11 Stats That Make a Case for Landing Pages

11 Stats That Make a Case for Landing Pages

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them.

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads.

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11 Stats That Make a Case for Landing Pages

1. The average landing page conversion rate across all industries is 9.7%.

Given that 10% is a benchmark for a good conversion rate, taking the time to create a landing page that carefully considers the interests of your target audience will benefit your business. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers.

2. Landing pages are the least popular type of sign-up form, but they have the highest conversion rate (23%), and 62.6% of leading landing pages already use them.

Using landing pages to obtain customer contact information for lead nurturing is likely to bring higher conversions. If you decide to use forms, the highest-converting number of fields is 3, with an average conversion rate of 10%. The most popular combinations use email address and name (7%) and email address and birthdate (5.7%).

3. Businesses using optimization software for their landing pages see an average conversion lift of 30%.

While optimization is always an essential factor for generating traffic, using optimization tools to perfect your landing page strategy is valuable for increasing conversions.

4. Addressing buyer fears on landing pages can increase conversion rates by 80%.

Marcus Sheridan, a keynote speaker at Inbound 2019, ran an experiment where he found that addressing customer fears, like email spam or personal date use, on his landing pages increased his form conversion rate. If you’ve found that your landing pages aren’t converting as you’d like them to, consider using Sheridan’s strategy to be upfront with consumers about what will come from completing forms on your landing pages.

5. Personalized CTAs convert 202% better than default versions.

Consumers prefer personalization because it ensures that they aren’t overloaded with irrelevant information that doesn’t pertain to their interests. Given this, using personalized and targeted CTAs in your landing pages will likely increase your conversion rates.

6. 48% of top landing pages ranked in Google Maps and organic search query results

Ensuring that your landing pages are SEO optimized for both regular search and Google Maps results increases the likelihood that they’ll show up in both types of search queries, increasing exposure and the possibility of generating more leads. If you also link landing page CTAs in email ads, you’re ensuring exposure and visibility from three different channels.

7. 65% of top landing pages have their business name in the title tag.

Since customers value transparency, using a recognizable brand name and logo shows them that you’re not running a scam or being deceitful. You’re claiming ownership of the CTAs and personal information you’re asking for. Therefore, Including your business name on your landing page is a simple step you can take that can help you increase conversions.

8. 30% of top landing pages use video content.

If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86%, and 80% of video marketers say that video has directly increased sales.

9. 36% of top landing pages have testimonials, 11% have reviews.

You likely already solicit reviews and testimonials from current customers. Repurposing them to use on your landing pages can increase customer trust and higher conversion rates, especially considering that 60% of consumers think that user-generated content (UGC), like reviews, are the most authentic form of content a brand can use.

10. 55% of top landing page submissions on the HubSpot blog came from Ebook offers.

If you have a blog or website that wants to distribute long-form instructional content, offering Ebooks in your landing pages can help increase your business conversion rates.

11. 49% of marketers report that increasing customer acquisition is their primary objective in 2020, and a top priority for marketers was generating leads.

If you fall into either of these categories, landing pages can be a valuable element of your marketing strategy to generate leads and increase customer acquisition.

Landing pages are a valuable piece of your marketing strategy.

Considering the above stats, we can see that marketers who create landing pages that build trust with page visitors, provide valuable information, and use different content types see higher conversion rates.

Whether you already use them and aren’t obtaining the results you desire or you’re new to landing pages in general, using them will likely help you draw in new customers and drive revenue.

optimize landing pages

ClickFunnel Alternatives: 4 Landing Page Funnel Builders to Build Your Pages

ClickFunnel Alternatives: 4 Landing Page Funnel Builders to Build Your Pages

For quite some time, ClickFunnels has been the landing page builder that dominates the market.

Recently, however, there have several reports and complaints of ClickFunnels users having issues with regards to data duplication/omission, integrations, security, as well as landing pages taking too long to load.

Due to this previous situation, people online have been asking if there are landing page builder substitutes that can size up to the capability of ClickFunnels (or perhaps do more than that).

I have done my own personal research to identify the four most optimal landing page builder alternatives to ClickFunnels. 

Subscribe Funnels vs ClickFunnels

This is a WYSWYG (what you see is what you get) landing page builder designed most especially for non-programmers who are marketers/advertisers, eCommerce people as well as eCommerce direct response marketers (advertisers/merchants).

It can also be quite useful for simply anyone who needs to curate their own website/landing page at the quickest pace. 

Subscribe Funnels takes away all the complexities that have something to do with creating a website. After all, it’s not just all the coding that’s the problem. You also have the design to worry about.

If you are an affiliate marketer, you know that without an attractive design, you could end up with a landing page but without conversions. Luckily Subscribe Funnels supplies with pre-made templates already.

Here is an in-depth review of Subscribe Funnels.

What You Can Expect From Subscribe Funnels

  • Add JS, HTML, or CSS code into your page
  • Choose from Subscribe’s image library to add to your lander
  • Make your landing page SSL ready
  • Optimize your images automatically
  • Webhooks integration for notifications
  • Create a mobile-friendly landing page
  • Set up an automatic response email for your leads
  • Create a thank you page for visitors who complete a transaction
  • Choose from a selection of Subscribe Funnels fonts for your landing page

Unbounce vs ClickFunnels

This is, yet, another WYSWYG landing page builder. Unbounce, on the other hand, provides you with modern-styled templates for the industries of SaaS, books, consultancy, lead generation, eCommerce, and many more. 

Unbounce is among the first few companies that pioneered landing page builders. The main focus of this platform is to help clients create high-quality and creative landers. It’s not so much for creating funnels, but it will be really useful for expressing creativity and optimizing landing pages for conversions. 

What You Can Expect From Unbounce

  • Free AB Testing where you can apply weights to your landers
  • Integrates smoothly with automation tools and popular email-services providers
  • No need to shop for sticky bars, opt-ins, and pop-ups (they can be integrated using the sole platform)
  • You can add dynamic content and parallax
  • Creative templates from third-party sources like ThemeForest

Unbounce Cons:

  • You can only split test landers created using Unbounce
  • You can import other themes into the platform
  • There are reports of lost data
  • You can’t add custom classes to the buttons. You will have to apply the code in the HTML to do so. 
  • Not well-suited for multi-pages
  • The basic plan does not include the AB testing feature
  • Limited template options
  • Has only one social media integration: Facebook

LeadPages vs ClickFunnels

LeadPages calls itself “the most effective, affordable way for small businesses to connect with an audience, collect leads, and close sales”. In terms of value provided to clients, LeadPages sit at the same level as Unbounce.

The key difference is their target audience. Unbounce’s typical customers are big enterprises, agencies, and digital marketers. On the other hand, the aim of Lead Pages is to help small businesses to create websites, pop-ups, landers, and alert bars, among others, as a way for these ventures to reach people.   

What You Can Expect From Lead Pages

  • Advanced features such as automatic SMS messaging and countdown timer
  • Gated content feature
  • Smooth data migration from one app to another
  • Low and affordable price regardless of how advanced or basic the features might be
  • Integration with major social media channels including Facebook, Twitter, Instagram, and Pinterest
  • Advanced alert bars and pop-ups

LeadPages Cons:

  • AB testing is  not available in the Basic Plan
  • Layout, spacing, spacing, and alignment can be complicated to do maneuver at times (according to user reports)
  • Sluggish drag-and-drop builder
  • You may experience a lack of rows and columns due to lack of control over the layout
  • Incorporating customer fonts can be a challenge

OptimizePress vs ClickFunnels

OptimizePress was the original landing page builder theme for WordPress. They were on the market way before any other landing page builder came on. With the changes to website and marketing strategy, they have rebuilt their platform from the ground up.

This platform basically lets you create any kind of optimized page on WordPress whether it be a blog site, sales page, secure membership portal, launch funnel, landing page, and many more. Its target audience is typically creators, marketers, and coaches. 

There is a live editor that lets you create and customize a page in real-time. Apart from that, there are about 30 templates that you can customize to meet your individual standards. You can also play with approximately 40 custom elements such as feature boxes, arrows, multimedia, arrows, testimonials, and many more.

Apart from the Optimize Press platform, there is also a plugin version that is compatible with every kind of WordPress theme. We at ADvengers use OptimizePress to create funnels and optins!

What You Can Expect From Optimize Press

  • Pages are all responsive
  • One of the better live editors on the market, easier as well
  • You can create launch funnels quickly and easily
  • Always being updated by popular features in demand
  • Great Support from Facebook Groups and via eMail

Optimize PressCons:

  • Not quite a full funnel builder but it is always being updated.
  • Missing Features on Checkout like Upsell Bumps
  • Header and Footer Section only allow JS scripts

ClickFunnels is no doubt an amazing platform and has a great marketing strategy behind it. It is no wonder they are number one but their growth also stunted simple aspects of their landing page editor which is why there is a need for a more robust system.

These are the alternatives to ClickFunnels I think are worth looking into. We use OptimizePress and have used Subscribe Funnels prior to as well.

All are great at certain aspects of creating a funnel or a landing page, you just have to decide what is important for your growth.



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Landing Pages: The Definitive Guide

Landing Pages: The Definitive Guide

Email Signup Page Template

An email signup page (also known as a “Squeeze Page”) is a page engineered to collect emails in exchange for an ebook, report or a valuable newsletter.

Email Sign Up Page Template

Headline=What They Get

People today are SUPER reluctant to give away their email address. And I can’t blame them.

When you hand over your email to someone you have no clue what’s coming next. They could start sending you a bunch of crap, bombard you with a million messages, sell your email to the highest bidder.

Which means you need to make what someone’s going to get SUPER clear.

For example, if you look at the Exploding Topics newsletter signup page, we used a headline that made “what you get” crystal clear.

Explodingtopics – Newsletter Signup

Detailed Subheadline

Your subheadline is designed to add more details to your offer, including what it is and why it’s valuable.

Here’s an example:

Explodingtopics – Newsletter Signup Subheadline

The headline that we used is a good start. But it’s still not 100% clear what you’ll get when you sign up. Which is where the subheadline comes into play.


Hero Image

Your email signup page should have a “Hero Image” that shows off what they’re going to get.

Remember: an “email course”, “report” or “weekly newsletter” are SUPER hard to picture in your mind.

And your Hero Image makes your offer more tangible and real.

Explodingtopics – Newsletter Signup Hero Image

Above The Fold CTA

I recommend using your first email sign-up form way above the fold, like this:

Explodingtopics – Newsletter Form Above The Fold

If your headline and subheadline are strong, the majority of your conversions will come via this form.


Feature List

If someone scrolls down past your first form it means that they need more info before signing up.

Enter: The Feature List.

Here’s where you dive more into why your offer is worth trading for someone’s email address.

The exact list of features depends on what you’re giving away.

If the Squeeze Page is for a webinar, you might have a bulleted list of the top things someone will learn.

If it’s a report, you should outline the strategies that you’ll cover.

If it’s an email newsletter, list out exactly what you’re going to send them.

For example, the Exploding Topics about page has a thorough “How It Works” section that walks people through how the newsletter is developed, packaged and sent.


Social Proof

Like any landing page, social proof can help boost your squeeze page conversion rate.

This can be the number of people that have already signed up.

Backlinko – Newsletter Subscribers

Or testimonials from a handful of happy subscribers.

Explodingtopics – Social Proof

Second CTA

I recommend adding a second CTA at the very bottom of your page.

Explodingtopics – Second CTA

That way, your visitor ends their scrolling directly on top of a CTA and signup form.