10 Surprising Features of WordPress Most Site Owners Aren’t Using

10 Surprising Features of WordPress Most Site Owners Aren’t Using

Do you like using WordPress for your website platform? If so, you’re not alone. Many business owners, personal bloggers, and online organizations have chosen WordPress as their web design platform of choice for many reasons. Not only is it an excellent format to use when trying to publish content but it also has some excellent features that authors and site owners find irresistible. Check out these features first then read the rest of this article for more WordPress features and benefits.

For one thing, it’s easy to use. WordPress has many easy-to-access features that don’t require expert knowledge to figure out. It is simple to configure to get it to do what you want it to do and it can help you create an appearance that fits the type of business model you have.

For example, online publishers can use one of the publication or media templates that create the look you’d expect to see with an online newspaper or publication. Restaurants can utilize one of the food services templates or add WordPress features plugin that helps to portray the type of business they want.

But there are so many benefits of using wordpress for website, many of which are overlooked. In this post, we’ll take a look at 10 WordPress features you may not know about that can save you time, money, and resources when you go to build your online website through WordPress.

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1. Help tab

One of the unknown features is a nifty little thing called the “help tab.” If you go to your Dashboard, you’ll find a drop-down menu labeled “Help.” You have two options from there including the support forums or documentation on dashboard option. There are tons of documentation pieces that you can use to find the information you need.

2. Screen options

Besides the “help” menu, you’ll also find the “screen options” menu. WordPress will give you the options that you can customize, but there are many more options you may not have known about without exploring further. Below are some of the other options you can choose from using this menu.

  • Categories
  • Format
  • Tags
  • Featured image
  • Excerpts
  • Other plugins

All of these options will give you more choice on how you want to utilize your customizations menu.

3. Multiple page blogs option

Have you ever been working on a blog post only to find that you ran out of room too fast? Well, you can always use the multiple page blogs option to fix this problem. Splitting up your blog into several pages can also help your SEO and give your readers places to access your stuff or to bookmark for later. Remember, too; it takes much longer to read a longer post so you may improve your site engagement levels by doing this.

4. Distraction-free Writing Mode

If you’ve ever been writing a blog post that you can’t seem to get done, think about what might be distracting you from finishing the task. If you have trouble focusing on your blog posts, WordPress offers a distraction-free writing mode that will help you focus on your writing tasks and make the screen look less busy. You can also choose the full-screen option if you want to get rid of all of the other items on your desktop that might distract you from your work.

5. Auto-embed Content

WordPress 4.4 came out with this nifty add-on that allows you to paste a link into the post editor and enable WP to generate a Post Embed. There is a clickable box in the body of your content that includes all of the information that you need to reference it later including the page’s content, title, featured image, and an excerpt of the page. All of the multimedia, images, and other content will also be embedded in this way.

6. Reset a draft post’s URL

Ever been writing a post and saved it as a draft that you need to edit and change later? If you make a boo-boo with a post, you don’t want to publish this lesser-quality version to the world. Instead, you can change the post URL either manually or automatically using the setting already on the WordPress platform.

If you do change your title before you publish, you will have to edit the permalink to reflect those changes. If you tell WordPress to reset it on an automatic basis, you can click “edit,” clear the text and close it. This will narrow your permalink URL to match the new title.

7. Hyperlinking Shortcut

If you blog regularly, you will want to save as much time as possible when posting links to your posts. When you use the Ctr/Cmd+K shortcut option, you will be able to open a hyperlink box in the editor without having to click any buttons. But you can also just highlight the text you want as the link and paste the link itself. This is a quick but simple action that will save you a lot of time in the long run.

8. Image Editing

You may or may not know that WordPress has the power to edit your images right within the WP program. WordPress is a robust program with lots of surprises. To use the WordPress picture edit function, just select an image and click on the “edit image” link near the image thumbnail in the details section. This will select the image you want to change. Then rotate, clip, tweak, or whatever you want to do to improve the image. Don’t forget to save the changes. Not interested in using WordPress for image editing? Try these free image editing tools instead.

9.What is a WordPress site Filesystem API

This feature was created with WordPress 2.6 to handle the auto-update features. You can save a lot of time using this feature when developing your applications or web pages that require internal file maintenance.

10. Change the author’s name

Ever write something embarrassing and then decide to attribute it to another author? We’re just kidding! But there really may be times you need to change the author’s name once you’ve created a post. You can easily switch the attribution of the author/user without logging out using the “change author” option within WordPress. All you need to do this is to have a user account on whatever post you’re working on to make the change.

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Creating Your WP Website

Well, we hope these tips will help you to get the most out of your WordPress site. Go ahead and create a website with WordPress anytime you want. Then contact us to help you fine-tune and polish it.

We are webdesignteam.com, and we can easily integrate your WordPress site with our platform. We can also show you how we can include neat scripts like Joomla, WooCommerce, HTML, and CSS, to name a few. We have expert coders and creative engineers who have what it takes to create your website or take the one you already have from WP and incorporate it into our platform.

Contact us today for a free quote and get your brand out there! It’s never too late to get started with your website and blog. But don’t wait another day. Let 2018 be the year you set the world on fire! Visit us today at webdesignteam.com.

 

7 Ways Site Owners Can Improve SEO Rankings in 2020

7 Ways Site Owners Can Improve SEO Rankings in 2020

Search engine optimization is very tricky because each year Google is making changes to their algorithm. The old fashion techniques are no longer working as well, and bloggers are trying to find creative ways to rank their content. It essentially comes down to the following:

If you can rank your content higher than your competition, you’ll be able to drive a lot of traffic to your website. With the popularity of social media, this targeted traffic can double or even triple within a short time. With that said, I’ll be exploring 7 ways which bloggers can increase their rankings in 2019. I’ll visit what expert bloggers are saying about linking building, and what strategies they have been using to get an edge on their competition. Let’s get started.

1 – Focus on Web Analyzer tools

These are tools that provide you with a lot of interesting data. We are now in a time where you shouldn’t be wasting time building links that don’t add value. This means you should know who your competition and what they are doing to outrank you in the SERP’s. Many new web analyzer tools will provide you with loads of great information like:

  • Who links to your competition
  • The value of each link
  • The referring domain
  • The referring anchor text
  • Current keyword rank in search engines
  • And much more.

What all this information does is help you focus your attention on the data that matters. This will help you put your time, effort and skills where they matter most. But, it’s important you use only the best web analyzer tools so do your research online and start to research some of them.

2 – Optimize Your Website

It’s important to optimize your website for performance because other factors matter when it comes to ranking. There are now over 200 ranking factors and load time, mobile compatibility, clean design, and reduced clutter are all included. If your site is lacking in one of these areas, it can quickly pull down the rankings of your site as a result of it.

With a very high performing site, you are increasing the user experience, and this means a lot to search engines. This is especially true with mobile speed and responsiveness as well. Companies like Google are in business because they provide people with information in an organized fashion. Not only that, they provide people with the best information available online. The next time you are skimming through your website, look for ways you can optimize your blog it going forward by either changing the content font, color, and making it mobile compatible. You also want to test the current load speed which must fall below 3 seconds.

3 – SEO Traffic, Remarketing and Emails

With so much emphasis on ranking higher in the search results and getting as much free organic traffic to your site as possible, site owners should want to take as much opportunity of this high-quality traffic as possible. One of the best ways to accomplish this is by setting up a remarketing campaign through Google Adwords, Facebook Ads, or any other remarketing platform.

When moving forward with a remarketing campaign, it’s important to make sure you have ad creative for all sizes and ad spots possible. Digital Monopoly Perth has a great article on their site that shows all of the sizes and image formats that are currently being used for Google Adwords.

The best way to rebrand and remarket to an audience is to have your ad banners display your logo, site colors, and also a call to action that will remind them on why they were previously at your site in the first place.

At the same time, while we are talking about the importance and value of search traffic, it’s key to get these users on your mailing list as well. You can see a perfect example of how this is being used at TerritorySupply.com. This site ranks very well for a wide range of products they have listed on their site. While the average person is going to visit the search from a search they did in Google, it’s likely most of them won’t make a purchase the first time around. The best way to turn this organic visitor into a longterm visitor and potential customer, is to offer them a free 20% discount coupon and getting them onto their mailing list.

This is a tactic that is being used by millions of sites, but only a small portion of those sites are doing it correctly. Take advantage of what popup tools like OptinMonster have to offer, by creating different popups and call to actions based on the pages your audiences are visiting, and also where they are coming from. Remember, most SEO visitors to your website will leave and never come back after the first visit. It doesn’t have a lot to do with your content, but instead that there are simply too many sites and distractions out there already.

4 – On-Page SEO

Many bloggers spend too much time building external links but fail to optimize their own website. There is no point in building links with strategic anchor text if your website doesn’t have the same keywords in the title, description, and URL. You should spend a lot of time with on-page SEO and understand what keywords work best at ranking your website. Personally, I think you should be focusing on the title, URL, description, and body. In the body, you should include not only targeted keywords but some which are related to the main keyword you are trying to rank for.

It’s stated, 75% of your ranking has to do with on-page SEO so you should work very hard on optimizing your site, and content.

When it comes to On-Page SEO and ranking factors, there are always going to be debates and discussions on which methods work best. Fortunately, there are now more reports out than ever before, showcasing which factors are likely working best. You can see a preview of these ranking factors in the graphic below from SearchMetrics.com.

5 – SkyScraper Technique

For you to outrank your competition, you’ll have to get creative, and nothing is more creative than the skyscraper technique. It involves finding related content to yours which has been published and looking for broken backlinks within the content. When you locate them, you need to first figure out what you can do to replace this link. Since your searching on a relevant blog, you know you can write content which is better, and up to date. After, you simply contact the blog owner letting them know about your content, then asking them to link to it as a replacement.

Many blog owners don’t have a problem replacing low-quality content with higher quality content. If the link is broken, then you’ve increased your chance of securing that link. However, just make sure you focus on quality when writing content, and you find a blog which is related to your niche. The last thing you want to do is ask for a link for a non-relevant blog.

When it comes to using any type of SEO or ‘working strategies’, it’s important that you are still relying on new and working SEO methods, and not old ones. A good way to stay updated with these changing trends is to keep an eye on what your competition is doing, while also looking at the most recent infographics, case studies and SEO reports from different agencies, especially like the one below.

6 – YouTube Traffic

This platform has changed the way people interact online so make sure you make use of it. With the right type of videos, you can generate a lot of traffic to your blog within a short time. However, for you to benefit, you’ll have to start creating videos which are not hard at all. You can use affordable software, and many of the operating systems come built-in with a video recorder, camera, etc. Do some research on YouTube looking at what others have created in terms of video, and try to create something better. Here’s the trick,

Once you go live, you want to make sure you optimize your video by adding the right keywords in the title of the video, description, and you add a link to your blog. You can add links to your social media accounts too. Again, create high-quality videos offering a lot of great value, and you’ll increase your brand awareness within a short time.

7) Social Media Traffic

The biggest networks are Facebook, Twitter and Google+ so use them to build an audience. Imagine having 100,000 Twitter followers, and what this can do for your traffic when you share a valuable post with them. Top bloggers generate 5,000 visitors within minutes after sharing their recent content with their followers. You can also build your brand by taking advantage of Facebook Ads which is great to promote an event, brand, post or even take a survey. Social media is able to connect and engage readers quickly so don’t let this avenue slip out of your hands.

Here’s the great thing, to join these networks doesn’t cost any money, and all it takes to increase traffic is a retweet from a power blogger in your niche. It’s important to network with other bloggers within your niche because they’ll be more than happy to share your content with their followers. Whenever you decide to share your content on social media, it’s important to make sure you optimize your title and add keywords within the description before sharing. This helps build engagement too.

Getting the Most Out of Your SEO Efforts in 2020

As you can imagine, with more websites and blogs on the internet than ever before, it’s going to be tough to rank your site on the first page of Google — however, it still is possible. Bloggers, brands, and businesses that want to rank higher in Google, need to put in the time and effort to make sure each of the factors above are implemented and live on their sites asap.

Follow these SEO tips, implement them into your site, and then watch and see as your SEO and site traffic continue to improve.