Neil Patel Gave Me Access to his BigSpy Ad Tool: My First Take and Why Ad Spying?

Neil Patel Gave Me Access to his BigSpy Ad Tool: My First Take and Why Ad Spying?

If your line of work involves marketing and advertising, it is imperative that you always keep up with industry trends and practices. It’s easier said than done, though, especially since advertisers like to keep their strategies close to their chest and away from competitors’ reach.

Still, if you want to emulate the best practices of advertisers the world over, it would be useful to have a way to access their ad details, information, and results.

That said, you might want to welcome the idea of ad spying. In this article, we discuss ad spying and how a technology called BigSpy can help you do it.

What is Ad Spying?

Nowadays, the proliferation of digital ads is beyond what any person could imagine. There are numerous platforms to choose from when it comes to boosting ads, and there are different types of ads, targets, and objectives that you have to optimize to get the best results. 

Given all the available ad type permutations, it can be confusing to mix and match ad elements until you get the ad set that works for you. Save budget and boost ads that work by knowing what type of ads work and optimizing your ad according to that ad format.

On the surface, ad spying is all about observing the practices of your competitors and other advertisers. See how their ads performed and which advertisements you can try to adapt to your own ad sets. It may seem easy, but you’ll find out that it’s quite challenging to get useful data and insights if you do not have first-hand administrator access to their ad accounts.

What are the advantages and drawbacks of ad spying?

You have a lot to gain with ad spying. Yet, without the proper tools, the type of data you can access will be limited. To give you an idea of what you can and cannot do with ad spying, here are some of the advantages and drawbacks of this practice:

Advantages:

  • You will be able to review the best practices of your competitors.
  • It allows you to save money since you won’t need to experiment with your ad set-ups from scratch.
  • You can review the content of your competitors and see which practices to avoid when making ads.
  • It lets you see which platforms your competitors use when boosting ads.
  • You will be able to see trends in advertising and mold your ad to ride on that wave. 

Drawbacks:

  • You will only be able to see limited data since you do not have administrator access to your competitors’ ad accounts.
  • The limited information on their ad sets may lead to wrong conclusions, which means that the budget you spent on ads with wrong practices will be money wasted.
  • Just as you can have a surface-level view of their ads, they will likewise be able to view your ads and study the marketing strategy you are currently doing.

Will BigSpy be able to help advertisers have a better understanding of competitors’ ads?

The benefits of ad spying are practically endless, but there’s only so much you can do with limited information. BigSpy is one of the many ad spying technologies around. Let’s take a closer look at what BigSpy can offer to help advertisers in studying their competitors’ advertisements.

You can check what type of images and videos other advertisers use.

Facebook (which is one of the biggest platforms for ads nowadays) reported that they see 2.3 times more engagement when people post content with images.

Depending on your audience, some types of images may work better than others. Sometimes, styled images receive high reach and impressions, but there are cases when catalog images or layouts with messaging work better.

With BigSpy, you will be able to view the type of images advertisers use to see which ones work well with audiences similar to yours. From there, you can adapt the way they style and layout their images and edit their videos.

If your ad emulating the trend on images and videos worked, then it means your ad spying worked. If not, it may mean that other factors, apart from the image or video, played a big part in the success of the ad.

You will see the ad details and insights.

BigSpy lets its users view ad details you wouldn’t be able to usually see with basic ad spying. You will get to review the duration of ads that work well, the performance in terms of likes, comments, shares, and even the growth of engagement per ad on a 7-day to 30-day basis.

You can even get access to ad’s demographics— from the age range, gender, to even the localities of the people who have reached and engaged with the ads.

These details will help you have a read on what type of ad works faster. Since most necessary details are already indicated, then you will be able to more or less have a grasp on what type of strategy to employ for your ads.

You can check which ads other advertisers are tracking.

You’re not the only one doing ad spying. Most other advertisers from different industries are probably reviewing numerous ads to see what strategy they should use for their next ad sets.

With BigSpy, you can track the top ads other advertisers are looking at as well. You’ll be able to easily see trending ad sets that are catching the eye of other advertisers.

From there, you can decide if you want to ride on that trend or do something unique to stand out. The choice ultimately depends on you—but BigSpy gives you an edge since you will be able to see quickly what others are looking at currently.

Should you give BigSpy a shot?

The answer is definitely yes. BigSpy grants you access to the information you wouldn’t be able to easily see with surface-level ad spying. It scrapes information from numerous platforms as well—from Facebook, Instagram, Twitter, Google, to even Pinterest. Gathering ad sets from all the biggest platforms and organizing top ads will make your team work faster and help you utilize your budget better.

Give BigSpy a chance and see how well it could help you stay on track with your ads.



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How Online Reviews Help with Branding and SEO, According to Neil Patel

How Online Reviews Help with Branding and SEO, According to Neil Patel

Online reviews are one of the most effective and powerful ways to influence sales, conversions, and customer confidence in your brand or product. With millions of people now heading to Google to search for reviews and customer feedback before purchasing pretty much anything, your business will likely be heavily influenced by what your potential customers see in the search rankings even before they get to your site.

When looking at the internet as a whole, this affects businesses of all sizes – whether you are in the travel industry, sales, customer service, ecommerce or even a person brand.

With sites like Yelp, Google Local, and Trip Advisor often ranking at the top of Google for most review related search results, it’s not just about making sure your site ranks at the top of Google, it’s also about making sure you have positive reviews and a trusted reputation across all of the mediums as well.

To help with this process, today we are going to highlight some of the best tips from Neil Patel on how to boost your business with reviews. Whether you’re after the SEO benefits or the trust-building conversion optimization benefits of customer reviews, there’s a lot that you can do to proactively improve your brand’s digital footprint with proactive management of reviews, and Patel has a lot of killer advice on the subject.

Let’s get started.

Get Creative with Your Customer Recommendations and Testimonials

When it comes to gaining the trust and business from a new customer, recommendations and testimonials go a long way – even if the audience doesn’t know that person recommending the product or service directly.

With this in mind, you will want to get as many testimonials for your brand and business as possible. If you are going to wait around for random positive emails and comments to come in, they’re likely going to be far and few between.

Instead, you are going to need to get creative with not only how you collect feedback from your customers, but also how you showcase them as well.

Here are a few recommended tips from Neil on how to best accomplish this.

  1. Facebook Reviews
  2. LinkedIn Recommendations
  3. YouTube Video Reviews
  4. Local Search Directories
  5. Niche Review Sites
  6. Rewarding Customers Who Review
  7. Google Alerts and Social Mentions

Each of these recommendations can be used differently, but the most important thing is to try and make it as easy, quick, and fun as possible for your audience to leave feedback. Social media platforms like Facebook make this extremely simple, as users can visit your Facebook Page and click a star rating, and also leave their own feedback.

He also wisely recommends that you set up alerts for new social posts or web pages that include mentions of your brand name, so that you can be notified when a new review goes live. This way, you can jump in on the conversation, thank the reviewer for his or her feedback, and perform some “damage control” if there’s anything negative in the content.

And finally, Neil advises his audience to consider incentivizing customers to leave reviews for your business with some kind of reward program. This can help steer the conversation towards vibes of delight and positivity, while simultaneously maximizing the volume of reviews that your business has amassed.

If you would like to learn more about each of these methods, you can read his full resource guide on this process here.

Connect with Other Industry Experts You’ve Worked With

We’ve already stressed the importance of getting reviews out there for people to see when they start searching for your brand or business. But there are many other ways to make a great first impression and gain new customers as well.

One such way is to connect with any influencers or industry experts that you may already be working with. For example, check out this Neil Patel review that was written up and posted on the blog from one of his previous customers. They found so much value in his courses and consulting, that they took the time to let their audience know about it and share it with others.

The benefit here to a business or brand is HUGE — and not just in the aspect of getting another testimonial.

When someone writes about your business or brand in a positive way, it works wonders across the board. It can help with social media exposure, search rankings, and also be used as yet another testimonial.

Even better, if that person is an influencer or has a following online, their recommendation or feedback is likely to go even further and could result in an immediate impact to your business and brand.

Use Social Profiles to Rank in Google

As previously mentioned, one of the most immediate first impressions that someone is going to find when they search for your name or brand online, is through the many different premium rating sites in Google. In most cases, you aren’t going to be able to controlled the feedback or ratings left on these sites, but what you can do is try to rank above them with your own websites and social profiles.

Since Google loves sites like Twitter, Facebook, Instagram and LinkedIn, it’s in your best interest to try and rank these pages for your name and brand. If you were to visit Google and type in “Neil Patel”, you would see something like this… with his main websites and social profiles ranking for his personal name and brand. This is what all businesses and brands should be striving for.

Not only will this help with getting people directly to your own sites and brands, it can also help improve your reputation and customer loyalty in the process.

By making it easy for your audience to find your main websites and brand online, they will be more likely to shop or purchase right away. At the same time, by having potential customers hit your websites, blog, or social profiles first, it’s another great way to showcase your best customer feedback, reviews and rating, and also any awards to top achievements you might want to be known for.

To learn more about how to start ranking your social profiles higher in Google, you can do so by reading this social media SEO expert guide.

How to Grow Your Business and Brand with Online Reviews

As you can see, there are plenty of benefits to using online reviews, ratings, and customer testimonials to grow your brand and business.

At the same time, you shouldn’t just be focusing your efforts on sites like Google Local and Yelp.

The more ownership you have over your own sites and where your reviews and customer feedback is posted, the better control over the first impression that will be delivered to your audience.

Follow these steps and start putting more emphasis on the power of online reviews and customer feedback to increase ROI and new business for your brand.