Top Ways to Organically Grow Your Business Revenue

Top Ways to Organically Grow Your Business Revenue

There are several ways you can use to grow your business revenues. Such methods include:

  • Focusing on customers
  • Doing marketing properly
  • Boosting sales efforts
  • Optimizing prices and the strategy behind them
  • Expanding your market

Irrespective of your marketing or otherwise budget, business owners can still have plenty of strategies they can use. These strategies work to better their bottom lines and boost their profits.

To ensure the survival of your business, you need to keep on increasing revenues. Such increases signal that the company is in good financial health.

Another thing to make clear in the context of this article topic is organic ways to increase revenue. You might wonder what we are talking about when we are using the term organic? 

The growth of business experiences by enhancing sales efforts internally and increasing actual output is referred to as organic growth. Its essence is the increase in revenue resulting from sales and expansion made possible through its resources.

The following strategies will be of immense help to businesses to cut costs and enhance their revenues.

Make Sure You Have Figured Out Your Goals

Having a clear and well-defined strategy in sync with your revenue goals is the first step you need to take. You must be clear about what success would mean for you and how you will get there. We can take the example of startups, for instance. Initially, they are looking for profitability. The few businesses that overcome this stage need to generate adequate revenue for their strategic growth funding. They want to overshoot the net and gross revenue targets they have set for themselves and build a significant reserve fund that the business can use for uncertain periods. After you have outlined your goals and have recognized the drivers of your sales and revenue, you need to concentrate more on business activities that aid you in achieving those goals.

Tap Into The Huge Potential Of Repeat Customers

One of the trade’s biggest tricks when giving your revenues a boost is to turn existing customers into repeat customers. Getting existing customers to make additional purchases through cross-selling and up-selling is cheaper than gaining new customers. Not only is it just less expensive but is more efficient and cost-effective as well. Such customers already know of your product or service firsthand and will therefore do business with you more readily. You can encourage additional purchases by offering special discounts and other freebies. This helps build a sense of gratitude amongst customers and makes them feel wanted and important. Another thing to encourage more revenues is to give existing customers strong incentives to refer to other new and potential customers.

Make Sure Your Marketing Strategy Is Effective

Marketing is one obvious method of bringing your product or service to potential customers that can work wonders for your revenue figures. Experts from GUERRILLA Agency state that you should consider the insights you get through analysis of customer purchase data and their product preferences. You need to devise marketing plans with specific strategies. These will help you determine the promotions and ads you create and run on various online media. Remember, the key is to keep the advertisements targeted. You can use a variety of online marketing tools to bring your product or service in front of customers like: 

You should ideally conduct regular reviews of the findings that emerged from the analysis of previous marketing data. Doing this will help you figure out the channels and strategies in which your campaigns experience significant success. 

Provide Services Or Products That Compliment Your Main Offering

You stand to gain significant sales and revenue boost by offering your main product complimentary products as a bundle. This step gives you more sans additional overhead costs. Customers also have the psychological propensity of associating bundles with savings, even if the latter is not a significant sum at all. But making the sale is very much more straightforward and comparatively cheap for you.

Do Adequate Work On Your Pricing Strategy

Pricing is crucial when it comes to consumer purchase decisions. You need to adjust your product or service’s cost according to the prevailing situation in the market and the revenue goals you have set for yourself. Increasing prices will result in better revenues and, in turn, better bottom lines, only and only if it doesn’t significantly affect sales. In this, you need to consider things from the buyer’s point of view and how they view you and your competitors. Think about whether they would be willing to part with the extra amount for your product or service. A better strategy than suddenly increasing prices would be to raise them in small increments regularly. Such a move makes the increase seem negligible in the context of the overall cost but can still work wonders for your revenue and profit.

Ensure That You Offer Discounts And Promos Regularly

Provided that you can properly market your discounts and special offers, they can serve as an excellent incentive for consumers to use your product or service. The offered discount may come from discounts on specific products, seasonal discounts, or storewide discounts. Rebates or deferred deals are even better, and a customer receives them in the form of cash. The amount is usually a percentage of the price. The rebate lets businesses generate additional sales at nominal cost resulting from the low redemption rates.

Make Your Sales Collateral Full Of Life And Enthusiasm

To need to add dollops of chutzpah to your sales channel. You need to generate enough enthusiasm among buyers that will serve as yet another reason to use your product or service. You can achieve this sales vibrancy in a variety of ways, like bright and attractive sales collaterals. Further, you need to pass a message of urgency in such collaterals and include all of your products and services in them. Another great idea is to provide incentives to sales partners and to offer subscription sales plans.

To be brief, focusing on growing organically calls for greater levels of creativity and enthusiasm in the way you generate sales. It is all about having plenty of energy and addressing each growth factor as an investment opportunity. When you are doing a business, at least one thing is guaranteed- you will experience both success and failure. The methods mentioned in this article will help you if you time their implementation right. You will be in a better position to experience organic revenue growth. Best of luck!

5 Working Methods to Organically Rank Your Site Higher in Google

5 Working Methods to Organically Rank Your Site Higher in Google

With more than a billion active websites and blogs on the internet today, not only is there more content and competition than ever before, but it’s also now harder to rank at the top of Google more than ever as well. This is great for Google, but not so great for the millions of sites fighting for organic peak position on that elusive first page.

No matter the size of your business or brand, it’s a common goal for everyone to rank higher and more often in the search results. And when everyone has such a goal in place, only those who put in the necessary time, work and effort to understand what methods are working best, are going to see the best results.

Unfortunately, with more competition than ever before, the idea of simply creating content and ranking, is no longer a working method. Instead, it’s not just a matter of how much money you can throw at the problem, but instead understanding the process of how to properly research the best keywords and audiences to go after, and making sure you have a solid content creation and promotion in place.

Here are five excellent methods to help increase your chances for ranking higher in Google.

1 – Use Call to Action Triggers and Keywords in Your Title

Just as important as using the right keywords and phrases within the title of your content, is using trigger words to gain attention and invoke call-to-actions.

As highlighted by Granwehr, an SEO and marketing agency, the reason for this is two-fold.

The first is that allows site owners the ability to create content that is more targeted towards what the end user is looking for. The second is that it can improve the click through rate for your content listing in Google-which can further help increase your ranking and positioning.

In addition to covering why call to action triggers and keywords are useful to SEO and site rankings in Google, the site also covers the many different factors that come into play when doing any type of on-site and off-site optimization for your site rankings. Such methods include page speed, keywords, backlinks, heading tags and more.

Before hitting publish on your next article, be sure to look at your title and see if not only has the necessary keywords in place, but also relates best with what your audience is looking for. And don’t forget to take advantage of the other ranking factors that other sites might not be using.

2 – Focus on Longer Content vs. More Content

In previous years, many site owners and bloggers thought the best way to rank more often in Google was to continually push out as much content as possible. However, with there now being more content online than ever before, it’s more about quality over quantity.

Many reports are now showing that articles should be over 1,200+ words, and even upwards of 2,000+ words of even better results.

In addition to improving your chances for ranking, having less article content on your site can also make the backlink building and social promotion aspects of your site more effective.

This is something we can clearly see, thanks to the graphic and data provided by SerpIQ. Higher ranking content in Google simply has a higher average word-count, versus those in lower ranking postitions.

3 – Build a Variation of Anchor Links to Your Content

Another important element to ranking content higher in Google, is knowing what type of keywords to go after and how to use the correct anchor text. Of course you will want a few nice keywords and search phrases as anchor text to your site and articles, but don’t go too crazy.

After all, backlinks and references to your site should look authentic and natural. This means you will want to have a nice mix of generic, branded and keyword anchor text links back to your site.

A few examples of generic and branded would be ‘click here’, ‘see more’ and the domain name and brand of your site. Below you can see a wide range of anchor text variations provided via SearchEnginePeople.

4 – Promote Your Content Across All Social Platforms

The Google algorithm is changing all the time and it’s actually made up of many different factors and metrics–many of which still aren’t exactly known today. However, we all definitely know that social media does play a role in this ranking process.

For this reason and more, it’s important to share your best content across all social platforms, while also trying to get more likes, shares and links to your social content as well.

With Google putting a lot of weight on social media platforms like Instagram, Twitter, Facebook and LinkedIn, it’s important to make sure these solutions are all part of your marketing and backlink building promotions.

And as highlighted by Social Media Examiner, it’s extremely important to put in the time and effort to create custom images, text and headlines or your content promotions across each social platform.

5 – Reference Reliable Sources and Data

Just as important as many of the other ranking factors highlighted already, if you want to gain the trust of your audience and Google, you will want to rank highly trusted authority sites within your niche. This would also apply to well-known news sites and outlets like Forbes, Inc, and TechCrunch.

While some people have their own preference on linking out from their sites, it’s almost always a good idea when linked to trusted authorities and news sources.

Not only will this help without your outbound link structure, but it can also improve the quality of your content as well. Also, don’t forget to reference sources whenever quoting or posting data to your site.

This is also something Moz has continually referenced, as they are a perfect example of a website and brand that has become quite a reliable reference.

Working Methods to Continually Rank Higher in Google

As you can imagine, implementing each of these methods into your content creation and marketing efforts isn’t just a one time deal. To continually rank higher and more often in Google, you must continually add more content to your site, update existing articles and always be gaining more backlinks and social shares.

With all of that being said, be sure to start implementing these working methods today. And if your site isn’t currently ranking as high as you’d like it to, be sure to skim through the list of recommendations above, and then modify any of your existing content to meet these needs.

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