 100 people you send to the offer, 1 person will convert.

Before the offer page, there’s a landing page, a good baseline CTR to use for landing page clicks is 25%.

So, in order to send 100 people to the offer, you need to have 400 people coming to your landing page from that target..

If you are paying $0.01 (1 cent) a click, that means it will cost you $4 to properly test by sending 40 people to that targetID to get 1 conversion..

If the offer converts higher, then you need less people to test each targetID…

You can manually cut placements in Zeropark by hand, use their automation rules or use the Optimizer like my team does, that monitors many more data points to help us identify patterns to beat the competition.

Hope you enjoyed this advanced quick tip

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The Ultimate Guide to Optimize Facebook Ads

The Ultimate Guide to Optimize Facebook Ads

The Ultimate Guide to Optimize Facebook Ads

Introduction

Are you an avid fan of Facebook Advertising who wants to create profitable campaigns and who’s looking for the Facebook Ads optimization master class?

You’ve read about it but found nothing, even though you just need a Facebook Ads optimization tool you can trust?

Feel like you love Facebook Ads because of the targeting abilities and the money making opportunities?

Even so, you believe you’re not making the most of this particular social network?

No worries!

Today, we’re gonna tell you everything you need to know about what is Facebook optimization, and how to optimize Facebook Ads like a pro!

Ready for this Facebook post optimization college lecture?

Let’s go!

What are Facebook Ads?

“How do Facebook Ads work?”

“What’s it all about?”

doubtful man

Time for you to learn!

Facebook Ads are adverts you can promote on Facebook.

These Facebook targeted ads can appear in the News Feed on both desktop and mobile.

On desktop, they can also appear at the right side of Facebook’s page.

This ad content can be mixed with news about certain social activities your friends have been a part of, such as commenting on a particular page.

Do you have a question?

“How much do Facebook Ads cost?”

Facebook ads aren’t that expensive.

This means you can rock it even if you don’t happen to have a huge budget.

The fact is that this social network has the lowest cost per 1000 impressions when compared with other platforms where you

can insert online ads.

 

Moreover, Facebook ads allow you to microtarget particular groups of people.

From a marketing perspective, this is awesome!

Why?

Because it allows you to target your audiences based on age, employment status, location, yearly income, hobbies, marital status, etc.

How specific is this, bro?

It’s awesome.

The cost of Facebook Ads is cheap and you can target like a precise king!

Wicked!

Why Facebook Rules

We’re sure Facebook really is the best social network.

It allows for some seriously massive interaction.

Indeed, it’s super easy to connect with people who share interests, connect with your favorite brands, etc.

And Facebook’s been the king of social media for a while now.

Some have tried to compete and have realized that they can’t beat Facebook.

Some others were a hit for about 5 seconds and disappeared into thin air.

color explosion

Remember MySpace?

Vine?

Neither do we!

Still not sure Facebook is better than any other network out there?

Facebook: An Awesome Source of Traffic

We can now agree that Facebook has tons of users and that it’s nowhere close to stopping this mass conquest of the digital world.

And if we talk about interaction, then Facebook is by far the era’s undisputed champ.

It not only has profiles for private accounts but for companies, fan pages, private and open groups, instant messages, ads, you name it!

This incredibly huge number of daily users means one thing:

These people can be an awesome source of traffic.

Are you interested in buying?

Are you aiming at a target market?

Then Facebook Ads is for you!

Facebook doesn’t only have the numbers in users:

It’s also got the data.

Are you looking for traffic in a particular GEO, a specific gender, age range, language, interests?

You get the idea!

Facebook knows who you are looking for and it can help you reach them.

You can’t wait to start getting this network’s incredible traffic?

Wait!

Hold your horses!

calm down

You have to make sure you cover every inch of detail so that you don’t miss anything before diving into Facebook.

Want an introductory Facebook Ads training?

 Now that you’ve read that amazing post and have checked all the items on the list, it’s time to move to another level.

You’re now ready to create Facebook Ads campaigns.

You’re all set.

You’ve created your target audience, have a cool budget, and you’ve included the ad itself on your campaign setup.

It’s been established that Facebook’s power is beyond huge.

This means there are a lot of things to set.

Different aspects to take into account, the pressure of making a targeting mistake, the interminable waiting around before you get reliable data.

It can be stressful.

It can also be overwhelming at the beginning, with so many options to choose from.

Don’t feel lost, though.

You know we’ve got you covered.

Facebook Ads: Campaign Types

Now you’re thinking:

So many different types of campaigns!

What’s the best type for my particular needs?

We’ll narrow it down for you.

Today, we’ll focus on the three main options.

Pay per Engagement

Facebook goes detective mode!

The social network will effectively identify those people who are more likely to comment, like, or share your ad within the target traffic you’re looking for.

Facebook has tons of remarkably accurate algorithms so you know this is no joke.

algorithms

You’ll be sure to get precisely those people who matter and who will probably convert like crazy!

What’s so awesome about getting tremendous engagement?

Simple!

The more engagement you get, the more users you can reach at a lower cost!

Pay per Click (Traffic)

Wanna get traffic to your website?

Then this is the way to go!

Within the traffic you’re aiming at, Facebook will identify the people who are more likely to leave Facebook to read content from external sites.

When’s this campaign more likely to be set?

When you use a website related to the offer where you’ll ultimately display it for the user.

Pay per Conversion

With this campaign, you’ll be getting users that are more likely to convert.

It doesn’t matter what you set.

It can be a lead, a sale or a customized conversion, according to your objectives.

Based on what?

It’s all based on the data Facebook has gathered in the past about each user.

Why?

Because Facebook knows everything every single person has done while using their accounts.

hacking

It might not be super accurate but – statistically speaking – it’s hyper probable that it actually is!

How to go about it?

You should match the type of campaign with your ultimate goal.

Remember that – when you’re buying traffic – testing is always of the essence.

Getting the best campaign is really up to you.

Now…

Are you ready to go deeper into Facebook Ads optimization?

Let’s go!

Time for some wicked Facebook Ads optimization tricks!

Best Optimization Tips for Facebook Ads

Analyze Data Correlations

This is one of the key aspects for you to understand how to optimize Facebook Ads.

In order to understand the data you’re getting from your campaigns, it’s crucial to have an idea of how Facebook’s algorithm works according to the type of campaign you select and the type of optimization you perform for each campaign.

Based on your campaign setup, always take Facebook’s algorithm into account when you’re analyzing your data.

This is important.

Why?

Because you can later speculate about the behavior of the traffic you’re receiving.

In the end, for each niche and offer, you’ll start to know which type of ad delivery works best.

Bearing that in mind, you can start to correlate your Costs/Bids, Volumes and CTR like a Facebook Ads manager pro.

It’s super crucial that you’re able to understand how different parameters are related and what is causing data variations.

data variations

This will make a whole lot of a difference when it comes to your decision-making process.

Even though the article mentioned above may be a bit too specific and more focused on the Media Buying side of things, you can bet the principle is the same!

Remember:

If you understand the “mathematical correlations” of your results, you’ll have more room to speculate about the behavior of all users.

Don’t forget that your data is full of variables you can’t control or understand (people’s emotions, intuition, feelings, etc.)

Even so, if you get the tough analytical part right when it comes to your campaigns, you’ll always be one step ahead of the game.

Moreover, you’ll find out more about possible behavioral correlations.

Standardize Your Tests

Standardizing your tests is mega important if you want those awesomely successful Facebook Ads.

By setting a fixed amount of traffic or cost for your tests, you’ll get to better compare what works and doesn’t work for that specific promotion.

If you don’t fix at least one of your variables, the comparison between the two variables you’re testing may not be meaningful.

Let’s say the volumes are constant.

Now let’s say you’re willing to test setup 1 and setup 2 and spend 10$ on each one.

Remember that the majority of visitors will be different or unique.

Which means?

This could make it harder for you to get the right setup.

In case you want to test it for the same users, you should create your own custom audiences.

small toys

Plus:

Test different setups for those specific lookalike audiences.

Bids and Budgets – Test and Find What Works for You

When it comes to campaigns, it’s crucial that you have the right bid and budget management.

Select the option that gives you the best cost/benefit.

Bear this mind when scaling up.

Facebook has plenty of ways of charging your ads.

You need to know which one adapts to your aspirations.

Wondering whether we’re gonna recommend an awesome article for you to get to know this like a genius?

Check this Facebook Ads cost optimization guide!

Why is it important for you to read this article?

Why should you care about how and what Facebook is gonna charge you?

Because it allows you to better explore Tier 1 GEOs where you normally can’t afford that many mistakes, since they’ll end up being very expensive.

Moreover, this pure knowledge also helps you get more data from your creative tests.

Most of the times, you can see that you need to optimize your creatives, because Facebook is charging you a high CPC, normally related to a poor interaction from your users.

Let’s think about the following scenario:

Imagine the other parameters (few conversions, and considerable time spent on the LP, etc.) perform well, but the Facebook Ads cost is still high.

What does that mean?

It probably means that the problem is on the creative/headline side.

You’ll be able to grasp this just by understanding how users are interacting with your promotions and how Facebook is charging you.

A/B Testing – Use it Well

Yes!

You’ll find this tip all over the articles we’ve got about Facebook optimization.

A/B testing is the way to go if you really want to know what ad type or ad format gives you the highest profit over time.

Test different ad sets, images, videos, texts, headlines, calls-to-action, offers and even audiences.

Wanna get an awesome A/B Testing masterclass?

It’s interesting to study and read more about A/B Testing on Facebook Ads.

Some studies have found that a more personal approach on the landers used can yield higher CTRs.

You should also be able to come up with your own conclusions from your tests, and use that information to create something different that works wonders.

two guys talking

The time to scale up often relates to when you find the perfect way to promote that offer.

Makes sense, right?

Scale up once you’re sure you have the right settings and ads.

Optimize the Post: Sell the Click, not the Offer

The main goal should be for users to click the post and go to the landing page (LP).

The LP is THE thing!

That’s where you sell the offer and aim for sweet conversions, becoming the Facebook conversion optimization pro.

Before you showcase just how cool your offer really is and why the user should get it, make sure the user actually gets to the offer.

It’s not as easy as it sounds, since the first contact with users is the post.

Having said that, it’s clear that the post has to be positively appealing, simple, and unmissable.

Once you get the audience engaged with your ad, you’re almost done.

It means they’ve clicked and have gotten to your LP.

Only after this part will the user be able to know how awesome your offer is.

Since we’re writing about Facebook, a proven technique is to try to get emotional in order to trigger the attention or engagement of the audience.

We can guarantee that – if the post gets to users at an emotional level – they’ll react, like, comment, and click away.

In order to succeed, the only way is to get into the audience’s mind.

How do they feel?

What really appeals to them?

Understand the feelings and what really drives them to be crazy about the theme you’re working on.

You can only create something different and relevant if you have access to this fundamental info.

Go Deeper: Explore Dayparting Opportunities

Want to know how to make money posting ads on Facebook?

Easy.

Try dayparting.

You know us Mobidea Academy writers love talking about the importance of dayparting.

In fact, the “best time to post” is one of the staples of affiliate marketing debates.

There are many influential studies on the best time to post on Facebook.

These articles can show you when exactly are people more likely to click and interact with your promotions.

Using dayparting, you can take advantage of those golden hours like a master who makes money faster.

gold bar

However, bear in mind that these stats tend to be super general.

If you’re a true marketer, our advice is to find what the best time is yourself, understanding what the best time is from empirical experience.

If you really want to go into dayparting, find the patterns from your active users, and build your campaigns based on that information.

Normally, those patterns will be correlated with people’s age and occupations.

Facebook’s Pixel: Keep Track of the Golden Users

It’s now clear how important it is for you to take advantage of all the data you can gather from your traffic in case you really want to create the best Facebook Ads in the world.

But that doesn’t only mean their interests.

Just like it was explained before, you can check the time of day or days of the week when your users are more active and more likely to go nuts over your promotion.

Wanna find out more info about the engagement and the behavior of your dear audience?

Tag your audiences to get to know them better:

  • Tag users that share but don’t open your promotion
  • Tag users that get to your landing page but don’t convert
  • Tag users that buy the first time they get to your landing page
  • Tag users that buy within a range of $10 to $30

You get the idea, bro.

The tags are made using Facebook’s Pixel tool, which you’ll integrate into your promotion (LP) to get the data that’s a result from the activity of your users.

How to optimize using this important data?

Use it to create customized audiences that do different things.

This trick will allow you to segment into new niches based on your knowledge of the behavior of your traffic.

There are two ways for you to take max advantage of the “Audiences” tab!

Ready?

1. Retarget

Got pesky users who have engaged but haven’t yet converted?

Create an audience and follow them up.

Keep on trying new methods and we’re sure you’re gonna come up with the very best ads on Facebook.

2. Lookalike Audiences (LAAs)

You’re probably asking yourself:

“Do Facebook Ads work?”

Yes!

But you can’t forget:

The first thing you have to do is to create a base audience for different types of Facebook Ads.

group of people

After you’ve conquered a certain audience, it’s time to expand.

Look for users that are similar to the ones you’ve targeted before.

The LAAs are mainly based on demographics and buyer’s behavior.

The interests tend to be similar but not necessarily.

Lookalike audiences are no joke.

Master them and you’ll become a Facebook Ads expert.

Beware, though:

Facebook is kind of strict.

You have to read Facebook Ads guidelines so as to avoid doing anything stupid which can put your good Facebook Ads in jeopardy.

Don’t get banned, learn the rules, play with intelligence, and we’re sure you’ll be successful with Facebook Ads.

Conclusion

You probably want to start right away, now that you’ve read this guide on how to optimize your ads on Facebook Ads!

Your enthusiasm to apply all these tips will be key in your journey to the top of your Facebook product ads journey.

Don’t rush yourself.

Don’t attempt to try them all at the same time.

Choose one or two to get started.

Remember:

It’s all about trying new things and figuring out what works best for you when you manage Facebook Ads for max results.

Make sure to remember that your goals should guide you.

And your goals can differ from the goals of other publishers.

That’s perfectly fine.

Don’t try to buy a formula or a recipe from someone else because you may not get the same results and fail to get great Facebook Ads which convert like magic.

bunny and magician hat

You just need to get the traffic, analyze it, split, conquer, and scale up.

Don’t be afraid to test!

Bring out the daredevil in you.

Learn, study, be dedicated and always check the latest examples of Facebook Ads so that you adopt current and proven techniques for super targeted Facebook Ads!

Thorough optimization is the difference between amateurs and pros.

Time to decide where you’ll stand.

Cheers!

Rodrigo Sengo

Business Intelligence Team Member

Claudia Chavez

Support Squad Member

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