How Much Does Google Adsense Pay Per Pageview? (And Three Good Alternatives)

How Much Does Google Adsense Pay Per Pageview? (And Three Good Alternatives)

Google Adsense is the way many new bloggers choose to monetize their blogs, but working out how much you can earn from it can be unclear. The big question is, how much does Google Adsense pay per pageview? Well, today we’re going to attempt to answer that question.

Since every site is different, we can’t say exactly how much your blog will earn from Adsense, however, we can offer a ballpark figure to help give you an idea of the earning potential of your blog. We’re also going to be sharing some great alternatives to Adsense, that can help you earn even more money from your blog.

What is Google Adsense, and how does it work?

Google Adsense is an ad network run by Google, which helps publishers monetize their websites and blogs with display ads. Anyone can sign up for Adsense as there are no minimum traffic requirements. This makes it one of the go-to ad networks for brand new bloggers. 

Signing up for an Adsense account is a fairly easy process, but your website will need to be reviewed before being accepted to make sure it is compliant with all of Adsense’s program policies. 

Once your site has been approved, you can start setting up your ads and making money.

Here’s how it works:

  • Simply paste a line of code into your site and choose the pages on which you are happy for ads to be shown. You can exclude any pages where you don’t want ads to be shown, such as your services page, or your online store/e-commerce pages. 
  • Adsense matches different advertisers with your site, depending on the type of content you cover. This means that your audience should only be shown ads that are relevant to them. 
  • Advertisers can bid in real-time for the ad spaces on your site. The highest bid wins, and this is the AdSense ad that will be shown on your site.
  • Adsense collects the payment from the advertisers, and after taking their share of commission, they will pay out your ad earnings. As a publisher, you will receive 68% of the earnings from each ad.

Adsense is completely free for publishers to use and is a great way to start earning money from a brand new blog.

How Much Does Google Adsense Pay Per Pageview?

The amount Google Adsense pays per pageview varies from one site to another. There are lots of things that can affect how much you earn, including where you live, the type of content you produce, and which niche you are in. 

Google Adsense has created a handy earnings calculator to help you estimate how much your website or blog could earn from Adsense each year.

As an example, a home decor site with 50,000 pageviews per month based in the US could make around $14,010 per year in revenue from Google Adsense.

How much does Google AdSense pay per Pageview

You can play around with the calculator to see what blogs in different niches could earn. We tested a few different niches to see how much earnings can vary from niche to niche.

Based on 50,000 pageviews per month, and based in North America:

  • Food and Drink Niche – $8,598 per year ($14.33 per 1000 pageviews on average)
  • Health Niche – $10,440 per year ($17.40 per 1000 pageviews on average)
  • Travel Niche – $8,460 per year ($14.10 per 1000 pageviews on average)
  • Finance – $19,278 per year ($32.13 per 1000 pageviews on average)
  • Beauty and Fitness – $7,806 per year ($13.01 per 1000 pageviews on average)

It’s important to remember that these are only estimates. And to be frank, these estimates are very optimistic. Take them with a pinch of salt. 

At the low end of the scale, you could be earning $2-$5 per 1,000 pageviews. On the other hand, at the higher end of the scale with a blog in a competitive niche and a high CPC you could be looking at $30+ per 1,000 pageviews. 

If you really want to know how much your blog could be making from Google Adsense earnings, you’re better off looking at income reports from other bloggers in your niche to see how much they are making.

Remember, earnings can vary drastically from site to site, country to country, and also fluctuate from season to season.

The Pros and Cons of Google Adsense

Google Adsense isn’t perfect, and as with anything it has its pros and cons. Let’s take a look.

Google Adsense Pros:

  • No minimum traffic requirements
  • Can be used alongside other monetization methods such as affiliate marketing
  • It enables you to start making money from your website straight away
  • Free to join
  • Easy to use – Google handles everything

Google Adsense Cons:

  • $100 minimum payout threshold
  • Low EPMV (earnings per 1,000 visitors) compared to other ad networks

As you can see there are upsides and downsides to using Google Adsense to monetize your blog. It’s not perfect, but for many new bloggers, it’s a great place to start.

Google Adsense Alternatives

Although Google Adsense is a great place to start for new bloggers, there are some great alternatives that can boost your ad revenue and make you more money with no additional work. So if you’ve been looking for a better AdSense alternative, you should consider these options.

Ezoic

Ezoic is a great alternative to Google AdSense

Ezoic is one of the best display ad networks around. In fact, it’s what Spencer uses on his niche sites, including Own The Yard (Niche Site Project 4).

As an official Google partner, Ezoic requires you to be approved by Google Adsense to apply to the program. Ezoic uses AI to optimize the ad performance on your website or blog, meaning you can make more money from each visitor to your blog. Nice, right?!

It basically continually split tests the ads on your site, and the AI learns from this and uses the data to choose the ads that get the best response from your audience. Over time this results in a higher EPMV as your ad optimization increases. 

When Niche Site Project 4 switched over to Ezoic, the ad revenue increased by an impressive 232%! 

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Ezoic used to have a minimum traffic requirement of 10,000 monthly pageviews to join the network, but they’ve recently dropped that, and anyone can sign up now (subject to approval). Best of all, Ezoic has a low payment threshold of just $20, making it perfect for bloggers just getting started who want to collect revenue ASAP.

How much does Ezoic pay per page view?

As with Google Adsense, Ezoic earnings will vary depending on your location, niche, and time of year. According to Ezoic’s 2020 performance report which measured the progress of 300 websites over one year, the average increase in monthly revenue was a massive 93%. 

From the most recent income report, Niche Site Project 4 achieved an EPMV of $19.75. That’s $19.75 for every 1,000 pageviews, which worked out at a total of $2911.78 just from Ezoic ads for one month. That’s a massive amount of extra cash coming in, totaling just over 50% of Own The Yard’s earnings for that month. 

If you’re currently using Adsense to monetize your site, it’s definitely worth switching over to Ezoic. You can join for free, and there is currently no minimum traffic requirement. 

Get Started with Ezoic Here

Mediavine

Mediavine - An Alternative to Google AdSense

Mediavine is a full-service ad management platform for content creators. It is popular with bloggers in the travel, food, home, personal finance, and lifestyle niches, and is known for offering a high RPM (revenue per 1k views).

To join Mediavine you must have an established blog with over 50,000 sessions per month, and regularly produce original, long-form content. Your website or blog will also need to be in good standing with Google Adsense, because much like Ezoic, Mediavine works with Google AdExchange.

If you’re an established blogger regularly reaching over 50,000 sessions per month, then it’s worth considering signing up to Mediavine. You will almost certainly see a boost in your ad revenue.

Check out our in-depth review of Mediavine to see how it increased a niche site’s earnings by 80% after switching over from Adsense.

Read the full Mediavine Review

How much does Mediavine pay per pageview?

The amount Mediavine pays per pageview will vary from site to site, depending on the niche, season, and location of your blog.

RPM (revenue per 1k sessions) can vary from around $10 to $50+, and sometimes even more depending on the niche. 

Adthrive

Adthrive, an alternative to Google AdSense

Adthrive is another premium advertising network that allows content creators to monetize their sites with display ads. It is one of the most popular ad networks around with bigger bloggers and is known for its high RPMs.

Adthrive has strict requirements, so not everyone will be accepted when they apply to join this premium ad network.

To join Adthrive you must have:

  • 100,000 monthly pageviews
  • A majority of your traffic coming from the United States, Canada, United Kingdom, Australia, New Zealand
  • No Google policy infringements and the site must be in good standing with Google Adsense
  • Unique content

As you can see, the requirements for joining Adthrive are a lot higher than Adsense, Ezoic, and even Mediavine. But if you do have over 100k monthly pageviews, you should definitely consider Adthrive.

How much does Adthrive pay per pageview?

It’s tricky to say how exactly, but Adthrive guarantees that your site will earn more with Adthrive than any other ad network.

Publishers using Adthrive see an average increase in revenue of up to 67% compared to their previous ad network.

Which is the best ad network for new bloggers

When it comes to monetizing a new website or blog, display ads are a great place to start.

The great thing about using display ads on your blog is that you can use them alongside other monetization methods such as affiliate marketing, or dropshipping. If you don’t have display ads on your blog already, then by adding them you will see an instant boost in income, so it’s definitely worth it!

If you’re just getting started, then Ezoic is without a doubt the best option for you. Since they no longer have a minimum requirement of 10,000 pageviews, anyone can join, as long as you have a unique blog with high-quality content.

Ezoic also offers excellent customer service and has loads of great features that can actually help speed up your site. Ezoic users have access to a free SSL (HTTPS) and a lightning-fast CDN (Content Delivery Network) with advanced caching to speed up your site and reduce bounce rate.

If you’ve been thinking about using display ads on your website, Ezoic is the best option for new bloggers. It’s free to sign up, so there’s nothing to lose!

Find Out More About Ezoic Here

How Much Does Google Adsense Pay Per 1000 Views?

There are pros and cons to having display ads on your site, but for many people display ads are an easy way to bump up a website’s monthly revenue with no additional work. In fact, display ads can often be a passive income stream on evergreen content, earning you money for years after initially publishing a blog post.

If you have been thinking of using Adsense to monetize your site, you should definitely check out the alternatives we mentioned in this article. By switching to one of these better alternatives you will ensure that you are getting the most from your display ads, and earning as much as possible.

Mediavine and Adthrive are both great options, but they both have high traffic requirements. If you’re not quite there yet traffic-wise, then you should sign up with Ezoic. Ezoic no longer has a minimum traffic requirement and can give you a massive boost in earnings compared to Google Adsense.