Landing Pages: The Definitive Guide

Landing Pages: The Definitive Guide

Email Signup Page Template

An email signup page (also known as a “Squeeze Page”) is a page engineered to collect emails in exchange for an ebook, report or a valuable newsletter.

Email Sign Up Page Template

Headline=What They Get

People today are SUPER reluctant to give away their email address. And I can’t blame them.

When you hand over your email to someone you have no clue what’s coming next. They could start sending you a bunch of crap, bombard you with a million messages, sell your email to the highest bidder.

Which means you need to make what someone’s going to get SUPER clear.

For example, if you look at the Exploding Topics newsletter signup page, we used a headline that made “what you get” crystal clear.

Explodingtopics – Newsletter Signup

Detailed Subheadline

Your subheadline is designed to add more details to your offer, including what it is and why it’s valuable.

Here’s an example:

Explodingtopics – Newsletter Signup Subheadline

The headline that we used is a good start. But it’s still not 100% clear what you’ll get when you sign up. Which is where the subheadline comes into play.


Hero Image

Your email signup page should have a “Hero Image” that shows off what they’re going to get.

Remember: an “email course”, “report” or “weekly newsletter” are SUPER hard to picture in your mind.

And your Hero Image makes your offer more tangible and real.

Explodingtopics – Newsletter Signup Hero Image

Above The Fold CTA

I recommend using your first email sign-up form way above the fold, like this:

Explodingtopics – Newsletter Form Above The Fold

If your headline and subheadline are strong, the majority of your conversions will come via this form.


Feature List

If someone scrolls down past your first form it means that they need more info before signing up.

Enter: The Feature List.

Here’s where you dive more into why your offer is worth trading for someone’s email address.

The exact list of features depends on what you’re giving away.

If the Squeeze Page is for a webinar, you might have a bulleted list of the top things someone will learn.

If it’s a report, you should outline the strategies that you’ll cover.

If it’s an email newsletter, list out exactly what you’re going to send them.

For example, the Exploding Topics about page has a thorough “How It Works” section that walks people through how the newsletter is developed, packaged and sent.


Social Proof

Like any landing page, social proof can help boost your squeeze page conversion rate.

This can be the number of people that have already signed up.

Backlinko – Newsletter Subscribers

Or testimonials from a handful of happy subscribers.

Explodingtopics – Social Proof

Second CTA

I recommend adding a second CTA at the very bottom of your page.

Explodingtopics – Second CTA

That way, your visitor ends their scrolling directly on top of a CTA and signup form.

Examples of Good and Bad Landing Pages

Examples of Good and Bad Landing Pages

Everyone knows that the landing page is the most important factor when promoting an offer. Yet, some companies still either “don’t get it” or seem to take advantage of affiliate networks and their affiliates. The best way to lower conversions on a lead gen, is to offer too many options, and other methods where affiliates would not receive a commission. Obviously, if a company is looking for a lead generation, the user should be sent directly to a landing page with direct information and a lead gen form on the same page.

While looking through different affiliate offers across the internet, I decided to take another look at the Medical Hair Restoration offer. I believe the last time I saw this offer, the landing page went directly to a lead gen form. Here is what the current landing page for “Medical Hair Restoration” looks like.

medicalhairrestoration by you.
Will this offer convert on your referral, or theirs?

Sure, this is a great looking landing page… but how will it work on conversions? I haven’t personally tested this offer enough to get full stats on conversions, but right off the bat, here are several reasons why I would not want to promote this offer/landing page.

PHONE NUMBER: On the right side of the page, where it offers the “FREE DVD PACKAGE“, it tells the users to “Call Now for Rush Delivery“. If an affiliate is sending traffic to this page, and someone orders through the phone number, they WILL NOT get credit. There is not coupon code or anything to suggest this lead will be credited to the appropriate affiliate.

TOO MUCH GOING ON: Right when you get to the page, you are overwhelmed with offers. While the main purpose for the affiliate is to get users to request the “FREE DVD“, I can only imagine how many targeted users are lost or fade off to another section of the site. Some pages on the site do contain a lead gen form, but it’s still not in the user’s face.

LIVE CHAT: Through out the site, you have the option to talk with someone from their LIVE CHAT. I’m sure they can answer any questions you have, and may even want you to call their number… further lowering your chances of getting a lead.

Now, if you go to Google and search “medical hair restoration“, you will come across another adwords advertiser landing page that looks like the following.

medicalhairrestorationshortform by you.
This is a great example of a landing page that converts.

Now this is the landing page that should be used on all networks, or at least an option for the affiliate to use! There are NO phone numbers for the visitor to call, and their only option is the lead gen form. They either want the free hair transplant information dvd, or they don’t.

The medical hair restoration offer is available through certain affiliate networks and pays out $28.00 per lead. However, in such a competitive and high cost niche, why would the network and advertiser even offer up a landing page with so many distractions? Would you ever promote an offer that has methods for lead generation, outside of your referred traffic?

Landing Pages with Direct Call to Actions Work Best

Since we are sticking with the topic of how to create a great landing page that results in higher conversions, we can take a look at the following example from titleloans-florida.com. The loan industry is an extremely competitive one, but if you know how to target your audience and focus on a niche market, you can find a lot of success.

In the landing page screenshot below we can learn a lot from this advertiser, their business and the audience they want to go after. With the name of “Florida Car Title Loans”, it’s obvious which geographic audience they are going after. We also know they want to target people that are already driving and need a loan for their car title. Once they have their marketing in front of the right audience, then it’s time for their landing page to do the work for them.

Florida_Car_Title_Loans_Fast_Easy_Title_Loans_Landing_Page_Example

The landing page is setup nice and include all of the major points we listed in our 8-step optimization guide, which includes:

  • LOGO – The logo at the top left side of the page makes it easy for everyone to see what the site is all about, it also makes it look more professional.
  • PHONE NUMBER – Using a phone number on your landing page is also a great way to increase trust with your audience. Most people won’t use it, but seeing it there is enough to make the person want to use this site over others without a number.
  • SOCIAL ICONS – Social icons show activity across Facebook, Google+ and Twitter. Just another way to connect with your audience and prove trust.
  • BULLET POINTS – Landing pages are all about getting your message across to your audience without taking up a lot of space. The bullet points on this page are perfect, as they make the process of requesting a car title loan a simple three step process.
  • CALL TO ACTION – The call to action on this page is the main focus for the end company or advertiser. They simply want the user to fill out this form and nothing else. With a short form and really no other options on this page, it’s a great example of how landing pages should focus on their call to action area.

Now that you’ve seen a few examples of good and bad landing pages, take these ideas back to the drawing board and improve the current setup of your own landing pages.

Building Landing Pages That Convert with Instapage

Building Landing Pages That Convert with Instapage

One of the greatest things about the internet is that technology is progressing all the time — thus making once complicating tasks, now extremely easy. A perfect example of this can be seen with landing pages. This process used to be quite complex, with the site owner or marketer needing to design the page in one program, code it in another, then connect it to a mailing list and upload it to the internet. In short, it was a huge headache.

Now anyone can go live with a landing page of their own in just minutes. Not only is the process a million times easier and faster, it’s also much more effective as well. Thanks to solutions like Instapage, going live with a landing page of your own is as simple as selecting a pre-designed template of your choice, clicking on your list host (or other data provider), then going live with your page. However, this landing page solution goes so much further than just providing a WYSIWYG page editor. In this article, we are going to take a look at how Instapage is changing the industry and making the concept of landing pages easier and more effective than ever before.

The Ultimate Landing Page Solution

Whereas other types of web pages may simply need to present some information or achieve a certain brand-appropriate aesthetic, the singular purpose of a landing page is paramount: conversion. And Instapage says that it boasts an average conversion rate of over 25%.

build-landing-pages-with-instapage

At its most fundamental level, Instapage aims to provide an easy to use and intuitive platform for launching landing pages. Whether you’re trying to capture emails or get potential customers to click that all-important “buy now” button, landing pages created with Instapage are geared toward conversion.

You never need to see a single line of code, because the landing page creator with Instapage lets you add advanced layers of functionality with a simple click-to-add interface. All landing pages are 100% mobile responsive and completely customizable unlike many of the other options on the market.

With its remarkably robust feature set, Instapage is truly impressive and it would be impossible to go over all of them within the confines of this review. We will highlight some features that are particularly noteworthy.

To walk through the many benefits of Instapage and see how easy landing page creation and customization can be, check out the short video below.

It Works with What You Already Have

A common challenge you may encounter with some other platforms is that it can be frustrating to integrate your landing page with existing services you might be using. That’s not a problem with Instapage.

instapage-integration

Instapage has been designed with a number of integrations built right into the system. Want to set up a landing page that will capture email addresses for your AWeber or MailChimp mailing list? Not a problem. Want to import the form data into Salesforce or Zoho CRM? It can do that too.

It also works with marketing automation solutions like Infusionsoft, webinar tools like GoToWebinar, common analytics platforms like Google Analytics and Kissmetrics, and publishing platforms like WordPress and Drupal. Plus, one of the most exciting integrations Instapage offers is with Zapier, which marketers of all skill levels are discovering is saving them a ton of time and effort. With all of these integrations, there’s no digging into code or frustrating yourself with getting your landing page to gel with the systems you already have in place.

Getting Started Is Easy

 

The easiest way to get started is to choose from the over 120 pre-designed landing page templates. Some templates are more conducive to video, some may be more suitable for the long sales letter, but all are completely customizable and mobile-responsive. They have also been optimized for conversion.

instapage-templates

After selecting a pre-designed landing page that fits your brand or message, you can then proceed to the landing page editor where you will have full customization control over the full design. In addition to selecting a pre-designed landing page, you can also create one of your own from scratch.

Click to Add, Adjust, and Optimize

As mentioned, you never have to touch a single line of code when you create your landing pages with Instapage. Whether you start with an existing template or you create your own from scratch, the various elements of your landing page can be easily added, moved and removed with a quick click of the mouse.

instapage-design-template

You can see here that each of the editable elements is highlighted in a colored outline. When I click on the “Start My Free Trial” button from the provided template, a series of buttons appear above it for me to delete, duplicate, or arrange the button, as well as to edit the CSS style or to define the click event. The round nodes make it easy to resize the button too.

Leverage the over 5,000 fonts available through the Google Fonts and Adobe Typekit integration. Choose from over 33 million royalty-free stock photos from Bigstock. Implement widgets for video, countdown timers, images and more.

Designing a landing page is going to take some time, of course, so be patient as you familiarize yourself with all the possibilities. Overall though, you’ll find it’s the most intuitive platform of all the options available.

More advanced users don’t need to feel restricted or confined either. Instapage allows you to utilize custom code (HTML, CSS, and JavaScript) to build more functionality into your page, like remarketing. You can utilize dynamic text replacement, pre-populate landing page fields based on forms filled out on other landing pages in the network, and integrate multi-step forms, too.

No Limits to Your Potential

If you’re going to optimize your landing page for conversions, you’ll want to compare multiple variations for the best possible results. Depending upon the plan that you choose, Instapage will provide you with unlimited A/B split testing, complete with full performance tracking through the built-in analytics.

instapage-pricing

You’ll also notice that all pricing plans offer unlimited pages, unlimited visitors, and unlimited domains. There are no limits to your possibilities. The main differences between the $39/month basic, $69/month professional and $149/month premium plans is in the some of the specific features included. You’ll need at least the professional plan to get the unlimited split-test variations and you’ll need the premium plan for brandable lead notifications and custom web fonts.

Other big, value-adds the Premium plan offers are unlimited sub-accounts, a one-on-one on-boarding consultation, and an expert design review. The design review is a great way to learn directly from an Instapage conversion expert proven ways to improve your landing pages and get your conversion rates to skyrocket. The sub-accounts are especially useful for agencies and professionals who may be designing and publishing landing pages for clients. The projects can then be separated for each client, providing different permissions as you see fit.

Maybe you’re not sure if Instapage is right for you? Then, take them out for a free, no obligation test drive. A trial account costs you nothing and they don’t even ask for a credit card. They are that confident you will love what you see. Start building those landing pages right now and see just how far your business can grow.

Instapage Affiliate Program

In addition to everything else covered here, it’s also important to note that Instapage has an excellent affiliate program of their own as well. With such a premium and well-known landing page solution, it shouldn’t be hard for site owners and marketers to earn additional revenue by recommending the service to their friends and site audiences. Benefits of the affiliate program include:

  • Earn 50% revenue share on the first month
  • Earn a 30% lifetime revenue share
  • Weekly automated payments
  • Get a referral link
  • Personalized marketing material

Whether you are looking to create professional and customizable landing pages of your own, or simply looking for another premium service to recommend to your audience… Instapage is one of the top names in the industry when it comes to landing page design and optimization. Be sure to include their name into your marketing and business arsenal.

Click here to create an account with Instapage.